IndieFolio Network Pvt Ltd

About the Role:

We are seeking a talented B2B Copywriter to join a dynamic creative agency that partners with global enterprises. This role is perfect for someone who is passionate about crafting compelling narratives, developing impactful content, and shaping the voice of leading B2B brands. If you have a keen understanding of corporate communications, employer branding, and ESG storytelling, we’d love to hear from you!

Location: Bangalore

Employment Type: Full-Time, Permanent

Experience: 2-3 years

Joining Date: ASAP

Responsibilities:

• Develop engaging and persuasive content for B2B campaigns, marketing videos (including explainers), corporate communication reports, websites, and more.
• Conduct thorough research to create content that aligns with the client’s brand voice and objectives.
• Collaborate closely with design, production, and client servicing teams to bring creative concepts to life.
• Stay updated with industry trends and suggest innovative creative formats and storytelling techniques.
• Transform complex data and insights into clear, compelling, and engaging narratives.
• Ensure content aligns with brand guidelines and meets the highest standards of creativity and clarity.
• Work efficiently under deadlines while maintaining quality and consistency.

Qualification:

• 1-3 years of proven experience in copywriting with global brands and B2B
• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• Proven track record of high-quality copywriting for global B2B brands.
• Strong visualization skills with the ability to create impactful and engaging content.
• Excellent research skills, attention to detail, and an ability to distill complex ideas into simple, effective messaging.
• A creative mindset with a passion for storytelling and branding.

If you’re ready to take on an exciting role in a fast-paced creative environment, apply now!

A stunning portfolio showcasing your motion design expertise across various styles and contexts

● Proficiency in industry-standard tools like After Effects, Premiere Pro, Spline, Blender etc.

● Understanding of fundamental animation principles (timing, spacing, anticipation, etc.)

● Ability to translate abstract concepts and storyboards into fluid animations

● Experience with character animation and storytelling through motion

● Understanding of UI/UX motion design and micro-interactions

● Solid grasp of typography, composition, and color theory

● Familiarity with current motion design trends and techniques

● Excellent time management with ability to meet deadlines

● Bachelor's degree in Design, Animation, or related field (preferred)

A natural eye for timing and rhythm in animation

● Passion for storytelling through visual movement

● An obsessive attention to detail that borders on magical

● Ability to think conceptually and translate ideas into motion

● Curiosity to experiment with new animation techniques and tools

● A balanced understanding of both technical skills and creative vision

● Eagerness to push boundaries while maintaining usability and clarity

● A knack for knowing when subtlety works better than flash

Job Requirements:  

• Strong command over language
• Strong visualisation skills
• Highly skilled with creating content and understanding the needs of the client and delivering the right grammar for the audience for each piece of content
• Can effectively research and organise data for all related topics for various industries/businesses
• Can create and edit original copy that is accurate, well-researched, and meets client/company needs and deadlines.
• Should have enough experience with creating content for B2B and for B2C marketing
• Should have written for videos, blogs, websites, podcasts,etc. 
• Having worked on content for corporate videos/ explainers will be an added advantage. 
• Can work well under pressure and to tight timelines
• Exposure to understanding the video production process would be an added benefit
• Understanding of global quality and trends in marketing content and content writing

Qualifications: 

• Strong creative vision, insight-driven, problem solving skills and understanding of business objectives and brand strategy
• A proven track record of leading and managing teams.
• Great communication and presentation skills
• Exceptional writing skills 
• Ability to craft engaging and persuasive content that resonates with the target audience while adhering to brand guidelines and voice.
• Capacity to think outside the box and develop unique angles and approaches to communicate messages effectively.
• Ability to conduct thorough research to understand client needs, brand positioning, and competitive landscapes.
• The ability to work well under pressure and adhere to tight deadlines

Requirements:

• A proven track record in social media management with a strong online portfolio
• Proficiency in social media design tools and content creation software
• Sharp writing skills with the ability to adapt tone for different platforms
• Ability to design static posts and dynamic reels for Instagram
• Deep understanding of social media algorithms and trends
• Experience in creating and managing paid social campaigns
• Strong grasp of analytics and data-driven decision making
• Ability to work collaboratively with creative teams
• Understanding of design principles and aesthetics
• Bachelor's degree in Marketing, Communications, or related field (preferred)

Key Responsibilities

• Execute a content strategy that showcases our work, culture, and people
• Design engaging visual and written content in collaboration with our design teams
• Maintain and execute a structured content calendar while staying flexible for spontaneous moments
• Document studio life, activities, and specific campaigns
• Track metrics and create reports on our social media growth and engagement
• Build relationships with our audience through active community management
• Stay ahead of social media trends and suggest new ways to enhance our presence

Key Responsibilities:

• Video Editing : Edit and enhance video content by cutting, color grading, and integrating motion graphics to produce polished final products.
• 2D Animations: Create engaging 2D motion graphics and animated videos for digital platforms such as social media and websites. Knowledge of 3D animation software like Blender is a plus.
• Project Management: Manage multiple projects simultaneously, delivering high- quality work within tight deadlines. Strong organizational skills and multitasking abilities are crucial.
• Trend Awareness: Stay updated with the latest video trends used by brands and UGC content creators to ensure our content is market-relevant.

Skills Required:

• Proficiency in video editing software such as Adobe Premiere Pro and After Effects.
• Strong skills in graphic design tools like Adobe Illustrator, Photoshop, and Figma.
• Solid understanding of motion graphics principles, including animation, typography,and visual effects.
• Experience with 3D software like Blender or Cinema 4D is a plus.
• Excellent aesthetic judgment and attention to detail.
• Ability to work independently and provide creative direction based on briefs.

Job Requirements:  

• Strong command over language
• Strong visualisation skills
• Highly skilled with creating content and understanding the needs of the client and delivering the right grammar for the audience for each piece of content
• Can effectively research and organise data for all related topics for various industries/businesses
• Can create and edit original copy that is accurate, well-researched, and meets client/company needs and deadlines.
• Should have enough experience with creating content for B2B and for B2C marketing
• Should have written for videos, blogs, websites, podcasts,etc. 
• Having worked on content for corporate videos/ explainers will be an added advantage. 
• Can work well under pressure and to tight timelines
• Exposure to understanding the video production process would be an added benefit
• Understanding of global quality and trends in marketing content and content writing

Qualifications: 

• Strong creative vision, insight-driven, problem solving skills and understanding of business objectives and brand strategy
• A proven track record of leading and managing teams.
• Great communication and presentation skills
• Exceptional writing skills 
• Ability to craft engaging and persuasive content that resonates with the target audience while adhering to brand guidelines and voice.
• Capacity to think outside the box and develop unique angles and approaches to communicate messages effectively.
• Ability to conduct thorough research to understand client needs, brand positioning, and competitive landscapes.
• The ability to work well under pressure and adhere to tight deadlines

Responsibilities:

● Develop and curate engaging, brand-centric content for social media

platforms, ensuring a consistent and compelling brand voice.

● Craft internal communications that reinforce our brand's identity, mission,

and values, fostering a strong and united company culture.

● Offer creative input for marketing campaigns, helping to differentiate our

brand and achieve campaign objectives.

● Stay up-to-date with market trends, competitor analysis, and industry

developments

● Craft compelling ad copy that captivates readers and turns them into our

brand advocates.

● Create savvy, relatable memes that will make people click the "Share"

button.

● Editing, proof-reading and summarizing copy to present and promote

messages to various audiences

Requirements:

● 2-5 years of copywriting experience.

● Excellent writing, editing, and proofreading abilities with impeccable

grammar

● A good understanding of marketing concepts and being able to

modify your copy to achieve set campaign goals.

● Aware of the most recent trends

● A quirky and creative mind that can turn the mundane into the

extraordinary.

● A strong portfolio that demonstrates your proficiency in creating social

media content and internal branding materials.

● A team player who is eager to collaborate closely with designers and

marketing specialists to develop a smooth brand experience.

● Attention to detail and a keen eye for visual aesthetics

About us:

IndieFolio is disrupting the traditional creative agency model by allowing leading brands to assemble custom creative teams, delivering world-class quality. We connect top brands with India's finest creative talent in design, video, and content, leveraging advanced technology and industry expertise to streamline the process. Our curated network of professionals, combined with a data-driven approach, ensures exceptional results and unmatched efficiency. With a proven track record and a commitment to innovation, IndieFolio is transforming how businesses access and collaborate with top-tier creative talent. We are scaling our team and operations, seeking independent, responsible, and accountable individuals to join our dynamic team.

The Opportunity: Lead and Grow Our Inside Sales Team

We're seeking a Inside Sales Specialist who can drive new client acquisition, and lead a dedicated team of lead collection executives. You will be instrumental in achieving our sales targets and ensuring the quality and effectiveness of our lead-generation efforts. This is an opportunity to play a crucial role in our growth and success.

What you'll be doing

• New Client Acquisition: Spearheaded new client acquisition through strategic cold email outreach, leveraging tools like HubSpot, SmartLeads, LinkedIn Sales Navigator and other email scraping tools.
• Email Performance Management: Innovate and implement effective cold email strategies to maintain inbox deliveries, high open rates and low bounce rates.
• HubSpot Management: Oversee the management and optimization of HubSpot CRM, ensuring seamless operation and integration with sales processes.
• Lead Quality Assurance: Lead a team of lead collection executives, ensuring the highest quality of leads and maintaining data integrity.
• Reporting: Provide regular sales reports, covering revenue targets, team performance, lead quality, open rates, bounce rates, and other critical KPIs to your manager. 
• Developing a sales strategy: Using data analysis and trend identification to create a strategy to drive revenue growth.
• Managing lead gen. representatives: Coaching, training, and evaluating the performance of lead generation representatives. 
• Setting TOFU sales targets: Setting and tracking sales targets and optimizing KPIs.
• Forecasting: Using historical data to predict future buying patterns and improvising TOFU sales targets. 
• Identifying sales opportunities: Identifying sales opportunities and coordinating sales projects with the operations team.
• 
  

Your Skills & Experience

• Proven Track Record: Minimum of 2 years of experience in using HubSpot or similar CRM platforms.
• Technical Expertise: Proficiency with CRM management (HubSpot experience preferred), LinkedIn Sales Navigator, LinkedIn email scraping tools and MS Excel.
• Industry Knowledge: Strong understanding of B2B lead generation and experience in creative & design services.
• Analytical Mindset: Ability to analyze complex data, identify patterns, and draw actionable conclusions with a problem-solving approach.
• Communication Skills: Excellent spoken and written English, with the ability to clearly communicate complex ideas.

Why Join Us?

• Work with the best: Collaborate with some of the best global brands and top leadership in the industry.
• Hypergrowth Opportunity: Be part of a company experiencing explosive 500%+ annual growth with the potential to scale by 100x in just 3 years!
• Continuous Development: Refine your skills and leadership through continuous training and the support of a collaborative team.
• Own Your Impact: Enjoy a high-trust environment where your contributions are valued, your voice is heard, and your ownership mindset is celebrated.
• Flexibility & Autonomy: Embrace a remote-first culture that empowers you to design your ideal workday, focusing on results and maximizing your productivity.
• Vibrant & Collaborative Community: Connect with a passionate team of creative thinkers and innovators who share your dedication to excellence and making a difference.
• Competitive Compensation & Perks: Benefit from a competitive salary, comprehensive benefits package, and opportunities for professional development to fuel your growth.

Roadmap

Days 1-30: Onboarding and Foundation

• Get to Know IndieFolio: Understand IndieFolio's culture, values, and sales goals.
• Master Tools: Become proficient with HubSpot, LinkedIn Sales Navigator, and email scraping tools.
• Assess Landscape: Conduct a thorough audit of current sales strategies, competitors, and lead generation processes.
• Connect: Build rapport with your lead collection team and key stakeholders.

Days 31-60: Strategy Development and Refinement

• Deep Dive: Perform in-depth analysis of current sales efforts and competitor strategies.
• Sales Strategy: Collaborate with the Sales & Marketing Manager to refine sales strategies and develop a roadmap for new client acquisition.
• Test & Refine: Implement initial strategies, gather feedback, and adjust as needed.

Days 61-90: Execution and Optimization

• Lead Team Production: Oversee the lead collection team to ensure high-quality output and data accuracy.
• Implement & Measure: Launch strategic sales initiatives, track performance, and analyze results.
• Continuous Improvement: Evaluate effectiveness, gather feedback, and refine processes to ensure ongoing success.

Responsibilities:

● Develop and curate engaging, brand-centric content for social media

platforms, ensuring a consistent and compelling brand voice.

● Craft internal communications that reinforce our brand's identity, mission,

and values, fostering a strong and united company culture.

● Offer creative input for marketing campaigns, helping to differentiate our

brand and achieve campaign objectives.

● Stay up-to-date with market trends, competitor analysis, and industry

developments

● Craft compelling ad copy that captivates readers and turns them into our

brand advocates.

● Create savvy, relatable memes that will make people click the "Share"

button.

● Editing, proof-reading and summarizing copy to present and promote

messages to various audiences

Requirements:

● 2-5 years of copywriting experience.

● Excellent writing, editing, and proofreading abilities with impeccable

grammar

● A good understanding of marketing concepts and being able to

modify your copy to achieve set campaign goals.

● Aware of the most recent trends

● A quirky and creative mind that can turn the mundane into the

extraordinary.

● A strong portfolio that demonstrates your proficiency in creating social

media content and internal branding materials.

● A team player who is eager to collaborate closely with designers and

marketing specialists to develop a smooth brand experience.

● Attention to detail and a keen eye for visual aesthetics

Job Responsibilities:

• Brand Development: Create and revitalize logos, packaging, brochures, and internal branding. Elevate brand identities with compelling visual narratives.
• Develop mood boards and color palettes that align with the vision of the brand and client.
• Produce eye-catching social media creatives, including Instagram Reels and videos.
• Edit and produce high-quality video content for marketing campaigns, social media, advertisements, and other digital assets.
• Collaborate with other designers, marketing teams, and project managers to ensure alignment of creative vision and branding.
• Maintain up-to-date knowledge of design trends, video editing techniques, and best practices.
• Expertly use Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro).

What You Need to Bring:

• Experience: At least 2 years of design experience. You know the drill — and you do it well.
• Mastery of Tools: You’re a whiz with Adobe Photoshop, Illustrator, Premiere Pro, and After Effects. We’re talking top-tier skills, people!
• Creative Portfolio: Your portfolio is your superpower. Show us logos, branding, videos, and anything else that screams you’ve got it.
• Design Sense: You know typography like the back of your hand, and you understand the difference between what looks good and what looks amazing.
• Video Savvy: You can make a video go from “meh” to “mind-blowing.” Sound, effects, transitions — you know it all.
• Education: With 2 years experience in Graphic Designing and Bachelor’s degree in Graphic Design, Multimedia Design, or related field (or equivalent practical experience).