29+ Affiliate marketing Jobs in India

Role:  Product Marketing Manager

Experience:  5 to 12 years

Job Location: Chennai

About us:

OJ Commerce (OJC), a rapidly expanding and profitable online retailer, is headquartered in Florida, USA, with a fully functional office in Chennai, India. 

We deliver exceptional value to our customers by harnessing cutting-edge technology, fostering innovation, and establishing strategic brand partnerships to enable a seamless, enjoyable shopping experience featuring high-quality products at unbeatable prices. Our advanced, data-driven system streamlines operations with minimal human intervention. 

Our extensive product portfolio encompasses over a million SKUs and more than 2,500 brands across eight primary categories. 

This role involves driving the marketing efforts for a product line with a compound annual growth rate (CAGR) of 70% to achieve the targeted revenue run rate of US$ 200 million in three years. 

With a robust presence on major platforms such as Amazon, Walmart, Wayfair, Home Depot, and eBay, we directly serve consumers in the United States. 

As we continue to forge new partner relationships, our flagship website, www.ojcommerce.com, has rapidly emerged as a top-performing e-commerce channel, catering to millions of customers annually.

Responsibilities:

The successful candidate will manage all aspects of pricing, promotions, channels, and advertising for the product line, with responsibilities including: 

• 1.Assessing the strengths and weaknesses of our product line, promoting it across all major channels 
• 2.Identifying essential product features to be promoted and tracking the effectiveness of the campaigns across channels to boost the product line against competitors. 
• 3.Recognizing opportunities for expanding the product line by pinpointing consumer gaps, search trends, and competitors' strengths 
• 4.Collaborating with key channel managers to ensure alignment with budgets, fostering success in both ad-driven and organic growth to achieve sales targets within the product line's cost budgets. 
• 5.Developing and maintaining relationships with stakeholders in online marketplaces and digital channels 
• 6.Comparing products against competitors in terms of features, pricing, and listing quality 

Skills

• 1.Demonstrated experience in e-commerce, including listing, digital ads, and organic search across one or more major channels. 
• 2.Proven expertise in digital marketing strategies that drive sales, such as paid advertising across various media and channels, email marketing, and affiliate marketing. 
• 3.Experience in launching new products and comprehensive knowledge of product marketing, including managing listings, pricing, promotions, and positioning. 
• 4.Exceptional qualitative and quantitative analytical skills 
• 5.Ability to navigate a dynamic and complex ecosystem 
• 6.Adept at building relationships with both internal and external stakeholders 
• 7.Advanced proficiency in Excel and outstanding written and verbal communication skills 

What we Offer

       1.A fast-paced startup environment with limitless opportunities for impact 

       2.A supportive culture that encourages personal growth and development 

       3.Competitive salary 

       4.Medical benefits and accident coverage 

       5.Flexible office working hours 

Key Responsibilities:

1. Excellent verbal & written communication skills.
2. Manage Voice/Non voice Process- Payment, Refunds etc.
3. Ensures metrics, monitor process, provide regular coaching & mentoring to team.
4. Knowledge of payments and fintech.
5. Respond to requests through emails or chats for information in a timely, professional and positive manner to develop strong customer relations.
6. Providing information about a product or service.

Desired Candidate Profile:

1. Excellent verbal and written communication skills.
2. Technical bent of mind to isolate a problem quickly.
3. Have proven experience in the same domain.

Education- Any Graduate

We are hiring online promotion executives to join our dynamic and growing team. As an online promotion executive, you will be responsible for:

- Creating and posting engaging content on various social media platforms to promote our products and services.

- Generating leads and converting them into sales through email, phone, or chat.

- Building and maintaining relationships with existing and potential customers.

- Providing feedback and suggestions to improve our online presence and reputation.

- Working remotely from anywhere in the world with a stable internet connection and a laptop or smartphone.

We offer a competitive salary package based on your experience and performance. You will also enjoy flexible working hours, training and support, and opportunities for career advancement.

But hurry up, we have limited vacancies available and they are filling up fast! If you are interested in this amazing opportunity, please send your resume and a cover letter. Don't miss this chance to join our online promotion team and start earning from home!

Core Responsibilities

• Apply appropriate analysis and optimization techniques to scale media campaigns on Facebook.
• Run both regular as well as retargeting campaigns on Facebook.
• Use data from Facebook as well as our internal data tools to expand, evolve, and optimize paid social media campaigns.
• Run multivariate tests in order to determine highest performing creatives.
• Staying current with best practices, strategies, and industry standards related to social media marketing.
• Stay on top of Facebook Ad Policies
• Optimising various campaigns.
• Managing and setting KPI’s for affiliates
• Reducing CPA and CPD through all acquisition sources.

About Company

Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.

About the role:

As a Performance Marketing Executive, you will devise strategies and empower the company to drive usage, delight customers work towards customer acquisition and retention and grow them. Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.

Roles & responsilibilities:

• Creating & executing effective convertible performance marketing campaigns.
• Managing budget & campaigns across all digital platforms to drive the desired return on investment.
• Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.
• Plan and manage paid social media campaigns and assist content and brand teams.
• Working closely with management to discuss conversion improvement strategies, feedback & results.
• Analyzing sales funnels, trends & understanding customer behaviour.
• Research & implement marketing tools to boost our promotional efforts
• Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.

Requirements:

• 1-3 years of experience who has a deep understanding of all facets of content marketing.
• Experience in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
• You are a highly goal-oriented individual with good communication skills.
• Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
• Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
• Expertise with Firebase, GTM, and Google Analytics.
• Experience in generating leads and achieving long-term sustainable growth.
• Experience in working with creative teams to give constructive feedback for performance marketing.
• A strong portfolio to demonstrate your skillset

• Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
• Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
• Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
• Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
• Close coordination with BD & Client Servicing Team.
• Negotiate and manage commission structures for affiliates
• Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
• Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
• Develop business strategies to improve affiliate program.
• Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
• Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
• Stay current with trends in affiliate marketing and identify new opportunities.
• Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.

• 3-6 years professional experience in Affiliate Marketing.
• Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
• Bachelors or above from an accredited university or college
• Candidates should have very good connection with Affiliates / Publishers / Ad networks. 
• Core Affiliate Industry/Performance Marketing Experience.
• Strong data analytical skills.
• Team management skills as well as ability to work independently.
• Thorough understanding of the types of fraud in Web or Mobile.
• Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
• Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs

      Other Benefits:

•  Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000 
• Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level. 
• Food - Lunch, Tea and Snacks. All you can eat! 
• Work Culture- Flexible Result Oriented Work Environment 
• Dress - We aren’t buttoned down. Wear anything you’re comfortable in. Wear any comfortable dress you like to the office – and be as comfortable at work 
• Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with 
• TGIF - We’ll find something to do at the end of each week. 
• Work hard, party harder!

Responsibility

• Driving performance campaigns across Mobile, Desktop, App/APK
• Identifying and onboarding new affiliates and monitoring affiliate promotions
• Maintaining stimulating relationships with the current affiliates
• Lead business development initiatives for user growth
• Continually motivating affiliates to perform better
• Keeping track of affiliate performance, lead quality, and payments
• Strong Media buying & negotiation skills
• Hands-on understanding of the affiliate ecosystem; ideally large-scale platform experiences.
• Good working knowledge with 3rd party affiliate platforms (Affise, hasOffers, AppsFlyer, Apsalar, etc.)
• A good understanding of Earned Media would be an advantage
• Freshers also can apply.

Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints

• The desired candidate must be from a D2C company.
• Strong hands-on experience in handling e-commerce platforms/websites.
• MBA- Marketing with minimum of 3 years experience in the same role.
•  

Responsibilities:

1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms

2. Create D2C channel from scratch for a brand as well as run an existing one

3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic

4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels

5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth

6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.

7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports

8. Ensure content marketing and content updation on own channel to engage consumers

9. Launch a long-running program to ensure higher retention and drive repeat purchases

Requirements:

 Experience in running D2C channels from an end-to-end perspective

 Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance

 Understanding of consumer behavior and market trends

 High result orientation – getting things done on time and as per agreed-upon norms.

 Good Communication Skills

 Attention to detail;

 Creativity

 Good research capabilities

We operate in an industry where the need gap for quality upskilling education coupled with the convenience of online learning is a global problem. The international markets are waiting for a premier after-school learning solution for kids. BeyondSkool wants to leverage this opportunity and serve this market through the digital channel.

We are looking for a digital marketing specialist to lead Performance Marketing (Google, Facebook, Instagram, affiliate).

The ideal candidate for us is someone who has executed digital marketing campaigns for any of the new age online companies (preferably Edtech), has scale-up experience in the US market and comes with at least 3 years of experience in a middle management role. The role will give you the charge of overall campaign execution and also work on campaign strategy (working directly with the Chief Growth Officer and CEO). In a nutshell, we expect you to be executing our digital marketing initiatives while also being engrossed in the daily hustle that comes with a Series A start-up.

This is an amazing opportunity to learn from an extraordinary team, grow massively and help students around the globe build an awesome career for themselves.

• Experience of having handled campaigns across key online platforms like Google, FB, Instagram, mobile marketing, affiliates, ad exchanges etc. (Fb, Instagram & Google to be strength areas, with at least exposure to affiliates) à especially in the US market
• Lead, strategize, create and execute campaigns as required (creative support will be provided)
• Ensure to achieve lead generation, CPL and other metric targets (KPIs)
• Generate regular reports, and dashboards on all possible measures/parameters on all campaigns
• Develop and monitor campaign budgets.
• Prepare accurate reports on our marketing campaign’s overall performance
• Execute in an intense, fast-paced and highly iterative environment

• Minimum a Bachelor's degree preferably in Engineering, master’s degree or MBA is preferred
• 3+ years of experience in managing Google, Facebook advertising and analytics
• Clear experience in having managed the US markets for online customer acquisition

• Strong analytics skills and good knowledge of Excel.
• Ability to analyze data to optimize for strong performance
• Good written and verbal communication skills
• Keen attention to detail and adherence to deadlines

• #hustle

• Industry best perks
• A phenomenal work environment, with massive ownership and growth opportunities
• A bunch of super young & enthusiastic colleagues in Tech/Marketing/PR/Editorial/Social Media & Events!
• Quick iterations and deployments – fail-fast attitude
• Opportunity to work on cutting-edge technologies, and lead teams in the future
• Access to a world-class mentorship network
• Create a massive, and direct impact of the work you do in the lives of people across the globe

Preferred – Mumbai, open for a remote location for the right candidate

Desired Candidate Profile

• In depth knowledge of how to run successful digital campaigns including the quality of content creation
• Ability to run specific campaigns for top of funnel customers and different campaigns for retargeting boom of funnel customers
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
• Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations    

Responsibilities:

* Creating and executing a strong performance marketing strategy & execution plan

* Developing and managing digital prospecting and remarketing campaigns

* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.

* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

* Identifying and testing new channels to continue to meet or exceed established critical metrics

* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.

Key Requirements:

* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels

* Expertise in campaign and channel analysis and reporting, including Google Analytics experience

* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations

* Curious and a strong problem solver.

About the job 

Job Details: 

Role: Sr./Jr. Affiliate Manager & Campaign Executives 

Location: Gurugram/Delhi 

Reporting to Head of Performance & Paid Media 

Business: Apps and Affiliates 

About the Role: 

We are looking for a person who has a deep understanding of the affiliate & mobile marketing ecosystem and has relevant experience with mobile attribution platforms like AppsFlyer, branch, segment, firebase etc. 

Should be able to handle deliveries of mobile & web campaigns such as CPI, CPR, CPE, CPA, CPS, and others. 

Objectives: 

 You will be responsible to create and optimize Performance/Affiliate/Paid campaigns as per the business objective; Own weekly reporting for the same. 

 The primary focus will be on Affiliate campaigns followed by other channels such as PPC. 

 You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI. 

Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness. 

Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance. 

 Analyze the market, competitors, and audience- providing actionable insights 

Roles & Responsibilities: 

 Manage mobile delivery and ad ops of the campaigns. 

 Help with New Business Acquisition. 

 Account Management & Client Retention. 

Delivery Partners Management - Platforms, SSP, DSP, Publishers & Affiliates. 

 Handling Publisher Engagement and Retention. 

 Acquiring Potential partners. 

Negotiating terms with all new and existing publishers. 

 Forming/negotiating strategic alliances with new and existing online partners. 

 Exploring and expanding inventory for Mobile content offers for Value-added services. 

 Finding and strategizing new sources of inventory for performance campaigns. 

 Media planning for various Mobile advertising activities. 

 Provide operational and monetization plans for campaigns and clients. 

 Reporting on KPI, Revenue Generation & Growth. 

 Integrate and Implement the mobile publishing tools and best practice system. 

 Manage and mentor other Mobile Pillars – such as Ad Monetization, Production, and Operations. 

 Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others. 

 Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations. 

 Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others. 

 Should have good knowledge of the campaign setup process which includes activities such as S2S integration, GAID, IDFA, Macros, and other such day-to-day requirements to monitor it overall. 

Who We Think Will Be a Great Fit? 

  two - five years of experience in large scale performance/network marketing, mobile ads publishing and operations. 

  Leadership experience with an entrepreneurial spirit in building and a growing team from the scratch. 

  Very strong knowledge of the mobile ecosystem. Experienced in navigating mobile platforms (Apple, Google) throughout the entire lifecycle – from planning and buying for the campaign and meet client's KPIs. 

  Understanding of mobile KPIs, especially as they relate to forecasts, P&Ls, and deal evaluation 

  Demonstrated ability to influence all levels of management, cross-functionally and externally 

Excellent written and oral communications 

Let's connect to have a quick round of discussion. 

Our client belongs to a reputed 125-year-old group of businesses in multiple locations with a turnover of $4 billion. It is one of the fastest growing brands in the packaged food category committed to adhering to the highest health and safety standards.

It has a diversified range of products in various categories like dairy and snacks. It is also a supplier to the leading institutional buyers like Mother Dairy, Walmart, Grofers, Spencers, Amazon and Big Basket.

The group has earned the recognition of "A Great Place to Work at" and the “Best Employer” tag as well.

• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Driving the sales performance of all the 3rd party e-commerce platforms & market places
• Overseeing or directly managing digital marketing channels across PPC, SEO, display, affiliates and email marketing and social media
• Managing all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
• Working with developers to improve website performance and overseeing website uploads and landing pages development
• Analysing various data in order to deliver data driven strategies in order to deliver top performance and achieve predesigned KPIs
• Working closely with demand planning and warehousing teams in order to ensure smooth order fulfilment

Desired Candidate Profile

• A degree in Marketing, Business Administration
• Prior experience in a similar role for at least 4 years in performance marketing in consumer products
• A solid understanding of e-commerce frameworks
• A self-starter mentality with the ability to manage multiple projects in a fast-paced working environment
• A high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously
• Excellent communication skills    

Roles & Responsibilities:

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Scope:

• 2+ years of Affiliate/Influencer/Partnership marketing experience in SaaS with at least 1 years focus on building and managing successful Affiliate/Influencer/ Partnership Marketing programs
• Full proficiency in working with known Affiliate Networks
• Strong experience with link tracking, conversion pixels/tags, sales validation, Google Analytics, and digital marketing attribution concepts
• Analytical mindset with a passion for data-based decision making with a strong test-and-learn mindset
• Passion for following rapidly evolving trends and determining new possible social marketing techniques to drive business 
• Full proficiency in English. Written and spoken 
• Familiarity with Indian B2B business.      

As the Marketing Executive -Player/Customer Acquisition, you will be responsible for developing and implementing our marketing strategy for player acquisition. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful player acquisition and optimum utilization of all resources. 

Responsibilities

• Develop and implement a cohesive marketing plan for player acquisition through various platforms.
• Ideate and execute innovative campaigns for player acquisition. Strategizing and implementing various promotional offers and bonus offers to increase player acquisition and deposits.
• Create aggressive monthly and quarterly acquisition plans and ensure we meet them.
• Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.
• Analyze the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and acquisition.
• Prepare regular reports and presentations on marketing metrics.
• Conduct market analysis to identify challenges and opportunities for growth.
• Provide guidance and ideas to organize effective marketing events.
• Conduct thorough competitive analysis to stay informed and ahead of the competition.

Requirements

Qualifications

• Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
• Ability to creatively solve business problems through strategic and innovative approaches.
• Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
• Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
• Ideally, should have gaming or e-commerce industry experience.

About BLITZPOKER

BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.

In India, majority-owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.

What you will do:

• Build our strategic affiliate network through recruiting new affiliate & Influencer partners and actively managing relationships with our existing strategic partners, to provide quality business leads and cost-effective Lead acquisition.
• Setup, tracking, reporting, and manage affiliate program activity.
• Full management of lifecycle marketing for affiliate & Influencer
• partners.
• Generate monthly, weekly and quarterly reports along with analysis
• Ensure invoicing and payment schedules are current and on time, providing forecasting support for the business.
• Continually measure and optimize the overall program ROI
• Doing industry research and sourcing opportunities for overall business development
• Build a repository for effective sales pitches.
• Meet monthly, quarterly, annual revenue targets

Desired Profile of the candidate

• A self-starter who's comfortable working autonomously
• Experience in using affiliate tracking platforms
• Ahead for numbers, easily able to extract key insights from data
• Has to experience in creating pivots and using MS Excel overall
• Team player with a drive to help other people
• Ability to analyze data and give recommendations
• Work with multiple stakeholders for the flow of information and business process
• A passion for achieving targets

Introduction

We are looking to empanel a Paid Ads Specialist to lead and execute performance marketing strategies and campaign plans for our clients. We work with exciting brands and organizations that we have fallen hopelessly in love with. To these partnerships, we bring truckloads of passion and oodles of weirdness. To top it all off, we ensure everything we do is meaningful.

We are looking for teammates who are:

• As 'weird' as possible - someone who is itching to change the status quo, to take risks, to build a story that everyone talks about, and to make everyone sit up and take notice
• Always keeping an eye out for never compromising on 'meaningfulness' - every campaign, every strategy, every creative idea should never be superficial beyond a degree and should work towards genuinely and meaningfully connecting with audiences

“Weird + Meaningful” is our core belief, and we are craving to find people who really get it. You can know more about this in this https://www.youtube.com/watch?v=OcIGKxsDVpY">Ted talk by our founder

Responsibilities

• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CACs
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels
• Should be comfortable handling all types of campaigns on Google, Instagram, Facebook, YouTube, LinkedIn, and Amazon
• Should be able to audit, analyze, and advise on the creation and optimization of landing pages for conversion
• Should be able to set up pixels and guide/support the client in CRM integration for lead tracking
• Identifying, testing, and developing capabilities of executing campaigns on new channels to continue to meet or exceed established critical metrics
• Conduct A/B and other tests and work closely with the lead, the designers, and copywriters to ensure impactful optimization of campaigns
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Suggest new tricks in the industry, keep track of developments and discover new tools that would drive more results

Knowledge & Skills

• Proven relevant work experience of at least 3 years
• You have a bachelor's degree in Marketing, Business Administration, or related fields (preferred)
• It is a plus if you also have experience in executing effective multi-channel marketing campaigns, including affiliate marketing, PPC, SEO, social media, and other digital channels
• You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
• You have experience in setting up pixels, optimizing landing pages, and guiding/supporting the client in CRM integration
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
• You are a highly goal-oriented individual and have excellent communication skills
• You are open-minded, curious, and a strong problem solver

• Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
• Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
• Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports  that track channel and customer-level performance.
• Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
• Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
• Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
• Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
• Develop new segmentation and targeting strategies based on customer data and business needs.
• Develop customer-facing tests to maximize customer engagement and lifetime value.
• Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
• Monitor competitive landscape to identify industry trends and best practices
• Analysing customer behaviour and developing aggressive retention strategies.

Build and maintain customer relationships in order to understand their needs and business priorities.

Provide excellent customer service to maintain existing affiliates and acquire new affiliates.
Manage business negotiations with customers.Build and maintain customer relationships in order to understand their needs and business priorities. Provide excellent customer service to maintain existing affiliates and acquire new affiliates. Manage business negotiations with customers. Handle business deal tracking, monitoring, closing, and other related activities as needed. Coordinate with various teams to address affiliate needs in accurate and timely manner. Implement affiliate marketing activity including email campaigns, newsletters, blog, etc to increase revenue targets. Recommend process improvements to increase revenue targets. Perform new customer acquisition through research, referrals, networking, cold calling, data feeds and emails. Set marketing and sales goals to achieve revenue growth. Provide training on affiliate management as needed. Maintain open communication with all affiliates on the day-to-day issues. Develop business strategies to improve affiliate program.
Experience:- upto 2 years

- Create email marketing campaigns to promote products or services.

- To plan, execute, test, establish best & effective email marketing practices.

- Purge non-deliverable email addresses and opt-outs

- Create email marketing strategy for leads as well as existing clients

- Create and maintain email marketing reports to improve efficiency 

- Maintain domain reputation and In-boxing rates for all our email campaigns 

- Plan and maintain email calendar for all the brands 

- Maintain lists and database for efficient execution

- Single handedly responsible for execution of all email marketing campaigns