
Job Description: Digital Marketing Specialist
Position: Digital Marketing Specialist
Location: Faridabad
Reports to: Marketing Manager
Type: Full-Time
Working Hours: 9 AM to 6 PM, Sunday Week Off
Salary: ₹15k-20k per month
Job Summary:
The Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies to promote the company’s brand, products, and services. The role focuses on driving website traffic, generating leads, and increasing overall brand awareness through various digital channels.
Key Responsibilities:
• SEO & SEM: Optimize website content for search engines and manage pay-per-click (PPC) campaigns using tools like SEMrush.
• Social Media Management: Create, curate, and manage published content across all social media platforms.
• Content Marketing: Develop and implement content strategies including blogs, newsletters, and multimedia content.
• Email Marketing: Design and execute email campaigns to engage and nurture leads.
• Analytics & Reporting: Track, analyze, and report on the effectiveness of marketing efforts using tools like Google Analytics and SEMrush.
• Campaign Management: Plan and execute digital ad campaigns, including Google Ads, social media ads, and display advertising.
• Website Management: Oversee the company’s website, ensuring an optimized user experience and regularly updated content.
• Graphic Design & Video Editing: Create visually engaging content using tools like Canva and edit marketing videos as needed.
• Collaboration: Work closely with the sales and design teams to create and align marketing strategies.
Qualifications:
• Bachelor’s degree in Marketing, Business, or related field.
• 2-4 years of experience in digital marketing.
• Proficient in SEO, SEM, Google Analytics, and SEMrush.
• Experience with digital ad platforms (Google Ads, Facebook Ads, etc.).
• Knowledge of Canva for design and video editing software.
• Strong analytical, communication, and content creation skills.
• Knowledge of HTML, CSS, and website management is a plus.

About Bikefixup
About
BikeFixUp focuses on transforming India’s two-wheeler servicing ecosystem through technology. Our platform connects riders with trusted mechanics for on-demand, standardised, and affordable repair services within 60 minutes. We’re now expanding into EV servicing and connected mobility solutions to power the future of sustainable transportation.
Tech stack
Company video


Candid answers by the company
BikeFixUp is a tech-driven two-wheeler servicing platform solving the problem of unorganized and unreliable bike repairs in India. Through our app, CRM, and chatbot, we provide on-demand, standardized, and affordable servicing within 60 minutes. With 50,000+ customers across 30+ cities, we are now expanding into EV servicing and connected mobility solutions, aligning with India’s Energy, Mobility, and Connectivity future.
Photos
Similar jobs
- Own and Maintain our interface. Built in Go, React and an event-driven architecture under the hood
- We work with complex data types and relations. Design our database (postgres) and maintain our S3 buckets.
- Build an infra which will work super-fast on cloud servers and runs reliably on-prem
- Develop a user-centric platform by helping us with ruthless prioritization of features
- Have an eye for detail especially when it comes to visual appeal
What you bring to the table
- You have full-stack experience with relevant technologies (Go, React, Typescript)
- You know how to go from 0-to-1
- You have strong communication skills
- You thrive in a collaborative team setting
🔧 Key Responsibilities:
- Design, develop, test, and deploy full-stack web applications using MERN Stack.
- Create RESTful APIs and integrate with frontend interfaces.
- Optimize components for maximum performance across a vast array of web-capable devices and browsers.
- Collaborate with designers, project managers, and backend developers to implement new features.
- Write clean, reusable, and well-documented code.
- Troubleshoot and debug issues across the stack.
- Participate in code reviews and contribute to team knowledge sharing.
6+ Years of development in Database technologies preferably DB2, Sybase or Oracle.
Python Scripting, Database/SQL, Databricks/Cloud experience
Strong understanding of RDBMS databases, JDBC, and database access technologies (Sybase, DB2 preferred but not required).
Strong SQL and database programming skills; including creating Views, Stored Procedures, Triggers, implementing Referential Integrity.
Experience with Database concepts, Data Analysis, Database Design, Data Warehousing concepts and working knowledge of Dimensional Modelling.
Excellent problem solving skills & good communication skills.
Willingness to take lead, own & drive things end to end independently
Desired Skills.
Knowledge of Financial domain.
Scripting languages like Perl, Python.
Prior knowledge of working in Agile model
Started in 2015, this lifestyle and accessories startup has taken over the consumer electronics sector in India. Our client has a product range that includes an extensive catalog of headphones, speakers, travel accessories, and modern earphones. It believes in providing cutting edge electronic products stamped with durability and affordability.
The brand is associated with some of the major icons across categories and tie-ups with industries covering fashion, sports, and music, of course. The founders are Marketing grads, with vast experience in the consumer lifestyle products and other major brands. With their vigorous efforts toward quality and marketing, they have been able to strike a chord with major E-commerce brands and even consumers.
- Designing of embedded systems for instrumentation
- Software: Participating in architecture definition, coding, testing, debugging and documentation
- Hardware: Executing PCB design , schematics, component selection, simulation, layout and troubleshooting
- Diagnosing and resolving hardware and software issues
- Ensuring Creation, Specification and Implementation of test equipment and code
- Enhancing existing and/ or developing new hardware designs/ technology that enables the launch of new products.
- Providing technical solutions, following defined processes & leading in hardware development & technology innovations.
- Reviewing project deliverables to ensure quality levels are met, and product documentation
- Reviewing technical concepts of all electronics projects including equipment specification and design
What you need to have:
- Willing to work in a consultant role.
- Exceptionally good knowledge in components/ Sensors Selection.
- EXP in Schematic and Layout EXP in Design & Validation Testing
- Excellent communication skills and Coordinating with distributors
- EXP on all stages of Hardware Product Development Lifecycle.
- Proven experience in embedded systems design
- Must have good knowledge of Bluetooth, BLE, Wi-Fi standards
- Candidates having experience in developing wearables and IoT systems.
- Knowledge of Handling goods documentation as per GST law
- Invoice, GST, Ewaybill, HSN code
- Have Average communication skills - English (Vocal and Written)
- Basic computer skills in windows office especially word and excel
- Responsible attitude towards work ethics
- A quick learner, flexible and adaptable
- Able to work in rotational shifts, i.eespecially night shifts,
We are looking for an HR manager to lead our HR team. You will take ownership of all HR matters across the company from recruitment to performance reviews, wage reviews, disciplinary action, and learning and development. To perform well in this role you should have experience as an HR manager, or other senior roles in the HR team, and knowledge around all legal requirements in this role.
HR Manager Responsibilities:
- Consistently recruiting excellent staff.
- Maintaining a smooth onboarding process.
- Training, counseling and coaching our staff.
- Resolving conflicts through positive and professional mediation.
- Carrying out necessary administrative duties.
- Conducting performance and wage reviews.
- Developing clear policies and ensuring policy awareness.
- Creating clear and concise reports.
- Giving helpful and engaging presentations.
- Maintaining and reporting on workplace health and safety compliance.
- Handling workplace investigations, disciplinary and termination procedures.
- Maintaining employee and workplace privacy.
- Leading a team of junior human resource managers.
HR Manager Requirements:
- Bachelor’s degree in human resources management or equivalent.
- Experience in human resources or related field.
- Ability to build and maintain positive relationships with colleagues.
- Experience in educating and coaching staff.
- Experience in conflict resolution, disciplinary processes and workplace investigations.
- Experience in following and maintaining workplace privacy.
- Ability to give presentations.
- Knowledge of relevant health and safety laws.
- Experience using computers for a variety of tasks.
- Competency in Microsoft applications including Word, Excel, and Outlook.
Should have delivered successful end-to-end development to deployment experience on Web applications and Api’sin last 4-12 years
· Extensive experience with C#, .Net Core, Web API, Oops, Design patterns & principles.
· Experience in MySQL is a must and added advantage to have knowledge of NOSQL database.
· Extensive experience in writing rest full API
· Experience in using version controls such as GIT, Continuous Integration, Continuous Delivery
· 1-2 year of experience in Angular 2/4/5/6/7/8/9/10/11/12, Typescript, JavaScript, and Bootstrap with Restful API’s is a plus
· Good to have experience in testing and debugging new programs using
Job Description:
In this role, you will:
- Be responsible for building APIs, coding, documenting and maintaining scalable web/mobile applications in a fast-paced environment
- Be involved in conceptualization of IOT product features & AI Model Integrations, designing, development and debugging in the real-time environment
- Collaborate with multiple stakeholders to deliver products in an agile environment
- Continuous Integration and Continuous Deployment
Required Skills :
- Good understanding of Data Structures &Algorithms with strong analytical skills.
- Deep understanding of javascript and web fundamentals like HTML, CSS3, Boostrap 3, SDKs, cookies, Sockets,
- Experience in programming languages: nodejs, python, java, Angular/React JS,
- Knowledge of Relational and Non-relational Databases and Cache like MySQL, Mongo, Elasticsearch, Redis etc
- Knowledge of RESTful paradigms and to experience building/consuming APIs, microservices & system design architecture
- Experience in client side technologies like JavaScript, jQuery, Typescript and React JS.
- Good in Building UI/UX of web application and integration of backend and frontend
- Capable of hosting AI model on AWS cloud by developing APIs
Desired Skills:
- Ability to break complex projects into modules and propose effective solutions in view of capabilities of existing platforms and infrastructure.
- Experience in managing build/deployment pipelines for continuous integration and continuous delivery to improve the quality and availability of products & services.
- Understanding of cloud architecture and cloud deployments - AWS SQS, Lambda, EC2, S 3, Azure, other cloud technologies













