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As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

Profile: Software Developer

Experience: 5 +Years

Location - Ahmedabad

Key skills: .NET Core, Angular, MVC & MYSQL

KEY RESPONSIBILITIES

• Design, build, and maintain high-performance, reusable, and reliable code.
• Can work solely or as a team player for existing and upcoming projects.
• Ability to work independently and within a team
• Understanding of the Software Development Life cycle.
• Good understanding of object-oriented design principles
• 
  

SKILLS AND EXPERIENCE

• At least 5 yrs. of experience in Web application
• At least 5 yrs. of experience in MS SQL Server
• Expert in Angular, Web APIs
• Knowledge of object-oriented programming, SOLID principles, and design patterns
• Excellent problem-solving skills
• Must communicate in English effectively
• Analyze the existing codebase
• Design and implement solutions
• Collaborate with other developers to refactor and improve the efficiency of the code.
• Ensure that the software adheres to best practices in coding and architecture.
• Guide and mentor junior developers in performance optimization techniques.
• Should have understanding and experience of software development best practices/clean coding practices/clean coding practices
• Attention to detail and commitment to high-quality/error-free deliverables
• Conduct code reviews and provide feedback to ensure code quality and performance.
• Time Flexibility
• Stay up to date with the latest trends and technologies in software development and performance optimization.
• Familiar with Jira and Bitbucket
• Familiarity with cloud-native Dev Ops automation & building CI/CD pipelines

Strong knowledge in Laravel.

● Should be having excellent development expertise in programming PHP, AJAX, OOPS Concept, Architecture, MySql, Normalization, JavaScript/Jquery and MVC architecture with a commitment to performance and efficiency.

● Workwith frontend technologies including Vue.js/ Nuxt js (basic knowledge) or React.

● Thorough knowledge of languages Java script, HTML5, CSS3, Object Oriented programming and design patterns.

Responsibilities

• Writing clean, high-quality, high-performance, maintainable code
• Develop and support software including applications, database integration, interfaces, and new functionality enhancements
• Responsible for the product development and maintenance
• Analyze and resolve performance bottlenecks

Requirements

• 3+ Years of experience in Web Application Development
• Should excel in working with large-scale applications and frameworks
• Expert in Programming using Angular 8/10/11, Web API
• Should have knowledge in Relational and Non-Relational databases (NO SQL).
• Strong knowledge of SDLC methodologies – Agile/Scrum
• Very good development skills in front end technologies/javascript.
• Good understanding of Object-Oriented Programming, Design Concepts & Unit Testing
• Good understanding of Web Security Concepts

1. Skills Required for the role

Job Description:

1.Be a hands on problem solver with consultative approach, who can apply Machine Learning & Deep Learning algorithms to solve business challenges

a. Use the knowledge of wide variety of AI/ML techniques and algorithms to find what combinations of these techniques can best solve the problem

b. Improve Model accuracy to deliver greater business impact

c.Estimate business impact due to deployment of model

2.Work with the domain/customer teams to understand business context , data dictionaries and apply relevant Deep Learning solution for the given business challenge

3.Working with tools and scripts for sufficiently pre-processing the data & feature engineering for model development – Python / R / SQL / Cloud data pipelines

4.Design , develop & deploy Deep learning models using Tensorflow / Pytorch 

5.Experience in using Deep learning models with text, speech, image and video data

a.Design & Develop NLP models for Text Classification, Custom Entity Recognition, Relationship extraction, Text Summarization, Topic Modeling, Reasoning over Knowledge Graphs, Semantic Search using NLP tools like Spacy and opensource Tensorflow, Pytorch, etc

b.Design and develop Image recognition & video analysis models using Deep learning algorithms and open source tools like OpenCV

c.Knowledge of State of the art Deep learning algorithms

6.Optimize and tune Deep Learnings model for best possible accuracy

7.Use visualization tools/modules to be able to explore and analyze outcomes & for Model validation eg: using Power BI / Tableau

8.Work with application teams, in deploying models on cloud as a service or on-prem

a.Deployment of models in Test / Control framework for tracking

b.Build CI/CD pipelines for ML model deployment

9.Integrating AI&ML models with other applications using REST APIs and other connector technologies

10.Constantly upskill and update with the latest techniques and best practices. Write white papers and create demonstrable assets to summarize the AIML work and its impact.

· Technology/Subject Matter Expertise

• Sufficient expertise in machine learning, mathematical and statistical sciences
• Use of versioning & Collaborative tools like Git / Github
• Good understanding of landscape of AI solutions – cloud, GPU based compute, data security and privacy, API gateways, microservices based architecture, big data ingestion, storage and processing, CUDA Programming
• Develop prototype level ideas into a solution that can scale to industrial grade strength
• Ability to quantify & estimate the impact of ML models.

· Softskills Profile

• Curiosity to think in fresh and unique ways with the intent of breaking new ground.
• Must have the ability to share, explain and “sell” their thoughts, processes, ideas and opinions, even outside their own span of control
• Ability to think ahead, and anticipate the needs for solving the problem will be important

·        Ability to communicate key messages effectively, and articulate strong opinions in large forums

· Desirable Experience:

• Keen contributor to open source communities, and communities like Kaggle
• Ability to process Huge amount of Data using Pyspark/Hadoop
• Development & Application of Reinforcement Learning
• Knowledge of Optimization/Genetic Algorithms
• Operationalizing Deep learning model for a customer and understanding nuances of scaling such models in real scenarios
• Optimize and tune deep learning model for best possible accuracy
• Understanding of stream data processing, RPA, edge computing, AR/VR etc
• Appreciation of digital ethics, data privacy will be important
• Experience of working with AI & Cognitive services platforms like Azure ML, IBM Watson, AWS Sagemaker, Google Cloud will all be a big plus
• Experience in platforms like Data robot, Cognitive scale, H2O.AI etc will all be a big plus

Roles and Responsibilities

• Plan, architect, integrate, and develop back-end and database driven features using the Python language and frameworks (Django, Flask, Tornado)

• Experience on Micro service architecture

• Strong knowledge on Web services/API

• Strong Knowledge on AWS/Azure, Docker, etc..

• Having great knowledge on software development methodologies, languages, technologies, security threats, etc.

• Create decoupled, interactive web UIs using JavaScript (Angular, Ember, jQuery, React Js)

• Provide technical advise and recommendations for language and software choices

• Develop code that is cross-browser and cross-platform friendly

• Collaborate with project stakeholders to ensure all requirements are met

• Evaluate technologies and manage technical planning

• Support and ongoing development for existing projects

• Provide clean code and proper documentation for each project

• Assists in resolving moderately complex production support problems

• Strong writing and speaking skills (English)

Technical Requirements:

• At least 4+ years experience developing and deploying websites and applications

• Experience with Django

• Experience with Agile/SCRUM practices

• Hands on experience on database like PostgreSQL,MySQL, Mongo db, etc.

• Custom web based application development experience

• Comfortable collaborating with designers, front-end developers and other team members

• Object-oriented design and development strategies

• Develop Websites in React JS

• Use the best architecture suited for the project
• Familiar with state management
• Integrate API & SDKs
• Covert design to code
• Knowledge of typescript is a plus
• Write clean, structured code
• Should have good experience in Redux / Next