
Designation: Digital Marketing Manager
Location: HSR Layout, Bangalore
Working days: Monday-Friday
Client: Sustainable Fashion Brand
Salary: 15-25 LPA
About the Company:
Our client is a leading sustainable fashion brand dedicated to merging global fashion with ethical practices. Renowned for its commitment to using only conscious fabrics and ethically sourced materials, they also
stands out in the fashion industry for its transparency.
The brand openly discloses its environmental footprint, ensuring that consumers are fully informed about the impact of their choices. Thier dedication to animal welfare is further underscored by its PETA
certification, affirming its adherence to cruelty-free standards. By prioritizing both style and sustainability, they are redefining modern fashion with integrity and responsibility.
Why Should You Join Us?
● Be part of a purpose-driven brand that’s redefining fashion with sustainability at its core.
● Collaborate with a dynamic and creative team in a fast-growing company.
● Opportunity to lead and shape the future of media strategy in the fashion industry.
Role:
In this role, you will be responsible for developing and executing Digital Marketing Campaigns across Social and Google to enhance our brand presence, drive traffic, and increase customer engagement across various digital channels. You will work closely with the marketing, content, and product teams to design and implement effective campaigns that align with our business goals.
Key Responsibilities:
●Campaign Development: Plan, create, and execute end-to-end digital marketing campaigns across channels such as Google Ads, Facebook, Instagram, LinkedIn for both India and International markets
●SEM Strategy: Lead SEM initiatives to improve organic search rankings, and manage campaigns to drive paid traffic and conversions.
●Work on building creatives that are channel appropriate with the Brand team for the requisite collection
●Social Media Management: Manage and grow brand’s presence on social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), including content scheduling, community engagement, and performance analysis.
●Analytics & Reporting: Monitor key performance metrics (KPIs) for all digital marketing campaigns. Provide regular reports on campaign performance, audience insights, and ROI to stakeholders.
●Budget Management: Manage the digital marketing budget, optimizing spending to maximize results and meet growth targets.
Qualifications and Skills:
● 4+ years of hands-on experience, in a fashion category.
● Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising platforms.
● Strong understanding of SEO, SEM, Google Analytics, and Google Tag Manager.
● Experience with email marketing tools (e.g., Mailchimp, HubSpot) and CRM systems.
● Strong copywriting and communication skills for creating engaging digital content.
● Knowledge of web analytics tools (Google Analytics, Hotjar, etc.).

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Job Description:
Responsibilities:
·
Own end-to-end
execution, measurement, reporting, and optimization of campaigns across
channels with goals to increase New users Acquisition, Scale GMV across the
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·
Partner with
internal teams to optimize campaign performance (targeting, optimization,
creative direction, etc.)
·
On a day-to-day
basis, you will be expected to optimize campaigns based on data breakdowns and
insights.
·
Understand ways to
scale campaigns across platforms in an optimal manner.
·
Perform interest
research in Facebook using audience insights and ads manager.
·
Create audiences on
Facebook for custom, lookalike, and saved audiences.
·
Perform keyword
research using keyword planner and any other tools
·
Understand
operations of Facebook business manager, Google ads, pixels, etc.
·
Create a digital
media plan based on requirements across multiple platforms
·
Understand how
content works across different social media platforms
·
Create insightful
reports based on data from performance marketing campaigns
·
Tag with your copy
and art partners to achieve a digital-first creative output on campaigns.
Eligibility
·
Strong communication
skills
·
Strong creative and
analytical skills
·
Be able to take 100%
ownership of the process from start to finish
·
Strong quantitative
mindset & data-driven approach to digital marketing; expert in excel-based
data modeling, analytics tools.
·
Ability to multitask
in a fast-paced work environment.
·
Punctual and
dedicated to meeting goals & deadlines.
·
Able to effectively
work independently, and as part of a team.
·
An early adopter
attitude towards technology
TECHNICAL SKILLSET REQUIRED:
- Experience building and maintaining code for:
- Android platform (Eclipse/Android Studio, Java, Android SDK) OR
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- Excellent analytical, debugging and troubleshooting skills (battery usage, network usage optimization, etc)
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- Excellent communication and collaborative skills.
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QUALIFICATION
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