Marketing Manager We are seeking a passionate and driven Head of Marketing with experience in both online and offline Marketing channels to drive traffic, new customer acquisition, retention and growth This will be responsible for driving traffic to the website, engaging customers through various marketing strategies/channels and leading our growth strategy, developing plans to acquire new customers across multiple geographies in India and International (When we Foray). You will be able to define an ambitious vision, goals & Marketing strategy as well as be able to execute the plans with excellence, deliver results and evaluate performance Job Description: ● Develop a deep understanding and knowledge of our Product, Audience & Buyer Personas for all three components (SaaS, Network, Market Place) ● Lead, motivate, mentor, and grow the marketing and demand function within the marketing team ● Leverage organic & paid channels (Online & Offline) to drive top funnel, lead velocity and product trials. Own qualified demo targets for SaaS and Network ● Scale growth and optimization efforts including website visitation, landing page conversions, email and content conversions, SEO, SEM, paid acquisition and field marketing, product marketing for implementing a multi-channel acquisition strategy ● Use data-driven marketing strategy to identify trends/patterns and key opportunities for innovation, make optimization recommendations across the buyer’s journey ● Lead content, product marketing, communications and brand design to ensure unified marketing execution ● Act as a conduit between product and sales teams, create and drive product education through customer collateral including eBooks, whitepapers, infographics, storytelling presentations, solution briefs, videos, product guides and blogs ● Ensure marketing processes work, and measure performance and impact of programs. Requirements: ● 5+ years in B2B marketing, with over 3+ years in a B2B SaaS environment ● MBA with Marketing degree is preferred ● Proven experience managing customer acquisition efforts in paid and organic channels with quantifiable results ● Experience with A/B testing (eg. Optimizely, Google Optimize), Analytics (eg. Google Analytics), Data APIs (eg. Clearbit), User testing (eg. Hotjar), Marketing Automation (eg. Hubspot), CRM, Zapier, Instapage, etc. ● Experience with SEO/SEM/SMM/PPC and agency management ● Advanced Excel and data analysis skills with a strong quantitative orientation ● Energized operating in a fast-paced environment, with proven prioritization and decisionmaking abilities ● Exceptional leadership, communication, problem solving, and project management skills with a “get it done” track record ● Highly organized and autonomous, but also collaborative and able to work crossfunctionally
*Marketing and selling the courses from our catalog to potential customers via emails, whatsapp or calls. *To work on projects to increase brand's social media presence. *To work on projects pertaining to marketing activities for the brand. *To engage with the strategy team and take active part in product evolution and future business scaling and sales. *Maintain Relations with the prospects. *Candidate will be required to understand the customer and figure out customer patterns. *Candidate will be working with the marketing team closely regarding lead generation and marketing patterns. *Developing customized targeted sales strategies. *Creating and maintaining a list/database of prospect clients.
Looking for someone who can help us take from 30 customers to 300 with a a passion to work in EdTech domain.
LogiNext is the fastest growing core technology product company in the space of logistics and supply chain. In 2014, LogiNext was awarded as top 30 startups by IBM, Microsoft Ventures, YourStory, NextBigWhat and in 2015, it received the NASSCOM Emerge 50 award. Being backed by PayTM and Indian Angel Network, LogiNext has achieved huge success in a short span of 18 months and is now set to grow by more than 300% by the end of 2016.
We have a Techno marketing product which is very attractive and innovative to sell.