Email Campaign Strategy: Design and execute end-to-end email marketing campaigns, from planning and segmentation to content creation and performance tracking.
Content Creation: Collaborate with the creative and content teams to design eye-catching and persuasive email templates, copy, and visuals that align with the campaign objectives and client branding.
List Management & Segmentation: Manage and segment email lists for targeted outreach based on demographics, behaviors, and previous engagements.
Campaign Analysis & Optimization: Monitor campaign performance, analyze key metrics (open rates, click-through rates, conversion rates), and adjust strategies to improve results.
A/B Testing: Conduct A/B testing on various email elements (subject lines, calls-to-action, design) to optimize performance and enhance the effectiveness of campaigns.
Email Automation: Set up and manage email automation workflows, ensuring timely and relevant communication with prospects and customers.
Compliance & Best Practices: Ensure all emails comply with industry standards, including GDPR and CAN-SPAM regulations, and adhere to email marketing best practices.
Reporting & Insights: Prepare detailed performance reports for internal and client review, providing actionable insights for future campaigns.
Collaboration: Work cross-functionally with design, sales, and content teams to ensure cohesive campaigns and marketing strategies.

Key Responsibilities:

Email Campaign Strategy: Design and execute end-to-end email marketing campaigns, from planning and segmentation to content creation and performance tracking.
Content Creation: Collaborate with the creative and content teams to design eye-catching and persuasive email templates, copy, and visuals that align with the campaign objectives and client branding.
List Management & Segmentation: Manage and segment email lists for targeted outreach based on demographics, behaviors, and previous engagements.
Campaign Analysis & Optimization: Monitor campaign performance, analyze key metrics (open rates, click-through rates, conversion rates), and adjust strategies to improve results.
A/B Testing: Conduct A/B testing on various email elements (subject lines, calls-to-action, design) to optimize performance and enhance the effectiveness of campaigns.
Email Automation: Set up and manage email automation workflows, ensuring timely and relevant communication with prospects and customers.
Compliance & Best Practices: Ensure all emails comply with industry standards, including GDPR and CAN-SPAM regulations, and adhere to email marketing best practices.
Reporting & Insights: Prepare detailed performance reports for internal and client review, providing actionable insights for future campaigns.
Collaboration: Work cross-functionally with design, sales, and content teams to ensure cohesive campaigns and marketing strategies.

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About WebCoir IT Solutions Private Limited

Founded :

2013

Type :

Services

Size :

100-1000

Stage :

Profitable

About

N/A

Company social profiles

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