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Senior Functional consultant
Senior Functional consultant

Senior Functional consultant at Ekloud INC · Remote only · 6 - 15 years · ₹8L - ₹30L / yr · Profitable · Remote only · Posted 9 Apr 2025

Ekloud INC's logo

Senior Functional consultant

Feroj Sayyad's profile picture
Posted by Feroj Sayyad
6 - 15 yrs
₹8L - ₹30L / yr
Remote only
Skills
Microsoft Dynamics CRM
Marketing Automation
Microsoft Dynamics
Dynamic 365 sales
Functional management
Marketing
Market Automation Tools
Market segmentation
Data-flow analysis
Privacy
PowerBI
SLA

Experienced Senior Functional Consultant with 7+ years of experience in Microsoft Dynamics 365 Marketing Automation.


Key Requirements:

  • 7+ years of experience in MS Dynamics 365 Marketing Automation
  • Expertise in Customer Segmentation, Real-Time Marketing & Personalization
  • Strong experience in Email & Campaign Automation
  • Hands-on knowledge of Power Automate for Marketing Workflows
  • Proficiency in Data Analytics, Reporting (Customer Insights AI), and Customer Journey Orchestration
  • Experience with Dynamics 365 Sales, Power BI, and Integration
  • Self-management and accountability for SLAs & deliverables


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About Ekloud INC

Founded :
2022
Type :
Services
Size :
20-100
Stage :
Profitable

About

N/A

Company social profiles

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As a techno-functional consultant you will be responsible for delivering and optimizing end-to-end solutions on the Dynamics 365 platform by bridging business requirements with technical implementation. The role focuses on configuring and enhancing Dynamics 365 Customer Service and Field Service modules, enabling seamless integration with SAP systems, and supporting multiple Power Pages portals for customers and subcontractors. The objective is to ensure efficient business process execution, secure and scalable integrations, and improved user experience through continuous collaboration with stakeholders, proactive problem-solving, and adherence to best practices and standards.

 

 

Tasks & Responsibilities: 

  • Bridge the gap between business requirements and technical delivery across D365 Customer Service and Field Service
  • Contribute to functional workshops, requirement gathering sessions, and solution design discussions with business stakeholders
  • Good to have basic process understanding of SAP system.
  • Configure D365 modules and implement light customizations — plugins, custom APIs, JS/TS, and Power Automate flows
  • Design end-to-end solutions covering data model, SLAs, entitlements, and integrations
  • Support UAT, produce functional specification document, and ensure solutions align with Microsoft best practices
  • Training delivery and end-user adoption support post go-live
  • Understanding of Model-Driven App design including entities, forms, views, dashboards, security roles etc.
  • Strong client relationships to engage business and technical audiences equally
  • Prepare and maintain key project documentation including Functional Specification Documents (FSD), Solution Design Documents (SDD), business process flows, and UAT documents
  • Create and manage user stories, acceptance criteria, and test cases in Azure DevOps, ensuring traceability and alignment with business requirements

 

Education & Trainings + Certifications:

  • At least 6 to 8 years of relevant experience in Dynamics 365, Field Service, Power Pages.
  • Proven expertise with Dynamics 365 functional area, documentations, design, development, end-to-end implementations and solutions.

 

Technical know-how: 

  • Strong understanding of Dynamics 365 Customer Service and Field Service modules, including case management, SLAs, entitlements, work orders, and scheduling
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  • Working knowledge of Model-Driven App development and customization
  • Ability to implement light customizations using C#, .NET plugins, custom workflows, Web APIs, JavaScript/TypeScript
  • Experience with Power Platform tools including Power Automate and basic exposure to Power Pages (portal configuration and customization)
  • Good understanding of integration concepts, including REST/SOAP APIs and experience integrating D365 with external systems (preferably SAP)
  • Experience with Azure DevOps for managing user stories, test cases, backlog, and release tracking
  • Understanding of software development lifecycle (SDLC), Agile methodology, and UAT processes
  • Knowledge of documentation standards including FSD, SDD, use cases, and business process mapping
  • Good understanding of security concepts including role-based access, data security, and portal authentication mechanisms 

 

Soft Skills:

  • Good team player skills to be able to work within a global team with shared global responsibilities
  • Strong service orientation
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  • Business fluent English skills, spoken and written
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Role Overview

We're looking for a Salesforce Consultant to audit an existing Salesforce setup, identify gaps, and design a rebuilt architecture to support lead management, sales automation, and CDP integration — ahead of two major product launches.

Key Responsibilities

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  • Design and implement email automation and lead nurturing workflows
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  • Advise on Salesforce licensing needs based on the rebuilt scope
  • Support end-to-end lead lifecycle tracking — from lead generation through to booking/conversion
  • Work in a sandbox/staging environment before deploying changes to production
  • Collaborate with internal stakeholders and prior Salesforce implementers to understand system history before rebuilding
  • Provide a scope of work and implementation roadmap with realistic timelines

Required Skills & Experience

  • 4+ years hands-on Salesforce experience (Sales Cloud required; Marketing Cloud/CDP experience preferred)
  • Experience auditing and re-architecting legacy/poorly maintained Salesforce orgs
  • Strong understanding of lead lifecycle management and CRM-to-sales handoff processes
  • Experience with marketing automation tools and integrations (Meta/Google Ads lead data, email automation)
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Antier Solutions Pvt. Ltd (Antech)
Alisha Bathla
Posted by Alisha Bathla
Mohali, Chandigarh
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₹20L - ₹30L / yr
Marketing

About the Role


Antier Solutions is looking for a mature, highly capable, and comprehensive Marketing Manager to lead our global marketing department.


In this role, you will act as the anchor and orchestrator for our entire marketing ecosystem. You will be directly responsible for managing, mentoring, and scaling a diverse in-house team of Content Writers, Social Media Marketers (SMM), Performance Marketers (PPC), Community Managers, and SEO Specialists.


We need a leader who can take broad business goals from the leadership team and translate them into actionable, high-yielding marketing campaigns. The ideal candidate must possess the unique ability to manage both creative minds (Writers/Designers) and data-driven analytical profiles (PPC/SEO), aligning them to drive predictable inbound leads.


Prior experience in high-performance IT services or B2B tech companies is highly preferred.


Key Responsibilities


1. Team Leadership, Workflows & Resource Management


Cross-Functional Alignment: Oversee the daily operations of all marketing sub-departments (Content, SMM, PPC, SEO, and Community). Break down departmental silos to ensure smooth, agile collaboration.


Process Standardization: Design and enforce structured workflows using internal project management tools. Establish clear KPIs, content delivery calendars, and campaign turnaround timelines (SLAs).


Resource Optimization: Manage internal team bandwidth effectively. Balance the workload of writers and designers to ensure high-quality output without execution bottlenecks.


2. End-to-End Inbound Strategy & Lead Generation


Campaign Architecture: Design, execute, and monitor comprehensive multi-channel inbound marketing strategies tailored for global enterprise clients (B2B).


Funnel Optimization: Take ownership of the marketing automation tech stack to build lead-scoring models, behavioral email nurturing, and landing page optimization.


Paid & Organic Balance: Supervise paid acquisition strategies (Google Ads, LinkedIn Ads, Meta Ads) managed by the PPC team, ensuring they complement the long-term organic growth driven by the SEO and Content teams.


3. Core Marketing Operations (Budgeting & Analysis)


Budget ROI Allocation: Plan, allocate, and manage the monthly and quarterly marketing budget across paid ads, software tools, and external resources, ensuring minimum leakage and maximum ROI.


Competitor & Market Intelligence: Conduct ongoing competitor mapping and trend analysis in the tech service sector to keep Antier's positioning ahead of the market.


Vendor & Agency Management: Evaluate and manage relationships with external vendors, freelance creators, or PR agencies when scaling requires outsourcing.


4. Brand Governance & Community Advocacy


Unified Brand Voice: Act as the ultimate gatekeeper for Antier's global brand identity. Ensure that everything-from a 2-line tweet by SMM to a 2000-word whitepaper by the content team-maintains absolute professional consistency.


Community Engagement: Guide the Community Managers to design retention and engagement strategies that turn users/followers into active brand advocates.


5. Analytics & Leadership Reporting


Data Consolidation: Build and maintain unified tracking dashboards (using GA4, CRM data, and platform metrics) to get a clear picture of marketing performance.


Executive Reviews: Present deeply analytical weekly and monthly reports to the Management, focusing on metrics like Customer Acquisition Cost (CAC), pipeline velocity, and conversion rates.


Tech Innovation & AI Automation


While this is a core team-leadership and strategic role, the candidate must have a sharp eye for modern tech depth. The ideal candidate should have hands-on experience or deep workflow knowledge of AI automation via AI Agents to eliminate and automate repetitive tasks across marketing functions. This includes leveraging technology to optimize the writing team's research speed, scaling creative asset variations for SMM/PPC, running automated report compilation, and setting up automated conversational bots to triage inbound traffic within our community channels effectively.


Required Profile & Core Competencies


Experience Matrix: 8-12 years in B2B/IT Services or SaaS marketing, showing a clear career progression from an execution specialist to a Manager.


Domain Fluency: Must be able to speak the language of all sub-departments fluently. You should be able to critique ad copies with writers, discuss CPA/Quality Scores with PPC, analyze Core Web Vitals with SEO, and review engagement strategies with Community Managers.


Problem-Solving & Crisis Management: Ability to handle sudden dips in traffic/leads or manage PR/social media crises with calm, structured communication.


Tools Knowledge: Advanced proficiency with CRM & Automation hubs (HubSpot/Marketo), Analytics (GA4/Google Search Console), and collaboration tools.


Soft Skills: High emotional intelligence (EQ), leadership capability to manage diverse creative/technical teams, and exceptional written and verbal English communication.

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Nova Benefits
Yash Gupta
Posted by Yash Gupta
Bengaluru (Bangalore)
2 - 7 yrs
₹8L - ₹12L / yr
Email Marketing
Demand generation
B2B Marketing
Lead Generation

About Us

Nova Benefits is building India's most loved employee health and wellness platform. We work with some of the country's best employers to give their teams access to high-quality healthcare, and we believe technology is the unlock that makes this possible at scale. We are not just another insurance broker. We think of ourselves as an HR tech company that happens to hold an IRDAI broking license. Our north star is employee happiness, not premium volume.

We are backed by Bessemer Venture Partners, SIG, Better Capital, Titan Capital, and Multiply Ventures, and we are a Series A company with a strong track record of building fast and building well.


Job Description

Location: Bengaluru | Type: Full-time 

Compensation: Up to 12 L



The Role


We're looking for a Demand Generation Lead to own how we generate pipeline for Nova, with email marketing and account-based marketing at the core of the role. You'll run the email marketing program end to end, from strategy and copy to automation and analytics, while building targeted ABM campaigns in partnership with Sales.

This role requires someone who's comfortable owning a number, not just a calendar. You'll be expected to build workflows using tools like n8n and use AI tools like Claude to move faster, so the demand engine keeps improving without needing more manual effort every quarter.

Success in this role is measured by pipeline contribution, campaign performance, and how much of the funnel runs on automation rather than manual work.


What You'll Own

  • Pipeline: Own MQL and SQL generation from your campaigns, and how much of it converts into a real pipeline.
  • Email Marketing: Run the full email calendar i.e nurture, lifecycle, transactional, and re-engagement including copy, segmentation, and testing.
  • ABM: Build and run targeted campaigns against high-value accounts, working closely with Sales on account selection, messaging, and outbound sequences.
  • Personalization: Build dynamic, segmented email experiences using behavioral triggers and intent data, and maintain a template library that stays consistent and keeps performing.
  • Analytics: Own email performance, open rate, CTR, CTOR, conversion, unsubscribe rate, and revenue attribution and report out monthly with clear takeaways.
  • Deliverability & Compliance: Manage sender reputation, SPF/DKIM/DMARC, list hygiene, and ensure campaigns stay compliant with CAN-SPAM, GDPR, and PDPA.
  • Automation & Tools: Manage our marketing automation stack, and use tools like n8n and Claude to automate lead routing, enrichment, scoring, and repetitive campaign work.
  • Team: Lead and mentor a small team of email marketing specialists, and work closely with Content, Design, Product Marketing, and Demand Gen to keep messaging aligned.


What We're Looking For

  • 2-5 years of hands-on B2B email marketing experience, ideally in SaaS or tech.
  • A track record of managing large-scale email programs (100K+ contacts).
  • Strong hands-on experience with marketing automation tools ; HubSpot, Marketo, Zoho, or similar.
  • Strong copywriting skills; you can write email content that's concise and actually persuasive.
  • Solid understanding of email deliverability, segmentation, and compliance (CAN-SPAM, GDPR, PDPA).
  • A data-driven approach, with real experience using tools like Google Analytics or Looker.
  • Comfortable using AI and automation tools like Claude and n8n to speed up and scale campaign work.


Good to Have

  • Experience in HR-tech, insurtech, payroll, or workforce management.
  • Exposure to Account-Based Marketing (ABM) email strategies.
  • Familiarity with CDPs (Customer Data Platforms) and advanced personalization tools.
  • Prior experience managing or mentoring a small marketing team.


Why This Role

  • Own a high-impact function with a direct line to pipeline and revenue.
  • Work with modern AI and automation tools as a core part of how you operate, not an afterthought.
  • Build the demand engine for one of India's fastest-growing insurance brokerages.
  • Be part of a performance-driven culture where growth is based on impact and results.
  • Direct visibility with leadership on a function that shapes the company's growth trajectory.

How We'll Measure Success (First 6-12 Months)

  • Pipeline and MQL/SQL growth from your campaigns.
  • Email and ABM campaign performance (open, reply, and conversion rates).
  • Share of your workflow that's automated versus manual.
  • Cost per lead / cost per opportunity trending down over time.
  • Improvement in list health and deliverability metrics.



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NPrep Pvt Ltd
Rakshitha G
Posted by Rakshitha G
HSR Layout Bangalore
2 - 4 yrs
₹4L - ₹8L / yr
Social Media Marketing (SMM)
Digital Marketing
SEO management




Job Description : Marketing Operations Manager



About NPrep

NPrep is on a mission to become India’s go-to platform for every nursing student — from 1st-year learners to aspiring Nursing Officers preparing for NORCET and other national-level exams. We are not just an edtech product. 

We are building India’s largest nursing community, a place where students learn, feel inspired, find belonging, and grow together. 

With 1,00,000+ learners already inside our ecosystem, we are now entering a new phase of brand creation, storytelling, and community-led growth. 


Role Overview - NPrep is hiring a Marketing Operations Manager, who will be responsible for driving the planning, execution, and optimization of all marketing initiatives across the organization. This role ensures that campaigns are delivered efficiently, timelines are met, and cross-functional teams remain aligned.

You will act as the central point of coordination between marketing, content, design, product, and sales teams, bringing structure, visibility, and accountability to all marketing efforts. The role requires a strong focus on process, execution, and data-driven decision making to scale marketing impact effectively.

You will work closely with cross-functional teams including content, design, performance marketing, product, and sales to streamline workflows, improve processes, and scale marketing efforts.


Key Responsibilities

  • Own end-to-end planning and execution of marketing campaigns, ensuring timely delivery and alignment with business goals
  • Manage and maintain the marketing calendar, ensuring coordination across all teams
  • Act as the central point of contact across marketing, content, design, product, and sales teams to drive seamless execution
  • Track progress of ongoing initiatives, identify risks or delays, and proactively drive resolutions
  • Build, streamline, and optimize marketing processes, workflows, and SOPs to improve efficiency
  • Ensure clear communication and visibility of project status through regular updates and reporting
  • Handle multiple projects simultaneously while maintaining quality and attention to detail


Key Skills & Qualifications

Experience & Education

  • 4–8 years of experience in marketing operations / program management / project management, preferably in edtech, SaaS, or digital-first companies
  • Strong understanding of marketing funnels, campaign execution, and performance metrics
  • Proven experience managing cross-functional projects and teams
  • Hands-on experience with tools like CRM platforms, marketing automation tools, and project management tools (Asana, Jira, etc.)
  • Strong analytical and problem-solving skills
  • Excellent communication and stakeholder management skills
  • Ability to thrive in a fast-paced, execution-driven environment
  • Experience in education/edtech industry preferred
  • Bachelor’s degree in Marketing, Communications, Media, or a related field






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ProductNova
Kayalvizhi Muruganantham
Posted by Kayalvizhi Muruganantham
Bengaluru (Bangalore)
2 - 5 yrs
₹3.6L - ₹5.4L / yr
Digital Marketing

Digital Marketing Expert - B2B ABM & Performance


About ProductNova:


ProductNova is a fast-growing product development startup. We are a team of Product and Business Growth Experts enabling organizations in building new Product Portfolios, Transform into Product organizations, Identify business opportunities, Innovate and Scale Businesses.


For early-stage organizations and startups, we shape ideas into products, identify the right customer base and product market fit, define the product, provide marketing and sales enablement, plan the GTM, launch, iterate and scale.


For established organizations, we Transform them into product organizations, identify business & product areas to scale and help revamp the products across new regions and customer segments. We enable innovation, build new product portfolios and help grow the businesses Exponentially.


We are also building our own B2B SaaS Products


The Role:

As a Digital Marketing Expert at ProductNova, you will play a pivotal role in shaping and executing comprehensive digital marketing strategies to drive product and business growth. You will be responsible for driving marketing campaigns across channels and growing our businesses.


Key Responsibilities:


B2B SaaS Marketing Expertise: Lead generation, SEO, PPC, CRM tools, ABM, and data-driven campaigns. Excellence in aligning sales strategies, customer journey mapping, and delivering measurable growth through innovative marketing.


ABM And Performance Marketing: Identify, source and nurture high-value accounts, crafting personalized campaigns, optimizing paid channels, and measuring ROI across digital touchpoints. Align marketing with sales to accelerate pipeline and deliver scalable, impactful campaigns that balance brand visibility with revenue-focused outcomes.


Lead Generation: Build and optimize B2B and B2C Lead gen pipeline for ProductNova and its clients for their respective products and services across channels.


Digital Marketing Strategy: Formulate and execute robust digital marketing strategies aligned with ProductNova, our partner objectives and overall business goals. Tweak and optimize existing strategies to grow revenue 2X.


Campaign Management: Oversee the end-to-end management of digital marketing campaigns, ensuring seamless execution and optimization for maximum ROI. Utilize data-driven insights to continuously refine and enhance campaign performance.


Channel Expertise: Demonstrate expertise across various digital marketing channels, including but not limited to Meta, Google, SEO, SEM, social media, Email marketing, and Content marketing. Identify new and emerging channels to explore and incorporate into the overall marketing mix.


Analytics and Reporting: Implement robust analytics frameworks to measure and analyze the performance of digital marketing campaigns.


Qualifications:

  • Any professional degree/MBA in Digital marketing.
  • Min 2 yrs+ experience in B2B Digital marketing with a focus on product and business growth.
  • Strong leadership skills with the ability to motivate a high-performing team.
  • In-depth knowledge of digital marketing channels, tools, and analytics platforms.
  • Exceptional analytical and problem-solving abilities.
  • Excellent communication and interpersonal skills.


If you are a results-driven digital marketing professional with a passion for driving business growth, we invite you to join our dynamic team at ProductNova.

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Daemon Ventures
Tara Whitfield
Posted by Tara Whitfield
Remote only
6 - 10 yrs
₹45L - ₹55L / yr (ESOP available)
Digital Marketing
Search Engine Optimization (SEO)
skill iconGoogle Analytics
Email Marketing

Help new products find their first customers in the US, and teach our systems how you do it.


Daemon Ventures is a US technology company that builds and runs internet businesses with a very small team and heavy use of AI. We are looking for a growth lead who has personally taken products from zero to their first paying customers in the US market.


What you'll do

- Review how each new business goes to market: the plan, the actual ads, landing pages, emails and sign-up flow, and the numbers that come back. Say clearly what to change, and why.

- Diagnose. When a number is bad, work out whether the problem is the audience, the offer, the page or the channel, and what to try next.

- Turn what works into repeatable playbooks, so every future launch starts from what the last one learned.

- Bring in specialists (search, outbound, paid social, communities, marketplaces) when a problem needs deep craft, and judge their work.


Who you are

- Senior and hands-on. 6–10 years in growth or marketing, at least 3 of them personally acquiring US customers for a software product, an app or an online business. You ran the channels yourself, not only through agencies or a team.

- Taken a product from near zero to real US traction, with numbers you can show.

- A diagnostician. You can read a funnel and find the leak, and you think in experiments. You read results honestly, including when the answer is "this channel doesn't work for this product."

- A clear writer. You explain your reasoning so that others can act on it.

- Energized by working alongside AI. Most execution here is automated; your judgment is what makes it better.


Details

- Full-time and remote within India, engaged as an independent contractor.

- ₹45–55 LPA based on experience, plus equity.

- Process:

  1. A short application with a 20-minute exercise.
  2. A conversation with the founder.
  3. A second conversation.


To apply: https://docs.google.com/forms/d/e/1FAIpQLSdB-KJIUnkbNbXWCdqJmTEFGbHglT5_2wqIcsVPN_QKaQTG1A/viewform


The application includes the exercise. Please don't send a CV alone.

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Navtech
Hyderabad
5 - 8 yrs
₹15L - ₹20L / yr
Demand generation
Email Marketing
Digital media
Customer Relationship Management (CRM)
Marketing Automation

About Navtech


Navaratan Technologies (Navtech) is a B2B enterprise AI company founded in 2013. It is headquartered in Wilmington, Delaware, with its delivery hub in Hyderabad, and serves 300+ clients across 11 countries.


Navtech builds agentic AI platforms for banking and financial services. It is recognized as a Gartner Sample Vendor in the enterprise agentic AI landscape.


Role summary


You will build and run Navtech's demand generation engine for US mid-market banks, credit unions, and financial services firms. You'll use Navtech's marketing collateral across email, LinkedIn, paid media, and events to generate qualified sales meetings and measurable pipeline for the banking sales team.


This is not a cold-calling or closing role. You own the top of the funnel and hand qualified meetings to sales.


Key responsibilities


  • Targeting and segmentation. Define and maintain the target account list, for example community and regional banks of roughly $1B–$20B in assets, credit unions, and specialty lenders. Map buying committees such as the CIO/CTO, COO, Chief Digital Officer, Head of Retail Banking, and Head of Risk.
  • Email campaigns. Plan and run multi-touch outbound and nurture sequences that hold up for a banking audience. Manage domain health, deliverability, and CAN-SPAM compliance.
  • LinkedIn. Run Navtech's company page content calendar for BFSI. Build thoughtleadership posts for leadership profiles. Run Sales Navigator-driven outreach programs.
  • Paid media. Plan, launch, and optimize LinkedIn Ads and Google Ads campaigns aimed at target accounts. Own budget, cost per lead, and cost per meeting.
  • Events. Identify and plan participation in US banking events, such as ICBA Capital Summit, ABA conferences, BAI Beacon, Finovate, Money20/20, and state banking association meetings. Run webinars and virtual roundtables. Handle pre-event outreach and post-event follow-up.
  • Collateral use. Turn existing case studies, product pages, and decks into campaign assets like one-pagers, email copy, ad creative briefs, and landing pages, working with the designer, content writer, and web developer.
  • Lead qualification and handoff. Agree lead stages (MQL to SQL) with sales, qualify inbound and campaign responses, and book meetings for the banking sales team.
  • Reporting. Track and report weekly on the funnel: reach, engagement, MQLs, meetings booked, sales-accepted leads, pipeline value, and channel ROI.


Success metrics (first 6–12 months)


  • Qualified meetings per month accepted by the banking sales team (target set jointly with sales)
  • Pipeline value sourced by marketing
  • Cost per qualified meeting, by channel
  • Growth in engagement from target accounts, measured by account coverage and multi-contact engagement


Requirements


  • 5–8 years in B2B demand generation or growth marketing, with at least 3 years targeting US buyers
  • Hands-on experience running email, LinkedIn (organic and paid), Google Ads, and event campaigns end to end
  • Working knowledge of CRM and marketing automation tools (HubSpot or Salesforce), data tools (Apollo, ZoomInfo, or similar), and LinkedIn Sales Navigator and Campaign Manager
  • Strong written English suited to senior US financial services executives
  • Analytical and comfortable owning budgets, attribution, and funnel metrics
  • Willing to work with regular overlap with US Eastern time


Preferred


  • Experience marketing to US banks, credit unions, fintechs, or regulated industries
  • Familiarity with how banks buy technology: long cycles, vendor risk and compliance reviews, committee decisions
  • Exposure to account-based marketing (ABM)
  • Understanding ofAI or enterprise software positioning
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Metron Security Private Limited
Prathamesh Shinde
Posted by Prathamesh Shinde
Pune, Bengaluru (Bangalore)
4 - 7 yrs
Best in industry
Lead generation
Digital Marketing
Marketing analytics
Project Management

We’re seeking a Marketing Campaign Manager to help coordinate our marketing team and turn strategic priorities into focused, measurable campaigns.


This is a hands-on coordination role for someone who understands B2B marketing, knows how the pieces of a campaign fit together, and is comfortable working with broad objectives and turning them into an actionable plan for a team of specialists while also seeing it through to completion.


The Role:

The current marketing department includes specialists working across content, digital marketing, design, analytics, social media, and other channels. The Marketing Campaign Manager will serve as the day-to-day point person who works directly with the specialists and keeps their efforts coordinated, prioritized, and focused on our primary objective: generating qualified leads and supporting sales growth.


Working with company leadership, you will help translate broader goals and targets into digital marketing initiatives and campaigns, assign and coordinate deliverables, monitor progress, identify roadblocks, and ensure that marketing activities contribute to business objectives. In other words, you will be the connector bridging organizational leads and broad strategies into actionable and measurable initiatives.


Key Responsibilities:

  • Bridge marketing strategies and business priorities into actionable campaigns, projects, timelines, and deliverables.
  • Coordinate writers, designers, analysts, digital marketers, and other specialists to keep campaigns moving forward.
  • Maintain the team's focus on high-priority lead-generation and pipeline objectives.
  • Coordinate multi-channel campaigns across paid media, landing pages, email, content, social media, and other relevant channels towards the primary objectives of the business.
  • Work with analytics specialists to monitor campaign performance, lead generation, conversions, and other key KPIs.
  • Identify campaign bottlenecks, missed deadlines, or competing priorities and help resolve them.
  • Provide regular updates to marketing and company leadership on campaign progress, performance, challenges, and opportunities.
  • Help build a culture where marketing success is measured by business impact rather than simply by the volume of content or activities completed.


What We're Looking For

  • 4+ years of experience in B2B marketing, campaign management, demand generation, marketing coordination, or a related coordinator role.
  • Experience coordinating campaigns involving multiple marketing disciplines and team members.
  • Strong understanding of lead generation, conversion funnels, digital campaigns, ad platforms, and B2B sales cycles.
  • Ability to take a broad objective and independently translate it into a clear and actionable campaign plan.
  • Strong project management, organization, communication, and follow-through.
  • Comfortable working with marketing data and using performance metrics to guide priorities and decisions.
  • Experience working with sales teams and understanding how marketing contributes to pipeline development.
  • Experience in cybersecurity, technology, SaaS, IT services, or another complex B2B industry is an advantage.


We're looking for someone who naturally asks how our initiatives contribute to our goals and what can be done to improve things even further on the next campaign.


If you're equally comfortable discussing campaign strategy, coordinating a team, reviewing performance data, and making sure an important landing page actually gets launched, we'd like to hear from you.



Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
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