Marketing Jobs in Mumbai
We are looking for an experienced and result-driven Social Media Executive to join our awesome marketing team! As a Social Media Executive at Yapsody, you will be responsible for implementing and managing the overall company's digital marketing efforts.
Social Media strategies are extremely important for our company's success, so your role will be vital in achieving our business goals and objectives.
We are looking for someone like YOU with creativity, vision, and passion for the intersection of music and digital media. This is a prime opportunity for any skilled marketing executive looking to make his/her mark on a growing worldwide brand within a Silicon Valley-lifestyle environment that inspires out-of-the-box ideas.
Job Responsibilities:
- Responsible for developing and implementing the Social Media strategy in order to increase our online presence and align with company’s business goals.
- Ideate creative and engaging social media posts targeting the right customer profile, collaborate with content development and graphic design team to execute the same.
- In depth research of social media trends, effective hashtags, competitor activities, etc. for each social media platforms such as LinkedIn, Twitter, Instagram, Facebook, etc.
- Develop, manage and oversee social media content covering creative text, engaging videos and images.
- Executing Contest, Polls, and feedback to engage our target audience.
- Maintaining Social Media Calendar covering posts for all the channels or mediums planned for a particular week.
- Managing each social media account with 100% accuracy of business information including timeline cover, profile pictures, etc.
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Develop insightful reports for all the social channels at predefined frequencies and metrics as per it's requirements in the report.
- Stay up-to-date with current technologies and trends in social media, design tools and applications.
- Track and maintain a report for ROI and other metrics weekly/monthly.
- Monitors and develops reports on competitor activity within social media spaces on predefined frequencies.
- Monitor brands reputation on a timely basis making sure brand image is always positive.
- Closely work with other departments of marketing including Search engine, Email, website and content.
- Monitor SEO and web traffic metrics.
Skills & Experience Requirements:
- 2+ years’ work experience as a Social Media Executive
- Excellent written and verbal communication skills.
- Good understanding of audience behavior and ways to track it.
- Good understanding of Organic marketing, Paid marketing & Remarketing.
- Good knowledge of Social Media Channels, Digital Media and Online Reputation management is a must.
- Excellent understanding of digital marketing concepts and best practices.
- Good time management and Proficient with MS Office.
- Experience with B2C & B2B social media, Google Ad words and SEO/SEM.
- Hands-on experience in content management.
- Excellent copywriting and visualization skills.
- Community management and engagement.
- Good understanding of designing tools like Canva.
- Analytical and multitasking skills
- Basic Knowledge of SEO, Keyword Research, Email Marketing.
Job Responsibilities
- Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets
- seek out the appropriate contact in an organisation
- generate leads and cold call prospective customers
- meet with customers/clients face to face or over the phone
- foster and develop relationships with customers/clients
- understand the needs of your customers and be able to respond effectively with a plan of how to meet these
- think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business
- have a good understanding of the businesses' products or services and be able to advise others about them
- ensure staff are on board throughout the organisation, and understand the need for change and what is required of them
- discuss promotional strategy and activities with the CEO
- seek ways of improving the way the business operates
- attend seminars, conferences and events where appropriate
- Conduct research to identify new markets and customer needs
- Arrange business meetings with prospective clients
- Build long-term relationships with new and existing customers
Job Description :
- Determine operational objectives by studying business functions; gathering information; evaluating output requirements and formats
- Construct workflow charts and diagrams; studying system capabilities; writing specifications
- Improve systems by studying current practices; designing modifications
- Recommend controls by identifying problems; writing improved procedures
- Define project requirements by identifying project milestones, phases and elements; forming project team; establishing project budget
- Monitor project progress by tracking activity; resolving problems; publishing progress reports; recommending actions
- Maintain user confidence and protect operations by keeping information confidential
- Prepare technical reports by collecting, analyzing and summarizing information and trends
- Contribute to team effort by accomplishing related results as needed
- Validate resource requirements and develop cost estimate models
- Conduct and coordinate financial, product, market, operational and related research to support strategic and business planning within the various departments and programs of the client group
- Interpret, evaluate and interrelate research data and develop integrated business analyses and projections for incorporation into strategic decision-making
- Plan and coordinate the development of primary and secondary market research studies in support of strategic planning and specific marketing initiatives, as required and presents findings of studies to client committees
- Perform daily, weekly and monthly reviews and analyses of current processes using operational metrics and reports
- Review a variety of areas including operations, purchasing, inventory, distribution and facilities
- Understand and communicate the financial and operational impact of any changes
- Suggest changes to senior management using analytics to support your recommendations. Actively participate in the implementation of approved changes
- Create informative, actionable and repeatable reporting that highlights relevant business trends and opportunities for improvement
- Conduct insightful, ad hoc analyses to investigate ongoing or one-time operational issues
Education and/or Work Experience Requirements:
- Bachelor's Degree in appropriate field of study or equivalent work experience
- Ability to impact operations and effect change without being confrontational
- Detail oriented, analytical and inquisitive
- Ability to work independently and with others
- Extremely organized with strong time-management skills
About this role
You will be our first marketing hire, and will be responsible for laying the foundation of our marketing DNA described above.
- Conceptualize from scratch our multi pronged marketing strategy - SEO (blog, newsletter), social media (linkedin, twitter), community, education (webinars, podcasts), partnerships etc
- Understand our user/buyer persona, empathize with them, conceptualize relevant content topics, and work with content writers to push high quality content on various platforms
- Identify the right keywords for Zenskar to optimize on - both head, and long tail
- Iterate to figure out the correct tone for our social media communication, and build relevant audience on social platforms
- Reach out to industry influencers, collaborate with them and organize webinars, podcasts etc with the intent to establish Zenskar as an authority in the industry
- Create a vibrant community of our user and buyer persona, with the intent to help solve the problems they face on a daily basis
- Hire as the team grows and mentor junior folks
India's leading financial services company
● Drive/Execute full stack Data driven Growth & marketing campaigns for our UPI business, focused on key metrics in terms of Strategy, Team management, Product Marketing, Growth management, and Revenue management.
●Should be responsible for driving the User Growth, Revenue Growth, Retention, and Engagement of the Platform on a day-to-day basis.
● Deploy successful marketing campaigns and take ownership right from ideation to implementation:
● Segment customer base on various transactional/ behavioral features & design effective & 'reach out' & programs for them in the form of these marketing campaigns.
● Manage end-to-end consumer lifecycle management for the business vertical.
● Responsible for driving the entire marketing funnel from Acquisition to Retention using various digital marketing channels.
● Monitor customer funnel & identify new levers of growth and apply them to the business
● Suggest new features/product innovations whenever necessary basis
understanding of consumer behaviour.
Superpowers/ Skills that will help you succeed in this role:
● Bachelors degree in engineering or related field from reputed colleges.
● Must be data driven with strong problem solving and
analytical skills.
● High degree of ownership in taking things to completion.
● Ability to multitask and work on diverse range of
requirements.
● Excellent communication skills with ability to handle complex
negotiations.
● Prior experience in e-commerce industry is a plus.
Greetings..
Urgently require Business Development Executive/Manager for Educational Sales.
Company is into Digital Marketing course. and reputed institute in Mumbai region.
Location: Navi Mumbai
Exp: 0-1yrs
Skills: Candidates should have MBA digree//Diploma in marketing.
Female candidates only require
Good in communication
Freshers can apply.
OZiva is India's leading clean label active nutrition brand, combining modern science & ancient Ayurveda.
OZiva is a startup founded by IIT, INSEAD, and Mumbai University alumni with an existing vision to help
people lead a healthier & better lifestyle.
Manager - Performance Marketing
● Creating Campaigns in Google ads, Facebook marketing & other online marketing Platforms
● Keyword Research & Monitoring
● Writing Ad copy/description
● Basic knowledge of Google Sheets
● Must be proficient in the English Language
● Monitors the latest trends in social media, including advertising formats, channels and technologies in order
to improve campaign performance and provide recommendations
● Compile data across several platforms and create weekly/monthly reports, including analysis for insights,
optimizations and future strategy development
● Displays organizational capabilities to track progress, execution and consistency of social advertising
campaigns
● Running Email/SMS Campaigns
● Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing,
campaign creation and optimization
● Coordinate with Ad Agencies & take regular updates
● Coordinate with content team to get the required creatives
● Coordinate with production team to ensure inventory is in place before running campaigns
Owns P&L of Oziva Beauty: Hair Nutrition, Skin Nutrition and Personal Care Categories
Launching & Scaling Categories to achieve target Net Revenue and Improving contribution margins. Strong GTM strategy to
ensure growth
Growing the categories on E-commerce platforms using optimal marketing and offer and positioning levers
Working with Cross-functional teams to achieve desired results: R&D, Production, Ecommerce, D2C, Brand, Product/Tech,
Legal/Finance
Business Planning: Analyze macro environment trends, consumer behaviors, internal business imperatives, industry scenario
to conceptualize channel wise volume projections
Brand Planning: Analyze research data for growth prospects, build brand positioning, brand health in the Beauty nutrition
category
Portfolio Planning: Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to
identify gaps in the current brand portfolio
Brand Communication, Development and Execution: Prepare communication brief detailing the need for category
communication, priority market and target segment for the communication
Media Activation: Plan & execute yearly budget spends and campaigns to achieve the targeted top line
Consumer Promotion : Build & implement new strategies to activate target market. Implementation of new strategies to
increase brand reach by analysing various customer touchpoints
Demand Planning: Working with cross-functional teams for demand & forecast planning.
KEY ROLES & RESPONSIBILITIES
Key Performance Areas & Description % of Time Spent
1. Product Management
• Manage and maintain the product portfolio aligned with brand strategy by channel,
retailer and door type
• Act as the Brand expert on product assortment as well as competitors (assortment,
pricing) in order to identify opportunities in local markets
• Develop product marketing calendar and work in collaboration with Consumer Marketing
Manager/ online/ consumer engagement; to develop the Brand’s 360° activation calendar
• Responsible for forecasting of new launches and liaising with regional demand planning
to ensure new launches are executed on time
• Maintain sampling and promotion initiatives
• Work cohesively with Demand Planning team to ensure adequate stock availability to
meet target achievement across channels offline + online.
• Ensure timely reporting on in-line Stock Keeping Units (SKUs) and Launches
• Responsible for liaising with regulatory team to ensure all products are registered on time
50%
2. Pricing
• Assist Consumer Marketing Manager to devise Pricing Strategy on the basis of global
guidelines, competitive benchmarking and COGS (Cost of Goods Sold) analysis
• Work in collaboration with stakeholders to developing sampling and GWP (Gift with
Product) strategy
• Manage and maintain discontinued products and returns with the objective of reducing
returns
• Ensure the final prices are shared with all stakeholders and updated in local systems
before the order date (distributor, retailer, Customer Service and TR)
30%
3. Customer Relations/ Services
• Build and maintain a good work relationship with the Retailer, Customer Service, Finance
and Demand Planning team
• Contributes to Retailer discussions, preparation on product-related topics (launches,
assortment range, prices, and exclusivities)
• Keep all key stakeholders updated with regards to any changes in the calendar and launch
dates
• Maintain relationships with business partners and key customers, follows up on
promotion efforts, keeps informed on sales force needs and assists sales management as
necessary to ensure all programs are implemented to their best advantage
• Co-ordinate with field force and retailers on timely basisto ensure all events and launches
are executed as per plan
Conducts regular store visits to monitor brand activity versus competitor, roll out of
marketing campaigns and to understand top doors
15%
4. Others
5%
Page 3 of 3
• Coordinating with Regional Marketing, Finance and Demand Planning Teams
• Assisting in special projects
Job Description
HIGH-TOUCH LEADERSHIP COMPETENCIES
The High-Touch Leadership Competencies provide the framework to build and grow the skills, knowledge, and behaviors
in each employee to lead from every chair. Everyone is expected to lead in every position. All of the High-Touch Leadership
Competencies are important to success. However, in each position there are three competencies that are imperative for
job success.
Thinks Strategically: Takes a broad view of the business, industry, and consumer environment to anticipate
and plan for the future. Identifies the focus and defines where to play, how to win and what capabilities
and management systems are required.
Aligns and Engages the Team in the Vision: Provides clarity to each team member on their role in achieving
the vision, strategy, and goals.
Embraces and Initiates Change: Distinguishes what to preserve and what to change. Has the courage to
initiate and lead the changes that drive success.
Develops Talent and Capabilities: Identifies and cultivates essential skills and attributes to maximize
individual contribution and engagement.
Energizes and Enables Others: Ignites passion and releases potential to drive success.
Builds Collaborative Relationships: Builds relationships based on trust and respect. Promotes the inclusion
of diverse knowledge, skills, and experiences to achieve results.
Demonstrates Learning Agility: Ability to anticipate change, face reality, draw conclusions, and swiftly
mobilize to adapt to changing needs and demands.
Drives Creativity and Innovation: Focuses on areas of highest potential. Creates newness or connects
knowledge in new ways to create the unexpected. Ensures that the creativity and innovation pipeline
are aligned to achieve strategy and goals.
Strives for Excellence in Execution: Proactively seeks ways to improve personal and organizational
effectiveness to meet current and future business needs. Learns equally from successes and failures.
Our client is a well capitalized digital startup pioneering full funnel marketing via programmatic media trusted by leading marketers and agencies in India and is expanding its footprint globally.
Head of Growth for India:
Our Client is seeking a prolific business development leader to run the growth function across India, our primary market currently. Incumbent will have full ownership to drive customer acquisition through marketing, direct sales, inside sales and alliances to meet tactical and strategic revenue goals for the business. This is an opportunity to combine your strategic thinking, resourcefulness, as well as growth hacking, solutioning, storytelling and networking skills to drive significant business impact. If you enjoy being the tip of the spear in acquiring customers, then this is the role for you.
Responsibilities:
● New customer acquisition - both marketers and agencies.
● Develop and execute sales and marketing strategies to achieve revenue goals and gross margins.
● Run the complete sales cycle from lead generation to deal closure and customer onboarding.
● Grow company's business in India via direct sales as well as inside sales, partnerships and marketing.
Requirements
Competencies & Prerequisites:
● 8+ years of relevant experience running the complete sales cycle in selling adtech/martech solutions to senior leaders and CXOs in the brand and agency world.
● Deeply networked in the Indian digital media ecosystem at senior management level, with quality relationships that translates into driving early traction.
● Strong pulse of the market, its evolution and competitive landscape.
● Seasoned storyteller with ability to identify the right target segments, pain points and unmet needs of target customers, and accordingly improvise the pitch and the solution, while optimizing for short term vs. long term goals – internal and external.
What you get: Opportunity to build a global company. Amazing learning experience. Transparent work culture. Meaningful equity in the business.
To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyse various digital
marketing initiatives.
Qualification & Experience
Prior Digital Marketing Experience of 4-6 years.
Prior experience with start-ups in Ecommerce/DTC space or agencies that have managed brands in DTC is preferred.
Key Deliverables of the Role
Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and
other digital channels.
Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition-
including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance
and improve conversion rates.
Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
Implementing campaigns using a structure and strategy that best suits business and goal.
Performing keyword research and writing ad copy
Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites
while maintaining a strong ROI for every stakeholder's marketing budget.
Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations
to enhance performance
Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB,
LinkedIn etc.)
Traffic ad campaigns and builds on ad serving platforms.
Conduct A/B tests in ads to understand contributing factors that drive the business forward.
Monitor and analyze advertising trends, and make optimizations recommendations.
Knowledge, Skills & Competencies
Ability to handle large media spending while catering to different internal business customers.
Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the
organization, vendors, and team members.
About us:
Company website: https://www.neulife.com/
INNOVERTUS NUTRITION TECHNOLOGIES INDIA PVT.LTD. is the leading Indian company in the field of sports nutrition products and dietary supplements. Incorporated over a decade ago, we are pioneers in introducing the concept of sports nutrition as well as educating the mass about the need to be fit and healthy, thus facilitating and educating the mass to choose investing to live a healthy lifestyle.
This role directly reports to the Founder. You will play a significant part in shaping the future of a super early stage, fast-growing, profitable, and potentially disruptive startup.
Digital marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity.
To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Digital marketing managers will work with the marketing team, supporting teams, agencies and vendors to launch campaigns on time and on budget
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online marketing channels.
You Should Apply If You Have:
- MBA degree in advertising or marketing
- Proven working experience in digital marketing. At least 5+ years
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of google analytics
- Experience in setting up and optimizing Google Adwords & FB Ads Manager campaigns
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
- Tracking and improving search results on Google Search pages
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, social media, lead generation campaigns, copywriting, performance analysis
- Design, build and maintain our social media presence
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Measure and report performance of all digital marketing campaigns, and assess against goals.
Benefits:
- Flexible work hours, Work from home and holidays policy
- Open and collaborative work culture
- Competitive salary
Please apply with below details in your resume:
- Current CTC
- Expected CTC
- Earliest joining period (In days)
About Us
Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time.
Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process.
Batik, a product by Tartan, provides a fintech-based platform (startbatik.com) which has been built from the ground up to natively support a wide range of organizations and employers. Batik is an employee benefits marketplace. We have built this on a mission to help employers elevate benefits offering to employees. Through Batik, employees are empowered to use customizable and flexible benefits with easy access to a marketplace which has multiple products like quick loans, credit cards, insurances, gadgets, Coupons, Gym memberships etc. Employers can provide benefits at just one click and support their workforce’s well-being with zero administrative burden. In simple words, Batik is like an amazon marketplace.
Starting as a feature of one of our products at Tartan, Batik has helped the most innovative companies and HR leaders transform the employee experience to attract and retain top talent through employee benefits, strategic reward & recognition, and much more.
If you are a self-driven individual, excited to grow the business rapidly through creative, well-executed outbound strategies. Tartan is the right place for you, you will get to build, refine, and execute the outbound sales process & strategy, driving critical top-of-funnel opportunities. Your role will combine product, technical, and industry knowledge that will help us build an amazing product and better businesses.
What you'll do?
- Actively obtain new satisfied clients to fill customer references gaps
- Establish the types of activities the customers will participate in, including speaking opportunities at webinars & live events, press/media & analyst engagements, and sharing positive experiences in peer-to-peer conversations with sales prospects.
- Identify what resources are already available to the company, replace outdated content, & create various marketing materials such as detailed proof of customer success stories, customer quotes, create video testimonials, logo features in postcards/banners/booths/decks,
and other collateral. - Manage customer relationships through a formalized process of tracking the frequency of contacts & activities completed avoiding overtaxing valuable relationships through the company's CRM
system. - Attend local customer site visits and event meet-ups, to build close relationships with the customers, network & share best practices, and offer a venue for quicker support escalations.
We would love to hear from you if:
- MBA / PGDM (HR or Sales & Marketing) from top B School.
- Relevant experience of 4+ years
- Highly motivated and target driven with a proven track record in B2B/enterprise sales. SaaS experience preferred.
- Excellent communication skills - verbal & written.
- Knowledge and understanding of social platforms including LinkedIn to conduct research for new prospects.
- Should be number driven. Have experience in carrying & achieving personal targets.
- Good practising knowledge/skill of MS suite, mainly word, Excel & power-point.
- Ability to grasp and understand clients and business requirements/dynamics quickly.
- Manage several prospects simultaneously while positioning company products against direct and indirect competitors.
- Good organization skills, good Networking skills & ability to build relationships.
Why should you work with us?
- We are growing exponentially [Going from an on-paper idea to revenues in less than 12 weeks] - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
- Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
- Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section. 👇
- What else: You will get a MacBook for working anywhere. Work in comfort and choose your flexible hours as long as you finish the tasks.
- So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.
Flexible Benefits
- Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
- Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
- Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
- Brand new MacBook 💻 You get a MacBook you can use for work.
- Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
- Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
- Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audiobook, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.
Location: Bangalore/Mumbai/Delhi/NCR
Sound like something you’d like to be a part of. We’d love to hear from you!
- Actively engage in Lead response management and communication to make them sales- ready
- Co-ordinate for Digital Marketing activities like LinkedIn Posts, Cold emails etc.
- Participate in sales meetings & maintain sales tracker
- Maximize business opportunities by promoting services offered by the company to existing clients
- Identify & Onboard new reseller partners
- Plan Business Development Activities
- Co-ordinate with Vendors
- Demonstrate solution to the clients
- Achieve quarterly Sales targets
Candidates with Enterprise IT sales or have prior work experience in an IT company would be preferrable.
- Develop and execute influencer marketing strategies and creative campaigns
- Identify and build relationships with prominent influencers and thought leaders
- Attend relevant events for networking and business purposes
- Develop content ideas and write and curate content
- Research relevant industry experts, competitors, target audience and users
- Brainstorm new, creative approaches to influencer campaigns
- Keep abreast of emerging trends, technologies and influencers
- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
REQUIREMENTS:
- Strong desire to learn
- Knowledge of different marketing techniques
- Creative approach towards problem-solving
- Excellent verbal and written communication skills
- Passion for the marketing industry and its best practices
- Staying updated with recent trends happening in the startup industry
JOB ROLE AND RESPONSIBILITIES
- Come with innovative marketing ideas
- Assist in marketing and advertising promotional activities
- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation.
- Work closely with a range of cross-functional teams and develop a market strategy.
- Should be flexible with business needs - copywriting, content strategies, and so on.
We are looking for a smart, motivated professional to join the business team as a Category Lead who will work alongside the Category Head lead to drive the strategic vision and Go-To-Market strategy for the identified set of products. In the role, you will own a set of identified workstreams and work along multiple stakeholders across levels in the organization to solve for large impact problems. This is a challenging role that requires good problem-solving skills and an ability to tackle growth and operational issues of varying complexity. An organized mind-set with ability to multi-task and meet tight deadlines is a must to succeed in the role. The candidate should expect a rapidly changing environment wherein one can use their existing skills and can learn/nurture new ones. You are expected to work independently and take leadership your work areas delivering a high-quality outcome. This role provides opportunities to develop original ideas, approaches, and solutions in a competitive and ever-changing business environment. The role is based out of Bangalore/Mumbai and will require travel.
Roles & responsibility
● Develop new service lines/categories for their business units backed by a thorough understanding of market needs and consumer insights, by working across with 3P partners and internal stakeholders in product, legal, finance, etc. to deliver these services
● Build a 3-5 year strategic service category roadmap for their service lines
● Build required partnerships and alliances for the set of service offerings
● Grow category to own category level revenue and P&L for set of service offerings
● Formulate marketing strategy and goals for set of service offerings - including creating a compelling value proposition, messaging & brand positioning, onboarding experience and work with marketing teams to roll out the same
● Develop and own GTM plan for the services/ service category including- customer acquisition, engagement, sales roll out, pricing & packaging etc.
● Sales capacity planning and sales funnel management along with Sales Ops for the set of service offerings
Eligibility
● MBA from a Tier 1 Institute
● 5-8 years of experience in category building functions in an e-commerce company or marketplace.
● Experience of working on B2B category builds/ Services is a plus
● Experience managing end to end category build and scale for service offerings
● Able to build and manage teams, effective in a highly matrixed and fast-moving environment.
● Excellent written and verbal communication and presentation skills. Following would be considered a plus for candidates:
● Entrepreneurial and business owner mindset
• Lead the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.
• Shapes the future of D2C marketing and sales, develop a clear strategy for the activation and sales in the market and to plan, implement and optimize all media campaign activities together with the global D2C team and agency partners.
• Responsible for enabling cutting edge, agile and technology enabled
audience based, personalized activation & omni-channel marketing and direct sales & engagement via owned platforms to increase consumer, customer and business impact.
• Drive all marketing campaign activities across all digital channels and all
categories. Lead the execution and constant optimization of D2C digital
marketing activation strategy.
• Drive full P&L responsibility and ensure high repeat values & LTV for
customers.
• Plan sales/events to highlight the offers and new product launches of the
company.
• Coordinate between the Brand & D2C team to maintain the Brand
architecture.
• Responsible for the full funnel flow on the website for customers and ensuring high
CR&AOV.
Required Skills/ Experience
• 6-7 years of relevant experience
• Prior experience in D2C companies or consultancies
• Experience in digital marketing
• Worked on different live projects, web optimization.
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
With the growing demand for a healthier lifestyle, our client has chosen pasta as their USP to showcase their versatility in terms of offering a variety of tastes and types but in a healthier way.
They manufacture and sell various types of pasta with benefits such as containing plant-based protein, free of soy, gluten and artificial colours, 100% vegan etc. and their products are Kosher certified. Their website also provides varieties of guilt-free pasta recipes which will help parents un-junk their kids’ food choices.
Founded by a team of three veteran entrepreneurs, our client is headquartered in Mumbai. They have raised a total of $1.3M in funding over 2 rounds.
As a Performance Marketing Lead, you will be responsible for creating and executing a strong performance marketing strategy & execution plan thereby managing the P&L of the website business.
What you will do:
- Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
- Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Desired Candidate Profile
What you need to have:- 6+ yrs digital performance marketing experience ideally in the FMCG space
- Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram
Your Role: We are looking for an influencer marketing and community manager who thrives in fast moving environments. You will work closely with the Marketing Head as well as cross functional teams to acquire and build an entire community of influencers and creators that will promote the brand. This will aid the marketing goal to do with massive customer acquisition and brand building so as to help millions learn new skills & build better careers.
About Us: CareerNinja is a VC-funded, fast growing EdTech venture that is building the world's largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally.
Responsibilities:
- Create a massive outreach campaign of influencers and creators on Youtube, Instagram and other community platforms
- Develop and execute the influencer marketing plan in conjunction with the Marketing Head
- Keep track of industry trends in 100+ skills on the platform and creatively approach, engage and onboard pioneers and creators specifically on YouTube.
- Contact potential partners/influencers through cold calls, emails, networking events, etc and engage and retain them to build a community and get maximum deliverables
- Own and execute complete customer acquisition through influencer marketing & campaigns including referral/affiliate marketing and growth hacks so as to drive increased ROI.
- Closing meaningful brand partnerships for product optimisation as well as borrowing from the partners brand
- Maintain and deepen relationships with the brand’s current partners
Must Have:
- 1+ years of experience with a proven track record of engaging influencers and creators through effective communication skills and marketing campaigns
- Ability to think of innovative and creative ways of approaching potential partners and present unique value propositions.
- 2+ years of hands-on experience working on multiple digital advertising platforms like Instagram, Youtube, LinkedIn
- Strong experience of working closely with design, content, marketing to implement high-leverage campaigns
Good to Have:
- Relevant industry/Start-up/Edu-tech experience in a similar role
- Good communication, copy writing and email marketing skills.
- Proven experience of handling campaigns on Facebook, Instagram with Affiliates, Influencers, Creators
- Good personal network and thriving LinkedIn with meaningful connections
- High level of comfort with approaching and following up with people
- Exposure of other aspects of the marketing functions like performance, social, brand, market research, pricing, etc
Why Work With Us: We take growth and learning seriously. Working with us could be your best decision if you’re looking to jump five steps ahead in 5x the amount of time. We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it! You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life
Roles & Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Scope:
Research |
Competitor Research |
Trends - Voice SEO, Design Aesthetics |
|
Tools |
|
Website |
A/B Testing |
Website + Landing Page + CRO - Back-End - Analysis / Audit |
|
Social Media |
Existing Brand - Analysis / Audit |
Create Cohorts |
|
A/B Testing |
|
Optimizations |
Social Media CRM Integration |
Optimizing bottlenecks |
|
Email Marketing |
Email Marketing Audit + Tools Integration |
Email Marketing - Scheduling + Metrics + Optimization |
|
Performance Marketing |
Existing Brand - Ad Account Analysis / Audit |
Create Cohorts |
|
Create Platform-Cohort-Specific Funnels |
|
Platform-cohort-specific Detailed targeting for each creatives |
|
Run Performance Ads |
|
Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences |
|
Strategize: Platforms-specific to the brands |
|
A/B testing |
|
Ensure client growth |
|
Client Interactions: Client Reports + Briefings |
|
Upskilling |
Complete Courses |
Create Concise Course Notes |
|
Create SOPs |
|
Reporting |
Daily, Weekly, Monthly MIS Report |
Roles & Responsibilities:
- Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
- To develop a content strategy that conforms to and sets out to achieve business goals.
- Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers.
- To brainstorm creative ways of engaging the audience online and produce those engaging content types.
- Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy.
- Performing extensive research and analysis on consumer thoughts and trends.
- Creating specifications and content appropriate for the brand's customer personas.
- Planning the editorial calendar and content proposition.
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
- Tracking and calculating content ROI
Scope:
Research |
Competitor Research |
Trends - Voice SEO, Design Aesthetics |
|
Tools |
|
Website |
Website + Landing Page - Front End - Analysis / Audit |
Website Content Creation - Copy |
|
Website Content Creation - Blogs |
|
Social Media |
Existing Brand - Analysis / Audit |
Platform-Cohort-Specific Content Bucket Ideation |
|
Content Creation - Copy |
|
Content Creation - Videos Scripts |
|
Social Media Calendar Scheduling |
|
ORM - Engagement, New Interactions |
|
Email Marketing |
Content Ideation + Strategy - Clients, TJ |
Content Creation - Copy |
|
Performance Marketing |
Existing Brand - Content Analysis / Audit |
Platform-Cohort-Specific Content Bucket Ideation |
|
Content Creation - Copy |
|
Content Creation - Videos Scripts |
|
Branding |
Branding Collaterals - Ideate / Copy |
Upskilling |
Complete Courses |
Create Concise Course Notes |
|
Create SOPs |
|
Reporting |
Daily, Weekly, Monthly MIS Report |
Job Resonsibilities:
-Performance Marketer
-As an initial member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
-Drive paid marketing efforts across a variety of channels and monitor their performance
-Identify key audience segments and growth opportunities and transform these through effective campaigns
-Use customer research, hard data and metrics to assess efficacy of marketing campaigns
-Partner with product & growth team to enable ground level learnings and contribute to product-led growth
What are we looking for?
-5+ years working in the marketing or growth function, preferably in a startup.
-Hands on experience in Google Adwords and Facebook/Instagram ads is a must. Expertise in both is a requisite.
-You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
-You possess deep customer empathy and love getting your hands dirty with data
Location: Bangalore/ open to remote working as well in other cities.
Campaign Management- Create campaigns around unique vision, draft proposals, decide KPIs gauge the campaign’s success reach out to influencers, provide assistance to influencers while creating content
• Relationship building
• Influencer profiling, basis the associations, follower base, exclusivity, brand resonance, etc.
• Influencer Communication- Make sure that influencers receive thorough information and feedback pertaining to campaigns, outreach messages to recruit/on-board, support emails to answer their queries, reminders about the KPIs and campaign deadlines
• Co-ordination with cross-functional teams- should fit into and support the overall marketing goals, making sure that influencer content is shared with the campaign planning team
• Market Research and Trend Analysis- latest trend on social media and within the influencer community, competition tracking, constant research to ensure the trends are in sync with campaign objective
• Explore new ways to engage and foster a long-term partnership
• Explore regional KOLs/Influencer & Community Management
Key responsibilities:
- Plan and execute Web, SEO/SEM, Database Marketing, Email, Social media, and Advertising campaigns
- Design, Build, and maintain Social Media presence
- Measure and report performance of Digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identify trends, insights and optimize approach based on the insights.
- Plan and execute periodic Content Calendar for Branding and Inbound lead acquisition
- Create landing pages and optimize user experience for Lead Acquisition
- Should be able to plan and execute Webinars, Seminars and Events
Skills:
- MBA or PGDM in Marketing
- 6+ years of experience in Digital Marketing for IT/ITES Services Industry
- Must have exposure in marketing of Digital Technologies and Services like Cloud, Analytics, APIs, Software Development & Channels
- Good to have experience in using HubSpot as Marketing Tool
- Must have excellent verbal and written Communication skills with exposure to Global Clients
- Identify, prioritize, and reach out to new clients, and business opportunities et al
- Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
- Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
- Responsible for handling business research, market surveys and feasibility studies for clients
- Responsible for supervising implementation, advocating for the customer’s needs, and communicating with clients
- Develops, executes and evaluates new plans for expanding increase sales
- Documents all customer contact and information
- Represent in strategic meetings
- Help increase sales and growth
Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.
Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.
Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.
The Job
- Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
- Be responsible for the ROI of dozens of campaigns you execute.
- Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
- Analyze creative data and make recommendations to the Creative designers
- Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
- Document findings in a structured way to contribute to the company's global knowledge base
Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.
The Ideal Candidate
- 2-4 years of paid marketing experience, preferably in consumer-facing products
- Fluent in English (Advanced writing and speaking English skills)
- Experience with creative experimentation
- Experience with fast-paced, high growth startups
- Strong analytical and problem-solving skills
- A natural strategist
- Makes fast business decisions that prove to be profitable
Nice to have
- SQL
- Understanding of ad platforms algorithms
Experience with programmatic media (DSP)
Note: Must Be willing to relocate to Guwahati, Assam
What you will do:
- Daily planning, creating, monitoring and analysis of all advertising campaigns
- Monitoring and reporting performance of new and existing products
- Analyzing revenue, campaign performance, ACOS, daily ad spends, etc.
What you need to have:
- 2 years’ experience with marketplaces is a must
- Skilled at PPC optimization techniques
- Direct, hands-on experience in managing large scale, complex paid search and shopping feed campaigns
- Strong analytical skills
- Experience in data analysis, performance trends etc
Location -Kolkata/Mumbai
Job Description:
- Write, edit, and proof articles for Internal Communications
- Write copies for branding collaterals like posters, brochures etc.
- Co-ordinate with business units to gather information and craft articles, messages, or newsletters
- Responsible for managing content and updating the Intranet using the CMS
- Message and Newsletter creation using builder tool
- Writing and editing for marketing collaterals
Specification / Skills / Experience
- Good writing experience
- Proficiency in English, a very high standard of both spoken and written language
- Independent and self-manage the work load
- Robust writing skills - the selected candidate will be writing and editing content on a daily basis
- University degree in journalism, media studies or related qualification
- A cross-cultural background
- Ability to manage more than one project at a time working under tight deadlines
- Strong organizational skills
- Working knowledge of Microsoft Word, Excel & PowerPoint, Photoshop (added advantage).
Primary Skills: Excellent writing and communication skills. Exposure to on-line content along with content management skills
Secondary Skills: Exposure to social media; project planning
We are looking to hire a Performance Marketing Manager to lead the planning, optimization, and
reporting of performance marketing initiatives to help drive traffic and maximize ROI across Paid
Social channels. Prior experience working with India’s leading Performance Marketing agencies
would be preferred.
Key Responsibilities
● End to end management of performance marketing activity across Paid Social channels (Google / Facebook), including creating a strong performance marketing
strategy & execution plan
● Managing campaigns across digital channels to drive strong return on investment and efficient CAC
● Identifying and testing evolving channels
● Strong with data, analytics & result oriented
Experience Required
● Minimum 1.5-2 years of prior experience in a leading performance marketing agency
● Experience building effective multi-channel marketing strategies, including PPC, SEO, social media and other digital channels
● Direct experience in implementation of paid marketing with a mix of New and RM strategies (Facebook) and search, display, video, and shopping (Google)
● Excellent analytical skills and ability to read consumer behaviour trends to drive actionable insights & recommendations
● Working knowledge of retention marketing tools would be an added advantage
Responsibilities:
- Plan and execute all performance marketing campaigns, including but not limited to SEM, Google Display and Discovery ads, remarketing & email campaigns
- Manage budgets and campaigns across all digital channels to drive strong return on investment by optimisimng cost per qualified lead
- Plan, execute, and measure experiments and conversion tests
- Manage landing pages and optimize user experience
- Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & other media channels
- Identify trends and insights, and optimize spends and performance based on the insights
Requirements:
- Any Bachelor’s/ Master’s degree
- Certifications in Google and Facebook ad management strongly preferred
- 1-3 years of experience in setting up and optimizing Google AdWords & Facebook Ad campaigns.
- Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Demonstrable experience managing SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
- Analyzing Regular Customer Cohort Performance, both on a product & company level.
- Developing the product subscription business on the website.
- Build retention marketing campaigns based on customer segmentation.
- Drive User Engagement in Lower Funnels using user engagement platforms
- Build the Customer Loyalty Programme for the brand.
- Creating Email & Marketing Strategy to increase repeat rate & overall basket size.
- Profiling Key Customer Groups Regularly
- Conducting Survey & Research to better understand Repeat Customer Behaviour & Habits
- Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.
- The position is responsible for manages and directs an E-commerce sales force to achieve sales and profit goals.
- Develop ecommerce sales strategies to meet revenue and growth targets
- Implement and utilize analytics to track sales trends and identify opportunities for growth
- Conceptualize digital marketing initiatives, analyze data and measure results
- Partner with brand to leverage all marketing opportunities on platforms like Big basket, Grofers, Flipkart, Swiggy, Amazon, Nykaa etc.
- Create and manage product descriptions for online marketplace platforms
- Pioneer and create new opportunities with ecommerce accounts, identifying white space and marketing opportunities to generate sales
- Build a trust and foster a relationship to be recognized as a premium ecommerce supplier
- Conduct extensive online research, at all times understanding marketing and sales strategies from all major ecommerce retailers
- Actively participate in scheduled internal weekly and annual sales meetings, preparing in advance to share relevant and beneficial information
versatile marketer who can create content, manage socials and loves emails as
much as we do.
Job description:
Manage Social Media campaigns for various social media platforms to align with
marketing strategies.
Publish content that meets the brand’s communication style.
Implement social media strategies to increase engagement & followers.
Writing, editing, and proofreading content.
Manage content across all platforms, including email and social media.
Requirements:
8 years of experience in a similar role.
Adept at keyword placement and SEO best practices.
Excellent written and verbal communication skills.
Highly computer literate and advanced knowledge of HTML.
Experience with social media management.
Creativity and the ability to develop original content.
Can handle new tools to manage social platforms and analytics
Quick learner and self-motivated
Can own up to a task given, take responsibility and execute the task efficiently
Key Skills
- ATL/BTL Activity
- Market research
- Online Marketing/Digital Marketing
- Offline Marketing
- Goodle Adword
- Facebook Add
- Marketing skills
- Vendor management
- Good knowledge of market
- Good communication skills
Interested candidates please apply ASAP.
Drives and delivers innovation, renovation & NILG (Non Innovation led growth) projects for the Digtial BU (Foods cateogry) to the agreed milestones/timelines and to the high quality standards set (OTIF).
Qualification & Experience
MBA
Minimum 6-8 years prior experience
The person should have handled Marketing/ Brand Manager preferably in an FMCG.
2-3 years in Brand Development/ Innovation within Foods
Developing concepts and integrated brand communication
Business planning and implementation experience as well as project management
Preferred : experience in digital first launches
Key Deliverables of the Role
Leads cross-functional innovation/ renovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements
Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential
Champions big NILG activities
Manages the development of selected integrated brand communication and develops communication material for exploitation across a number of channels
Is the expert voice of the brand from a retailer, shopper and consumer
Skills and Competencies
Understanding consumers and shoppers.
Develops and launches relevant innovations and relaunches
Creates integrated brand communication
Monitors progress & takes action
Core aspects underpinning all skills: Creativity, Empathy, Obsession with Brands & Consumers, Sense of Aesthetics, Analytical thinking and Rigour
ROLES & RESPONSIBILITIES
• Researching relevant influencers & content creators and establishing
relationships with them
• Aptly selecting influencers & content creators basis brand objectives
• Brainstorming new, creative approaches to influencer campaigns
• Keeping abreast of emerging trends, technologies and influencers
• Managing the P&L of all influencers executed across platforms
DESIRED QUALIFICATIONS & EXPERIENCE
• Candidates with 1-2 years of work experience will be preferred. However,
freshers are more than welcome to apply.
• Agency experience is a plus point
• Proven & demonstrable experience multi-tasking & working under pressure
Digital Growth
Driving awareness campaigns on digital channels
Evens and PR
Must have worked with food FMCG brands
Work Description:
- Storyteller & Fountainhead brimming with ideas on variety of ways to communicate the message to target audience to create pull-marketing advertisements
- Develop graphic, copy & video content using Brand Key communication framework
- Deliver brand assets like social media content, landing page content, performance marketing creatives, directional scripts for influencers, PR etc.
- Deeply understand & empathise with consumer insights & create Brand stories around problem, solution, functional benefits, emotional payoffs & social currency to drive awareness, brand attribute scores & sales
- Provide direction to designers, videographers, editors to develop online marketing campaigns
- Map customer journeys, service design and communication assets to drive engagement
- Coordinate with agencies to create marketing creatives, video content
- Analyze online consumer behaviours & trends to understand product-market fit
- Manage daily marketing & communication operations
Candidature requirements:
- 5+ years experience in advertising agency with product marketing background
- Prior experience in conceptualization & execution of short 15 secs videos ads
- Strong storytelling visualization skills in form of videos & graphics
- Experience in in women oriented product, service, startup is added plus
- Intuitively sense the market need and visualize marketing & communication tactics
About Railofy:
Solving one of the biggest challenges in India!
Railway (IRCTC) congestion (waitlist) is one of the biggest problems in India. Approximately, ~90%+ of India travels by trains making this one of the biggest opportunities in the travel space in the country.
We are a small team of technologists who have made a significant breakthrough in this field using AI, so that no waitlisted railway passenger has to ever miss a trip again!
Read more about us here: Your Story
Website: www.railofy.com (we are mobile only)
Railofy was started in 2020 by Rohan , Vaibhav and Hrishabh alumni of IIT, IIM and ISB. Prior to this founder had experience in venture capital investing, Artificial Intelligence and consulting.
We are backed by some of the leading VC investors in India.
Why Explore Career at Railofy:
- Experienced founding team
- Become an integral and trusted member of the team mentored by professional with 10+ years of experience
- Right to win - The founding team knows the business & its secrets inside out. We are starting with a significant head start and a precise plan of action
- Barriers to entry - This is a specialized play with natural barriers to entry, allowing for significant value creation for all equity holders
- Backed by marquee global investors
- A leadership role at a fast growing start-up. There is no glass ceiling for this role that limits your growth
- Exposure to all aspects of company building - exposure to investors, fund-raising, decision making, building the team & culture
- Significant equity ownership
- All the above perks of joining a high potential company very early, along with a competitive market salary
Responsibilities
- Managing brand & marketing communications
- Building a content roadmap & strategy for engagement via for app notifications, social media, retargeting
- Brand communication on website & app
- Content marketing strategy
- Drive execution
Requirements
- Prior experience in building content road map / strategy for customer engagement
Job description
Job Title
Performance Marketing Specialist
Department
Digital Marketing
Reports To
Designation: Performance Specialist
Job Overview
The Performance Marketing Specialist will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. This role is for someone who is able to find efficient growth via Ad Platform, and who will explore opportunities in International channels.
You thrive in building, maintaining, and optimising digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.
Responsibilities and Duties
- Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.
- Create affiliate and manage social media paid ad campaigns.
- Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.
- Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.
- Understand the markets in which we are performing and suggest new strategies on top of the competition.
- Work with other departments (e.g. product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identity
- Don’t limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.
- Measurable improvements to perform.
- Keep a track of weekly targets and reports.
Qualifications & Criteria:
- Fluent in written English
- 3+ years of hands-on e-commerce marketing experience, including some form of social advertising
- A self-starter mentality, a strong sense of ownership, and an appetite for learning
- Moderate to advanced Excel experience (pivot tables, graphs, etc.)
- Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion. A similar online ad experience will be considered as well.
- Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisation
- An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)
- A passion for marketing, social advertising, and a positive attitude in all regards
- A desire to remain up-to-date with trends, new features, and functionalities in social advertising
- A team-oriented mindset and the ability to work with a wide range of individuals
- Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
- Proficient in Word, Excel, Outlook, and PowerPoint.
Mission to build the worlds largest menstrual health company
Company Overview
A well-funded women-centric healthtech start-up backed by India’s top VC - Fireside Ventures .
Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company.
Work Description:
- Achieve company sales targets using paid marketing channels
- Google : Search, YouTube, Adwords, GDN, Affiliate
- Social : Facebook, Instagram
- Marketplace : Amazon, Flipkart, healthcare and women platforms
- Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
- Lead video content marketing using creatives, audiences, A/B tests
- Build cross-platform FUNNELS to implement retargeting strategies
- Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp
- Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
- Sharp focus on hyper-growth yet achieve profitable unit economics
- Accountable for digital marketing from strategy to execution
Candidature requirements:
- 7+ years of digital marketing experience in performance marketing with digital first brand
- Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates
- Video-content-led online marketing added plus
- Deep expertise in performance marketing especially using remarketing strategies
- Strong analytical mindset with data driven decision making
- Highly digital tools savvy to drive performance
- Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment
Why & Who should consider :
Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives.
Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession.
This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.
We are looking for a result-driven b2b Diamond and Diamond Jewellery Marketing for Overseas with good experience in certified and non certified loose diamonds and have knowledge of Lab Grown diamond. Candidates to be responsible for all sales job duties, from generating leads to closing sales in overseas and develop contacts from his own in USA & European. Duties and responsibilities include working closely with customers to determine their needs, answer their questions about our products and recommend the right merchandise. You should be able to promptly resolve customer complaints and ensure maximum client satisfaction. Analysis of the needs of existing/potential customers to meet their requirements.
A good understanding of Loose Diamonds, Certified Diamonds and Diamonds & Diamonds Jewellery and experience in the required field is most important. Knowledge of Natural & Lab grown diamonds. Exposure of the overseas market is also necessary.
For Overseas Diamond & Jewellery Marketing the candidates with good USA & European marketing & contacts will do. Have to work in Night and evening shift.
Our client is an innovative Fintech company that is revolutionizing the business of short term finance. The company is an online lending startup that is driven by an app-enabled technology platform to solve the funding challenges of SMEs by offering quick-turnaround, paperless business loans without collateral. It counts over 2 million small businesses across 18 cities and towns as its customers. Its founders are IIT and ISB alumni with deep experience in the fin-tech industry, from earlier working with organizations like Axis Bank, Aditya Birla Group, Fractal Analytics, and Housing.com. It has raised funds of Rs. 100 Crore from finance industry stalwarts and is growing by leaps and bounds.
As the Assistant Manager - Marketing,you will be required to work with the partners in in various marketing strategies and product marketing plans.
What you will do:
- Planning, implementing, analyzing and optimizing all online performance marketing activities.
- Maintaining dashboards and publishing reports.
- Scaling customer acquisition through Mobile App.
- Being responsible for overall customer communication (email, SMS, Whatsapp, IVR, push notifications).
- Taking responsibility for lead generation through database marketing.
- Performing end to end funnel research and cohort analysis to build engagement strategies and remarketing on the internal database.
- Reducing marketing costs by optimizing communication channels.
- Ensuring social media visibility and online reputation management.
- Gaining customer insights through surveys, telephonic calls.
What you need to have:
- Candidate should be MBA / B.Tech + MBA graduate with 3+ years of relevant experience in BFSI, FinTech, Ecommerce or other organizations which get primary revenue from digital business dependent on digital marketing.
- Should be able to nurture our current inventory and generate business through marketing channel.
- Strong Analytical mindset and problem-solving skillset is must.
- Should be able to draw up analysis and inference on campaigns success based on data.
- Good communication and basic writing skills.
- Proficient in MS-Excel.
- A basic understanding of SEO and SQL will be an added advantage.
Field Sales, Revenue 💵 - PagarBook
( Temporary fulltime )
About Pagarbook:
1. Employee Management at your Fingertips. PagarBook - India's Best Payroll
and Attendance
2. Management tool for Small & Medium Enterprises. Using PagarBook, a
business owner can maintain all the records of their employees digitally
and can get insights around the same.
3. PagarBook is free & easy to use employee management, work & payroll
management software app where you can manage all your staff and
employee’s attendance, record the work done by your staff and employees
and their salary, payments & advances can also be recorded in this app.
4. Sms & WhatsApp notification to employees and staff about payments,
bonuses, daily work, attendance & leaves.
5. The Sales would be done for premium desktop version of the application
6. Benefits of desktop application:
a. Better and Easier accessibility, also available on mobile web
b. Access to rich reports which gives you business knowledge, spend
c. Unlimited free upgrades for a year
About Sales team:
The field sales team at PagarBook is all about solving SME’s customer problems
and ensuring we deliver compelling value propositions.
On a typical day, the sales team:
● drives the adoption of a premium version of Pagarbook, sold at a
subscription fee per annum
● never-say-no attitude, and comes with a win-all attitude
● At the same time, a core ingredient of the DNA is customer empathy
● We should always ensure the customer is well informed of all the benefits of
the solution, before we close the sales.
Responsibilities and Duties of sales associate:
● You will pitch about PagarBook desktop solution on field to customers
● You will explain the benefits of PagarBook desktop solution to customers
○ Better and Easier accessibility, also available on mobile web
○ Access to rich reports which gives you business knowledge, spend
○ Unlimited free upgrades for a year
● The users can register on the desktop for a free trial for 7 days first
● Sales associate would convert the customer into a paid customer
Mandatory requirements:
● Having your own bike is a must
● Field sales experience is a must (telecom, FMCG and financial sales
experience adds more weightage)
● Local language knowledge in the city of operations is a must
● Graduation in any field is sufficient
Benefits:
● Fixed salary (~15-18k a month)
● Targets based incentives (extremely attractive)
● Petrol allowance ~upto INR 3,000 (on actual bills)
● Initial job posting would be for 3 months - based on good performance,
conversion to full time employment would be granted
Key Areas of Responsibility (KRAs):
● Onboarding of Customers
○ Meet 30 new clients a day (tracked)
○ Get free trial enabled for 20 clients a day
○ Get 3 sales (paid customers, 10% conversion) per day -
non-negotiable output
● Retaining customer accounts
○ While we build new businesses, cross-selling would be key
○ Customers should keep using PagarBook desktop beyond 30 days of
activation
● Grow customer basket size
○ Identify key SME clusters in the city and prepare an acquisition plan
○ Go aggressive and acquire
● Business acumen & key skills
○ Strong knowledge on PagarBook sales process, services and product
○ Local Market and competition knowledge and clear articulation of
PagarBook advantages
○ Strong negotiation and influencing skills to create win-win
○ Give continuous feedback to internal teams to improve our
customer service level
Finally, remember, you are the PagarBook brand ambassador on the ground! All
the best.
Requirements for field sales - Phase 1 (50):
● West:
○ Pune - 10 Associates
○ Mumbai - 5 Associates
○ Thane - 5 Associates
○ Surat - 5 Associates
○ Ahmedabad - 5 Associates
○ Vadodara - 5 Associates
(Leading Health & Nutrition based Startup in Mumbai)
- Creating Campaigns in Google ads, Facebook marketing & other online marketing Platforms
- Keyword Research & Monitoring
- Writing Ad copy/description
- Basic knowledge of Google Sheets
- Must be proficient in the English Language
- Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations
- Compile data across several platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
- Displays organizational capabilities to track progress, execution and consistency of social advertising campaigns
- Running Email/SMS Campaigns
- Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
- Coordinate with Ad Agencies & take regular updates
- Coordinate with content team to get the required creatives
- Coordinate with production team to ensure inventory is in place before running campaigns
Responsibilities & Qualifications-
- Proven graphic designing experience of 8 to 10 years
- A bachelor’s degree in graphic design, design, or art preferred
- A strong eye for visual composition, typography & colour for print media (reports, infographics, brochures, flyers)
- Ability to conceptualise and design graphics for reports, collaterals, and social media campaigns
- Possession of creative flair, versatility, with experience in conceptual and design thinking
- Ability to work with a wide range of media from design to graphics
- Proficiency in desktop publishing tools: Corel Draw and/or Adobe Creative Suite (Photoshop, InDesign, Illustrator and After Effects).
- Effective time management skills and the ability to meet tight deadlines
- Experience of liaising with printers, knowledge about printing production and techniques
- A team player
- A strong portfolio (in PDF format) is a MUST