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Your Role: As a Product Marketer at LearnTube, you will be the bridge between product, growth, and the user. You’ll turn insight into action by understanding our users deeply, translating product value into compelling narratives, and designing experiments that move key metrics. You’ll own the marketing funnel, craft sharp positioning, drive adoption, and scale revenue-driving campaigns across channels.
You’ll work directly with the founders to bring new features, journeys, and growth loops to life — combining storytelling, data, and execution. You’ll be expected to take ownership from day one and operate at the intersection of product, growth, and GTM — turning insight into impact at speed.
What You'll Do:
- Own and execute growth experiments across the entire funnel — from onboarding to retention and referrals
- Run paid marketing and performance campaigns with a clear eye on ROI and CAC:LTV
- Write high-converting, user-first copy across landing pages, WhatsApp, and in-product journeys
- Collaborate with product, content, and sales teams to align GTM, messaging, and conversion strategy
- Use AI tools to scale creative production, personalize communication, and automate campaigns
- Analyze funnel and cohort data to identify drop-offs, run rapid A/B tests, and double down on what works
- Bring user insights into growth — through qualitative feedback, user calls, and market research
What Makes You a Great Fit:
- You’re a doer with a bias to action — you can go from insight → plan → execution without waiting for hand-holding.
- You’ve worked in growth/product marketing roles at high-velocity B2C startups and understand funnel obsession.
- You’re sharp with copy — you write like a human, not a template, and can persuade with clarity.
- You have a strong understanding of users — especially the aspiring professionals in India’s Tier 1–3 landscape.
- You understand how AI works, and how to apply tools like ChatGPT, Notion AI, Synthesia, etc. in your daily growth playbook.
- You thrive in ambiguity, love solving problems, and think like a mini-founder, not just a marketer.
- Bonus: Experience in ed-tech, career-tech, or consumer internet is a huge plus.
About Us: At LearnTube, we’re on a mission to make learning accessible, affordable, and engaging for millions of learners globally. Using Generative AI, we transform scattered internet content into dynamic, goal-driven courses with:
- AI-powered tutors that teach live, solve doubts in real time, and provide instant feedback.
- Seamless delivery through WhatsApp, mobile apps, and the web, with over 2 million+ learners across 64 countries.
Meet the Founders: LearnTube was founded by Shronit Ladhani and Gargi Ruparelia, who bring deep expertise in product development and ed-tech innovation. Shronit, a TEDx speaker, is an advocate for disrupting traditional learning, while Gargi’s focus on scalable AI solutions drives our mission to build an AI-first company that empowers learners to achieve career outcomes.
We’re proud to be recognized by Google as a Top 20 AI Startup and are part of their 2024 Startups Accelerator: AI First Program, giving us access to cutting-edge technology, credits, and mentorship from industry leaders.
Why Join Us?
- Unparalleled Growth: Work in an AI-first startup in hyper-growth mode, accelerating your career.
- High Ownership, High Impact: Take full ownership of your function and work directly with founders.
- Culture of Excellence: Be surrounded by a high-caliber, ambitious team that thrives on results.
- Fast-Paced, No Bureaucracy: We move fast, value accountability, and celebrate action.
- Mission-Driven Work: Help shape the future of learning and upskilling in India.
Note: Please do not apply if you are currently working in an E-Commerce company.
Note: We are specifically looking for candidates who are currently employed at a B2C tech product company.
No.Of Positions : 8
Mandatory
Strong B2C Product Marketing Profile
Mandatory (Experience 1): Must have 2+ YOE in product marketing for digital products
Mandatory (Experience 2): Must have direct experience in pre-launch and post-launch marketing, including user research, positioning, GTM planning etc
Mandatory ((Experience 3): Experience launching or scaling a mobile app, preferably iOS
Mandatory (Company): B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)
Role & Responsibilities
- We are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team. The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication.
- New Product Ideation: Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. Conduct market research and analysis to identify emerging trends and opportunities.
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. Work closely with the product development team to align marketing initiatives with product features and benefits.
- Competitor Research: Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.
- User Lifecycle Management: Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. Utilize data-driven insights to enhance user experience and engagement.
- A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.
- App Store Optimization (ASO): Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.
- Stakeholder Management: Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. Build and maintain strong relationships with external stakeholders, including partners and vendors.
Ideal Candidate
- Communication: Excellent written and verbal communication skills. Ability to convey complex ideas in a clear and compelling manner.
- Product Analytics: Strong understanding of product analytics and the ability to derive actionable insights from data.
- App Media Buying: Experience with app media buying platforms, including Google, Facebook, AppLovin, Taboola, etc.Proven ability to optimize campaigns for maximum ROI.
- App Monetization: Knowledge of various app monetization models and strategies. Ability to develop and implement monetization plans that align with business goals.
- Design and Messaging: A keen eye for design and messaging to create visually appealing and effective marketing materials. Understanding of how design elements impact user engagement. If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity.
Perks, Benefits and Work Culture
- Flexible work hours and leaves
- Salary advance
- Maternity/Paternity leave benefits & adoption assistance
- Butler & Concierge services
- Team Off-sites & Celebrations
Beyond Work:
- Insurance benefits for you and family
- Interest-free loans
- Gift vouchers for special moments
- Fully-equipped Gym
- Education Sponsorship Programs
ROLES AND RESPONSIBILITIES
● Understand the business and the potential to promote the business and brand.
● Analyzing market and sales information
● Identification of prospective clients.
● Preparing a go-to marketing strategy on digital, social media and print media
● Set up a Brand identification strategy and execution plan
● Research competitive products by identifying and evaluating product characteristics,
market share, pricing, and maintaining research databases.
● Tracks product line sales and costs by analyzing data and reviewing the competitors
reach
● Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts,
account analysis, new product information; relaying customer service requests
● Follow up with Clients through the CEO's contacts
● Website maintenance and press releases
● Marketing collateral – creation and maintenance and presentations
● E – campaign coordination
● Setting up tracking systems for marketing campaigns and online activities
● Reporting to management on marketing and sales activities
Must Haves:
● A marketing professional with a BBM/MBA in marketing
Must Haves:
● A marketing professional with a BBM/MBA in marketing.
● 4+ years of relevant experience.
● Academics from the city, where communication skills both written and spoken are
excellent.
● A dynamic professional who is very articulate, driven, and creative.
● Someone who understands the fundamentals of marketing (the 4P’s) as a foundation.
● The incumbent needs to be an expert in digital marketing that includes
a. Designing and conceptualizing visual aids – LinkedIn banners, videos, etc
b. Written skills to create thought leadership posts, blogs, etc
c. Content management to work around the products on digital mediums
d. An expert in LinkedIn and other digital tools
e. Google and derivatives
f. Website and traffic generation
g. Market research and campaigns
h. Ability to work independently as well as in a team environment
Google Analytics
Data AnalyticsAbout client:
Our client is the world’s largest media investment company. In fact, they are responsible for one in every three ads you see globally. In this role, you will be leading the advocacy narrative for a large cluster of brands for the largest FMCG organization in India.
BEST THINGS ABOUT THE JOB
1. Strategic Leadership Opportunities: As the Director of Product Marketing, you will play a pivotal role in shaping and driving the product marketing landscape for a leading consumer goods company. Your strategic insights and hands-on expertise will directly impact product marketing campaigns, contributing to the organization's growth and market dominance.
2. Transformational Role: In just three months, you'll immerse yourself in the product marketing landscape, and within a year, you'll lead process excellence, innovation, and collaboration. This dynamic progression will challenge you and provide a platform to showcase your capabilities in product marketing strategy.
3. Global Exposure and Collaboration: Working closely with global and APAC teams will allow you to collaborate across diverse markets, cultures, and strategies. Your insights will contribute to a cohesive global product marketing strategy, expanding your professional horizons.
4. Innovation and Creativity: The role offers the chance to introduce innovative product marketing strategies, technologies, and creative campaign approaches. Your ideas will drive exceptional results, ensuring that your creativity is recognized and celebrated.
5. Established Industry Leader: The FMCG brand is a market leader in the fast-moving consumer goods sector. Working with them means being a part of a company that values excellence, growth, and innovation. Your efforts will be instrumental in shaping the product marketing landscape for this industry giant.
REQUIRED EXPERIENCE
• You bring a proven track record of at least 8 years in product marketing, with progressively increasing responsibilities.
• Extensive hands-on experience with Google, Meta (Facebook, Instagram), Google Ads Data Hub, Snapchat, Spotify, and Programmatic Advertising platforms like The Trade Desk and DV 360.
• Working knowledge of Customer Data Platforms (CDP), Data Clean Rooms, First Party Data enhancement tools, and techniques.
REQUIRED COMPETENCIES
• Digital Marketing Expertise: Demonstrated expertise in digital marketing strategies, including SEO, SEM, social media, email marketing, content marketing, and more.
• Data Analysis: Proficiency in analysing data to derive actionable insights, track KPIs, and measure the effectiveness of campaigns. Experience with tools like Google Analytics, marketing
automation platforms, and CRM systems.
• Process Optimization: Proven ability to design, implement, and optimize processes to improve efficiency and effectiveness. Knowledge of methodologies such as Lean, Six Sigma, or Agile is a plus.
• Project Management: Strong project management skills, including the ability to prioritize tasks, manage timelines, and ensure successful campaign execution within deadlines.
• Collaboration: Excellent communication and collaboration skills to work effectively with crossfunctional teams. Ability to lead, inspire, and influence team members to achieve common goals.
• Technical Proficiency: Familiarity with various digital marketing tools, software, and platforms, including advertising platforms, marketing automation software, and CMS systems.
• Effective Communication: Strong written and oral communication skills in English, with the ability to articulate ideas clearly and persuasively. You can communicate complex concepts to
both technical and non-technical stakeholders.
• Extreme Ownership: You take full ownership of your projects, campaigns, and decisions, embracing accountability and driving results. Your proactive attitude ensures that challenges are
met head-on.
• Strategic Thinking: You possess a strategic mindset, able to analyze the bigger picture and translate it into actionable digital marketing strategies that align with business goals.
• Innovative Mindset: Your creative thinking and willingness to explore new ideas contribute to the constant evolution of our digital marketing efforts.
we need Candidates for Sales and Marketing for pan India . Distribution Channels , Retail Channels ,and Entertainment
India's leading financial services company
● Drive/Execute full stack Data driven Growth & marketing campaigns for our UPI business, focused on key metrics in terms of Strategy, Team management, Product Marketing, Growth management, and Revenue management.
●Should be responsible for driving the User Growth, Revenue Growth, Retention, and Engagement of the Platform on a day-to-day basis.
● Deploy successful marketing campaigns and take ownership right from ideation to implementation:
● Segment customer base on various transactional/ behavioral features & design effective & 'reach out' & programs for them in the form of these marketing campaigns.
● Manage end-to-end consumer lifecycle management for the business vertical.
● Responsible for driving the entire marketing funnel from Acquisition to Retention using various digital marketing channels.
● Monitor customer funnel & identify new levers of growth and apply them to the business
● Suggest new features/product innovations whenever necessary basis
understanding of consumer behaviour.
Superpowers/ Skills that will help you succeed in this role:
● Bachelors degree in engineering or related field from reputed colleges.
● Must be data driven with strong problem solving and
analytical skills.
● High degree of ownership in taking things to completion.
● Ability to multitask and work on diverse range of
requirements.
● Excellent communication skills with ability to handle complex
negotiations.
● Prior experience in e-commerce industry is a plus.
Data Sutram is a Alternate Data Intelligence Enterprise that uses the power of external data sources to create key insights that generate value for businesses. It is one of the fastest growing companies in the space of Artificial Intelligence & Location Analytics in India and is funded by Indian Angel Network (IAN), 100x.VC (led by Sanjay Mehta) and the IIFL Fintech Fund (2021). It has been recognized as one of the ten startups in NetApp Global Accelerator Programme.
About the Role:
As Product (UX/UI) Designer at Data Sutram, you will be responsible for collecting and translating user insights into delightful experiences. Ultimately, you shall create both functional and appealing beautiful features that address our customer's needs and help us grow our customer base. You will use your creativity and eye for design – along with your technical knowledge – to develop great experiences. You'll work with a product manager, communications strategist and our development team. Together you shall deliver UI mockups, prototypes, MVPs and final products.
In this role, you'll have the privilege of being the voice of our customers and translate their needs into user-friendly designs. You will have a direct impact on the customer's user-experience of our product.
Responsibilities:
- Gather and evaluate user requirements in collaboration with product managers and engineers
- Illustrate design ideas using storyboards, process flows and sitemaps
- Design graphic user interface elements, like menus, tabs and widgets
- Build page navigation buttons and search fields
- Develop UI mockups and prototypes that clearly illustrate how sites function and look like
- Create original graphic designs & videos for marketing Data Sutram products.
- Prepare and present rough drafts to internal teams and key stakeholders
- Interact with customers to identify and troubleshoot UX problems (e.g. responsiveness)
- Create Style Systems for DS Products of the future.
Skill Requirements:
- You know how to distill simplicity from complex user requirements.
- You know how to use the tools of the trade like, Figma, Sketch, Invision, Photoshop, Marvel, Overflow.
- You have experience in Product Marketing.
- You have experience with user research and translating insights from research to your designs.
- You have great communication skills both when interfacing with customers as well as when working with your team.
- Video Editing experience. (appreciated)
- You are able to lead complex projects from scratch.
Experience:
2-3 years of experience in UI/UX design
• Lead the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.
• Shapes the future of D2C marketing and sales, develop a clear strategy for the activation and sales in the market and to plan, implement and optimize all media campaign activities together with the global D2C team and agency partners.
• Responsible for enabling cutting edge, agile and technology enabled
audience based, personalized activation & omni-channel marketing and direct sales & engagement via owned platforms to increase consumer, customer and business impact.
• Drive all marketing campaign activities across all digital channels and all
categories. Lead the execution and constant optimization of D2C digital
marketing activation strategy.
• Drive full P&L responsibility and ensure high repeat values & LTV for
customers.
• Plan sales/events to highlight the offers and new product launches of the
company.
• Coordinate between the Brand & D2C team to maintain the Brand
architecture.
• Responsible for the full funnel flow on the website for customers and ensuring high
CR&AOV.
Required Skills/ Experience
• 6-7 years of relevant experience
• Prior experience in D2C companies or consultancies
• Experience in digital marketing
• Worked on different live projects, web optimization.
The role is for the senior product marketing manager we are looking for an experienced marketer, who is data-driven to own our product marketing function. Your goal is to drive sustainable financial growth through creating/ nurturing and converting marketing leads to boost sales.
Senior Product Marketing Manager Responsibilities:
- Product messaging and positioning
- Go to Market Strategies
- Content Development
- Market, customer, and competitive analysis
- Designing & Evaluating Marketing Collaterals/ Promotional Plans
- Demand generation
- Evangelism
WHY JOIN QRATA
- Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
- As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
- Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.
WHAT WE DO AND WHO WE ARE
- We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
- We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
- We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.
WHAT WILL BE YOUR MISSION AT QRATA?
This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.
WHAT ARE YOU GOING TO DO AT QRATA?
- Design approaches to establish and amplify Qrata’s brand presence on social channels
- Develop metrics to measure the Content and Marketing team’s reach and depth of impact
- Collaborate with design and writing teams to produce high quality content
- Provide engaging text, image and video content for social media accounts
- Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
- Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
- Edit, proofread, and improve the content.
- Optimize content considering SEO and Google Analytics.
- Analyze web traffic metrics.
- Ensure a strong web presence on various channels.
- Generate ideas to increase customer engagement from 0 - 100.
- Drive growth in our talent community via our product.
- Respond to comments and client queries in a timely manner
MUST HAVE’S
- Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
- Project management skills and attention to detail
- Excellent communication and writing skills in English
- Proficiency in LinkedIn,Instagram, and other social media platforms.
GOOD TO HAVE’S
- 1-2 years of relevant experience in startups or Media Houses(Digital)
- Previous experience working in early stage start-ups.
LOCATION
402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018
Lead Product Manager, Corporate Business
About the Organization
Sportz Village is India`s No. 1 Youth Sports Platform.
With its mission to get 100 million children to play in a sustainable and scalable manner, Sportz Village has partnered with several Schools, Corporates, Governments, Academies and parents across 250 locations in India, and has a significant presence in UAE as well.
Sportz Village uses play and sport as a fun and engaging way to ensure children love the experience while achieving goals around fitness, health, academic outcomes, sporting outcomes and continuing to be on their sporting journey for life; an aspect which has become crucial for families in India and across the globe.
Sportz Village is backed by Gaja Capital, a leading Private Equity firm.
The leadership team at Sportz Village has a deep connect with sports and many of them are alumnus of reputed B-schools and universities such as IIT, IIM, SP Jain to name a few, and come with a rich experience of work at companies like Citibank, Intel, Wipro, KPMG etc.
Know more about the organization and the team at: www.sportzvillage.com
About Lead - Product Management, Corporate Business,Sportz Village.
We are looking for a bright, and entrepreneurial product manager to support our Corporate business vertical – which includes ‘Sport for Change’ and “Experiential Sports Marketing’ platforms - to help us drive the planned business growth. The ideal candidate will bring an uncompromising market and customer focus, a passion for products (across the lifecycle –market research to release/ maintenance) – along with a data-driven/ digital mindset.
Job Title
Lead - Product Management, Corporate Business
Location
Anywhere
Job Purpose
This role will require your strategic and tactical skills - to help build and release products/ features based on market-feedback and build necessary user/ customer engagement. This is a high-visibility and cross-functional role that needs a team-player - with an immense opportunity to build on the solid foundation that our product and business teams have established. In this role, you will be responsible for driving the product strategy for the business – including helping create the positioning/ messaging and roadmaps for each of the products in the portfolio.
Key Accountabilities
• Plan and execute studies: researching, scoping, defining methodology, collecting and analyzing data, and presenting key findings and recommendations to the business.
• Identify areas for growth and create strategic product line roadmaps to help drive adoption of the product and differentiating features.
• Provide compelling value propositions, customer and consumer benefits and technical features that match the needs of different roles in customer organizations.
• Manage the pricing and plan structures for all products in the portfolio and support the outlined GTM for these products.
• Work with our business and content teams to create thought leading content – position
papers/ product education materials, surveys, case studies and customer success stories for different products.
• Educate both internal and external stakeholders on our product features and their benefits.
• Help publish product-related content on our website, feature pages, campaign landing pages.
• Equip our business development team with collaterals and sales tools they need to be successful in their work. Also support teams with quick concept notes and budgets preparation for proposals
• Analyze potential partner relationships for the product and lead the effort to integrate partner products (external) or from other Sportz Village businesses – into the roadmap.
• Work cross-functionally with product technology, marketing, business development – both within Corporate and across Sportz Village businesses to achieve the stated product goals.
Requirements
• Passionate about product development, product marketing, content/ story-boarding and digital/ technology
• Experience in conducting qualitative and quantitative research with the ability to find key trends within large data sets.
• Willingness to stretch from strategic thinking to the details of execution in order to drive exceptional business results.
• Masterclass level Excel and PowerPoint skills
• Ability to translate technical features to customer and business benefits.
• Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product.
• Sharp analytical problem-solver and creative yet methodical orientation
• Excellent organizational and time management skills
• Experience working with data from multiple sources - web analytics, survey data and customer research.
• Keep abreast of the developments in the industry.
• 3-4 years proven track record in Product Management, Product Marketing. Prior experience in kids focused industries like EdTech, Gaming, Online Education is preferred.
Work Description:
- Storyteller & Fountainhead brimming with ideas on variety of ways to communicate the message to target audience to create pull-marketing advertisements
- Develop graphic, copy & video content using https://medium.com/@gmiecznikowski/shape-your-brand-with-this-exercise-4645ac3ea26d">Brand Key communication framework
- Deliver brand assets like social media content, landing page content, performance marketing creatives, directional scripts for influencers, PR etc.
- Deeply understand & empathise with consumer insights & create Brand stories around problem, solution, functional benefits, emotional payoffs & social currency to drive awareness, brand attribute scores & sales
- Provide direction to designers, videographers, editors to develop online marketing campaigns
- Map customer journeys, service design and communication assets to drive engagement
- Coordinate with agencies to create marketing creatives, video content
- Analyze online consumer behaviours & trends to understand product-market fit
- Manage daily marketing & communication operations
Candidature requirements:
- 5+ years experience in advertising agency with product marketing background
- Prior experience in conceptualization & execution of short 15 secs videos ads
- Strong storytelling visualization skills in form of videos & graphics
- Experience in in women oriented product, service, startup is added plus
- Intuitively sense the market need and visualize marketing & communication tactics
- Accountable for conversion% of visitors at Gynoveda.com
- Map customer journey, define use cases & service design to drive engagement & purchases
- Build frictionless online customer experience for website & app
- Optimize marketing funnels for customer acquisition, retention, video-content
- Develop mobile app for menstrual health tracking, online consultation, content marketing
- Drive marketing automation and integrate multiple online SaaS tools using API, plugins
- Build unified tech solutions for -
- Customers - online sales & support via responsive website and mobile app
- Employees - process & tools for operations, customer service, supply chain
We are looking for passionate people to join our team to help us achieve a path of agressive growth. The key responsibilities would invocle working with the CEO and planning and executing growth hacking strategies to enable rapid expansion of the company across schools and coaching institutes. The person will be part of the Key team of the company and work very closely with the founders.
We will provide a good compensation and equity participation for the right candidates.
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