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Major Roles and Responsibilities: Develop strategies and tactics to get the word out about our company and drive qualified traffic to our website and generate leads Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, email writing and marketing, event management, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Create marketing collaterals including posters, brochures, case studies, PPT Measure and report on the performance of marketing campaigns, gain insight and assess against goals Social Media management, marketing and optimization expertise Job Requirements: Strong knowledge of how Search Engine works and understanding of SEO Hands on experience in creating and curating content for website, blogs and marketing collateral development Strong research and reporting skills coupled with an eye for detail Demonstrable experience in marketing together with the potential and attitude required to learn comfortable working with numbers, making sense of metrics and processing figures with spreadsheets Up-to-date with the latest trends and best practices in online marketing and measurement An MBA or Masters in Marketing from a premier institutes Experience required- 3 to 4 years
