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Company: BXI – Barter Exchange of India

About Us: BXI - Barter Exchange of India is a leading B2B platform where a community of brands thrives through our strategic barter solutions, tailored to each business’s unique needs. We empower companies to optimize resources, expand networks, and leverage underutilized assets across sectors like Media, Hotels, Events & Entertainment, Corporate Gifting, Electronics, and Lifestyle. Our philosophy is simple yet powerful: “Give what you have, Take what you need.” Through BXI, brands conserve cash flow, build valuable partnerships, and unlock new avenues for sustainable growth.

Visit Us: https://bxiworld.com/

Address: Chakala, Andheri – 400059.

To Name Few Active Brands with BXI: Hyatt | KFC | BOAT | Radisson | Della | India Today | Baskin Robbins | Pizza Express | Philips | Skoda | GMR Airports | Nexus Malls | PVR INOX | Godrej - India Circus | Time Zone | Business World | Sugar Cosmetics Etc.

Role: Inside Sales Specialist

Key Responsibilities:

1. Pitch BXI membership plans to prospective brands through regular outreach.

2. Maintain and update lead tracking sheets for accurate data management.

3. Assist brands in understanding and navigating the onboarding process.

4. Achieve sales targets with a number-driven approach.

5. Earn attractive incentives for successful closures.

Qualification and Skills:

1. Customer centric, target-oriented, and persuasive.

2. Strong communication and follow-up skills.

3. Preferably from a hospitality background.

4. Organized and proactive in managing leads.

• Manage and build overall email campaign strategies & Develop a lead generation strategy
• Work with all business units to develop relevant email campaigns to create various target audience email lists and campaigns
• Create and design various CTAs, subject lines, and email templates
• A/B testing, analysis, and reporting of email marketing campaigns
• Track and measure email marketing KPIs
• Develop and present reports on a weekly basis
• Analyze data to get smart insights & suggest methods for improvements
• Segment lists based on behaviors like past email engagement and website interactions 
• Develop documentation and road maps for processes, A/B tests, drip campaigns
• Ensure emails follow industry policies and best practices
• Experience in using marketing automation platforms like Salesforce, Pardot, Eloqua or Marketo
• Monitor Marketing Leads, Opportunities, Accounts, and Contacts 
• Monitor and improve database quality on a regular basis
• Should have a good understanding of Software Services and Product Engineering
• Experience in handling Events and Conferences outreach is desirable
• Experience in managing teams and nurturing talent

Skills Required

• Master’s degree in Marketing, PR, Communications, Business or similar – preferably an MBA
• 7+ years experience in Email Marketing with a B2B company or IT/ITeS firm
• Experience with Salesforce Pardot of Hubspot or similar platforms – preferably Pardo
• Experience in database segmentation, email automation, and campaign coordination
• Experience in digital analytics and data analysis - being able to communicate insights 
• Hands-on experience in designing and building dashboards and campaign reports
• Strong understanding of content for emails and attention to detail/CTA
• Ability to work in a team and lead the team 
• Excellent people and time management skills
• Proven track record of delivering successful, data-driven marketing automation campaign