Job Description: 1. Responsible for software product marketing. 2. Key responsibilities focuses around executing strategic marketing programs for aspirational accounts using multiple channels like Events, Campaigns, Digital, Market Research and Account Based Marketing. 3. Achieving targets and helping the team achieve larger goals 4. Perform project Demos and educate the project benefits to customers. 5. Engage influencers and communicate various benefits which our software resolves. 6. Conduct a formal market analysis (digital, mobile, social and local) to identify key market and customer needs. 7. Conduct a competitive a customer analysis and report findings to key stakeholders. 8. Develop a mobile marketing strategy for Tapright. 9. Provide best practices research to channel owners (email, display , paid search etc) and facilitate cross functional sharing. 10. Stay current on latest technology and identify new marketing opportunities. 11. Identify the right marketing metrics to track and put the right tools in place to measure ROI of mobile marketing spend. 12. Collaborate with cross functional teams to plan, deliver and execute successful mobile marketing campaigns (SMS, QR, coupons, Ads, etc). 13.. Strong Experience in B2B Product Marketing. 14. Should have managed a marketing team and planned and executed successful campaigns. 15. Should know about web & mobile development process and sales. 16. Creative thinker and excellent communicator. 17. Be an expert with respect to the competition. Company Profile: TapRight is a product based company, our company is headquartered in silicon valley, USA with focus on cutting edge technology. Tapright is started in the year of 2015 and we have end users of 400+. We commit to our work by our innovative and dynamic strategies to give customers a better Service and add a benchmark in the Marketplace. Please follow us at www.tapright.com.
Magic Crate (www.magiccrate.in) is a start-up founded by alumni from IIT, IIM and Georgia Tech that is backed by Industry veterans and funded by top-tier VC firms. We design, develop and deliver activity kits to people’s home every month on a subscription basis. The boxes contain all material & instructions for hands on fun activities that children in the age group of 2-12 years can do with their parents.