The ideal Performance Marketing Specialist at Mindler is an entrepreneurial and innovative out-of-the-box thinking digital native with a get-things-done attitude, who thrives in a fast-paced environment.
If you have an unrelenting drive for running new tests and experiments on a regular basis, then this role is for you. You should love data, but even more, you relish implementing changes based on insights – instead of just creating dashboards.
You’ll have an important role to play in scaling up Mindler’s marketing efforts across all paid channels.
Responsibilities:
- Planning and Managing campaigns across search, display, social, email and retargeting networks by conducting extensive keyword research, analysis and testing of keywords and content performance.
- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s.
- Optimising campaigns across multiple channels to deliver the best return on investment.
- You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mind-set.
- You write content for marketing ads, campaigns and landing pages.
- You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group.
- You build and run A/B tests across landing pages and the homepage.
Subodh Popalwar
Software Engineer, Memorres
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About Our Client :
Our client is Google partner in advertising and a premier Insight-driven Marketing platform. As a managed buying solution provider, they work with leading digital-first brands in India and are expanding our footprint globally, particularly focused on fast growing app-first start-ups driving their next level of scale via programmatic media. For many of its clients, programmatic marketing has emerged amongst their top three growth marketing channels alongside Google Ads and Facebook.
Role - Account Director (Client Servicing)
This mid-management business ops role is a combination of revenue operations and account targets, marketing analytics, client engagement and solutioning. This is an opportunity to combine your operational and tactical problem-solving skills, creativity, relentless execution mindset, process orientation, decision making and leadership to drive non-linear business growth across new and existing customers.
If you enjoy rolling up your sleeves in an operationally intense startup environment, and if you love connecting the dots in complex patterns to discover new opportunities, this role is for you.
Responsibilities -
1. Active participation in sales pitches, media & strategy planning.
2. Management of paid media execution, in line with target yields and spendclevels
3. Collaborate with Sales leaders to develop an optimal lead contact and
conversion strategy for the sales team, with alignment on sales contact
strategy
4. Make engaging presentations and run business reviews (weekly, monthly, quarterly) with multiple levels of stakeholders internally and externally. Setting expectations both internally and externally
5. Managing a team of campaign managers / media planners / account
managers to train them on 360-degree growth into campaign management & account management.
6. Tracking regular key performance metrics. Proactive risk management.
Suggesting course correction to internal teams.
7. Up Sell & grow, Cross Sell campaigns with a brand’s strategic approach towards performance. 8.Competitor Analysis – Reporting and strategizing steps for the advertisers.
Competencies –
1.Bachelor's or master’s degree in a quantitative discipline with 7+ years of relevant experience.
2.Proficiency with digital marketing platforms and technologies - Adwords,
Facebook, Linkedin & affiliates.
3.Prior experience in managing teams of 5+ and handling clients across different industries
4.Excellent communication skills, negotiation skills and presentation skills.
5.Strong analytical, problem-solving and execution skills.
Google Analytics• Drive Traffic To Company Pages And Generate Interest In Company Products And Services
• Create Engaging Written, Graphics, And Video Content While Staying Up To Date On Latest Marketing Technologies And Social Media.
What is Ditto?
Ditto Insurance (joinditto.in) is a new-age insurance platform created by & for Millenials, where we simplify insurance and help people purchase the best plans in the market. Ditto is backed by Zerodha (India's largest stockbroker) and is brought to you by the same people that created Finshots, a 3-minute financial newsletter with over 500K subscribers.
With Ditto's free consultations, no-spam policy & honest advice guarantee, we are revolutionalizing the very concept of insurance in India. And to lead this revolution, we are forming a brilliant team of talented, enthusiastic individuals.
Job Brief
- You will be responsible for analyzing, reviewing, and executing the changes related to websites in order to get them optimized for the search engine.
- Help us maximizes the traffic that comes to our site by improving the ranking within the search engine.
- Coordinating with the content, design, and operations teams to manage activities to improve on-site as well as off-site SEO
- Drive link building to improve our domain authority
- Make content that should be of quality and which improves readability for our customers
- Conduct a detailed analysis of the results derived that should be in coordination with the website’s structure and the web pages
Requirements
- 2-3 years of experience in SEO or relevant marketing fields.
- Accuracy and attention to detail.
- Good command of English.
- Ability to communicate, present and influence effectively.
- Team player
- Ability to explain the technical jargon in the simplest manner to the team and customers
Application Link :- https://joinditto.freshteam.com/jobs/i2QUuAmKXcoZ/seo-strategist
Job Description
The Social Media & Digital Marketing Intern is responsible for assisting the Digital Marketing Manager in implementing Tessacts overall communications and marketing plan -- focusing specifically on digital communications -- to build awareness about Tessact within the community, and increase its visibility on social media platforms (mainly linkedIn)
Responsibilities
- Community management: designing social media campaigns, creating social media contents, answering to customer’s comments or questions (Facebook, Twitter, LinkedIn, Instagram…).
- Managing the company’s official website.
- Writing contents for the company’s blog or website.
- Creating contents for mail diffusion (newsletter…) or online diffusion.
- Follow-up and improvement of SEO.
- Helping the marketing team to follow-up and improve the digital marketing strategy
Skills And Qualifications
- Ability to take initiative, employ good judgment, and manage projects from beginning to end
- Excellent writing, editing, and proofreading skills
- Exceptional ability to manage details
- Ability to multitask in a fast-paced environment
- Ability to meet deadlines and to anticipate next steps or needs
- Work effectively both independently and as part of a team
- Be available for at least 20 hours a week
- A bachelor’s degree (or currently enrolled student) in the liberal arts or equivalent work experience
- Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools (e.g. HootSuite, Google Analytics)
- Adobe Creative Suite experience a plus
- Strong working knowledge of email marketing applications (e.g. Constant Contact)
Benefits
We’re looking for people to join our cause – to simplify the visual web with really smart but simple visual tools. A technology startup founded by IITians and backed by some of the most reputable media companies as customers, we offer a rare opportunity to join a thriving, fast-paced, multi-cultural environment and be part of a truly exciting journey. You will be at the forefront of innovation, joining the only Artificial Intelligence startup in India that has successfully deployed several CV/ML solutions for several large media companies and now focusing on solving problems of the global market.
About Tessact:
Tessact is an Artificial Intelligence (AI) and data analytics startup, founded by IIT Bombay alumni, that helps in transforming businesses using powerful video recognition technologies built on most advanced machine learning systems. The company redefines the way contextual insights are to be used for media production, digital advertising, consumer experience creation and news analytics
What you will do:
- Defining marketing strategy to support the company’s growth trajectory
- Responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the business forwards through key marketing channels
- Designing, implementing and managing online marketing programs focusing on building awareness and customer acquisition
- Leveraging data and analytics to deliver strong marketing efficiencies and creating an advantaged digital marketing effort
- Managing SEO and SEM
- Building and owning the brand while generating positive buzz in and around the platform
- Leveraging a "Test & Control" approach to constantly improve program results and increasing the impact of marketing on revenue and profitability
- Proposing new marketing program ideas and then securing support from stakeholders to fund and execute these programs
- Updating with the new trends and processes on marketing and using the same to push the company’s marketing agenda
- Evaluating the impact of marketing programs in achieving their stated revenue targets
- “Listening” to the trends of the market and directing the market research efforts of the company
- Focussing on increasing life cycle value of customers
- Identifying and automating processes to improve efficiencies
- Working closely with the Technology team on automating marketing initiatives
- Using data and reports to make evidence-based marketing decisions
- Suggesting changes and improvements
- Contributing as a member of the leadership team to the business decisions of the company
- Hiring leading, training and mentoring a team of marketers and ensuring their performance and retention
- Forecasting the demand based on empirical analysis and relaying the info to the manufacturing team to ensure adequate supply
What you must have:
- Masters in marketing or equivalent. Additional Certifications will be a plus
- Experience in the same industry in preferable
- Strong analytical capabilities
- Conversant with digital marketing tools
- Deep understanding of technology
- Thorough knowledge of marketing principles, brand,product and service management
- Deep understanding of changing market dynamics
- Outstanding communication (written and verbal)
Google Analytics- Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Launching campaigns on time and on budget
- Developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels.
- Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Designing, building and maintaining our social media presence
- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)
- Identifying trends and insights, and optimizing spend and performance based on the insights
- Brainstorming new and creative growth strategies
- Planning, executing, and measuring experiments and conversion tests
- Collaborating with internal teams to create landing pages and optimize user experience
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrumenting conversion points and optimizing user funnels
- Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate
What you need to have:
- Strong knowledge of Ad serving tools (e.g., DART, Atlas) website analytics tools (e.g., Google)
- Understanding of Analytics, NetInsight, Omniture, WebTrends) HTML, CSS, and JavaScript development and constraints.
- Able to run Google Adwords campaigns
- A highly goal-oriented individual and have excellent communication skills.
- An open-minded, curious, and a strong problem solver.
Google Analytics
Roles and Responsibilities
· Design content marketing strategies and set short-term goals.
· Plan, handle and execute various digital channel ads and PPC campaigns for company websites
· Handle team of executives to lead SEO, content, and design requirements of marketing campaigns
· Handle both online and offline marketing: hands-on experience with digital media, including SEO , PPC, social media marketing, email, and affiliate channels.
· Lead and manage whole lead generation initiative for B2B services campaign in international markets like USA, UK, Australia and Europe.
· Use and manage different tools required to manage, control and report progress of marketing initiatives and campaigns
· Conceptualize, design and execute various marketing campaigns from time to time to generate high quality qualifies leads for company
· Accomplished at leveraging full value from marketing automation processes and tools.
Requirements
· 4+ years of hands-on marketing experience in a B2B role.
· Excellent understanding of B2B services marketing.
· Knowledge of Demand Generation tactics and Lead Conversion principles.
· Ability to create value propositions that communicate clearly to targeted audiences.
- Extensive experience in creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
· Demonstrated ability to manage the budgeting process and use of analytical skills.
· Proven track record in delivering marketing campaigns that drive sales growth.
· An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
· Excellent English written and verbal communication skills.
Skills
· B2B Services Marketing
· Marketing Campaigns
· Demand Generation
· Lead Conversion
· Content Creation
· Sales process understanding
· SEO
· PPC
Follow CutshortSubodh Popalwar
Software Engineer, Memorres