Responsibilities:: • Plan and execute all digital marketing strategy including SEO/SEM, marketing database, email, social media and campaign management for Tactic Solutions • Responsible to generate the inbound lead for our IT services. • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Website management using Google Webmaster & Analytics • SEO, SEM, SMM activities including Blogs and articles • Preparing detailed strategy reports • Identifying powerful keywords to drive the most valuable traffic • Filling websites and other content with effective keywords • Writing effective SEO content for blogs, websites and social media accounts • Developing link building strategies • Analysing keywords and SEO techniques used by competitors • Compiling and presenting SEO guidelines • Perform competitive analysis and identify gaps in our content or areas of improvement in our web design • Track important SEO metrics including organic traffic, conversion rates and time spent on page • Report on performance metrics comparing them to our SEO goals and benchmarking data • Follow SEO trends and stay up-to-date with new tools and practices Skills:: • MARKETING STRATEGY • SEO • SMO • DIGITAL MARKETING • SOCIAL MEDIA • MARKET RESEARCH • SOCIAL STUDIES Location:: C.G.Road, Ahmedabad Contact on:: Website - https://praxinfo.com/
Job brief We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.) Responsibilities Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g. Google AdWords, Bing) Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce the risk of click fraud Keep abreast of PPC and SEM trends Requirement Experience in data analysis and reporting Knowledge of SEO and digital marketing concepts Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.) Understanding of HTML and XML is a plus Proficient in MS Office (particularly Excel) Excellent communication skills Analytical thinking with strong math skills
Roles & Responsibilities: Create and curate unique content strategy for different marketing products Regularly produce various content types, including email, social media posts, blogs and white papers Actively manage and promote our blog, and pitch articles to relevant third-party platforms Edit content produced by other members of the team Analyze content marketing metrics and makes changes as needed Identify customers’ (technical or non-technical) needs and gaps in our content and recommend new topics Collaborate with other departments to create innovative content ideas Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site Experience in Technical writing would be considered an added advantage. Job Requirements: Proven work experience as a Content Writer, Copywriter or similar role Portfolio of published articles Experience doing research using multiple sources Familiarity with web publications Excellent writing and editing skills in English Ability to meet deadlines Degree in Marketing, English, Journalism or related field
Job Purpose We are looking for a one man/woman army kind of person, who is a self starter and takes any initiative to its logical conclusion. Loves to play with new ideas for digital marketing, and can wear multiple hats as required. A passionate person who loves the freedom of trying out new things and at the same time loves to learn from others. Key Areas of Responsibility B2B and B2C marketing of digital products. Generating leads, working with the product and development team to evolve the product to increase conversion at every step of the customer journey. Desired Candidate Profile Essential Skills Reliable, Accountable and Trustworthy. Good in English (spoken and written). Ability to quickly understand the market and product. Loves to do research and arrange the tasks based on achievable milestones. Must have some prior experience in digital marketing. Desired skills Efficient and hardworking marketing person
Nutrabay is the largest health & nutrition store in India. We are proudly a bootstrapped business with lakhs of customers that trust us. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product. What will you do? Owning the whole digital acquisition piece for Nutrabay across all channels like Facebook, Instagram, Google, etc and be responsible for cost and performance targets. Determine areas of opportunity, design and execute experiments and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement, and retention. Working closely with the Partnerships, Product and Design team to create the growth strategy. Running 10's of exciting experiments on growth and strategy to help chart out the future business strategy for Nutrabay. Lead & manage all digital campaigns, ensure proper optimization is taking place & monthly targets are met. Drive marketing programs that are highly targeted basis LTV of relevant segmented audience cohorts. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Execute effective digital media campaigns on platforms including but not limited to AdWords, Facebook Ads, Twitter Ads, DBM, Display, Video, Re-marketing, Branding, Affiliates, etc. Working on presentation/analytics/MIS and weekly/daily updates. Plan experiments conversion test, A/B test, lift study and draw meaningful insights from the same. Execution of campaign setups and measuring their performance. Well versed with data tracking tools such as Firebase, Appsflyer, Google Analytics. Collaborate with internal teams for creatives, data inputs, etc. to optimize the campaigns. Ability to take on challenging deadlines and priorities. Skills Required: Google Analytics Facebook Ads Media Buying Paid Media Firebase/Mixpanel You should apply if you have: 2 -5 years of performance marketing experience in a fast-paced start-up A combination of analytical and creative thinking Passion & hustle to take on & solving big problems Ability to thrive in an ambiguous environment Willingness roll up your sleeves and execute as opposed to creating strategies Experience in handling large scale campaign planning, optimization for both performance and brand impact Thorough understanding and hands-on experience of Bid Optimisers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Firebase, Mix panel, Appsflyer, etc Varied industry exposure in running PPC, Affiliates and Display campaigns focusing on transactions A knack for data-driven creative conceptualization and production. Good communication skills and proactive in nature. An ability to multitask and perform under tight deadlines. Excellent interpersonal skills and ability to manage multiple stakeholders on diversified manpower requirements within the allocated resources The hunger to constantly learn and look for ways to improve yourself and the processes around you. Work Experience: 2-5 yrs Working days: 5 Location: Mohan Estate, New Delhi Perks: Friendly atmosphere High learning & personal growth opportunity Work from home options Flexible Timings Diverse work environment Why Nutrabay: Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues. About Nutrabay: Nutrabay was born out of a problem that all health and nutrition stores in India could not actually ensure the authenticity of products they deliver as they were all a marketplace. This is not the best situation when you need to ensure 100% authenticity of products as the website selling these never know what the 3rd party seller is actually sending to the customer via their website. This is where we saw a huge problem to be solved. A website that lists no 3rd party seller, no middlemen, fulfills and ships direct to the customer, get certified by all the brands for authentic products and is able to offer comfortable price points at the same time. Today, we have found huge success in solving this problem. We’re proud of it, and will continue to innovate and bring exciting products that help you become a better version of yourself. Learn more: https://nbay.cc/brand
Job Summary Designing social media strategies to achieve marketing targets Managing, creating and publishing original, high-quality content on social platforms Administering all company social media accounts to ensure up-to-date content Responsibilities and Duties Design social media strategies to achieve marketing targets Manage, create and publish original, high-quality content Administer all company social media accounts ensuring up-to-date content Liaise with writers and designers to ensure content is informative and appealing Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions) Prepare weekly and monthly reports on web traffic and ROI Monitor SEO and user engagement and suggest content optimization Communicate with industry professionals via social media to create a strong network Train internal teams to integrate and maintain a cohesive social media strategy Stay up-to-date with new digital technologies and social media best practices
We are looking for people with skills in: Facebook/Instagram Paid marketing App marketing focused on app installs and engagement reaching out to other apps for sponsoring (advertisements) Figuring out how to track installs and engagement from advertisements Facebook pixel and others. Research and creativity for creating new video/image/text content Skills with a video creating and photo editing/creating Optimizing campaigns Reaching out to people for creating videos Great communication skills
Asset Infinityhttps://www.assetinfinity.com/SEO ExecutiveCompany Name: PcsInfinity Pvt LtdLocation – NoidaCTC: Confidential* (shall be negotiable depending upon the experience and knowledge of the candidate).NP- Immediate- 1 month.Profile Summary: We are looking for a digital marketing enthusiast in the planning, execution to strengthen the online marketing efforts for our B2B SaaS Application – Asset Infinity. The talent is expected to be well-versed in the concepts surrounding digital marketing.Responsibilities and Duties;✓ Plan, develop and implement SEO strategy (on page & off page) Increasing organic search rankings of our website.✓ Plan and monitor the ongoing company presence on various social media platforms.✓ Launch optimized online adverts through Google Adwords, Facebook etc to increase Company and Brand Awareness.✓ Stay up to date with the latest SEO and digital marketing latest trends and best practice✓ Creating effective ranking strategies✓ Building natural backlinks✓ Identify key SEO KPIs & monitor redirects, click rate, bounce rate, and other KPIs✓ Prepare and present reports regularlyRequired competencies & skill sets;a. Threshold Competency: Graduation from any stream with a relative proven experience as Digital Marketing Executive.b. Technical & Functional competencies: Fair Knowledge of HTML, CSS, WordPress and Conversant with different SEO tools (SEMrush, Ahrefs, Google Keyword Planner, Google Search Console, Google Analytics) for keyword research, Backlink research, competitor research and others.c. Behavioral Competencies: Exceptional writing & editing skills and ability to communicate efficiently.
Demand Generation and Marketing Executive - Job Description Position Summary: The Demand Generation and Marketing Executive will be responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar, and lead nurture tactics that deliver a consistent pipeline of high-quality qualified sales leads. The ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in HubSpot, WordPress, google ads, LinkedIn sales navigator and analyzing results. This position is based out of our Pune office, and there may be ample opportunity to travel within India as and when required. About Us: Aikon is a small B2B SaaS company that is looking to accelerate its growth and increase usage of its iEngage.ai platform. Our platform enables Small and Large enterprises to build enterprise intelligence from conversations and interactions that already flow through its various communication channels. We use cutting edge Artificial Intelligence, Machine Learning and other Machine intelligence tools to augment human capabilities within the enterprise. Key Responsibilities: Lead Management: Manage, nurture and convert inbound leads into qualified sales opportunities. Identify strong potential prospects using initiative and creativity, to generate outbound lead opportunities Assess and analyze a prospects current process and requirements; Provide engaging and articulate information about Aikon Labs’ value proposition to potential customers. Maintain well organized, up-to-date and accurate sales information and activity reports in Hubspot CRM system. Sales Management: Learn to manage complex enterprise sales throughout the sales cycle; Efficient management of the sales pipeline using our processes; Confidently participate in the preparation of proposals and the presentation of professional product demonstrations, via webinars or face to face meetings; Represent Aikon at corporate events or sales meetings independently or with colleagues; Meet personal targets and work towards Aikon Labs’ growth objectives, sales goals, and profitability; Communication: Demonstrate the ability to interact professionally with potential customers via phone, email, telephone conferencing, webinars and face to face, to discover their business needs and develop a positive business relationship; Provide accurate and timely information as required to project managers, the delivery team and senior management; Proficient in the use of social media tools like LinkedIn, Twitter, SEO optimization, Google Analytics, Wordpress (basic), etc Product Knowledge: Develop a strong knowledge of Aikon Labs’ products and services in order to facilitate the sales process; Understand and articulate how the benefits of Aikon’s products and services can meet customer’s needs in various business verticals; Required Experience 2 - 5 years’ proven experience in prospecting and lead generation some experience in sales management; Experience of B-to-B sales, preferably in enterprise software solutions or in the cloud space or IT sector and has the ability to develop a good understanding of customer and market dynamics and requirements; Proficient in managing the sales pipeline using CRM systems, preferably Salesforce CRM; Experience of working collaboratively in a combined sales & marketing team. Can evidence a track record of increasing sales revenue by hitting or exceeding personal targets. Required Skills: Has highly developed all-round interpersonal skills. Excellent communication, presentation, networking and negotiation skills. Customer service oriented with a positive, well-motivated attitude. Conscientious, hard-working and driven to improve sales and activity performance beyond targets. Competent IT skills with a working knowledge of Microsoft Office, GSuite programs and social networking tools. Experience of Hubspot, Canva, InVideo would be an added advantage, but not essential. Work closely within a small sales & marketing team and develop cooperative working relationships with all company colleagues; Good organisational and time management skills with the flexibility to reprioritise as necessary. Must be highly proficient in all aspects of English language, especially speaking, listening and writing skills. Must be passionate about the AI solutions for enterprises and B2B SaaS industry. Competitive salary offered (dependent on skills and experience); and opportunity to earn generous rates of target based incentives;
Hello, Everyone We have good news for you. MageComp is Leading Magento Development Company Since 2014 Offering 100+ Magento and Magento 2 Extensions along with Featuring Various Magento Services. We are on mission to provide top notch eCommerce products and services that build long term trustworthy relationships. We are a team of expert developers in the field of eCommerce and with a high ambition to provide good working, enjoyable and tension free environment to our employees so they can fulfill their dream of working for a company like us. We want to hire people who are goal oriented, focused and with a dream to be high achiever in life. If you have all these qualities then you can apply for the job at our portal for career or mail your resume at careeratmagecompdotcom Required experience - 0 to 1+ years Skill: 1) All Fundamentals about the SEO 2) Fluent in English 3) Keyword Research work 4) Competitor analysis 5) New tactics to better the SEO of the Company profile 6) Good Understanding of Analytics and various web SEO tools like MOZ, Ahrefs, SEMRush, and others. 7) Leadership Qualities and Ability to work as a part of the team. Salary: Depends on your Skill sets. Benefits: Training from the 8 years experienced Team 1st and 3rd Saturday off Company Trips twice in a year Celebrations Paid leaves / Leave encashment Good working environment and helpful colleagues Job Types: Full-time, Fresher, Walk-In Start date: Within 30 days (Preferred) Selection rounds: Technical Interview Industry: IT Operations & Helpdesk
Macro Roles: Brand Management/Design Management /Client Management You will work extensively with Head of the organisation and will have overall understanding of all the roles of the firm and all the clients. Majorly focusing into client brand management, taking brief & debriefing to the creative team and understanding how the work gets done. Understanding & implementing how Business Development process happens even with existing clients & inquiries and eventually make & give presentations & make proposal documents. Using the network to the optimum right from Documentation to emails to meetings to follow ups to recruiting & handling interns Participate in Brainstorming, research & Coordinate in the making of any project deliverable Handling Social media of BrandMatterz & iEyeCapture Basic editing of photos & design editing using readymade easy softwares Communication & PR with alliances, vendors & support agencies Time management & overall management is the key objective to achieve.
JellyBean is looking for a Digital Marketing Specialist. The Job Responsibilities would include the following : 1.Driving Performance Marketing through social media and customer acquisition channels. 2.Optimising the conversion funnel for specific traffic sources, campaigns, user segments etc. 3.Planning and executing viral marketing campaigns across clients various digital marketing platforms. 4.Supervising content for all platforms. 5.Working on design and content aspect of online assets. 6.Using A/B Testing 7.Judging the effectiveness of campaigns to suggest insights, recommendations and scope of improvement. 8.Generating fortnightly and monthly reports on digital marketing portfolio. 9.Creating backlinks using SEO and other off-page SEO activities. 10.Tracking links and building SEO reports. 11.Experience in Guest Blogging, prospecting and outreach. 12.Monitoring of website performance indicators. Job Requirements : 1.Having a strong knowledge of Digital Marketing Tools 2.Good Knowledge of Web Analytics Tool and Campaign Management Tools 3.Command over Email Marketing Tools such as Mail Chimp. 4.Experience with Social Media Marketing and Viral Marketing Techniques and Tactics. Qualification : Any Graduate / Post Graduate Experience : 3 to 5 Years Salary : As Per Industry Standards
Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software. This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too! Typical Responsibilities: You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world. Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management. You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability. You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant. You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action. Manage both on-page SEO and off-page SEO for the company. Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.
About RevBoosters: RevBoosters is a consulting agency based out of Baner, Pune. We help brands with online sales channels and thus help them achieve more revenues and profits. With more than 50 businesses having successful online models spread across their websites and marketplaces like Amazon, Flipkart and others, we have been consistently delivering success stories. We are looking to working with self-driven graduates who are looking for an opportunity to grow in the fields of search engine marketing, paid sales, PPC bidding and other performance-driven channels that make up a crucial chunk in digital marketing setup for business. Roles and Responsibilities Gain a thorough understanding of online marketing channels, everyday operations and processes of marketplaces like Amazon and Flipkart. Complete the analysis check list of the accounts to understand the market and its trends. Understand business requirements, perform and generate reports for PPC, daily account management of pay per click accounts on Amazon. Assist in the monitoring and maintenance of bids, quality score, account daily and monthly budget caps and other important metrics. Proactively make strategic PPC campaign recommendations. Understand client’s Amazon account performance in the management of Sponsored Product placements on all Amazon marketplace platforms. Support the generation of new PPC campaigns, ad, ad groups and accounts and in the aid of creating new paid search advertising initiatives. Provide recommendations and execute strategies for display network, campaign structuring, targeting, keyword opportunities, and other facets of paid search in accordance with client goals Keep pace with PPC industry, client domain market, search engine trends and developments. Work closely with the other team members on advertising to meet client goals. Communication to team and management on account performance, timelines, and results. Generate daily, weekly and monthly client reporting for all those major metrics such as revenue tracking, goals tracking, and other paid search initiatives
An entrepreneurial conference research and production company looking for an ambitious, dedicated and experienced Conference Manager to help grow both the conferences and the company. We are looking for someone creative, organised and passionate about project management and events,who can plan an event from start to finish that exceed our expectations. Key tasks and responsibilities: Development, production and delivery of projects from proposal to execution, on time, within budget, that exceed our expectations Coordinate all operations, from sourcing and negotiating with vendors and suppliers to venue searches and bookings Setting, communicating and maintaining timelines and priorities on every project Develop and maintain event databases, such as filtering and segmentation, with meticulous attention to detail Coordinate event logistics and collateral material design, production and distribution and maintain production schedules for event materials/collateral Communicating, maintaining and developing client and supplier relationships Perform general duties to support event planners, project managers and the Global Event team Analyse events portfolio and key performance areas and prepare event follow-up reports, identify areas to improve on for future events Montoring calendars and booking in meetings and calls for the management team Competitor research, analysis and reporting · Candidate requirements: Minimum 2-3 years minimum operational or project management experience from a B2B events/conference production company Graduated to degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar Fluent in written and spoken English Ability to work under pressure and meet demanding deadlines Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude Ability to multitask, prioritise and be flexible is essential Works well as part of fast-paced team, prioritising effectively and managing workload Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook) Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels Excellent organisational, analytical and administrative skills, meticulous attention to detail Flexible in approach and able to amend hours as required to suit business needs Adept at general administrative tasks like budgeting, data entry, and word processing
An entrepreneurial conference research and production company looking for an ambitious, creative and experienced Digital Marketing Manager to help grow both the conferences and the company. The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. Responsibilities Maneuver digital marketing campaigns through all areas of the project life cycle Clearly understand and implement digital marketing campaigns which fit client needs Provide analytical reporting of campaigns to stakeholders Developing the event brand in the marketplace will also help to drive web traffic, grow the social media interaction and client acquisition Facilitate all internal and external communication about the event to increase attendee revenue and create new partnerships Understanding the market: main challenges and trends of the sector, industry value chain & key players Create and proofread web updates at all stages of the campaign life cycle Working with internal stakeholders, editors, internal designers and conference producers to ensure marketing campaigns have been implemented effectively Instigate promotional activity through email, print, data and mailing to enable multi-channel marketing Creating content and deliver communications that drives lead generation Producing all marketing material including email brochures, direct mail, event previews & guides, magazine ads, signage, video, banners and web imagery Manage the shows blogs, securing content from partners, editors and exhibitors to drive new customers to the site. Coordinate the implementation of marketing plan for exhibitor and visitor recruitment Fulfilling media deals, direct marketing, social media Database filtering and segmentation Planning, copywriting and proofreading Qualifications Minimum 2-3 years minimum marketing experience from a B2B events or conference production organisation Graduated to BA degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar Experience with SEO and SEM Strong written, verbal and collaboration skills Fluent in written and spoken English Excellent copywriting and proofreading skills with proven examples Ability to work under pressure and meet demanding deadlines Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude Ability to multitask, prioritise and be flexible is essential Works well as part of fast-paced team, prioritising effectively and managing workload Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook etc) Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels Excellent organisational, analytical and administrative skills, meticulous attention to detail Flexible in approach and able to amend hours as required to suit business needs