Email Marketing Jobs in Bangalore (Bengaluru)

ABOUT US

White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category-disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.
We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start ups, a fast-paced environment with lots of action and the opportunity to create India's new-gen disruptive brands, then click away and get set to propel your career to greater heights.
We are looking for a junior copywriter with working experience creating content across a range of channels to join our in-house marketing team.

THE ROLE

We are looking for a Junior Copywriter with excellent writing and research skills to develop memorable and stand-alone copy. As part of this role, you will create content across several channels including social media, websites, landing pages and performance content as well as be a part of brainstorming sessions to develop brand campaign ideas. We are looking for a candidate who is a team player, can think innovatively and has a flair for creative copywriting and ideation.

RESPONSIBILITIES

• Write compelling content across various platforms including engaging social media posts, click-worthy email campaigns, website copy, etc.

• Collaborate with internal stakeholders to interpret project briefs and develop relevant concepts into content.

• Ideate for and contribute towards a content strategy for marketing and tactical campaigns.

• Conduct in-depth research to write copy specific to our target audience.

• Emulate and hone brand persona in all the content and creatives.

• Proofread all content before it is sent across to the senior copywriter for further review.

• Respond to and consolidate multiple edits and points of feedback into your work.

QUALIFICATIONS

• Minimum 1-year experience as a copywriter.

• Candidates from agency backgrounds are a must.

• A passion for writing and the willingness to learn from other creative professionals.

• Strong research skills that ensure all copy is correct and accurate.

Selected intern's day-to-day responsibilities include:

1. Creating content (weekly once) - based on keyword research (300 words) along with a Canva-generated infographic
2. Scheduling the normal posts on socials
3. Posting quotes, business polls, and the news may be on Twitter and LinkedIn (thrice a day)
4. Posting stories on Instagram (thrice a day)
5. Researching, idea generation, etc.

Note: Knowledge of WordPress to edit blogs is an add-on but not mandatory. (Will be trained if not experienced on this)

We are in the lookout for a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires high level of creativity, as well as the ability to use data-driven insights to write better material. 

 

Your responsibilities: 

 

•     Creating concise, eye-catching, and innovative headlines and body copy

•     Researching and organizing facts and sources

•     Consistently brainstorming and collaborating with team for new ideas and strategies

•     Building a following for brand on social media with creative work

•     Researching markets and industries to compare and create content that is innovative and original

•     Collaborating with campaign managers, creative team, and designers

•     Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)

•     Be willing to answer any questions posted by their readers.

•     Create content on e-books, podcasts etc.

•     Promote content on social media

•     Identify customers’ needs and gaps in our content and recommend new topics

•     Ensure all-around consistency (style, fonts, images and tone)

•     Update website content as needed

•     Edit content produced by other members of the team

•      Analyse content marketing metrics and makes changes as needed 

•     Collaborate with other departments to create innovative content idea 

 

Skill sets/Experience we require:

 

•     Proven work experience as a Content Writer, copywriter or similar role

•     Portfolio of published articles

•     Experience doing research using multiple sources

•     Familiarity with web publications

•     Excellent writing and editing skills in English

•     Hands-on experience with Content Management Systems (e.g. WordPress)

•     Ability to meet deadlines

•     Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

  

Pedigree: 

 

•     Bachelors/Masters in English, Journalism, Marketing or related field 

Responsibilities include:

1. Plan all web, SEO, email, social media, and campaigns
2. Design, build and maintain a social media presence
3. Measure and report digital marketing campaigns based on KPIs
4. Brainstorm new and creative growth strategies through digital marketing.
5. Must be able to communicate the services effectively
6. Tech Services experience would be an added advantage

Qualifications

Excellent verbal and written communication skills

About the Company:
Wolken Software provides a suite of AI-enabled, SaaS 2.0 cloud-native applications for Customer Service and Enterprise Solutions namely Wolken Service Desk, Wolken's IT Service Management, and Wolken's HR Case Management. We have replaced incumbents like Salesforce, ServiceNow Zendesk, etc. at various Fortune 500 and Fortune 1000 companies.
Junior Product Marketer - Job brief:
We are looking for a Junior Product Marketer to invest time in inbound & outbound marketing activities resulting in quantifiable lead generation. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you should be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email and ad campaigns. Your goal will be to develop and implement the most profitable plans to position and promote our products. Responsibilities  Study company products and understand them thoroughly.  Translate technical details into benefits for the user—concise knowledge of the benefit of our products to the prospects.  Follow and analyze market trends and intelligence to position products  Develop product marketing strategies (Communication, advertising, product launch etc.)  Craft compelling messaging across marketing channels (landing pages, ad campaigns)  Work with various teams (design, content, product, sales) to implement strategies.  Understand the competitive landscape—be an expert on our competition and how they are positioned.  Create copy/content, run measurable and effective email campaigns and ads on various platforms  Build Case Studies, Brochures, Whitepapers & Newsletters etc., frequently.  Participate in industry events. Organize company events such as breakfast meets and webinars end to end.  Help in building and recognition of Brand Wolken.  Optimum usage of digital channels to drive brand awareness and generate leads.  Work with the in-house and external Writers and other content creators to create the desired content.  Develop and maintain relationships with external vendors  As a Product Marketing Manager, you should know marketing principles and techniques to create a marketing communication sequence that leads to sales.
Requirements and skills:
 Two years of proven experience in Marketing & Communications.  Relevant experience in B2B and SaaS product marketing is a plus
 Experience in market analysis.
 Familiar with product marketing tactics (e.g. integrated marketing campaigns)
 Working knowledge of web analytics tools (Google Analytics, Web Trends)
 Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
 Excellent written and verbal communication skills. Impeccable command of the English language.
 Excellent knowledge of MS office suite.
 A keen eye for detail.
 Creative and Analytical mind and strong quantitative skills.
 An MBA in Marketing is a must.
 Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.  Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
 Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
 Comfortable with flexible working hours and a robust working environment.
 Timeline management should be excellent.

Requirements:
Lead Generation via Email and linked campaigns and track them and follow up them
Tools Experience: Email Marketing – MailChimp, Send Grid.
Manage and build overall email, linked marketing strategy
Create various email, & linked lists and campaigns
Create and design various CTAs and email templates
Test every campaigns success
Determine email marketing KPIs
Develop and present reports on a weekly basis
Create smart email lists
Suggest methods for Improvements
Segment lists based on behaviors like past email engagement & Develop documentation and
road maps for processes.
DOMAIN: NEED PROFILES WHO ARE DOING LEAD GENERATION FOR IT STAFFING
/CONTRACT STAFFING/ RESOURCE AUGMENTATION

Collaborates with sales or marketing representatives to fully understand product and communication needs.
Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
Presents design ideas and recommendations to marketing manager, committee, or sales team.
Creates and coordinates multimedia packages.
Composes draft speeches for senior management and assists with finalizing speeches.
Schedules and develops filming scripts and production.
Evaluates success of campaigns when completed.
Attends trade shows and community fairs and staffs the company booth.
Performs other duties as assigned

The VP Presales is a leadership role who ll work closely with the founders & CXOs on various strategic initiatives.

• Setting up the inbound, outbound process globally 
• Setting up smb sales engine for global markets 
• Expert in defining GTM initiatives and rolling this out with proper tracking 
• Liaisoning with marketing, sales and finance team to track ROI and optimise cac 
• Using best of technology and practices to scale the operations  

• Overall experience of 8-10 years out of which atleast experience of 3 to 4 years in setting up the process for a SaaS company in india selling to global markets 
• Working out of bangalore office and mostly in Usa time zone with overlap for india markets 
• Hands on experience to pick initiatives and work himself and then train team on calling pitch, email formats, campaigns creation and handling inbound engine.
• Is deeply analytical, comfortable navigating data and working in ambiguity.
• Exemplary communication and relationship building skills at all levels from senior executives to Individual Contributors. 

You will closely work with the founders. You will provide constant updates to the board and the other Sr management teams. 

Xoxoday is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund, Xoxoday offers a suite of three products - Plum, Empuls, and Compass. Xoxoday works with more than 2500 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Xoxoday is a 300+ strong team with four global offices in San Francisco, Dublin, Singapore, Dubai.

We look forward to connecting with you. Once we review your resume, the next step will be a discovery call followed by detailed interviews. There ll be three rounds of interviews. 

The Wellness Shop is an eco-friendly wellness brand which provides range of products that are  organic and 100% natural. We provide products catering to cosmetics, wellness and healthcare  segment. The company launched in 2021 and within 4 months, we have launched 150+ premium  products and have started hitting 400+ daily orders. TWS is funded by logx ventures. We plan to  build this company into a multi-million dollar business and provide best quality organic products  all over the world! 

We are looking for a talented EMAIL MARKETING MANAGER to take the lead with our email  marketing strategies. Your main duties include running email marketing campaigns end-to-end,  managing email databases and creating newsletters. If you're interested in web technologies and  can generate innovative ideas to increase sales, we would like to meet you.  

Responsibilities: 

- Identify target audience and grow our email list 

- Design and implement direct email marketing campaigns 

- Proofread emails for clarity, grammar and spelling 

- Ensure mobile-friendly email templates 

- Write newsletters including all company updates 

- Upgrade our email templates using graphics, personalization and advanced features - Ensure prompt and accurate communication with clients via email to minimize unsubscribes - Create email databases for lead generation 

- Analyse campaign performance and suggest improvements 

- Report on sales revenue generated from email marketing efforts 

- Ensure emails follow industry policies and best practices 

Requirements: 

- 5+ years of proven work experience as an Email marketer 

- Hands on experience with HTML and content management systems 

- Proficiency in marketing automation technology 

- Knowledge of SEO/SEM and Google Analytics 

- Familiarity with analytical and database tools 

- Excellent written communication and copywriting skills 

- Strong project management skills 

- An ability to work under tight deadlines

Key Responsibilities

- Develop and execute Performance Marketing campaigns to help acquire and retain customers, as well as upsell its products or services

- Strong understanding of Data, Funnels, Performance Metrics

- Understand the needs, motivation, and behavior of users and define priorities of tests based on impact, confidence, and easiness

- Work with the engineering, design, and product team to implement tests quickly

- Track, measure and analyze performance & continuously optimize them

- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.

- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships

Company Overview: This startup is on a mission to provide every Indian access to Wealth management. Their platform allows individuals to invest in a variety of financial products such as Mutual Funds, AIFs, private shares, life insurance, health insurance and more. They provide Wealth Management services via a network of advisor partners who earn a livelihood from the platform while servicing clients with a tech- enabled 360- degree wealth management experience. The startup is funded by Falcon Edge & has raised a capital of USD 7 million. 

Role Overview
Summary of Role

We are looking for an extremely motivated individual to lead our entire Marketing, someone who can tie-in our Demand Generation, Social & Brand as well as Content play. A candidate who has experience in Performance + Social + Content Marketing would be an ideal leader for us.

Requirements:

• 7+ years of experience in driving Performance + Social + Content Marketing for a B2C startup
• Strong creative & soft skills combined with an affinity for data.
• Proven experience managing customer acquisition efforts in paid
channels with quantifiable results.
• Highly organised and autonomous, but also collaborative and able to
work cross-functionally.
• Ability to make decisions in a changing environment, anticipate future needs and drive results.
• High competency with FB/ Google Ads/Instagram/Affiliate Marketing. Responsibilities:
• Build KPI for weekly reporting to show impacts from the marketing department
• Oversee social media, content & performance marketing as an entirety
• Build marketing plans and budgets for the smooth operation of
marketing campaigns.
• Prepare social media marketing campaigns and strategize them such
that they align with the business objectives.
• Create and monitor an advertisement on various platform keeping the
business vision aligned.
• Monitor the team goals and their execution keenly.
• Ensure that the website, promotional material, marketing campaign
strategy are updated on a regular basis.
• Prepare monthly marketing budget.
• Create monthly reports for the marketing department.
• Identify opportunities to reach new market segments and expand
market share.

Also Nice to Have Skills and Background:
• Diploma/Degree in Marketing background.

We are looking for a talented EMAIL MARKETING MANAGER to own our email marketing channel. Your main duties include running email marketing campaigns end-to-end, managing email databases, and creating newsletters.

 

Here’s what you will do:
● Identify target audience and grow our email list
● Design and implement direct email marketing campaigns
● Proofread emails for clarity, grammar, and spelling
● Write newsletters including all company updates
● Upgrade our email templates using graphics, personalization, and advanced features
● Ensure prompt and accurate communication with clients email to minimize unsubscribes
● Create email databases for lead generation
● Analyze campaign performance and suggest improvements
● Report on sales revenue generated from email marketing efforts
● Ensure emails follow industry policies and best practices

Here’s what you should have:
● 4+ years of proven work experience as an Email marketer
● Hands-on experience with HTML and content management systems
● Proficiency in marketing automation technology
● Knowledge of SEO/SEM and Google Analytics
● Familiarity with analytical and database tools
● Excellent written communication and copywriting skills
● Strong project management skills

About the job

 

The Marketing Manager will be responsible for design and execution of marketing strategies, planning the product portfolio, allocating marketing activities, handling digital marketing and marketing communication, setting goals and ensuring the long-term viability of each location.

 

Responsibilities

 

• Strategic market research through different sources to analyze the current trends for having a strong media presence.

• Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing.

• Ideate and implement marketing plans through (digital and offline) campaigns and programs

• Monitor/track the monthly performance of brands against budgets and deliver the objectives

• Monitor/track digital footfall on all our platforms and explore means to improve the figures in quantity and quality.

• Manage all aspects of Digital marketing - SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc.

• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

• Identify areas where there are gaps and find opportunities to reach new market segments and expand market share

• Ensure quality and timely delivery/execution of various Marcom requirements like, EDM’s, case studies, video content, PDF’s, Use Cases etc

• You will be responsible for engaging with customers to ensure that we receive feedbacks and suggestions through testimonials, etc.

 

Requirements

• Experience using Microsoft Excel to manipulate and analyze data

• Experience building, executing and scaling cross-functional marketing programs

• SaaS sales Experience/ Exposure in product selling

• Experience using data and metrics to measure impact and determine improvements

• Experience presenting metrics and progress to goal with stakeholders

• 5+ years of marketing experience

• MBA with 7+ years of marketing experience

• Languages to be known- English and Hindi

• Demonstrated ability of strategic problem solving and creating/building solutions from scratch

• Seasoned in creating customer-facing experiences and programs

• Demonstrated analytical skills in quantitative and qualitative consumer research methodology

TransFunnel is hiring an experienced, strategic, and self-motivated individual to be part of one of the best Marketing Automation Consulting Team. For this, we are seeking someone who loves strategic marketing challenges and brings excellent problem solving and execution skills to the table.
We want the person to understand the business problem and can translate the same into marketing automation language. We also expect the professional to create best-in-class strategies, come up with breakthrough campaign ideas and implement emerging automation practices to solve the problem. Having innovative ideas on top of this will be an added advantage.
This individual will work closely to manage, create, and strategize campaigns with the best of the Marketing Automation tools like HubSpot, Marketo, Salesforce, Pardot, etc.
He/ She will collaborate with Account Managers, Delivery Team, Creative Teams and Customers to plan, execute, and measure effective inbound strategies to deliver astounding results

Responsibilities:
Work directly with the customer to understand their business requirements in terms of Sales & Marketing funnel fluency and translate the same for the internal marketing & delivery team to plan, build and execute marketing automation campaigns.
Understand the customer’s buyer persona, pain points, available resources, and marketing communication channels, to plan the holistic inbound strategy and deliver results.
Understand the gap between the current marketing process and required sales and marketing automation goals. Define the overall automation strategy and plan execution in phases.
Showcase excellent project management skills to ensure smoother and timely delivery to the customer.
Ideate and execute end-to-end inbound marketing campaigns and collaborate with all the involved stakeholders for smoother execution.
Create effective detailed content strategy and calendar, content promotion campaigns and measuring the effectiveness of the content in terms of the expected KPIs.
Manage overall marketing budgets and spend to ensure maximum ROI for the customers.
Create, manage, and present standard and custom analytics reports on MQL’s acquisition programs, nurture campaigns, sales conversion rates and media buys to track campaign ROI, attribution, and sales effectiveness, to customers and internal stakeholders
Requirements:
Proficiency in working on email marketing campaigns, marketing automation funnel, drip/nurturing campaigns, and Google Analytics.
Prior experience in working with HubSpot, Marketo, Pardot or any other globally recognized automation tool is strongly preferred.
Experience in inbound marketing and managing automation campaigns with large data sets.
Preliminary knowledge of relevant marketing areas including content writing, copywriting, social media, email campaigns, Google Analytics, Tag Manager, etc.
Excellent verbal and written communication skills.
Project management and collaboration skills.
Fundamental knowledge of HTML/CSS is a huge plus as it can help while working on email templates and landing pages.

Lead Gen Executive – Day/ Night Shift

 

Job Description

• Work closely with the sales team in identifying target markets, target accounts and services to be covered in the business development (lead generation) activity.
• Plan and oversee segment and account level research and map the account, identify potential clients, identify key needs.
• Oversee Contact database management – data sourcing, contact qualification, classification, communication and updates.
• Plan out lead generation campaigns with the head of field marketing, including email and calling campaign plan, lead qualification follow-up and nurturing.
• Oversee calling, lead qualification and handover to sales.

 

Tracking and Reporting

• Report weekly activity and log all lead related data.
• Pipeline reporting and tracking from lead to pursuit to closure.

 

KRAs-            

• Development and execution of quarterly and yearly lead generation plan.
• Performance indicators will include-
• Quality of leads generated
• Progression of leads into opportunities
• Number of deal closures and new client acquisition
• Value of business generated
• Overall team management, training, and performance management

 

Requirements:-

 

• Experience: 1- 3 years
• Ability to work in a goal oriented environment under pressure.
• Strong interpersonal, written and communication skills a must.
• Experience working with multiple products and services.
• Confident and polished phone prospecting skills required.
• Outstanding skill in the use of Word, Excel, and various email programs.

What is Hevo Data?

Ever wondered what Swiggy, Curefit, Lendingkart, and hundreds of other data-driven companies have in common? They all use Hevo Data’s fully managed Automated Pipelines to consolidate their data from multiple sources like Databases, Marketing Applications, Cloud Storage, SDKs, and Streaming Services, etc. 

Our mission is simple yet bold: Build a best in class technology product from India for the world!

We are a San Francisco/ Bangalore company with customers spread across 27+ countries in domains such as e-commerce, financial technology, and healthcare. 

Strongly backed by investors like Sequoia Capital, Chiratae, and Qualgro we have successfully raised $12M to date and are looking forward to our next phase of hyper-growth! 

Please visit our  website  to know more about us

 

What problem is Hevo Data trying to solve?

Organizations want to leverage their data to make smarter business decisions. However, they struggle a lot to integrate data residing within multiple silos. 

As a prerequisite to generating business insights, data needs to be prepared for analysis. This requires businesses to invest additional engineering bandwidth to build and maintain systems to fetch, clean & transform this data. Hevo Data makes this process easier for businesses by cutting down the amount of time spent in extracting and preparing data from a few weeks to a few minutes through a No-Code Platform.

 

To know more about our Product, please visit  Our Product

 

What will be your role as Sales Rockstar at Hevo?

Hevo is hiring for a passionate sales development representative with an eagle-eye view who can identify the right prospects in need of our solution to make their life easy. You should be on top of the qualified leads and engage with prospects. Introduce and position Hevo as a one-stop solution for all their data integration and pipeline needs.

1. Identify, qualify, and develop new business opportunities to achieve our sales objectives.
2. Perform market research and analysis to identify and develop potential customers.
3. Generate high potential leads through discovery calls, LinkedIn, and email campaigns and grow a pipeline to meet the requirements of the sales targets.
4. Conduct product presentations, discovery calls, and nurture them for graduation.
5. Collaborate with the Marketing team, Account Executives, Global Operations, and Solution Engineers to develop strategic sales initiatives.
6. Prepare sales forecasts reports and track key account metrics. 

 

What are we looking for?

1. 2+ years of experience in generating outbound leads to North America, EMEM, ANZ region.
2. Excellent interpersonal and communication skills.  
3. Self-driven and resilient to unprecedented challenges. 
4. Prior experience in SaaS / IT Product/ IT Services experience. 

 

Why join us? 

1. You aspire to be the best in everything that you do.
2. You are thrilled about committing to an audacious goal and delivering it
3. You have a curiosity for the data and analytics space.  
4. You want to be part of a rocketship, learning with the best talent and growing in your career
5. You want to make a difference and provide best-in-class technology product to the world

 

What will we offer?

1. Competitive salary
2. Performance-based bonus
3. Company-paid medical insurance for you and your family
4. Flexible vacation policy 
5. Work from home policy

To know more about the fun times we have please visit  Life at Hevo  

This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.  

Responsibilities:

• Manage the global demand generation engine  
• Work towards increasing the number of sales qualified leads generated  
• Engage partners in areas such as lead generation, joint marketing efforts and events
• Coordinate Subex Secure’s presence in events
• Secure endorsements from analysts and media  
• Manage the digital marketing team
• Prepare content where needed for campaigns, social media, search engine optimization and marketing
• Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
• Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts

Requirements (please read these carefully before applying)

• Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
• Have carried revenue targets or have at least played a key role in attaining these targets  
• Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
• Prior experience in managing teams and revenue targets is an essential requirement
• You should have over 6 years of experience with B2B marketing
• Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
• Top notch project management skills
• Excellent content writing and presentation skills

 

The outcomes (KPI) associated with this role would be:

• Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
• Quality and volume of engagements on social media and improvement in regional web traffic
• Your contribution towards improving our brand presence globally  
• Measured improvement in pipeline velocity
• Attainment of pipeline targets
• Timely execution of monthly and quarterly marketing plans

Hi, I have been running codebrahma.com for the past 8 years with decent success. Almost all our client acquisition was inbound via word of mouth and SEO. We moved from wordpress to Gatsby last year, and this impacted our SEO. Now, we are looking for help with our SEO, Content Process, Social and outbound (email?) marketing. I have a decent idea in the above techniques, but I am not a master. We are looking for someone who is an expert in the above 4 and has prior success, and generate good interest and traffic for our business in clean practices.

Please dont apply if you dont have prior success with marketing. Since I am not an expert myself I cant guide freshers. Please apply only if you have prior success & have ideas of how to drive interest for codebrahma.

You will be working with me (codeanand.com) , and this is a high growth role

 

Desired Candidate Profile

What you need to have:

• Create and manage nurture streams across email, digital, and direct mail that will progress the leads through various sales stages of the buyer's life cycle from awareness to selection
• Run campaigns for lead management, lead nurturing, lead scoring, and lead routing
• Look at holistic data on leads and customers to evaluate successful strategies and areas for improvement/growth.
• Iterate and optimize campaigns to drive the best possible results
• Work with the Product Marketing team to create and develop content-rich nurturing programs using consumer insights data and marketing automation tools 
• Partner with marketing to improve strategy and execution of demand generation efforts
• Collaborate with sales operations on improving and troubleshooting issues with the lead management process
• Develop and maintain nurture reporting methodology, reports and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance

• 5-6 years in Marketing or Sales Operations role
• At least 3+ years of experience managing email campaigns and program implementation
• Strong experience using marketing automation tools is essential
• Deep understanding of lead-to-revenue demand funnels, their characteristics and what causes Leads to move across stages
• Experience in B2B software / SaaS space will be a big advantage
• MBA from a reputed college, preferably in Sales and/or Marketing. 
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and relevance
• Strength in collaborating with cross-functional teams, including Product Marketing, Sales and Marketing
• Self-directed, organized team player who is capable of hands-on- execution as well as long term business planning
• Implement email marketing strategies to cultivate leads into new customers (and demonstrate with data).
• Set up and document lead nurturing processes
• Plan and implement trigger-based nurturing programs that target all stages of prospect development

Key Responsibilities:

 

• Owning the entire marketing framework, including developing nurture campaigns, email sequences, transactional emails, SMS Campaign On-Page marketing (such as banners, Pop-ups, and offer campaigns)
• Excellent in writing email SMS and on-page campaign copies.
• Good understanding of HTML for (Email campaign building)
• Working understanding of Marketing automation, customer communication journey. 
• Worked on Landing page creation (drag and drop builder forms)
• Identifying campaign trends/insights and analyzing results to help make informed decisions and program enhancements overtime
• Prioritizing tasks and managing multiple stakeholders and strands of work with a willingness to take on additional projects as needed.

 

Required Skills:

• Bachelor’s degree/MBA with equivalent experience of 2-4 years in Digital Marketing domain.
• Edu-tech and E-Commerce experience will be preferred.
• Experienced in campaign creation, journey building, lead nurturing, landing page optimiser.
• Familiar with Hubspot, Webengage, Clevertap, moengage is a plus.
• Extensive understanding of the digital marketing industry, best practices, user behaviour, and buyer’s psychology.
• Understanding
• Understanding of Marketing Tools such as Email, SMS, Push etc.
• A dynamic candidate who can adopt new techniques quickly.
• Strong understanding of social media marketing techniques.
• Ability to analyze metric data and convey recommendations appropriately to supervisors.
• Self-motivated, detail oriented and able to prioritize daily work efficiently.
• Effective Analytical skills.

• Traits

• A “No” Excites You to do more
• Highly Social
• Likes making relationships
• Likes meeting new people online
• Genuinely empathetic
• Excellent English writing and grammar skills 
• Excellent Email writing skills 
• “Get it done” attitude

• Responsibilities

• Strategy and tactics for Outreach and  to increase pipeline by engaging buyers more thoughtfully.
• Defining Email Strategy.
• Cold Email writing and Personalization
• Lead Generation & Business Development 
• Influencer Outreach
• Be Regularly Active in relevant communities and forums
• Link building with blogs, sites, makers, influencers etc
• Be on top of industry news and trends
• Maintain Relationships on an ongoing basis
• Be Active on social platforms
• Basic product Copywriting and design per need
• Build partnerships within the community and other ecosystem players
• Ready to “Jugaad” your way to get success for the company
  
  

• Mandatory Requirements

• Excellent communication skills
• Excellent English writing and grammar skills 
• Excellent creative writing skills (email)

• MBA Marketing -Freshers From Tier 1 & Tier 2 Institutes 

 

Job Summary
Responsibilities and Duties
Key Responsibilities:
o Manage social media platforms such as Facebook, Instagram, YouTube & Twitter
o Ideate and develop creative content strategies for each social media platform
o Supporting the Marketing team with content in the form of visual assets
o Creating images, memes, animated videos with graphic overlays for all clients. Creating Landing pages. Shooting videos, photos, editing and posting on SM.
o Evaluating the competitive landscape and suggesting new ideas for visual content
o Assisting with honing brand identity on the blog and social media
o Prepare monthly social media calendars
o Design, create and manage promotions and Social ad campaigns.
o Posting and engaging with the audience
o Proficiency in the use of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat, Dreamweaver, and Flash)
o Compile report to show results (ROI) and identify KPIs to be monitored and work closely with the marketing manager to set awareness goals and plan ways to achieve them. We offer the flexibility to work from home.

Additional Skills not mandatory
SEO, Website Optimization

We are hiring for an Inside Sales Executive.

 

Company Name - Ginesys

Url -  www.ginesys.in

Role - Inside Sales 

 

About Company –

Ginesys is one of the leading retail software companies in India and is the most preferred solution for fashion and lifestyle brands and supermarkets. We have offices in 5 metros (Gurugram, Kolkata, Mumbai, Bengaluru, and Hyderabad) and a team strength of 150+. Our customers are typically SMB retailers and lifestyle brands and currently, our user base is 20,000+. We recently raised PE funding and are looking to expand our team strength in all the core areas to ensure we are delivering cutting edge solutions to this market in the best possible way. Ginesys is a great Launchpad for anyone looking for a career in SaaS, Enterprise, ERP, and Retail Solutions.  

 

Responsibilities, Duties and Required Skills

• Research new prospects and generate interest through emailers and cold calling
• Follow up with prospects for feedback on the sales process
• Team up with channel partners to build a pipeline of exciting deals
• Update CRM software on existing prospects and customers contacts
• Route qualified opportunities to the appropriate sales executives for further action  

Duties

•  To assist the marketing team in achieving overall activities through active planning and participation in trade shows and meets.

 

Required Skills

• Must maintain and exhibit the highest standards of ethical conduct
• Proven ability to generate a pipeline for the sales team in B2B sales
• Have worked in Software / IT companies
• Excellent creative thinking skills with an emphasis on developing innovative solutions to complex problems that may not have one clear answer.
• High attention to detail and excellent organizational skills, adhering to deadlines while ensuring accuracy

 

If Interested, please share your updated CV  and also your availability for face to face interview. For any query, you can reach me on the below-mentioned number

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Learnyst helps educators build their branded elearning school & sell courses. Its like shopify for education