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Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology
DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).
Position Overview:
We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.
Key Responsibilities:
Strategy Development:
- Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
- Analyze market trends and competitor activities to inform marketing strategies.
Social Media Management:
- Lead and mentor a team of social media analysts and content creators.
- Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
- Plan and schedule social media content, including posts, stories, and engagement tactics.
- Analyze and report on social media performance metrics.
Content Creation:
- Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
- Ensure that content aligns with the brand and resonates with the target audience.
- Develop and maintain an editorial calendar.
User Engagement:
- Develop and execute campaigns and strategies to keep users engaged with the platform.
- Gather user feedback and insights to improve the platform's user experience.
- Implement customer feedback into product improvements.
Data Analysis and SEO:
- Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
- Implement SEO best practices to improve the platform's visibility in search engines.
Campaign Management:
- Plan and execute advertising campaigns through platforms like Google AdSense.
- Monitor campaign performance, optimize ad spend, and maximize ROI.
Sales Team Leadership:
- Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
- Set sales targets, develop strategies, and monitor sales team performance.
- Collaborate with the sales team to align marketing efforts with revenue goals.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- Proven experience in product marketing and sales, preferably in the sports or technology industry.
- Strong understanding of digital marketing strategies, social media, content creation, and SEO.
- Proficiency in Google AdSense and Google Analytics.
- Excellent communication and leadership skills.
- Creative thinking and ability to generate innovative marketing and sales ideas.
- Ability to analyze data and draw actionable insights.
- Strong project management and organizational skills.
we need Candidates for Sales and Marketing for pan India . Distribution Channels , Retail Channels ,and Entertainment
We're hiring a Marketing Sales Executive to join our team and help us grow our business! As a Marketing Sales Executive, you'll be responsible for driving sales by developing new business opportunities, building relationships with clients, and promoting our interior design services. With your exceptional communication skills and understanding of marketing strategies, you'll help us achieve our revenue targets and position us as a leader in the industry. If you have a minimum of 3 years of experience in sales and marketing and a passion for interior design, we want to hear from you! Text us back with your name and email address to receive more information about this exciting opportunity. This role requires a proactive approach, excellent communication and networking skills, and a strong understanding of the Turnkey Interiors Projects, Restaurants, Café, Retails,Commercial Offices, Modular Office Furniture, Custom make Office Furniture
*The background has to be from Interior Sales Industry. * your exceptional communication skills and understanding of marketing strategies, you'll help us achieve our revenue targets and position us as a leader in the industry.
* In the field, meeting with clients and closing sales, providing product information and Supporting the client in every way till the sale is closed.
● Drive/Execute full stack Data driven Growth & marketing campaigns for our UPI business, focused on key metrics in terms of Strategy, Team management, Product Marketing, Growth management, and Revenue management.
●Should be responsible for driving the User Growth, Revenue Growth, Retention, and Engagement of the Platform on a day-to-day basis.
● Deploy successful marketing campaigns and take ownership right from ideation to implementation:
● Segment customer base on various transactional/ behavioral features & design effective & 'reach out' & programs for them in the form of these marketing campaigns.
● Manage end-to-end consumer lifecycle management for the business vertical.
● Responsible for driving the entire marketing funnel from Acquisition to Retention using various digital marketing channels.
● Monitor customer funnel & identify new levers of growth and apply them to the business
● Suggest new features/product innovations whenever necessary basis
understanding of consumer behaviour.
Superpowers/ Skills that will help you succeed in this role:
● Bachelors degree in engineering or related field from reputed colleges.
● Must be data driven with strong problem solving and
analytical skills.
● High degree of ownership in taking things to completion.
● Ability to multitask and work on diverse range of
requirements.
● Excellent communication skills with ability to handle complex
negotiations.
● Prior experience in e-commerce industry is a plus.
2. Make marketing plans for the business 3. Create content for multiple
social media pages like Facebook, Twitter, LinkedIn and Instagram
4. Understand the latest social media trends and use them while
posting
5. Build relationships with social media influencers
6. Keep up-to-date with what competitors are doing
7. Create social media reports
8. Should be able to create a landing page/ microsite using WordPress
9. Should be good at digital tools, keyword research
10. Should be able to do google ads campaign
11. Should be able to use Canva for campaigns.
12. Also be responsible for SEO.
About the job
Job Details:
Role: Sr./Jr. Affiliate Manager & Campaign Executives
Location: Gurugram/Delhi
Reporting to Head of Performance & Paid Media
Business: Apps and Affiliates
About the Role:
We are looking for a person who has a deep understanding of the affiliate & mobile marketing ecosystem and has relevant experience with mobile attribution platforms like AppsFlyer, branch, segment, firebase etc.
Should be able to handle deliveries of mobile & web campaigns such as CPI, CPR, CPE, CPA, CPS, and others.
Objectives:
You will be responsible to create and optimize Performance/Affiliate/Paid campaigns as per the business objective; Own weekly reporting for the same.
The primary focus will be on Affiliate campaigns followed by other channels such as PPC.
You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI.
Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness.
Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance.
Analyze the market, competitors, and audience- providing actionable insights
Roles & Responsibilities:
Manage mobile delivery and ad ops of the campaigns.
Help with New Business Acquisition.
Account Management & Client Retention.
Delivery Partners Management - Platforms, SSP, DSP, Publishers & Affiliates.
Handling Publisher Engagement and Retention.
Acquiring Potential partners.
Negotiating terms with all new and existing publishers.
Forming/negotiating strategic alliances with new and existing online partners.
Exploring and expanding inventory for Mobile content offers for Value-added services.
Finding and strategizing new sources of inventory for performance campaigns.
Media planning for various Mobile advertising activities.
Provide operational and monetization plans for campaigns and clients.
Reporting on KPI, Revenue Generation & Growth.
Integrate and Implement the mobile publishing tools and best practice system.
Manage and mentor other Mobile Pillars – such as Ad Monetization, Production, and Operations.
Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others.
Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations.
Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others.
Should have good knowledge of the campaign setup process which includes activities such as S2S integration, GAID, IDFA, Macros, and other such day-to-day requirements to monitor it overall.
Who We Think Will Be a Great Fit?
two - five years of experience in large scale performance/network marketing, mobile ads publishing and operations.
Leadership experience with an entrepreneurial spirit in building and a growing team from the scratch.
Very strong knowledge of the mobile ecosystem. Experienced in navigating mobile platforms (Apple, Google) throughout the entire lifecycle – from planning and buying for the campaign and meet client's KPIs.
Understanding of mobile KPIs, especially as they relate to forecasts, P&Ls, and deal evaluation
Demonstrated ability to influence all levels of management, cross-functionally and externally
Excellent written and oral communications
Let's connect to have a quick round of discussion.
- Lead generation, Lead qualification, Nurturing, and Tracking.
- Data analysis, Data Capture.
- Excellent oral and written communication skills.
- Good at Lead generation.
- Strong computer skills with a high degree of accuracy.
- Excellent research techniques; adept at using internet search engines.
- Self-motivated with the ability to work well under pressure and meet deadlines.
- Discover and vet new sources of information.
1. You will be responsible for accelerating the growth (Reach, Activation, Engagement, Retention and Revenue) through the use of metrics and game-changing marketing strategies and technologies.
2. You will be evaluating platform traffic, customer usage, and other data to better understand customer engagement and conversion rates.
3. Analyse large sets of user data to identify user cohorts that convert well and collaborate with the performance marketing team to acquire more of these users
4. You will specialize in creating content, developing new growth programs, testing, and executing these programs.
5. You will be experimenting aggressively with copy, visuals, messaging to each user segment and scaling what works.
6. Conduct primary user research to understand blockers in the product flow to conversion, as well as get feedback on messaging, value propositions and visuals.
7. You will manage communication across our community groups such as (FB, Instagram, Sharechat, Telegram and Twitter) which includes posting, replying to comments, and answering queries.
8. You will identify opportunities for and carve out ownership for unique content.
9. You will partner with Product and Content teams to define an appropriate narrative that will accompany Lamamia as it is presented to various audiences.
10. You will be collaborating with other teams (Marketing, Sales and Product) in order to develop user journeys to implement effective marketing campaigns.
11. Together with the teams, you will create new work processes and constantly utilize technology to enrich Lamamia’s relationships with the users.
REQUIRED MARKETING SKILLS and TOOLS:
1. Analytics Tools (Google Analytics, Mixpanel, Amplitude, CleverTap, etc.)
2. Marketing Tools (Branch, Moengage, Webengage, marketo, customer.io and Ad Managers of Facebook, Instagram, Sharechat, Youtube, Google, etc.)
3. Community Building & Management (Messaging, Texting, Posting, emailing, etc.)
4. Copy writing, Content Creation, User Research, A/B testing, Brand building, PR.
5. Collaboration, Partnership, Teaming up
6. Customer Obsession, Growth mindset, Learning attitude
7. Leadership Traits (Empathy, Self-motivated, Goal-oriented, Biased-To-Action, Taking ownership)
DESIRABLE EXPERIENCE and EXPOSURE:
1. Managing B2C go-to-market campaigns, preferably within an Ed-Tech company.
3. Demonstrated ability to analyze and distill data into actionable insights.
4. Excellent communication skills in order to interface with customers and collaborate in a cross-functional team environment.
5. Experience in market research and A/B testing.
6. Startup mentality where you’re ready to hustle in getting things done and take up different tasks when appropriate.
7. At least 1 year in a performance / growth / acquisition marketing role is a must. Previous experience in a product led company is a plus
- Driving the product and business-planning process across cross-functional teams of the company
- Analyzing consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective
- Assessing current competitor offerings, seeking opportunities for differentiation
- Analyzing product requirements and developing appropriate programs to ensure they’re successfully achieved
- Developing, implementing, and maintaining production timelines across multiple departments
- Appraising new product ideas and strategizing appropriate to-market plans
- Driving the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
- Translating product strategy into detailed requirements for prototype construction and final product development by engineering teams
- Creating product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
- Analyzing market data to develop sales strategies, and defining product objectives for effective marketing communications plans
- Collaborating closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization
- Developing product positioning and messaging that differentiates the company and its features across primary market segments
- Bachelor’s degree in product design or engineering - B.Tech is Must.
- PG : can be either MBA / Master’s degree in product design or engineering from a premium institute
- Strong experience in a dynamic product management role
- Proven experience overseeing all elements of the product development lifecycle
- Highly effective cross-functional team management
- Previous experience delivering finely-tuned product marketing strategies
- Exceptional writing and editing skills combined with strong presentation and public speaking skills
- Master’s degree in product design or engineering from a premium institute
- Previous software and web development experience
- Proven experience working as a product developer in a non-managerial role
- Demonstrable knowledge in SEM and online advertising
- Work experience of at least 5 years in product building.
What you will do:
- Working with external third parties to assess partnerships and licensing opportunities
- Running beta and pilot programs with early-stage products and samples
- Being an expert with respect to the competition
- Determining customers' needs and desires by specifying the research needed to obtain market information.
- Recommending the nature and scope of present and future product lines by reviewing product specifications and requirements
- Appraising new product ideas and/or product or packaging changes.
- Assessing market competition by comparing the company's product to competitors' products.
- Providing source data for product line communications by defining product marketing communication objectives.
- Obtaining product market share by working with sales director to develop product sales strategies.
- Facilitating inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
- Bringing new products to market by analyzing proposed product requirements and product development programs
- Preparing return-on-investment analysis and establishing time schedules with engineering and manufacturing
- Introducing and marketing new products by developing time-integrated plans with sales, advertising, and production.
- Determining product pricing by utilizing market research data and reviewing production and sales costs
- Anticipating volume and special costing and customized orders.
- Completing operational requirements by scheduling and assigning employees and following up on work results.
- Maintaining product management staff by recruiting, selecting, orienting, and training employees.
- Maintaining product management staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
- Maintaining professional and technical knowledge by attending educational workshops and reviewing professional publications
- Establishing personal networks and participating in professional societies.
- Contributing to team effort by accomplishing related results as needed.
What you need to have:
- Bachelor’s degree from an accredited educational institution, preferably in a technical discipline (Computer Science, Electrical Engineering)
- Preferable MBA degree
- Should have a minimum 3 to 6 years of product management experience (electronics and accessories)
- Significant experience in a startup environment, and taking products from inception to launch
- Strong understanding of consumer electronics and related industry
- Should have demonstrated history of accountability and performance delivery, including leading teams to meet or exceed objectives
- Deep working knowledge of networking, procuring, logistics and sourcing
- Should have the capacity for self-motivation, independent initiative and creative problem-solving
- Should have the ability to manage time and schedules to meet aggressive deadlines and influence through persuasive written and verbal communication
- Excellent leadership skills & experience collaborating with cross-functional teams
- Having diligent attention to detail and strong technical intuition, as well as the ability to set and manage expectations at the executive level
Here is a great opportunity with one of the largest Ayurvedic sites in the USA, Australia, Canada and Europe where Venture Capital Funds such as Fireside Ventures and Kalpavriksh Fund ( a Centrum Group Venture Capital Fund) and several other Marquee angel investors have invested > INR 44 crores in the firm!
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
- Leveraging analytics to determine the best course of action for product development and growth.
- Adopting a data driven process to manage the product lifecyle.
- Working closely with engineering team, customers and partner authors to bring product features from inception to the end user.
- Leading the product team from prioritisation, timely execution, through to issue resolution and ensure success metrics are met.
- Working with the design team to create the best user experience.
- Owning the user, industry and business research to identify strategic and actionable insights for improving the product and generating value to the user.
- Collaborating with sales, account management and customer support teams for understanding customer pain points to identify new features, while communicating timelines to all stakeholders.
- Tracking and reporting product usage metrics and churn.
- Using a consultative approach to ensure product adoption and engagement.
What you need to have:
- B.Tech or Bachelor's in business/ MBA and operations from a premier college.
- 5+ years of work experience in Product Management with strong analytical capabilities.
- Deep understanding of the Edtech ecosystem with a good research background.
- Experience of leading a team and exceptional written and oral communication skills.
- Customer-focused with experience of working in a dynamic environment.
- Solution orientation paired with the ability to make decisions based on data and deriving insights from it.
- Proactive mindset with a bias for action and strong convincing ability
We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.
Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies.
- The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions
- It is essential the person understands funnel based marketing centred around content & engagement
- It is of utmost importance to have an experience of marketing automation at scale
- Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers
- Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
- To sustain India’s largest tech media platform it takes qualitative content marketing & automation at scale along with data-backed decisions, heavy testing, the feedback loop to drive product and editorial.
Give your career a lunar slingshot, we are an equal opportunity employer.
Marketing Manager:
Profile: The primary role of marketing manager is to attract, retain and grow revenue from a company's targeted customers - across markets. The person is expected to have a proven track record with a minimum 7 years of experience. In carrying out this role, you must support revenue with lead generation and other quantifiable marketing activities.
Roles and Responsibilities:
- Develops and implements strategic marketing plans (International & Domestic) for the company.
- QualifiedRevenue generating Leads through various marketing activities:
- Digital marketing campaigns.
- Social media.
- SEO and superior web presence.
- Prior experience of marketing for IT/ITES businessis a must.
- Messaging, communication to be crystalized and executed in helping generate revenue.
- Build content around the product / service to be pushed across channels.
- Manage the team to perform accurate data generation for digital marketing activities for its target markets / companies.
- Team Management. Finding ways for team to achieve success – recruit, train, mentor and evaluate team members.
Location: Noida
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