WebCoir IT Solutions Private Limited

Job Overview:

We are seeking a talented and motivated Laravel Developer to join our dynamic development team. As a Laravel Developer, you will be responsible for building and maintaining web applications using the Laravel framework. Your role will include writing clean, efficient, and well-documented code, collaborating with other developers, and ensuring the security and scalability of the applications you build.

Key Responsibilities:

• Develop and maintain high-quality web applications using Laravel.
• Write clean, scalable, and efficient code following best practices.
• Collaborate with front-end developers to integrate user-facing elements with server-side logic.
• Build and optimize databases using MySQL, PostgreSQL, or other relevant databases.
• Work with RESTful APIs to integrate with third-party services or internal systems.
• Participate in code reviews, debugging, and performance optimization tasks.
• Ensure security and data protection practices are followed in development.
• Stay updated with the latest trends and technologies related to Laravel and web development.
• Troubleshoot and resolve application issues as they arise.
• Collaborate with the design and product teams to develop new features and improve existing ones.
• Write unit and integration tests to ensure the reliability of your code.

Requirements:

• Proven experience as a Laravel Developer or similar role.
• Strong knowledge of PHP and Laravel framework.
• Familiarity with front-end technologies such as HTML, CSS, JavaScript, and Vue.js or React.
• Experience with version control systems like Git.
• Experience with database management systems like MySQL or PostgreSQL.
• Familiarity with RESTful APIs and third-party integrations.
• Understanding of MVC architecture and object-oriented programming (OOP).
• Knowledge of modern development tools and workflows (e.g., Composer, Laravel Forge, Docker).
• Strong problem-solving skills and attention to detail.
• Good communication and teamwork abilities.
• Bachelor's degree in Computer Science, Engineering, or a related field (or equivalent practical experience).

Preferred Skills:

• Experience with cloud platforms (AWS, Azure, etc.).
• Familiarity with Agile development methodologies.
• Experience with automated testing frameworks (e.g., PHPUnit).
• Knowledge of Laravel queues, jobs, and events.
• Experience with deployment tools and CI/CD pipelines.

Key Responsibilities:

• Email Campaign Strategy: Design and execute end-to-end email marketing campaigns, from planning and segmentation to content creation and performance tracking.
• Content Creation: Collaborate with the creative and content teams to design eye-catching and persuasive email templates, copy, and visuals that align with the campaign objectives and client branding.
• List Management & Segmentation: Manage and segment email lists for targeted outreach based on demographics, behaviors, and previous engagements.
• Campaign Analysis & Optimization: Monitor campaign performance, analyze key metrics (open rates, click-through rates, conversion rates), and adjust strategies to improve results.
• A/B Testing: Conduct A/B testing on various email elements (subject lines, calls-to-action, design) to optimize performance and enhance the effectiveness of campaigns.
• Email Automation: Set up and manage email automation workflows, ensuring timely and relevant communication with prospects and customers.
• Compliance & Best Practices: Ensure all emails comply with industry standards, including GDPR and CAN-SPAM regulations, and adhere to email marketing best practices.
• Reporting & Insights: Prepare detailed performance reports for internal and client review, providing actionable insights for future campaigns.
• Collaboration: Work cross-functionally with design, sales, and content teams to ensure cohesive campaigns and marketing strategies.

Key Responsibilities:

• On-Page SEO: Optimize web pages to improve search engine rankings, including optimizing meta tags, headings, images, and internal links.
• Keyword Research: Conduct keyword research to identify high-traffic, relevant keywords to target and create optimized content strategies.
• Content Optimization: Ensure that content is aligned with SEO best practices to drive organic traffic.
• Link Building: Develop and implement strategies to build quality backlinks, enhancing website authority and rankings.
• SEO Reporting: Use SEO tools like Google Analytics, SEMrush, Ahrefs, etc., to monitor and analyze website performance, providing insights and recommendations.
• Competitor Analysis: Regularly analyze competitor websites to identify trends, strengths, and weaknesses, and leverage insights to improve SEO strategy.
• Technical SEO: Assist with technical SEO tasks such as improving site speed, mobile optimization, and fixing crawl errors.
• SEO Audits: Conduct SEO audits to identify areas of improvement on the website and implement changes to optimize SEO performance.
• Collaboration: Work closely with content, marketing, and technical teams to align SEO strategies across all digital platforms.