B2B Marketer

We are looking for a B2B Growth & Digital Marketing Executive to help build Surpluss into a global B2B brand and marketplace.

This is a hands-on growth role, not a traditional social media marketing position. You will be responsible for generating qualified B2B leads, building acquisition channels, running digital campaigns, developing content, improving SEO and inbound traffic, and working closely with Sales and Procurement to convert marketing activity into business opportunities.

What you'll own

• B2B lead generation and demand generation
• LinkedIn growth and lead generation
• Google, Meta and LinkedIn advertising
• SEO and inbound acquisition
• Email marketing and lead nurturing
• Content and thought leadership
• Landing pages and conversion optimisation
• CRM and marketing automation
• Campaign analytics and reporting
• Global market and competitor research
• AI-powered marketing and automation

Who we're looking for

We are looking for someone who is commercially minded, analytical and hands-on.

You should be comfortable taking a campaign from idea → execution → lead generation → measurement → optimisation.

Candidates with experience in B2B SaaS, marketplaces, technology, industrial, supply-chain, logistics, procurement or other B2B businesses will be preferred.

Experience generating qualified leads, rather than simply increasing social-media engagement or followers, is highly valued.

Develop and execute marketing strategies aligned with business objectives.

Plan and manage digital marketing campaigns across multiple channels.

Manage SEO, SEM, social media, email marketing, and content marketing activities.

Develop strategies to increase website traffic, leads, and conversions.

Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.

Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.

Conduct market and competitor research to identify trends and opportunities.

Plan and execute lead-generation campaigns.

Monitor campaign performance and optimize marketing activities based on data.

Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.

Collaborate with sales, product, design, and other teams.

Manage marketing budgets and ensure effective allocation of resources.

Build and maintain brand consistency across marketing channels.

Prepare regular marketing performance reports for management.

We’re seeking a Marketing Campaign Manager to help coordinate our marketing team and turn strategic priorities into focused, measurable campaigns.

This is a hands-on coordination role for someone who understands B2B marketing, knows how the pieces of a campaign fit together, and is comfortable working with broad objectives and turning them into an actionable plan for a team of specialists while also seeing it through to completion.

The Role:

The current marketing department includes specialists working across content, digital marketing, design, analytics, social media, and other channels. The Marketing Campaign Manager will serve as the day-to-day point person who works directly with the specialists and keeps their efforts coordinated, prioritized, and focused on our primary objective: generating qualified leads and supporting sales growth.

Working with company leadership, you will help translate broader goals and targets into digital marketing initiatives and campaigns, assign and coordinate deliverables, monitor progress, identify roadblocks, and ensure that marketing activities contribute to business objectives. In other words, you will be the connector bridging organizational leads and broad strategies into actionable and measurable initiatives.

Key Responsibilities:

• Bridge marketing strategies and business priorities into actionable campaigns, projects, timelines, and deliverables.
• Coordinate writers, designers, analysts, digital marketers, and other specialists to keep campaigns moving forward.
• Maintain the team's focus on high-priority lead-generation and pipeline objectives.
• Coordinate multi-channel campaigns across paid media, landing pages, email, content, social media, and other relevant channels towards the primary objectives of the business.
• Work with analytics specialists to monitor campaign performance, lead generation, conversions, and other key KPIs.
• Identify campaign bottlenecks, missed deadlines, or competing priorities and help resolve them.
• Provide regular updates to marketing and company leadership on campaign progress, performance, challenges, and opportunities.
• Help build a culture where marketing success is measured by business impact rather than simply by the volume of content or activities completed.

What We're Looking For

• 4+ years of experience in B2B marketing, campaign management, demand generation, marketing coordination, or a related coordinator role.
• Experience coordinating campaigns involving multiple marketing disciplines and team members.
• Strong understanding of lead generation, conversion funnels, digital campaigns, ad platforms, and B2B sales cycles.
• Ability to take a broad objective and independently translate it into a clear and actionable campaign plan.
• Strong project management, organization, communication, and follow-through.
• Comfortable working with marketing data and using performance metrics to guide priorities and decisions.
• Experience working with sales teams and understanding how marketing contributes to pipeline development.
• Experience in cybersecurity, technology, SaaS, IT services, or another complex B2B industry is an advantage.

We're looking for someone who naturally asks how our initiatives contribute to our goals and what can be done to improve things even further on the next campaign.

If you're equally comfortable discussing campaign strategy, coordinating a team, reviewing performance data, and making sure an important landing page actually gets launched, we'd like to hear from you.

Role Overview (Digital Marketing Manager (3–5 Years Experience)

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.

This role is a mix of organic growth + paid campaigns + outbound outreach.

Key Responsibilities

1. Organic Growth (SEO + Content)

• Manage and improve website SEO (on-page + off-page)
• Plan and publish content (blogs, landing pages, case studies)
• Improve search rankings and organic traffic

2. Social Media Management

• Manage LinkedIn and other relevant platforms
• Create and schedule posts consistently
• Build brand presence and engagement

3. Outreach & Lead Generation

• Run outbound campaigns via LinkedIn and email
• Identify target prospects and generate leads
• Build and manage outreach pipelines

4. Email Marketing

• Create and execute email campaigns
• Handle newsletters, cold email sequences, and follow-ups
• Track performance and optimize campaigns

5. Paid Marketing (Ads)

• Run and manage ads on Google, LinkedIn, and Meta
• Optimize campaigns for lead generation and ROI
• Test creatives, audiences, and messaging

6. Analytics & Optimization

• Track performance across channels
• Improve conversion rates and campaign effectiveness
• Share simple, actionable reports

What We’re Looking For

• 3–5 years of experience in digital marketing (preferably IT/services)
• Strong understanding of SEO, social media, and lead generation
• Experience with LinkedIn outreach, email tools, and ad platforms
• Ability to execute independently (hands-on role)
• Data-driven mindset with focus on results

Nice to Have

• Experience in B2B or SaaS marketing
• Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.

Role Overview (Digital Marketing Manager (3-5 Years Experience) 

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads. 

This role is a mix of organic growth + paid campaigns + outbound outreach. 

Key Responsibilities 

1. Organic Growth (SEO + Content) 

• Manage and improve website SEO (on-page + off-page) 
• Plan and publish content (blogs, landing pages, case studies) 
• Improve search rankings and organic traffic 

2. Social Media Management 

• Manage LinkedIn and other relevant platforms 
• Create and schedule posts consistently 
• Build brand presence and engagement 

3. Outreach & Lead Generation 

• Run outbound campaigns via LinkedIn and email 
• Identify target prospects and generate leads 
• Build and manage outreach pipelines 

4. Email Marketing 

• Create and execute email campaigns 
• Handle newsletters, cold email sequences, and follow-ups 
• Track performance and optimize campaigns 

5. Paid Marketing (Ads) 

• Run and manage ads on Google, LinkedIn, and Meta 
• Optimize campaigns for lead generation and ROI 
• Test creatives, audiences, and messaging 

6. Analytics & Optimization 

• Track performance across channels 
• Improve conversion rates and campaign effectiveness 
• Share simple, actionable reports 

What We’re Looking For 

• 3-5 years of experience in digital marketing (preferably IT/services) 
• Strong understanding of SEO, social media, and lead generation 
• Experience with LinkedIn outreach, email tools, and ad platforms 
• Ability to execute independently (hands-on role) 
• Data-driven mindset with focus on results 

Nice to Have 

• Experience in B2B or SaaS marketing 
• Familiarity with tools like HubSpot, Apollo, Google Analytics, etc. 

About AppMaker (by StarApps)

We don’t just build apps; we build massive revenue channels for the world's most exciting brands.

AppMaker is a top-tier, zero-code mobile app builder for Shopify merchants. We empower brands to create stunning, high-performance native iOS and Android apps that drive real growth. We are the trusted engine behind the mobile commerce success of industry leaders and iconic global and Indian brands, including Levi’s, Jockey, XYXX, Rare Rabbit, Supertails, Kalki, and many more.

The Opportunity

The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.

If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.

What You’ll Drive

A. Business Growth & Global Expansion

• Drive International Demand: Execute targeted campaigns to systematically increase demos and pipeline velocity in the North American market.
• Foundation SEO & Ads: Take ownership of our digital foundation by focusing heavily on high-intent SEO and paid ad strategies to drive consistent inbound growth.
• Multi-Channel Execution: Design and optimize high-converting campaigns across email, LinkedIn, YouTube, Instagram, and newsletters.

B. Brand & Community Curation

• Curate Events for B2C Brands: Design, organize, and execute high-impact experiential events tailored for leading B2C and D2C brands.
• Curate Podcasts: Host and curate insightful podcast properties that bring together industry leaders, innovators, and thinkers.
• Curate Social Media Strategy: Build and execute a comprehensive, high-engagement social media strategy to position Appmaker as a thought leader.

Who You Are

• Experienced in the Space: You have 1–4 years of marketing experience, ideally in SaaS.
• AI-Native: You actively use AI tools to multiply your output and optimize your marketing workflows.
• An Experimenter at Heart: You aren't afraid to test new channels, scale what works, and pivot fast based on data.

Bonus Points If You Have:

• Deep knowledge or prior experience within the Shopify ecosystem.
• Experience building highly automated AI outbound workflows.

Why Join Us?

At AppMaker, you will be at the forefront of the mobile commerce revolution, working from our Pune office with a fast-moving, innovative team. You’ll get the creative freedom to test bold ideas, the resources to capture the global market, and the opportunity to grow your career alongside a rapidly scaling global SaaS product.

Ready to build the future of mobile commerce? Apply now.

We seek a highly motivated Marketing Manager to join our dynamic team at Hiraya Digital. The ideal candidate will have a strong background in design and marketing, with the ability to create and manage engaging social media content. They should possess excellent communication skills, be fluent in English, and be available during US time zones.

Responsibilities:

● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.

● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.

● Closely involved in cross-checking, approving, and overseeing social media postings.

● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.

● Collaborate with cross-functional teams to address clients' challenges in real time.

● Work closely with graphic designers and video editors to produce compelling visual content.

● Implement digital marketing strategies to enhance brand visibility and drive website traffic

.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.

● Analyze campaign performance metrics and recommend optimizations.

● Stayupdated with digital marketing trends and best practices.

● Provide strategic solutions and act as a thought leader within the team.

● Effectively communicate ideas and strategies to clients.

● Thrive in a fast-paced work environment. Requirements

: ● Minimum3years of working experience as a Marketing Manager.

● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

● Proven experience in project management.

● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.

● Excellent written and verbal communication skills, with the ability to craft engaging content.

● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.

● Ability to work independently and collaboratively in a fast-paced, remote work environment.

● Availability to collaborate during US time zones as needed. Expertise in Software:

● Expertise in Meta suite (Instagram, Facebook, Whatsapp).

● Expertise in Design tools such as Photoshop and Illustrator.

About the Role

We are looking for a creative and result-oriented Marketing Manager to lead brand-building initiatives and execute marketing campaigns that drive customer engagement and business growth. This role is ideal for someone who enjoys working across both offline and digital marketing while collaborating with cross-functional teams.

Key Responsibilities

• Develop and strengthen the brand across retail and digital channels.
• Plan and execute marketing campaigns to increase brand awareness and customer engagement.
• Create cost-effective marketing initiatives that deliver measurable results.
• Drive marketing activities that contribute to retail sales growth.
• Manage the brand's social media and digital presence, including content planning and campaign execution.
• Track campaign performance, analyze ROI, and optimize marketing efforts.
• Coordinate with sales, retail, and design teams to ensure successful campaign execution.
• Monitor market trends, competitor activities, and customer preferences to identify new opportunities.

Required Skills & Experience

• 2–5 years of experience in Marketing, Brand Management, or a related field.
• Experience in retail, fashion, or consumer brands is preferred.
• Strong understanding of digital marketing and social media platforms.
• Ability to plan and execute campaigns within budget.
• Analytical mindset with experience measuring campaign performance.
• Excellent communication, coordination, and project management skills.
• Self-motivated, creative, and proactive approach to problem-solving.

Qualifications

• Graduate or Postgraduate in Marketing, Business Administration, Mass Communication, or a related field.

What We're Looking For

• A creative thinker with fresh ideas.
• Someone who can balance brand-building with business objectives.
• A collaborative professional who enjoys working in a fast-paced environment.

Experience: 2–5 Years

Schedule: Monday to Friday (5 Days Working)

Employment Type: Full-time

Email Marketing & Data Mining Executive

Experience: 1–3 Years

Location: Ahmedabad

Employment Type: Full-Time

Job Summary

We are looking for an Email Marketing & Data Mining Executive who can generate relevant B2B leads, build and maintain prospect databases, and execute effective email marketing campaigns for our IT services.

Key Responsibilities

• Identify and collect relevant B2B leads and prospect data using LinkedIn, Google, company websites, and other platforms.
• Perform data mining, web research, and lead generation based on defined target industries and profiles.
• Maintain and update accurate databases of prospects, companies, decision-makers, and contact information.
• Create, manage, and execute email marketing campaigns.
• Prepare email lists, segment prospects, and monitor campaign performance.
• Track open rates, click rates, bounce rates, and responses.
• Follow up with prospects and coordinate with the BDE/Sales team for qualified leads.
• Ensure data accuracy, email validation, and proper database management.
• Research competitors, industries, and potential target accounts.

Required Skills

• Good knowledge of Email Marketing & Lead Generation
• Experience in Data Mining / Web Research
• Good knowledge of LinkedIn and Google search
• Familiarity with tools such as Apollo, Snov.io, Hunter, LinkedIn Sales Navigator, etc.
• Basic knowledge of Excel/Google Sheets
• Good written and verbal communication skills
• Ability to research and identify the right target audience
• Strong attention to detail

Good to Have

• Experience in IT/Software B2B lead generation
• Knowledge of CRM tools
• Basic understanding of email marketing platforms and campaign analytics
• Knowledge of email verification and database enrichment tools

Product Marketing Manager — ADDA

Location: Bengaluru / Remote-friendly, must be living in Apartment Complex

Read this First: Is this role right for you?

This role is about marketing to our existing customers, not winning new ones.

As our Product Marketer, you'll help customers:

1. See the value. Understand which of their everyday problems each ADDA feature solves.
2. Use it well. Know exactly how to adopt and get the most out of those features.

Your north-star metric is customer retention. You succeed when customers use more of ADDA, get more value from it, and stay with us.

This role is not about acquisition. If most of your experience is in performance marketing, growth marketing, SEO, paid campaigns, or converting prospects into paying users, this role won't be the right fit. We'd rather tell you that now than waste your time.

Responsibilities

1. Product marketing inside and outside the product. Inside, that means in-product nudges, pop-ups, tooltips, walkthrough videos, and notifications. Outside, it means social posts, blogs, website pages, emails, and WhatsApp communication. Both are yours, end to end.
2. Launching new releases. Tell customers what's new and persuade them to start using it.
3. Driving ongoing adoption. Run continuous programs such as Feature of the Month, customer success stories, feature highlights, and social content, so features get discovered, adopted, and used regularly.
4. Keeping every asset current. Update the website, decks, USP docs, pricing, screenshots, and case studies as the product evolves.
5. Shaping features from the start. Work with Product Managers at the PRD/FS stage to agree on the pain points, benefits, product marketing plan, and discoverability of each feature.

What we're looking for

• 4–6 years in product marketing at a B2B SaaS product company
• Evidence of owning a launch end to end: positioning through to adoption, not just producing the assets someone else specified
• Strong creative skill across formats — blogs, product pages, emails, in-product copy, setup guides, social posts and other shareables, videos
• Comfort with numbers: you can pull product usage data, read a funnel, and say honestly whether something worked
• The discipline to run a content calendar.
• Hands-on experience on visuals and short videos (Canva, editing, or strong AI-tool leverage)

Why ADDA?

• ADDA is a Make in India, profitable and 17 years old globally trusted SaaS product — 25,000+ communities, 7.5M+ residents, 10+ countries.
• You sit between Product and Marketing with real ownership and a direct line to leadership
• Remote-friendly. Competitive salary