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Digital Marketing Specialist
Digital Marketing Specialist
Bikefixup's logo

Digital Marketing Specialist

Mohit upadhyay's profile picture
Posted by Mohit upadhyay
2 - 4 yrs
₹1.5L - ₹2.5L / yr
Delhi, Gurugram, Noida, Ghaziabad, Faridabad
Skills
skill iconData Analytics
Marketing
Digital Marketing
Communication Skills
Computer Networking
Marketing Automation
Creative Writing

Job Description: Digital Marketing Specialist

Position: Digital Marketing Specialist

Location: Faridabad

Reports to: Marketing Manager

Type: Full-Time

Working Hours: 9 AM to 6 PM, Sunday Week Off

Salary: ₹15k-20k per month

Job Summary:

The Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies to promote the company’s brand, products, and services. The role focuses on driving website traffic, generating leads, and increasing overall brand awareness through various digital channels.

Key Responsibilities:

SEO & SEM: Optimize website content for search engines and manage pay-per-click (PPC) campaigns using tools like SEMrush.

Social Media Management: Create, curate, and manage published content across all social media platforms.

Content Marketing: Develop and implement content strategies including blogs, newsletters, and multimedia content.

Email Marketing: Design and execute email campaigns to engage and nurture leads.

Analytics & Reporting: Track, analyze, and report on the effectiveness of marketing efforts using tools like Google Analytics and SEMrush.

Campaign Management: Plan and execute digital ad campaigns, including Google Ads, social media ads, and display advertising.

Website Management: Oversee the company’s website, ensuring an optimized user experience and regularly updated content.

Graphic Design & Video Editing: Create visually engaging content using tools like Canva and edit marketing videos as needed.

Collaboration: Work closely with the sales and design teams to create and align marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.

• 2-4 years of experience in digital marketing.

• Proficient in SEO, SEM, Google Analytics, and SEMrush.

• Experience with digital ad platforms (Google Ads, Facebook Ads, etc.).

• Knowledge of Canva for design and video editing software.

• Strong analytical, communication, and content creation skills.

• Knowledge of HTML, CSS, and website management is a plus.

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Bikefixup

Founded :
2023
Type :
Services
Size :
0-20
Stage :
Bootstrapped

About

BikeFixUp focuses on transforming India’s two-wheeler servicing ecosystem through technology. Our platform connects riders with trusted mechanics for on-demand, standardised, and affordable repair services within 60 minutes. We’re now expanding into EV servicing and connected mobility solutions to power the future of sustainable transportation.

Read more

Tech stack

skill iconPHP
skill iconLaravel
skill iconGitHub
skill iconJava
skill iconJavascript
skill iconAngularJS (1.x)
skill iconReact.js
skill iconFlutter
skill iconNextJs (Next.js)
skill iconMongoDB
skill iconPython
Linux administration
skill iconRedis

Company video

Bikefixup's video section
Bikefixup's video section

Candid answers by the company

What does the company do?
What is the location preference of jobs?

BikeFixUp is a tech-driven two-wheeler servicing platform solving the problem of unorganized and unreliable bike repairs in India. Through our app, CRM, and chatbot, we provide on-demand, standardized, and affordable servicing within 60 minutes. With 50,000+ customers across 30+ cities, we are now expanding into EV servicing and connected mobility solutions, aligning with India’s Energy, Mobility, and Connectivity future.

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Shubham Vishwakarma

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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