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JOB DESCRIPTION: Social Media Specialists

Job Overview:

We are looking for a creative, proactive, and experienced Senior Social Media Specialist to lead social media activities for both client accounts and the company's digital presence. The ideal candidate should have excellent communication skills, strong content planning abilities, and hands-on experience in managing multiple social media platforms while coordinating with internal teams and clients.

Key Responsibilities:

• Develop and execute social media strategies for multiple client accounts and the company's own social media platforms.
• Create monthly content calendars aligned with marketing objectives and brand guidelines.
• Write engaging, creative, and platform-specific content for social media posts, captions, reels, stories, and campaigns.
• Develop innovative content ideas that increase audience engagement, reach, and brand awareness.
• Actively manage and grow the company's social media pages across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.
• Work as a Brand Strategist by understanding each client's business goals and creating social media strategies that strengthen their online presence.
• Coordinate with graphic designers, video editors, content writers, and digital marketing teams to ensure timely execution of campaigns.
• Review creatives and content before publishing to maintain quality and brand consistency.
• Monitor social media performance and prepare monthly performance reports with actionable insights.
• Stay updated with the latest social media trends, platform updates, and competitor activities.

Required Skills:

• Strong understanding of social media platforms and their best practices..
• Experience in content planning, content creation, and campaign execution.
• Ability to create engaging and audience-focused social media content.
• Ability to manage multiple client accounts simultaneously.
• Basic knowledge of analytics tools and social media insights.
• Familiarity with Canva, Meta Business Suite, LinkedIn, and social media scheduling tools.
• Knowledge of digital marketing (SEO, Performance Marketing, Meta Ads, Google Ads, etc.) is a plus.

Ability to commute/relocate:

• Jhalana Doongri, Jaipur, Rajasthan

Education:

• Bachelor's (Required)

Experience:

• Social media management: 2 years (Required)

Language:

• English (Required)

Work Location: In person

Requirements:
-Experience in Technical Writing is Must.

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken (American English).

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

Creative Content Writer - B2B/B2C

Description:

Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.

Competencies:

• Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
• High retention capacity and the ability to understand client briefs to create effective content strategies.
• An unerring eye for detail and a knack for creativity. 

Skills:

• Ability to interpret data to make recommendations for optimizing online content marketing.
• Unique, engaging, and varied writing styles with good proofreading and research skills.
• Knowledge of keywords, meta tags, SEO, and basic writing terminologies.

Experience:

• Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
• Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
• Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.