Business Development Executive (IT Domain)

Job Description

Product Designer

Bon Appétit and Epicurious are seeking a Product Designer to design and launch new native mobile apps to help home cooks find the perfect recipe.

In this role, you’ll create and iterate on features that define and enrich the experience of Bon Appetit & Epicurious readers on its mobile platforms. You’ll introduce our readers and subscribers to our incredible range of recipes and guides and work out the way we allow users to find the perfect recipe.

As a member of the Product Design team, you will partner closely with UX writers and researchers, as well as cross-functional product, engineering, marketing, and editorial teams, to solve complex problems while exploring new approaches that delight existing readers and grow our subscription business. As the brands create digital experiences focussed on enabling users to find the perfect recipe you will help us create products that delight and inspire readers and communicate the established voice of the brands. 

This role will report to Bon Appétit and Epicurious’s Product Design Lead, who oversees the user experience across all of our digital products, and will coördinate with the Mobile team based in India, as well as the Art and Interactive departments within editorial and the global Condé Nast Product Design team.

What you’ll do

You will focus on creating thoughtful design improvements to how we help users log into our products and manage accounts.

• Work with the design lead, product manager, and engineers to craft user-focused solutions for our native apps to enable users to find the perfect recipe

• Demonstrate strong ability to effectively communicate ideas and project statuses

• Ensure all designs are pixel-perfect and adhere to our design system’s standards.

• Simplify complex flows so they are easily understandable for users 

• Partner with teammates in across the USA and Europe

• Research and share relevant UX best practices and competitor products to keep our products competitive

About you

As a designer, you’re excited about problem-solving and expanding your craft. You have a passion for how people use digital products and experiences, and are eager to deepen your expertise.

• A portfolio of thoughtful work encompassing user experience and visual design and demonstrating holistic thinking

• Solid product design execution skills; experience launching real mobile and web products a plus

• Understanding of current web technology capabilities and limitations (HTML/CSS/jquery)

• Experience prototyping, iterating, and refining design solutions based on user feedback

• Familiarity with design research methods and how user insights/behaviors inform design decisions and strategies

• Experience creating design artifacts (user journeys, wireframes, functional specs) to communicate your ideas to others

• Awareness of existing UX + visual design systems and a desire to learn more about them

As a member of the product and technology group, you’re a solid contributor and an enthusiastic collaborator with engineers, product managers, designers, and team leaders.

• Able to create design solutions based on specific product requirements; plus an interest in shaping requirements

• Flexible working style; comfortable with a collaborative and iterative design process and working closely with engineers to ensure pixel-perfect implementation

• Some experience presenting design work to others, strong articulation and speaking skills 

• A holistic approach to problem-solving; visual thinker and rapid synthesizer of information

• Humble with a willingness to jump into solving any problem

As a teammate, you show a desire to learn, share, and proactively improve things around you.

• Ability to establish a perspective and articulate your thinking behind design decisions

• Experience providing and receiving critique; works with feedback gracefully and productively

• Proactive style; ability to take direction from other team members while also showing initiative 

• Excitement about the design community at large as we increase the visibility of Condé Nast’s growing capabilities across the organization

• An interest in driving the future of storytelling which will help frame the larger context we are working within, including the nature of an advertising-driven and subscription products

Condé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Glamour, AD, Vanity Fair and Wired, and many others. The company's award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month. 

The company is headquartered in London and New York and operates in 32 markets worldwide, including China, France, Germany, India, Italy, Japan, Mexico & Latin America, Russia, Spain, Taiwan, the U.K. and the U.S, with local license partners across the globe.

About Condé Nast Product and Technology

Our mission is to empower our brands such as Vogue, GQ, Allure, Glamour, AD, Conde Nast Traveler for business and creative success by creating the next-generation suite of content publishing, membership and commerce experiences. We are a group of designers, product managers, engineers, strategists, and researchers dedicated to building innovative, user-centric products. 

About Our Design Team

We are a team of experience-designers with expertise in visual design, UX, interaction design, and research. We partner closely with editorial, product management, engineering, and business partners to strategize, design, and launch effective and beautiful digital products. We believe that a well-formed design culture is essential to delivering excellent products.

• Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
• Managing and taking responsibility of the Store KPI’s
• Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
• Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
• Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
• Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
• Being responsible for Lead Management and nurturing through various interventions and Channels.
• Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
• Conducting forecasting and estimations on the profitability of the campaigns.
• Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
• Passing the lead from the channel to the website.
• Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
• Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
• Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
• Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
• Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
• Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers

• Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
• 3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
• Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
• Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
• demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
• Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
• Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
• Must also be a strong communicator both in verbal and written form.
• Should be capable of translating complex information and data into clear and easily understandable reports.
• Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
• Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
• Have exceptional interpersonal skills that will aid in the execution of duties.
• Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
• Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
• Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.