Must have used HubSpot, Hootsuite/Buffer, Clevertap/Mixpanel/Appsflyer. Previous experience in User Analysis, Appstore Optimization, A/B Testing. Must be adept in handling all types of social media including Twitter, Instagram, Facebook, Pinterest, etc. Plus if used Sprout social/woobox before.
DO NOT APPLY IF YOU ARE NOT WILLING TO RELOCATE TO HYD, ARE NOT IN THE SALARY BRACKET, HAVE RELEVANT EXPERIENCE. - Own and drive the Digital Marketing strategy. He/ She will execute the overall strategy spanning organic acquisition, social media strategy that extends the reach of eKincare and builds brand awareness - Drive customer acquisition, retention and engagement - B2C and B2B - Ensure continuous and optimized presence on online platforms - social media, Industry forums, etc - Drive eKincare social media presence across relevant channels - Enable the organization to ramp up Digital marketing efforts. Work with partners to have a consistent effort presence across channels Responsibilities: - Build and own the Digital marketing strategy - Build the online brand leadership based on the Brand Values - Design and Drive process for ensuring relevant, quality content is being prepared, and in synergy with the organic acquisition strategy - Drive strategy performance; Periodic Monitoring, analysis of results and measurement metrics - Stay in constant lookout for growth hacks, new avenues for achieving growth through innovative efforts, projects Skills and Competencies: - Minimum of 2-4 years of Professional experience in Digital marketing including Search Engine Optimization (SEO) & Search Engine Marketing (SEM), Social Media Marketing, Web Analytics, and Email marketing - Should have led Digital Marketing efforts, aimed at driving online acquisitions through organic and inorganic campaigns - Proficient in SEO Tools, Google, Webmaster, UberSuggest, Optimizely, Crazy Egg, Link Detox, Google Analytics, SEMRush, SECockpit - Expertise in social media techniques, in the form of projects executed and ongoing online brand recall. Demonstrated ability to tie content-driven online presence strategy - Experience of having displayed sharp sense of and employing existing and emerging social media platforms (LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, etc.) their respective participants, and how each platform can be deployed and cross-leveraged in different scenarios