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Job Title: Digital Marketing Executive

Job Type: Full Time

Location: Indore

Summary/Objective:

We are looking for an experienced and results-driven Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.

Responsibilities:

•     SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.

•     Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.

•     Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.

•     Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.

•     Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.

•     Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.

•     Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.

•     Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.

Qualifications/Requirements:

Education:

•     Bachelor's degree in Marketing, Digital Media, or related field.

Experience:

•     Proven experience in digital marketing.

•     Strong understanding of SEO, SMM, and PPC.

•     Proficient in Microsoft Excel for report creation and data analysis.

•     Familiarity with social media calendar planning and posting schedule.

•     Experience with email marketing tools and strategies.

•     Experience in e-commerce marketing.

•     Certifications in Google Analytics, Google Ads, or similar platforms.

Skills:

•     Creative thinking with a focus on innovation and problem-solving.

•     Excellent communication and analytical skills.

Role Description

This is a full-time on-site role for a Business Development Executive in our Indore office. The Business Development Executive will be responsible for generating leads, creating new business opportunities, managing accounts, and maintaining client relationships. The individual will be expected to communicate effectively with customers and internal teams to provide innovative solutions.

Qualifications

• New Business Development and Lead Generation skills
• Excellent Business acumen
• Effective Communication skills
• Account Management
• Strong networking skills
• Experience in IT sales is preferred
• Ability to work in a team environment and possess leadership qualities
• Bachelor's degree in Business Administration, Marketing, or a related field

* Online Lead Generation via Upwork, Freelancer, etc.

Lead Generation via Email Marketing

* Should have knowledge of Linkedin Sales Navigator.

* Excellent Analytical & Communication Skills (Written and Oral)

* Email Etiquette, Proposal Writing, Follow-up and Requirement Gathering, and Client Interaction.

* Prepare business reviews for the senior management team regarding progress and roadblocks to closing new enterprise customers.

• Create various email lists and campaigns
• Create and design various CTAs and email templates
• Test the success of every campaign
• Determine email marketing KPIs
• Develop and present reports on a weekly basis
• Develop a lead generation strategy
• Create smart email lists
• Increase email subscriptions
• Analyze data to get smart insights
• Suggest methods for improvements
• Segment lists based on behaviors like past email engagement and website interactions 
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
• Generate Positive leads

Skills:

Excellent verbal and written communication.

Strong leadership and management skills.

Must have excellent interpersonal skills.

Sound knowledge of MS Office, word and Email correspondence.

Knowledge of E-commerce online portals.

• Manage and build an overall email marketing strategy
• Create various email lists and campaigns
• Create and design various CTAs and email templates
• Test the success of every campaign
• Determine email marketing KPIs
• Develop a lead generation strategy
• Create smart email lists
• Increase email subscriptions
• Analyze data to get smart insights
• Suggest methods for improvements
• Segment lists based on behaviors like past email engagement and website interactions
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Requirements and qualifications:

• Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
• Proficient using marketing automation technology
• Knowledge of the latest digital marketing trends
• Experience with email automation tools
• Sense of ownership and pride in your performance and its impact on company's success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills

• Minimum 3-6 years of experience in the same field.