IndieFolio Network Pvt Ltd

Job Requirements:  

• Strong command over language
• Strong visualisation skills
• Highly skilled with creating content and understanding the needs of the client and delivering the right grammar for the audience for each piece of content
• Can effectively research and organise data for all related topics for various industries/businesses
• Can create and edit original copy that is accurate, well-researched, and meets client/company needs and deadlines.
• Should have enough experience with creating content for B2B and for B2C marketing
• Should have written for videos, blogs, websites, podcasts,etc. 
• Having worked on content for corporate videos/ explainers will be an added advantage. 
• Can work well under pressure and to tight timelines
• Exposure to understanding the video production process would be an added benefit
• Understanding of global quality and trends in marketing content and content writing

Qualifications: 

• A bachelor's degree in English, Journalism, Communications, Marketing, or a related field is typically preferred. 
• Strong creative vision, insight-driven, problem solving skills and understanding of business objectives  and brand strategy
• A proven track record of leading and managing teams.
• Great communication and presentation skills
• Exceptional writing skills 
• Ability to craft engaging and persuasive content  that resonates with the target audience while adhering to brand guidelines and voice.
• Capacity to think outside the box and develop unique angles and approaches to communicate messages effectively.
• Ability to conduct thorough research to understand client needs, brand positioning, and competitive landscapes.
• The ability to work well under pressure and adhere to tight deadlines

Responsibilities:

● Develop and curate engaging, brand-centric content for social media

platforms, ensuring a consistent and compelling brand voice.

● Craft internal communications that reinforce our brand's identity, mission,

and values, fostering a strong and united company culture.

● Offer creative input for marketing campaigns, helping to differentiate our

brand and achieve campaign objectives.

● Stay up-to-date with market trends, competitor analysis, and industry

developments

● Craft compelling ad copy that captivates readers and turns them into our

brand advocates.

● Create savvy, relatable memes that will make people click the "Share"

button.

● Editing, proof-reading and summarizing copy to present and promote

messages to various audiences

Requirements:

● 2-5 years of copywriting experience.

● Excellent writing, editing, and proofreading abilities with impeccable

grammar

● A good understanding of marketing concepts and being able to

modify your copy to achieve set campaign goals.

● Aware of the most recent trends

● A quirky and creative mind that can turn the mundane into the

extraordinary.

● A strong portfolio that demonstrates your proficiency in creating social

media content and internal branding materials.

● A team player who is eager to collaborate closely with designers and

marketing specialists to develop a smooth brand experience.

● Attention to detail and a keen eye for visual aesthetics

Job Description

• Workshop Planning: The ability to design and structure the workshop effectively, including setting objectives, creating agendas, and selecting appropriate activities or exercises.
• Time Management: Keep workshops on track, ensuring discussions stay focussed, and that all key topics are covered within the allocated time.
• Group Dynamics Management: Managing different personalities in the room, ensuring active participation from everyone, and resolving conflicts or dominant voices in discussions.
• Guiding Conversations: Leading discussions in a way that helps participants focus on business goals, challenges, and user needs without going off-topic or into irrelevant details.
• Understanding Business Needs: Listening attentively to identify the underlying business problems, goals, and constraints customers face.
• Empathy: Demonstrating an ability to understand the customer’s perspective, challenges, and concerns, and responding thoughtfully.
• Clarifying Questions: Asking insightful, clarifying questions to dig deeper into customer feedback and gain a fuller understanding of their business.
• Clear Explanation: Being able to explain design concepts, processes, and technical ideas in simple, non-jargon language that aligns with the business's understanding.
• Verbal and Visual Communication: Using both verbal explanations and visual aids (e.g., diagrams, sketches, or prototypes) to convey ideas effectively.
• Presenting Ideas: Confidently presenting information, summarising key points, and ensuring that clients understand the value of design thinking in solving their business challenges.
• Understanding Business Goals: The ability to comprehend the customer’s industry, market position, competition, and long-term goals to tailor the design solutions accordingly.
• Synthesising Information: The ability to take large amounts of input from different stakeholders and distill it into clear insights, key problems, and actionable objectives.
• Building Trust: Establishing a rapport with clients and making them feel comfortable sharing information about their business, challenges, and goals.
• Managing Tensions: Skilfully navigating tense or difficult conversations and maintaining a constructive, solution-oriented atmosphere throughout the workshop.
• Showcase: Showcase your work internally to the design team and other stakeholders.
• Team & Mentorship: Should be a team player and help/guide others when needed.

Requirements

• Visual design: Exceptional user interface design skills with a deep understanding of color theory & layouts and how they influence decision making.
• Motion Design: Good understanding of motion design and hands on experience with Lottie animations.
• Graphics design: Should know where to use what graphics and also use AI tools to when needed.

Tools - Adobe suite, Figma

KEY RESPONSIBILITIES:

The Senior Designer impacts projects across medium as the visual thinker with well-rounded background

in digital, print, packaging, video and typography. The Senior Designer is able to create a range of work

spanning ideation through delivery while working closely with Creative Director, and Strategy

counterparts to fulfill and exceed client needs. The design capability sets the tone and guidelines for how

work should look and feel.

• Works with a cross-functional teams, business leaders, and designers to solve problems big and

small, through thorough elegant illustrations and masterful designs.

• Helps drive the larger brand vision while executing down to the micro-interactions to build brand(s)

in the marketplace that meets the business objectives.

• Embodies the style and design philosophy of the agency, and own the brand aesthetic, style, and

path forward.

• Leads the design for large projects – like website, social presence, and advertising initiatives – while

placing a strong emphasis on innovation and best in class design work.

• Pushes the boundaries of the design craft through relentless ideation and prototyping.

• Leads and helps Marketing team by exploring/optimizing new workflows, tools, and techniques, and

working with the design team to implement what works best.

• Represent the design meetings by speaking to the process and capabilities.

• Advocates for design community through workshops, education, writing and speaking.

The ideal candidate should be:

• Data literate and a technology enthusiast: you should have an active interest in staying

up-to-date on the latest technology trends and what this might mean for business use

• An agile thinker - with the ability to think both clearly and quickly

• A skilled verbal and visual communicator - you should enjoy writing strategic decks and

presenting them

• Tuned in to the creative process and a champion of creative ideas, making sure they are on brand and deliverable in the client context

• A positive relationship-builder with internal stakeholders and clients and be confident about leading conversations and making things happen

• Experienced in working on global or pan-market brands with a strong interest and the desire to immerse yourself strategically in other cultures.

• Confident discussing business issues and understanding of commercial imperatives

• Hands-on in delivery when needed, but also able to brief and lead a project team

• An expert in common platforms such as Wordpress, Webflow, Figma, AEM, Wix, and able to advise clients on the pros/cons of these.

• Proactively engaging with emerging technologies, including AI, and the role they may play in brand experience.

• Have a technical understanding of brand experience extending beyond website and into other channels.

Hands-on approach and the following activities will be a reality of the role:

• Research and audit existing client digital platforms/ecosystems in terms of UX/UI, and compare to competitors/peers

• Collect and interpret data from platforms like Google Analytics, Adobe Analytics, and social media listening tools (e.g. Meltwater) to inform strategic decision-making

• Stakeholder engagement: interviews and discovery workshops with diverse teams of client stakeholders (including C-suite)

• Content analysis and content strategy/recommendations

• Presentation of insights, opportunities and recommendations, translating sometimes complex data into actionable insights that can guide clients on how to optimize their digital presence and marketing efforts

• Development of digital strategy including information architecture, user journey mapping and content strategy

• Development of digital experience and communication strategies that may include messaging, content, social media, email marketing, SEO/SEM, and paid media

• Research into emerging trends in data science and analytics, remaining up-to-speed with the latest tools and methodologies

• Collaboration with our design team to ensure digital brand strategies are delivered to a high quality across all channels and platforms

• Creation of measurement frameworks and KPIs to evaluate the effectiveness of digital brand / website strategies and make data-driven recommendations for optimization

• Experimentation into emerging technologies to take the lead on developing new products around these to solve client challenges or improve existing services/products

Responsibilities: 

● Work with principal stakeholders & decision makers in client organizations to understand their Business/Organization Goals, User/Customer Behavior, and create Design Roadmaps & Strategies for their Services & Products. 

● Collect & analyze Business Requirements, create Design briefs & proposals, convert sales inquiries into projects. 

● Lead prioritization discussions with leadership teams, defining scope, budget, timelines and resource allocation. 

● Lead the Design Studio & projects to on-time and quality delivery as agreed by the client. 

● Guide excellent design delivery, with thorough understanding of UX & UI Design. 

● Work closely with Frontend & backend development, Content & Communication, Digital Marketing and other teams to ensure the success of the projects. 

● Raise and negotiate issues and risks with senior management of the client. 

● Manage profitability of the projects & design studio. 

● He/she needs to guide team members well and facilitate their constant learning in the organization. 

● Stay up-to-date with latest achievements, best practices and trends in design. 

● Establish best practices and design-thinking processes across the organization. 

Expectations: 

● Minimum 10+ years of core UX & UI Design experience. 

● At least 3 years of experience leading and managing a small to medium design team (20 to 40 Members). 

● Should have led at least 12 product design client projects hand-on, involving UX & UI Design teams, Front end development teams. 

● Should have led & delivered at least 3 client projects in CX or Service Design. 

● Experience in UX & UI Design for web, mobile & TV.

● Should be willing to travel for short/long durations in India and abroad for work. 

● Thought Leader in Strategic UX Design. 

● Ability to decode complex technical content

Responsibilities:

· Lead the project to on-time and quality delivery as agreed by the client

· Be the part-time project manager & team leader

· Raise and negotiate issues and risks with senior management of the client

· Manage profitability of the project

· As the lead designer, he/she needs to guide team members well and facilitate their learning in the organization

· Stay up-to-date with latest achievements, best practices and trends in design

· Candidate should be willing to travel for on-site project executions for short/long durations in India and abroad

· Candidate should be open to temporary/permanent relocation within Think Designs studios in India

Deliverables:

Due to his/her role as a Design Leader & Project Manager, a Lead UX Designer will be responsible for ensuring on-time and quality delivery of all deliverables for the project even though he/she may not actually work on all of them. Depending on client requirements, as a Lead designer, he/she will be responsible for delivering all or some of the following:

· Design Strategy based on User Mapping, User Stories, Business Needs, Technology inputs

· Wireframes

· Navigation Structures

· Story Boards

· Interactive Guidelines

· Visual Designs

· Prototypes

· Design Systems

· Specification Documentation

● The individual will have the vision and drive necessary to develop and lead our design team, both creatively and commercially.

● The role demands regular interaction & management of internal teams (Designers Developers, Business Development), external stakeholders (Clients & Vendors), and direct reporting to Management (Directors).

● With experience in managing people, he/she will enjoy being involved in the day to day whilst maintaining the ability to consider the bigger picture.

Responsibilities:

● Work with principal stakeholders & decision makers in client organizations to understand their Business/Organization Goals, User/Customer Behavior, and create Design Roadmaps & Strategies

for their Services & Products.

● Collect & analyze Business Requirements, create Design briefs & proposals, convert sales inquiries into projects.

● Lead prioritization discussions with leadership teams, defining scope, budget, timelines and resource allocation.

● Lead the Design Studio & projects to on-time and quality delivery as agreed by the client.

● Guide excellent design delivery, with thorough understanding of UX & UI Design.

● Work closely with Frontend & backend development, Content & Communication, Digital

Marketing and other teams to ensure the success of the projects.

● Raise and negotiate issues and risks with senior management of the client.

● Manage profitability of the projects & design studio.

● He/she needs to guide team members well and facilitate their constant learning in the organization.

● Stay up-to-date with latest achievements, best practices and trends in design.

● Establish best practices and design-thinking processes across the organization.

Expectations:

● Minimum 10+ years of core UX & UI Design experience.

● At least 3 years of experience leading and managing a small to medium design team (20 to 40 Members).

● Should have led at least 12 product design client projects hand-on, involving UX & UI Design teams, Front end development teams.

● Should have led & delivered at least 3 client projects in CX or Service Design.

● Experience in UX & UI Design for web, mobile & TV.

• Design | This is a hands-on leadership role. As the design lead, we expect you to take the lead design role on key projects as well as delegating and managing the entire design team.

• Mentor | Provide guidance and support for a team of 5-6+ designers. Direct and inspire teams to create consistent and cohesive design work across a diverse range of clients.

• Partner with Clients | You'll lead and earn the trust of clients at all levels by displaying credibility in your professional capacity, an unbiased perspective and unique take on their business challenges, a passion for their brand and their customers, and an uncompromising commitment to their success.

• Innovate | Demonstrate fearlessness in the face of the unknown and a desire to bring order to the world through design inquiry. While working on several projects, you’ll also conceptualize and collaborate with internal teams on marketing ideas and experiences.

• Collaborate | Your expertise in design will help lead clients, team members and peers to think about ways that solve business challenges while meeting brand and customer needs. You’ll work closely with our in-house team, as well as an external group of Strategists, Project Managers, and Consultants.

• Create | We take great pride in producing and delivering work that goes beyond the brief. You will report to our Creative Director and be regularly brought into the concept for a wide range of projects from brand campaigns to emerging brand experiences.

• Strategise | Design and implement brand strategies to build brand awareness and consideration and drive business goals. Deliver strategic briefs and also design our internal process to generate great brand work

• Research | Research is the backbone of all design. You’ll look into cultural trends and audience insights and imbue data-driven decision-making into the creative development process

• Manage | Team output rests on your shoulders. You’ll be responsible for delegation of tasks, managing output and ensuring delivery. You will be expected to hire when needed, fire when warranted and counsel if there lies a scope for improvement

Who You you are?

• A Detail-Oriented Design Expert | You are well-versed in all aspects of design and take great pride in the finer points of delivering truly exceptional design.
• Innately Curious | You’re excited about visual storytelling and delivering experiences that go beyond just solving a client’s problems, and are innately interested in human motivations, behaviors and desires. You like following the solution through all stages of the process so that the integrity, consistency, and essence of the experience is delivered with precision.
• Influencer & Communicator | You can educate, convince, and lead projects, inspiring both clients and junior members of the design team. You have a demonstrated ability to synthesize and present your work to clients and internal audiences of all backgrounds. You have excellent written, verbal, and interpersonal communications skills required to make the complex feel and sound easy yet captivating.
• Confident | You have confidence in your concept, in your work and thus in presenting ideas and designs to internal teams, external stakeholders and clients.

What you have:

• Experience | 3-7 years of experience in an agency or design studio,
• Body of Work | Portfolio featuring a wide range of creative work that displays mastery of your skills, ideas and execution. Expertise in the formal elements of visual design, including typography, color, layout, balance, proportion, rhythm, emphasis, and unity.
• Proficiency in Adobe Creative Cloud and MS Office. UI/UX experience is a bonus.
• Proven design-led conceptual and campaign experience; demonstrated success working on integrated campaigns that include digital, social, and/or emerging media.
• Experience working across multiple parallel work streams and within a flexible and agile environment.
• Ability to assess work, delegate tasks, hire resources and manage the team output effectively.