About the role The ideal Digital Marketing Manager at Bonanza is an entrepreneurial and creative out-of-the-box thinking digital native with a get-things-done attitude, who wants to thrive in a fast-paced international environment. What separates you from other marketers is your relentless drive for running new tests and experiments on a regular basis. You love data, but even more, you actually love implementing changes based on findings from that data. You’ll have an important role to play in scaling up Bonanza’s marketing efforts across all paid channels. You will be reporting to the VP of Corporate Communications. Objectives and Responsibilities Management: This is a leadership role and the company will depend on you to lead the digital marketing efforts from the front. You will play a leading role in the management of digital projects inclusive of online strategy, online promotions, campaigns, and activities across the business’s online platforms. You will also be partly or wholly responsible for a team of marketing coordinators and digital marketing executives. Execution: You will execute your digital plan for the organization and you will be wholly responsible for the digital consumer funnel, and run specific campaigns and automations to address users at every stage of the funnel - first point of contact, lead, conversion, retention, cross-sell. You will do this with the help of targeted performance and brand campaigns across search, display, social, email, video and other experimental ad formats. Collaboration: This is a collaborative role and you will collaborate with the IT, product, and operations departments in an effort to optimize programs, campaigns, and landing pages, based on performance and ROI. You will build in-house marketing automation and ensure that leads are converted into consumers in close partnership with the sales department. You will work in tandem with external agencies for creatives, content and more across various channels. Strategy: You will build scalable multi-touch programs and campaigns that employ search, display, SEO, digital radio, email, and content. You will be responsible for the short term and long term paid marketing goals of the company. You will build and plan the social media presence across all products. Analytics: You must measure and report the performance of all digital marketing campaigns, identify trends and insights and optimise based on those insights. Evaluate the end-to-end customer experience across multiple consumer touchpoints. Innovation: You have to keep up to date with all major marketing tools, evaluate emerging technologies and implement the right tools within the organisation periodically. Required Qualifications Education: Master’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in work experience is acceptable. Experience: A suitable candidate will have had a minimum of 7 year’s working experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix. Experience in the finance and fintech space is preferred. Analytical & Technical Skills: The candidate must have exceptional analytical skills and demonstrate fluency in the understanding of various performance metrics. Must have experience working with Google Analytics, Hubspot, SEMRush or similar tools. Communication Skills: A candidate for this position must be a strong verbal and written communicator along with being highly collaborative. The candidate must be able to communicate complex information clearly and unambiguously for other teams to understand. Adaptability and Creativity: The position requires that the candidate is highly adaptable and has the ability to learn quickly and come up with prompt solutions for marketing campaigns and programs. Interpersonal Skills: The candidate must be highly disciplined, prioritize tasks and meet tight deadlines when working on multiple projects. The candidate must be obsessed with getting the details right, customer satisfaction and the company’s goals. People Skills: As an added bonus, a candidate for the position will have the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers. We are looking for someone who takes their work seriously and someone who can pave their own way within the existing company culture.
MANAGE SOCIAL MEDIA PLATFORMS Facebook, LinkedIn, Instagram, Twitter, YouTube Identifying new trends and evaluate the brand to be on forefront of industry. To gather the visitor’s data and analyse efficacy for improvement in social media campaign Create paid marketing campaigns on social to help us reach more customers and interested people in improving their social media strategy.Increase the followership by engaging the influencers. Manage, optimize and run PPC campaigns, Social Media Ads (Facebook, LinkedIn, Instagram, Twitter,) INNOVATIVE IDEAS Brand Development and identification of Target audience. Develop innovative content to enlighten the audiences/viewers . Creates content that promotes audience interaction, increases audience presence on company's site, and encourages candidate participation. Proposes new ideas and concepts for social media content. Experiment with new growth strategies and ideas. New ways to develop Social Media presence for business and professional objectives. TEAM MANAGEMENT Assisting the Team with regular training and development related to Social media domain. Measure, Analyse and align the performance of the team members as per the standards. Impart knowledge and latest trends related to Social media and other Digital Marketing aspects
Will need to strategize for clients on their business requirements.Will need to liaise with designers & developers to requirements to meet targetsWill need to take campaigns live on various ad networksWill need to provide necessary reports and need to attend training sessions.
Responsibilities : · Assist in the formulation of strategies to build a lasting digital connection with consumers · Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.) · Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness · Be actively involved in SEO efforts (keyword, image optimization, etc.) · Prepare online newsletters and promotional emails and organize their distribution through various channels · Provide creative ideas for content marketing and update website · Collaborate with designers to improve user experience · Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.) · Acquire insight in online marketing trends and keep strategies up-to-date · Maintain partnerships with media agencies and vendors Competencies & Skills Required : · Proven experience as Digital Marketing Executive or similar role · Excellent understanding of digital marketing concepts and best practices · Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM · Working knowledge of ad serving tools (e.g., DART, Atlas) · Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, WebTrends, etc.) · Skills and experience in creative content writing · Analytical mindset and critical thinking · Excellent communication and interpersonal skills
Role The role of a Content Developer will be to assist the marketing team by developing, editing, and maintaining awesome content. You should be able to provide ideas, work independently, or with teams to achieve the organization’s needs of growth through consistent content push. The primary role and responsibilities of a Sales Executive include: Responsibilities Develop, edit and maintain interesting and awesome content Lead the content development activities independently Develop periodic blogs, newsletters, LinkedIn posts, case studies besides adhoc requirements Coordinate with various teams to collect the right information and translate it into a required piece Maintain the content release schedules Learn tools to manage content Assist in marketing & PR activities Maintain knowledge of all product and service offerings of the company Share, execute and collaborate on new ideas Qualifications Must have basic knowhow of technologies Having experience in writing technology related content gives you a brownie point Excellent written and verbal communication Must be creative Must be able to work in a fast-paced environment Must be able to deliver quality content in the first attempt Must be comfortable wearing multiple hats Content development, editing, or both together Must be able to develop good relationships Must have excellent interpersonal skills Must be detail-oriented and an active listener Ability to work under pressure with excellent time management Must be a quick learner Must know how to manage different priorities Should be ambitious and goal-oriented
AMAZON PPC AnalystWe are looking for autonomous and motivated marketing professional with exceptional organizationskills to help us scale our paid advertising efforts on Amazon.Job Responsibilities● Should be skilled at managing businesses on Amazon, including listing, planning and creatingpaid search campaigns and overall management of seller central and AMS accounts.● Research and analyze competitors, marketing approach, ranking, keywords etc.Perform keywordresearch (discovery and expansion) in coordination with client business objectives to optimizeexisting content and uncover new opportunities.● Understand the client's goals. Maintain and build relationships with key client staff to maintainoptimal retention rate and client satisfaction.● Manage bids throughout the entire campaign for clients, monitor and update daily budgets● Product optimization including organic search terms paid search terms and other promotionalcampaigns (i.e. coupons)● Ability to conduct keyword research and selection for PPC campaigns to maximize budget● Monitor and manage inventory levels in all applicable Amazon marketplaces. Help with inventoryforecasting for large product catalogue● Optimize product detail pages including titles, bullets, descriptions, images, and rich (A+) contentfor higher conversion and better search rank.● Daily monitoring and analysis of all advertising campaigns. Analyzing revenue, campaignperformance, ACoS, daily ad spend, etc● Manage campaign expenses, stay on budget, and estimate monthly costs● Monitoring and reporting performance of new and existing products.● Keep track of all details on project status and next steps. Be able to report that information whenrequested.● Monitor Amazon account health and metrics; proactively alert team for issues and resolve asappropriate.● Contact Amazon support whenever issues arise along and consistently following up with them.● Analyze data within Amazon, present findings and recommendations for areas of growth in termsof product catalogue and strategy.● Analyze current sales data, conversion rates and optimize product progressions● Constant Learning of what is working on Amazon, Keeping up with the new trends, thecompetitive landscape, and new featuresQUALIFICATIONS:● 2 years of experience with marketplaces is a MUST!● Skilled at PPC optimization techniques● Direct, hands-on experience in managing large scale, complex paid search and shopping feedcampaigns.● Strong math and analytical skills● Extremely proficient in Microsoft Excel● Experience in data analysis, performance trends etc.● Excellent verbal, written and communication skills.● You must be extremely organized and be able to handle multiple tasks at once.
Company Overview A well-funded women-centric healthtech start-up backed by India’s top VC - Fireside Ventures. Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company. Work Description: Achieve company sales targets using paid marketing channels Google : Search, YouTube, Adwords, GDN, Affiliate Social : Facebook, Instagram Marketplace : Amazon, Flipkart, healthcare and women platforms Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS Lead video content marketing using creatives, audiences, A/B tests Build cross-platform FUNNELS to implement retargeting strategies Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website Sharp focus on hyper-growth yet achieve profitable unit economics Accountable for digital marketing from strategy to execution Candidature requirements: 7+ years of digital marketing experience in performance marketing with digital first brand Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates Video-content-led online marketing added plus Deep expertise in performance marketing especially using remarketing strategies Strong analytical mindset with data driven decision making Highly digital tools savvy to drive performance Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment Why & Who should consider : Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives. Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession. This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.
1 to 3 years of experience in digital marketing - Highly conversant with Google Analytics and other similar tools - Basic programming ability(preferably R or Python)
Looking to hire a growth hacker who has good hands on experience of conceptualizing , designing & launching high growth strategies preferably in a start up company.
Experienced Digital Marketing executive: (Experience 3 – 5 years) Develop and manage digital marketing campaigns – Inorganic campaigning on Facebook, Instagram, LinkedIn and other relevant platforms Manage organization’s vendors Take ownership of brand collateral completion from all vendors and team members Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Quora, etc. Fix any error in online content and arrange webinars and webcasts Identify new digital marketing trends and ensure that the brand is in front of the industry developments. Provide creative ideas for content marketing and update website Edit and post content, videos, podcasts, and audio content on online sites. Promote company’s product and services in the digital space. Execute social media efforts to improve KPIs, likes, shares, tweets, etc. Creating and executing SMS, WhatsApp, and email-based marketing campaigns. Key Requirements: Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C and B2B social media, Google AdWords and email campaigns and SEO/SEM Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Analytical mindset and critical thinking Excellent communication and interpersonal skills
We are looking for a motivated SEO/ Google Ads/ Facebook Ads Executive to come join our agile team of professionals. Working at the heart of the creative team, you will develop concepts for top brands operating across many industries. A love for both traditional and digital will help, as you will be working across multiple channels. Expertise on SEO, PPC, Web analytics, Google Analytics, Google AdWords, Facebook marketing and YouTube marketing. Executing unique ideas for digital marketing campaigns. Designing for various projects and mediums like social media campaigns, website wireframes, mockups and the occasional doodling. Working on Email Marketing, mobile Marketing, Content Marketing, Pay Per Click (PPC), Conversion Optimization. Job Type: Full-time