5+ Business-to-consumer marketing Jobs in Mumbai | Business-to-consumer marketing Job openings in Mumbai

REVIEW CRITERIA:

MANDATORY:

• Strong performance marketer profile
• Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
• Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
• Must have 1+ experience in customer acquisition in FinTech, B2C
• Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
• B2C Fintech Product companies 

ROLE & RESPONSIBILITIES:

We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.

• Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
• Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
• Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
• Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
• Work closely with the Data Science team to refine acquisition models and drive precision targeting
• Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
• Optimize every part of the funnel — from install to disbursal to repayment
• Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
• Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
• Use creative automation tools to test and scale ad creatives rapidly
• Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability

IDEAL CANDIDATE:

• 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
• Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
• Experience working with credit or risk teams to build smarter targeting strategies
• Familiarity with mobile app performance marketing and conversion funnels
• Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools

BONUS IF YOU HAVE:

• Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
• Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
• Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
• Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards

PERKS, BENEFITS AND WORK CULTURE:

• Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
• Best of both worlds: startup energy + listed company stability.
• Competitive pay and fast-track growth.

Experience: 2+ years Must-Have: Candidate must have prior experience in a product-based company

Role Summary: We are looking for a passionate Product Manager / APM to own and enhance the end-to-end product experience for both FOY Store (India & Global) and Personalise Me (Skin AI & Makeup Try-On). You will drive conversion, revenue, personalization, customer experience, and operational efficiency while collaborating closely with cross-functional teams including engineering, marketing, cataloge, operations, and data/ML teams.

Key Responsibilities: FOY Store:

Own the full customer journey: CTR → ATC → Checkout → Purchase → Repeat Define assortment strategy, navigation, product discovery, search, filters, PLPs, PDPs Collaborate with brand, cataloge, marketing, and operations for pricing, availability, and content accuracy Run rapid A/B experiments to optimize funnel and conversion Build scalable product integrations with payments, logistics, loyalty, and subscriptions Define product roadmap and write PRDs / user stories for engineering Track and improve store GMV, margins, retention, cancellations, COD risk Personalise Me (Skin AI + Makeup Try-On):

Own the hyper-personalized beauty experience: Skin AI test, Virtual Try-On, BeautyGPT Collaborate with data/ML teams to improve recommendation accuracy Understand beauty user profiles, concerns, and preferences deeply Integrate personalized recommendations into the shopping journey to boost conversion Drive metrics: activation → profile completion → recommendation clicks → purchase Work with brand and catalog teams to tag inventory for personalization

Must-Have Skills:

Strong analytical mindset + customer psychology understanding UI/UX intuition for ecommerce and personalization best practices Strong Google Sheets & Excel skills SQL proficiency Experience with funnels, Clevertap/GA, AB testing tools Customer empathy, problem-solving, and curiosity for beauty tech and AI

Bonus Skills:

Experience with ecommerce marketplaces, D2C, or AI-driven recommendation systems Experience with personalization, gamification, or form-based flows Knowledge of AI tools and product integrations

Why Join Us: Be part of a dynamic team shaping the future of beauty commerce, blending cutting-edge AI with customer-first product experiences.

Role Overview: We are looking for a Sr Strategic Partnerships Manager (B2B) to own and scale our strategic business unit. This is a high-impact role where you will drive revenue, partnerships, and category expansion across key segments like corporates, colleges, and influencers. As part of a product-first company, you will work at the intersection of product, partnerships, and marketing to shape category growth, while taking full ownership of execution.

If you thrive on building businesses from the ground up, enjoy solving complex growth challenges, and bring a revenue-first, execution-driven mindset, this role gives you the platform to create measurable impact and expand our B2B business into multiple high-potential categories.

Roles & Responsibilities:

• Own and manage the end-to-end P&L and revenue growth of the B2B business unit, ensuring sustainable scale across categories.
• Develop and execute category strategies for corporates, colleges, influencers, and companies to drive adoption of our products and solutions.
• Build, nurture, and expand strategic partnerships with enterprises, institutions, and creator networks to unlock new growth opportunities.
• Drive go-to-market strategies for B2B offerings in edtech, HR tech, and adjacent fintech/enterprise spaces, ensuring high business adoption.
• Lead business development efforts: identify opportunities, pitch solutions, and close deals with key B2B clients.
• Collaborate closely with product, marketing, and operations teams to shape category-specific offerings and deliver maximum business impact.
• Constantly monitor market trends, competitor movements, and customer insights to refine growth playbooks.
• Set and track sales and revenue KPIs, ensuring targets are consistently met or exceeded.
• Build and mentor a lean team to expand categories into new high-potential segments over time.
• Act as a category owner with a revenue-first mindset, balancing long-term strategy with on-ground execution.

What We’re Looking For:

• 3+ years of experience in category management, business development, or partnerships within B2B (edtech, HR tech, fintech, SaaS, or related industries).
• Strong track record of driving revenue, closing B2B deals, and owning P&L.
• Hands-on experience in building and scaling partnership-driven growth (corporates, colleges, influencers, or enterprises).
• Excellent communication, negotiation, and stakeholder management skills.
• Ability to thrive in a fast-paced, execution-heavy environment with a revenue-first mindset.

About Us: At LearnTube, we’re on a mission to make learning accessible, affordable, and engaging for millions of learners globally. Using Generative AI, we transform scattered internet content into dynamic, goal-driven courses with:

• AI-powered tutors that teach live, solve doubts in real time, and provide instant feedback.
• Seamless delivery through WhatsApp, mobile apps, and the web, with over 1.4 million learners across 64 countries.

Meet the Founders: LearnTube was founded by Shronit Ladhani and Gargi Ruparelia, who bring deep expertise in product development and ed-tech innovation. Shronit, a TEDx speaker, is an advocate for disrupting traditional learning, while Gargi’s focus on scalable AI solutions drives our mission to build an AI-first company that empowers learners to achieve career outcomes.

We’re proud to be recognized by Google as a Top 20 AI Startup and are part of their 2024 Startups Accelerator: AI First Program, giving us access to cutting-edge technology, credits, and mentorship from industry leaders.

Why Work With Us? At LearnTube, we believe in creating a work environment that’s as transformative as the products we build. Here’s why this role is an incredible opportunity:

• Cutting-Edge Technology: You’ll work on state-of-the-art generative AI applications, leveraging the latest advancements in LLMs, multimodal AI, and real-time systems.
• Autonomy and Ownership: Experience unparalleled flexibility and independence in a role where you’ll own high-impact projects from ideation to deployment.
• Rapid Growth: Accelerate your career by working on impactful projects that pack three years of learning and growth into one.
• Founder and Advisor Access: Collaborate directly with founders and industry experts, including the CTO of Inflection AI, to build transformative solutions.
• Team Culture: Join a close-knit team of high-performing engineers and innovators, where every voice matters, and Monday morning meetings are something to look forward to.
• Mission-Driven Impact: Be part of a company that’s redefining education for millions of learners and making AI accessible to everyone.

Job description

We are looking for young and talented candidates for our Core team at Impact Guru.

Job Responsibilities:

Promotion & Engagement (Mall activities & promotional fundraising)

• Donor Acquisition and Retention through the Malls, Residential engagement and promotional activities.
• Donor acquisition from street, High foot fall areas.
• Regular Donation Validation.
• Properly issuance of the TEC (Tax Exempt Certificate) under 80G

Qualifications and skills:

• Good English communication skills
• Required Exp - Sales, Business development, fundraising, field job
• Freshers eager to learn are welcomed
• Strong command over regional language
• Enthusiastic & extrovert personality
• MS Office proficient.

Additional Perks:

• Daily work allowance over and above CTC
• Performance Incentives over and above target achievement
• Skill development & training opportunities

Responsibilities :-

- Advocating for good user experience across our platform by representing the users in product strategy and roadmap discussions

- Identifying the best UX methods and tools to use, depending on project constraints

- Prototyping solutions to solve complex problems

- Contributing to our growing design system of patterns in an effort to cultivate a cohesive look, feel, and user experience at all customer touch points

- Sharing and reviewing your designs based on peer feedback, research, and testing

Requirements:

- Bachelor/Masters in Design, HCI, Psychology or any other related field

- 6-7 years of experience in designing desktop and/or mobile applications

- Previous experience owning and executing on UX designs through collaborative decision making with front-end developers, engineers, researchers, content strategists, and other disciplines

- A deep understanding of the end-to-end iterative UX process, including personas, scenarios, wire-framing, content modelling, prototyping, user research, and design systems

- Empathy and advocacy for users, in all areas of work

- Experience using prototyping tools, as well as fundamental knowledge of front-end technologies to understand the constraints of the design

- Extraordinary UI design abilities that can be demonstrated through current projects.

- Figma experience is a must

- Hands-on experience with Sketch, Invision, Photoshop (or equivalent softwares) is an added to bonus

-Experience of working in Fintech is a huge bonus

-Experience of working at any consumer app is an added bonus