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2. Performing ongoing keyword research including learning and expansion of keyword opportunities
3. Researching and implementing content advice for organic SEO success
4. Managing multiple projects
5. Performing keyword research & mapping
6. Managing the organization's website
7. Running technical audits on our websites
Requirements:
1. Excellent writing skills
2. Knowledge of on-page, off-page, and link building
3. Deep knowledge of social media and branding
4. Experience in managing relevant SEO tools
5. Good English communication skills
6. Have good command over off-page SEO and on-page SEO
- Good knowledge of Facebook (App install & Lead Generation campaigns), Google Ads (Display, SEM & YouTube) and Email campaigns.
- Should be data driven & able to ideate copies, creatives and conceptualize campaigns.
- Experience to handle decent sized Digital budgets would be an added advantage.
- Proficiency in Keywords research and keywords competition Analysis
- Proficiency in creating reports using Google Sheets/Excel.
- The Digital Specialist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget.
- You will play a pivotal role in growing our business, customer base, and improving user experience.
- Brainstorm new and creative growth strategies
- Research on latest digital tools and interactive trends for effective digital marketing.
Ideal Candidate
- 2+ years of hands-on experience in managing digital marketing campaigns.
- Knowledge of Analytic tools like Google Analytics, etc.
- Proficient in Google sheets/Excel
- Familiarity with social media trends
- Excellent communication skills
- Creativity and commercial awareness
- Proven Experience of handling a team
Working at Bottom Funnel Technologies Pvt Ltd
Develop faster - with our commitment to the best professional development.
Perform better - as part of a high-performance, empowering culture.
Shape an industry - with a market leader that continues to drive innovation.
Make a difference -by helping improve oral health worldwide.
Position
Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.
The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.
The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.
Key Responsibilities
Develop and drive multi-channel digital marketing planning and strategy across the business
- Function as single point of contact for assigned markets to align their strategies to execution on digital channels
- Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
- Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
- Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
- Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
- Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
- Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.
The Ideal Candidate Will Have
Key Qualifications and Experience
- Bachelor’s degree in marketing, communication or related field
- At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
- Strong experience in driving B2B and/or B2C demand generation.
- Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
- Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
- Experience in supporting global markets a plus
- Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
- Previous experience with marketing planning tools, a plus.
Requirements
In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:
- Strong analytical skills and data-driven strategy development
- Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
- Results orientation
- Cross-industry subject expertise
- Curiosity and ability to learn
- Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
Excellent communication and organizational skills, KPI Management. - Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
- Excellent communication skills and presentable
Company Description
Bottom Funnel is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.
Company Profile:
We are a curated marketplace where we connect potential pet parents with responsible breeders Pan-India to provide healthy and purebred pets alongside pet care guidance and pet supplies and services making us a complete pet ecosystem. Mr n Mrs pet rose to be a modern pet solution backed by a strong network of responsible breeders spread across Pan-India along with a team of Pet-parents and Pet-lovers who passionately contribute to making pets’ lives better. Our promise was to provide Healthy and Happy pets along with pet care assistance in all aspects of pet parenting and that’s how we have built Mr n Mrs Pet to be a complete pet ecosystem since 2016.
Requirements:
- Relevant experience in E-com.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Expert-level analytical and problem-solving skills, including using measurement and analysing large datasets to gain insights and drive business decision.
- Ability to think strategically.
- Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization.
- Ability to execute high level sales volume.
- Demonstrates strong motivation and team building skills.
- Stay up to date on latest SEO trends and technical/algorithm search engine updates.
Responsibilities:
- Create content recommendations to gain organic traffic
- Track, report, and analyse website analytics
- Work with client development teams to ensure that SEO best practices
- Work with client teams to drive SEO in content creation and development.
- Consistently improve the customer journey and optimize the conversion rate throughout website through close collaboration with the design.
- Maximize revenue through diligent management of the products/categories/campaigns across the website.
- Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the website.
- Collaborate with content/copy teams to provide keywords and phrases for optimal SEO performance of published content across all channels.
- Analyse and report lead provider/Lead aggregator performance to increase sales.
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Key responsibilities:
- Plan and execute Web, SEO/SEM, Database Marketing, Email, Social media, and Advertising campaigns
- Design, Build, and maintain Social Media presence
- Measure and report performance of Digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identify trends, insights and optimize approach based on the insights.
- Plan and execute periodic Content Calendar for Branding and Inbound lead acquisition
- Create landing pages and optimize user experience for Lead Acquisition
- Should be able to plan and execute Webinars, Seminars and Events
Skills:
- MBA or PGDM in Marketing
- 6+ years of experience in Digital Marketing for IT/ITES Services Industry
- Must have exposure in marketing of Digital Technologies and Services like Cloud, Analytics, APIs, Software Development & Channels
- Good to have experience in using HubSpot as Marketing Tool
- Must have excellent verbal and written Communication skills with exposure to Global Clients
- Delivering PPC campaigns to the most relevant and effective networks, based on analysis, monitoring, review and active decision-making
- Fully assessing and understanding business objectives and translating those goals into a PPC strategy and action plan
- Monitoring and reporting on key performance indicators and presenting progress to stakeholders and senior management
- Undertaking smart buying decisions to ensure maximum effect for a given online budget spend
- Collaborating with other marketing colleagues to ensure joint strategic marketing objectives align with paid ad activity
- Working with IT and web development teams to ensure there is a technical capability to deliver, capture and ensure the success of key aspects – such as landing pages, tracking codes and integration of analytics
Working at Apptroit Technologies Pvt Ltd
Develop faster - with our commitment to the best professional development.
Perform better - as part of a high-performance, empowering culture.
Shape an industry - with a market leader that continues to drive innovation.
Make a difference -by helping improve oral health worldwide.
Position
Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.
The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.
The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.
Key Responsibilities
Develop and drive multi-channel digital marketing planning and strategy across the business
- Function as single point of contact for assigned markets to align their strategies to execution on digital channels
- Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
- Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
- Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
- Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
- Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
- Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.
The Ideal Candidate Will Have
Key Qualifications and Experience
- Bachelor’s degree in marketing, communication or related field
- At least 5-7 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
- Strong experience in driving B2B and/or B2C demand generation.
- Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
- Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
- Experience in supporting global markets a plus
- Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
- Previous experience with marketing planning tools, a plus.
Requirements
In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:
- Strong analytical skills and data-driven strategy development
- Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
- Results orientation
- Cross-industry subject expertise
- Curiosity and ability to learn
- Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
Excellent communication and organizational skills, KPI Management. - Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
- Excellent communication skills and presentable
Company Description
Apptroit is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.
1. Work on website updation
2. Handle new product listing
3. Manage social media profile
4. Update content on the social media fan page
5. Work on the on-page and off-page SEO
6. Work on keyword optimization
7. Handle backlink creation
8. Work on blog writing
About the Internship:
Selected intern's day-to-day responsibilities include:
1. Analyze digital data to draw key recommendations around website optimization
2. Conduct social media audits to ensure best practices are being used
3. Maintain digital dashboard of several different accounts
4. Coordinate with the sales team to create marketing campaigns
Only those candidates can apply who:
1. are available for full time (in-office) internship
2. are available for duration of 3-4 months
3. have relevant skills and interests
Requirements :
1. Students pursuing Graduation or Post Graduation.
2. Should have a good academics record.
3. Should have good communication skills
4. Better in write and speak English
Pioneer Foods Pvt Ltd is a Food manufacturing and exporting company that specialises in traditional snacks without compromising on the health factor. Their range of cereal based nutritional ready-to-eat snack packs are "Enriched with goodness". Their products are available across India, Middle East and North America, in stores and through ecommerce websites.The company believes in focusing on providing tasty, roasted, contemporary flavoured and highly nutritious ingredients like Quinoa , Chia , Flaxseeds , Sunflower seeds, Oats, Fenugreek etc. with an Indian twist to the health-conscious current and future generations.
As an Export Manager, you will generate business to develop the export vertical of the firm through aggressive sales and marketing.
What you will do:
- Devising strategies for increasing the market and market share of company's product in the given region and ensuring effective implementation of the same.
- Improving brand & credibility of the company's product in the international market via - Continuous product promotion campaigns along with monitoring and ensuring the implementation of the same
- Defining strategies to explore new international markets and generating higher revenues from the international sales
- Maintaining and developing relationships with new & existing clients.
- Being responsible for pre and post shipment documentation: Invoice/ Packing list, Executing post shipment documents as per the terms of the export order, preparing BRC, etc.
- Planning and coordinating with the team as well as various vendors for the timely delivery of orders.
- Ensuring that shipments are in compliance with all laws and regulations. You need to be well updated with the various export laws.
What you need to have:
- The candidate should have 4+ years of experience in developing International sales as well as export documentation.
- Good contact base in various countries of Distributors
- Good contact base in various countries of Buyers
- Good contact base in various countries of Chain Stores
- The Candidate should carry analytical thinking as he/she is expected to work with sales data.
- Excellent Communication Skills (Verbal & Written).
- Ability to handle overseas Buyers, CHA & Transporters independently.
- Experience in Pre- & Post Export Documentation.
- Very well versed in MS Word & MS Excel.
- Having experience in Digital Marketing will be preferred.