Data AnalyticsJob Description: Digital Marketing Specialist
Position: Digital Marketing Specialist
Location: Faridabad
Reports to: Marketing Manager
Type: Full-Time
Working Hours: 9 AM to 6 PM, Sunday Week Off
Salary: ₹15k-20k per month
Job Summary:
The Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies to promote the company’s brand, products, and services. The role focuses on driving website traffic, generating leads, and increasing overall brand awareness through various digital channels.
Key Responsibilities:
• SEO & SEM: Optimize website content for search engines and manage pay-per-click (PPC) campaigns using tools like SEMrush.
• Social Media Management: Create, curate, and manage published content across all social media platforms.
• Content Marketing: Develop and implement content strategies including blogs, newsletters, and multimedia content.
• Email Marketing: Design and execute email campaigns to engage and nurture leads.
• Analytics & Reporting: Track, analyze, and report on the effectiveness of marketing efforts using tools like Google Analytics and SEMrush.
• Campaign Management: Plan and execute digital ad campaigns, including Google Ads, social media ads, and display advertising.
• Website Management: Oversee the company’s website, ensuring an optimized user experience and regularly updated content.
• Graphic Design & Video Editing: Create visually engaging content using tools like Canva and edit marketing videos as needed.
• Collaboration: Work closely with the sales and design teams to create and align marketing strategies.
Qualifications:
• Bachelor’s degree in Marketing, Business, or related field.
• 2-4 years of experience in digital marketing.
• Proficient in SEO, SEM, Google Analytics, and SEMrush.
• Experience with digital ad platforms (Google Ads, Facebook Ads, etc.).
• Knowledge of Canva for design and video editing software.
• Strong analytical, communication, and content creation skills.
• Knowledge of HTML, CSS, and website management is a plus.
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