4+ Business-to-consumer marketing Jobs in Mumbai | Business-to-consumer marketing Job openings in Mumbai

REVIEW CRITERIA:

MANDATORY:

• Strong performance marketer profile
• Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
• Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
• Must have 1+ experience in customer acquisition in FinTech, B2C
• Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
• B2C Fintech Product companies 

ROLE & RESPONSIBILITIES:

We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.

• Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
• Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
• Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
• Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
• Work closely with the Data Science team to refine acquisition models and drive precision targeting
• Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
• Optimize every part of the funnel — from install to disbursal to repayment
• Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
• Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
• Use creative automation tools to test and scale ad creatives rapidly
• Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability

IDEAL CANDIDATE:

• 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
• Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
• Experience working with credit or risk teams to build smarter targeting strategies
• Familiarity with mobile app performance marketing and conversion funnels
• Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools

BONUS IF YOU HAVE:

• Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
• Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
• Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
• Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards

PERKS, BENEFITS AND WORK CULTURE:

• Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
• Best of both worlds: startup energy + listed company stability.
• Competitive pay and fast-track growth.

Experience: 2+ years Must-Have: Candidate must have prior experience in a product-based company

Role Summary: We are looking for a passionate Product Manager / APM to own and enhance the end-to-end product experience for both FOY Store (India & Global) and Personalise Me (Skin AI & Makeup Try-On). You will drive conversion, revenue, personalization, customer experience, and operational efficiency while collaborating closely with cross-functional teams including engineering, marketing, cataloge, operations, and data/ML teams.

Key Responsibilities: FOY Store:

Own the full customer journey: CTR → ATC → Checkout → Purchase → Repeat Define assortment strategy, navigation, product discovery, search, filters, PLPs, PDPs Collaborate with brand, cataloge, marketing, and operations for pricing, availability, and content accuracy Run rapid A/B experiments to optimize funnel and conversion Build scalable product integrations with payments, logistics, loyalty, and subscriptions Define product roadmap and write PRDs / user stories for engineering Track and improve store GMV, margins, retention, cancellations, COD risk Personalise Me (Skin AI + Makeup Try-On):

Own the hyper-personalized beauty experience: Skin AI test, Virtual Try-On, BeautyGPT Collaborate with data/ML teams to improve recommendation accuracy Understand beauty user profiles, concerns, and preferences deeply Integrate personalized recommendations into the shopping journey to boost conversion Drive metrics: activation → profile completion → recommendation clicks → purchase Work with brand and catalog teams to tag inventory for personalization

Must-Have Skills:

Strong analytical mindset + customer psychology understanding UI/UX intuition for ecommerce and personalization best practices Strong Google Sheets & Excel skills SQL proficiency Experience with funnels, Clevertap/GA, AB testing tools Customer empathy, problem-solving, and curiosity for beauty tech and AI

Bonus Skills:

Experience with ecommerce marketplaces, D2C, or AI-driven recommendation systems Experience with personalization, gamification, or form-based flows Knowledge of AI tools and product integrations

Why Join Us: Be part of a dynamic team shaping the future of beauty commerce, blending cutting-edge AI with customer-first product experiences.

Job description

We are looking for young and talented candidates for our Core team at Impact Guru.

Job Responsibilities:

Promotion & Engagement (Mall activities & promotional fundraising)

• Donor Acquisition and Retention through the Malls, Residential engagement and promotional activities.
• Donor acquisition from street, High foot fall areas.
• Regular Donation Validation.
• Properly issuance of the TEC (Tax Exempt Certificate) under 80G

Qualifications and skills:

• Good English communication skills
• Required Exp - Sales, Business development, fundraising, field job
• Freshers eager to learn are welcomed
• Strong command over regional language
• Enthusiastic & extrovert personality
• MS Office proficient.

Additional Perks:

• Daily work allowance over and above CTC
• Performance Incentives over and above target achievement
• Skill development & training opportunities

Responsibilities :-

- Advocating for good user experience across our platform by representing the users in product strategy and roadmap discussions

- Identifying the best UX methods and tools to use, depending on project constraints

- Prototyping solutions to solve complex problems

- Contributing to our growing design system of patterns in an effort to cultivate a cohesive look, feel, and user experience at all customer touch points

- Sharing and reviewing your designs based on peer feedback, research, and testing

Requirements:

- Bachelor/Masters in Design, HCI, Psychology or any other related field

- 6-7 years of experience in designing desktop and/or mobile applications

- Previous experience owning and executing on UX designs through collaborative decision making with front-end developers, engineers, researchers, content strategists, and other disciplines

- A deep understanding of the end-to-end iterative UX process, including personas, scenarios, wire-framing, content modelling, prototyping, user research, and design systems

- Empathy and advocacy for users, in all areas of work

- Experience using prototyping tools, as well as fundamental knowledge of front-end technologies to understand the constraints of the design

- Extraordinary UI design abilities that can be demonstrated through current projects.

- Figma experience is a must

- Hands-on experience with Sketch, Invision, Photoshop (or equivalent softwares) is an added to bonus

-Experience of working in Fintech is a huge bonus

-Experience of working at any consumer app is an added bonus