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Our client is a Community Commerce company that focuses on fashion and accessories. Their community network and technology is leading a rejig of Fashion retail and supply chain in India. Their network creates users as buyers and sellers at the same time, offering unbeatable prices on products and rewards for sharing deals across social media.
The founders are alumnus of prestigious tech and business institutes, with expertise and experience with ECommerce and distribution facilities. They have ensured quality and fashion with the factory price tag, that works best when shared rapidly with communities on social networking.
- Creating & managing content for app, website & overall internet presence
- Creating innovative content experiences that would attract and delight target users and set us apart from the competition.
- Creating content ideas that users can read, view, watch, interact with and share.
- Delivering engaging content on a regular basis
- Managing the execution of content needs through designer and video agency
- Analyzing content performance metrics and driving optimization.
- Researching on product-related features to use them in creating content for users
What you need to have:
- Any Graduation
- Creative thinking along with excellent communication skills
- Ability to work methodically and meet deadlines
- Ability to work independently and as part of a team
We are seeking a Content Writer/Research Analyst to join our marketing team. The ideal candidate should have a strong background in content creation and research, with experience in managing different marketing collaterals. The role involves creating compelling content across different formats and channels, conducting research to support marketing strategies, and managing collateral production and distribution.
Responsibilities:
- Create high-quality, engaging content across different formats and channels, including blogs, articles, social media posts, email campaigns, video scripts, whitepapers, case studies, and product descriptions.
- Conduct research to support marketing strategies, including competitor analysis, market trends, customer insights, and industry best practices.
- Collaborate with cross-functional teams to develop and execute content plans that align with marketing goals and objectives.
- Manage collateral production and distribution, including working with designers, printers, and vendors to ensure quality and timely delivery.
- Develop and maintain a content calendar that aligns with marketing campaigns and ensures consistent messaging and branding.
- Monitor content performance metrics and provide insights and recommendations for improvement.
- Edit, review, and proofread content for accuracy, grammar, spelling, and punctuation.
- Stay up-to-date with industry trends, content marketing best practices, and emerging technologies to continuously improve content quality and effectiveness.
- Ensure all content is SEO-friendly, adheres to brand guidelines, and complies with legal and ethical standards.
- Support other marketing initiatives as needed.
Requirements:
- Bachelor's degree in English, Communications, Marketing, or a related field.
- 2-3 years of experience in content creation and research, preferably in a B2B marketing environment.(4lakh)
- Proficient in managing different marketing collaterals, such as brochures, flyers, presentations, and other promotional materials.
- Excellent writing, editing, and proofreading skills, with the ability to create content that resonates with target audiences and drives desired actions.
- Strong research skills, with the ability to gather, analyze, and synthesize information from different sources to inform marketing strategies.
- Familiarity with SEO, digital marketing, and social media best practices.
- Experience with content management systems, such as WordPress, Drupal, or HubSpot.
- Proficient in Microsoft Office Suite, Google Suite, and project management tools, such as Trello or Jira.
- Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
- Creative and strategic thinker with attention to detail and the ability to work independently and as part of a team.
KEY Responsibilties
- Align with product managers, business analysts, developers, and other stakeholders to gather product inputs.
- Understand and decipher user journeys while drafting product flows.
- Be able to accept creative feedback and inculcate the same in their writing.
- Highly creative with excellent communication and team player abilities.
- Understand the Transportation industry.
- Research fintech industry snippets (combining online sources, interviews, and studies).
- Prepare well-structured product flows using research, writing techniques, and logic.
- Coordinate with marketing and design teams to illustrate product draft.
- Ensure all-around consistency (style, fonts, images, and tone).
- Update product content as needed.
KEY Proficiencies
- We are looking for someone with 3-9 years of overall working experience as Content writer.
- Bachelors/Master’s degree in any discipline.
- Ability to meet deadlines and willingness to explore new domains.
- Proven work experience as a Content Writer, Copywriter, or similar role.
- A team player willing to do what it takes.
- Experience doing research using multiple sources.
- Familiarity with product writing and its nuances.
- Able to create audio/video content for product.
- Excellent writing and editing skills in English.
- Ability to communicate technical aspects to people with non-IT background.
at Synapsica Technologies Pvt Ltd
Job description
NOTE: Immediate joiner
Product Marketer
Job Description As a Product Marketer, a B2B SaaS Healthcare startup working youre expected to Be an expert on our buyers and users problems, workflows, concerns and daily frustrations around Healthcare SaaS and Radiology based Technology Be an expert on Synapsica’s products Reconcile the above two by translating product features into customer benefits Position Synapsica as the first entrant of its kind in the marketplace Tactical, day-to-day expectations from the Product Marketer are: Interview buyers and users to deeply understand their problems and challenges Interview happy customers and create case studies, testimonials (video or written) to be used across the website and elsewhere Create sales enablement collateral like product presentations, cheatsheets, tech-specs, battlecards Keep the website and other collateral updated to reflect all product features accurately Help other teams in Marketing with channel/campaign/target-audience specific messaging guidelines Write PR releases, blogs, guest blogs and publish + syndicate them Plan and execute the launch of new product features Use market, competitor and value-based research to establish product pricing Speak about and present the product to internal and external audiences Work with Product Management to refine in-app content
Skills Communication skills: It’s important that you have a very high standard of written and spoken communication skills. Time management and Collaborative skills: This role will work with Marketing teams, Design team, Engineering, Sales and Customer Success, therefore it is important to have great time management and people collaboration skills. Self-Learning: You’ll have access to a lot of mentoring, but it’s always better if you’re an incredible self-learner who can either Google or reach out to the right people to learn more about a subject. Comfort in an unstructured environment: We are trying to disrupt the Healthcare Tech field for Radiology centres with first of its kind AI/ML solutions, which means we’re constantly coming across new situations where we don’t know the answers yet. It’s important that you can look at an unstructured problem, give it some structure, and chart a robust path forward. You’re hardworking, planned and punctual Respectful of peers and juniors by default, and can disagree with a point-of-view with data & empathy, but without disagreeing with the person
Requirements 2 to 4 years of SaaS product marketing experience, but quality of experience is far more important than years of experience First hand experience of setting up on page SEO in previous work experience You’re deeply familiar with the usual SaaS tools like Zoho (or any marketing automation and CRM tool), Google Analytics, Hotjar, etc
The brand is associated with some of the major icons across categories and tie-ups with industries covering fashion, sports, and music, of course. The founders are Marketing grads, with vast experience in the consumer lifestyle products and other major brands. With their vigorous efforts toward quality and marketing, they have been able to strike a chord with major E-commerce brands and even consumers.
- Researching, outlining, writing, and editing new and existing content
- Working closely with various departments to understand Products Specifications, Architectures
- Creating Technical documentation for the product
- Writing easy-to-understand user interface text, online help and developer guides
- Preparing User manuals of the product and developer guides
- Revising all documents as new update or issues arise
- Analyzing existing and potential content, focusing on reuse and single-sourcing opportunities
What you need to have:
- B.Tech /B.E.; Any Graduation
- Strong experience in creating Technical documents like Product Specs, Project Charters, Application Notes, Architectural diagrams, Software API documents, Design documents, Survey forms, User guides, Patent applications and Management Presentations.
- Well experienced in planning, creating, and maintaining technical documentation.
- You must have the potential to grasp technology
- Preference will be given to candidates, with experience in Consumer-lifestyle companies, having good understanding of any of the product categories including Wearable (Band, Smartwatches), Hearables (TWS, Neckbank, Headphones), Alexa Speakers/ Voice Assistant, Soundbars, and any other consumer Electronics products
- Having experience working Multi-site, diversified team environment and good team player.
- Excellent English written and communication skills.
Job duties and responsibilities
- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices, trends, memes, and technologies
- Use social media marketing tools such as Buffer
- Attend educational conferences
- Copywrite and work with designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales, and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Hire and train others in the team
Job requirements and qualifications
- Bachelor’s degree in journalism, communications, marketing, or a related field.
- 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Ability to work in a fast-paced, high-pressure environment.
- Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
- Good time-management skills
Job Summary
We are a startup based in Brookfield, ITPL Main Road, Bangalore. We are looking for a quality & creative Content Writer for creating engaging content as per needs.
Responsibilities and Duties
- Create, edit and proof-read copy according to the mandate expectations while meeting deadlines.
- Blog posts, Articles, Taglines, Social Media Content, Web copy, email copy, brochures, or other related marketing materials.
- Producing creative ideas for innovative campaigns
Key Skills
Must have practical knowledge of Ms-Office package, HTML Tags, CSS.
Required Experience and Qualifications
- Excellent command on the English language with a natural flair for writing, coupled with strong editing.
- Consistent in generating result oriented content that is thorough in research and comprehensive in treatment.
- Have knowledge of the Content Marketing/Digital Marketing Industry & able to deliver authoritative articles, which can be used as branding purpose.
- Proficient in SEO content development work, with a solid understanding of Social Media.
- Expertise in content updates for the company's social sites like Linkedin, Facebook, Twitter, etc.
- Ensuring ongoing improvements in content coverage and quality.
- To edit and revise existing content based on keywords.
- To develop unique, error free, grammatically correct content for client Brands.
- Flair for writing News, special stories.
- Able to create original play-free Blogs, Articles, website content, services descriptions.