Sr. Online Marketing Manager is responsible for coordinating and implementing SEO, SMO & SEM strategies for the organization. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. Key Management Areas of Responsibility Define requirements, tasks, and resources associated to SEO strategy. Manage and execute implementation of SEO strategy. Communication to team and management on strategy/project development, timelines, and results. Collaborate on strategy and goal definition for success. Keep pace with SEO, search engine, social media and internet marketing industry trends and development. Contribution to the company blog and at least one social media community. Key Functional Areas of Responsibility Develop a strategy for the improvement of organic search ranking and the maximization of ROI Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific. Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers). Develop and implement link building campaigns. Develop, manage and execute communication/content strategies via social communities in coordination with business goals. Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools). Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. Research and administer social media tools in support of organization’s social media strategy. Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies. Communication to team and management on project development, timelines, and results. Manage a team of content writers, link builders, and social media marketers. Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques. Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives, Taboola/Yahoo Gemini/Outbrain/Revcontent Ads. Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets. Provide creative copy suggestions and graphical ad templates. Professional Competencies Passion for SEO and overall internet marketing. Outstanding ability to think creatively, strategically and identify and resolve problems. Ability to foster strong client relationships at various levels. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. Ability to clearly and effectively articulate thoughts and points. High levels of integrity, autonomy, and self-motivation. Excellent analytical, organizational, project management and time management skills. Professional Skills & Qualifications 7+ year’s experience in Search Engine Optimization (SEO) and Social Media Optimization (SMO). Strong understanding of SEO & SMO process. Should have experience in running SEM campaigns. Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc). Experience working with CMS and building/administering content in multiple CMS environments. Experience with A/B testing and other testing metrics. Knowledge of HTML/CSS and website administration. High-level proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Roles and Responsibilities: To develop and implement a digital marketing plan to support exponential sales growth. Manage & Execute online digital marketing strategy of company's solutions Familiar with on-page and off-page SEO, SEM, SMM Know how to increase website traffic with right keywords & content Familiar with Google Analytic, Webmaster, SEO tools Web SEO, SMO, SMM, B2B, PPC Campaigns, Google Analytic, Affiliate Marketing Email Etiquette, Blogging & Absence, Digital Marketing Online Marketing, Manage FB, LinkedIn & Twitter Accounts Identify and implement innovative SEO strategies Think creativity to produce new ideas and design concepts Skills Required : Candidate with experience from IT Software and Services Company is an added advantage. Intimate understanding of traditional and emerging marketing channels Excellent communication skills Ability to think creatively and innovatively Analytical skills to forecast and identify trends and challenges Familiarity with the latest trends, technologies. High degree of personal integrity and strong ability to work collaboratively and effectively in a fast-paced, flexible, team based environment.