Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Automated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients. The agency is one of the few in India that has partnerships with the biggest platforms like Facebook, Google API, Taboola and many more. They are serving more than 100 clients and is on an explosive growth path. The founder is a serial entrepreneur and an alumnus of IIT-BHU. He has assembled a unique team of seasoned data scientists, consultants, and digital strategists to deliver the best online marketing solutions. As a AVP Digital Strategy, you will manage end-to-end customer engagement including business analysis, managing scope, schedule delivery, optimization and client management. What you will do: Understanding client’s business objectives and Digital Marketing strategy. Strategizing client’s marketing brief & taking decisions for the team to deliver on. Creating customized & impactful presentations to showcase performance impact. Managing a team of digital marketing strategists and business operations team to drive multiple programs to completion. Being on top of industry updates from technology, competition & functionality perspective. Managing & prioritizing prospects pipeline – in line with monthly/ quarterly/ yearly goals. Helping company grow through performance marketing initiatives for its own core business. Working closely with business development & senior analyst teams to provide strategic inputs. Leading, mentoring and guiding the account managers in their daily efforts against all client digital campaign work. Negotiating contract including renew, upselling and be key contact for any new work discussion. Managing the workflow process by prioritizing projects and resources and by working across accounts to ensure proper alignment of resources. What you need to have: 3 plus years of demonstrated track record of developing senior level client relationships. Very strong understanding of Digital Analytics. Hands on experience and deep expertise in Google Analytics, Google Adwords and Facebook advertising. Strong relationship management skills. Ability to command respect & drive meetings with CXO level members. Superb communication and presentation skills as well as a proven ability to develop well positioned and thoughtful documents and presentations. Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital and interactive space, specifically Social, Digital Media, and Search. Ability to use alternative analytical approaches to solve digital/ interactive marketing problems. Above 80% in class 10th & 12th Maths score. BE/ BTech - Should be from Tier 1/Tier 2 college.
Story Digital is seeking an experienced online marketing professional who has proficientcommunication skills and is skilled in leveraging clutter-breaking brand strategies, creation ofinnovative, creative solutions across platforms. We are looking for someone who can ensure smoothinter-department collaboration and building of capable, independent, motivated teams.Role Responsibilities & Deliverables1. Communication & Coordination with the Accounts & the Creative Team2. Working with Brand Managers/ Marketing Consultants, briefing and advising them withcontent ideas, ad copies, concepts, and more.3. Understanding & decoding client briefs- and building a brand strategy & execution planaround them4. Set and implement social media and communication campaigns to align with marketingstrategies5. Meet clients every fortnight to understand clients satisfaction with creative strategy andexecution and build a relationship6. Content Strategy Research – Researching about the brand, the products and services,competitors, and creating a comprehensive content plan for the brand.7. Experiment with new content formats that can be utilized for client pitches, client briefs,and new partnerships8. Search for new trends and insights that can be utilized for client pitches, client briefs andnew partnerships9. Proficient with social media analytics to derive insight-driven learnings to optimizecommunication10. Well versed with Social listening tools like MeltWater, Mentions, Talkwater etc. to activelyuse them for better performance and competition analysis.11. Quality check and vet social media content; responses, SEO content, brand websitecontent, blog content, and final scripts written by the team12. Conceptualize ideas related to influencer associations13. Organize weekly team meetings to track work progress and provide feedback to the teamas a whole14. Build more capable teams by mentoring and guiding themCore Competencies:1. Creativity2. Innovative ideas for campaigns3. Strong experience in overall consumer planning, channel planning, and integrated digitalcampaigns.4. An understanding of the latest trends and their role within a commercial environment5. Leadership &; Team Management6. Professional approach to time, costs and deadlines7. Keep client needs in mind while framing strategies8. Tactfully prioritize tasks and projects to manage work across brands9. Delivery within deadlines with the available resources10. Excellent written and verbal skills11. Fluency in languages like English & Hindi12. Ability to clearly articulate complex ideas and strategies to clients and the team13. Ability to sell work and ideas, and respond positively to feedback14. Accuracy and attention to detailDesired Qualifications & Experience1. Candidates with 2+ years of work experience can apply. Prior experience in Agencies,Social Media or Online Media content creation Preferred2. Prior experience in working with multiple brands across industries3. Should be a ‘people person’ with great customer analytical skills and the ability tomoderate online and offline conversations with the social community.4. Should be comfortable with handling pressure since the role demands it
Our client is India's leading manufacturer and supplier of water purification products. Their product is usable across markets and used by households and workplaces, for vegetables/ fruits disinfection, purification during calamities, during trekking, hospital disinfection and farm disinfection among other requirements. The active ingredients used in their products make it safer and more effective on water than regular contents like chlorine, bleach and iodine. They supply to several leading NGOs, Medical organizations, Blue chip companies, Central and State health ministries and other Institutions across the world. Certified by major standards including the WHO, FDA and ISO, they aredriving a significant positive health impact globally by improving access to safe drinking water and creating cost effective disinfection solutions for more than 15 years. As a Digital Marketing Manager, you will develop, plan and execute digital marketing strategies across all online platforms including Facebook, Twitter, Instagram, YouTube etc What you will do: Building the marketing team for inbound marketing, content development, SEO/ SEM, design etc. Developing a digital marketing strategy & program. S/He will own the calendar of plans supporting the annual plan. Managing the day-to-day function of digital marketing, including Social Media, Digital Production, budget control, project oversight, and KPI tracking. Creating digital content, email campaigns, and managing SEO, paid marketing Also being responsible for Business Development, Product Development and Content Development. Providing strong analytical capabilities in the digital space, by implementing key performance measures for each digital program, evaluating the effectiveness of those programs and digital marketing overall, identifying new trends and new analytical tools in the digital space, and delivering timely campaign results and summary reports. Inspiring external creative and technology agencies to develop and execute campaigns that test the limits of digital media while meeting the marketing objectives. Being responsible for selection of management of digital marketing agencies & vendors in this space. Ensuring that the agencies are appropriately staffed, have a good understanding of our brand strategies. Being able to expand our company's digital footprint, awareness, subscribers, and leads. Leading creative development to motivate the target audience to "take action". Effectively using analytical tools to identify success/failure of campaigns and KPIs. Developing exponential growth by optimising resources with creative approach and strategies. Monitoring, analysing and evaluating market and brand trends. Understanding ad hoc projects/duties from time to time What you need to have: At least 4 years of experience in digital /brand/ social media marketing In-depth knowledge of various social media platforms, best practices and website analytics This role requires a high level of creativity, attention to detail, and project management skills. Google Analytic 360, Google Tag Manager, Google Optimize, Search console and various other user-behavioral tracking on websites and mobile apps Extremely good atbuilding marketing team, executing the strategies, maximizing ROI of brand investment in digital programs, budget tracking and positively impacting top line and bottom line business results. Strong functional skills with good communication and leadership skill Passionate team player with a strongdrive for challenge Highlycreative with excellent analytical abilities. Ability to work in a fast paced and high pressure environment. Location - North Delhi Experience of 4-8 years preferably from FMCG companies
Give a boost to your career and find more success with your content marketing skills with our client! Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Automated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients. The agency is one of the few in India that has partnerships with the biggest platforms like Facebook, Google API, Taboola and many more. They are serving more than 100 clients and is on an explosive growth path. The founder is a serial entrepreneur and an alumnus of IIT-BHU. He has assembled a unique team of seasoned data scientists, consultants, and digital strategists to deliver the best online marketing solutions. As a Head Content Marketing (B2B Saas), you willwork on blog posts, social media promotion, reports, white papers and more to build awareness, followers and leads in company's primary verticals: brand, agency, media & entertainment and politics & advocacy. You’ll play in integral role in ensuring content funnels deliver the right message at that right time to move leads from first high-level touch through the campaign nurture stream. What you will do: Becoming an expert in the company Platform so you can dig into the data and brainstorm new ways to present comapny's unique capabilities and solutions Researching and writing various types of content on a wide range of topics such as promotional emails and blog posts in support of driving leads and awareness, and/ or other important metrics that is in-tune with market and sales needs; this content will cover topics ranging from company data to how company's solutions, address current trends Creating and executing a social media plan focused on Twitter and LinkedIn to promote assets and discover new leads Writing in a compelling, impactful manner –– everything from emails to social posts should be short, bold and engaging! This is B2B tech content, but company's voice is bold, pithy and never dry Creating 1-2 free resources each month to drive leads and awareness, and/ or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc) Supporting content development for advertising, emails, and search campaigns Providing feedback to other contributors and edit/ proofread content (at least two sets of eyes on every asset!) Optimizing content for lead generation and the B2B buying journey. Collaborating with internal marketing colleagues, product marketing, sales and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience Collaborating with campaign managers on campaign themes and messaging – helping to form creative that compels action! What you need to have: BA/ BS degree or equivalent working experience Be from SaaS company with at least 2 yrs in a similar profile A passion and strong understanding of the martech industry and our business' mission 3-5+ years’ marketing experience producing content for B2B demand generation and thought leadership specifically, as well as channel-specific knowledge Experience building successful and measurable social media campaigns that grow leads, increase awareness and build thought leadership influence Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions Excellent organizational skills to work independently and manage projects with many moving parts Knowledge and experience marketing B2B software solutions a must. Software solutions in the data, market research or marketing technology industry a plus Experience marketing to the consumer brand industry is critical; marketing to marketing professionals a plus Proficient in Microsoft PowerPoint, Hootsuite, Google Analytics, Adobe Suite, Salesforce helpful Ability to manage multiple projects at the same time in a fast-paced, rapidly changing work environment One with savvy social media skills, a knack for writing impactful, pithy emails and the ability to research and write long-form assets that display the depth and breadth of company's B2B services
Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients. The agency is one of the few in India that has partnerships with the biggest platforms like Facebook, Google API, Taboola and many more. They are serving more than 100 clients and is on an explosive growth path. The founder is a serial entrepreneur and an alumnus of IIT-BHU. He has assembled a unique team of seasoned data scientists, consultants, and digital strategists to deliver the best online marketing solutions. As a Digital Lead, you will lead the design and implementation of experiments for improving products such as A/B or split testing. What you will do: Understanding client goals, creating and executing strategies to exceed these goals. Preparing and analysing of performance reports & review with clients. Providing strategic insights on the landing page, ad creative etc. Analysing performance of digital campaigns across the level; providing tactical recommendations for increased performance. Assisting in identifying opportunities that are most effective at driving conversions, revenue, ROI, and scale across Digital Marketing programs. Measuring the success of campaigns using appropriate key performance indicator (KPI) classifications – impressions, clicks, CTR, CPC, CPA, CPM, conversions. Reviewing and analysing results from current program offerings & suggesting changes and enhancements to help increase conversions, revenue and ROI. Assisting in training on tactical processes and best practices to Digital Analyst(s). Attending and participating in all relevant meetings. Collecting, reporting, analysing and interpreting the digital analytics data to drive decision making and improve its digital products. Creating case studies on the work. Researching, building frameworks and innovating the offering portfolio of the company. Establishing thought leadership by contributing articles towards the official. Managing projects related to digital analytics from start to finish including data integration, report and dashboard automation, product analytics and insight, data collection, and product optimisation What you need to have: In depth knowledge of Google Adwords, Facebook Ads and Google Analytics. Ability to multitask in a fast paced environment. A firm believer in stats and can weave stories around numbers. Aggressive about meeting goals & timelines. Editorial experience is a plus. Strong writing and creativity skills. Detail-oriented, takes initiative. Able to effectively work independently, or at times as part of a team. Strong working knowledge of Microsoft Office, specifically Word, Excel and PowerPoint is a must. Excellent problem solving and analytical skills and combine creativity with strong quantitative skills. Above 80% in class 10th & 12th Maths score. BE/ BTech - Should be from Tier 1/ Tier 2 college
Nutrabay is the largest health & nutrition store in India. We are proudly a bootstrapped business with lakhs of customers that trust us. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product. What will you do? Owning the whole digital acquisition piece for Nutrabay across all channels like Facebook, Instagram, Google, etc and be responsible for cost and performance targets. Determine areas of opportunity, design and execute experiments and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement, and retention. Working closely with the Partnerships, Product and Design team to create the growth strategy. Running 10's of exciting experiments on growth and strategy to help chart out the future business strategy for Nutrabay. Lead & manage all digital campaigns, ensure proper optimization is taking place & monthly targets are met. Drive marketing programs that are highly targeted basis LTV of relevant segmented audience cohorts. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Execute effective digital media campaigns on platforms including but not limited to AdWords, Facebook Ads, Twitter Ads, DBM, Display, Video, Re-marketing, Branding, Affiliates, etc. Working on presentation/analytics/MIS and weekly/daily updates. Plan experiments conversion test, A/B test, lift study and draw meaningful insights from the same. Execution of campaign setups and measuring their performance. Well versed with data tracking tools such as Firebase, Appsflyer, Google Analytics. Collaborate with internal teams for creatives, data inputs, etc. to optimize the campaigns. Ability to take on challenging deadlines and priorities. Skills Required: Google Analytics Facebook Ads Media Buying Paid Media Firebase/Mixpanel You should apply if you have: 2 -5 years of performance marketing experience in a fast-paced start-up A combination of analytical and creative thinking Passion & hustle to take on & solving big problems Ability to thrive in an ambiguous environment Willingness roll up your sleeves and execute as opposed to creating strategies Experience in handling large scale campaign planning, optimization for both performance and brand impact Thorough understanding and hands-on experience of Bid Optimisers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Firebase, Mix panel, Appsflyer, etc Varied industry exposure in running PPC, Affiliates and Display campaigns focusing on transactions A knack for data-driven creative conceptualization and production. Good communication skills and proactive in nature. An ability to multitask and perform under tight deadlines. Excellent interpersonal skills and ability to manage multiple stakeholders on diversified manpower requirements within the allocated resources The hunger to constantly learn and look for ways to improve yourself and the processes around you. Work Experience: 2-5 yrs Working days: 5 Location: Mohan Estate, New Delhi Perks: Friendly atmosphere High learning & personal growth opportunity Work from home options Flexible Timings Diverse work environment Why Nutrabay: Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues. About Nutrabay: Nutrabay was born out of a problem that all health and nutrition stores in India could not actually ensure the authenticity of products they deliver as they were all a marketplace. This is not the best situation when you need to ensure 100% authenticity of products as the website selling these never know what the 3rd party seller is actually sending to the customer via their website. This is where we saw a huge problem to be solved. A website that lists no 3rd party seller, no middlemen, fulfills and ships direct to the customer, get certified by all the brands for authentic products and is able to offer comfortable price points at the same time. Today, we have found huge success in solving this problem. We’re proud of it, and will continue to innovate and bring exciting products that help you become a better version of yourself. Learn more: https://nbay.cc/brand
JellyBean is looking for a Digital Marketing Specialist. The Job Responsibilities would include the following : 1.Driving Performance Marketing through social media and customer acquisition channels. 2.Optimising the conversion funnel for specific traffic sources, campaigns, user segments etc. 3.Planning and executing viral marketing campaigns across clients various digital marketing platforms. 4.Supervising content for all platforms. 5.Working on design and content aspect of online assets. 6.Using A/B Testing 7.Judging the effectiveness of campaigns to suggest insights, recommendations and scope of improvement. 8.Generating fortnightly and monthly reports on digital marketing portfolio. 9.Creating backlinks using SEO and other off-page SEO activities. 10.Tracking links and building SEO reports. 11.Experience in Guest Blogging, prospecting and outreach. 12.Monitoring of website performance indicators. Job Requirements : 1.Having a strong knowledge of Digital Marketing Tools 2.Good Knowledge of Web Analytics Tool and Campaign Management Tools 3.Command over Email Marketing Tools such as Mail Chimp. 4.Experience with Social Media Marketing and Viral Marketing Techniques and Tactics. Qualification : Any Graduate / Post Graduate Experience : 3 to 5 Years Salary : As Per Industry Standards
Roles & Responsibilities:⦁ Excellent overall writing skills in a number of different styles /tones⦁ Impeccable spelling, grammar and should have good technical knowledge⦁ Good understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO)⦁ Interested in Research work and managing skills to handle multiple works at the same time
Your role in a nutshell: You’ll own your clients’ business goals. Monitor source of traffic & performance by tactic, facilitate daily discussions on performance to plan, measurement/analysis & most importantly challenge the status quo to identify additional opportunities to grow. As a Digital Marketing Manager you will be responsible for: Communicating and coordinating with clients Managing all paid search and display programs Managing all SEO programs Setting up and managing tools that you deem necessary for growth Content creation strategies for clients’ social networks and blogs Setting up and managing email marketing campaigns Web Analytics and reporting What we’ll be expecting from you? Deep understanding of Digital drivers of demand and approaches such SEM & Social Media & most importantly the productivity and intent associated with each. Proven experience working (hands-on) with industry tools and analytics packages including email, Social posting and listening, web analytics, CRM, and marketing automation platforms. Examples: HubSpot, Marketo, Hootsuite, WordPress, Google Analytics, Adobe Photoshop, Kissmetrics, VWO, Moz, Ahrefs, Adwords, Basecamp, Asana etc. 2+ years digital marketing experience with a focus on traffic enablement, site experiences and optimization Ability to forge strong cross-functional relationships with both IT (operations, development, design etc.) and business (Marketing, Metrics, Sales etc.) teams Ability to manage time and multiple priorities with a variety of internal and external business partners. Evidence of proven track record with inbound marketing campaigns including development, execution and analysis. You need to be someone who: Can work autonomously Can think creatively, strategically and logically Should be good with numbers Can communicate with a variety of different personality types Can-do attitude and a willingness to get stuck in – as an organisation, we don’t have jobs for delegators Strives for learning and excellence You will work closely with the: Marketing teams – internal and clients Content teams Technology teams Design teams Preference will be given if you have: Experience in B2B, working with high-tech products/services HTML/CSS coding experience, along with troubleshooting/de-bugging Experience working in an agency Certifications from Google and HubSpot
3 Months probational internship convertable into a full -time job.About the Internship: Selected Candidate's day-to-day responsibilities include:1. Handling digital marketing activities and projects (SEO (on-page- off-page), SEM, SMO)2. Working on keyword research using various tools, generating reports & analyzing account performance3. Handling core team tasks related to marketing4. Building and executing a strategy with the team5. Identifying leaders and influencers (internal/external) and engage them in brand activities6. Managing social media marketing and email campaigns7. Brainstorming new and creative growth strategies
Social Media Executive will administer the company’s social media marketing and advertising. Administration includes but is not limited to: Deliberate planning, strategy and goal setting Development of brand awareness and online reputation Content management (including website) Cultivation of leads and sales Reputation management Manage social media marketing campaigns and day-to-day activities including: Administrate the creation and publishing of relevant content topics to reach the company’s target customers. Create a regular publishing schedule and promote content through social advertising. Create, curate, and manage all published content (images, video, written and audio/podcast). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. Conduct online advocacy and open a stream for cross-promotions. Develop and expand community and/or influencer outreach efforts. Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). Design, create and manage promotions and social ad campaigns, being sure to integrate with the company’s overall marketing campaign plan and channels. Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care. Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews. Analyze key metrics and tweak strategy as needed. Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics. Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management. Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results. Compile reports for management showing results (ROI).
Marketing Manager: Profile: The primary role of marketing manager is to attract, retain and grow revenue from a company's targeted customers - across markets. The person is expected to have a proven track record with a minimum 7 years of experience. In carrying out this role, you must support revenue with lead generation and other quantifiable marketing activities. Roles and Responsibilities: Develops and implements strategic marketing plans (International & Domestic) for the company. QualifiedRevenue generating Leads through various marketing activities: Digital marketing campaigns. Social media. SEO and superior web presence. Prior experience of marketing for IT/ITES businessis a must. Messaging, communication to be crystalized and executed in helping generate revenue. Build content around the product / service to be pushed across channels. Manage the team to perform accurate data generation for digital marketing activities for its target markets / companies. Team Management. Finding ways for team to achieve success – recruit, train, mentor and evaluate team members. Location: Noida
Managing digital/content marketing activities for our global clients. Content writing and updates. Influencer marketing and Blogger Outreach. Excellent writing and grammatical skills with the ability to write quickly, concisely, and accurately. Willingness to work in a dynamic environment and willingness to learn new things and styles. Ability to write compelling content on various topics. Convince others that your ideas are worth investing time and effort in. This role is at the core of the content marketing team, and others will rely on your work every single day. Search Engine Optimisation Influencer marketing and Blogger Outreach Social Media Marketing More to offer: Saturday & Sunday fixed week offs Competitive salary and timely increments Potential Career Growth to Lead role for high performers Team & Individual Learning and Development is part of our culture Vibrant community and regular team outs Great team members & energy filled work environment Plush Office Campus Skill(s) required: MS Office, G-Suite and English Proficiency (Written and Verbal)
JD for Performance Marketing As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games. Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives Roles & Responsibilities: Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results. Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data Improving the usability, design, content and landing page effectiveness Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas. Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs. What we are looking for: We love if you have the hunger to learn, passion to perform and carry the following skills: Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling Strong track record of building organic and social traffic through high quality content Strong operations experience in managing teams and delivering on targets set Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends Strong awareness of current online marketing techniques
Job SummaryAs a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plusResponsibilities and DutiesUse qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).Coordinate with developers, analysts, and researchers to drive projects forward.Required Experience, Skills and QualificationsPrior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skillsConversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.Understanding best practices for UI and UX for websitesUnderstand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plusExperience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plusPrior experience working in diverse client portfolioBenefits5 Day workingFlexible work from home policy‘No Leaves’ Policy: we trust people in getting work doneCompany sponsored team outing and partiesCompany sponsored lunchNo dress codeSalaries at par and above the industry standardsGreat Learning and growth opportunitiesOpportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personallyDiverse and exciting client portfolio of internationally renowned brands
About Camp K12 (https://campk12.com/): Camp K12 is an ed-tech startup founded by an MIT/Harvard computer science grad and the ex-CEO of Apple India, bringing coding and 21st-century skills to students Age 6 - 18 around the globe, via LIVE online courses and in-person programs. We were India's first coding bootcamp for school kids in 2011, and today are a leader in the K-12 education space, making cutting-edge tech like AI, 3D/Virtual Reality programming, Web & Mobile App Development, accessible to young students via our custom-built technology platforms. We've taught over 50,000+ students, worked with 200+ schools nationwide, and collaborated with institutions like Google, Adobe, IIM Bangalore, IIT Delhi, and more to inspire an entire generation of young makers and doers. We are actively recruiting across all functions -- marketing, sales, BD, design, software development. If you share our vision for redefining school education, come and join us. Learn more: https://campk12.live Digital Marketing Guru Need a dynamic digital marketing personality with solid written and verbal English communication skills, with at least 2-3 years experience in all aspects of Social Media and Digital marketing, preferably for a start-up or technology education company. The candidate must have demonstrated success in designing and executing the social media campaigns resulting into measurable outcome and social media outreach. In addition to the attractive salary, this position carries big Bonus associated with Lead generation and Engagement metrics. Who can apply: - Excellent spoken & written communication - 2-4 years of work experience as a digital/social media marketer - Has good exposure to the latest technologies in ed-tech space - Self-driven & motivated - Has in-depth understanding of the social media platform Benefits - Personal development under the hands of an experienced team - Opportunity to grow with the company, we are growing ~10X YoY - High energy work culture - Great perks