What you’ll do Lead app acquisitions via Google & Facebook, and in addition, handle performance marketing agency. Develop the CRM strategy for retention & reactivation to drive & maintain a constant retention rate across categories. Drive all marketing automation activities to develop and execute end to end user journeys from onboarding to reactivation. Lead app acquisitions via Google and Facebook, and in addition, handle performance marketing agency. Handle the communication plan, user retention and marketing automation. Work closely with product, UX/design & engineering to enable Growth and Merchant marketing initiatives & drive bottom-line conversion. Experience on working with marketing automation engines (Clevertap) & delivery enable platforms (Netcore, Times Internet) and Attribution Analytic tools (Tune/Adjust/Apps Flyer, GDC, GA/Firebase) What You’ll Need At least 5 years of experience in paid social performance marketing, dedicated paid search engine marketing Excellent analytical skills with multivariate testing experience. Familiar with CPA, CPC, CPM, brand objectives and post-install metrics such as LTV. Ability to set goals and execute under tight deadlines. Experience in/around a start-up or e-Commerce / mobile culture a plus - i.e. you can adapt to quick changes within both the company and E-Commerce/Mobile industry. An understanding of the nuances of both the demand and supply side of a marketplace also a plus.
About Hatica.ioHatica is a Cloud Platform and SaaS startup focussed on building a deep observability platform for the cloud-native world to help teams monitor, trace and find software issues quicker no matter how large the system. It was founded in 2019 by a strong engineering team from Georgia Tech, IIT Kharagpur and Uber and is located near DLF Cyber City in Gurugram.Job DescriptionWe are looking for a Marketing Manager / Growth Hacker (Founding team member) who can own our Product marketing efforts end-to-end from strategising to driving implementation. Key Responsibilities- Digital Marketing Strategy: Drive our SEO and SEM strategy- Content Marketing Strategy: Write and maintain product webpages, solution articles, email campaigns and sales material- Customer Research : Deeply understanding the customer need and voice through feedback surveys and data analytics- Community Management : Represent the company in conferences and online forums and chat groups- Demand Generation - Formulate and drive demand generation strategies- Lead Handling: Handle incoming customer queries and drive conversionRequirements and Qualifications- At least 2 years of B2B Software marketing experience- Good english speaking and writing skills to be able to write content and chat with leads and customers- Familiarity with marketing automation tools and product analytics engines- Good ROI-tracking skills, able to prove what is –or isn’t—working- Passion for technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand- Software Engineering background is a plus but not required- Academic Degree is not a requirement
What you’ve done in the past: You have been a founder of a company or led a company from their conception to execution. A single definition or a one-size-fits-all is not something you believe in. You have always been the misfit of the group. You know what end to end ownership and commitments means and have demonstrated the same in your work. You are a leader. You can drive your team to sell ice to an Eskimo. A day in your life now would be: You will work closely with the founders in identifying and evaluating new business opportunities. You would be taking ownership of critical internal processes and driving them. From Marketing to Design and Talent Acquisition to Product management and sales and everything in between. You’ll be joining a team that’s worked for some of the biggest names in the industry. The learning curve will be steep. The pace will be brutal. But if you’re willing to put your head down and work, together we’ll turn an emerging idea into a multi-million dollar project in 2 years.
At Darwin Labs, we create businesses and evolve technologies. We launch 2-3 new business idea every quarter. The role of EIR would be: This is a special role inside Darwin Labs for which you won't have a predecessor. Despite the name of the position being the same, the duties, responsibilities could be different. a) Work closely with the Founders in identifying and evaluating new opportunities b) You could work as a head of the new business, we will be launching at Darwin Labs c) You could be asked to identify and hire early team of the new idea d) Role could include Business Development or Analysis or may be Product Management Desired Qualification: a) Startup company CEO that successfully took an early stage company through product development to commercial sales b) Super high energy and hunger Please send your resume to email@example.com/ 9654163611
If you have an entrepreneurial spirit, get excited about finding smarter ways to do things, and have a burning desire to be part of a winning team where you can truly make a difference, we want to meet you. Creating, managing and growing the company’s presence through blogs, Twitter, Facebook, Slack, Quora, LinkedIn and other strategically relevant online properties Use Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives Also responsible for customer support – answering questions however they come in (Phone, e-mail, Twitter) and managing any online feedback forums Develop and implement tactical plans — including inspired and moderated solutions — that build and nurture online communities Demonstrated expertise in engaging and activating community groups Demonstrated ability to work with client on developing on-brand messaging that best represents their voice and tone online and incentivizing user-generated content creation and sharing Excellent communication skills and creative writing skills.
Routofy Services Pvt. Ltd. started by Ex-Microsoft, IIT Delhi graduates on a mission to change travel search forever. It aims at changing travel search forever by bringing in the much needed technological disruption in an industry that has been stagnant for years, running on a conventional OTA model developed in nineties. The company is proudly backed by Kunal Bahl and Rohit Bansal, founders of Snapdeal.com. The company runs and owns travel portal Routofy.com which compares and combines flights, trains, buses and cabs to give its users end to end connectivity, all the way down to smallest towns and villages. Key Responsibilities: - Define, test and evaluate growth initiatives - Lead a cross-functional growth hacker team responsible for helping drive user growth through experimentation and prototyping - Work with engineering, design and the rest of the product team to execute initiatives - Tinker with platform APIs and help create industry-leading growth tactics - Analyse and report growth success to the management team - Influence the product, especially UX, copy, and messaging, based on your understanding of what users want. - Driving Revenue, MOM growth for Online Business & Brand - Marketing Strategy & Execution: Budgets & ROI - Manage Digital Marketing, Web & Product Analytics Practice - Traffic Scale Up : Leveraging Marketing channels like Organic (SEO), Referral, Facebook paid, Search (Google CPC) paid, Re-marketing, Display, E-mail, SMS, Affiliates & Alliances - Conversion Improvement : Web / Mobile / App: Funneling & Optimization - UX & UI, Search & Discovery, Recommendation & Personalization, Social & Price Optimization - CRM & Loyalty : Lead generation, RFM, Profitability, LTV, Profitability (Cross Sell & Up Sell), Repeat Rate, Referral - Using web analytics tools such as Google Analytics and Heap, draw insights in the performance of various pages across desktop and mobile web. - Ideate new ways to improve conversion rates across our desktop and mobile channels. - Implement and analyse A/B experiments for execution of product ideas. - Work with product managers to ask questions of data and probe deeper with minimal guidance. - Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with our core products. - Understand and improve processes based on quantitative insights on value addition by them. - Be the go-to guy for product related numbers. Qualifications : - B.Tech/M.Tech/MBA degree or equivalent from premier institutes. - 3 to 7 years of experience in an analytical role for a consumer web product company. - Experience with SQL, statistics, and A/B experiments. Preferred : - Experience analyzing large data sets and distributed computing using SQL, spreadsheet software, and other quantitative and statistical modeling technologies and tools. - Proven experience in identifying opportunities for business or product improvement, and defining and measuring the success of those initiatives. - Ability to initiate and drive projects to completion with little guidance. - Exceedingly strong written and verbal communication to convey analyses in an effective manner. Excellent problem-solving and analytical skills. - Basic knowledge of MS excel, Python and R - Experience with web analytics tools, like Google Analytics, Omniture, Mixpanel, Localytics preferred.
To explore a new Innovation in the product development segment.