Job Description: Responsible for Digital Media planning & placements and achieve traffic targets across all digital channels Responsibilities: • Managing Marketing ,Advertising and brand plan for our e-commerce websites • Develop Marketing calendar and promotions strategy based on the customer target group • Work across teams to develop Consumer Insights & Plan and Deliver Marketing campaigns • Plan, Develop and Deliver Digital Channel goals and Traffic targets • Manage digital channels like Search Engine Marketing, Direct Marketing, Affiliate Marketing & Social Media Marketing • Screen potential business deals by analyzing market strategies, deal requirements & potential • Identify e-commerce trends & opportunities by contacting potential partners; discovering and exploring business alliances • Manage and develop digital marketing team Job Requirements: · Should possess excellent communication, written and analytical skills · Should be flexible and good team player · Creative Problem Solving - approaches every challenge as an opportunity · Applies creative, out-of-the box thinking to overcoming obstacles and taking advantage of opportunities in the marketplace Educational Qualification & Experience: · Any Graduate with 4+yrs in Online Marketing
Role Summary The Associate Director - Performance Marketing establishes and implements digital strategy to drive revenue and grow business for Unacademy’s Business Categories. The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI. Key Responsibilities: Create and implement a digital marketing strategy to drive awareness, traffic, leads and conversions Devise the strategy for PPC, Affiliate and Performance marketing, and lead the in-house teams for management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS). Responsible for setting the category specific Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple channels (owned & paid). Generate website & app traffic/searches with multi-channel & testing approach Apply customer and channel insights to inform and evolve our customer segmentation strategy for omni-channel growth Setting up attribution models, multi-channel tracking Create, maintain, and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments. Manage third parties effectively such as digital agencies and service provider Qualifications Required: MBA in Marketing or any other related field with minimum 7 years of experience in performance marketing, with an experience of leading a team. Experience in marketing automation tools like Intercom, Web Engage & Clevertap Good understanding of PPC , programmatic, social and affiliate based marketing with proven results Strong data-driven orientation and analytical mindset with a focus on ROI Comfortable working in a fast-paced environment
Responsibilities: Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, etc.) Launch optimized online adverts through Google Adwords, LinkedIn etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.) Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors Skills and Qualifications Skills and experience in creative content writing Analytical mindset and critical thinking Problem solving attitude Self-motivated and articulate Driven to set right targets and achieve them Ability to work in team
Responsibilities : · Assist in the formulation of strategies to build a lasting digital connection with consumers · Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.) · Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness · Be actively involved in SEO efforts (keyword, image optimization, etc.) · Prepare online newsletters and promotional emails and organize their distribution through various channels · Provide creative ideas for content marketing and update website · Collaborate with designers to improve user experience · Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.) · Acquire insight in online marketing trends and keep strategies up-to-date · Maintain partnerships with media agencies and vendors Competencies & Skills Required : · Proven experience as Digital Marketing Executive or similar role · Excellent understanding of digital marketing concepts and best practices · Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM · Working knowledge of ad serving tools (e.g., DART, Atlas) · Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, WebTrends, etc.) · Skills and experience in creative content writing · Analytical mindset and critical thinking · Excellent communication and interpersonal skills
Role The role of a Content Developer will be to assist the marketing team by developing, editing, and maintaining awesome content. You should be able to provide ideas, work independently, or with teams to achieve the organization’s needs of growth through consistent content push. The primary role and responsibilities of a Sales Executive include: Responsibilities Develop, edit and maintain interesting and awesome content Lead the content development activities independently Develop periodic blogs, newsletters, LinkedIn posts, case studies besides adhoc requirements Coordinate with various teams to collect the right information and translate it into a required piece Maintain the content release schedules Learn tools to manage content Assist in marketing & PR activities Maintain knowledge of all product and service offerings of the company Share, execute and collaborate on new ideas Qualifications Must have basic knowhow of technologies Having experience in writing technology related content gives you a brownie point Excellent written and verbal communication Must be creative Must be able to work in a fast-paced environment Must be able to deliver quality content in the first attempt Must be comfortable wearing multiple hats Content development, editing, or both together Must be able to develop good relationships Must have excellent interpersonal skills Must be detail-oriented and an active listener Ability to work under pressure with excellent time management Must be a quick learner Must know how to manage different priorities Should be ambitious and goal-oriented
Core Focus:Provide leadership to a large portfolio of revenue and clients. Directly overseeing a set of Engagement Managers, with overall responsibility for client success, achievement of client goals, delivery effectiveness and people development.iQuanti’s engagements team is comprised of marketing professionals from a variety of backgrounds who drive growth and retention in our current client portfolio, largely consolidated within the Fortune 500 companies.Core responsibilities• This role is responsible for success of a portfolio of projects and delivering on the goals of client satisfaction, strategic value and project management across the organization.• The person will play the role of a chief problem solver/strategist across multiple projects.• The individual will partner with iQuanti global teams and clients conceptualizing, planning and implementing online/digital marketing strategies, understanding business priorities and aligning recommended solutions to client requirements for facilitating execution.• Solve business problems in digital marketing (lead generation/sales/acquisition/branding, etc.) by collaborating with solution teams to build the final set of recommendations• He/she will drive cross functional teams made up of digital marketing solutions (SEO, paid search, display, channel attribution, etc.), marketing technology and digital analytics teams to achieve client goals.• People management responsibility for 6+ managerial resources and overall span of ~50 people organization• He/she will help iQuanti client servicing and solution delivery teams in planning, monitoring and reporting, risk management, and change management, etc.• On-time, on-budget and quality delivery of the project• Digital marketing advisor and coach to Engagement Managers on all aspects of digital channel execution (SEO, Paid, Analytics) and effective program management techniquesKey skills required• Strong executive presence and an ability to consult with clients/ prospects on digital marketing solutions and showcase firm capabilities• Understanding and proficiency articulating, unpacking and improving the customer digitalacquisition journey• Strong story- telling skills, with a proven record of engaging with C level stakeholders, conducting executive presentations etc.• Ability to work in a fast paced environment, deal with competing priorities, and bring structure to ambiguity. Ability to collaborate with teams across time-zones.• At least 12 + years of post- MBA experience in marketing, strategy or business consulting roles, a mix is preferred • 5+ years of experience in digital marketing is preferred• Working knowledge of key digital business practice areas, and familiarity with Search Engine Marketing, Social Media, User Experience and more. Some specialization in SEO or SEM a plus.• Demonstrated ability to align and work with global teams comprised of multiple cities, cultures and commensurate time zones• Impeccable organization skills, exceptional communication skills in both written and verbal form • Autonomous, multi-tasking work styleMandate: MBA from a Top Tier/ Premier Institute (earlier or 2010 passed out)Great-to-haves:• Proficiency (past or present) in performance marketing channels and tools, such as:• PPC (Bing, AdWords, Kenshoo, Marin)• SEO (SEMrush, Moz)• Display (Programmatic, Retargeting, DSP, DMP)• Social (Facebook Advertising)• Analytics (Google Analytics, Adobe Analytics)
CloudQA is a bootstrapped SaaS startup based out of Hyderabad. Our web application testing tools have helped companies ensure their customers get the best digital experiences.We're looking for hard-working digital marketers to help us grow faster. As a Digital Marketer at CloudQA, you will: Implement marketing strategies to scale lead generation Update and optimize the website regularly for conversion Work in collaboration with freelance content writers to blog high-quality content Help the team with sales collaterals Engage potential customers via our social media accounts You must be: A strong communicator Data-driven decision maker Meticulous when it comes to details Customer obsessed Team player At CloudQA, we support independent decision making and critical thinking. You can expect a tremendous career growth in a short-time! Apply with us to learn more.
AMAZON PPC AnalystWe are looking for autonomous and motivated marketing professional with exceptional organizationskills to help us scale our paid advertising efforts on Amazon.Job Responsibilities● Should be skilled at managing businesses on Amazon, including listing, planning and creatingpaid search campaigns and overall management of seller central and AMS accounts.● Research and analyze competitors, marketing approach, ranking, keywords etc.Perform keywordresearch (discovery and expansion) in coordination with client business objectives to optimizeexisting content and uncover new opportunities.● Understand the client's goals. Maintain and build relationships with key client staff to maintainoptimal retention rate and client satisfaction.● Manage bids throughout the entire campaign for clients, monitor and update daily budgets● Product optimization including organic search terms paid search terms and other promotionalcampaigns (i.e. coupons)● Ability to conduct keyword research and selection for PPC campaigns to maximize budget● Monitor and manage inventory levels in all applicable Amazon marketplaces. Help with inventoryforecasting for large product catalogue● Optimize product detail pages including titles, bullets, descriptions, images, and rich (A+) contentfor higher conversion and better search rank.● Daily monitoring and analysis of all advertising campaigns. Analyzing revenue, campaignperformance, ACoS, daily ad spend, etc● Manage campaign expenses, stay on budget, and estimate monthly costs● Monitoring and reporting performance of new and existing products.● Keep track of all details on project status and next steps. Be able to report that information whenrequested.● Monitor Amazon account health and metrics; proactively alert team for issues and resolve asappropriate.● Contact Amazon support whenever issues arise along and consistently following up with them.● Analyze data within Amazon, present findings and recommendations for areas of growth in termsof product catalogue and strategy.● Analyze current sales data, conversion rates and optimize product progressions● Constant Learning of what is working on Amazon, Keeping up with the new trends, thecompetitive landscape, and new featuresQUALIFICATIONS:● 2 years experience with marketplaces is a MUST!● Skilled at PPC optimization techniques● Direct, hands-on experience in managing large scale, complex paid search and shopping feedcampaigns.● Strong math and analytical skills● Extremely proficient in Microsoft Excel● Experience in data analysis, performance trends etc.● Excellent verbal, written and communication skills.● You must be extremely organized and be able to handle multiple tasks at once.
Role : Digital Marketing Associate Location : Gurgaon (Sector 58) - Work from Office - 6 Days Working Roles & Responsibilities: Run paid marketing campaigns on social media platforms like Facebook, Insta, Linkedin, Google, Quora etc to generate leads Track and optimize KPIs like CPL, CTR, marketing spend and quality + quantity of leads Strategise with the senior management team about new campaigns on lead gen and brand building Work with content marketing team to improve SEO and increase organic lead share into top of the funnel Requirements: 2-3 years of experience in running campaigns on Facebook, Insta and Google. Certifications from Google in Adwords, PPC and other areas would be highly beneficial Experience of GTM and Google Analytics in tracking campaign performance across different channels High on ownership and experience in startups is highly preferred
We are looking for a marketer with 3+ years of experience promoting B2B SaaS Product by designing and executing innovative marketing strategies to generate B2B leads. The various initiatives include: Competitive Research and Market Analysis Driving traffic to website to generate leads and tracking conversions, and key KPIs Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion Monitoring of Leads from all the Online Channels Prepare online newsletters and promotional emails and organize their distribution through various channels Responsible for Managing Online Brand and Product Campaigns to Raise Brand Awareness Manage SEO, SEM and Content Management Plan and monitor the ongoing company presence on social media (Quora, LinkedIn, Twitter, Facebook, etc) Skills: We are looking for someone who has exposure to the following: Needs to know Lead Generation, Lead Nurturing, Demand Generation, Email Marketing, Marketing Automation, Campaign Management, Web Traffic and Conversion, Lead Qualification Programs, Automated Nurture Campaigns, Marketing Funnel Management. Must have excellent Oral and Written communication skills. Must have excellent understanding of digital marketing concepts and best practices Hands-on experience in Marketing Automation tools, Google Analytics, Google Adwords and LinkedIn Ads. Must have hands on experience in handling CRM’s and its integration with third party plugins. Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)
About the company A US based funded startup. Hiring for the Growth Manager - Paid Acquisition role, and looking for someone who will work with the Head of Homeowner Growth in building strategies and execution. Apply if you are excited about creating a platform for true entrepreneurship.Responsibilities● Own all paid acquisition for all our Business Owners. (It’s not about acquisition of leadsanymore. It’s about contribution to the pipeline and driving the revenue.)● Work closely with the Head of Homeowner Growth to plan and drive paid acquisition initiatives across channels - Google, Facebook, Taboola etc.● Work closely with the lifecycle manager to lay out clear customer journeys based on the intent, geography, demographics, device etc. of the traffic.● Work closely with other internal resources - design, content etc. to ensure timely roll out of planned campaigns.● Ideate and come up with portfolio strategies to ensure accurate budgeting for each business owner account.● Capture high-quality data beyond the vanity metrics, and derive insights that drive decision making● The discipline of marketing is shifting from people-centric to API-centric activities, therefore, one of the most critical responsibilities would be to interface with the product and engineering team to develop internal tools that give us massive leverage over any other competitors. This is not for the faint-hearted, traditional marketer.● Productize and automate as much as possible. Be the Product owner● Set up a monitoring protocol. Monitor KPIs and success metrics. Identify issues, modify the plan and processes related to it which may lead to a better outcomesMinimum Qualifications● 4+ years of experience working as a Growth Manager at funded tech startups● From top IIMs or IITs or ISB● Experience working as a founder of a disruptive Marketing Agency is a plus● Prior experience in interfacing with Product teams to roll out marketing tools is also a big plusYou are a good fit if● You have engineering approach to marketing● You love to take on really challenging problems and follow through end to end on the process and outcomes● You are highly analytical and are able to look at problems objectively and can hustle to solve them creatively● You are a good communicator and an excellent writer. Since we are an async and remote-first company, most of our work is written. You'll need to be able to proactively communicate in concise, clear, and simple writing.