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As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

About FoundingMinds:

We are one of the preferred product development partners in the software industry. We work with clients across the globe to design and develop products for them. We are also an incubator for many startups. As a contributor, you will get an opportunity to work with different ideas, brainstorm with diverse people, widen your way of thinking, learn different technologies, research what you have to do, contribute your best to the projects and take ownership of what you do to your project. If you are passionate you will have no dearth in opportunities to build your career in Founding Minds.

Profile required 

• Experience in Java stack (preferably Springboot)
• Strong knowledge in Design Principles & Patterns and Development methodologies
• Must have Good experience working on Rest services
• Good experience with Java Microservices architecture
• Strong Expertise with RDBMS and NoSQL databases
• Experience in test driven development (unit testing. Mocking, BDD)
• Strong experience in Agile methodologies
• Preferable to have experience working on Angular and React 
• Preferable to have experience on Docker and kubernetes
• Preferable to have experience in finance domain
• Preferable to have experience in AWS or any other cloud services

The ideal candidate should have

• Strong fundamentals in Core Java, JDBC, and J2EE.
• Hands-on experience of development and support of enterprise-level cloud-native application
• Hands-on experience in Java, Spring, Spring Boot, ORM Tools, and Cloud technologies
• Hands-on experience of Java Microservices architecture
• Hands-on experience with AWS services
• Good communication & presentation skills
• Have a good sense of humor

If you’re an innovative thinker with a passion for technology and a drive to make a difference, we’d love to meet you. Apply now and take the next step in your career with FoundingMinds!

Skills:

 Design and build web applications with React and TypeScript, ensuring high-quality and responsive

user interfaces.

 Write unit tests and integration tests using Jest to ensure code reliability, performance, and

scalability.

 Ensure performance optimization, code modularity, and maintainability of applications

Interview & Work Location: Kochi, Coimbatore

Experience- 3-5 years

Notice Period - immediate to 30 Days

Who we are;

Orion delivers game changing business transformation & digital product development with agility at scale. With a maturity and scale of 25+ years in the industry, Orion has 6200 + associates working across 12 major delivery centers across the globe! Follow us on the links below to know more!

Key Accountability;

• Performs implementation of high level design and specifications.

• Develops low level design, class diagrams, flow charts.

• Performs Unit testing of individually developed components and fix errors, if any.

• Assist in preparation of design, technical reference & operational documentation, packaging document in collaboration with the Lead.

• Strives for technology innovation in terms of exploring new and efficient ways of writing code.

• Is responsible for writing simple, reusable code by following coding standards.

• Ensure proper documentation of implementation and reviews.

• Ensure timely follow ups and escalations with leads with respect to any process gaps/risks/impediments.

Key Competencies;

• Strong knowledge of .netcore, SQL Server, Angular 6+

• Basic understanding of Azure Cloud and Azure functions

• Fair understanding of object-oriented programming (OOP)

• Fair understanding of WCF / Web Services / JQuery / CSS / Ajax/HTML 5/ JavaScript.

• Fair understanding of Entity Framework.

• Knowledge of design patterns will be an added advantage.

• Clear communication skills are of high importance

• Ability to quickly learn new concepts and software is necessary

• Candidate should be a self-motivated, independent, detail oriented, responsible team player and exhibit

• exceptional relationship management skills

• Passionate about building high-quality systems with software implementation best practices

Education: Bachelor’s or Master’s degree in Computer Science, Engineering, or related field (or equivalent practical experience).

Benefits:

• Competitive salary and performance-based incentives.

• Flexible work environment (Remote/Hybrid options available).

• Health insurance and other perks.

• Learning and development opportunities.

• Collaborative and innovative work culture.

• About Team Sequoia

We prefer candidates from Kerala.

Coordinate internal resources and third parties/vendors for the flawless execution of projects
Ensure that all projects are delivered on-time, within scope and within budget
Developing project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility
Ensure resource availability and allocation
Develop a detailed project plan to track progress
Use appropriate verification techniques to manage changes in project scope, schedule and costs
Measure project performance using appropriate systems, tools and techniques
Report and escalate to management as needed
Manage the relationship with the client and all stakeholders
Perform risk management to minimize project risks
Establish and maintain relationships with third parties/vendors
Create and maintain comprehensive project document

Requirements and skills
Great educational background, preferably in the fields of computer science or engineering for technical project managers
Proven working experience as a project administrator in the information technology sector
Solid technical background, with understanding or hands-on experience in software development and web technologies
Excellent client-facing and internal communication skills
Excellent written and verbal communication skills
Solid organizational skills including attention to detail and multi-tasking skills