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In the words of author, speaker, conversion optimization leader, Chris Goward, “Average conversion rates are meaningless. Switzerland on average is flat.” We at Yapsody are seeking a website CRO Analyst to improve our website conversions and create the best first impression for first time new users.As a CRO Analyst, you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion and user experience, as well as develop and execute a strategy to turn those ideas into an optimization and testing plan.About YapsodyYapsody has been a leader in the U.S. concert industry for 20+ years, producing 200+ major events annually with world-renowned artists such as Bryan Adams, Lynyrd Skynyrd, Keith Urban, and 3 Doors Down. Yapsody is also a leader in the ticketing software industry serving 100,000+ presenters worldwide. (Check us out! Just type “Event Ticketing” into Google.)We are looking for someone like YOU with creativity, vision, and passion for the intersection of music and digital media. This is a prime opportunity for any skilled analyst looking to make his/her mark on a growing worldwide brand within a Silicon Valley-lifestyle environment that inspires out-of-the-box ideas. As a Yapsody team member, the moment you enter our eccentric “YapStudio” and experience our creative haven of team excellence, the rush of inspiration will make you love what you do even more than you already do. Job Responsibilities● MISSION: Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or others) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate. Develop a web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel to increase conversion rates.● APPROACH: Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages. To analyze and understand the rationale behind the data and deliver actionable insights to improve UX and conversion rate optimization to increase sign-ups to the ticketing product as well as lead generation for the concert business● TOOLS: Define and maintain overall optimization program (site and e-commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving analytical insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results. Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).● COLLABORATION: Coordinate with developers, Marketing and Content to drive projects forward.Skills Required● Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website● Experienced in using marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools● Experience with one or more of the research tools including HotJar, CrazyEgg, LuckyOrange, Fullstory or other similar tools will be essential● Understanding best practices for UI and UX for websites● Working knowledge of how a SaaS based product works (including concepts like ROI, Average Value of Sign-up, Conversion Rate etc)● Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be preferred● Someone who will contribute to the eccentric, fun-loving YapStudio environment● The ideal candidate would be extremely data-driven and makes design tweaks based on user behaviour to improve conversions. An experience in creating UI/UX wireframes would be a plus.
