About us: SleepyCat was started to make it easier for consumers to shop for a mattress which is otherwise a very painful process. There was a big gap in the market between manufacturing a mattress and eventually delivering it to a consumer. Introducing India’s first mattress-in-a-box! A disruptive model to the current mattress industry. We make shopping for a mattress easy and fun. We have one purr-fect mattress. We eliminate the confusion factor, making it a very simple process for buyers. Packed with all the fancy features, you can order it online with 4 simple clicks. Just choose the size you like and we deliver it to you anywhere in India within 7 days in a box! No more bulky deliveries! Our mattresses are priced at a fraction of the cost compared to the industry, as we control the entire process from production to Delivery, thereby eliminating any middlemen which increases cost. We also offer a 30-night risk free trial period so you have no issue in purchasing a mattress online! www.sleeepycat.in We are looking for a VP - Marketing who is going to be part of core team and is equally passionate to build large scale consumer tech company. Our culture is defined by hustle and hunger and that's what we measure ourselves on. So, if you are self aware and driven to create an large scale business do reach out to us. The VP of Marketing, is a highly collaborative, business-savvy professional who has solid experience in building marketing programs with sales and measuring business impact in a digital world. You will be responsible for developing and executing a clearly defined strategy in a manner that drives revenue growth across all the digital channels (Facebook, Instagram, Google, Amazon etc). The successful candidate will will report directly to the Fonder and CEO of the company. As the VP of Marketing, you will focus on directly creating marketing programs that are ROI driven, measurable, high impact and viral in nature for a hyper growth company. We are looking to team up with someone who is passionate, high-energy person, a go-getter and obsessive about data and metrics. About you: 1. 5 to 7years of progressive experience working in a marketing leadership role with experience in Digital (SEO, SEM, Social Media, Email Marketing, Affiliate, Alliances, Display Ads, Video Advertising, Retargeting, Mobile Marketing) and Offline (ATL, BTL, partnerships, PR and community management) marketing activities. 2. Prior experience in E-Commerce and/or consumer Internet is highly preferred but not required 3. Demonstrable success in creating, executing and measuring marketing plans and campaigns across channels with a track record of successfully achieving KPIs in the technology driven environment 4. Create, own, and implement overall marketing strategies, providing leadership and direction to team members 5. Understanding the company’s unique market position, its advantages and challenges for marketing channels. 6. Develop, iterate and launch marketing programs, rolling out to multiple new markets and geographies 7. Manage and lead the Marketing team, PRefforts, Demand Generation, Platform Marketing, Product Marketing,Program Management and Brand Management. Plan and execute integrated marketing campaigns that builds the company’s pipeline and also mature existing opportunities 8. Develop strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, Social, affiliate, alliances and more to build lead database and increase qualified opportunity creation. 9. Manage, track, report and present programs budgets by channel -campaign costs, performance, and ROI through the demand generation lifecycle. 10. Provide marketing expertise to the Company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics 11. The ability to articulate platform and brand vision to the community at large and also to internal teams 12. The candidate should bean enthusiastic, experienced, metrics oriented marketer who enjoys challenges and pushing his/her limits 13. Ability to collaborate across departments 14. Result oriented and ready to take ownership Compensation will be commensurate with experience and out of box thinking. Stock options of the fast growing very well invested consumer tech start up.
Hiring Digital Marketing Specialists with 2 - 5 years digital marketing agency experience in Mumbai Role & Responsibilities: Be part of Arfeen Khan’s team Responsible for Managing campaigns , Analysing Data across Performance Marketing Complete Account Management responsibility on brands being managed Should have very good understanding of Google Ad words Should have good understanding and hands-on experience of how to Set-up Google Adwords Google Analytics Should have understanding of all transaction and traffic tracking required including GTM Implementation ( Google Tag Manager ) Should be good with Excel and Powerpoint skills Analyze Web metrics like traffic, quality, leads ,conversion funnel, attribution and develop strategies to improve key metrics Analyze User Behaviour and UX on client web platforms and make suggestions on Web & App design and messaging making it a better experience for all visitors and improve ROI Prepare and present performance reporting and analysis to clients Should have a good understanding of Google Analytics, Facebook Reporting Experience & Skills : 2 - 5 years work experience and strong track record in Google Adwords / FB & Instagram Ads /Amazon Ads / Google Analytics Should minimally be a graduate/ post graduate . Digital agency experience will be preferred Good understanding of managing PPC & Display campaigns on Facebook , Google Good understanding of Google Analytics is crucial - Setting up GA, Goals , Events Strong Microsoft Excel skills and experience Strong analytical and numerical skills, logical thinker and high attention to detail Basic Knowledge of SEO is key - On-Page/Off-Page optimization. Experience on advertising platforms like Google, Facebook, Twitter, Linkedin crucial Excellent project management and execution skills Strong communication skills in English and proactive, positive/can do attitude Google Adwords Certifications in Search, Display, Mobile, Analytics are important Candidates should be passionate about the internet and eCommerce Compensation depends on candidate & experience. Our compensation is benchmarked to industry standards
* Researching organizations online to identify new leads and potential new markets * Prospect for potential new clients and turn this into increased business * Cold call as appropriate to ensure a robust pipeline of opportunities * Meet potential clients by growing, maintaining, and leveraging your network * Identify potential clients, and the decision makers within the client organization * Research and build relationships with new clients * Plan approaches and pitches * Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives * Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. Qualifications: • Any Graduate with excellent communication, presentation and client management skills • Strong and persuasive communicators, able to simplify research and strategic thinking • Effective analytical and organizational abilities • Keeping up-to-date with cultural/social trends and customers’ views and attitudes. Knowledge of the industry and its current events will be an added advantage
Scope of Work : - Develop and manage digital marketing campaigns - Work with omni channel marketing automation platforms to integrate Retargeting, Web push, SMS, Email - Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app. - Track and analyse website traffic flow and provide regular internal reports - Attain key performance indicators (website bounce rate, conversion rates) - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments - Owner of RoI driven digital marketing i.e: user acquisition, re-marketing & re-engagement. - Scale and optimise the existing systems (Search Engine Marketing, Display Marketing, Affiliates). - Understanding business targets and co-coordinating with relevant teams to achieve it. - Coordinating with the technology team to adapt to the new realm of performance-based marketing. - Experiment and find new channels/methods for user acquisition, re-marketing & re-engagement. Desired Profiles : - Experience in Adwords/Editor/Facebook Manager/Google Analytics. - Extreme ownership & Analytical mindset. - Ability to quickly execute campaigns. * Only IIT passed out can apply
Do you have “marketeer brain”? Do you discuss the success and failures of popular brands and the reasons for them? Such as, What makes Oreo the world’s most loved Chocolate Cookie? When you think of luxury automobiles, why do names like BMW and Mercedes pop-up in our minds? Why are Urban Indians who want to use premium phones, gravitating to the OnePlus brand? What makes people go ga-ga over the heavily priced Netflix subscription? If questions like these intrigue you and make you dig deeper, you are a student of marketing. But, once you uncover their secrets and think of even better ideas to further their successes, or think about strategies their competition should implement, you, our dear friend, are a rare species with “marketeer brain” and are someone we want to work with. We are a bunch of creative people looking to work with others more creative than us. We don’t care if you know (or don’t know) the basics of SEO, SEM or any other marketing principles somebody can learn from a book. We want to know if you can tell a story that enthralls others and makes strangers believe in you; if you can think of or have tried your hand at (not few, but) many creative ways to promote your friend’s business or your college fest. Your “marketeer brain” is what matters to us. Digital marketing isn’t just fiddling with keywords or spending money on clicks. WhatsApp didn’t spend money on its way to over $16B acquisition, neither did Instagram or Twitter. Yet they are wildly successful because things much deeper, 1) kickass products (that appeal to consumers) and 2) razor-sharp marketing campaigns. We are on a similar quest and if this resonates with you, you ought to give yourself the best chance to explore it live in action. Apply now and tell us your story about an experience or two where you played a key role in spreading the word about something and promoting it to the audience that mattered. Let your marketeer brain do the talking.
Selected intern's day-to-day responsibilities include: 1. Answer questions on Quora 2. Blogging / guest posts 3. Work on Google Adwords - remarketing management 4. Handle Facebook group posting 5. Reply to queries on Facebook page/group and Twitter 6. Post on related forums about offers 7. Facebook campaign management
Responsibilities • Lead generation - Generating qualified leads across mid and large enterprise segments by leveraging online and offline channels • Email marketing - Manage email communication and drive the communication flowchart to achieve campaign objectives • Database management - Identifying key prospects across our target audience and manage data churn • Social media campaigns - Create organic and sponsored social campaigns for promoting webinars, whitepapers, case studies and blogs • Google Search and Display - Drive PPC and SEM campaigns for LitmusWorld solutions • Account based marketing - Ensure audience engagement across key account segments with relevant content for existing leads through a designed process to generate more revenue. Knowledge, Skills & Competencies • Solid understanding of SEO, SEM, Google Analytics, and Account Based Marketing tools • Understanding of the Enterprise SaaS domain or minimum 2 years experience in B2B lead generation • Ability to learn and articulate solution selling value points • Strong presentation and communication • Ability to continuously prioritize and stay nimble in a fast-paced and dynamic work environment • Proficient with Excel to manage large volume of data • Strong territory management skills with understanding of business systems and requirement analysis • Must be a self-starter, highly motivated, think through problems to come up with innovative solution
Develop and manage digital marketing campaigns Manage organization’s website Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, etc Track the website traffic flow and provide internal reports regularly. Attend networking events and product launches. Identify new digital marketing trends and ensure that the brand is in front of industry developments. Work on SEO of the website pages. Edit and post content, videos, podcasts, and audio content on online sites. Promote the company’s product and services in the digital space. Execute social media efforts to improve KPIs, likes, shares, tweets, etc. Creating and executing SMS, and email-based marketing campaigns.