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Job Title: SMO Executive

Job Summary:

The SMO Executive is responsible for developing and executing social media optimization strategies to enhance the brand’s online presence, increase audience engagement, and drive traffic to the company’s digital platforms. This role involves content creation, platform management, performance analysis, and continuous improvement of social media campaigns.

Key Responsibilities:

• Social Media Strategy Development:
• Design and implement effective SMO strategies tailored to various social platforms.
• Stay updated with the latest social media trends, algorithm updates, and best practices.
• Content Creation & Management:
• Create engaging content (text, images, video) that aligns with the brand’s voice and objectives.
• Plan and schedule posts using social media management tools to ensure timely and consistent communication.
• Community Engagement:
• Monitor social media channels, respond to comments, messages, and reviews in a timely manner.
• Foster and maintain active relationships with the online community and influencers.
• Campaign Management & Optimization:
• Launch, manage, and optimize social media campaigns to drive engagement and conversions.
• Collaborate with the digital marketing team to integrate SMO efforts with overall marketing strategies.
• Analytics & Reporting:
• Track and analyze key performance indicators (KPIs) such as reach, engagement, traffic, and conversion rates.
• Prepare regular reports with insights and actionable recommendations for continuous improvement.
• Brand Monitoring:
• Ensure all social media content maintains brand consistency and complies with industry guidelines.
• Monitor competitors and industry trends to identify new opportunities.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management and optimization.
• Strong understanding of social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) and their respective audiences.
• Excellent written and verbal communication skills.
• Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
• Creative mindset with a keen eye for design and content quality.
• Ability to analyze data and derive actionable insights.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Preferred Qualifications:

• Experience with paid social media advertising.
• Knowledge of SEO and its interplay with SMO.
• Basic graphic design skills and familiarity with design tools such as Adobe Creative Suite.

Full Stack Engineer Role

🏘 Why Propacity?

In a country like India where every Indian aspires to have a home which provides both emotional & financial stability. Typically, real estate brokers are responsible for closing transaction for buyers, and sellers. In fact, the data suggests > 90% transactions occur via 1.5 million real estate brokers.

Unfortunately, real estate brokers are having a painful time managing their business on their own. This is leading to awful customer experience for buyers, and sellers.

Propacity is creating a platform which empowers real estate brokers to create trustworthy experience for Indians customers looking to invest their life savings.

🏚 What does Propacity Platform do?

• Solve for lead generation, lead management, market insights, growth opportunities, and more
  
  
• The platform makes the broker more efficient, more data informed, increases his income, and enables him to engage better with customer.

💛  Team Propacity

Started in 2020, we are of one of India's fastest-growing PropTech startup. We are a team of startup heroes, technology enthusiasts, product makers and business operators who want to create trustworthy real estate experience for Indians investing their lifesavings in the real estate.

Currently, working with over 200+ real estate brokers in 20+ Indian Cities.

Our team is super passionate, customer obsessed and extremely supportive of each other.

🚀 Why join us?

As a Full Stack Founding Engineer, you will be responsible for the technical implementation of Propacity Platform with other A+ Engineers

We are redefining the real estate industry. It will be hard and there are a ton of challenges facing us. However, with the right mindset, strategy, and the world-class team that we’re building, we know we can push the world forward, and build the biggest business imaginable.

 👩🏽‍💻👨‍💻 YOUR ROLE 

• Develop code for the Propacity Platform
• Collaborate with the product & design team for making decisions based on your codebase expertise
• Own the development process from the architecture stage till the product is shipped
• Promote code quality, new technologies, and architectural design within the company
• Work and develop a team of engineers who can ship fast
• Have fun collaborating with your team, and communicate as much as you can

✅  Should Have Expertise:

• Experience: You have 3+ years of professional product development experience with MERN Stack :  building server applications in Node.js along with JS Frameworks, system design.

• Server expertise: Good experience with deploying applications on AWS & devops

• Databases: You have in-depth knowledge of RDMS as well as no-sql databases and are capable of designing scalable database models based on the product and security requirements. You have also experience with in-memory databases such as Redis and queuing frameworks for running tasks asynchronously.

• Front end expertise: Good understanding of React.js, frameworks, and libraries

• CS Fundamentals: You possess strong computer science fundamentals: data structures, algorithms, API’s, micro-services, distributed systems, and information retrieval.

• 3rd Party API integrations: API Integrations for fb, Instagram, google ads & more into our product

• Github: You have some JS projects/products on GitHub Repository that are worthy of public view.

• Product focused: You take pride in building innovative and shipping fast

• Problem solver: You excel at understanding and solving complex problems. You have great attention to detail.

• Quality communicator: You can break down tricky topics in writing and work with the team together

• Feedback: You are humble, kind, and are open to product feedback

• Location: Remote/New Delhi

✅  Good to Have:

• Automated Tests: Automated Tests to test the Restful API’s

• Design Basics: Basic understanding of the Figma Tool

• Mobile Applications: Basic Understanding of app. development via React Native 

 🤙  OUR HIRING PROCESS

Yes, we make sure every candidate who joins Propacity brings in the right DNA, has growth mindset, maximises peer-to-peer learning, ownership oriented and enjoys building tech products. 

Step 1: You apply for the job at Propacity

Step 2: Short Intro Call with the Founder(s)

Step 3: Technical Interview Round(s)

Step 4: Evaluation of your Technical Expertise

Step 5: Founder Round for DNA Check

Step 6: Job offer rollout

Step 7: Join the Team Propacity & start building

🎁  PROPACITY BENEFITS 

🕰 Generous Office Timings 

• Flexible working hours
• Flexible Leave Policy

✍️ Investing in Your Growth 

• Mentoring by top industry talent
• Working Directly with the Founders
• Shared Learning with Super Smart Team Members
• Ownership to build products and teams

💰 Financial Success 

• Company ESOPS
• Expected CTC : 18 - 25 Lakhs per annum

What you need to have:

• Minimum 2 years of data analytics and interpretation experience
• Proven experience to show how data analytics shaped strategy, marketing and product. Should have multiple examples of this based on current and past experience
• Strong Data Engineering skills using tools like SQL, Python, Tableau, Power BI, Advanced Excel, PowerQuery etc
• Strong marketing acumen to be able to translate data into marketing outcomes
• Good understanding of Google Analytics, Google AdWords, Facebook Ads, CleverTap and other analytics tools
• Familiarity with data sources like Branch/ Clevertap / Firebase, Big Query, Internal Tables (User/ Click/ Transaction/ Events etc)    

Are you looking for a Senior Backend Engineer role in a high growth startup? Are you eager to learn and make a difference at work every day? If so, then read on.

At PlumQR, we work on revolutionizing the Food & Beverage industry with our cloud-based tech products. Millions of businesses across the world are switching for better, smarter & more hygienic products to reinvent their businesses. If you have what it takes to innovate & lead, we have just the right opportunity for you.

Requirements

• Minimum 3 years as a Senior Backend Engineer
• Strong software development experience in a SaaS product company
• Significant experience with NodeJS, React.js, React Native, MySQL, MongoDB, Java
• Cloud computing services (e.g. Google Cloud Platform)
• Strong problem-solving skills
• Ability to explain technical details to people inside the company