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What we're looking for

CoinFantasy is looking for a Marketing Leader who has experience in crafting strategies for all Marketing activities and ensuring their timely execution. Holding a highly strategic role, you will be responsible for driving the overall web3 marketing strategy including segmentation, positioning, messaging, demand generation, digital marketing, KOL marketing, affiliate marketing and partnerships.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with the company's goals, focusing on product and token launch objectives.
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• Achieve the KPIs and objectives for the business by driving various initiatives to work towards delivering results
• Develop high-performing funnel and funnel management
• Set current and long-term goals for internal teams
• Design and review the Marketing department’s budget
• Plan and execute integrated marketing campaigns to drive awareness, engagement, and adoption of the protocol and token
• Manage pre-launch and post-launch activities, including community building, PR initiatives, and events
• Implement strategies to foster community engagement, facilitate discussions, and address community feedback and concerns
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Understand & leverage data, a strong bias towards execution at speed and strong collaboration skills to work with different teams and achieve desired results
• Overseas and monitor the effective use of our CMR/Marketing Automation tool and processes
• Help create a fun, high-energy work environment
• Work closely with the Leadership Team to provide input on the growth of the business and align revenue strategies

What we expect

• 8+ years of experience in the marketing domain preferably fast growing Web3 Startups
• Demonstrable experience designing and implementing successful marketing campaigns
• Solid knowledge of digital channels, content/social marketing, SEO, web analytics and Google AdWords, KOL marketing & affiliate marketing
• Strong quantitative mindset & data driven approach to marketing
• Handled large scale monthly digital marketing budgets
• Understanding of the web3 marketing & DeFi ecosystem 
• Passionate, Self-driven and ability to thrive in a startup environment
• Excellent communications & presentation skills
• Open to working on-site from our Chennai office (We want to work alongside you!)

About Us

CoinFantasy is a global P2E platform that brings users to crypto trading through fun & engaging gameplay. There are multiple categories of games through which gamifies the financial markets.

It features a sandbox environment in which users are exposed to the end-to-end investment journey without risking financial losses. 

Website: https://www.coinfantasy.io

Benefits

• Competitive Salary
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• An opportunity to take up the Marketing Leadership role in a fast-growing company 
• Practically unlimited professional and career growth opportunities

Roles and Responsibilities

Functional Responsibilities:

1.    Digital Marketing Planning:

·      Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products

2.    Social Media Coordination:

·      Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

·      Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.

·      Manage content calendars, scheduling, and publishing to maintain a consistent online presence.

·      Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.

3.    Email Marketing:

·      Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.

·      Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.

·      Monitor and improve email campaign performance based on key metrics and A/B testing.

4.    SEO and SEM:

·      Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.

·      Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.

·      Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.

5.    Analytics and Reporting:

·      Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.

·      Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.

·      Make data-driven recommendations for improvements and optimizations based on campaign results.

6.    Stay Current with Trends:

·      Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.

·      Recommend innovative approaches to improve campaign effectiveness and achieve better results.

Organizational Responsibilities

·      Initiate activities in line with to MHFA India strategy and work plan

·      Support director and team in development of MHFA India digital marketing and communications function

·      Support in any other task that may be assigned by the organization

·      Attention to detail and a commitment to maintaining high-quality content and functionality

The Sales Associate is responsible for reaching out to potential leads through LinkedIn Sales Navigator and email to generate sales opportunities. This role requires a proactive and organized individual with strong communication skills and a goal-oriented approach.

Key Responsibilities:

1. Lead Generation: - Utilize LinkedIn Sales Navigator to identify potential leads within the target market. - Create and maintain a list of leads with detailed information for further engagement.

2. Messaging on LinkedIn Sales Navigator: - Craft personalized and compelling messages to initiate conversations with leads. - Engage with leads by showcasing the value of the company's products or services. - Establish and maintain professional and meaningful connections on LinkedIn.

3. Email Outreach: - Develop effective email templates and messaging strategies to contact leads. - Send personalized emails to leads, introducing the company's offerings and benefits. - Follow up with email communications to nurture leads and move them through the sales funnel.

4. Lead Qualification: - Gather essential information from leads to determine their level of interest and potential as sales prospects. - Assess and categorize leads based on predefined criteria.

5. Data Management: - Maintain accurate and up-to-date records of all interactions with leads. - Keep track of response rates and lead progress, providing regular reports to the sales team.

Qualifications:

- Strong written and verbal communication skills.

- Proficiency in LinkedIn Sales Navigator and email outreach tools.

- Adept at data entry and record-keeping.

- Adaptable, with a willingness to learn and adapt to changing market conditions.

- Strong communication skills and the ability to build professional relationships.

As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

Responsibilities

• Research industry-related topics (combining online sources, interviews, and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Requirements and skills

• Proven 2-3 Years of work experience as a Content Writer, Copywriter or similar role
• Finance Domain preferred.
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines

Bachelor or Master in Marketing, English, Journalism or related field

What is expected from you :

● Strong Consultative selling skills including excellent relationship building, networking

and time management skills

● Excellent Conflict Resolution and Negotiation skills

● Strong Team Player

● Excellent in Business communications and email etiquette

● Exposure to LinkedIn and other Job portals

● Ability to generate B2B leads

● Experience in Lead Research and Prospecting

● Experience in cold calling, email campaigns, and using social media to generate leads.

● Knowledge of Recruitment

● Data Maintenance and organization skills

● MBA qualification or Experience in Business development is preferred

What will you be doing?

● Handle end-to-end B2B business Development, right from prospecting to closing

deals

● Acquire new clients through networking, direct contact, or from marketing campaigns

● Establish long-term engagement with clients with multiple products

● Build and nurture client relationships via various channels

● Coordinating with multiple internal stakeholders on a daily basis

● Cross-selling and Upselling to existing clients into other GUVI services

● Develop and implement marketing plans designed to maintain and increase existing

business and capture new opportunities

You can be a part of a company leading the world of tech startups and making quality tech products used by millions of users worldwide.

Profile: Business Development Manager (International Business)

Location: Work from Office (Chennai based)

Timing: Healthy overlap with both US timezone.

Job Description:

• Generating new business and interest through account-based marketing programs involving email and calling campaigns
• Play a vital role in pipeline growth through the generation of SQLs and scheduling of the first meeting of prospects with the founders
• Generate new business pipeline through outbound prospecting activities
• Research and evaluate prospects before engagement
• Be the first point of contact for new business prospects and determine the next steps for each prospect moving forward (preparing proposals, responding to RFQs, followups)
• Nurture relationships and continuously engage prospects to develop a long-term relationship
• Use multiple channels of communication effectively to develop engagement with prospects.
• Monitor and attend meetings with prospects while handling the introductions and follow-up with the founder
• Collaborate with the Marketing team on new campaigns
• Maintain accurate data within the CRM reflecting the sales development pipeline to provide visibility to market opportunities in assigned territory.
• Work closely with Marketing, engineering, and Design teams to build a continuous feedback loop to improve the qualification process.
• Develop a complete sales playbook and document all the processes
• Build a team under you, train them, and ensure they hit their targets

Requirement

• Prior experience of 2-4 years in outbound pipeline generation as a Business Development Representative in the North American and/or EMEA markets.
• Ability to effectively leverage communication channels like cold emails, cold calls, LinkedIn outreach, etc.
• Ability to communicate clearly and effectively in person, through email, and via telephone
• High levels of motivation and self-driven attitude
• Preferably experience working with B2B SaaS companies
• Good understanding of CRM (HubSpot, Fresh sales & others)
• Good understanding of Prospecting and Automation tools
• Strong interpersonal skills, including the ability to effectively interact, negotiate, and close deals with multiple levels of prospects

What can you expect?

• Lots of travel opportunities both within and outside India.
• Receive a more-than-competitive salary + $$$ incentives
• Complete Health coverage for you and your family
• A flat and transparent culture
• Enjoy a culture with opportunities for growth and learning.

JOB Role : Senior Platform Consultant

Essential Skills :

• Expertise in SFMC Email Marketing Tool
• Good Experience in SQL
• Experience in Data model design
• Expertise in Campaign Orchestration
• Life cycle programs and personalization
• Expertise in Marketing data optimization and List cleansing
• Experience in Data optimization and Hygiene
• Experience in Personalization in campaigns
• Good Business understanding of Digital Marketing
• Excellent communication skills
• Preferably with SFMC Certification (Marketing Cloud Specialist or Email Specialist)

Role Description :

• The person will be required to work on SFMC platform for creating and executing marketing campaigns.
• Ability to work independently and work directly with Marketing teams
• Drive the strategy for the email program to deliver strong engagement and results, through audience segmentation, deliverability, best practices, and data analysis.
• Analyse the effectiveness of Digital Marketing deliverables, measures against objectives and reports results.
• Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems

• Should have E-publishing and Editorial services domain knowledge
• Should understand the competitive landscape and identify the gaps in the market
• Must be able to identify the right opportunities & qualify leads for the Sales team
• Should be able to handle communication and fresh conversations with prospects
• Should have min. 2 years of experience working on the US, European Markets
• Assist Sales Team in identifying, following up, and qualifying prospects
• Generate reports & dashboards on Marketing influenced pipelines regularly
• Create clear and crisp product presentations and solution demonstrations
• Research & develop prospect lists using LinkedIn, Zoominfo, and Web research
• Participate and actively contribute in Marketing Strategy Meetings
• To work with the sales team in handing over any pre-sales efforts
• Support sales efforts with in-depth product and business knowledge
• Miscellaneous Pre-Sales and Sales related activities

Required Experience / Qualifications

• MBA from a good institute with a go-getter attitude to pursue leads and targets
• A motivated, competitive individual with a strong aptitude for Publishing technology
• 4-6 years of experience in a sales & marketing role
• Knowledge of commonly used CRM Salesforce and Marketing automation tools and dashboards
• Excellent presentation skills, verbal and written communication skills, and interpersonal skills

Experience:

• 1 to 4 years of experience in Digital Marketing

Kinds of Projects Undertaken:

• ePublishing, Editorial Services, eLearning, eBook, Accessibility

• Degree in English.
• Portfolio published articles.
• Experience doing research using multiple sources.
• Familarity with web applications.
• Excellent english written and able to communicate and collaborate effectively.
• Knowledge of Digital Marketing Tactics, including SEO, EMAIL MARKETING.
• MS Office suite experience