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As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

Experience Level:

Senior (8+ years)

Job Description:

We are seeking a detail-oriented and highly skilled Senior Salesforce QA Engineer to lead quality 

assurance efforts for our Salesforce platform. This role demands expertise in testing Salesforce 

applications, configurations, and integrations to ensure exceptional quality standards. The ideal 

candidate will have a strong background in Salesforce testing, automation frameworks, and crossfunctional collaboration.

Key Responsibilities:

Test Strategy and Planning:

• Design and implement comprehensive QA strategies tailored to Salesforce ecosystems, 

including Sales Cloud, Service Cloud, Marketing Cloud, and custom solutions.

• Develop detailed test plans, cases, and scripts based on business and functional requirements.

Testing Execution:

• Conduct manual and automated testing for Salesforce customizations, Lightning components, 

integrations, and third-party applications.

• Execute functional, regression, smoke, system, and integration tests.

Automation Development:

• Build and maintain automated test suites using tools like Selenium, Provar, or other Salesforcecompatible automation tools.

• Integrate test automation into CI/CD pipelines in collaboration with the development team.

Defect Management:

• Identify, document, and track defects using tools like Jira or Azure DevOps.

• Work closely with developers to resolve issues and ensure product quality.

Collaboration and Leadership:

• Mentor junior QA team members, sharing best practices for Salesforce testing.

• Act as a QA representative in Agile ceremonies such as sprint planning, stand-ups, and 

retrospectives.

Quality Metrics and Reporting:

• Define and monitor QA metrics, reporting progress and quality insights to stakeholders.

• Ensure compliance with Salesforce best practices and organizational standards.

Primary Skills:

• Strong knowledge of Salesforce functionalities, Lightning Experience, and declarative features.

• Proven experience with manual and automated testing in Salesforce environments.

• Proficiency in test automation tools like Selenium, Provar, or TestNG.

Secondary Skills:

• Familiarity with Salesforce-specific challenges, such as Governor Limits and SOQL queries.

• Basic knowledge of Apex and Visualforce.

• Experience with test management tools (e.g., TestRail or Zephyr) and CI/CD platforms (e.g., 

Jenkins, GitLab)

•  Perform Build activities (hardware & software configuration) of customer environment and contribute to improve Build process.
•  Coordinate for Service transition activities.

• Initiate change / release requests in line 
• customer change / release management process.

•  Work on the major problem tickets assigned by ITIS Teams
• Hands on experience in hardware asset management.
• experience on ticketing tool like service now or SNOW
• ITIL Certified.

• Performs implementation of high level design and specifications.
• Develops low level design, class diagrams, flow charts.
• Performs Unit testing of individually developed components and fix errors, if any
• Assist in preparation of design, technical reference & operational documentation, packaging document in collaboration with the Lead.
• Strives for technology innovation in terms of exploring new and efficient ways of writing code
• Is responsible for writing simple, reusable code by following coding standards
• Ensure proper documentation of implementation and reviews.
• Ensure timely follow ups and escalations with leads with respect to any process gaps/risks/impediments.

The key skills and expertise needed are:

1. eCommerce/Retail experience can be optional but needs to have experience with any high volume customer facing web/mobile site

2. Web Development, Front End Development, AND In the browser performance profiling

3. Java, Spring Boot, React, Node, Redux, Webpack, Microservices, AND experience with AWS technologies to make the overall application stack more resilient

4. Performance Profiling of web/mobile experiences and experience with working in CICD environment

5. Experience working with Web based and mobile ecommerce sites or similar public facing websites with high customer volume

6. Needs to be able to work at the code level doing performance profile to evaluate how the website and associated digital platform is built to find performance improvement opportunities

• Handling doubt session or query session of the students related to digital marketing at the time of training;
• Well versed with the latest tool and industry updates related to each and every aspect of the digital marketing or as per your expertise area;
• Digital Marketing Certified Associate (Google certification, search and display advertising);
• To Update and ensure all latest trends and best practices are covered in Qualifications and Skills Web;
• Able to give appropriate assignments and projects for the students to make them grow with hands-on experience in digital marketing;
• To deliver course material as per the PreDecided curriculum;
• Should be well versed with all digital marketing concepts and strategies;
• Should have the capability to resolve all the doubts and Handling query sessions for the students;
• Helping students in the practical execution of digital marketing concepts;
• Designing, SEO, SEM Pay per click, Google ads, mobile marketing, SMM, SMO Desired Candidate Profile;
• A personal blog related to digital marketing is a huge plus;
• Provide classroom training to students;
• Help students in learning problem;
• Providing in-class training on digital marketing concepts;
• The experience of the execution of marketing campaigns will be an added advantage.

• Handling doubt sessions of students;
• Well versed in Delivering trial sessions to students;
• Helping learners in the practical execution of the digital concept;
• Should have strong convincing skills;
• Should have clear cut knowledge in all digital marketing strategies;
• Should have strong convincing skills and willing to work on multiple assignments;
• He will provide in-class training on Digital Marketing;
• Notice Period – Immediate Join or Maximum 15 Days;
• Looking for Full Time Employment Candidate;
• Planning and preparing courses and lessons for digital marketing;
• Handling doubt session or query session of the students;
• Continuously improve on teaching methodology to suit model for better student satisfaction;
• Minimum 3 yrs Experience in Digital marketing Industry and 6 months of experience As a Trainer;
• Work Timings- Monday to Friday 8.00am to 6.00pm and Saturday 10.00am to 4.00pm;
• Delivering a demo session to the students.

• Calling potential customers to explain company products and encourage purchases.
• Answering customers' questions and escalating complex issues to the relevant departments as needed.
• Developing in-depth knowledge of company products.
• Maintaining an accurate record of all sales, scheduled customer appointments, and customer complaints.
• Collaborating with the marketing department to ensure that the company is reaching its target audience.
• Informing product developers of possible product improvements and changes to ensure that company products meet current market needs.
• Preparing cost-benefit analyses for prospective and existing customers to determine the most suitable purchase options.
• Analyzing competitors' products to determine product features, benefits, shortfalls, and market success.

• Determine the appropriate approach for new software assignments
• Provide solutions to overcome complex problems using the latest technologies
• Developing high-quality and detailed designs, Identify, prioritize and execute tasks in the software development life cycle
• Proactively communicate with the client to get things done within the deadline.
• Develop tools and applications by producing clean, efficient code.
• Automate tasks through appropriate tools and scripting
• Provide high-level maintenance and update of an existing applications to improve functionality and process flow
• Oversee the maintenance of technical documentation of applications as architecture, code, and procedures

• 3+ Experience with RPA software (UiPath) (ONLY/MANDATORY)
• Experience in programming .NET (C# or VB), Java + Node.JS-based programming
• UiPath RPA Implementations and Working Knowledge: Studio, BOTs, Orchestrators, RE Framework and Three E2E Implementations as a Core RPA Developer.
• Skill with scripting languages such as VBA/VBS, Python, NodeJS and JavaScript
• Proficiency with Microsoft Power Platform, SQL and NoSQL database experiences
• Orchestrator configuration and component usage knowledge
• hands on experience of orchestrator queue and load distribution
• Proficiency with JIRA, Jenkins, Github, Artifactory and CI/CD development
• Excellent analytical and problem-solving skills, including business process expertise
• Experience developing design documents for automation processes

B2B Sales Executive

Sales

• Farmers Fresh Zone aims at unlocking access to safe-to-eat, pesticide free fruits & vegetables directly sourced from our farmers. We are an omni channel platform having both offline and online presence. Backed by the Indian Angel Network, We are one of the first Indian agri-tech firms to introduce unit level traceability for all our products which means consumers can track the origin of a product including details of the farms and farmers.
•  We are all in the quest to create a positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmer's produce, a movement that is uplifting the farmer community
• Today we are proud to say that we are connecting 1500+ farmers to urban consumers. We envisage our brand to go global soon, post creating a cemented presence in India.
•  We are not looking for job-seekers, we are looking for impact-creators with a go-getter attitude. We are looking for dynamic individuals who are honestly driven by the cause and are customer obsessed, be it our end user, farmer, vendor or even our internal community.

• To build an effective long-term relationship with the customers and perform sets of sales activities to help the organization run effectively, efficiently, and in support of business strategies and objectives.

RESPONSIBILITY

• Achieve forecasted sales goals
• Manage the sales pipeline and source leads
• Plan and execute sales activities that will ensure sales growth objectives.
• Be able to properly demonstrate the features and benefits of Company instrumentation to customers.
• Set demo session with the potential customer to convert
• Meet customer requirements (responsive, schedule conscious, etc) and maintain relationship
• Provide forecasts, reports, marketing intelligence, and information
• Attend and represent the Company at local exhibitions and meetings.
• On-board customers and keep the communication alive
• Contributes to team effort by accomplishing related results as needed

REQUIREMENTS

• Bachelor's in marketing, business or equivalent
• 1+ years in sales, telecom, broad band, hotels ( oyo )
• Excellent communication and presentation skills
• Solid knowledge of Sales management and b2b sales pipeline management
• Familiarity with analytical, productivity, and reporting tools such as MS Office, Asana, Slack, LinkedIn, PBI, etc...
• Fluency in English,Malayalam is required

Educational Qualifications:

• /MCA /B.Sc.

Software Knowledge Requirements:

• Experience in technologies like PHP (Code Ignitor or Laravel frameworks), Flutter, Java, HTML, CSS, Java Script, Node JS, Python, Rest API, XML/JSON
• Experience in WP CMS framework, Divi Page builder
• Build and Manage Cloud and non-Cloud hosting platforms
• Scheduling Backing up and restoration of Web sites and Domains
• Understanding in Cron job scheduling

Requirements:

• Have experience or self-read knowledge of Agile development methodology
• 1-4 years Website development, CMS framework management and designing
• Development experience on CMS frameworks and worked on Divi page builders and themes, predominantly on WordPress and WooCommerce
• Backend supporting mobile application team for Rest API creations and JSON
• Good in logical reasoning and creative thinking

Responsibilities:

• Prepare project timeline and effort estimations on-demand
• Take ownership of maintaining the delivery timelines of the project team
• Meet delivery timelines and own client communication for the handling projects
• Manage the project people and drive the team with enthusiasm
• Proven track on continuous learning and problem-solving capability and solution finding skill