Simplilearn is one of the world's largest professional training and certification companies. We upskill professionals through highly result-oriented courses delivered by experts so they can unlock their true potential in their careers. Our areas of focus -artificial intelligence, machine learning, cloud computing, programming, and digital marketing amongst others, are also the fields which are the most dynamic in nature. They are evolving fast and are changing the way the world works As we continue to experience consumer and business growth, it's important for us to engage with prospects and customers at the right time, and educate them about our learning suite. Hence, email/marketing automation is a critical channel for growth with a high visibility across the organization. As a member of the Performance Marketing team, you will report to the Performance Marketing Director and work closely with the sales/marketing operations team, designers, copywriters, and other stakeholders to support and innovate our nurture strategy through testing, execution, analytics, data integration, personalization and project management.You'll be surrounded by a team of strong product and marketing people from Fortune 500 companies. Key Aspects of the role Lead a 4-5 member Email Marketing Team to drive the strategy and execution of all lead generation email programs Create, design and deploy new nurture test campaigns based on different levels of the sales funnel using Marketo Working closely with the Performance Marketing Director, Business and Product teams to define objectives, share quality leads, provide training on marketing campaigns, and provide insights Partner with Product and content team to develop communications that support prospect lifecycle initiatives, new product updates and bran perception Lead the strategy for driving significant B2C, SMB and Enterprise lead through drip and weekly emails Build and execute A/B tests on an ongoing basis to improve email performance. You will mentor the team towards operational excellence around email best practices Test new and advanced email platforms and features with the ability to define, measure and identify successful tests and scale these programs Rally your audience around our love of upskilling professionals and design your content strategy to support our brand promise Qualifications/Requirements Total marketing experience of at least 5 years with 4+ years of experience in lead nurturing/automation marketing experience in a B2B/B2C technology company 3+ years of experience in leading a marketing team of at least 3 people Experience with Marketing Automation software such as Marketo (preferred) Eloqua, Hubspot, Pardot, and Salesforce Experience with WordPress CMS or another CMS such as Drupal or Joomla Bachelor's Degree in marketing, business or related field preferred. Relevant postgraduate degree is a plus. Attention to detail and an eye for quality Exceptional written and verbal communication skills a must Have knowledge and understanding B2B/B2 marketing Inbound Marketing knowledge (Inbound Certification) is a plus
We at Studiotale(www.studiotale.com) create memorable and engaging videos that ensure exponential returns for startups, corporations or businesses. We are looking for a BD person to generate leads & build an effective new business relationship with the potential customer and create a strategically sound process of managing the customer all the way from initial conversation to final contract execution. You will be reporting directly to the Founder of the organization to understand enterprise & SME customer requirements globally and will be formulating strategies for addressing those requirements. You will fit in right if you: - Hate the monotony of 9-5 jobs - Interested in working in creative media industry - Want more out of your work life than just coffee breaks & privileged leaves - Want to figure out on your own instead of being told what to do - Loves working in growth stage start-up Role & Responsibilities : - New customer acquisition in relevant target segments and manage an effective and profitable pipeline by filtering and qualifying prospects. - Generate and own leads through various initiatives such as corporate marketing campaigns, online marketing, event participation, ads, content in an industry publication, customer referrals and cold channels such as LinkedIn etc. - Respond to queries from potential and existing customers, communicate Studiotale's value proposition, draft proposals, negotiate and close deals successfully. Personality attributes : - Customer First, Ability to make positive impact on every interaction, able to understand customer needs and find a solution - Interpersonal effectiveness and ability to influence - Using Data and Logic to convince others, articulation with conviction.
Awarded as the top 20 Fintech startups by Global IFTA, 2017 & Most innovative startup in Karnataka Elevate, 2017. What are we looking for? - Generate B2B leads & build an effective new business relationship with potential customers and create a strategically sound process of managing the customer all the way from initial conversation to final contract execution.Understand client needs, design appropriate solutions basis Finly's core competencies and negotiate deals to closure. Interpersonal effectiveness and ability to influence - Using Data and Logic to convince others, articulation with conviction. - Loves working in growth stage start-up.
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