12+ Mobile App Marketing Jobs in Bangalore (Bengaluru) | Mobile App Marketing Job openings in Bangalore (Bengaluru)

About WorkIndia

WorkIndia started with One & Only One Purpose -- To provide jobs to the underprivileged of India who lack access to basic necessities and resources 

Our Vision is “To Provide meaningful livelihoods to the 25.8 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet”.

Far too many individuals are deprived of access to meaningful job opportunities thanks to untrustworthy, opaque & inefficient systems of hiring. WorkIndia is here to change that - through a 100% automated, tech-driven, marketplace for blue-collar hiring.

WorkIndia has achieved a scale of 2.8 Crore registered job seekers, 1.7 million registered employers, 3.1 million interview calls and 110k+ hireds happening through the platform per month, entirely driven through technology.

Role: Digital Marketing Manager - Google and Affiliates

What you will be doing

• Drive quality  user acquisition at scale through Google by creating exceptional  app campaigns and ads
• Analyse and optimize app installation ad campaigns to increase ROAS
• Research and implement new features and strategies to improve campaign effectiveness
• Develop and implement affiliate marketing strategies and campaigns to increase brand visibility, drive traffic, and acquire new customers.
• Grow and Scale  the affiliate network to increase the number of user acquisitions
• Negotiate and manage contracts, commissions, and terms with affiliate partners to ensure profitability and mutual benefits.
• Monitor and analyze affiliate performance, conversion rates, and ROI to identify areas for optimization,improvement and fraud prevention
• Monitor and analyze campaigns daily to meet goals
• Measure and report daily on the performance of digital marketing campaigns
• Collaborate with the Graphic Design team to create compelling creatives and promotional materials
• Collaborate with cross-functional teams, including product, design, and customer support, to optimize the customer journey and enhance the affiliate partner experience.
• Pushing our Digital marketing Strategies beyond industry best practices

What you will need

• Mandatory Hands on experience in Google UAC and MMP 
• Excellent skills in Excel and Data Querying
• Experience in using marketing data tools (Appsflyer/ Branch / Singular ) and marketing analytics
• Start-up background or willingness to work in a start-up environment
• Our ideal candidate has 1-4 years of digital marketing experience
• Excellent negotiation and communication skills, with the ability to build and maintain effective relationships with affiliate partners.
• An analytical mind and an interest in the Digital marketing industry is a must
• Eager to learn, self-driven, independent problem-solving ability

Looking for a Product Head who will have full ownership for multiple areas of the product, including product roadmap and release planning. Responsibilities include listening to customers, creating business requirements, defining user stories, building prototypes, collaborating with the engineering team for product development, and ensuring the launch and adoption of these solutions. The detailed list of responsibilities are captured below:

• Own the strategy and roadmap for designated product areas. Be an advocate for the customer and keep a close eye on the competition and industry to build the roadmap in alignment with the long-term product vision.
• Plan and manage all stages of the product life cycle, from ideation to launch, adoption/growth, and sunsetting.
• Develop business cases for each product initiative to demonstrate customer need, feasibility, pricing, addressable and realizable revenues, competitive positioning, implementation plan, and support costs, etc.
• Work with the product design team to iteratively develop highly usable, intuitive, and pixel-perfect designs and prototypes.
• Collaborate with the sales and marketing teams to build a strong GTM strategy and be the spokesperson for the product within the industry by hosting webinars, events, etc.
• Mentor other junior product managers and product designers on the team.
• Lastly, but most importantly, work closely with the engineering team to build a repeatable and efficient process for product delivery including but not limited to backlog grooming, prioritization, and sprint planning.

• Who is a good fit for this role?

  Consider yourself a good fit for this role if you have these characteristics. Don’t worry if you don’t check every item on the list below. If you have the attitude to constantly challenge and upskill yourself, you might still be a good fit.

  • Full product funnel ownership - You have 8+ years of product management experience for a consumer or B2B SaaS service, with multiple launches under your belt.
  • Deep empathy for user needs - You love talking to users, and you have multiple approaches for understanding what matters to them and why.
  • Ability to communicate effectively - You can clearly communicate with different internal stakeholders and external stakeholders. You are comfortable speaking the language of engineers on one end and customers, executives, or other business stakeholders on the other end. You thrive on ambiguity. You are as comfortable articulating vision and strategy as you are writing detailed product requirements.
  • Attention to detail - You obsess about the smallest product details, from color to positioning and tone of language. You benchmark yourself against the best in the industry and aim to build the best. You are able to build systems that enable the team to maintain a high bar for quality.
  • You ask and answer the right questions - You develop smart hypotheses and have a knack for designing research and experiments to prove them. You love data, and the know-how to interpret and think critically about results.
  • Understanding of technology frameworks and concepts - You can work closely with the engineering team, to understand tradeoffs and make decisions around prioritization and scope.
  • Team orientation - You go above and beyond to make your product and team successful, whether it’s filing bugs or organizing team offsite. You believe and understand that strong products are built by closely-knit teams. You are naturally inclined towards owning criticism and deflecting praise to the team.

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  What can you look for?

  The opportunity to shape and build a product through its very early stages, a wide breadth of responsibilities, and an opportunity to challenge yourself every day. The product is one of the prominent solutions in the Indian geography and witnessing rapid adoption and growth across multiple world geographies including the US and Europe. You get the chance to collaborate with a highly skilled team with a good mix of experience and a can-do attitude.

  We are

  A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. Empuls works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners, or consumers for better business results.

  Way forward

  We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

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Responsibilities:

• Build user journeys and communication strategies for every funnel the user goes through in the app
• Build highly engaging campaigns across user funnels to increase conversion rates
• Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
• Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
• Work with internal and external stakeholder to seamlessly drive all campaigns 
• Constantly look for funnel drop offs and optimise every step to increase conversion rates
• Share data on daily, weekly and monthly basis with the larger team

Requirement:

• 5+ years of hands-on experience in working with user engagement platforms like WebEngage
• Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
• Knowledge of HTML coding to create emailers is a must
• Experience working in a B2C product or Edtech is preferrable