12+ Product Marketing Jobs in Pune | Product Marketing Job openings in Pune

It is a field job. You will have to travel within the assigned geography to meet the channel partner
teams and customers.
You will be evaluated on your ability to meet the business targets (Top line, Persistency, Product
mix) by collaborating with and driving channel partners.
You will also accompany the channel partner teams on pre and post-sales such as claim
settlement.
HDFC Life believes in technology-driven sales and you will learn new technology/Mobility
enhancements, to comply with the Sales Management Process.
As a business professional, you will uphold organizational values in every action and ensure
business ethics and integrity. You are expected to be compliant with regulatory and statutory
regulations
About the Channel
Bancassurance is the largest sales channel of HDFC Life which includes selling life insurance

• NLU, Text, Speech, Image Processing
• Excited about Machine Learning and AI
• Want to work on a highly saleable, performance-optimized infrastructure that elastically handles customer needs
• Innovate, Design, and prototype solutions for Digital Assistant and Bots platform to handle heavy loads
• Build and maintain our platform and automation frameworks to ensure maximum uptime and predictability while preventing outages and service interruptions or degradations
• Analyze system failures and develop rapid response solutions to ensure such failures do not reoccur
• Work cross-functionally with product development, Product Management, Program Management and Cloud Infra operations teams
• Partner with Engineering to provide the infrastructure and services required to enable innovation
• Predict and provide notice of potential system vulnerabilities for current and future solutions and implementations. Provide specific recommendations and guidance to address such vulnerabilities
• Analyze, build and maintain all automation tools and processes to ensure the highest standards of reliability and robustness
• Fully understand our customer's service needs and ensure we meet these needs

Preferred Qualifications

• NLU, Text, Speech, Image Processing
• Excited about Machine Learning and AI
• Want to work on a highly saleable, performance-optimized infrastructure that elastically handles customer needs
• Innovate, Design, and prototype solutions for Digital Assistant and Bots platform to handle heavy loads
• Build and maintain our platform and automation frameworks to ensure maximum uptime and predictability while preventing outages and service interruptions or degradations
• Analyze system failures and develop rapid response solutions to ensure such failures do not reoccur
• Work cross-functionally with product development, Product Management, Program Management and Cloud Infra operations teams
• Partner with Engineering to provide the infrastructure and services required to enable innovation
• Predict and provide notice of potential system vulnerabilities for current and future solutions and implementations. Provide specific recommendations and guidance to address such vulnerabilities
• Analyze, build and maintain all automation tools and processes to ensure the highest standards of reliability and robustness
• Fully understand our customer's service needs and ensure we meet these needs
• No matter your role in our team, you will find yourself in an exciting and challenging environment where every person is empowered to show initiative, be outspoken, and be proactive and not reactive. Oracle is dedicated to the continual growth and development of its staff, striving constantly to strengthen our expertise as well as develop new skills. Our team is spread all around the world in four continents - we provide a full range of opportunities and challenges to apply your kills and grow your career in this new and exciting arena.

• The candidate should be confident, able to navigate and convince the decision-makers, performance-oriented, and flexible at work

• Excellent selling skills
• Excellent technical knowledge
• A keen interest in IT issues
• Should have very good presentation skills
• The ability to write reports and proposals
• The capacity to work well on your own or in a team

• Negotiating skills
• The ability to manage your time and plan your day effectively

• Comfortable working in different time zones to connect with our target audience

• Experience working with end-to-end sales from lead generation to lead conversion.

• Leverage LinkedIn’s services to research and reach out to potential clients

• Develop and execute strategies to expand inbound lead/demand generation

* Looking for someone who is having end to end experience in Marking strategy for IT product company.
*Develop a digital marketing plan suitable for your organization, and then implement said plan.
* Experienced in team handling is a must.
* Managing team of SEO, Content Writer, Graphics Designer, WordPress Developer, Lead/Demand Generation, BDE.

Into Wellness Private Limited is into manufacturing of world class fitness equipment. Our factory is based in Pune and our corporate office is in Baner. The company is aspiring to grow and penetrate in Indian market as well as in overseas market. More details about us can found on our website.

We are looking for Marketing Executive with a background on conventional Marketing as well some hands on knowledge on digital Marketing & Content Marketing.

Job Description

Marketing

1. Engage & Nurture -Top Gyms , Top Trainers ,Top Body Builders , Channel Partners 
,Fitness Chains ,Customer Database through email campaigns, Whatsapp broadcast, Personal calling . Create communities & actively engage with the fitness ecosystem.
2. Enquiry Management - Generate qualified leads through marketing efforts.

3. Engage and coordinate with creative Design team ,Video & Photography team.


4. Create ,Consolidate & Maintain tools for presentation for Sales & business development Team and support the field sales team with required marketing material.

5. Create & Maintain database of all creatives, contacts & Content.
6. Engage with the existing customers & Work on measuring & Improving Customer Satisfaction ,Engagement ,Experience & Retention . 

7. Market Research (Field & Online) – Tracking the competition very closely to identify the developments & Market trends . 

8. Generate qualified leads through marketing efforts.

9. Gather Market Intelligence , Study Market requirement & Competition with respect to Pricing ,Product Range ,Offering , Strategy .
10 Devote 10% of the time for Sales to get exposure to ground realities and understand the Customer insight.
11. Candidate having Sales background to drive the conventional marketing role will be helpful.

Skills Required
1. Organisation & Planning skills -
2. Creativity
3. Communication Skills
5. Networking Ability
6. Multi tasking Ability
7. Ability to interface with multiple stake holders effectively
8.Ability to work under self imposed deadlines
9. Out of Box thinking
10. Willingness & readiness to Travel.

Candidate should have at least 2-3 years experience in developing marketing strategies and should have worked in Sales .Passion for sports & fitness will be an added advantage .

Designation - Marketing Executive.

Someone wanting and willing to work in high paced, deliverable driven work culture.

Product Marketing Specialist (SaaS-Based)

Location: Pune

Experience: 3 to 6yrs

 

Promobi Technologies is looking for a Product Marketing Specialist to develop and execute marketing strategies to increase awareness and adoption of our products. You as an ideal candidate are not only passionate but also an experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

Responsibilities:

• Responsible for creation and execution of end-to-end marketing from Account-based marketing activities to branding and positioning campaigns to place our products as solutions for our customers and partners worldwide
• Develop and implement promotional activities such as promotions and product launches
• In depth knowledge of Data Driven Marketing are a must and a Data-oriented professional - working with data and insights and pairing that for users to generate balanced and thoughtful points of view for how to take our products to market
• Increase our solution's social, digital, and events presence and visibility.
• Product content - take care of the creative development and publication of a wide range of product-related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our products specs to our customers and partners
• Design content marketing strategies and set short-term goals and Create an effective conversion optimization strategy.
• Gain insight into customer use of current products, untapped opportunities, and buyer personas
• Proficiency in email marketing automation technology
• Demonstrates superior understanding of A/B testing and testing methodologies while coordinating the development and execution of test plans within the Optimization Team.
• Passionate about technology - keen to learn about how things work and understand technical concepts in ways that everyday people can understand
• Define the multi-product solution for each segment, and partner with the rest of the team to build positioning, sales enablement, and marketing assets to target these sub-segments.
• Work closely with a range of cross-functional teams like - sales, partner managers, marketing to craft thoughtful go-to-market strategies and drive growth initiatives
• To support our sales efforts by developing enabling collateral for all stages of the sales cycle, like slide decks, whitepapers, videos, etc
• Responsible for our brand management and identity: you communicate and successfully position our efforts in the drone ecosystem. You also contribute towards building a strong Auterion brand with deep reach into our global open source community.

Requirements:

• MBA with relevant experience in the B2B SaaS market.
• Proven relevant experience in creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including content marketing, social media, paid and organic marketing initiatives, webinars, trade shows
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
• Ability to effectively lead, inspire, and mentor direct and indirect reports.
• Ability to effectively work with cross-functional teams like sales, product development, executive management, and external stakeholders.

Description:

Your day-to-day tasks would involve:

• Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
• Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
• Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
• Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
• Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
• Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
• Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
• Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
• Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.

What are we looking for in a Candidate?

• Experience in App Marketing in B2B domain is preferred.
• Minimum 4-7 years of professional experience in similar/relevant roles.
• Prior experience in performance marketing / digital marketing / growth role is a plus.
• Masters/MBA is preferred but not required.
• Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
• Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
• Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
• Ability to think and react in a high-energy, fast-paced environment.
• Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.

Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software. 

 

This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too!

• You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
• Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
• You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability.
• You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action.
• Manage both on-page SEO and off-page SEO for the company.
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.

We are looking for Enterprise SaaS Product Marketing Manager in Ad Tech domain to lead our outbound product marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you must be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like storytelling, product messaging, email campaigns and pricing strategies. Your goal will be to develop and implement the most impactful plans to position and promote our products. • Studying the company’s products and their benefits for users • Develop product marketing strategies (pricing, advertising, product launching) • Craft compelling messages across marketing channels (landing pages, ad campaigns) • Work with various teams (design, content, acquisition, product, sales) to implement strategies • Evaluate projects using relevant KPIs and feedback from existing and prospective customers Responsibilities: • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas. • Understand and document our buyer’s process and persona, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. • Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan. • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. Requirements: • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research) • Power user of networking tools such as LinkedIn, Twitter, and Reddit. • Exceptional ROI-tracking skills, able to prove what is or isn’t working. • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player! • Bachelor’s degree in business or marketing; MBA preferred. • Background in design and copy-writing is a plus.

Role Developing marketing plan defining objectives and strategies for both B2B as well B2C business Launching various promotional campaigns and new product features through events, customer programs, digital media, etc. Monitor lead generation through digital marketing campaigns Strong content generation for social media campaigns Market research, competition analytics and consumer insights for sales team Maintain good Public Relations: Be the face of company for external parties such as media, stakeholders and potential clients and build strategic partnerships Co-ordinate with remote teams and keep updated about company's market growth Keep a close eye on the marketing progress, with regular report generation Control annual marketing budget and P&L management Requirements Proven experience as Marketing Director Experience of 10 Years Proven leadership and organizing skills Analytical and creative thinking Exquisite communication and interpersonal skills Up to speed with current and online marketing techniques and best practices Good knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords Strong Bonus: · Experience working with major FMCG brands like Coca Cola, Pepsi, Nestle etc.

1)Candidate has to be enthusiastic ,Hard working and GO Getter , 2)Candidate must have fluency in English,Hindi ,Marathi. 3) Candidate should be Proactive and well versed with MS Office ,WORD,EXCEL,POWER POINT . 4)Candidates Should make at least 20 calls a day out of which 5 clients should be given appointments for showcasing the sample work . 5)Candidate will be visiting the company for showcasing the work and Finalizing the order with them . 5)Candidates should be making Presentation and should be able to do digital marketing . 6)He should be able to chalk out plan for marketing and execution within Short span

Sokrati is looking for star product marketers to support its sales & marketing team. The product marketing manager will be responsible for a comprehensive understanding of Sokrati’s offering & products, understand the target persona & their preferences, own the communication strategy, and provide Sokrati’s growing sales team with the content and sales tools they need to close deals. Responsibilities: - Creating presentations & other sales collateral for sales reps to use with prospects. - Writing blog posts for sales reps to use in the sales process. - Tracking competition and providing sales reps with tools to use in competitive deals. - Working with web developers to create interactive sales tools on Sokrati.com. - Supporting sales reps on demos for strategic, competitive or complex deals. - Collecting and analyzing data to track the effectiveness of content. - Experimenting with new, better, more scalable ways to do all of the above. - Writing and working with videographers to create customer stories on Sokrati.com. The ideal candidate for this role will: - Have a minimum of 4 years experience in marketing. - Write clearly and confidently. - Be a good storyteller. - Have experience working closely with sales and know what makes salespeople tick. - Like to win. - Create content — blog posts, slide decks, web pages, videos — without breaking a sweat. - Know how to market your own work and track results. - Be fun to work with Feel like you would be a good fit? We would love to hear from you!