Roles & Responsibilities Product marketing will be the key responsibility Analyze market conditions and trends, identify opportunities and create leads Coming up with a strategic plan for sales activities, developing and implementing short term and long term goals. Preparing competitive analysis, business reports and making recommendations. Identifying new markets and sales promotions using the creation of marketing collateral like brochures, participating in technology specific events and identifying potential clients/ prospects/ partners. Meet business and individual targets. Develop sales and relationship management plans maintaining up-to-date account development programs identifying actions to be taken. Implement plans, with a focus on quality and professionalism, to develop excellent and long-term client relationships Lead and coordinate sales activities for new bids including requirements definition, product and service definition, pricing and commercial terms Win and maintain client relationships Build and support industry and partner relationships Develop and maintain a contact network in support of the role Work with team members across the organisation to facilitate sales, strengthen account relationships and grow revenue streams Develop and deliver presentations and product demonstrations with a focus on differentiation and positioning Maintain up-to-date knowledge of company business and product strategies Use internet marketing tools to grow and enhance the Searce brand Key Success Drivers Confidence to give presentations for board level executives and understanding their needs. Strong negotiation and influencing skills. An aptitude for details – Strong attention to detail and ability to aim at perfection. Ability to follow-up with multiple stakeholders and get things done. Excellent interpersonal communication skills and an ability to develop and maintain professional relationships. Superior project management and organizational skills. Highly developed critical thinking and analysis skills. Sound business judgment and an appreciation and interest in the 'big picture' Ability to define and solve unstructured business problems Ability to make decisions and defend them clearly Self-motivation, independence and process-driven thinking Be highly motivated, energetic, disciplined, and results-oriented Strong ethics and transparency in dealings with clients, vendors, colleagues and partners
Interview Mocha is seeking a Product Marketing Manager to design and implement marketing strategies and programs to increase awareness and adoption of Interview Mocha product. Our ideal candidate is a passionate experienced B2B product marketing leader with proven success creating and executing successful global marketing programs. This position will report to Director Marketing and be based in Pune, India. Key Responsibilities · Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates Interview Mocha product in the market · Sales enablement – Communicate the value proposition and provide high-value sales tools, training, and collateral. · Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market. Understand how the product is used by our customers · Demand generation – Develop the strategy for and manage the marketing programs that drive awareness and organic demand · Content development – Conceptualize and create unique product and solution content for a variety of platforms · Product releases – Assist with the product roadmap, plan and lead go-to-market activities and create strategies for feature discovery
We are looking for Enterprise SaaS Product Marketing Manager in Ad Tech domain to lead our outbound product marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you must be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like storytelling, product messaging, email campaigns and pricing strategies. Your goal will be to develop and implement the most impactful plans to position and promote our products. • Studying the company’s products and their benefits for users • Develop product marketing strategies (pricing, advertising, product launching) • Craft compelling messages across marketing channels (landing pages, ad campaigns) • Work with various teams (design, content, acquisition, product, sales) to implement strategies • Evaluate projects using relevant KPIs and feedback from existing and prospective customers Responsibilities: • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas. • Understand and document our buyer’s process and persona, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. • Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan. • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. Requirements: • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research) • Power user of networking tools such as LinkedIn, Twitter, and Reddit. • Exceptional ROI-tracking skills, able to prove what is or isn’t working. • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player! • Bachelor’s degree in business or marketing; MBA preferred. • Background in design and copy-writing is a plus.