Digigami is on a mission to help marketers unlock the power of their marketing data via people, processes and technology. Think of us as on-demand data experts for your marketing use cases. We help our customers get actionable insights from their data through - unified data dashboards, implementation of CDP and deep dive into marketing data.Do read about us on www.digigami.coWe are looking to hire an ad ops specialist as part of our business operations team. The main role of the ad ops specialist will be to scale the marketing analytics function of Digigami and help our customers get actionable insights from their digital marketing campaigns.Duties And Responsibilities Ability to retrieve and aggregate data from multiple sources and compile into a digestible actionable format Maintaining and establishing a standardized reporting framework. Become an expert in the tools and data sources supporting Marketing Analytics and Reporting Defining, pulling, analysing and communicating all key metrics and business trends to the team/management. Good understanding of Business metrics/KPIs for the digital industry Deep dive into Google Analytics data Creating ad-hoc reports or working on ad-hoc projects as needed as instructed. Working in collaboration with other team members to support many other team initiatives Qualifications & Experience Has a Bachelor's degree Must be well versed with Google Analytics 2+ years of experience working in ad ops in digital advertising Excellent knowledge of MS Excel Experience with databases will be a plus - SQL, Microsoft Access, etc. Is adept at problem-solving and can balance creativity with analytical skills
Digital Marketing Associate You will be managing, creating and executing the entire digital marketing plan for Recro in India and subsequently other countries to drive growth through both organic and inorganic digital marketing channels to meet the following specific objectives: New User(Developers) Acquisition - You will identify and scale new ways to acquire customers for various offerings Brand Awareness and Recall - You will responsible for doing brand awareness & retargeting campaigns for different segments via channels that makes sense User(Developers) & B2B Engagement - You will lead the organization in developing communication and engagement strategy for the current stakeholders You will be managing and working with a team consisting of content writer/editor, visual designer, community managers, recruiters and technology experts. This will enable you to create the required content and campaigns required for building Recro’s community. You will be expected to put in place the marketing campaign calendar and execute it with minimal supervision. Specifically, the role will require you to cover the following: Social Media Engagement and Content Marketing: Own the social media landscape for community engagement (primarily through Instagram, linkedin and Twitter) Ensure all community content and landing pages are following the best SEO practices Making sure target audience is being engaged on social media channels on a regular basis Drive Referral Marketing: Launching and executing referral program and campaigns for internal employees Expanding the target audience of referral to company’s alumni network and others over a period of 3-4 months Email Marketing: Driving distribution of weekly newsletter Drip campaigns execution for passive candidates Events and Webinars Marketing: Working with community managers to increase the participation of webinars Facilitating performance marketing to attract new audience for the same Communicating relevant audience pre/during/post webinars Others: Experimenting and discovering other new channels which might work for the company Requirements: 2-4 years of proven track record in digital, social media and content marketing, preferably in any product company Great communication and problem-solving skills. Familiarity with analytical tools like Google webmaster, Google Analytics, Mixpanel, Excel etc. Potent mix of analytical and marketing skills. While the role requires an eye of detail and love for data and analytics, you would be expected to experiment with new/creative campaign ideas and marketing strategies You should own the entire campaign. The role requires both management and execution skills. While you would be expected to create periodic plans and monitor results, we do equally expect you to get your hands dirty to get the job done Most importantly, you are a great team player with a hustling mentality and a get-it-done attitude
Our client is India's leading manufacturer and supplier of water purification products. Their product is usable across markets and used by households and workplaces, for vegetables/ fruits disinfection, purification during calamities, during trekking, hospital disinfection and farm disinfection among other requirements. The active ingredients used in their products make it safer and more effective on water than regular contents like chlorine, bleach and iodine. They supply to several leading NGOs, Medical organizations, Blue chip companies, Central and State health ministries and other Institutions across the world. Certified by major standards including the WHO, FDA and ISO, they aredriving a significant positive health impact globally by improving access to safe drinking water and creating cost effective disinfection solutions for more than 15 years. As a Digital Marketing Manager, you will develop, plan and execute digital marketing strategies across all online platforms including Facebook, Twitter, Instagram, YouTube etc What you will do: Building the marketing team for inbound marketing, content development, SEO/ SEM, design etc. Developing a digital marketing strategy & program. S/He will own the calendar of plans supporting the annual plan. Managing the day-to-day function of digital marketing, including Social Media, Digital Production, budget control, project oversight, and KPI tracking. Creating digital content, email campaigns, and managing SEO, paid marketing Also being responsible for Business Development, Product Development and Content Development. Providing strong analytical capabilities in the digital space, by implementing key performance measures for each digital program, evaluating the effectiveness of those programs and digital marketing overall, identifying new trends and new analytical tools in the digital space, and delivering timely campaign results and summary reports. Inspiring external creative and technology agencies to develop and execute campaigns that test the limits of digital media while meeting the marketing objectives. Being responsible for selection of management of digital marketing agencies & vendors in this space. Ensuring that the agencies are appropriately staffed, have a good understanding of our brand strategies. Being able to expand our company's digital footprint, awareness, subscribers, and leads. Leading creative development to motivate the target audience to "take action". Effectively using analytical tools to identify success/failure of campaigns and KPIs. Developing exponential growth by optimising resources with creative approach and strategies. Monitoring, analysing and evaluating market and brand trends. Understanding ad hoc projects/duties from time to time What you need to have: At least 4 years of experience in digital /brand/ social media marketing In-depth knowledge of various social media platforms, best practices and website analytics This role requires a high level of creativity, attention to detail, and project management skills. Google Analytic 360, Google Tag Manager, Google Optimize, Search console and various other user-behavioral tracking on websites and mobile apps Extremely good atbuilding marketing team, executing the strategies, maximizing ROI of brand investment in digital programs, budget tracking and positively impacting top line and bottom line business results. Strong functional skills with good communication and leadership skill Passionate team player with a strongdrive for challenge Highlycreative with excellent analytical abilities. Ability to work in a fast paced and high pressure environment. Location - North Delhi Experience of 4-8 years preferably from FMCG companies
Sr. Digital Marketing Manager (Experience: 3 - 5 years) Skills set required: Must have an excellent written communication skill Copywriting or content writing skill Writing engaging social marketing posts and interacting with the audience (not just festival greetings) Digital Marketing campaign strategy and executing Track leads and helps the sales team to covert the leads Ability to identify the target audience Ability to work independently and come up with ideas. Good to have:- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics)
Give a boost to your career and find more success with your content marketing skills with our client! Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Automated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients. The agency is one of the few in India that has partnerships with the biggest platforms like Facebook, Google API, Taboola and many more. They are serving more than 100 clients and is on an explosive growth path. The founder is a serial entrepreneur and an alumnus of IIT-BHU. He has assembled a unique team of seasoned data scientists, consultants, and digital strategists to deliver the best online marketing solutions. As a Head Content Marketing (B2B Saas), you willwork on blog posts, social media promotion, reports, white papers and more to build awareness, followers and leads in company's primary verticals: brand, agency, media & entertainment and politics & advocacy. You’ll play in integral role in ensuring content funnels deliver the right message at that right time to move leads from first high-level touch through the campaign nurture stream. What you will do: Becoming an expert in the company Platform so you can dig into the data and brainstorm new ways to present comapny's unique capabilities and solutions Researching and writing various types of content on a wide range of topics such as promotional emails and blog posts in support of driving leads and awareness, and/ or other important metrics that is in-tune with market and sales needs; this content will cover topics ranging from company data to how company's solutions, address current trends Creating and executing a social media plan focused on Twitter and LinkedIn to promote assets and discover new leads Writing in a compelling, impactful manner –– everything from emails to social posts should be short, bold and engaging! This is B2B tech content, but company's voice is bold, pithy and never dry Creating 1-2 free resources each month to drive leads and awareness, and/ or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc) Supporting content development for advertising, emails, and search campaigns Providing feedback to other contributors and edit/ proofread content (at least two sets of eyes on every asset!) Optimizing content for lead generation and the B2B buying journey. Collaborating with internal marketing colleagues, product marketing, sales and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience Collaborating with campaign managers on campaign themes and messaging – helping to form creative that compels action! What you need to have: BA/ BS degree or equivalent working experience Be from SaaS company with at least 2 yrs in a similar profile A passion and strong understanding of the martech industry and our business' mission 3-5+ years’ marketing experience producing content for B2B demand generation and thought leadership specifically, as well as channel-specific knowledge Experience building successful and measurable social media campaigns that grow leads, increase awareness and build thought leadership influence Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions Excellent organizational skills to work independently and manage projects with many moving parts Knowledge and experience marketing B2B software solutions a must. Software solutions in the data, market research or marketing technology industry a plus Experience marketing to the consumer brand industry is critical; marketing to marketing professionals a plus Proficient in Microsoft PowerPoint, Hootsuite, Google Analytics, Adobe Suite, Salesforce helpful Ability to manage multiple projects at the same time in a fast-paced, rapidly changing work environment One with savvy social media skills, a knack for writing impactful, pithy emails and the ability to research and write long-form assets that display the depth and breadth of company's B2B services
ABOUT THE ROLE: We are looking for an experienced and result-driven Digital Marketing Manager to join our awesome marketing team with proven working experience in Digital Marketing, along with knowledge in e-commerce. You will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy and will be part of our team in Guwahati along with coordinating with our team in Australia. RESPONSIBILITIES: Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising Design, build, and maintain our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Evaluate important metrics that affect our website traffic, service quotas, and target audience. Identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal teams to create landing pages and optimize the user experience Manage and maintain our website, blogs, etc. Fix any errors or bugs in online content. Create online banner adverts and oversee pay per click (PPC) AD management. Lead the market research efforts to uncover the viability of current and existing products/services. Test new marketing opportunities. Analyze customer feedback from social media platforms. REQUIREMENTS: Prior work experience with a minimum of 2 - 4 years on Digital Marketing as a Digital Marketing Manager or similar roles. Must possess profound knowledge about LinkedIn and other social media platforms. Demonstrable experience of branding and promoting the business through various sources like Digital Marketing, Social Media Marketing, and Online Marketing. Experience of working on-page and off-page SEO for our website. Working knowledge of Google Analytics/Email Campaigning, SEO, Social Media Marketing, PPC will be preferable. Should possess the ability to handle multi-tasks and be innovative. Must have excellent communication skills (verbal and written). Up-to-date with the latest trends and best practices in online marketing and measurement. For more job details please visit - https://www.vantagecircle.com/careers/digital-marketing-manager/
About the Role: Your goal is to drive revenue & profitability via organic search with defined growth targets via up-levelling the content, SEO structure & tech. Directly manage SEO Team & deal with tech leads to hit monthly, quarterly, and annual traffic & revenue goals. You must have an excellent understanding of search engines, crawler behaviour. You must understand the technicality of using web crawlers, log analyzers, and set tools. • Understanding of code at least read/understand HTML. Your analytical and statistical skills should be strong — excellent level of expertise of Google Analytics, webmaster tools, etc. Be competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEO. Understand how changes in search engine impact campaign performance, and build scalable, automated solutions to stay ahead of trends. Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for Organic search. Manage and measure performance across keyword targets, but execute ad hoc strategic initiatives Establish the innovation mindset and always-on experimentation, including new page development, a/b test on-page optimization, schemas, etc. Highlight technical pitfalls and become the driving force behind building a reliable foundation of SEO tech (e.g., structured data, schema markup) and process that will scale in India & Overseas. Set clear KPIs and drive a team culture of accountability and rigor towards business impact. Be a domain expert on the educational industry. What we are looking for Proven track record of building top talent and high performance. A Team Player Experience managing large scale systems in competitive and rapid growth environments Leadership on multiple well-known products throughout their life cycles, from idea conception to product release and maintenance. Bachelor's degree/MBA with equivalent experience of 4 - 5 years in Digital Marketing domain. Edu-tech and E-Commerce experience will be preferred. Extensive understanding of the digital marketing industry, best practices, user behavior, and buyer's psychology. A dynamic candidate who can adopt new techniques quickly. Strong understanding of social media marketing techniques. Ability to analyze metric data and convey recommendations appropriately to supervisors. Self-motivated, detail oriented and able to prioritize daily work efficiently.
Responsibilities Manage the SEO initiatives - strategising, planning and execution Define key metrics and SEO road map (including link building strategy) Review and analyse analytics and site traffic to gauge positive and negative changes Create and execute an SEO plan for the assigned categories to maximise traffic from the channel Plan SEO tests, collect and analyse data, identify trends and insights on search engine algorithms Collaborate with Content team to optimise copy and landing pages for search engine marketing Collaborate with the SEM team for keyword research and complementary campaigns Research, analyse and benchmark against competitor performance Create and maintain SEO performance dashboard to provide visibility for respective pages Communication to team and management on project development, timelines, and results. What We are Looking for Proven track record of building top talent and high performance. A Team Player Experience managing large scale systems in competitive and rapid growth environments Master of on-page & off-page SEO Understand the co-relation of content & link-building. Who speaks the language of google webmaster & analytics Bachelor's degree with experience of 2 - 4 years in Digital Marketing domain.
About Trademo International trade as an industry is long due for disruption. Our resolve is to expand and improve upon age-old inefficient market which has a global impact. We are building a team of hustlers who are passionate about one simple and ambitious mission: Supporting SMBs(Small and Medium Businesses) who want to access and conquer the global market. Led by a serial entrepreneur who has a deeper understanding to solve this complex problem.Trademo is a SaaS startup building market-leading products to help SMBs globally start, grow and manage their cross-border trade seamlessly. Trademo is well capitalized with the Seed investment by the Founder and a globally renowned tech investor. About Founder Trademo has been founded by Shalabh Singhal who is a serial tech entrepreneur. Shalabh last co-founded ZipLoan, a leading fintech SME lending startup in India. ZipLoan is a Series B funded company and a leading SME fintech lender in the country. He earlier founded Credence, a Data-driven Digital Marketing, CRM Product and Sales Solutions company. Shalabh is Alumni of Goldman Sachs, IIT BHU, CFA Institute USA and Stanford SEED. Role Customer Success Manager Location CyberCity, Gurgaon What you will be doing here: Become your customers' strategic consultant and go-to person for help; Deliver insights to help customers optimize the value of Trademo products, and improve their metrics and overall performance. Share responsibility of revenue along with the marketing team Support clients in achieving their required goals on Trademo Identify successful customers and turn them into advocates, measured by participation in reference calls, case studies, webinars and blogs. Bring intelligent product feedback and recommendations from customers back to Product teams. Contribute to the development of industry-leading processes and best practices for delivering Customer Success. Maximize your portfolio’s expansion while minimizing churn and contraction Skills Required: 3+ years of work experience as a Customer Success Associate/Manager Experience in working for the SaaS, PaaS or Cloud companies. Experience in handling clients from USA, UK, China, and other countries Excellent verbal and written communication skills in English Experience running engaging webinars Experience writing customer-facing documentation Analytical thinker who is able to translate complex data into actionable plans Excellent interpersonal skills to strike a connect with diverse people across the globe At ease demonstrating product functionality; ability to provide a comprehensive overview of key business use cases Engaging phone & video presence: enthusiastic and high energy, but also poised, confident, and extremely professional Comfortable in the fast-paced, global team Knowledge of overall marketing tech, digital marketing is an added advantage Prior experience/knowledge of Global Trade would be preferred. Soft Skills Required: A creative, hard-working and humble disposition Desire to make a strong impact on the lives of millions through their work Capacity to communicate well with stakeholders as well as team members A quick thinker who can adapt to a fast-paced startup environment and work with minimum supervision Why you should join us: Opportunity to build products for SMEs globally from India and have a 360-degree experience of building a global SaaS business. Top-notch Design, Engineering and Product work in India. Be an early member of a small team of passionate rockstars building scalable and disruptive product having a global impact. Join the startup led by an experienced founder and opportunity to have exponential growth. Goes without saying, ensuring fun at the workplace via regular parties and company-sponsored semi-annual team trips. You will be part of a young but experienced team. It’s going to be a long journey, will ensure you have fun, excitement, and inspiration along which will have a lasting impact. If you are an ownership driven individual, come and have tea/coffee with us.
Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients. The agency is one of the few in India that has partnerships with the biggest platforms like Facebook, Google API, Taboola and many more. They are serving more than 100 clients and is on an explosive growth path. The founder is a serial entrepreneur and an alumnus of IIT-BHU. He has assembled a unique team of seasoned data scientists, consultants, and digital strategists to deliver the best online marketing solutions. As a Digital Marketing Analyst, you will lead the design and implementation of experiments for improving products such as A/B or split testing. What you will do: Understanding client goals, creating and executing strategies to exceed these goals. Preparing and analysing of performance reports & review with clients. Providing strategic insights on the landing page, ad creative etc. Analysing performance of digital campaigns across the level; providing tactical recommendations for increased performance. Assisting in identifying opportunities that are most effective at driving conversions, revenue, ROI, and scale across Digital Marketing programs. Measuring the success of campaigns using appropriate key performance indicator (KPI) classifications – impressions, clicks, CTR, CPC, CPA, CPM, conversions. Reviewing and analysing results from current program offerings & suggesting changes and enhancements to help increase conversions, revenue and ROI. Assisting in training on tactical processes and best practices to Digital Analyst(s). Attending and participating in all relevant meetings. Collecting, reporting, analysing and interpreting the digital analytics data to drive decision making and improve its digital products. Creating case studies on the work. Researching, building frameworks and innovating the offering portfolio of the company. Establishing thought leadership by contributing articles towards the official. Managing projects related to digital analytics from start to finish including data integration, report and dashboard automation, product analytics and insight, data collection, and product optimisation What you need to have: In depth knowledge of Google Adwords, Facebook Ads and Google Analytics. Ability to multitask in a fast paced environment. A firm believer in stats and can weave stories around numbers. Aggressive about meeting goals & timelines. Editorial experience is a plus. Strong writing and creativity skills. Detail-oriented, takes initiative. Able to effectively work independently, or at times as part of a team. Strong working knowledge of Microsoft Office, specifically Word, Excel and PowerPoint is a must. Excellent problem solving and analytical skills and combine creativity with strong quantitative skills. Above 80% in class 10th & 12th Maths score. BE/ BTech - Should be from Tier 1/ Tier 2 college
Pocket52 is a data-driven E-Sports Platform, crafted with love and passion by an outstanding team of Visionaries, Avid Gamers, Business Moguls & Technology Gurus. Bringing live & connected games such as Poker & Rummy to your devices with real-time multiplayer action together, anywhere, anytime.Pocket52 got certified as India's First Cryptographically Secured Random Number Generator Poker Platform Powered by Lava-Lamps. We are a funded start-up, raised funds from Speciale Invest and couple or marque angel investors. We are growing 5x :DWe’re looking for an experienced digital marketer to join us. This profile involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.In the role of a digital marketer, you'll be involved in developing an organization's multi-channel communication strategies and may work across several areas, or specialize in a few.Responsibilities:-Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance-Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.-Optimizing campaigns across multiple channels to deliver the best return on investment-You identify replicable marketing strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset-You write content for marketing ads, campaigns and landing pages-You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group-You build and run A/B tests across landing pages and the homepageREQUIREMENTS:-Having an entrepreneurial mindset-Fast and willing to learn-Understanding of statistics and ability to support hypotheses with data-Experience in performance marketing & SEO-A/B Testing and Data Analytics experience-Being curious and creative-Being relentless in pursuit of growth-Preferred to have experience in Hotjar, Semrush, Hubspot and/or other similar tools within the growth stack1. Plays the games with some measure of desire to improve. - Of course, we want you to be someone who plays the games we create our tools around. Playing them may be enough, but to communicate to players effectively you must have some sort of latent desire to improve…No we don’t care if you are Bronze or Diamond.2. Self-initiated, fast learner with a positive attitude. - We don’t want to tell you what to do all the time. Hopefully, you will tell us what we need to be doing. - We want “can do” people, not “can’t do” people. In our experience, passion breeds enthusiasm, which breeds a strong desire to learn. That’s why we want to know you care.3.Strong sense of team spirit thriving in a fast-paced environment. - Think of our team as a ranked team, we strive for excellence and don’t waste each other's time with BS. - We all support each other, but that also means being good critics. - Be able to take criticism! That is the only real path to improvement!About Us - - Marquee Entrepreneurs from Education, Consumer Service, Content Platform Verticals with a history of successful exits.- Co-Founder of Plancess, ranked among top 3 Ed-Tech companies by 2015, sold to Career Point Group- Co-Founder of TimeMyTask, a pioneer in on-demand hyperlocal home cleaning startups, sold it to MyDidi- A combined experience of 30+ years across domains, having an experience of building capacious teamsAmazing Perks:Awesome Office | Unlimited Poker Gaming (U can win a lot of cash if u become a pro) | Intellectual Exchange & Satisfaction | Discussion War-Rooms | Free Medical Insurance | Free snacks, because we need fuel! | Free coffee, because how else are you going to pound away at the keyboard all day? | Relaxed dress code | Employee Performance Bonuses | Commuter stipend | Flexible work schedules | TGIF | Pet-Friendly Office