Description:Your day-to-day tasks would involve: Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan. Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms. Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs). Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players. Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.). Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained. Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis. Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc. Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets. What are we looking for in a Candidate? Experience in App Marketing in B2B domain is preferred. Minimum 4-7 years of professional experience in similar/relevant roles. Prior experience in performance marketing / digital marketing / growth role is a plus. Masters/MBA is preferred but not required. Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc. Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus. Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data. Ability to think and react in a high-energy, fast-paced environment. Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
What we believe? Best practices are overrated Implementing best practices can only make one an “Average”. Honesty and Transparency We believe in the naked truth. We do what we tell and tell what we do. Client Partnership Client - Vendor relationship: No. We partner with clients instead. And our sales team comprises 100% of our clients. How we work? It’s all about being Happier first. And rest follows. Searce work culture is defined by HAPPIER. Humble: Happy people don’t carry ego around. We listen to understand; not to respond. Adaptable: We are comfortable with uncertainty. And we accept changes well. As that’s what life's about. Positive: We are super positive about work & life in general. We love to forget and forgive. We don’t hold grudges. We don’t have time or adequate space for it. Passionate: We are as passionate about the great street-food vendor across the street as about Tesla’s new model and so on. Passion is what drives us to work and makes us deliver the quality we deliver. Innovative: Innovate or Die. We love to challenge the status quo. Experimental: We encourage curiosity & making mistakes. Responsible: Driven. Self-motivated. Self-governing teams. We own it. Are you the one? Quick self-discovery test: Love for the cloud: When was the last time your dinner entailed an act on “How would ‘Jerry Seinfeld’ pitch Cloud platform & products to this prospect” and your friend did the ‘Sheldon’ version of the same thing. Passion for sales: When was the last time you went to a remote gas station while on vacation and ended up helping the gas station owner saasify his 7 gas stations across other geographies. Compassion for customers: You listen more than you speak. When you do speak, people feel the need to listen. Humor for life: When was the last time you told a concerned CEO, ‘If Elon Musk can attempt to take humanity to Mars, why can’t we take your business to run on the cloud?’ Fit Assessment A Searce team member is a highly motivated individual with a phenomenal amount of passion and energy for whatever he/she engages in; Who respects honesty, integrity, initiative, and creative approach to problem-solving; An inspiration to colleagues, he/she is a tenacious, and highly driven professional with a proven record of success and with a strong empathy for people - clients, partners, colleagues. Searce is looking for a Product Marketing Manager who can own the positioning, messaging, and branding of a product. The PMM will also gather and process customer feedback, and manage some aspects of customer relations after launch. Accomplishment Set An aptitude for details - Strong attention to detail and ability to aim at perfection Highly developed critical thinking and analytical skills Self-motivated, energetic, disciplined, and results-oriented Your bucket of undertaking Study company products Translate technical details into benefits for the user Follow and analyze market trends to position products Develop product marketing strategies (pricing, advertising, product launching) Craft compelling messages across marketing channels (landing pages, ad campaigns) Work with various teams (design, content, acquisition, product, sales) to implement strategies Test marketing product features, releases and ad copy Evaluate projects using relevant KPIs and feedback from existing and prospective customers Education & Experience 4+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research) Proficient in productivity applications such as Microsoft Office, Project, or Basecamp. Comfortable using collaboration and CRM tools such as Slack and Salesforce. Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics. Power-user of networking tools such as LinkedIn, Twitter, Facebook and Instagram. Exceptional ROI-tracking skills, able to prove what is –or isn’t—working Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer. Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player! Bachelor’s degree in business or marketing; MBA preferred.
We are looking for Enterprise SaaS Product Marketing Manager in Ad Tech domain to lead our outbound product marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you must be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like storytelling, product messaging, email campaigns and pricing strategies. Your goal will be to develop and implement the most impactful plans to position and promote our products. • Studying the company’s products and their benefits for users • Develop product marketing strategies (pricing, advertising, product launching) • Craft compelling messages across marketing channels (landing pages, ad campaigns) • Work with various teams (design, content, acquisition, product, sales) to implement strategies • Evaluate projects using relevant KPIs and feedback from existing and prospective customers Responsibilities: • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas. • Understand and document our buyer’s process and persona, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. • Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan. • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. Requirements: • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research) • Power user of networking tools such as LinkedIn, Twitter, and Reddit. • Exceptional ROI-tracking skills, able to prove what is or isn’t working. • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player! • Bachelor’s degree in business or marketing; MBA preferred. • Background in design and copy-writing is a plus.
Role Developing marketing plan defining objectives and strategies for both B2B as well B2C business Launching various promotional campaigns and new product features through events, customer programs, digital media, etc. Monitor lead generation through digital marketing campaigns Strong content generation for social media campaigns Market research, competition analytics and consumer insights for sales team Maintain good Public Relations: Be the face of company for external parties such as media, stakeholders and potential clients and build strategic partnerships Co-ordinate with remote teams and keep updated about company's market growth Keep a close eye on the marketing progress, with regular report generation Control annual marketing budget and P&L management Requirements Proven experience as Marketing Director Experience of 10 Years Proven leadership and organizing skills Analytical and creative thinking Exquisite communication and interpersonal skills Up to speed with current and online marketing techniques and best practices Good knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords Strong Bonus: · Experience working with major FMCG brands like Coca Cola, Pepsi, Nestle etc.
We are solving two major problems in India. Out of 34 Million College going students in India, 1. 67% graduates feel they have made the wrong career choice 2. Less than 25% of graduates are employable We are solving this problem in two ways: 1. Online through Interest specific communities with task based learning on our App 2. Offline through our 10 weekend program “Explore Yourself” As a Marketing Executive, you will be responsible for: 1. Finding Collaborations with companies 2. Find Sponsorship for our Explore Yourself Campaign ( Check out our youtube video) 3. Marketing our Marketplace for Students to electronics dealers in Pune( dealers like Vijay Sales and Croma)
1)Candidate has to be enthusiastic ,Hard working and GO Getter , 2)Candidate must have fluency in English,Hindi ,Marathi. 3) Candidate should be Proactive and well versed with MS Office ,WORD,EXCEL,POWER POINT . 4)Candidates Should make at least 20 calls a day out of which 5 clients should be given appointments for showcasing the sample work . 5)Candidate will be visiting the company for showcasing the work and Finalizing the order with them . 5)Candidates should be making Presentation and should be able to do digital marketing . 6)He should be able to chalk out plan for marketing and execution within Short span
Gunadhya Software solutions is founded with the goal to help businesses go digital. With founding members having worked at global level with multiple fortune 500 companies, we understand client's need and can help them to map their business case to digital solution. We have expertise in mobile and software solutions to achieve client's goal of complete digital solution. We are looking for candidate who can market our product and services. Come up with marketing plan, SMM etc.
Sokrati is looking for star product marketers to support its sales & marketing team. The product marketing manager will be responsible for a comprehensive understanding of Sokrati’s offering & products, understand the target persona & their preferences, own the communication strategy, and provide Sokrati’s growing sales team with the content and sales tools they need to close deals. Responsibilities: - Creating presentations & other sales collateral for sales reps to use with prospects. - Writing blog posts for sales reps to use in the sales process. - Tracking competition and providing sales reps with tools to use in competitive deals. - Working with web developers to create interactive sales tools on Sokrati.com. - Supporting sales reps on demos for strategic, competitive or complex deals. - Collecting and analyzing data to track the effectiveness of content. - Experimenting with new, better, more scalable ways to do all of the above. - Writing and working with videographers to create customer stories on Sokrati.com. The ideal candidate for this role will: - Have a minimum of 4 years experience in marketing. - Write clearly and confidently. - Be a good storyteller. - Have experience working closely with sales and know what makes salespeople tick. - Like to win. - Create content — blog posts, slide decks, web pages, videos — without breaking a sweat. - Know how to market your own work and track results. - Be fun to work with Feel like you would be a good fit? We would love to hear from you!