Marketing Jobs in Mumbai

We are looking for an experienced and result-driven Social Media Executive to join our awesome marketing team! As a Social Media Executive at Yapsody, you will be responsible for implementing and managing the overall company's digital marketing efforts.

Social Media strategies are extremely important for our company's success, so your role will be vital in achieving our business goals and objectives.

We are looking for someone like YOU with creativity, vision, and passion for the intersection of music and digital media.  This is a prime opportunity for any skilled marketing executive looking to make his/her mark on a growing worldwide brand within a Silicon Valley-lifestyle environment that inspires out-of-the-box ideas.

Job Responsibilities:

• Responsible for developing and implementing the Social Media strategy in order to increase our online presence and align with company’s business goals.
• Ideate creative and engaging social media posts targeting the right customer profile, collaborate with content development and graphic design team to execute the same.
• In depth research of social media trends, effective hashtags, competitor activities, etc. for each social media platforms such as LinkedIn, Twitter, Instagram, Facebook, etc.
• Develop, manage and oversee social media content covering creative text, engaging videos and images.
• Executing Contest, Polls, and feedback to engage our target audience.
• Maintaining Social Media Calendar covering posts for all the channels or mediums planned for a particular week.
• Managing each social media account with 100% accuracy of business information including timeline cover, profile pictures, etc.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Develop insightful reports for all the social channels at predefined frequencies and metrics as per it's requirements in the report.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Track and maintain a report for ROI and other metrics weekly/monthly.
• Monitors and develops reports on competitor activity within social media spaces on predefined frequencies.
• Monitor brands reputation on a timely basis making sure brand image is always positive.
• Closely work with other departments of marketing including Search engine, Email, website and content.
• Monitor SEO and web traffic metrics.

Skills & Experience Requirements:

• 2+ years’ work experience as a Social Media Executive
• Excellent written and verbal communication skills.
• Good understanding of audience behavior and ways to track it.
• Good understanding of Organic marketing, Paid marketing & Remarketing.
• Good knowledge of Social Media Channels, Digital Media and Online Reputation management is a must.
• Excellent understanding of digital marketing concepts and best practices.
• Good time management and Proficient with MS Office.
• Experience with B2C & B2B social media, Google Ad words and SEO/SEM.
• Hands-on experience in content management.
• Excellent copywriting and visualization skills.
• Community management and engagement.
• Good understanding of designing tools like Canva.
• Analytical and multitasking skills
• Basic Knowledge of SEO, Keyword Research, Email Marketing.

• Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets
• seek out the appropriate contact in an organisation
• generate leads and cold call prospective customers
• meet with customers/clients face to face or over the phone
• foster and develop relationships with customers/clients
• understand the needs of your customers and be able to respond effectively with a plan of how to meet these
• think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business
• have a good understanding of the businesses' products or services and be able to advise others about them
• ensure staff are on board throughout the organisation, and understand the need for change and what is required of them
• discuss promotional strategy and activities with the CEO
• seek ways of improving the way the business operates
• attend seminars, conferences and events where appropriate
• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• Build long-term relationships with new and existing customers

Job Description :

• Determine operational objectives by studying business functions; gathering information; evaluating output requirements and formats
• Construct workflow charts and diagrams; studying system capabilities; writing specifications
• Improve systems by studying current practices; designing modifications
• Recommend controls by identifying problems; writing improved procedures
• Define project requirements by identifying project milestones, phases and elements; forming project team; establishing project budget
• Monitor project progress by tracking activity; resolving problems; publishing progress reports; recommending actions
• Maintain user confidence and protect operations by keeping information confidential
• Prepare technical reports by collecting, analyzing and summarizing information and trends
• Contribute to team effort by accomplishing related results as needed
• Validate resource requirements and develop cost estimate models
• Conduct and coordinate financial, product, market, operational and related research to support strategic and business planning within the various departments and programs of the client group
• Interpret, evaluate and interrelate research data and develop integrated business analyses and projections for incorporation into strategic decision-making
• Plan and coordinate the development of primary and secondary market research studies in support of strategic planning and specific marketing initiatives, as required and presents findings of studies to client committees

• Perform daily, weekly and monthly reviews and analyses of current processes using operational metrics and reports
• Review a variety of areas including operations, purchasing, inventory, distribution and facilities
• Understand and communicate the financial and operational impact of any changes
• Suggest changes to senior management using analytics to support your recommendations. Actively participate in the implementation of approved changes
• Create informative, actionable and repeatable reporting that highlights relevant business trends and opportunities for improvement
• Conduct insightful, ad hoc analyses to investigate ongoing or one-time operational issues

Education and/or Work Experience Requirements:

• Bachelor's Degree in appropriate field of study or equivalent work experience
• Ability to impact operations and effect change without being confrontational
• Detail oriented, analytical and inquisitive
• Ability to work independently and with others
• Extremely organized with strong time-management skills

You will be our first marketing hire, and will be responsible for laying the foundation of our marketing DNA described above.

• Conceptualize from scratch our multi pronged marketing strategy - SEO (blog, newsletter), social media (linkedin, twitter), community, education (webinars, podcasts), partnerships etc
• Understand our user/buyer persona, empathize with them, conceptualize relevant content topics, and work with content writers to push high quality content on various platforms
• Identify the right keywords for Zenskar to optimize on - both head, and long tail
• Iterate to figure out the correct tone for our social media communication, and build relevant audience on social platforms
• Reach out to industry influencers, collaborate with them and organize webinars, podcasts etc with the intent to establish Zenskar as an authority in the industry
• Create a vibrant community of our user and buyer persona, with the intent to help solve the problems they face on a daily basis
• Hire as the team grows and mentor junior folks

About us:

Company website: https://www.neulife.com/

INNOVERTUS NUTRITION TECHNOLOGIES INDIA PVT.LTD. is the leading Indian company in the field of sports nutrition products and dietary supplements. Incorporated over a decade ago, we are pioneers in introducing the concept of sports nutrition as well as educating the mass about the need to be fit and healthy, thus facilitating and educating the mass to choose investing to live a healthy lifestyle.

This role directly reports to the Founder. You will play a significant part in shaping the future of a super early stage, fast-growing, profitable, and potentially disruptive startup.

Digital marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Digital marketing managers will work with the marketing team, supporting teams, agencies and vendors to launch campaigns on time and on budget

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online marketing channels.

You Should Apply If You Have:

• MBA degree in advertising or marketing
• Proven working experience in digital marketing. At least 5+ years
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of google analytics
• Experience in setting up and optimizing Google Adwords & FB Ads Manager campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• Tracking and improving search results on Google Search pages

 Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, social media, lead generation campaigns, copywriting, performance analysis
• Design, build and maintain our social media presence
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Measure and report performance of all digital marketing campaigns, and assess against goals.

Benefits:

• Flexible work hours, Work from home and holidays policy
• Open and collaborative work culture
• Competitive salary

Please apply with below details in your resume:

• Current CTC
• Expected CTC
• Earliest joining period (In days)

About Us

Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time.

Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process.

Batik, a product by Tartan, provides a fintech-based platform (startbatik.com) which has been built from the ground up to natively support a wide range of organizations and employers. Batik is an employee benefits marketplace. We have built this on a mission to help employers elevate benefits offering to employees. Through Batik, employees are empowered to use customizable and flexible benefits with easy access to a marketplace which has multiple products like quick loans, credit cards, insurances, gadgets, Coupons, Gym memberships etc. Employers can provide benefits at just one click and support their workforce’s well-being with zero administrative burden. In simple words, Batik is like an amazon marketplace.

Starting as a feature of one of our products at Tartan, Batik has helped the most innovative companies and HR leaders transform the employee experience to attract and retain top talent through employee benefits, strategic reward & recognition, and much more.

If you are a self-driven individual, excited to grow the business rapidly through creative, well-executed outbound strategies. Tartan is the right place for you, you will get to build, refine, and execute the outbound sales process & strategy, driving critical top-of-funnel opportunities. Your role will combine product, technical, and industry knowledge that will help us build an amazing product and better businesses.

What you'll do?

• Actively obtain new satisfied clients to fill customer references gaps
• Establish the types of activities the customers will participate in, including speaking opportunities at webinars & live events, press/media & analyst engagements, and sharing positive experiences in peer-to-peer conversations with sales prospects.
• Identify what resources are already available to the company, replace outdated content, & create various marketing materials such as detailed proof of customer success stories, customer quotes, create video testimonials, logo features in postcards/banners/booths/decks,
  and other collateral.
• Manage customer relationships through a formalized process of tracking the frequency of contacts & activities completed avoiding overtaxing valuable relationships through the company's CRM
  system.
• Attend local customer site visits and event meet-ups, to build close relationships with the customers, network & share best practices, and offer a venue for quicker support escalations.

We would love to hear from you if:

• MBA / PGDM (HR or Sales & Marketing) from top B School.
• Relevant experience of 4+ years
• Highly motivated and target driven with a proven track record in B2B/enterprise sales. SaaS experience preferred.
• Excellent communication skills - verbal & written.
• Knowledge and understanding of social platforms including LinkedIn to conduct research for new prospects.
• Should be number driven. Have experience in carrying & achieving personal targets.
• Good practising knowledge/skill of MS suite, mainly word, Excel & power-point.
• Ability to grasp and understand clients and business requirements/dynamics quickly.
• Manage several prospects simultaneously while positioning company products against direct and indirect competitors.
• Good organization skills, good Networking skills & ability to build relationships.

Why should you work with us?

• We are growing exponentially [Going from an on-paper idea to revenues in less than 12 weeks] - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
• Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
• Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section. 👇
• What else: You will get a MacBook for working anywhere. Work in comfort and choose your flexible hours as long as you finish the tasks.
• So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.

Flexible Benefits

• Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
• Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
• Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
• Brand new MacBook 💻 You get a MacBook you can use for work.
• Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
• Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
• Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audiobook, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.

Location: Bangalore/Mumbai/Delhi/NCR

Sound like something you’d like to be a part of. We’d love to hear from you!

REQUIREMENTS:

• Strong desire to learn
• Knowledge of different marketing techniques
• Creative approach towards problem-solving
• Excellent verbal and written communication skills
• Passion for the marketing industry and its best practices
• Staying updated with recent trends happening in the startup industry

JOB ROLE AND RESPONSIBILITIES

• Come with innovative marketing ideas
• Assist in marketing and advertising promotional activities
• Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation.
• Work closely with a range of cross-functional teams and develop a market strategy.
• Should be flexible with business needs - copywriting, content strategies, and so on.

We are looking for a smart, motivated professional to join the business team as a Category Lead who will work alongside the Category Head lead to drive the strategic vision and Go-To-Market strategy for the identified set of products. In the role, you will own a set of identified workstreams and work along multiple stakeholders across levels in the organization to solve for large impact problems. This is a challenging role that requires good problem-solving skills and an ability to tackle growth and operational issues of varying complexity. An organized mind-set with ability to multi-task and meet tight deadlines is a must to succeed in the role. The candidate should expect a rapidly changing environment wherein one can use their existing skills and can learn/nurture new ones. You are expected to work independently and take leadership your work areas delivering a high-quality outcome. This role provides opportunities to develop original ideas, approaches, and solutions in a competitive and ever-changing business environment. The role is based out of Bangalore/Mumbai and will require travel.

• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
• Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Desired Candidate Profile

• 6+ yrs digital performance marketing experience ideally in the FMCG space
• Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram    

Your Role: We are looking for an influencer marketing and community manager who thrives in fast moving environments. You will work closely with the Marketing Head as well as cross functional teams to acquire and build an entire community of influencers and creators that will promote the brand. This will aid the marketing goal to do with massive customer acquisition and brand building so as to help millions learn new skills & build better careers.

About Us: CareerNinja is a VC-funded, fast growing EdTech venture that is building the world's largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally.

Responsibilities:

• Create a massive outreach campaign of influencers and creators on Youtube, Instagram and other community platforms
• Develop and execute the influencer marketing plan in conjunction with the Marketing Head
• Keep track of industry trends in 100+ skills on the platform and creatively approach, engage and onboard pioneers and creators specifically on YouTube.
• Contact potential partners/influencers through cold calls, emails, networking events, etc and engage and retain them to build a community and get maximum deliverables
• Own and execute complete customer acquisition through influencer marketing & campaigns including referral/affiliate marketing and growth hacks so as to drive increased ROI.
• Closing meaningful brand partnerships for product optimisation as well as borrowing from the partners brand
• Maintain and deepen relationships with the brand’s current partners

Must Have:

• 1+ years of experience with a proven track record of engaging influencers and creators through effective communication skills and marketing campaigns
• Ability to think of innovative and creative ways of approaching potential partners and present unique value propositions.
• 2+ years of hands-on experience working on multiple digital advertising platforms like Instagram, Youtube, LinkedIn
• Strong experience of working closely with design, content, marketing to implement high-leverage campaigns

Good to Have:

• Relevant industry/Start-up/Edu-tech experience in a similar role
• Good communication, copy writing and email marketing skills.
• Proven experience of handling campaigns on Facebook, Instagram with Affiliates, Influencers, Creators
• Good personal network and thriving LinkedIn with meaningful connections
• High level of comfort with approaching and following up with people
• Exposure of other aspects of the marketing functions like performance, social, brand, market research, pricing, etc

Why Work With Us: We take growth and learning seriously. Working with us could be your best decision if you’re looking to jump five steps ahead in 5x the amount of time. We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it! You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life

Roles & Responsibilities:

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Scope:

Roles & Responsibilities:

• Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
• To develop a content strategy that conforms to and sets out to achieve business goals. 
• Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers. 
• To brainstorm creative ways of engaging the audience online and produce those engaging content types.
• Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy. 
• Performing extensive research and analysis on consumer thoughts and trends.
• Creating specifications and content appropriate for the brand's customer personas.
• Planning the editorial calendar and content proposition.
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
• Tracking and calculating content ROI

Scope:

Key responsibilities:

• Plan and execute Web, SEO/SEM, Database Marketing, Email, Social media, and Advertising campaigns
• Design, Build, and maintain Social Media presence
• Measure and report performance of Digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identify trends, insights and optimize approach based on the insights.
• Plan and execute periodic Content Calendar for Branding and Inbound lead acquisition
• Create landing pages and optimize user experience for Lead Acquisition
• Should be able to plan and execute Webinars, Seminars and Events

Skills:

• MBA or PGDM in Marketing
• 6+ years of experience in Digital Marketing for IT/ITES Services Industry
• Must have exposure in marketing of Digital Technologies and Services like Cloud, Analytics, APIs, Software Development & Channels
• Good to have experience in using HubSpot as Marketing Tool
• Must have excellent verbal and written Communication skills with exposure to Global Clients

• Identify, prioritize, and reach out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocating for the customer’s needs, and communicating with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represent in strategic meetings
• Help increase sales and growth

Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.

Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.

Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.

The Job

• Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
• Be responsible for the ROI of dozens of campaigns you execute.
• Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
• Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
• Analyze creative data and make recommendations to the Creative designers
• Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
• Document findings in a structured way to contribute to the company's global knowledge base

Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.

The Ideal Candidate

• 2-4 years of paid marketing experience, preferably in consumer-facing products
• Fluent in English (Advanced writing and speaking English skills)
• Experience with creative experimentation
• Experience with fast-paced, high growth startups
• Strong analytical and problem-solving skills
• A natural strategist
• Makes fast business decisions that prove to be profitable

Nice to have

• SQL
• Understanding of ad platforms algorithms

Experience with programmatic media (DSP)

Note: Must Be willing to relocate to Guwahati, Assam

• Daily planning, creating, monitoring and analysis of all advertising campaigns
• Monitoring and reporting performance of new and existing products
• Analyzing revenue, campaign performance, ACOS, daily ad spends, etc.

What you need to have:

• 2 years’ experience with marketplaces is a must
• Skilled at PPC optimization techniques
• Direct, hands-on experience in managing large scale, complex paid search and shopping feed campaigns
• Strong analytical skills
• Experience in data analysis, performance trends etc    

Location -Kolkata/Mumbai

Job Description:

-             Write, edit, and proof articles for Internal Communications

-             Write copies for branding collaterals like posters, brochures etc.

-             Co-ordinate with business units to gather information and craft articles, messages, or newsletters

-             Responsible for managing content and updating the Intranet using the CMS

-             Message and Newsletter creation using builder tool

-             Writing and editing for marketing collaterals

Specification / Skills / Experience

• Good writing experience
• Proficiency in English, a very high standard of both spoken and written language
• Independent and self-manage the work load
• Robust writing skills - the selected candidate will be writing and editing content on a daily basis
• University degree in journalism, media studies or related qualification
• A cross-cultural background
• Ability to manage more than one project at a time working under tight deadlines
• Strong organizational skills
• Working knowledge of Microsoft Word, Excel & PowerPoint, Photoshop (added advantage).

Primary Skills: Excellent writing and communication skills. Exposure to on-line content along with content management skills

Secondary Skills: Exposure to social media; project planning

Responsibilities:

• Plan and execute all performance marketing campaigns, including but not limited to SEM, Google Display and Discovery ads, remarketing & email campaigns
• Manage budgets and campaigns across all digital channels to drive strong return on investment by optimisimng cost per qualified lead
• Plan, execute, and measure experiments and conversion tests
• Manage landing pages and optimize user experience
• Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & other media channels
• Identify trends and insights, and optimize spends and performance based on the insights

Requirements:

• Any Bachelor’s/ Master’s degree
• Certifications in Google and Facebook ad management strongly preferred
• 1-3 years of experience in setting up and optimizing Google AdWords & Facebook Ad campaigns.
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Demonstrable experience managing SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments

• Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
• Analyzing Regular Customer Cohort Performance, both on a product & company level.
• Developing the product subscription business on the website.
• Build retention marketing campaigns based on customer segmentation.
• Drive User Engagement in Lower Funnels using user engagement platforms
• Build the Customer Loyalty Programme for the brand.
• Creating Email & Marketing Strategy to increase repeat rate & overall basket size.
• Profiling Key Customer Groups Regularly
• Conducting Survey & Research to better understand Repeat Customer Behaviour & Habits
• Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.

• The position is responsible for manages and directs an E-commerce sales force to achieve sales and profit goals.

• Develop ecommerce sales strategies to meet revenue and growth targets
• Implement and utilize analytics to track sales trends and identify opportunities for growth
• Conceptualize digital marketing initiatives, analyze data and measure results
• Partner with brand to leverage all marketing opportunities on platforms like Big basket, Grofers, Flipkart, Swiggy, Amazon, Nykaa etc.
• Create and manage product descriptions for online marketplace platforms
• Pioneer and create new opportunities with ecommerce accounts, identifying white space and marketing opportunities to generate sales
• Build a trust and foster a relationship to be recognized as a premium ecommerce supplier
• Conduct extensive online research, at all times understanding marketing and sales strategies from all major ecommerce retailers
• Actively participate in scheduled internal weekly and annual sales meetings, preparing in advance to share relevant and beneficial information

• ATL/BTL Activity
• Market research
• Online Marketing/Digital Marketing
• Offline Marketing
• Goodle Adword
• Facebook Add
• Marketing skills
• Vendor management
• Good knowledge of market
• Good communication skills

ROLES & RESPONSIBILITIES
• Researching relevant influencers & content creators and establishing
relationships with them
• Aptly selecting influencers & content creators basis brand objectives
• Brainstorming new, creative approaches to influencer campaigns
• Keeping abreast of emerging trends, technologies and influencers
• Managing the P&L of all influencers executed across platforms

DESIRED QUALIFICATIONS & EXPERIENCE
• Candidates with 1-2 years of work experience will be preferred. However,
freshers are more than welcome to apply.
• Agency experience is a plus point
• Proven & demonstrable experience multi-tasking & working under pressure

Work Description: 

• Storyteller & Fountainhead brimming with ideas on variety of ways to communicate the message to target audience to create pull-marketing advertisements
• Develop graphic, copy & video content using Brand Key communication framework
• Deliver brand assets like social media content, landing page content, performance marketing creatives, directional scripts for influencers, PR etc. 
• Deeply understand & empathise with consumer insights & create Brand stories around problem, solution, functional benefits, emotional payoffs & social currency to drive awareness, brand attribute scores & sales 
• Provide direction to designers, videographers, editors to develop online marketing campaigns
• Map customer journeys, service design and communication assets to drive engagement
• Coordinate with agencies to create marketing creatives, video content
• Analyze online consumer behaviours & trends to understand product-market fit
• Manage daily marketing & communication operations

Candidature requirements: 

• 5+ years experience in advertising agency with product marketing background
• Prior experience in conceptualization & execution of short 15 secs videos ads
• Strong storytelling visualization skills in form of videos & graphics
• Experience in in women oriented product, service, startup is added plus
• Intuitively sense the market need and visualize marketing & communication tactics

About Railofy: 

Solving one of the biggest challenges in India! 

Railway (IRCTC) congestion (waitlist) is one of the biggest problems in India. Approximately, ~90%+ of India travels by trains making this one of the biggest opportunities in the travel space in the country.

We are a small team of technologists who have made a significant breakthrough in this field using AI, so that no  waitlisted railway passenger has to ever miss a trip again! 

Read more about us here: Your Story

Website: www.railofy.com (we are mobile only) 

Railofy was started in 2020 by Rohan , Vaibhav and Hrishabh alumni of IIT, IIM and ISB. Prior to this founder had experience in venture capital investing, Artificial Intelligence and consulting. 

We are backed by some of the leading VC investors in India. 

Why Explore Career at Railofy:

• Experienced founding team
• Become an integral and trusted member of the team mentored by professional with 10+ years of experience
• Right to win - The founding team knows the business & its secrets inside out. We are starting with a significant head start and a precise plan of action
• Barriers to entry - This is a specialized play with natural barriers to entry, allowing for significant value creation for all equity holders
• Backed by marquee global investors
• A leadership role at a fast growing start-up. There is no glass ceiling for this role that limits your growth
• Exposure to all aspects of company building - exposure to investors, fund-raising, decision making, building the team & culture
• Significant equity ownership
• All the above perks of joining a high potential company very early, along with a competitive market salary

Responsibilities

• Managing brand & marketing communications
• Building a content roadmap & strategy for engagement via for app notifications, social media, retargeting
• Brand communication on website & app
• Content marketing strategy
• Drive execution

Requirements

• Prior experience in building content road map / strategy for customer engagement

Job description

Job Title

Performance Marketing Specialist

Department

Digital Marketing

Reports To

Designation: Performance Specialist

Job Overview

The Performance Marketing Specialist will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. This role is for someone who is able to find efficient growth via Ad Platform, and who will explore opportunities in International channels.

You thrive in building, maintaining, and optimising digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.

Responsibilities and Duties

• Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.
• Create affiliate and manage social media paid ad campaigns.
• Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.
• Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.
• Understand the markets in which we are performing and suggest new strategies on top of the competition.
• Work with other departments (e.g. product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identity
• Don’t limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.
• Measurable improvements to perform. 
• Keep a track of weekly targets and reports.

Qualifications & Criteria:

• Fluent in written English
• 3+ years of hands-on e-commerce marketing experience, including some form of social advertising
• A self-starter mentality, a strong sense of ownership, and an appetite for learning
• Moderate to advanced Excel experience (pivot tables, graphs, etc.)
• Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion. A similar online ad experience will be considered as well.
• Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisation
• An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)
• A passion for marketing, social advertising, and a positive attitude in all regards
• A desire to remain up-to-date with trends, new features, and functionalities in social advertising
• A team-oriented mindset and the ability to work with a wide range of individuals
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
• Proficient in Word, Excel, Outlook, and PowerPoint.

Company Overview

A well-funded women-centric healthtech start-up backed by India’s top VC - Fireside Ventures .

Work Description: 

• Achieve company sales targets using paid marketing channels
• Google : Search, YouTube, Adwords, GDN, Affiliate
• Social : Facebook, Instagram
• Marketplace : Amazon, Flipkart, healthcare and women platforms
• Obsessive  focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
• Lead video content marketing using creatives, audiences, A/B tests
• Build cross-platform FUNNELS to implement retargeting strategies
• Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp 
• Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
• Sharp focus on hyper-growth yet achieve profitable unit economics
• Accountable for digital marketing from strategy to execution

Candidature requirements: 

• 7+ years of digital marketing experience in performance marketing with digital first brand
• Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates 
• Video-content-led online marketing added plus
• Deep expertise in performance marketing especially using remarketing strategies
• Strong analytical mindset with data driven decision making
• Highly digital tools savvy to drive performance
• Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment

Why & Who should consider :

Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives. 

Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession. 

We are looking for a result-driven b2b Diamond and Diamond Jewellery Marketing for Overseas with good experience in certified and non certified loose diamonds and have knowledge of Lab Grown diamond. Candidates to be responsible for all sales job duties, from generating leads to closing sales in overseas and develop contacts from his own in USA & European. Duties and responsibilities include working closely with customers to determine their needs, answer their questions about our products and recommend the right merchandise. You should be able to promptly resolve customer complaints and ensure maximum client satisfaction. Analysis of the needs of existing/potential customers to meet their requirements.

A good understanding of Loose Diamonds, Certified Diamonds and Diamonds & Diamonds Jewellery and experience in the required field is most important. Knowledge of Natural & Lab grown diamonds. Exposure of the overseas market is also necessary.

For Overseas Diamond & Jewellery Marketing the candidates with good USA & European marketing & contacts will do. Have to work in Night and evening shift.

What you need to have:

Field Sales, Revenue 💵 - PagarBook
( Temporary fulltime )

About Pagarbook:

1. Employee Management at your Fingertips. PagarBook - India's Best Payroll

and Attendance

2. Management tool for Small & Medium Enterprises. Using PagarBook, a

business owner can maintain all the records of their employees digitally

and can get insights around the same.

3. PagarBook is free & easy to use employee management, work & payroll

management software app where you can manage all your staff and

employee’s attendance, record the work done by your staff and employees

and their salary, payments & advances can also be recorded in this app.

4. Sms & WhatsApp notification to employees and staff about payments,

bonuses, daily work, attendance & leaves.

5. The Sales would be done for premium desktop version of the application

6. Benefits of desktop application:

a. Better and Easier accessibility, also available on mobile web

b. Access to rich reports which gives you business knowledge, spend

c. Unlimited free upgrades for a year

About Sales team:

The field sales team at PagarBook is all about solving SME’s customer problems

and ensuring we deliver compelling value propositions.

On a typical day, the sales team:

● drives the adoption of a premium version of Pagarbook, sold at a

subscription fee per annum

● never-say-no attitude, and comes with a win-all attitude

● At the same time, a core ingredient of the DNA is customer empathy

● We should always ensure the customer is well informed of all the benefits of

the solution, before we close the sales.

Responsibilities and Duties of sales associate:

● You will pitch about PagarBook desktop solution on field to customers

● You will explain the benefits of PagarBook desktop solution to customers

○ Better and Easier accessibility, also available on mobile web

○ Access to rich reports which gives you business knowledge, spend

○ Unlimited free upgrades for a year

● The users can register on the desktop for a free trial for 7 days first

● Sales associate would convert the customer into a paid customer

Mandatory requirements:

● Having your own bike is a must

● Field sales experience is a must (telecom, FMCG and financial sales

experience adds more weightage)

● Local language knowledge in the city of operations is a must

● Graduation in any field is sufficient

Benefits:

● Fixed salary (~15-18k a month)

● Targets based incentives (extremely attractive)

● Petrol allowance ~upto INR 3,000 (on actual bills)

● Initial job posting would be for 3 months - based on good performance,

conversion to full time employment would be granted

Key Areas of Responsibility (KRAs):

● Onboarding of Customers

○ Meet 30 new clients a day (tracked)

○ Get free trial enabled for 20 clients a day

○ Get 3 sales (paid customers, 10% conversion) per day -

non-negotiable output

● Retaining customer accounts

○ While we build new businesses, cross-selling would be key

○ Customers should keep using PagarBook desktop beyond 30 days of

activation

● Grow customer basket size

○ Identify key SME clusters in the city and prepare an acquisition plan

○ Go aggressive and acquire

● Business acumen & key skills

○ Strong knowledge on PagarBook sales process, services and product

○ Local Market and competition knowledge and clear articulation of

PagarBook advantages

○ Strong negotiation and influencing skills to create win-win

○ Give continuous feedback to internal teams to improve our

customer service level

Finally, remember, you are the PagarBook brand ambassador on the ground! All

the best.

Requirements for field sales - Phase 1 (50):

● West:

○ Pune - 10 Associates

○ Mumbai - 5 Associates

○ Thane - 5 Associates

○ Surat - 5 Associates

○ Ahmedabad - 5 Associates

○ Vadodara - 5 Associates

(Leading Health & Nutrition based Startup in Mumbai)

• Creating Campaigns in Google ads, Facebook marketing & other online marketing Platforms 
• Keyword Research & Monitoring
• Writing Ad copy/description
• Basic knowledge of Google Sheets
• Must be proficient in the English Language
• Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations 
• Compile data across several platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
• Displays organizational capabilities to track progress, execution and consistency of social advertising campaigns
• Running Email/SMS Campaigns
• Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
• Coordinate with Ad Agencies & take regular updates
• Coordinate with content team to get the required creatives
• Coordinate with production team to ensure inventory is in place before running campaigns

Responsibilities & Qualifications-

• Proven graphic designing experience of 8 to 10 years
• A bachelor’s degree in graphic design, design, or art preferred
• A strong eye for visual composition, typography & colour for print media (reports, infographics, brochures, flyers)
• Ability to conceptualise and design graphics for reports, collaterals, and social media campaigns
• Possession of creative flair, versatility, with experience in conceptual and design thinking
• Ability to work with a wide range of media from design to graphics
• Proficiency in desktop publishing tools: Corel Draw and/or Adobe Creative Suite (Photoshop, InDesign, Illustrator and After Effects).
• Effective time management skills and the ability to meet tight deadlines
• Experience of liaising with printers, knowledge about printing production and techniques
• A team player
• A strong portfolio (in PDF format) is a MUST