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Job Description – Senior Marketing Leader / Head of Marketing (IntraIntel.ai, Global)
About IntraIntel.ai
IntraIntel.ai is an enterprise AI platform for intelligent workflow automation, delivering instant intelligence from organizational data without migration. The platform’s multi‑agent architecture automates complex workflows in healthcare, manufacturing, finance and research, reducing manual effort and generating significant cost savings. We partner with customers across sectors to deploy AI agents that generate deep insights, automate compliance, and streamline operations.
Role Summary
The Marketing Executive will own IntraIntel.ai’s market strategy and execution in India, working as part of a global marketing team. This position requires a strategic thinker and hands‑on leader who can craft compelling narratives about end‑to‑end AI platform value, identify high‑potential customer segments, and drive demand generation across channels.
Key Responsibilities
- GTM Strategy & Positioning: Develop and execute a data‑driven marketing strategy that aligns IntraIntel’s AI‑native platform and multi‑agent architecture with market needs Define triggers and leading indicators for pipeline creation, including industry events, regulatory deadlines, and emerging technology trends.
- Segmentation & Targeting: Identify and prioritize verticals (healthcare, clinical trials, finance, manufacturing, textiles, etc.) where the platform’s workflow automation and cost‑reduction capabilities offer maximum benefit. Develop buyer personas (C‑suite, clinical leaders, compliance officers, manufacturing heads) and craft tailored messaging.
- Channel & Campaign Management: Determine the optimal mix of channels (digital marketing, content, partnerships, events, thought leadership) to reach decision‑makers. Build multi‑channel campaigns and refine them through ongoing analysis
- Demand Generation & Lead Nurturing: Drive inbound and outbound marketing programs to build a qualified pipeline; use marketing automation and CRM tools to track conversions, nurture leads and measure ROI.
- Product Marketing & Storytelling: Translate complex AI concepts (LLMs, agents, vector search, RAG) into clear value propositions. Create collateral, case studies, demos, webinars and industry presentations that showcase the platform’s ability to consolidate siloed AI tools into a single end‑to‑end solution.
- Sales Enablement & Customer Engagement: Work closely with sales and solution engineering to enable smooth handoffs. Support customer conversations, demo sessions and proof‑of‑concept engagements. Become a trusted advisor to prospects by understanding their business and identifying fit.
- Partnerships & Relationship Development: Build relationships with industry associations, channel partners, and potential enterprise customers in India, the U.S. and Dubai. Bring existing executive‑level connections to accelerate market entry and establish IntraIntel’s reputation.
- Market Intelligence & Competitive Analysis: Monitor competitive offerings, industry regulations and emerging AI technologies. Generate insights that influence product strategy and roadmap
- Performance Measurement: Define key performance indicators (KPIs) for lead generation, conversion, revenue, brand awareness and customer satisfaction. Report regularly on marketing performance and adjust tactics to meet targets.
Qualifications
- Proven Marketing Leadership: 8–12 years in B2B SaaS marketing, including at least 3–5 years owning GTM strategy and execution. Demonstrated ability to develop multi‑channel campaigns and collaborate with cross‑functional teams
- AI/Technology Domain Expertise: Understanding of AI platforms, machine learning, LLMs and workflow automation. Experience marketing complex technical products to both technical and business audiences.
- Industry Exposure: Direct or indirect experience in healthcare, clinical research, manufacturing, finance or related sectors. Ability to understand regulatory contexts and decision‑making structures across these industries.
- Global Mindset: Experience marketing to U.S. and Indian enterprises (knowledge of Dubai/GCC market is a plus). Ability to localize messaging without losing global consistency.
- Relationship Builder: Strong network of senior contacts in relevant industries. Confidence interacting with CEOs, CTOs and CIOs; comfort delivering high‑stakes demos and presentations.
- Analytical & Results‑Driven: Proficient in data analysis, market research and marketing automation tools. Track record of achieving or exceeding pipeline and revenue targets through marketing initiatives
- Communication & Collaboration: Excellent written and verbal communication skills. Ability to translate technical concepts into business value. Effective collaborator across product, sales, engineering and executive teams.
- Education: Bachelor’s degree in Marketing, Business or a related field; an MBA or equivalent advanced degree is preferred.
Performance Expectations & KPIs
- Demand Creation: Meet or exceed quarterly targets for qualified leads and opportunities.
- Pipeline Contribution: Deliver measurable contribution to revenue through marketing‑sourced pipeline.
- Market Awareness: Achieve growth in brand visibility, share of voice and thought leadership within targeted industries.
- Campaign Effectiveness: Improve conversion rates across the marketing funnel; demonstrate ROI for each channel.
- Customer Insights: Provide feedback on customer pain points, competitive intelligence and feature requests to the product team.
- Team Collaboration: Maintain strong alignment with sales, product and customer success teams.
Additional Notes
This role offers the opportunity to build a marketing function from the ground up in a fast‑growing AI company. The successful candidate will have a blend of strategic vision, hands‑on execution capability, and a passion for AI‑enabled digital transformation.
REQUIRED SKILLS:
GTM STRATEGY & PRODUCT POSITIONING
MANDATORY CRITERIA:
- Must have 3+ years of B2B product marketing experience, preferably in SaaS/tech.
- Must have strong GTM (Go-To-Market) strategy ownership for product/feature launches.
- Must have deep understanding of B2B SaaS products, sales cycles, and subscription models.
- Must have strong product positioning, messaging, and storytelling skills for global markets.
- Must have experience with HubSpot for automation, email, and WhatsApp campaigns.
- Must be highly analytical, with proven expertise in Google Analytics 4 (GA4) for performance & ROI tracking.
- Must have experience designing localized, multi-Country marketing strategies.
- Must be proficient in creating sales enablement content (product decks, case studies, battle cards).
- Must be able to collaborate effectively with Product, Sales, and Customer Success teams.
DESCRIPTION:
Organizational Overview:
- The company is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
- With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match.
- We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.
Profile Overview:
- We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets — including India, Thailand, Philippines, USA, Mexico, and Africa.
- The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration.
Roles & Responsibilities:
- Lead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignment.
- Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messaging.
- Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets.
- Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunities.
- Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM execution.
- Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing content.
- Manage and optimize marketing automation efforts within HubSpot to execute targeted email, WhatsApp campaigns and monitor conversion performance.
- Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion paths.
- Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appeal.
Key Competencies:
- Strategic GTM Leadership: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and revenue.
- Global Positioning & Storytelling: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audiences.
- B2B SaaS Expertise: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline acceleration.
- Analytical & Data-Driven Mindset: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (ROI).
- Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams globally.
REQUIREMENTS:
- 5+ years of proven experience in B2B product marketing (preferably in SaaS or tech).
- Proficiency in HubSpot, Photoshop, and Canva.
- Strong analytical skills with experience using Google Analytics 4 (GA4).
- Ability to manage multiple projects in a fast-paced, collaborative environment.
- Excellent command of written and verbal English.
- Bonus: Familiarity with design or prototyping tools such as Figma.
Required Skills: B2B SaaS Marketing Expertise, Leadership & Cross-Functional Collaboration, Performance Marketing & Automation Skills, Branding, Content & Communication Skills, Analytical & Data-Driven Decision Making
Criteria:
1. Must have 5–10 years of B2B SaaS marketing experience (non-negotiable).
2. Must have hands-on ownership of strategy + execution (leadership role, not managerial).
3. Must have strong digital marketing expertise (Google Ads, Meta Ads, SEO/SEM, email, social).
4. Must have proven lead generation experience for global and regional B2B SaaS markets.
5. Must be able to manage marketing budgets, ROI, and performance reporting independently.
6. Must have strong performance marketing and analytics skills.
7. Must have excellent English communication and presentation skills.
8. Must understand core SaaS metrics (MRR, ARR, CAC, LTV, etc.).
Description:
Profile Overview
- The Marketing Head will develop, lead, and execute innovative marketing strategies that accelerate brand visibility, drive qualified global and regional leads, and directly contribute to revenue and market share growth.
- Reporting, event presentations, marketing roadmap planning, P&L, and ROI reporting are to be managed independently.
- This role demands strong leadership, cross-functional collaboration, advanced digital expertise, and complete ownership of performance outcomes.
- Note: This is not a managerial role — it is a leadership position requiring strategic ownership and hands-on execution.
- B2B SaaS experience is mandatory.
Roles & Responsibilities:
- Develop and execute integrated marketing strategies to enhance brand visibility and generate qualified leads across domestic and international B2B SaaS markets.
- Lead and mentor a multi-functional marketing team, fostering a performance-driven, creative, and data-oriented culture.
- Oversee all digital marketing initiatives — including Google Ads, Meta Ads, SEO/AISEO/SEM, email campaigns, and social media marketing — ensuring measurable ROI.
- Direct branding and messaging across multiple regions, ensuring local adaptability and consistency with global standards.
- Collaborate closely with Sales, Product, and Customer Success teams to design campaigns that align with business objectives and drive revenue growth.
- Plan and manage marketing budgets effectively, ensuring optimal allocation and tracking of performance metrics.
- Lead content creation efforts — including blogs, case studies, newsletters, and product collaterals — in coordination with internal and external stakeholders.
- Research and identify new market opportunities, trends, and competitors to support data-driven decision-making.
- Plan and execute product launches, webinars, events, and partnerships that strengthen YCS’s position as a global B2B hospitality SaaS leader.
- Work with the global marketing team of company to align regional campaigns with the global brand strategy.
- Prepare detailed performance reports and present actionable insights to the management team monthly, quarterly, and annually.
Key Competencies:
- Marketing Expertise: Proven track record with 5–10 years of experience in digital and strategic marketing within a B2B SaaS environment (mandatory), ideally in hospitality tech.
- Leadership & Collaboration: Experience leading a small marketing team and working cross-functionally with sales and product teams.
- Performance Marketing: Proficiency in tools like Google Ads, Meta Ads, HubSpot, Zoho, or similar platforms to drive and optimize campaigns.
- Content & Branding Skills: Strong storytelling, creative thinking, and understanding of brand positioning across multiple markets.
- Analytical Skills: Ability to interpret campaign data, measure ROI, and adjust strategies for maximum impact.
- Communication: Excellent written and verbal communication in English; additional language fluency is a plus.
- Time Management: Capable of managing multiple projects simultaneously in a fast-paced environment.
- Ownership: A true leader — not a manager.
Requirements:
- Bachelor’s or master’s degree in marketing, Business Administration, or a related field.
- Minimum 5–10 years of experience in digital marketing or brand management, with B2B SaaS experience being mandatory.
- Proven success in lead generation, campaign management, and marketing analytics.
- Strong understanding of B2B marketing dynamics and SaaS business models.
- Excellent presentation, negotiation, and interpersonal skills.
- Self-motivated, detail-oriented, and adaptable to changing priorities.
- Proficiency with CRM and marketing automation tools.
- Background in marketing hospitality SaaS products (PMS, RMS, OTA, Channel Managers, Distribution) preferred. Familiarity with advanced analytics tools (Power BI, Tableau, Segment, etc.).
- Experience tracking and managing key SaaS metrics — MRR, ARR, CAC, LTV, RAOS, ARPA, etc.
JD :
Scope of Responsibilities
- Communicate with data providers to source appropriate data content and formats within required timelines.
- Evaluate completeness and accuracy of input data, working closely with internal teams and hedge fund managers.
- Reconcile input data with other data points, clear exceptions/rejects, and perform mapping/modeling of positions.
- Collaborate closely with team members across locations, particularly Mumbai.
- Report progress, metrics, and queue status to management.
- Maintain relationships with fund administrators and hedge funds.
- Support expansion of hedge fund coverage within the transparency business.
- Handle ad-hoc analytical or operational requests as required.
Required Skills and Knowledge
- Strong attention to detail, organization, and adherence to deadlines.
- Effective problem-solving and collaboration skills.
- Financial background with understanding of derivatives, global markets, investment instruments, and risk management.
- High proficiency in Microsoft Excel.
- Experience working with large datasets or market data systems is preferred.
- Derivatives knowledge is a must.
Desired Experience and Qualifications
- 2–3 years of relevant experience; internships in financial investment or data-management roles are a plus.
- Bachelor’s degree in Economics, Business, or Finance.
- Strong English communication skills (verbal and written).
- General knowledge of stocks, bonds, futures, forwards, and options.
- CFA candidacy preferred.
SKILLS:
- Derivatives
- global markets, investment instruments, and risk management.
- Data analysis using excel
- Portfolio Risk analysis & reporting
- Market data system
- Hedge Fund
- Reconciliation
Job Description :
Scope of Responsibilities
Communicate with data providers to source appropriate data content and formats within required timelines.
Evaluate completeness and accuracy of input data, working closely with internal teams and hedge fund managers.
Reconcile input data with other data points, clear exceptions/rejects, and perform mapping/modeling of positions.
Collaborate closely with team members across locations, particularly Mumbai.
Report progress, metrics, and queue status to management.
Maintain relationships with fund administrators and hedge funds.
Support expansion of hedge fund coverage within the transparency business.
Handle ad-hoc analytical or operational requests as required.
Required Skills and Knowledge:
Strong attention to detail, organization, and adherence to deadlines.
Effective problem-solving and collaboration skills.
Financial background with understanding of derivatives, global markets, investment instruments, and risk management.
High proficiency in Microsoft Excel.
Experience working with large datasets or market data systems is preferred.
Derivatives knowledge is a must.
Key Responsibilities:
- Tender Identification & Management:
- Identify and analyze relevant tenders, RFPs, RFIs, and RFQs in the cybersecurity domain from global and Indian markets.
- Manage the entire tender process, from tender registration, document preparation, submission, to follow-up.
- Maintain updated knowledge of procurement platforms (e.g., GeM, CPPP, and global e-tendering systems) and tender submission requirements.
- Proposal & Bid Writing:
- Draft and prepare well-structured, high-quality proposals that meet the requirements of both technical and commercial aspects of tenders.
- Collaborate with internal teams (technical, legal, finance) to ensure all aspects of the tender response align with the client's specifications.
- Tailor cybersecurity solutions based on the unique requirements of each tender and showcase Certcube Labs' capabilities effectively.
- Compliance & Documentation:
- Ensure that all tender documentation complies with legal, regulatory, and client requirements.
- Gather necessary supporting documents, including certifications, project references, and technical compliance documents.
- Review contracts and NDAs to ensure all legal and compliance aspects are covered.
- Risk & Financial Analysis:
- Assess the financial, legal, and operational risks associated with tenders and propose mitigation strategies.
- Prepare detailed pricing models and cost estimates for cybersecurity solutions and services.
- Market & Competitor Analysis:
- Conduct market research to stay informed about industry trends, competitor activities, and pricing strategies in cybersecurity.
- Provide insights on positioning Certcube Labs’ services to increase competitiveness in global and Indian tenders.
- Stakeholder Management:
- Build and maintain strong relationships with clients, government agencies, and key stakeholders involved in the tendering process.
- Coordinate and liaise with vendors, partners, and subcontractors to gather relevant inputs for tender responses.
- Post-Tender Activities:
- Manage follow-ups on tender submissions, respond to clarifications, and negotiate terms and conditions when required.
- Maintain a detailed database of all tenders, submissions, and outcomes for internal tracking and reporting.
Key Skills & Qualifications:
- Bachelor’s degree in Business Administration, Engineering, Information Technology, or a related field.
- Minimum 3-5 years of experience in tender/bid management, preferably in the cybersecurity or IT sector.
- Strong knowledge of cybersecurity concepts and services (e.g., penetration testing, SOC services, vulnerability assessments, compliance frameworks).
- Familiarity with procurement platforms (e.g., GeM, CPPP) and experience in both Indian and global tender submission processes.
- Excellent proposal and bid writing skills with the ability to articulate complex technical solutions clearly.
- Experience in financial analysis, risk assessment, and pricing strategies for large-scale contracts.
- Ability to work under pressure and meet tight deadlines.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and document management tools.
- Strong attention to detail, excellent communication, and negotiation skills.
- Ability to collaborate with technical teams and communicate effectively with clients and stakeholders.
About Us
We are an AI-Powered CX Cloud that enables enterprises to transform customer experience and boost revenue with our APIs by automating and analysing customer interactions at scale. We assist across multiple voice and non-voice channels in 30+ languages whilst coaching and training agents with minimal costs.
Problem we are solving
In comparison to worldwide norms, customer support in traditional contact centers is quite appalling, due to high number of queries, insufficient capacity of agents and inane customer support systems, businesses struggle with a multi-fold rise in customer discontent and bounce rate, resulting in connectivity failure points between them and customers. To address this issue, IITian couple Manish and Rashi Gupta founded Rezo's AI-Powered CX Cloud for Enterprises 2018 to help businesses avoid customer churn and boost revenue without incurring financial costs by providing 24x7 real-time responses to customer inquiries with minimal human interaction.
Responsibilities:
- Serve as the lead point of contact for all customer account management matters
- Build and maintain strong, long-lasting client relationships
- Negotiate contracts and close agreements to maximize profits
- Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors
- Ensure the timely and successful delivery of our solutions according to customer needs and objectives
- Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders
- Develop new business with existing clients and/or identify areas of improvement to meet sales quotas
- Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts)
- Prepare reports on account status.
- Good knowledge of SaaS and IT sales.
- Collaborate with sales team to identify and grow opportunities within territory
- Assist with challenging client requests or issue escalations as needed
Requirements and skills
- Proven work experience as an Account Manager, Key Account Manager, Sales Account Manager, Junior Account Manager or relevant role
- Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization, including executive and C-level
- Solid experience with CRM software and MS Office (particularly MS Excel)
- Experience delivering client-focused solutions to customer needs
- Proven ability to juggle multiple account management projects at a time, while maintaining sharp attention to detail
- Excellent listening, negotiation and presentation abilities
- Strong verbal and written communication skills
- BA/BS degree in Business Administration, Sales or relevant field
Life at Rezo.AI
- We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our regular town hall meetings.
- A highly inclusive work culture that promotes a relaxed, creative, and productive environment.
- Practice autonomy, open communication, growth opportunities, while maintaining a perfect work-life balance.
- Go on company-sponsored offsites, and blow off steam with your work buddies.
What is the role?
We are looking for a senior SaaS Inside sales professional who can drive software products sales in India & International markets. You are someone who likes working with data and insights and making decisions based on it. An eager candidate to make an impact at Xoxoday and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.The AVP Inside sales ll work closely with the founders & CXOs on sales and demand generation.
Responsibilities
- Should be able to set up the inbound, outbound process globally
- To be responsible for setting up SMB sales engine for global markets
- Expert in defining GTM initiatives and rolling this out with proper tracking
- Collaborate with other functions in order to develop sales strategy for enhancing the company's growth
- Effectively create and articulate ROI in various negotiations
- Ensure that the organisation meets its stipulated growth goals
- Adept in using best of technology and practices to scale the operations. Hands on knowledge of tools like Hubspot, Outreach, Demandbase, Lusha, etc ll be required.
- Should be able to maximise salesperson efficiency and output through mentoring and counselling.
We are looking for a leader who has these skills:
- Overall experience of 8-10 years out of which atleast experience of 3 to 4 years in setting up the process for a SaaS company in India selling to global markets
- Working out of the Bangalore office and mostly in USA time zone
- Hands on experience to pick initiatives and work himself and then train team on calling pitch, email formats, campaigns creation and handling inbound engine.
- Is deeply analytical, comfortable navigating data and working in ambiguity.
- Exemplary communication and relationship building skills at all levels from senior executives to Individual Contributors.
Whom will you work with?
You will closely work with the sales leadership. You ll have interactions with sales teams and marketing teams globally.
We are
Xoxoday is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund, Xoxoday offers a suite of three products - Plum, Empuls, and Compass. Xoxoday works with more than 2500 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Xoxoday is a 300+ strong team with four global offices in San Francisco, Dublin, Singapore, Dubai.
Way forward
We look forward to connecting with you. Once we review your resume, the next step will be a discovery call followed by detailed interviews. There ll be three rounds of interviews.
What is the role?
The VP Presales is a leadership role who ll work closely with the founders & CXOs on various strategic initiatives.
Responsibilities
- Setting up the inbound, outbound process globally
- Setting up smb sales engine for global markets
- Expert in defining GTM initiatives and rolling this out with proper tracking
- Liaisoning with marketing, sales and finance team to track ROI and optimise cac
- Using best of technology and practices to scale the operations
We are looking for a leader who has these skills:
- Overall experience of 8-10 years out of which atleast experience of 3 to 4 years in setting up the process for a SaaS company in india selling to global markets
- Working out of bangalore office and mostly in Usa time zone with overlap for india markets
- Hands on experience to pick initiatives and work himself and then train team on calling pitch, email formats, campaigns creation and handling inbound engine.
- Is deeply analytical, comfortable navigating data and working in ambiguity.
- Exemplary communication and relationship building skills at all levels from senior executives to Individual Contributors.
Whom will you work with?
You will closely work with the founders. You will provide constant updates to the board and the other Sr management teams.
We are
Xoxoday is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund, Xoxoday offers a suite of three products - Plum, Empuls, and Compass. Xoxoday works with more than 2500 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Xoxoday is a 300+ strong team with four global offices in San Francisco, Dublin, Singapore, Dubai.
Way forward
We look forward to connecting with you. Once we review your resume, the next step will be a discovery call followed by detailed interviews. There ll be three rounds of interviews.



