WebCoir IT Solutions Private Limited

Key ResponsibilitiesEmail Marketing

• Design and execute targeted email campaigns to generate qualified leads for SEO, Web Design, and Mobile App Development services.
• Research and curate B2B contact lists for outreach.
• Write compelling email content with clear CTAs.
• Monitor campaign performance (open rates, clicks, conversions) and optimize accordingly.
• Maintain lead data in CRM and ensure timely follow-ups.

Telecalling / Lead Nurturing

• Call prospects generated via email campaigns, online research, and company-provided databases.
• Pitch our digital services (SEO, web design, mobile apps) confidently and professionally.
• Understand client requirements and set appointments or demos for the sales team.
• Follow up with potential clients and build rapport to convert cold leads into warm ones.
• Maintain detailed call logs, feedback, and follow-up status.

Key Responsibilities:

• Assist in planning and executing email marketing campaigns to generate leads.
• Create engaging email content tailored to potential clients interested in web design, mobile app development, and SEO.
• Manage and grow email contact lists.
• Monitor email performance metrics such as open rates, click-through rates, and conversions.
• Research and identify potential B2B leads and contribute to the lead generation pipeline.
• Work closely with the sales and marketing teams to align email campaigns with business goals.
• Use tools like Mailchimp, HubSpot, or similar platforms to manage campaigns.

Requirements:

• Strong written communication skills.
• Basic understanding of digital marketing and email platforms.
• Interest in web technologies and digital services.
• Self-motivated and eager to learn.
• Bachelor’s degree in Marketing, Communications, or a related field

Key Responsibilities:

• Identify potential clients through online research, LinkedIn, email campaigns, and other lead generation channels.
• Develop and execute outreach strategies via email, social media, and cold calling (if required).
• Build and maintain a pipeline of qualified leads for the sales team.
• Understand client requirements and promote our services effectively.
• Schedule meetings or demos for the sales team with potential clients.
• Maintain accurate records of leads and follow-ups using CRM tools.
• Collaborate with the marketing team to align lead generation with campaigns and content strategy.

Requirements:

• Strong communication and interpersonal skills.
• Ability to research and identify relevant leads and decision-makers.
• Familiarity with digital services like web design, mobile app development, and SEO.
• Self-motivated with a strong work ethic and target-oriented mindset.
• Basic knowledge of CRM tools (e.g., HubSpot, Zoho, or similar) is a plus.
• Bachelor’s degree in Marketing, Business, IT, or related field preferred.

Key Responsibilities:

• On-Page SEO Optimization: Optimize website content, structure, and technical elements (meta tags, headers, alt text, internal linking) to improve search rankings and user experience.
• Keyword Research: Conduct in-depth keyword research to identify high-value search terms and opportunities to target for each client’s SEO strategy.
• Content Strategy & Optimization: Collaborate with the content team to ensure content is optimized for target keywords and search intent to drive organic traffic and improve rankings.
• Technical SEO: Assist in the technical SEO audit process, identifying issues such as site speed, mobile-friendliness, broken links, and crawl errors, and collaborating with the technical team to resolve them.
• Link Building & Off-Page SEO: Develop and implement effective link-building strategies to increase domain authority and improve rankings. Identify potential partnerships, guest post opportunities, and quality backlinks.
• Analytics & Reporting: Monitor, track, and analyze key SEO metrics (traffic, rankings, conversions, etc.) using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs. Create and present detailed reports to clients and internal teams.
• Competitor Analysis: Conduct regular competitor research to identify SEO trends, strategies, and opportunities that can be leveraged to stay ahead of the competition.
• SEO Trends & Best Practices: Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices to ensure strategies remain competitive and effective.
• Collaboration: Work closely with other teams such as content, design, and development to ensure cohesive and effective SEO strategies across all client projects.

Skills & Qualifications:

• Experience: Minimum of 1-2 years of hands-on experience in SEO, preferably in an agency or digital marketing environment.
• Technical Skills: Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and other keyword research and analytics tools.
• Knowledge of SEO Practices: Solid understanding of on-page and off-page SEO, link-building strategies, technical SEO, and how search engines work.
• Analytical Skills: Strong ability to analyze data, derive insights, and make informed decisions to improve SEO performance.
• Communication Skills: Excellent written and verbal communication skills, with the ability to collaborate effectively with teams and explain SEO concepts to clients.
• Attention to Detail: Strong attention to detail, particularly when reviewing web content, identifying issues, and implementing strategies for optimization.
• Education: A degree in Marketing, Communications, IT, or a related field is preferred, but not required.