8+ Integrated marketing Jobs in India
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Gurugram
14 - 20 yrs
₹50L - ₹70L / yr
Integrated marketing
Media Strategy
Campaign Strategy
About the role -
The Strategy group is focused on moving the discipline forward into a new era of consumer and media behaviour impacted by the rapid digital transformation in India. Your role will focus on data-linked insights and business solutions. You’ll find all the usual Strategy responsibilities apply - inspiring and applying audience, market and product insights; creating
robust media lead strategies and tactics to further our client’s business and communication objectives. This will also entail working with our internal teams and partner agencies to develop and present the most interesting ideas.
On top of all of that, we push for more.
We puzzle over new data sets, new signals from social platforms, new ways to design creative assets, new testing structures, and new ad products for our clients. It’s all new, unknown and just waiting for us to figure it out.
Day to day? You’re operating as the main Strategic point of contact across a few product brands and many campaigns - under the leadership of the Head of Strategy, India, all while doing research, formulating insights, brainstorming new ideas and reviewing data with serious rigor.
Some of the things we’d like you to do:
- We’d like you to be a trusted resource and partner to our clients, especially their product marketing and innovation leads, not afraid to have the tough conversations, when necessary, but also willing to adapt to their needs.
- We emphasize behaviours. We value emotional intelligence, curiosity, and collaboration above all else. We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas. Someone who Ensure strategy stays a “common thread” throughout tactical planning and idea presentations – holding the entire product together.
● Evangelize the practice and its value proposition by working closely with Internal Leads of our client business teams and cross-functional teams like Content, Analytics etc.
● Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective
● Within the aligned audience(s), identify key human truth (insight) using data (quantitative/qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/ behaviour (from/to)
● Build activation platforms/ideas stemming from data-backed cultural or behavioural insights
● Set budget allocation - topline between online/ offline & key channels identified for each in order to hit the objective
● Consult on learning agendas & implications for all campaigns/projects - take the learning and apply to the next project
● Be the guardian of consumer journeys focusing on not just performance, but also for building emotional connection with our audience through media
● Build and grow senior client relationships - become the client’s consultant (not limited to campaigns and briefs, but business, communication including content and media), in particular Marketing Directors and CMOs
● Build and nurture constructive relationships with the creative agencies
● Brining the best from the outside in - Be the in-agency/ external expert of category and consumer trends (especially media related but not limited to), and apply that knowledge to strategy
● Write / develop agency POVs based on latest trends and developments that matter to our industry/clients
● Work on non-campaign projects such as brand portfolio, brand positioning, GTM strategy as necessary.
A bit about yourself:
● At least 14 years of relevant experience (strategy, media, consulting, research)
● Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
● Ability to navigate both the digital ecosystem not limited to Facebook, Google, Twitter, LinkedIn, OTTs, and Linear TV, other offline media – to drive integrated communication process
● Understanding of brand and performance objectives
● Succinct in understanding client business, should be able to translate business objectives to Media and close the loop with measurable metrics.
● Deep understanding on planning, audience research and measurement tools; with ability to land into media solutions
● Refine and implement Strategy/ Planning tools by collaborating with the global and regional counterpart
● Vision for where communications strategy and the wider marketing industry is going
● More analytical than creative, yet strong in both
● A Passion to help and develop people – making yourself readily available to answer questions and offer support to the wider business team, and the ability to motivate people to succeed
● Experience in managing teams, including training, individual growth and development plans
● An MBA is a plus but not a must
The Strategy group is focused on moving the discipline forward into a new era of consumer and media behaviour impacted by the rapid digital transformation in India. Your role will focus on data-linked insights and business solutions. You’ll find all the usual Strategy responsibilities apply - inspiring and applying audience, market and product insights; creating
robust media lead strategies and tactics to further our client’s business and communication objectives. This will also entail working with our internal teams and partner agencies to develop and present the most interesting ideas.
On top of all of that, we push for more.
We puzzle over new data sets, new signals from social platforms, new ways to design creative assets, new testing structures, and new ad products for our clients. It’s all new, unknown and just waiting for us to figure it out.
Day to day? You’re operating as the main Strategic point of contact across a few product brands and many campaigns - under the leadership of the Head of Strategy, India, all while doing research, formulating insights, brainstorming new ideas and reviewing data with serious rigor.
Some of the things we’d like you to do:
- We’d like you to be a trusted resource and partner to our clients, especially their product marketing and innovation leads, not afraid to have the tough conversations, when necessary, but also willing to adapt to their needs.
- We emphasize behaviours. We value emotional intelligence, curiosity, and collaboration above all else. We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas. Someone who Ensure strategy stays a “common thread” throughout tactical planning and idea presentations – holding the entire product together.
● Evangelize the practice and its value proposition by working closely with Internal Leads of our client business teams and cross-functional teams like Content, Analytics etc.
● Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective
● Within the aligned audience(s), identify key human truth (insight) using data (quantitative/qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/ behaviour (from/to)
● Build activation platforms/ideas stemming from data-backed cultural or behavioural insights
● Set budget allocation - topline between online/ offline & key channels identified for each in order to hit the objective
● Consult on learning agendas & implications for all campaigns/projects - take the learning and apply to the next project
● Be the guardian of consumer journeys focusing on not just performance, but also for building emotional connection with our audience through media
● Build and grow senior client relationships - become the client’s consultant (not limited to campaigns and briefs, but business, communication including content and media), in particular Marketing Directors and CMOs
● Build and nurture constructive relationships with the creative agencies
● Brining the best from the outside in - Be the in-agency/ external expert of category and consumer trends (especially media related but not limited to), and apply that knowledge to strategy
● Write / develop agency POVs based on latest trends and developments that matter to our industry/clients
● Work on non-campaign projects such as brand portfolio, brand positioning, GTM strategy as necessary.
A bit about yourself:
● At least 14 years of relevant experience (strategy, media, consulting, research)
● Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
● Ability to navigate both the digital ecosystem not limited to Facebook, Google, Twitter, LinkedIn, OTTs, and Linear TV, other offline media – to drive integrated communication process
● Understanding of brand and performance objectives
● Succinct in understanding client business, should be able to translate business objectives to Media and close the loop with measurable metrics.
● Deep understanding on planning, audience research and measurement tools; with ability to land into media solutions
● Refine and implement Strategy/ Planning tools by collaborating with the global and regional counterpart
● Vision for where communications strategy and the wider marketing industry is going
● More analytical than creative, yet strong in both
● A Passion to help and develop people – making yourself readily available to answer questions and offer support to the wider business team, and the ability to motivate people to succeed
● Experience in managing teams, including training, individual growth and development plans
● An MBA is a plus but not a must
Read more
Mumbai
2 - 6 yrs
₹5.5L - ₹6.5L / yr
Digital Marketing
Media planning
Media Strategy
Social media strategy
Role - Sr. Media Strategist
About the company -
Our Client is a Mumbai-headquartered Creative & Business Transformation Company founded in 2015 & has a team of 1000+ members in 8 years. We are present in Bengaluru, New Delhi and London, UK.
We offer holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.
We are also a valued Google Premier Partner, Adobe Solution Partner, and Zoho Premium Partner to service the whole tech and media suite for businesses.
With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth!
Primary Purpose:
Designing Digital Media Strategy that includes all Digital touch points (Bought, Owned and Earned). Framing media investment strategies for clients towards the accomplishment of their short term and long term goals.
Experience - 2+ years
Location - Mumbai
Major Responsibilities:
● Building a Creative Media Plan by selecting the right channels, formats and placements for the Client campaign within the client’s budget. Making media plans in response to the latest audience figures be it on Facebook, Youtube, Twitter, Mobile, VOIP etc.
● Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
● Monitor Digital Media Planning trends and competitor offerings to identify potential business avenues and improve current offerings.
● Managing budgets and maintaining advertising spend records
● Regular / daily updates with the buyer regarding campaign performances
● Course correction to be made in case of things not going as per the media plan
● Highlighting concerns / issues to the media head to resolve things quicker
● Regular calls / meetings with clients to understand
● Have in-depth knowledge of the quality audience for all Clients
● Analyze the overall work and proficiency of the interns / junior media strategists
● Reference/ research - share more/new ideas and be up to date with the latest happenings and news in the industry
● Attend all team meetings and give feedback/suggestions for account performance.
Read more
Mumbai
4 - 8 yrs
₹10L - ₹12L / yr
Media planning
Media Strategy
Digital Planning
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
+2 more
We are looking for a Media Planning Lead for one of the leading Marketing Agencies in Mumbai.
Role - Media Planning Lead
Experience - 4+ years
Location - Mumbai
About the company -
Our Client is a Mumbai-headquartered Creative & Business Transformation Company founded in 2015 & has a team of 1000+ members in 8 years. We are present in Bengaluru, New Delhi and London, UK.
We offer holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.
We are also a valued Google Premier Partner, Adobe Solution Partner, and Zoho Premium Partner to service the whole tech and media suite for businesses.
With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth!
Job Description -
- Understanding the brands business objective and establishing tangible & quantitative KPIs
- Researching and creating the right buyer's digital journey to target the right audience
- Developing a detailed media plan basis objective and coordinating with media buyers for buying inventories and execution
- Managing a performance budget, optimising and scaling campaigns against tight granular KPIs
- Using Analytics tool such as Google Analytics, SimilarWeb, SEM Rush to analyse campaign data and use the learnings to improve campaign performance
- Using Facebook Pixel Helper and & Google Tag Assistant to ensure codes are fired correctly
- Negotiating key deals with third party vendors
- Post campaign reporting and data analysis & insights
- Coordinating with the creative, web design team for an integrated campaign and recommending best practises from a media point of view
- Maintaining healthy vendor and client relations
- End to end client servicing for media for both branding and performance campaigns
- Training new media team members & interns and bringing out their best on the job and creating processes to increase team efficiency
- Pitching to new business
- Keeping up with the latest media trends & innovations.
Read more
Bengaluru (Bangalore)
4 - 10 yrs
₹12L - ₹20L / yr
Digital Marketing
Digital media
Digital strategy
Social media strategy
Media Buying
+4 more
About Merito :-
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
Our client :-
Our client is Google partner in advertising and a premier Insight-driven Marketing platform. As a managed buying solution provider, they work with leading digital-first brands in India and are expanding our footprint globally, particularly focused on fast growing app-first start-ups driving their next level of scale via programmatic media. For many of its clients, programmatic marketing has emerged amongst their top three growth marketing channels alongside Google Ads and Facebook.
Responsibilities :-
- Develop integrated digital media strategies
- Prepare and deliver presentations
- Coordinate the implementation of digital media plans
- Create and manage digital campaign budgets
- Negotiate and purchase digital advertising space
- Collaborate with internal stakeholders to deliver fully integrated campaigns
- Track digital campaign performance
- Analyze campaign metrics, prepare performance reports, and provide recommendations
- Monitor market trends and identify new digital opportunities
Requirements :-
- Bachelor's degree in communication, marketing, or advertising
- At least 4 years of digital marketing experience.
- Experience with campaign management and ad serving technology, including Google Analytics.
- Deep knowledge of paid search, display advertising, and social media advertising.
- Strong communication and presentation skills.
- Analytical thinking and problem-solving abilities.
- Organizational and time management skills.
- Highly passionate, collaborative, outgoing, creative media leader and thinker
- Excellent communication/presentation/client management skills
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
Our client :-
Our client is Google partner in advertising and a premier Insight-driven Marketing platform. As a managed buying solution provider, they work with leading digital-first brands in India and are expanding our footprint globally, particularly focused on fast growing app-first start-ups driving their next level of scale via programmatic media. For many of its clients, programmatic marketing has emerged amongst their top three growth marketing channels alongside Google Ads and Facebook.
Responsibilities :-
- Develop integrated digital media strategies
- Prepare and deliver presentations
- Coordinate the implementation of digital media plans
- Create and manage digital campaign budgets
- Negotiate and purchase digital advertising space
- Collaborate with internal stakeholders to deliver fully integrated campaigns
- Track digital campaign performance
- Analyze campaign metrics, prepare performance reports, and provide recommendations
- Monitor market trends and identify new digital opportunities
Requirements :-
- Bachelor's degree in communication, marketing, or advertising
- At least 4 years of digital marketing experience.
- Experience with campaign management and ad serving technology, including Google Analytics.
- Deep knowledge of paid search, display advertising, and social media advertising.
- Strong communication and presentation skills.
- Analytical thinking and problem-solving abilities.
- Organizational and time management skills.
- Highly passionate, collaborative, outgoing, creative media leader and thinker
- Excellent communication/presentation/client management skills
Read more
Gurugram
2 - 6 yrs
₹6L - ₹10L / yr
Media planning
Campaign Strategy
Media Research
Search
Social
+1 more
We are looking for a Manager - Media Planning for one of the leading Global Media agencies in Delhi.
Role - Manager (Media Planning)
Experience - 2 to 6 years
Location - Gurgaon/Gurugram, Delhi
About our Client:-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
About the role :-
Media Planners are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the things we'd like you to do :-
- Audience research in syndicated and 1st party data sources
- Creative spec management
- Creation of tactical plan presentation and supporting media plan templates
- Creation of campaign analysis plan templates
- Oversee the successful launch of campaigns using the "Launch Tracker"
- Maintain accuracy and timely updates of deliverable tracking documents for team
- QA of media plan set up conducted by various Activation team members
- Collate commentary on media performance and conduct first review on quality
- Adherence to team quality standard for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
- Manage accurate forecasts, media plans, and all key media planning documentation.
A bit about yourself :-
- At least 2-5 years' experience in digital media and brand planning, advertising, marketing and experience handling app-based performance clients largely
- Working knowledge and effective vocabulary across search, social, display, video, branding campaigns and/or programmatic media buying
- Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
Some of the things we'd like you to do :-
- Audience research in syndicated and 1st party data sources
- Creative spec management
- Creation of tactical plan presentation and supporting media plan templates
- Creation of campaign analysis plan templates
- Oversee the successful launch of campaigns using the "Launch Tracker"
- Maintain accuracy and timely updates of deliverable tracking documents for team
- QA of media plan set up conducted by various Activation team members
- Collate commentary on media performance and conduct first review on quality
- Adherence to team quality standard for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
- Manage accurate forecasts, media plans, and all key media planning documentation.
A bit about yourself :-
- At least 2-5 years' experience in digital media and brand planning, advertising, marketing and experience handling app-based performance clients largely
- Working knowledge and effective vocabulary across search, social, display, video, branding campaigns and/or programmatic media buying
- Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
- Experience in running Display, Video and Direct Response performance-driven digital media campaigns
- Ability to provide and meet forecasts of expected return of media investment
- Strong organizational skills with a keen ability to prioritize and multitask
- Proven problem solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
- Detail oriented and responsive, deadline-driven with strong reasoning skills
- Lead by example while motivating and coaching juniors on the team
- Manage Performance Development Cycle and Review process for juniors.
- Ability to provide and meet forecasts of expected return of media investment
- Strong organizational skills with a keen ability to prioritize and multitask
- Proven problem solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
- Detail oriented and responsive, deadline-driven with strong reasoning skills
- Lead by example while motivating and coaching juniors on the team
- Manage Performance Development Cycle and Review process for juniors.
Read more
Gurugram
11 - 18 yrs
₹30L - ₹35L / yr
Social media strategy
Campaign Strategy
Research
Campaign
We are looking for a Director / Sr. Director - Strategy for one of the leading global media agencies in India.
- We'd like you to be a trusted resource and partner to our clients, especially their product marketing and innovation leads, not afraid to have the tough conversations, when necessary, but also willing to adapt to their needs.
- We emphasize behaviours. We value emotional intelligence, curiosity, and collaboration above all else. We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas. Someone who Ensures strategy stays a common thread throughout tactical planning and idea presentations holding the entire product together.
- Evangelize the practice and its value proposition by working closely with Internal Leads of our client business teams and cross-functional teams like Content, Analytics etc.
- Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the clients business objective
Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behaviour (from/to)
- Build activation platforms/ideas stemming from data-backed cultural or behavioural insights
- Set budget allocation - topline between online/ offline & key channels identified for each in order to hit the objective
- Consult on learning agendas & implications for all campaigns/projects - take the learning and apply to the next project
- Bringing the best from the outside in - Be the in-agency/ external expert on category and consumer trends (especially media-related but not limited to), and apply that knowledge to strategy
- Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients
- Work on non-campaign projects such as brand portfolio, brand positioning, and GTM strategy as necessary
A bit about yourself:
- At least 12 years of relevant experience (strategy, media, consulting, research)
- Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
- Ability to navigate both the digital ecosystem not limited to Facebook, Google, Twitter, LinkedIn, OTTs, and also Linear TV, other offline media
- Understanding of brand and DR objectives
- Succinct in understanding client business should be able to translate business objectives to Media and close the loop with measurable metrics.
- Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions
- A Passion to help and developing people making yourself readily available to answer questions and offer support to the wider business team, and the ability to motivate people to succeed
- Vision for where communications strategy and the wider marketing industry is going
- More analytical than creative, yet strong in both
- An MBA is a plus but not a must.
Role - Director / Sr. Director (Strategy)
Experience - 11+ years
Location - Gurgaon, Delhi
About the Company :-
Our Client is a global data and measurement-driven media agency whose
mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oral, and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices
in APAC, EMEA and North America.
mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oral, and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices
in APAC, EMEA and North America.
Some of the things we would like you to do:
- We'd like you to be a trusted resource and partner to our clients, especially their product marketing and innovation leads, not afraid to have the tough conversations, when necessary, but also willing to adapt to their needs.
- We emphasize behaviours. We value emotional intelligence, curiosity, and collaboration above all else. We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas. Someone who Ensures strategy stays a common thread throughout tactical planning and idea presentations holding the entire product together.
- Evangelize the practice and its value proposition by working closely with Internal Leads of our client business teams and cross-functional teams like Content, Analytics etc.
- Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the clients business objective
Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behaviour (from/to)
- Build activation platforms/ideas stemming from data-backed cultural or behavioural insights
- Set budget allocation - topline between online/ offline & key channels identified for each in order to hit the objective
- Consult on learning agendas & implications for all campaigns/projects - take the learning and apply to the next project
- Bringing the best from the outside in - Be the in-agency/ external expert on category and consumer trends (especially media-related but not limited to), and apply that knowledge to strategy
- Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients
- Work on non-campaign projects such as brand portfolio, brand positioning, and GTM strategy as necessary
A bit about yourself:
- At least 12 years of relevant experience (strategy, media, consulting, research)
- Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
- Ability to navigate both the digital ecosystem not limited to Facebook, Google, Twitter, LinkedIn, OTTs, and also Linear TV, other offline media
- Understanding of brand and DR objectives
- Succinct in understanding client business should be able to translate business objectives to Media and close the loop with measurable metrics.
- Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions
- A Passion to help and developing people making yourself readily available to answer questions and offer support to the wider business team, and the ability to motivate people to succeed
- Vision for where communications strategy and the wider marketing industry is going
- More analytical than creative, yet strong in both
- An MBA is a plus but not a must.
Read more
Gurugram
7 - 12 yrs
₹15L - ₹30L / yr
Media planning
Digital media
Media Research
Search
Social
+4 more
We are looking for a Director - Media Planning for one of the leading global media agencies in Delhi.
Media Planners are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise,
propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the thing's we'd like you to do:
- Audience research in syndicated and 1st party data sources
- Creative spec management
- Creation of tactical plan presentation and supporting media plan templates
- Creation of campaign analysis plan templates
- Oversee the successful launch of campaigns using the Launch Tracker
- Maintain accuracy and timely updates of deliverable tracking documents for team
- QA of media plan set up conducted by various Activation team members
- Collate commentary on media performance and conduct first review on quality
- Adherence to team quality standard for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
- Manage accurate forecasts, media plans, and all key media planning
documentation.
A bit about yourself:
- At least 7-10 years experience in digital media, advertising, marketing
- Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
- Experience with Media Research Tools (ComScore, GWI, TGI, YouGov)
- Experience in running Display, Video and Direct Response performance-driven digital media campaigns
- Ability to provide and meet forecasts of expected return of media investment
- Strong organizational skills with a keen ability to prioritize and multitask.
- Proven problem-solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
- Detail oriented and responsive, deadline-driven with strong reasoning skills
- Lead by example while motivating and coaching juniors on the team
- Manage Performance Development Cycle and Review process for juniors.
Role - Director (Media Planning)
Exp - 7 to 12 years
Location - Gurgaon, Delhi
About the role :-
Media Planners are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise,
propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the thing's we'd like you to do:
- Audience research in syndicated and 1st party data sources
- Creative spec management
- Creation of tactical plan presentation and supporting media plan templates
- Creation of campaign analysis plan templates
- Oversee the successful launch of campaigns using the Launch Tracker
- Maintain accuracy and timely updates of deliverable tracking documents for team
- QA of media plan set up conducted by various Activation team members
- Collate commentary on media performance and conduct first review on quality
- Adherence to team quality standard for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
- Manage accurate forecasts, media plans, and all key media planning
documentation.
A bit about yourself:
- At least 7-10 years experience in digital media, advertising, marketing
- Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
- Experience with Media Research Tools (ComScore, GWI, TGI, YouGov)
- Experience in running Display, Video and Direct Response performance-driven digital media campaigns
- Ability to provide and meet forecasts of expected return of media investment
- Strong organizational skills with a keen ability to prioritize and multitask.
- Proven problem-solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
- Detail oriented and responsive, deadline-driven with strong reasoning skills
- Lead by example while motivating and coaching juniors on the team
- Manage Performance Development Cycle and Review process for juniors.
Read more
Mumbai
7 - 12 yrs
₹11L - ₹13L / yr
Outbound marketing
Email Marketing
Customer Relationship Management (CRM)
Reporting
Email campaign Strategy and Management
+2 more
- Manage and build overall email campaign strategies & Develop a lead generation strategy
- Work with all business units to develop relevant email campaigns to create various target audience email lists and campaigns
- Create and design various CTAs, subject lines, and email templates
- A/B testing, analysis, and reporting of email marketing campaigns
- Track and measure email marketing KPIs
- Develop and present reports on a weekly basis
- Analyze data to get smart insights & suggest methods for improvements
- Segment lists based on behaviors like past email engagement and website interactions
- Develop documentation and road maps for processes, A/B tests, drip campaigns
- Ensure emails follow industry policies and best practices
- Experience in using marketing automation platforms like Salesforce, Pardot, Eloqua or Marketo
- Monitor Marketing Leads, Opportunities, Accounts, and Contacts
- Monitor and improve database quality on a regular basis
- Should have a good understanding of Software Services and Product Engineering
- Experience in handling Events and Conferences outreach is desirable
- Experience in managing teams and nurturing talent
Skills Required
- Master’s degree in Marketing, PR, Communications, Business or similar – preferably an MBA
- 7+ years experience in Email Marketing with a B2B company or IT/ITeS firm
- Experience with Salesforce Pardot of Hubspot or similar platforms – preferably Pardo
- Experience in database segmentation, email automation, and campaign coordination
- Experience in digital analytics and data analysis - being able to communicate insights
- Hands-on experience in designing and building dashboards and campaign reports
- Strong understanding of content for emails and attention to detail/CTA
- Ability to work in a team and lead the team
- Excellent people and time management skills
- Proven track record of delivering successful, data-driven marketing automation campaign
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