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Senior Functional consultant
Senior Functional consultant

Senior Functional consultant at Ekloud INC · Remote only · 6 - 15 years · ₹8L - ₹30L / yr · Profitable · Remote only · Posted 9 Apr 2025

Ekloud INC's logo

Senior Functional consultant

Feroj Sayyad's profile picture
Posted by Feroj Sayyad
6 - 15 yrs
₹8L - ₹30L / yr
Remote only
Skills
Microsoft Dynamics CRM
Marketing Automation
Microsoft Dynamics
Dynamic 365 sales
Functional management
Marketing
Market Automation Tools
Market segmentation
Data-flow analysis
Privacy
PowerBI
SLA

Experienced Senior Functional Consultant with 7+ years of experience in Microsoft Dynamics 365 Marketing Automation.


Key Requirements:

  • 7+ years of experience in MS Dynamics 365 Marketing Automation
  • Expertise in Customer Segmentation, Real-Time Marketing & Personalization
  • Strong experience in Email & Campaign Automation
  • Hands-on knowledge of Power Automate for Marketing Workflows
  • Proficiency in Data Analytics, Reporting (Customer Insights AI), and Customer Journey Orchestration
  • Experience with Dynamics 365 Sales, Power BI, and Integration
  • Self-management and accountability for SLAs & deliverables


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Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Ekloud INC

Founded :
2022
Type :
Services
Size :
20-100
Stage :
Profitable

About

N/A

Company social profiles

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Ramya Munirathnam
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icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

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Shivani Kawade
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Pune
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₹6L - ₹12L / yr
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About AppMaker (by StarApps)


We don’t just build apps; we build massive revenue channels for the world's most exciting brands.

AppMaker is a top-tier, zero-code mobile app builder for Shopify merchants. We empower brands to create stunning, high-performance native iOS and Android apps that drive real growth. We are the trusted engine behind the mobile commerce success of industry leaders and iconic global and Indian brands, including Levi’s, Jockey, XYXX, Rare Rabbit, Supertails, Kalki, and many more.


The Opportunity

The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.

If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.


What You’ll Drive


A. Business Growth & Global Expansion

  • Drive International Demand: Execute targeted campaigns to systematically increase demos and pipeline velocity in the North American market.
  • Foundation SEO & Ads: Take ownership of our digital foundation by focusing heavily on high-intent SEO and paid ad strategies to drive consistent inbound growth.
  • Multi-Channel Execution: Design and optimize high-converting campaigns across email, LinkedIn, YouTube, Instagram, and newsletters.


B. Brand & Community Curation

  • Curate Events for B2C Brands: Design, organize, and execute high-impact experiential events tailored for leading B2C and D2C brands.
  • Curate Podcasts: Host and curate insightful podcast properties that bring together industry leaders, innovators, and thinkers.
  • Curate Social Media Strategy: Build and execute a comprehensive, high-engagement social media strategy to position Appmaker as a thought leader.


Who You Are

  • Experienced in the Space: You have 1–4 years of marketing experience, ideally in SaaS.
  • AI-Native: You actively use AI tools to multiply your output and optimize your marketing workflows.
  • An Experimenter at Heart: You aren't afraid to test new channels, scale what works, and pivot fast based on data.


Bonus Points If You Have:

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  • Experience building highly automated AI outbound workflows.



Why Join Us?

At AppMaker, you will be at the forefront of the mobile commerce revolution, working from our Pune office with a fast-moving, innovative team. You’ll get the creative freedom to test bold ideas, the resources to capture the global market, and the opportunity to grow your career alongside a rapidly scaling global SaaS product.


Ready to build the future of mobile commerce? Apply now.

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Starbond Adhesives
Posted by Starbond Adhesives
Remote only
5 - 5 yrs
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Customer Retention
Marketing Strategy
Digital Marketing
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About Starbond


Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.


About the Role

The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.

You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.


Key Responsibilities


DTC Growth and Customer Acquisition

  • Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
  • Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
  • Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
  • Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

  • Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
  • Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
  • Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
  • Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

  • Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
  • Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
  • Review performance at the channel, campaign, audience, creative, product, and cohort levels.
  • Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

  • Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
  • Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
  • Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
  • Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
  • Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

  • Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
  • Ensure reliable content-production support is available when external resources are required.
  • Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
  • Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
  • Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

  • Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
  • Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
  • Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
  • Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
  • Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
  • Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

  • Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
  • Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
  • Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
  • The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.


What We’re Looking For

  • Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
  • Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
  • Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
  • Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
  • Experience leading and developing marketing team members, setting KPIs, and managing performance.
  • Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
  • Excellent written and verbal communication, with a proactive and concise reporting style.
  • Highly organized, accountable, and comfortable working in a remote, fast-moving environment.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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