Role Summary The Associate Director - Performance Marketing establishes and implements digital strategy to drive revenue and grow business for Unacademy’s Business Categories. The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI. Key Responsibilities: Create and implement a digital marketing strategy to drive awareness, traffic, leads and conversions Devise the strategy for PPC, Affiliate and Performance marketing, and lead the in-house teams for management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS). Responsible for setting the category specific Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple channels (owned & paid). Generate website & app traffic/searches with multi-channel & testing approach Apply customer and channel insights to inform and evolve our customer segmentation strategy for omni-channel growth Setting up attribution models, multi-channel tracking Create, maintain, and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments. Manage third parties effectively such as digital agencies and service provider Qualifications Required: MBA in Marketing or any other related field with minimum 7 years of experience in performance marketing, with an experience of leading a team. Experience in marketing automation tools like Intercom, Web Engage & Clevertap Good understanding of PPC , programmatic, social and affiliate based marketing with proven results Strong data-driven orientation and analytical mindset with a focus on ROI Comfortable working in a fast-paced environment
Role The role of a Content Developer will be to assist the marketing team by developing, editing, and maintaining awesome content. You should be able to provide ideas, work independently, or with teams to achieve the organization’s needs of growth through consistent content push. The primary role and responsibilities of a Sales Executive include: Responsibilities Develop, edit and maintain interesting and awesome content Lead the content development activities independently Develop periodic blogs, newsletters, LinkedIn posts, case studies besides adhoc requirements Coordinate with various teams to collect the right information and translate it into a required piece Maintain the content release schedules Learn tools to manage content Assist in marketing & PR activities Maintain knowledge of all product and service offerings of the company Share, execute and collaborate on new ideas Qualifications Must have basic knowhow of technologies Having experience in writing technology related content gives you a brownie point Excellent written and verbal communication Must be creative Must be able to work in a fast-paced environment Must be able to deliver quality content in the first attempt Must be comfortable wearing multiple hats Content development, editing, or both together Must be able to develop good relationships Must have excellent interpersonal skills Must be detail-oriented and an active listener Ability to work under pressure with excellent time management Must be a quick learner Must know how to manage different priorities Should be ambitious and goal-oriented
Core Focus:Provide leadership to a large portfolio of revenue and clients. Directly overseeing a set of Engagement Managers, with overall responsibility for client success, achievement of client goals, delivery effectiveness and people development.iQuanti’s engagements team is comprised of marketing professionals from a variety of backgrounds who drive growth and retention in our current client portfolio, largely consolidated within the Fortune 500 companies.Core responsibilities• This role is responsible for success of a portfolio of projects and delivering on the goals of client satisfaction, strategic value and project management across the organization.• The person will play the role of a chief problem solver/strategist across multiple projects.• The individual will partner with iQuanti global teams and clients conceptualizing, planning and implementing online/digital marketing strategies, understanding business priorities and aligning recommended solutions to client requirements for facilitating execution.• Solve business problems in digital marketing (lead generation/sales/acquisition/branding, etc.) by collaborating with solution teams to build the final set of recommendations• He/she will drive cross functional teams made up of digital marketing solutions (SEO, paid search, display, channel attribution, etc.), marketing technology and digital analytics teams to achieve client goals.• People management responsibility for 6+ managerial resources and overall span of ~50 people organization• He/she will help iQuanti client servicing and solution delivery teams in planning, monitoring and reporting, risk management, and change management, etc.• On-time, on-budget and quality delivery of the project• Digital marketing advisor and coach to Engagement Managers on all aspects of digital channel execution (SEO, Paid, Analytics) and effective program management techniquesKey skills required• Strong executive presence and an ability to consult with clients/ prospects on digital marketing solutions and showcase firm capabilities• Understanding and proficiency articulating, unpacking and improving the customer digitalacquisition journey• Strong story- telling skills, with a proven record of engaging with C level stakeholders, conducting executive presentations etc.• Ability to work in a fast paced environment, deal with competing priorities, and bring structure to ambiguity. Ability to collaborate with teams across time-zones.• At least 12 + years of post- MBA experience in marketing, strategy or business consulting roles, a mix is preferred • 5+ years of experience in digital marketing is preferred• Working knowledge of key digital business practice areas, and familiarity with Search Engine Marketing, Social Media, User Experience and more. Some specialization in SEO or SEM a plus.• Demonstrated ability to align and work with global teams comprised of multiple cities, cultures and commensurate time zones• Impeccable organization skills, exceptional communication skills in both written and verbal form • Autonomous, multi-tasking work styleMandate: MBA from a Top Tier/ Premier Institute (earlier or 2010 passed out)Great-to-haves:• Proficiency (past or present) in performance marketing channels and tools, such as:• PPC (Bing, AdWords, Kenshoo, Marin)• SEO (SEMrush, Moz)• Display (Programmatic, Retargeting, DSP, DMP)• Social (Facebook Advertising)• Analytics (Google Analytics, Adobe Analytics)
About the company A US based funded startup. Hiring for the Growth Manager - Paid Acquisition role, and looking for someone who will work with the Head of Homeowner Growth in building strategies and execution. Apply if you are excited about creating a platform for true entrepreneurship.Responsibilities● Own all paid acquisition for all our Business Owners. (It’s not about acquisition of leadsanymore. It’s about contribution to the pipeline and driving the revenue.)● Work closely with the Head of Homeowner Growth to plan and drive paid acquisition initiatives across channels - Google, Facebook, Taboola etc.● Work closely with the lifecycle manager to lay out clear customer journeys based on the intent, geography, demographics, device etc. of the traffic.● Work closely with other internal resources - design, content etc. to ensure timely roll out of planned campaigns.● Ideate and come up with portfolio strategies to ensure accurate budgeting for each business owner account.● Capture high-quality data beyond the vanity metrics, and derive insights that drive decision making● The discipline of marketing is shifting from people-centric to API-centric activities, therefore, one of the most critical responsibilities would be to interface with the product and engineering team to develop internal tools that give us massive leverage over any other competitors. This is not for the faint-hearted, traditional marketer.● Productize and automate as much as possible. Be the Product owner● Set up a monitoring protocol. Monitor KPIs and success metrics. Identify issues, modify the plan and processes related to it which may lead to a better outcomesMinimum Qualifications● 4+ years of experience working as a Growth Manager at funded tech startups● From top IIMs or IITs or ISB● Experience working as a founder of a disruptive Marketing Agency is a plus● Prior experience in interfacing with Product teams to roll out marketing tools is also a big plusYou are a good fit if● You have engineering approach to marketing● You love to take on really challenging problems and follow through end to end on the process and outcomes● You are highly analytical and are able to look at problems objectively and can hustle to solve them creatively● You are a good communicator and an excellent writer. Since we are an async and remote-first company, most of our work is written. You'll need to be able to proactively communicate in concise, clear, and simple writing.
About us:Shankar Mahadevan Academy was founded under the guidance and leadership of the award-winning composer and singer Shankar Mahadevan. We launched the first ever online music Academy in March 2011. In the last 10 years, SMA has built a presence with students from 81 countries with nearly 34000 students across online, schools and corporates and affiliate centres. Key responsibilities As the Marketing officer, you will own the communication of our offering to prospective and returning customers. Responsibilities include: Marketing strategy: Develop targets and reports for online, schools and centers lines of businesses Plan marketing strategy and social media strategy Branding and Market Research Ownership of branding and communications Market research and customer insights; analyse trends to inform marketing strategy Budgeting for Marketing Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring you meet goals Manage reports to drive the admissions team to execute sales and marketing strategy B2B marketing: Develop strategic partnerships in Selling to schools Expand customer base for online classes and perhaps classes in centers when the world opens up post Covid19 pandemic Messaging about Quality Improve customer traction Produce customer communications and content to communicate progresses made by the Academy. Digital marketing day to day Managing and utilizing all digital merketing channels and tools, including analytics, SEO, CRM systems, PPC, etc. to undertake analyses of sales performance and strategy success. Social media strategy and communications To be considered for this position, you MUST have the following: A degree in business, marketing or related subjects 2-3 years experience running successful digital marketing campaigns Experience creating and managing sales reports, budgets and forecasts Experience in analytical reporting and proficiency in SEO, PPC, Google Analytics and Google Ads, FaceBook Campaigns and such; A passion for education and its creative possibilities Ability to work independently, being proactive and wanting to actively shape our growth; we’re looking for self starters who are happy to produce content when needed. Experience marketing online products is desired (ideally in Education)
As the Digital Marketing and Operations Manager at Intertrust, you will be responsible for the strategy, operations and implementation of effective digital marketing campaigns via paid channels including Account-Based Marketing (ABM) programs that meet the growth objectives of the business. We are looking for someone with a strong emphasis on driving pipeline generation primarily from top target accounts list and accelerating existing opportunities. The role will also support a strong partnership with key stakeholders within the Marketing and Sales organizations. Responsibilities Strategize, plan and execute paid marketing programs on channels like Linkedin, Google Adwords, native advertising on third-party platforms, etc. Define Account-Based Marketing strategy and put plans into action. Partner with Product Marketing and Content Managers to develop focused campaigns based on business objectives and content calendars. Own and manage marketing tools and systems and leverage them to analyze and report performance data that helps drive strategic decisions. Collaborate on campaign planning, custom content and design requirements, A/B testing and creative development to ensure the effectiveness of campaigns. Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the target geographies. Build, track and obsess over campaign metrics to ensure effective measurement of business impact through pipeline/bookings, lead funnel growth and accuracy of lead generation from key target accounts. Manage project and campaign timelines to ensure consistent campaign delivery. Requirements 3+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS. Hands-on experience working with Hubspot Experience with Account-Based Marketing tools like 6Sense, Demandbase, Terminus, etc. is a plus. You are a proactive self-starter with an ability to think strategically along with exceptional attention to detail in execution. Positive, can-do attitude, with the ability to work with peers in the marketing and sales teams, and the ability to prioritize numerous projects simultaneously. Excellent verbal and written communication skills. Team player with the ability to collaborate, and also work independently.
Designation: Associate Consultant Educational Qualification: B-Tech/MBA Work experience: 0 - 2 years Job Objective: As an Associate Consultant, you will be closely working with the Consultants and Senior Consultants for project delivery in different domains and industry sectors. You will need to work with the project team to provide data-driven and analysis-rich deliverables deriving strategic insights as per the client requirements. Job Overview: You will be working closely with your project teams to conduct in-depth secondary research and primary research, apply analysis techniques and derive interesting and meaningful insights for our clients. Primary Responsibilities: Gaining a holistic view of the consulting project Focused quality research to arrive at a well framed and thoughtsolution for the client. Create a competitive advantage through consumer and market understanding. Provide direction to outside agencies and internal resources in the design and implementation of research programs, processes, and result analysis and reporting. Support primary consumer research to identify, analyse, track, and report actionable consumer insights to key business stakeholders to support key business initiatives. Manage on-going consumer data and tracking services, perform routine and extraordinary analysis, and ensure appropriate reporting access, formats, and analysis for all business functions. Support the communication of key facts, trends, and implications via systematic reports, scheduled presentations, and ad-hoc support for key marketing initiatives. Own small consulting engagements as an individual contributor or individual work streams in larger consulting engagements Assist in business development activities by preparing project / work proposal Work in collaboration with team members and ensure superior deliverables. Required Skills & Personal Attributes: Excellent business writing and verbal communication skills including presentation skills Extremely detail-oriented with high standards for written and visual presentation of information as well as idea Excellent research, analytical, and numerical skills Ability to develop and articulate strategic recommendations based on rigorous data analysis High degree of proficiency in MS Office Suite (PowerPoint, Word, Excel etc.) Strong inter-personal skills, ability to work with teams in a time-line driven high pressure environment (typical of consulting firms) Self-driven with a high level of motivation and energy; a strong ‘can do’ attitude; ability and willingness to work in a small and fast-growing set-up About Us: Being Phenomenal Begins at Draup! With the spirit of championing the AI arena, Draup welcomes innovators and young enthusiasts to think, ideate, and implement by joining hands with our team of experts. We are at the front of transforming the enterprise decision making, hop on this ride to make an impact! Draup is an enterprise decision-making platform for global CXO leaders in sales and talent domains. Draup combines machine learning with human curation to help organizations make data-driven strategic decisions. The platform is powered by machine-generated models, which are augmented by a team of analysts adding their learning-based insights to provide a 360-degree transactable view of their sales and talent ecosystem. DRAUP was conceptualized in 2017 and is the brainchild of Zinnov co-founders Vijay Swaminathan and Vamsee Tirukkala. Socialise with us! LinkedIn: https://www.linkedin.com/company/draupplatform/ Twitter: https://twitter.com/draupplatform?lang=en
Create and manage nurture streams across email, digital, and direct mail that will progress the leads through various sales stages of the buyer's life cycle from awareness to selection Run campaigns for lead management, lead nurturing, lead scoring, and lead routing Look at holistic data on leads and customers to evaluate successful strategies and areas for improvement/growth. Iterate and optimize campaigns to drive the best possible results Work with the Product Marketing team to create and develop content-rich nurturing programs using consumer insights data and marketing automation tools Partner with marketing to improve strategy and execution of demand generation efforts Collaborate with sales operations on improving and troubleshooting issues with the lead management process Develop and maintain nurture reporting methodology, reports and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance Qualifications & Skills 5-6 years in Marketing or Sales Operations role At least 3+ years of experience managing email campaigns and program implementation Strong experience using marketing automation tools is essential Deep understanding of lead-to-revenue demand funnels, their characteristics and what causes Leads to move across stages Experience in B2B software / SaaS space will be a big advantage MBA from a reputed college, preferably in Sales and/or Marketing. Excellent English presentation, written, and verbal communication skills, with an eye for quality and relevance Strength in collaborating with cross-functional teams, including Product Marketing, Sales and Marketing Self-directed, organized team player who is capable of hands-on- execution as well as long term business planning Implement email marketing strategies to cultivate leads into new customers (and demonstrate with data). Set up and document lead nurturing processes Plan and implement trigger-based nurturing programs that target all stages of prospect development
Marketing metrics ownership: An attitude to take complete ownership of improving the domain ranking, increase relevant customer traffic, and improving conversation rates. Quality Content Creation: Should be able to create quality videos and blogs with complete business & product understanding. Relevant Backlinks: Partnering with and acquiring high-quality backlinks from trusted and relevant sites. Community Contribution: Involve in the community and social media groups with precise and quality contributions. SEO - Should have hands-on experience on on-page and off-page SEO and site audits.
Supr Daily is a daily delivery service in India. Starting with milk, the company delivers the most frequent daily needs to consumers via a subscription model. Founded by alumni of IIT and IIM, the company is pioneering the micro delivery e-commerce model in India. The company is a Y-Combinator startup and is currently backed by Swiggy. With a commitment of $100 Million from Swiggy, the team is scaling their unique supply chain nationally to serve more than 1 Million households every single day.- Y Combinator is one of the top American Seed Accelerator and their portfolio includes Airbnb, Dropbox, InstaKart, Reddit and about 1500 other startups across the globe.- Swiggy is on a quest to bring convenience to over 100 Million Indians over the next 5 years. The investment in Supr Daily is part of its core strategy to expand the reach of the consumer base as well as fulfilling the daily needs of a consumer leveraging the power of the milk railroad. Own creation and execution of digital marketing programs to acquire new customers & retain existing customers Conceptualize, design and execute online marketing initiatives to extend awareness of our services Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and authority Conduct in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives Co-own developing and executing marketplace place marketing calendar leveraging Deals (promotions) and Merchandising Own projects with considerable scope and/or complexity with significant impact on customer experience Work with cross-functional teams including Brand, OPS & Category Business development managers Understand and use merchandising and customer-facing metrics to guide decision making Meet business goals while ensuring a top-notch customer experience Possess a deep understanding of all traffic-driving mechanisms (Search, Affiliates, Email, SEO, etc.) and actively engaging in the utilization of those channels for the business
Company Details:GlobalShikha is one of the leading Ed-Tech Companies of India. Founded by an IIT-G alumni, in 2011, GlobalShiksha has pioneered in providing a range of supplementary educational products for the K-12 segment of India. GlobalShiksha is an Accel Partners funded company. Our target segment is parents of India. Our app called - educhat- tries to bring parents and teachers together. Our customer base is more than 1 million parents and counting.Job Description: Responsible for the management of Pay Per Click media strategies for GlobalShiksha. The applicant should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns. The applicant should have 3-6 years of paid search and SEO experience.Responsibilities:- Perform management of PPC accounts on Google AdWords and other search platforms for a variety of clients.- Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.- Manage and maintain updates for keyword lists.- Provide creative copy suggestions- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.- Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.- Monitor and evaluate search results and search performance across the major search channels.Job Requirements:- Experience in Search Engine Optmiztion (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).- Proficiency in MS Office- Experience working with AdWords - AdWords certification required- Ads 360 experience (previously DoubleClick Search)- Agency experience preferred- High proficiency with Google Analytics, and other website analytics software
We are looking for a data-driven & creative Performance Marketer with 3-5 years of experience for a high-growth healthcare start-up. This role will be very hands-on in the beginning, but if you have what it takes, you will eventually take up hiring and capacity building. Responsibilities: * Take care of all the digital marketing efforts end to end. * Run highly targeted & optimised paid campaigns on Facebook & Google. * Maintain campaign calendar by collaborating with Strategy & Marketing teams * Set up process to identify, track & analyse KPIs efficiently * Ensure that the ads are not just reaching a large number of audience, but the right audience. * Budgeting * SEO optimisation * Work with the content and design teams to make compelling ad creatives * Help achieve digital sales targets and our growth target by making use of conventional and unconventional platforms. * Hire and build marketing capacity as required Requirements: * 3-5 years of hands-on experience with all different types of Facebook ads & Google ads. * Sound knowledge of Facebook Pixel & Google conversion tracking. * Data-driven & organised, with good analytical skills * Creative edge * Attention to detail * Self-motivated and eager to learn and grow with the team