IndieFolio Network Pvt Ltd

Job Requirements:  

• Strong command over language
• Strong visualisation skills
• Highly skilled with creating content and understanding the needs of the client and delivering the right grammar for the audience for each piece of content
• Can effectively research and organise data for all related topics for various industries/businesses
• Can create and edit original copy that is accurate, well-researched, and meets client/company needs and deadlines.
• Should have enough experience with creating content for B2B and for B2C marketing
• Should have written for videos, blogs, websites, podcasts,etc. 
• Having worked on content for corporate videos/ explainers will be an added advantage. 
• Can work well under pressure and to tight timelines
• Exposure to understanding the video production process would be an added benefit
• Understanding of global quality and trends in marketing content and content writing

Qualifications: 

• Strong creative vision, insight-driven, problem solving skills and understanding of business objectives  and brand strategy
• A proven track record of leading and managing teams.
• Great communication and presentation skills
• Exceptional writing skills 
• Ability to craft engaging and persuasive content  that resonates with the target audience while adhering to brand guidelines and voice.
• Capacity to think outside the box and develop unique angles and approaches to communicate messages effectively.
• Ability to conduct thorough research to understand client needs, brand positioning, and competitive landscapes.
• The ability to work well under pressure and adhere to tight deadlines

**Role Description**

We are seeking a creative and detail-oriented Product Designer to join our team. The ideal candidate will be responsible for designing user-centric, visually appealing, and functional products. You will collaborate with cross-functional teams to shape the user experience and interface while ensuring alignment with business objectives.

**Responsibilities**

1. **Design Conceptualization**

  - Create wireframes, mockups, and prototypes to communicate and test design concepts.

  - Collaborate with stakeholders to iterate on design solutions based on feedback and data.

2. **Copywriting**

  - Write clear, engaging, and user-focused copy that complements the design and guides users effectively.

  - Ensure consistency and alignment with the product’s tone and brand voice.

3. **Data-Driven Design**

  - Use analytics and user data to refine user flows and optimize the product experience.

  - Continuously evaluate product performance and make informed design adjustments.

4. **UX/UI Design**

  - Design intuitive and visually compelling user interfaces that align with business goals.

  - Map out seamless user flows that improve engagement and satisfaction.

5. **Collaboration**

  - Partner with product managers to align on requirements and goals.

  - Work closely with developers to ensure accurate implementation of designs and copy.

6. **Continuous Improvement**

  - Incorporate feedback from testing and data analysis to refine designs and user flows.

  - Stay informed on design trends and best practices to bring fresh ideas to the team.

**Requirements**

- Proven experience in UX/UI or product design.

- Proficiency in design tools like Figma.

- Strong understanding of user-centered design principles.

- Ability to create wireframes, prototypes, and detailed design specifications.

- Excellent communication and teamwork skills to work with cross-functional teams.

- Ability to present and justify design decisions to stakeholders.

- Analytical mindset with a focus on user needs and business goals.

- Creative problem-solving and critical-thinking skills.

We are looking for a person who can adapt to the latest AI technologies, such as ChatGPT, and leverage them to enhance their productivity and efficiency.

12+ years of experience in a senior design role within a media agency or similar environment, with a focus on corporate branding and packaging design.

- Proven track record of leading successful corporate branding and packaging design projects, with a portfolio that showcases your creative prowess.

- Bachelor's or Master's degree in Design, Visual Arts, or a related field is required.

- Proficiency in design software such as Adobe Creative Suite, Sketch, Figma, etc.

- Demonstrates professionalism, confidence, and composure in high-pressure situations.

- Possesses strong organizational skills and an adaptable mindset to accommodate evolving project

Requirements.

- Has a keen attention to detail.

- Takes initiative and actively contributes ideas.

- Presents confidently in high-level client meetings, presentations, and pitches.

- Displays curiosity and encourages it within the team.

- Receives and provides feedback positively, while also guiding junior team members.

- Maintains a passion for learning new skills and encourages team members to do the same.

- Earns high trust and respect from both clients and colleagues.

Job Requirements:  

• Strong command over language
• Strong visualisation skills
• Highly skilled with creating content and understanding the needs of the client and delivering the right grammar for the audience for each piece of content
• Can effectively research and organise data for all related topics for various industries/businesses
• Can create and edit original copy that is accurate, well-researched, and meets client/company needs and deadlines.
• Should have enough experience with creating content for B2B and for B2C marketing
• Should have written for videos, blogs, websites, podcasts,etc. 
• Having worked on content for corporate videos/ explainers will be an added advantage. 
• Can work well under pressure and to tight timelines
• Exposure to understanding the video production process would be an added benefit
• Understanding of global quality and trends in marketing content and content writing

Qualifications: 

• A bachelor's degree in English, Journalism, Communications, Marketing, or a related field is typically preferred. 
• Strong creative vision, insight-driven, problem solving skills and understanding of business objectives  and brand strategy
• A proven track record of leading and managing teams.
• Great communication and presentation skills
• Exceptional writing skills 
• Ability to craft engaging and persuasive content  that resonates with the target audience while adhering to brand guidelines and voice.
• Capacity to think outside the box and develop unique angles and approaches to communicate messages effectively.
• Ability to conduct thorough research to understand client needs, brand positioning, and competitive landscapes.
• The ability to work well under pressure and adhere to tight deadlines

Responsibilities:

● Develop and curate engaging, brand-centric content for social media

platforms, ensuring a consistent and compelling brand voice.

● Craft internal communications that reinforce our brand's identity, mission,

and values, fostering a strong and united company culture.

● Offer creative input for marketing campaigns, helping to differentiate our

brand and achieve campaign objectives.

● Stay up-to-date with market trends, competitor analysis, and industry

developments

● Craft compelling ad copy that captivates readers and turns them into our

brand advocates.

● Create savvy, relatable memes that will make people click the "Share"

button.

● Editing, proof-reading and summarizing copy to present and promote

messages to various audiences

Requirements:

● 2-5 years of copywriting experience.

● Excellent writing, editing, and proofreading abilities with impeccable

grammar

● A good understanding of marketing concepts and being able to

modify your copy to achieve set campaign goals.

● Aware of the most recent trends

● A quirky and creative mind that can turn the mundane into the

extraordinary.

● A strong portfolio that demonstrates your proficiency in creating social

media content and internal branding materials.

● A team player who is eager to collaborate closely with designers and

marketing specialists to develop a smooth brand experience.

● Attention to detail and a keen eye for visual aesthetics

Job Description

• Workshop Planning: The ability to design and structure the workshop effectively, including setting objectives, creating agendas, and selecting appropriate activities or exercises.
• Time Management: Keep workshops on track, ensuring discussions stay focussed, and that all key topics are covered within the allocated time.
• Group Dynamics Management: Managing different personalities in the room, ensuring active participation from everyone, and resolving conflicts or dominant voices in discussions.
• Guiding Conversations: Leading discussions in a way that helps participants focus on business goals, challenges, and user needs without going off-topic or into irrelevant details.
• Understanding Business Needs: Listening attentively to identify the underlying business problems, goals, and constraints customers face.
• Empathy: Demonstrating an ability to understand the customer’s perspective, challenges, and concerns, and responding thoughtfully.
• Clarifying Questions: Asking insightful, clarifying questions to dig deeper into customer feedback and gain a fuller understanding of their business.
• Clear Explanation: Being able to explain design concepts, processes, and technical ideas in simple, non-jargon language that aligns with the business's understanding.
• Verbal and Visual Communication: Using both verbal explanations and visual aids (e.g., diagrams, sketches, or prototypes) to convey ideas effectively.
• Presenting Ideas: Confidently presenting information, summarising key points, and ensuring that clients understand the value of design thinking in solving their business challenges.
• Understanding Business Goals: The ability to comprehend the customer’s industry, market position, competition, and long-term goals to tailor the design solutions accordingly.
• Synthesising Information: The ability to take large amounts of input from different stakeholders and distill it into clear insights, key problems, and actionable objectives.
• Building Trust: Establishing a rapport with clients and making them feel comfortable sharing information about their business, challenges, and goals.
• Managing Tensions: Skilfully navigating tense or difficult conversations and maintaining a constructive, solution-oriented atmosphere throughout the workshop.
• Showcase: Showcase your work internally to the design team and other stakeholders.
• Team & Mentorship: Should be a team player and help/guide others when needed.

Requirements

• Visual design: Exceptional user interface design skills with a deep understanding of color theory & layouts and how they influence decision making.
• Motion Design: Good understanding of motion design and hands on experience with Lottie animations.
• Graphics design: Should know where to use what graphics and also use AI tools to when needed.

Tools - Adobe suite, Figma

KEY RESPONSIBILITIES:

The Senior Designer impacts projects across medium as the visual thinker with well-rounded background

in digital, print, packaging, video and typography. The Senior Designer is able to create a range of work

spanning ideation through delivery while working closely with Creative Director, and Strategy

counterparts to fulfill and exceed client needs. The design capability sets the tone and guidelines for how

work should look and feel.

• Works with a cross-functional teams, business leaders, and designers to solve problems big and

small, through thorough elegant illustrations and masterful designs.

• Helps drive the larger brand vision while executing down to the micro-interactions to build brand(s)

in the marketplace that meets the business objectives.

• Embodies the style and design philosophy of the agency, and own the brand aesthetic, style, and

path forward.

• Leads the design for large projects – like website, social presence, and advertising initiatives – while

placing a strong emphasis on innovation and best in class design work.

• Pushes the boundaries of the design craft through relentless ideation and prototyping.

• Leads and helps Marketing team by exploring/optimizing new workflows, tools, and techniques, and

working with the design team to implement what works best.

• Represent the design meetings by speaking to the process and capabilities.

• Advocates for design community through workshops, education, writing and speaking.

The ideal candidate should be:

• Data literate and a technology enthusiast: you should have an active interest in staying

up-to-date on the latest technology trends and what this might mean for business use

• An agile thinker - with the ability to think both clearly and quickly

• A skilled verbal and visual communicator - you should enjoy writing strategic decks and

presenting them

• Tuned in to the creative process and a champion of creative ideas, making sure they are on brand and deliverable in the client context

• A positive relationship-builder with internal stakeholders and clients and be confident about leading conversations and making things happen

• Experienced in working on global or pan-market brands with a strong interest and the desire to immerse yourself strategically in other cultures.

• Confident discussing business issues and understanding of commercial imperatives

• Hands-on in delivery when needed, but also able to brief and lead a project team

• An expert in common platforms such as Wordpress, Webflow, Figma, AEM, Wix, and able to advise clients on the pros/cons of these.

• Proactively engaging with emerging technologies, including AI, and the role they may play in brand experience.

• Have a technical understanding of brand experience extending beyond website and into other channels.

Hands-on approach and the following activities will be a reality of the role:

• Research and audit existing client digital platforms/ecosystems in terms of UX/UI, and compare to competitors/peers

• Collect and interpret data from platforms like Google Analytics, Adobe Analytics, and social media listening tools (e.g. Meltwater) to inform strategic decision-making

• Stakeholder engagement: interviews and discovery workshops with diverse teams of client stakeholders (including C-suite)

• Content analysis and content strategy/recommendations

• Presentation of insights, opportunities and recommendations, translating sometimes complex data into actionable insights that can guide clients on how to optimize their digital presence and marketing efforts

• Development of digital strategy including information architecture, user journey mapping and content strategy

• Development of digital experience and communication strategies that may include messaging, content, social media, email marketing, SEO/SEM, and paid media

• Research into emerging trends in data science and analytics, remaining up-to-speed with the latest tools and methodologies

• Collaboration with our design team to ensure digital brand strategies are delivered to a high quality across all channels and platforms

• Creation of measurement frameworks and KPIs to evaluate the effectiveness of digital brand / website strategies and make data-driven recommendations for optimization

• Experimentation into emerging technologies to take the lead on developing new products around these to solve client challenges or improve existing services/products

Responsibilities: 

● Work with principal stakeholders & decision makers in client organizations to understand their Business/Organization Goals, User/Customer Behavior, and create Design Roadmaps & Strategies for their Services & Products. 

● Collect & analyze Business Requirements, create Design briefs & proposals, convert sales inquiries into projects. 

● Lead prioritization discussions with leadership teams, defining scope, budget, timelines and resource allocation. 

● Lead the Design Studio & projects to on-time and quality delivery as agreed by the client. 

● Guide excellent design delivery, with thorough understanding of UX & UI Design. 

● Work closely with Frontend & backend development, Content & Communication, Digital Marketing and other teams to ensure the success of the projects. 

● Raise and negotiate issues and risks with senior management of the client. 

● Manage profitability of the projects & design studio. 

● He/she needs to guide team members well and facilitate their constant learning in the organization. 

● Stay up-to-date with latest achievements, best practices and trends in design. 

● Establish best practices and design-thinking processes across the organization. 

Expectations: 

● Minimum 10+ years of core UX & UI Design experience. 

● At least 3 years of experience leading and managing a small to medium design team (20 to 40 Members). 

● Should have led at least 12 product design client projects hand-on, involving UX & UI Design teams, Front end development teams. 

● Should have led & delivered at least 3 client projects in CX or Service Design. 

● Experience in UX & UI Design for web, mobile & TV.

● Should be willing to travel for short/long durations in India and abroad for work. 

● Thought Leader in Strategic UX Design. 

● Ability to decode complex technical content

Responsibilities:

· Lead the project to on-time and quality delivery as agreed by the client

· Be the part-time project manager & team leader

· Raise and negotiate issues and risks with senior management of the client

· Manage profitability of the project

· As the lead designer, he/she needs to guide team members well and facilitate their learning in the organization

· Stay up-to-date with latest achievements, best practices and trends in design

· Candidate should be willing to travel for on-site project executions for short/long durations in India and abroad

· Candidate should be open to temporary/permanent relocation within Think Designs studios in India

Deliverables:

Due to his/her role as a Design Leader & Project Manager, a Lead UX Designer will be responsible for ensuring on-time and quality delivery of all deliverables for the project even though he/she may not actually work on all of them. Depending on client requirements, as a Lead designer, he/she will be responsible for delivering all or some of the following:

· Design Strategy based on User Mapping, User Stories, Business Needs, Technology inputs

· Wireframes

· Navigation Structures

· Story Boards

· Interactive Guidelines

· Visual Designs

· Prototypes

· Design Systems

· Specification Documentation