Email Marketing Jobs in Mumbai

Scope of Work : - Develop and manage digital marketing campaigns - Work with omni channel marketing automation platforms to integrate Retargeting, Web push, SMS, Email - Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app. - Track and analyse website traffic flow and provide regular internal reports - Attain key performance indicators (website bounce rate, conversion rates) - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments - Owner of RoI driven digital marketing i.e: user acquisition, re-marketing & re-engagement. - Scale and optimise the existing systems (Search Engine Marketing, Display Marketing, Affiliates). - Understanding business targets and co-coordinating with relevant teams to achieve it. - Coordinating with the technology team to adapt to the new realm of performance-based marketing. - Experiment and find new channels/methods for user acquisition, re-marketing & re-engagement. Desired Profiles : - Experience in Adwords/Editor/Facebook Manager/Google Analytics. - Extreme ownership & Analytical mindset. - Ability to quickly execute campaigns. * Only IIT passed out can apply

Responsibilities • Lead generation - Generating qualified leads across mid and large enterprise segments by leveraging online and offline channels • Email marketing - Manage email communication and drive the communication flowchart to achieve campaign objectives • Database management - Identifying key prospects across our target audience and manage data churn • Social media campaigns - Create organic and sponsored social campaigns for promoting webinars, whitepapers, case studies and blogs • Google Search and Display - Drive PPC and SEM campaigns for LitmusWorld solutions • Account based marketing - Ensure audience engagement across key account segments with relevant content for existing leads through a designed process to generate more revenue. Knowledge, Skills & Competencies • Solid understanding of SEO, SEM, Google Analytics, and Account Based Marketing tools • Understanding of the Enterprise SaaS domain or minimum 2 years experience in B2B lead generation • Ability to learn and articulate solution selling value points • Strong presentation and communication • Ability to continuously prioritize and stay nimble in a fast-paced and dynamic work environment • Proficient with Excel to manage large volume of data • Strong territory management skills with understanding of business systems and requirement analysis • Must be a self-starter, highly motivated, think through problems to come up with innovative solution

Job Profile  Conduct internet-based research of target segments to build/update and maintain a database of prospective clients and key decision makers.  Extensive online searches and maintain databases which includes contact details for prospective clients.  Run email campaigns.  Generate leads through email campaigns.  Create, maintain, and update client prospective data in a CRM software.  Meet and exceed targets for generating qualified leads on a regular basis.  Maintain and update tracking sheets.  Prepare database reports.  Note: Though cold calling, outbound sales, and tele-sales experience with international  Clients is not essential, candidates with such experience will be given preference. Candidate Profile  2+ years of experience in a market research profile.  Should be internet savvy and be able to research for information using various search engines, directories, and networking related sites.  Flexible thinking and problem solver who enables quick resolution to unique challenges  Deadline-driven.  Willingness to perform cross-department functions as and when needed

We are looking for an experienced, well-rounded, dynamic and data-drive content marketing professional responsible for demand generation, brand building and awareness. The candidate will be experienced in content marketing and a wide range of go-to-market activities. Should possess a strong knowledge of content and digital marketing who can work with creative teams and external agencies to effectively execute campaigns on time and budget. Previous roles working in technology or software companies is an advantage. At ION Energy we are building the world’s most advanced battery management and intelligence platform. ION was founded by a team of PhD's with decades of experience in advanced electronics and battery systems. Our groundbreaking and patented BMS technology acts as the core of high-performance applications like Electric Vehicles, Telecom Towers, DataCentres & More. What you will do: As a Content Marketing Manager, you will be placed in a development team at ION’s R&D office situated in Mumbai suburbs: A self-starter, capable of working in a fast-paced environment while managing multiple projects simultaneously Develop and implement a strong content marketing plan across all mediums (including videos, blog posts, whitepapers, ebooks, reports, webinars, infographics, case studies, newsletters etc.) Create content that stays true to our overall messaging goal. Ensuring all content is on-brand and consistent in terms of style, tone of voice and quality Create content pieces that move specific target audiences down the funnel Working with our partners and clients to build engaging customer success stories and case studies Ability to carry out lead generation activities in the form of comprehensive email marketing campaigns. Develop and execute customer-driven, end-to-end content marketing strategies to increase demand and build ION’s brand Develop, implement and manage social media and community strategies, across key social media channels (Linkedin, Twitter & Facebook) Submission of relevant MIS reports Good creative skills and proficient in English language This is you: MBA from a premier institute for Marketing, Communications or similar field Creativity & Design - Have a creative mind to leverage different aspects of the product to ideate and create creative content and campaigns Excellent written and verbal communication and presentation skills using storytelling Strong knowledge of Content & Digital Marketing Strategies Experience with marketing automation tools, A/B testing, Google Analytics to measure impact of content on the funnel Ability to collaborate with cross-functional teams and outside agencies Website and SEO - Working knowledge of HTML/CSS, Wordpress and on-site/off-site SEO. Works well under pressure or in a high growth environment that is constantly changing Our culture is founded on ensuring openness, extreme ownership, full responsibility and unfiltered honesty. We value excellence and look for strengths, resilience, curiosity and above all, moral fibre. Come join a high performance team dedicated to accelerate the Earth’s transition to an all-electric future.

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Pepipost is a transactional ESP growing at exponential speed, with 2500+ clients spread across 15+ countries. Pepipost is built on a philosophy to build a clean ecosystem for email marketers, which encourages good marketers turn into great ones. To keep our Email Ecosystem clean, Deliverability Specialists churn mountains of email data, segregate the good ones from bad ones, hunt down spammers, offer strategic consulting to marketers, enforce AUP and serve as advocates for good email, at-large. As a Deliverability Specialist, a typical day might include the following: - Run a quality check on entire infra, ensure that everything is smooth. - Monitor inbox placement for customers. - Enforce Email standards like SPF, DKIM and DMARC for all new clients. - Analyze performance and advice clients on best practices of email sending and enforce them. - Be up to date with global email trends, and implement them within the system. - Tracking and correcting DNSBL listings and other ISP blocks. - Designing and running tests on Email Deliverability. - Applying, Testing and verifying Feedback Loops. - Maintaining DNS and MTAs. This job might be for you if: You enjoy solving problems. You love to take on difficult challenges and finding creative solutions. You don't get flustered easily. If you don't know the answer, you dig until you find it. You like helping people. You get a kick out of getting people into "Aha!" moments. You are patient, level-headed and MS Dhoni-grade cool under pressure. Teaching someone something new makes you feel warm and fuzzy inside. You pay attention to the details. As far as you are concerned, anything worth doing is worth doing right, every single time. You stay focused and nothing falls through the cracks on your watch. You think on your feet. You like learning new things, and you can learn quickly. When things change, you know how to roll with the punches. You communicate clearly. You write well. You speak eloquently. You can explain just about anything to anyone, and you are comfortable communicating in writing and on the phone. You are motivated and driven. You volunteer for new challenges without waiting to be asked. You are going to take ownership of the time you spend with us and truly make a difference. To land this gig, you need to have some experience in email deliverability and/or antispam, Linux, DNS Management, Database knowledge and client consulting. Scripting proficiency is an added advantage. If you fit in to the role, reach me : chaitu (at) pepipost.com

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