Email Marketing Jobs in Mumbai

• Perform market research to identify prospective clients 
• Create strategies for business development by researching target demographics, economic trends, customer needs and interest areas
• Oversee efforts to expand lead generation through cold calling, emails and other methods 
• Guide the business development associates to increase sales and revenue of the company 
• Build a strong working relationship with customers to increase the potential of business opportunities 
• Present sales pitches, product reports and other valuable data to potential prospects that helps them identify the need for the product
• Identify client needs and suggest appropriate products/services 
• Study each product offered by the company and persuasively educate and inform customers of how each works and its specifications
• Understand how to upsell and recommend complementary merchandise 
• Maintain potential customer accounts to generate new income and achieve sales targets 
• Manage BD activities to achieve sales objectives and profitability Participate in trade shows, sales meetings, webinars and training sessions
• Develop new prospects through referrals, networking, online research and outbound calls
• Research and update the contact details of potential customers in customer database 
• Prepare relevant report for various business development activities 
• Mentor & train sales & customer service professionals about how to successfully market a product, create a need, close a sale and provide good customer support 

Designation: Asst. Manager / Manager - Email Marketing

Department: Affiliate Marketing Team

Location: Mumbai

Qualification: Any Graduate or Post Graduate

Experience: 5+ years of relevant experience in email marketing and marketing automation experience with expertise in database management concepts and best practices.

Responsibilities:

1. Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
2. Design, assemble and create overall email marketing campaigns.
3. Ensure messages are sent in proper form and template. Proofread emails for clarity, grammar, and spelling. Include specific graphics, incentives, and detailed descriptions.
4. Develop a personalization strategy.
5. Ensuring design and layouts of emails are optimized, user and mobile-friendly
6. Create database of emails for lead generation.
7. Purge non-deliverable email addresses and opt-outs.
8. Include persuasive call-to-actions in advertisements and promotions.
9. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
10. Work with management to define KPIs, create reporting and analyze campaign performance.
11. Create recommendations to improve campaigns continuously.
12. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
13. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
14. Support essential marketing operations initiatives in Mailmodo, Hubspot, and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Profile Brief:

1. Strong working knowledge of email marketing tools like Mailmodo, Hubspot, Salesforce.com
2. Must have superior communication skills, both written and verbal.
3. Must be highly organized and self-motivated with a sense of urgency.
4. Strong independent project management skills.
5. Capable of handling multiple tasks with competing priorities under minimal supervision.
6. Able to think critically and exercise independent judgment and discretion.
7. Excellent attention to detail

Salary: Upto 6LPA (Negotiable)

IMMEDIATE JOINING PREFERRED!

Job Responsibilities...

• Training students in Digital Marketing.
• Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web) .

WHY JOIN QRATA

• Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
• As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
• Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.

WHAT WE DO AND WHO WE ARE

• We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
• We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
• We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.

WHAT WILL BE YOUR MISSION AT QRATA?

This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.

WHAT ARE YOU GOING TO DO AT QRATA?

• Design approaches to establish and amplify Qrata’s brand presence on social channels
• Develop metrics to measure the Content and Marketing team’s reach and depth of impact
• Collaborate with design and writing teams to produce high quality content
• Provide engaging text, image and video content for social media accounts
• Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
• Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
• Edit, proofread, and improve the content.
• Optimize content considering SEO and Google Analytics.
• Analyze web traffic metrics.
• Ensure a strong web presence on various channels.
• Generate ideas to increase customer engagement from 0 - 100. 
• Drive growth in our talent community via our product.
• Respond to comments and client queries in a timely manner

MUST HAVE’S

• Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• Proficiency in LinkedIn,Instagram, and other social media platforms.

GOOD TO HAVE’S

• 1-2 years of relevant experience in startups or Media Houses(Digital)
• Previous experience working in early stage start-ups.

LOCATION

402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018

Your responsibilities will include:

·       Developing strategic marketing campaigns to help achieve business results

·       Ensuring that plans and messaging are aligned with business strategy, reinforce brand positioning and are delivered effectively to targeted audiences

·       Designing and delivering scalable marketing programs and campaigns that provide value-added content that is suited to clients’ and prospects’ needs as well as interests

·       Supporting integrated marketing and communications across a variety of channels and vehicles– internal, external,  PR, digital, social, web, etc.

·       Acting as a brand champion both internally and externally and ensuring full compliance with the brand guidelines and  messaging across all solutions

·       Collaborating across teams to develop key messages for campaigns, programs, and content syndication including thought leadership, market reports, surveys, and client success stories.

·       Collaborating with different stakeholders to ensure successful implementation of strategic marketing plans including defining success criteria, measuring the effectiveness of initiatives, and reporting on results

·       Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

·       Keep up to date with market developments and competitor strategies.

        Researching and representing Signzy at relevant events, applying for awards, and finding events for the sales teams to increase their pipes

Key Requirements

·       You have a degree in Marketing, Business Administration, or a related field.

·       You have prior experience in a similar role.

·       You have a good knowledge of various aspects of marketing, including brand marketing, PR, content management,  digital marketing & performance marketing.

·       You have excellent written & verbal communication skills.

·       You thrive in matrix environments and are adept at building relationships with different stakeholders

Roles & Responsibilities:

• Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
• To develop a content strategy that conforms to and sets out to achieve business goals. 
• Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers. 
• To brainstorm creative ways of engaging the audience online and produce those engaging content types.
• Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy. 
• Performing extensive research and analysis on consumer thoughts and trends.
• Creating specifications and content appropriate for the brand's customer personas.
• Planning the editorial calendar and content proposition.
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
• Tracking and calculating content ROI

Scope:

• Operating as the lead point of contact for any and all matters specific to your accounts (Web, SEO, Content & Email)

• Leading a team of Web, SEO, Content and Email experts
• Collaborating with internal departments to facilitate client need fulfillment.
• Present strategies to clients and ensuring timely execution and delivery
• Analyze the effectiveness of strategies implemented
• Time to time recommend, design and implement new projects to increase their ROI
• Set up a list of KPIs to track for each client
• Prepare and present reports on their progress
• Building and maintaining strong, long-lasting customer relationships
• Collecting and analyzing data to learn more about consumer behavior.
• Maintaining updated knowledge of company products and services and upselling them time to time
• Resolving complaints and preventing additional issues by improving processes.
• Keep abreast with new trends in digital technology
• ​Lastly, manage the P/L of the team and accounts assigned

• Knowledge of digital tools and technology
• Understanding and knowledge of websites, search and email
• Experience in customer service
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player & leader
• Good time-management skills and organized
• Great interpersonal and communication skills

- Create email marketing campaigns to promote products or services.

- To plan, execute, test, establish best & effective email marketing practices.

- Purge non-deliverable email addresses and opt-outs

- Create email marketing strategy for leads as well as existing clients

- Create and maintain email marketing reports to improve efficiency 

- Maintain domain reputation and In-boxing rates for all our email campaigns 

- Plan and maintain email calendar for all the brands 

- Maintain lists and database for efficient execution

- Single handedly responsible for execution of all email marketing campaigns 

Start date: As soon as possible / Location: Tardeo Mumbai

About the Company:

STAC Fine Jewellery is a young ecommerce startup launched in April 2018 with the vision of creating fine jewellery in 18 kt gold that can be worn everyday. You can learn more at www.stacfinejewellery.com.  We are looking at adopting a digital first strategy and taking advantage of the fast changing tech environment. If you are someone who is not afraid to try new things, someone with strong analytical and problem solving skills along with an entrepreneurial positive attitude then read forward!

Job profile:

We are looking for an ambitious Ecommerce Manager with hands-on technical and e-commerce business expertise. The person should have a solid foundation in Shopify and should be able to contribute to marketing and design projects with a tech perspective. He/She will work closely with the Co-founders to optimize the user experience while implementing tech related strategies to increase online revenue and brand awareness.

Responsibilities:

Web Development 

• Front-End Development:  Conceptualizing, creating, and updating major parts of the customer facing website
• Back-End Web Development:  Creating and maintaining external web-based tools & software by adding functionality and ensuring communication with 3rd party services and apps

Marketing

• Oversee and execute digital marketing for the company including Social Media Ads & google ads
• Execute e-commerce campaigns like price markdowns, promo and referral codes, coupons, affiliate marketing  etc.
• Lead technical implementation for SEO and SEM 
• Oversee and execute data driven email and SMS marketing including tracking and analysis

Data Analytics and Optimizations

• Perform analysis that answer questions about our customers, their particulars and preferences
• Identify and use efficient tools to segment the customer data in order to support and drive business decisions
• Analyze e-commerce KPIs to identify opportunities and use tools like A/B test to optimize the outcomes
• Optimize the customer journey through quantitative and qualitative customer feedback, and improve the on-site experience by troubleshooting site-related incidents like bugs, broken images, load speed etc.
• Track industry and competitive best practices, examine performance and develop creative action plans within the e-commerce business.

 Requirements:

• Must have experience with the Shopify ecommerce website platform, with web analytics tools and associated apps that can be used with Shopify
• Basic knowledge of HTML , CSS & Javascript is a bonus
• Understanding of digitals ad tactics (Instagram + Facebook), Google ad words, SEO and SEM is a must
• Experience with digital analytics specifically Google Analytics is a must
• Strong proficiency in Microsoft Excel / Google sheets 
• Equipped with creative thinking and analytical skills 
• Up to date with the latest technology trends and innovations 
• Written and oral English proficiency
• Bachelor’s degree in Computer Science
• Experience in web development
• Highly motivated and a self starter with an ability to meet deadlines and work independently

• Maintaining and updating databases in Excel, Mailchimp and other platforms 
• Executing marketing campaigns on Mailchimp and other email marketing platforms
• Montoring calendars and booking in meetings and calls for the management team 
• Competitor research, analysis and reporting
• Liaising and co-ordinating with suppliers including design agencies, hotels, publications and others
• Ad hoc support to team including assisting with events and promotional activity