Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software. This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too! Typical Responsibilities: You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world. Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management. You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability. You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant. You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action. Manage both on-page SEO and off-page SEO for the company. Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.
We’re looking for a data-savvy Growth Marketing Manager to help us run all our demand generation programs. The role will directly contribute to MQLs, SQLs and new MRR. SaaS experience preferred.Ideal Candidate ProfileThe ideal candidate has - worked on marketing a SaaS product- closely worked with Sales to optimize marketing campaigns- run PPC campaigns across Adwords, Linkedin and other channels- written copy for ads, landing pages and emails- created long form content like ebooks and blogs- worked with Sales/Product to create product marketing decks, landing pages and emails- worked with designers and developers to make landing pages, emails and mini-sites live- written, setup and managed outbound email cadences
We are looking for Enterprise SaaS Product Marketing Manager in Ad Tech domain to lead our outbound product marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you must be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like storytelling, product messaging, email campaigns and pricing strategies. Your goal will be to develop and implement the most impactful plans to position and promote our products. • Studying the company’s products and their benefits for users • Develop product marketing strategies (pricing, advertising, product launching) • Craft compelling messages across marketing channels (landing pages, ad campaigns) • Work with various teams (design, content, acquisition, product, sales) to implement strategies • Evaluate projects using relevant KPIs and feedback from existing and prospective customers Responsibilities: • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas. • Understand and document our buyer’s process and persona, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. • Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan. • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. Requirements: • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research) • Power user of networking tools such as LinkedIn, Twitter, and Reddit. • Exceptional ROI-tracking skills, able to prove what is or isn’t working. • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player! • Bachelor’s degree in business or marketing; MBA preferred. • Background in design and copy-writing is a plus.
Role Developing marketing plan defining objectives and strategies for both B2B as well B2C business Launching various promotional campaigns and new product features through events, customer programs, digital media, etc. Monitor lead generation through digital marketing campaigns Strong content generation for social media campaigns Market research, competition analytics and consumer insights for sales team Maintain good Public Relations: Be the face of company for external parties such as media, stakeholders and potential clients and build strategic partnerships Co-ordinate with remote teams and keep updated about company's market growth Keep a close eye on the marketing progress, with regular report generation Control annual marketing budget and P&L management Requirements Proven experience as Marketing Director Experience of 10 Years Proven leadership and organizing skills Analytical and creative thinking Exquisite communication and interpersonal skills Up to speed with current and online marketing techniques and best practices Good knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords Strong Bonus: · Experience working with major FMCG brands like Coca Cola, Pepsi, Nestle etc.
1)Candidate has to be enthusiastic ,Hard working and GO Getter , 2)Candidate must have fluency in English,Hindi ,Marathi. 3) Candidate should be Proactive and well versed with MS Office ,WORD,EXCEL,POWER POINT . 4)Candidates Should make at least 20 calls a day out of which 5 clients should be given appointments for showcasing the sample work . 5)Candidate will be visiting the company for showcasing the work and Finalizing the order with them . 5)Candidates should be making Presentation and should be able to do digital marketing . 6)He should be able to chalk out plan for marketing and execution within Short span
Sokrati is looking for star product marketers to support its sales & marketing team. The product marketing manager will be responsible for a comprehensive understanding of Sokrati’s offering & products, understand the target persona & their preferences, own the communication strategy, and provide Sokrati’s growing sales team with the content and sales tools they need to close deals. Responsibilities: - Creating presentations & other sales collateral for sales reps to use with prospects. - Writing blog posts for sales reps to use in the sales process. - Tracking competition and providing sales reps with tools to use in competitive deals. - Working with web developers to create interactive sales tools on Sokrati.com. - Supporting sales reps on demos for strategic, competitive or complex deals. - Collecting and analyzing data to track the effectiveness of content. - Experimenting with new, better, more scalable ways to do all of the above. - Writing and working with videographers to create customer stories on Sokrati.com. The ideal candidate for this role will: - Have a minimum of 4 years experience in marketing. - Write clearly and confidently. - Be a good storyteller. - Have experience working closely with sales and know what makes salespeople tick. - Like to win. - Create content — blog posts, slide decks, web pages, videos — without breaking a sweat. - Know how to market your own work and track results. - Be fun to work with Feel like you would be a good fit? We would love to hear from you!