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Scope of Work : - Develop and manage digital marketing campaigns - Work with omni channel marketing automation platforms to integrate Retargeting, Web push, SMS, Email - Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app. - Track and analyse website traffic flow and provide regular internal reports - Attain key performance indicators (website bounce rate, conversion rates) - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments - Owner of RoI driven digital marketing i.e: user acquisition, re-marketing & re-engagement. - Scale and optimise the existing systems (Search Engine Marketing, Display Marketing, Affiliates). - Understanding business targets and co-coordinating with relevant teams to achieve it. - Coordinating with the technology team to adapt to the new realm of performance-based marketing. - Experiment and find new channels/methods for user acquisition, re-marketing & re-engagement. Desired Profiles : - Experience in Adwords/Editor/Facebook Manager/Google Analytics. - Extreme ownership & Analytical mindset. - Ability to quickly execute campaigns. * Only IIT passed out can apply
Do you have “marketeer brain”? Do you discuss the success and failures of popular brands and the reasons for them? Such as, What makes Oreo the world’s most loved Chocolate Cookie? When you think of luxury automobiles, why do names like BMW and Mercedes pop-up in our minds? Why are Urban Indians who want to use premium phones, gravitating to the OnePlus brand? What makes people go ga-ga over the heavily priced Netflix subscription? If questions like these intrigue you and make you dig deeper, you are a student of marketing. But, once you uncover their secrets and think of even better ideas to further their successes, or think about strategies their competition should implement, you, our dear friend, are a rare species with “marketeer brain” and are someone we want to work with. We are a bunch of creative people looking to work with others more creative than us. We don’t care if you know (or don’t know) the basics of SEO, SEM or any other marketing principles somebody can learn from a book. We want to know if you can tell a story that enthralls others and makes strangers believe in you; if you can think of or have tried your hand at (not few, but) many creative ways to promote your friend’s business or your college fest. Your “marketeer brain” is what matters to us. Digital marketing isn’t just fiddling with keywords or spending money on clicks. WhatsApp didn’t spend money on its way to over $16B acquisition, neither did Instagram or Twitter. Yet they are wildly successful because things much deeper, 1) kickass products (that appeal to consumers) and 2) razor-sharp marketing campaigns. We are on a similar quest and if this resonates with you, you ought to give yourself the best chance to explore it live in action. Apply now and tell us your story about an experience or two where you played a key role in spreading the word about something and promoting it to the audience that mattered. Let your marketeer brain do the talking.
Responsibilities • Lead generation - Generating qualified leads across mid and large enterprise segments by leveraging online and offline channels • Email marketing - Manage email communication and drive the communication flowchart to achieve campaign objectives • Database management - Identifying key prospects across our target audience and manage data churn • Social media campaigns - Create organic and sponsored social campaigns for promoting webinars, whitepapers, case studies and blogs • Google Search and Display - Drive PPC and SEM campaigns for LitmusWorld solutions • Account based marketing - Ensure audience engagement across key account segments with relevant content for existing leads through a designed process to generate more revenue. Knowledge, Skills & Competencies • Solid understanding of SEO, SEM, Google Analytics, and Account Based Marketing tools • Understanding of the Enterprise SaaS domain or minimum 2 years experience in B2B lead generation • Ability to learn and articulate solution selling value points • Strong presentation and communication • Ability to continuously prioritize and stay nimble in a fast-paced and dynamic work environment • Proficient with Excel to manage large volume of data • Strong territory management skills with understanding of business systems and requirement analysis • Must be a self-starter, highly motivated, think through problems to come up with innovative solution
Job Profile Conduct internet-based research of target segments to build/update and maintain a database of prospective clients and key decision makers. Extensive online searches and maintain databases which includes contact details for prospective clients. Run email campaigns. Generate leads through email campaigns. Create, maintain, and update client prospective data in a CRM software. Meet and exceed targets for generating qualified leads on a regular basis. Maintain and update tracking sheets. Prepare database reports. Note: Though cold calling, outbound sales, and tele-sales experience with international Clients is not essential, candidates with such experience will be given preference. Candidate Profile 2+ years of experience in a market research profile. Should be internet savvy and be able to research for information using various search engines, directories, and networking related sites. Flexible thinking and problem solver who enables quick resolution to unique challenges Deadline-driven. Willingness to perform cross-department functions as and when needed
We are looking for an experienced, well-rounded, dynamic and data-drive content marketing professional responsible for demand generation, brand building and awareness. The candidate will be experienced in content marketing and a wide range of go-to-market activities. Should possess a strong knowledge of content and digital marketing who can work with creative teams and external agencies to effectively execute campaigns on time and budget. Previous roles working in technology or software companies is an advantage. At ION Energy we are building the world’s most advanced battery management and intelligence platform. ION was founded by a team of PhD's with decades of experience in advanced electronics and battery systems. Our groundbreaking and patented BMS technology acts as the core of high-performance applications like Electric Vehicles, Telecom Towers, DataCentres & More. What you will do: As a Content Marketing Manager, you will be placed in a development team at ION’s R&D office situated in Mumbai suburbs: A self-starter, capable of working in a fast-paced environment while managing multiple projects simultaneously Develop and implement a strong content marketing plan across all mediums (including videos, blog posts, whitepapers, ebooks, reports, webinars, infographics, case studies, newsletters etc.) Create content that stays true to our overall messaging goal. Ensuring all content is on-brand and consistent in terms of style, tone of voice and quality Create content pieces that move specific target audiences down the funnel Working with our partners and clients to build engaging customer success stories and case studies Ability to carry out lead generation activities in the form of comprehensive email marketing campaigns. Develop and execute customer-driven, end-to-end content marketing strategies to increase demand and build ION’s brand Develop, implement and manage social media and community strategies, across key social media channels (Linkedin, Twitter & Facebook) Submission of relevant MIS reports Good creative skills and proficient in English language This is you: MBA from a premier institute for Marketing, Communications or similar field Creativity & Design - Have a creative mind to leverage different aspects of the product to ideate and create creative content and campaigns Excellent written and verbal communication and presentation skills using storytelling Strong knowledge of Content & Digital Marketing Strategies Experience with marketing automation tools, A/B testing, Google Analytics to measure impact of content on the funnel Ability to collaborate with cross-functional teams and outside agencies Website and SEO - Working knowledge of HTML/CSS, Wordpress and on-site/off-site SEO. Works well under pressure or in a high growth environment that is constantly changing Our culture is founded on ensuring openness, extreme ownership, full responsibility and unfiltered honesty. We value excellence and look for strengths, resilience, curiosity and above all, moral fibre. Come join a high performance team dedicated to accelerate the Earth’s transition to an all-electric future.
