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JOB DESCRIPTION:-

• Design, develop, deploy, and support integration solutions using Microsoft BizTalk Server.
• Develop BizTalk artifacts such as schemas, maps, orchestrations, pipelines, and custom components as required.
• Work with business analysts and stakeholders to understand integration requirements and translate them into technical solutions.
• Write and optimize SQL queries, stored procedures, and views for data manipulation, transformation, and retrieval in integration workflows.
• Monitor, troubleshoot, and resolve issues in BizTalk applications and integrations.
• Develop and maintain technical documentation including integration designs, configuration details, and deployment guides.
• Implement best practices for BizTalk development, deployment, and administration.
• Perform unit testing and support system integration testing for BizTalk solutions.
• Collaborate with application and database teams to ensure seamless data integration across systems.
• Participate in upgrades, patching, and migration activities for BizTalk Server environments.
• Provide production support for existing BizTalk integrations, ensuring high availability and performance.

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Job Description

This requirement is to service our client which is a leading big data technology company that measures what viewers consume across platforms to enable marketers make better advertising decisions. We are seeking a Senior Data Operations Analyst to mine large-scale datasets for our client. Their work will have a direct impact on driving business strategies for prominent industry leaders. Self-motivation and strong communication skills are both must-haves. Ability to work in a fast-paced work environment is desired.

Problems being solved by our client: 

Measure consumer usage of devices linked to the internet and home networks including computers, mobile phones, tablets, streaming sticks, smart TVs, thermostats and other appliances. There are more screens and other connected devices in homes than ever before, yet there have been major gaps in understanding how consumers interact with this technology. Our client uses a measurement technology to unravel dynamics of consumers’ interactions with multiple devices.

Duties and responsibilities:

• The successful candidate will contribute to the development of novel audience measurement and demographic inference solutions. 
• Develop, implement, and support statistical or machine learning methodologies and processes. 

• Build, test new features and concepts and integrate into production process
• Participate in ongoing research and evaluation of new technologies
• Exercise your experience in the development lifecycle through analysis, design, development, testing and deployment of this system
• Collaborate with teams in Software Engineering, Operations, and Product Management to deliver timely and quality data. You will be the knowledge expert, delivering quality data to our clients

Qualifications:

• 3-5 years relevant work experience in areas as outlined below
• Experience in extracting data using SQL from large databases
• Experience in writing complex ETL processes and frameworks for analytics and data management. Must have experience in working on ETL tools.

• Master’s degree or PhD in Statistics, Data Science, Economics, Operations Research, Computer Science, or a similar degree with a focus on statistical methods. A Bachelor’s degree in the same fields with significant, demonstrated professional research experience will also be considered. 
• Programming experience in scientific computing language (R, Python, Julia) and the ability to interact with relational data (SQL, Apache Pig, SparkSQL). General purpose programming (Python, Scala, Java) and familiarity with Hadoop is a plus.  
• Excellent verbal and written communication skills. 
• Experience with TV or digital audience measurement or market research data is a plus. 
• Familiarity with systems analysis or systems thinking is a plus. 

• Must be comfortable with analyzing complex, high-volume and high-dimension data from varying sources
• Excellent verbal, written and computer communication skills
• Ability to engage with Senior Leaders across all functional departments
• Ability to take on new responsibilities and adapt to changes

About the Role:

We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.

Reports to: VP - Markeing

Responsibilities:

• Launch and optimize performance marketing campaigns across Facebook, Youtube, Google Search, Google Display, Mo-Engage, Native Channels & Affiliate Marketing.
• Managed a monthly spends of INR 50+ Lakhs
• Working experience of working on New Acquisition, Remarketing & Retention campaigns
• Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign and deliver platform GMV & ROAS
• Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau.
• Build and Manage a team of 4-5 Performance Marketing specialists. Drive performance marketing KPI’s to deliver on Business metrics
• Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
• Be proactive, have a passion for improving business

Skills Required:

• 3-4 years of industry experience (agency or editorial) is a plus.
• Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
• In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
• Excellent problem solving & analytical skills.
• Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
• Ability to multitask in a fast-paced work environment.
• Punctual and dedicated to meeting goals & deadlines.
• Able to effectively work independently, and as part of a team.

• 6-8 years’ Digital analytics implementation experience with Google Analytics experience
• Expertise in Google Analytics Tag implementation using Tealium and Google Tag Manager or similar tools like Ensighten, Adobe Launch. Ability to Implement, Manage different tools/extensions in Tag Management System
• experience any other debugging tool - Omnibug, ObservePoint, or any other debugging tool
• Understanding of TMS architecture & functioning
• Intermediate to advanced JavaScript skills
• Experience with HTML and CSS selectors (preferably JQuery)
• Understanding of TMS architecture & functioning