Business Development Executive

Hiring for AGM- Performance Marketing at EaseMyTrip.com

Location-Gurugram- Sec-32

Experience - 10-15 Years in Performance Marketing

6 Days Working

Preffered candidate from Travel Industry

About The Role

The AGM- Performance Marketing at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages.

Preferred Candidate Profile:

• Educational Background: Holds a degree in Marketing, Business Administration, or a related field.
• Experience: Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.
• Analytical Skills: Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions.
• echnical Proficiency: Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.
• Strategic Thinker: Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results.
• Communication Skills: Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management.
• Problem Solving: Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives.
• Adaptability: Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors.
• Goal-Oriented: Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets.
• Team Player: Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.

• Company Overview

EaseMyTrip commenced its operations in 2008 by focusing on the B2B2C (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging its B2B2C channel, the company commenced operations in the B2C (business to customer) distribution channel in 2011by primarily focusing on the growing Indian middle class population’s travel requirements. With our presence in the B2B2C and B2C channels, we were able to commence operations in the B2E (business to enterprise) distribution channel in 2013 with the aim of providing end-to-end travel solutions to corporates. Our presence in three distinct distribution channels provide us with a diversified customer base and wide distribution network. We believe that the strength of our brand, the quality of our services, our user-friendly websites (www.easemytrip.com and www.easemytrip.in), android and iOS based mobile applications (EaseMyTrip), our customer centric approach, as well as our efficient marketing programs have enabled us to develop significant market share in the domestic airline ticket business in India. In Fiscal 2019, GoAir, and SpiceJet, recognized us as amongst the top travel partners in terms of revenue and passenger count. The strength of our brand has increased significantly over the years. Our technology-enabled infrastructure and systems have enabled us to operate and maintain an efficient and lean organization related to the size of our operations. We have not required any equity infusion subsequent to our original incorporation requirements, and we have historically financed our working capital requirements and the expansion of our business and operations primarily through funds generated from our operations and debt financing.

Roles and Responsibilities

§ Writing, editing and publishing engaging content for various social networks, including Instagram, Linkedin, Twitter and Facebook etc.

§ Tracking and reporting on social media responses by analyzing traffic to the site

§ Update our social media pages with compelling company news, events, celebrations or solutions and services

§ Respond to questions and comments on our social media pages in a timely and accurate manner

§ Maintaining a visible online on social media presence and adhering to the marketing goals

§ Increasing the company's awareness and readership by using relevant advertising techniques

§ Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience

§ Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content

§ To create a range of engaging digital content such as Marketing and     

 Promotional videos and Reels to be used across a variety of online

 platforms and social media channels.

§ To help us maximise our online profile and develop our ever-growing social media presence through the creation of video driven strategies and digital media content.

§ Pays attention to trends on Instagram Reels creating and analyzing what works for our business.

§ Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)

§ Contribute to the creation of various content materials including: Blogs, Articles, Website Pages, Email templates, Social Media posts etc

§ Develop a deep understanding of MHFAI’s business, brand voice, and target audiences.

§ Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website

§ Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation

§ Continuously discover and implement new editing technologies and     industry best practices to maximize efficiency

§ Requirements and skills

§ 3+ years of solid experience in digital content marketing or related fields

§ Excellent written and oral Communication skills

§ The ability to create original web content with images or videos

§ Proven work experience as a Social Media content writer or a similar role

§ Hands-on experience using various social media platforms to advertise

§ Proven record of excellent writing demonstrated in a professional portfolio

§ Ability to work independently with little or no daily supervision

§ Working knowledge of SEO, analytics tools, and keyword research

§ Strong research skills and the ability to synthesize complex information into clear and concise content

§ Creative thinking and the ability to generate innovative ideas

Responsibilities:

Develop and maintain user-facing features for web applications

Collaborate with the design team to implement responsive and visually appealing interfaces

Ensure the technical feasibility of UI/UX designs

Optimize applications for maximum speed and scalability

Stay updated on emerging frontend technologies and industry best practices

Troubleshoot and resolve bugs and performance issues

Work closely with backend developers to integrate frontend components with server-side logic

Participate in code reviews and contribute to a collaborative development environment

Skills:

Proficient in HTML, CSS, and JavaScript

Experience with modern JavaScript frameworks (e.g., React, Angular, or Vue)

Strong understanding of responsive design and cross-browser compatibility

Familiarity with version control systems (e.g., Git)

Knowledge of build tools and package managers (e.g., Webpack, npm)

Ability to translate design mockups and wireframes into code

Excellent problem-solving and debugging skills

Strong communication and collaboration skills

Attention to detail and a passion for delivering high-quality user experiences

Qualifications:

Bachelor's degree in Computer Science, Web Development, or a related field (or equivalent work experience)

Proven experience as a Frontend Developer or similar role

Portfolio showcasing previous frontend projects and development work is a plus

 Job Description:

We are looking for a self-starter/ Full Stack Developer who can work well with minimal guidance and in a fluid environment. Proficient at programming and interacting with APIs and good knowledge of RESTful design. Customer-focused reacts well to changes, works with teams, and is able to multitask. A natural communicator who can articulate and express thoughts and explain technical concepts in clear, plain English (both written and verbal)

Key Responsibilities: 

Hands-on experience in different technologies and languages such as Java, JavaScript, HTML, CSS, ReactJS, NodeJS, MongoDB, Express JS, MySQL to develop applications. Full Stack Developers approach software holistically since you cater to both user experience and functionality. Participating in the design and creation of scalable software. Writing clean, functional code on the front- and back-end. Testing and fixing bugs or other coding issues

Position Type: Full-Time

Educational Qualifications: B.Tech/B.Sc/MCA/Relevant Degree in Computer Science.

Experience: 3+ years of hands-on experience in Front-end & Backend

Reports to: Development Manager

Roles & Responsibilities:

• Work with development teams and product managers to ideate software solutions
• Design client-side and server-side architecture
• Build the front-end of applications through appealing visual design
• Develop and manage well-functioning databases and applications
• Write effective APIs
• Test software to ensure responsiveness and efficiency
• Troubleshoot, debug and upgrade software
• Create security and data protection settings
• Build features and applications with a mobile responsive design
• Write technical documentation
• Work with data scientists and analysts to improve software
• Excellent scoping and estimation skills

Skills and Responsibilities:

• Proven experience as a Full Stack Developer or similar role
• Experience developing desktop and mobile applications
• Deep understanding of client-side development, coding in HTML5, CSS3, JavaScript ES6, and jQuery.
• Developing and implementing highly responsive user interface components using react
• Strong experience using a client-side MVC framework such as NodeJS, React JS, NextJS, Redux.
• Strong experience in feather JS is a plus
• Familiarity with common stacks & tech stacks.
• Strong knowledge in databases MySQL, MongoDB, web servers Apache, and UI/UX design.
• Top-notch programming skills and write code for robust software design.
• Experience in responsive design, cross-browser compatibility, and website performance.
• Knowledge of performance testing frameworks including Mocha and Jest
• Experience in object-oriented design skills.
• Aggressive problem diagnosis and creative problem-solving skills.
• Good understanding of how browsers and DOM work.
• Experience with Git.
• Experience with handling Services, RESTful, APIs.
• Knowledge of frontend CSS frameworks like Bootstrap.
• Excellent communication and teamwork skills
• Great attention to detail
• Organizational skills
• An analytical mind and problem-solving skills.
• F&B (Food and Beverages) domain experience is a plus.
• Monitoring and improving front-end performance
• A passion for new consumer technology and the emerging media landscape

• Developing and refining prioritized product needs based on insights from market research, competitive analysis, customer engagement, business needs and collaboration with subject matter experts
• Owning the successful delivery of your roadmap and co-owning the success of the overall products
• Effectively identifying and managing cross-team dependencies
• Building effective relationships that matter with engineering, design, QA and a variety of cross-functional stakeholders
• Developing communications material, value propositions, and high-level strategic justification to help explain the why of your product both internally and externally
• Developing relationships with customers and prospects, gathering and understanding customer feedback on existing products and products in development
• Communicating the vision of the product, value proposition and releasing goals to the cross-functional team as part of the release planning process

Desired Candidate Profile

• Bachelor’s degree
• 2 Years of product management experience, including cloud/SaaS product
• Preferably 5 Years of product management experience, including cloud/SaaS product
• Healthcare Experience
• Understanding of the industry, market, and product/service trends affecting the organization’s competitiveness
• Expertise on features and product
• Excellent communication and collaboration skills
• Customer centric mindset
• Ability to lead agile teams effectively
• Ability to use common tools to create mockups, stories, and roadmaps
• Ability to find way to measure and track customer satisfaction effectively throughout the product development    

• Developing front end website and application architecture.
• Designing user interactions on web pages.
• Developing back-end website and applications.
• Creating servers and databases for functionality.
• Ensuring cross-platform optimization for mobile phones.
• Ensuring responsiveness of applications.
• Working alongside graphic designers for web design features.
• Seeing through a project from conception to finished product.
• Designing and developing APIs.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages.