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As the Field Marketing Manager, you will be responsible for developing and executing marketing campaigns and programs to support the sales team in driving revenue growth in targeted geographic regions. You will work closely with sales, product, and marketing teams to plan and execute regional marketing programs that generate demand and increase brand awareness.
Roles and Responsibilities:
- Planned, create, and execute marketing campaigns and programs that align with the sales team’s objectives and drive revenue growth in specific geographic regions.
- Collaborate closely with the sales team to understand their needs and develop marketing strategies and materials that support their efforts in generating leads, nurturing prospects, and closing deals.
- Conduct thorough research and analysis to identify key market segments, customer profiles, and regional trends. Use this information to develop regional marketing plans and initiatives that effectively reach the target audience and drive demand.
- Work with the marketing team to ensure consistent brand messaging and positioning in all regional marketing efforts. Collaborate on the development of marketing materials, including digital content, advertisements, event materials, and social media campaigns, to enhance brand awareness and build a strong market presence.
- Planned, coordinate, and execute regional events, trade shows, and conferences to generate leads and increase brand visibility. This includes managing logistics, coordinating with vendors and partners, developing event messaging and materials, and tracking event performance.
Requirements:
- Bachelor’s degree in marketing, business, or a related field.
- 5+ years of experience in field marketing or a related role, preferably in the technology industry.
- Proven track record of creating and executing successful field marketing programs and campaigns.
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
- Demonstrated ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- Experience with marketing automation platforms, such as Hubspot or Marketo, and CRM systems, such as Salesforce.
in a software services organization
• Demonstrable experience designing and implementing successful marketing campaigns
• Solid knowledge of SEO, web analytics, and Google AdWords
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic mindset, with the ability to make difficult decision
Shyja Shanoj
Manager - Business & Operations
Forte Recruitment Consultants
Kannur, Kerala, India
at Enroute Corporate Solutions
About Enroute Corporate Solutions
Incorporated in 2019: Enroute Corporate Solutions stands as one of the most promising Strategic Consulting Company which focuses entirely on the layer of business growth & profitability for our clients and customers. With our area of work into Management Consulting, Financial Audit & Process Management, Industrial Training, Marketing Conceptualization and end-to-end Human Potential Management services we term ourselves as "Strategic Consultants". With the vast experience into Management working with some of the best names in the industry, we bring plethora of service and experience onto the table which lets you choose the type of services which are customized and tailor-made according to your needs and process. Working closely with each of our client and looking at the right perspective with the appropriate approach is what we stand apart for. Innovation in ideas, aggression in approach and righteousness in the process are our prime pillars of work and business. At Enroute, we believe in giving the most innovative and best solutions for our clients which help them target and roadmap the growth in whatever we do! Our focus is completely into data-driven approach and quality.
Our Services
- HR Consulting Services (Background Verification / Psychometric Analysis)
- Talent Acquisition
- Recruitment Process Outsourcing
- Financial Planning & Consulting
- Strategic Business Consulting
Roles & Responsibilities
- Business Development & Sales
- Client Acquisition & Management
- Response Management
- Inside Sales & Field Sales
- Generating Business Prospects
- Lead Generation & Customer Relationship Management
- Online / Offline Research
- Business Collaboration
Requirements
- 2-5 Years’ Experience into B2B Sales
- Any Graduate / Postgraduate (Preferred with Engineering Background)
- Good Communication Skills
- Good B2B understanding & Written Communication Skills
- Apt with Microsoft tools (Excel / Word / PowerPoint)
- Go Getter & Adaptable
- Understanding of the Market Trends & requirements
Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.
Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.
Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.
The Job
- Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
- Be responsible for the ROI of dozens of campaigns you execute.
- Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
- Analyze creative data and make recommendations to the Creative designers
- Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
- Document findings in a structured way to contribute to the company's global knowledge base
Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.
The Ideal Candidate
- 2-4 years of paid marketing experience, preferably in consumer-facing products
- Fluent in English (Advanced writing and speaking English skills)
- Experience with creative experimentation
- Experience with fast-paced, high growth startups
- Strong analytical and problem-solving skills
- A natural strategist
- Makes fast business decisions that prove to be profitable
Nice to have
- SQL
- Understanding of ad platforms algorithms
Experience with programmatic media (DSP)
Note: Must Be willing to relocate to Guwahati, Assam