Digital Marketing Jobs

Job Description: The Digital Advertising Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Bluetent’s clients. This position is primarily focused on paid search ads within the Google and Social Media platforms. Campaigns will also include retargeting, display, and video ads. This position includes 25% strategy, budget allocation, client communication, and 75% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly with in-house and client teams.     In this role you will: The essential functions of this client-facing Specialist position include the following: Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients Expertise in on-page and off-page SEO Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs Analysis of campaign data and reporting on recommendations and strategy on a monthly basis Management of ad budgets, text ad creative, and keyword research Perform digital advertising audits Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities Ability to communicate professionally on client calls and via email Ensure implementation of best practice guidelines and follow company processes Must be a team player that is also comfortable working independently Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions Previous agency experience is a plus   The skills/qualifications we are looking for: Minimum of 2 years of Google Ads account management experience required Minimum of 2 years of Digital Agency experience required Google Ads Certification required Google Analytics experience a plus Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising

Marketing Manager: Profile: The primary role of marketing manager is to attract, retain and grow revenue from a company's targeted customers - across markets. The person is expected to have a proven track record with a minimum 7 – 8 years of experience.  In carrying out this role, you must support revenue with lead generation and other quantifiable marketing activities.     Roles and Responsibilities:  Develops and implements strategic marketing plans (International & Domestic) for the company. QualifiedRevenue generating Leads through various marketing activities: Digital marketing campaigns. Social media. SEO and superior web presence. Prior experience of marketing for IT/ITES businessis a must. Messaging, communication to be crystalized and executed in helping generate revenue. Build content around the product / service to be pushed across channels. Manage the team to perform accurate data generation for digital marketing activities for its target markets / companies. Team Management. Finding ways for team to achieve success – recruit, train, mentor and evaluate team members.     Location: Noida

Exp: 1+ year agency experience CTC: 15k - 25kSkills: Create, curate, and manage all published content (images, video and written).•Monitor, listen and respond to users in a Social way while cultivating leads and sales.•Develop and expand community and/or influencer outreach efforts.•Design, create and manage promotions and Social ad campaigns•Compile reports for management showing results (ROI).•Monitor trends in social media tools, applications, channels, design, and strategy.

Job Description for SEO & SEM Specialist: Search Engine Marketing Specialist (SEO/SEM) will be responsible for planning,implementing and managing company's and client’s overall SEO & SEM strategy. The specialist will cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.Key Responsibilities:- Plan, develop and implement our SEO & SEM strategy- Work towards organic search optimization and ROI maximization- Identify key SEO KPIs- Monitor redirects, click rate, bounce rate, and other KPIs- Manage all Campaigns across all Search Engines- Extensive Keyword Research, Expansion & Optimization and Strategy Development For SEO/SEM- Responsible for managing all SEO activities such as website architecture, content strategy, link building &; keyword strategy to increase rankings on all major search engine- Display & Re-marketing Campaigns Knowledge- Good Google Analytics and Goal Setup Knowledge- Monitoring the success of campaigns using various reporting tools- Analyzing campaign metrics/data and providing interpretation and suggestions forimproving performance to the Team- Conducting A/B testing across ads and landing page- Adwords/Bing Certification is a plus ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills- Knowledge of ranking factors and search engine algorithms- Research and analyze competitor advertising links- Proven success in link building and viral strategiesRequired Candidate profile : - 1-3 years of experience in handling clients for a digital agency- Excellent communication skills both verbal and written- A natural proclivity to formulate on-the-go strategies while managing the account.- Proven SEO experience- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.- Solid understanding of performance marketing, conversion, and online customeracquisition- In-depth experience with website analytics tools (e.g, Google Analytics)- Knowledge of ranking factors and search engine algorithms- Up-to-date with the latest trends and best practices in SEO and SEM

Head - Digital MarketingExperience - 10 years minimum in Health Enterpreneural Mind - will be able to create,manage and successfully run a Digital Advertising P&L from scratchHealth / Pharma experience is a must

Responsibilities: Understand and communicate our product benefits via our website and marketing campaigns Ideate and develop relevant and shareable content for our blog and social media Plan and manage our community outreach and influencer marketing activities Plan and execute our promotion and email marketing calendar Development of our product and marketing key initiatives release schedule Work with teams to break up tasks, identify key work, dependencies Work with HR to manage capacity requirements Identify bottlenecks, unknowns, and the critical path Proactively work to see key work on the critical path is completed Setup and monitor daily progress via burndowns Solve bottlenecks or escalate them Review customer feedback and help prioritize our backlogs Requirements: 2+ years of digital marketing experience Excellent English and writing skills Excellent understanding of content marketing and social media Experience with email marketing campaigns Excellent analytical skills

The candidate must have good English writing & verbal skills. Should be a logical thinker with sound MS-Office & internet knowledge. Aware of digital marketing latest technique, updates, and tools. Expert in social media and content marketing. Demonstrable experience in SEO/SEM/SMO. Good knowledge of On-Page / Off-Page SEO factors. Should be able to generate website traffic, increase keywords ranking & leads Knowledge of keyword research & analysis Knowledge of Google Analytics & Google Webmaster Tool & other tools Good knowledge of online content marketing Defining success metrics and reporting needs for campaigns. Social media to create brand awareness Online reputation management Good communication skills & good verbal & written English Knowledge of Ad-word, PPC & affiliate marketing, email marketing will be added advantage Basic Knowledge of HTML, JavaScript, CSS, CMS & Web programming Work with designers to ensure content is informative and appealing

We are looking for: An ambitious “Digital Marketing Specialist” with a drive to excel in leading digital marketing initiatives. Ideally, you have a proven track record in overseeing the planning and execution of the digital marketing strategy. We’re looking not only for an executive who blindly hits targets but also shows exceptional creativity in creating and marketing content pertaining to SaaS, with talent in branding through partner portal websites, digital communications including email, affiliate marketing and has experience in translation of marketing objectives into digital marketing campaigns, analytics and system integrations. Responsibilities: ➢ Develop and manage digital marketing campaigns and Oversee a social media strategy ➢ Manage and maintain the organisation’s website(s) ➢ Write and optimise content for the website and social networking accounts such as Linkedin Facebook and Twitter ➢ Track and analyse website traffic flow and provide regular internal reports ➢ Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion ➢ Continually work on the Search Engine Optimisation of the website(s) ➢ Arrange webinars and webcasts and Edit post videos, podcasts and audio content online ➢ Create online banner adverts and oversee pay per click (PPC) ad management ➢ Write copy for email marketing campaigns ➢ Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing ➢ Work on printed material to supplement online production content ➢ Attend product launches and networking events

The candidate is responsible for setting up, managing and optimizing advertising campaigns to ensure that campaigns reach full delivery and maximum performance.The candidate is extremely organized and will leverage checklists to ensure that nothing is forgotten and will strive for zero errors. The candidate is comfortable working in a fast-paced, demanding, metric driven, entrepreneurial environmentResponsibilities: • Create tag documentation for the advertiser • Create advertiser accounts • Manage and monitor advertiser campaign budget and bid setup.• Manage user segmentation setup in advertiser campaigns.• Pause/Resume advertiser campaigns.• Create and manage advertiser ad banner and coupon setups.• Manage third party tracking, brand safety, view-ability, fraud detection tags.• Manage Facebook ads.• Work with analyst, creative and technology teams closely on optimization and reporting• Assist advertisers to resolve technical problems and answer questions on materials to be delivered.