Mobile App Marketing Jobs in Bangalore (Bengaluru)

Explore top Mobile App Marketing Job opportunities in Bangalore (Bengaluru) from Top Companies & Startups. All jobs are added by verified employees who can be contacted directly below.
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DP
Posted by Michael Hoppitt
Bengaluru (Bangalore)
2 - 6 yrs
Best in industry
Google Play Services
Mobile App Marketing
Keyword Research
App Store
ASO
  • Job Title - ASO Manager

  • Reports Into - Head of Digital Marketing

  • Location - Hybrid / India


A Little Bit about Kwalee….

Kwalee is one of the world’s leading multiplatform game developers and publishers, with well over 900 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe.


What’s In It For You?

  • Hybrid working - 3 days in the office, 2 days remote/ WFH is the norm

  • Flexible working hours - we trust you to choose how and when you work best

  • Profit sharing scheme - we win, you win 

  • Private medical cover - delivered through BUPA

  • Life Assurance - for long term peace of mind

  • On site gym - take care of yourself

  • Relocation support - available

  • Quarterly Team Building days - we’ve done Paintballing, Go Karting & even Robot Wars

  • Pitch and make your own games on  Creative Wednesdays!


Are You Up To The Challenge?
 

As our ASO Manager you will define our App Store Optimisation strategy, working with other teams to create, test and optimise our app stores.


Your Team Mates

As a core department at Kwalee, the Marketing teams are goal-driven people with a knack for hitting key results. Marketing is a paradoxical game for them. Using accurate data and convincing copy, they make powerful business decisions that turn our games into chart-topping successes.


What Does The Job Actually Involve?

  • Operate our App Store Optimisation strategies and play a key role in defining them

  • Increase organic traffic and app store conversion rates of our apps through data driven methods

  • Assisting in the creation and planning of ASO tests

  • Monitor and report on ASO tests and Keyword data

  • Use statistical testing and predictive modelling to recommend changes to App Store elements

  • Analyse and manage data from multiple sources to aid decision making

  • Coordinating internally with different stakeholders to produce creative, analysis and other deliverables

  • Monitor and report on competitors

  • Analyse how millions of players interact with our App Stores


Your Hard Skills

  • 2+ years experience handling App Store Optimisation strategy for mobile apps or games

  • Experience with App Store Connect and Google Play Console

  • Key understanding of how metadata differs across store pages

  • Experience with keyword research and optimisation

  • Experience analysing and managing data with tools such as Excel


Your Soft Skills

Kwalee has grown fast in recent years but we’re very much a family of colleagues. We welcome people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances, and all we ask is that you collaborate, work hard, ask questions and have fun with your team and colleagues. 


We don’t like egos or arrogance and we love playing games and celebrating success together. If that sounds like you, then please apply.


A Little More About Kwalee

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts.


Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle.


We have an amazing team of experts collaborating daily between our studios in Leamington Spa, Lisbon, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, Cyprus, the Philippines and many more places around the world. We’ve recently acquired our first external studio, TicTales, which is based in France. 


We have a truly global team making games for a global audience, and it’s paying off: - Kwalee has been voted the Best Large Studio and Best Leadership Team at the TIGA Awards (Independent Game Developers’ Association) and our games have been downloaded in every country on earth - including Antarctica!

Read more
Bengaluru (Bangalore)
2 - 7 yrs
Best in industry
Data Analytics
Data Science
Mobile App Marketing

Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 750 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. Alongside this, we also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe. 

We have a team of talented people collaborating daily between our studios in Leamington Spa, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, the Philippines and many more places, and we’ve recently acquired our first external studio, TicTales which is based in France. We have a truly global team making games for a global audience. And it’s paying off: Kwalee has been recognised with the Best Large Studio and Best Leadership awards from TIGA (The Independent Game Developers’ Association) and our games have been downloaded in every country on earth!

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle. Could your idea be the next global hit?

What’s the job?

As our Data Scientist (Game / Concept Testing), you’ll be overseeing our critical ‘game discovery’ process, ensuring that we’re using the best data-driven methods for identifying hit hyper-casual games. You’ll be working with multiple teams within the company as well as external network partners to learn how we currently test concepts, then aim to iterate on and improve these methods in step with developments in the market.

A great opportunity for those with a love for growth hacking, data-driven testing and hyper-casual.

What you tell your friends you do 

“I figure out how we find our hit hyper-casual titles!”

What you will really be doing

  • Analysing UA campaigns across a range of social channels and ad networks to assess their ability to identify profitable hyper-casual titles

  • Devising new methods and techniques for testing games

  • Running customised and experimental campaigns to test new methods and concepts

  • Working with the Head of Digital Marketing and Head of Growth to define overall strategy for Game Discovery for both our internal development team and publishing team

  • Partnering with our Data Science team to invent and prepare in-depth reporting and information sharing for game discovery tests

  • Presenting developments and findings to a multi-disciplinary group of experts across our internal teams

  • Communicating with external network partners to better understand their systems


How you will be doing this

  • You’ll be part of an agile, multidisciplinary and creative team and work closely with them to ensure the best results.

  • You'll think creatively and be motivated by challenges and constantly striving for the best.

  • You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you will get it. We even have a robot!


Team

Our talented team is our signature. We have a highly creative atmosphere with more than 200 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse team, including David Darling and the creator of the Micro Machines video games.


Skills and Requirements

  • At least 2 years of experience working within the Mobile UA / Mobile Marketing field, either within an app publisher or an ad network

  • A degree in a numerically focussed degree discipline such as, Maths, Physics, Economics, Chemistry, Engineering, Biological Sciences

  • Experience working across multiple teams with ability to organise and manage

  • A record of outstanding contribution to data science projects.

  • People-person with excellent communication skills

  • Passion for mobile games

  • Excellent organisation skills with strong attention to detail


We offer

  • We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment

  • In addition to a competitive salary we also offer private medical cover and life assurance

  • Creative Wednesdays!  (Design and make your own games every Wednesday)

  • 20 days of paid holidays plus bank holidays 

  • Hybrid model available depending on the department and the role

  • Relocation support available 

  • Great work-life balance with flexible working hours

  • Quarterly team building days - work hard, play hard!

  • Monthly employee awards

  • Free snacks, fruit and drinks


Our philosophy

We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.

Kwalee makes games to bring people, their stories, and their interests together. As an employer, we’re dedicated to making sure that everyone can thrive within our team by welcoming and supporting people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances. With the inclusion of diverse voices in our teams, we bring plenty to the table that’s fresh, fun and exciting; it makes for a better environment and helps us to create better games for everyone! This is how we move forward as a company – because these voices are the difference that make all the difference.

Read more
DP
Posted by Michael Hoppitt
Bengaluru (Bangalore)
2 - 7 yrs
Best in industry
Data Analytics
Data Science
Mobile App Marketing
Digital Marketing
Gaming

Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 750 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. Alongside this, we also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe. 

We have a team of talented people collaborating daily between our studios in Leamington Spa, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, the Philippines and many more places, and we’ve recently acquired our first external studio, TicTales which is based in France. We have a truly global team making games for a global audience. And it’s paying off: Kwalee has been recognised with the Best Large Studio and Best Leadership awards from TIGA (The Independent Game Developers’ Association) and our games have been downloaded in every country on earth!

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle. Could your idea be the next global hit?

What’s the job?

As our UA Manager (Game / Concept Testing), you’ll be overseeing our critical ‘game discovery’ process, ensuring that we’re using the best data-driven methods for identifying hit hyper-casual games. You’ll be working with multiple teams within the company as well as external network partners to learn how we currently test concepts, then aim to iterate on and improve these methods in step with developments in the market.

A great opportunity for those with a love for growth hacking, data-driven testing and hyper-casual.

What you tell your friends you do 

“I figure out how we find our hit hyper-casual titles!”

What you will really be doing

  • Analysing UA campaigns across a range of social channels and ad networks to assess their ability to identify profitable hyper-casual titles

  • Devising new methods and techniques for testing games

  • Running customised and experimental campaigns to test new methods and concepts

  • Working with the Head of Digital Marketing and Head of Growth to define overall strategy for Game Discovery for both our internal development team and publishing team

  • Partnering with our Data Science team to invent and prepare in-depth reporting and information sharing for game discovery tests

  • Presenting developments and findings to a multi-disciplinary group of experts across our internal teams

  • Communicating with external network partners to better understand their systems


How you will be doing this

  • You’ll be part of an agile, multidisciplinary and creative team and work closely with them to ensure the best results.

  • You'll think creatively and be motivated by challenges and constantly striving for the best.

  • You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you will get it. We even have a robot!


Team

Our talented team is our signature. We have a highly creative atmosphere with more than 200 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse team, including David Darling and the creator of the Micro Machines video games.


Skills and Requirements

  • At least 2 years of experience working within the Mobile UA / Mobile Marketing field, either within an app publisher or an ad network

  • A degree in a numerically focussed degree discipline such as, Maths, Physics, Economics, Chemistry, Engineering, Biological Sciences

  • Experience working across multiple teams with ability to organise and manage

  • A record of outstanding contribution to data science projects.

  • People-person with excellent communication skills

  • Passion for mobile games

  • Excellent organisation skills with strong attention to detail


We offer

  • We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment

  • In addition to a competitive salary we also offer private medical cover and life assurance

  • Creative Wednesdays!  (Design and make your own games every Wednesday)

  • 20 days of paid holidays plus bank holidays 

  • Hybrid model available depending on the department and the role

  • Relocation support available 

  • Great work-life balance with flexible working hours

  • Quarterly team building days - work hard, play hard!

  • Monthly employee awards

  • Free snacks, fruit and drinks


Our philosophy

We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.

Kwalee makes games to bring people, their stories, and their interests together. As an employer, we’re dedicated to making sure that everyone can thrive within our team by welcoming and supporting people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances. With the inclusion of diverse voices in our teams, we bring plenty to the table that’s fresh, fun and exciting; it makes for a better environment and helps us to create better games for everyone! This is how we move forward as a company – because these voices are the difference that make all the difference.

Read more
Bengaluru (Bangalore)
2 - 8 yrs
₹8L - ₹12L / yr
Digital Marketing
Marketing management
Google Adwords
Facebook Marketing
Social Media Marketing (SMM)
+8 more
Key Responsibilities

- Develop and execute Performance Marketing campaigns to help acquire and retain customers, as well as upsell its products or services

- Strong understanding of Data, Funnels, Performance Metrics

- Understand the needs, motivation, and behavior of users and define priorities of tests based on impact, confidence, and easiness

- Work with the engineering, design, and product team to implement tests quickly

- Track, measure and analyze performance & continuously optimize them

- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.

- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships
Read more
DP
Posted by Vahak Talent
Bengaluru (Bangalore)
4 - 7 yrs
₹10L - ₹15L / yr
Digital Marketing
Social Media Marketing (SMM)
Mobile App Marketing
Social media strategy
Search Engine Optimization (SEO)
+1 more

About Vahak:

Founded in 2019, Vahak is India's largest online transport marketplace with more than 10L+ transporters and lorry owners on its platform. It’s a B2B marketplace for agents & brokers, transporters and individual lorry owners to carry out seamless load and lorry bookings.


JD for Senior Digital Marketing Manager: 

We're looking for someone who thrives in the very early stages of a company and is self motivated, multi-tasker, and a demonstrated team-player. Also, get the best learning experience  working directly with the founding team. Candidates will be directly reporting to the Growth & Marketing Head. 


Roles and Responsibilities: 

  • Plan monthly/quarterly performance marketing strategy to drive growth.
  • Driving activations and repeat transactions from users. 
  • Using Engagement & Analytics platforms for journey building & segmentation of users  for targeted campaigns. 
  • Re-engaging with users to increase their time spent on the site or app. 
  • Evaluate and optimize the end-to-end Sales Funnel.
  • Plan digital channel mix visitor traffic, conversion rates, ROAS etc.
  • Proactively recommend creative ideas & drive the optimum strategy for new user acquisition.
  • Optimize allocation of budget & drive continuous improvements in key metrics.
  • Execute and manage all paid media campaigns directly and in alignment with internal and external stakeholders.
  • Regularly measure, review & report all campaigns.
  • Regularly follow market trends & implement the latest marketing tools & strategies.
  • Capturing & reporting of key metrics through Google, Clevertap & branch analytics, high degree of familiarity with the tools.
  • Insights from the analytics to be implemented into successive performance campaigns & larger website/app strategy.
  • Reviews & reporting with other teams & internal stakeholders.

Requirements: 

  • 4-6+ years of experience in Digital Marketing (Startup/Tech Logistics/Transport industry experience would  be an added advantage.) 
  • Strong understanding of the User Funnel for acquisition & retention. 
  • Prior experience using Engagement, MMP & Analytics tools is a must (such as Branch, Appsflyer,  Mixpanel, Clevertap, Moengage, Netcore, Exotel, Webengage etc) 
  • Strong understanding of Remarketing campaigns. 
  • A strong grasp of web analytics, A/B testing, and metrics-driven marketing. ∙ Attention to detail and the ability to effectively multi-task in a deadline driven  atmosphere. 
  • Highly proficient in Excel, Database query. 
Read more

A fast-growing SaaS commerce company,Permanent WFH

Agency job
via Jobdost by Mamatha A
Remote, Bengaluru (Bangalore)
8 - 15 yrs
₹40L - ₹60L / yr
Product Management
Product Manager
B2B Marketing
Product Marketing
Technology Marketing
+5 more

Looking for a Product Head who will have full ownership for multiple areas of the product, including product roadmap and release planning. Responsibilities include listening to customers, creating business requirements, defining user stories, building prototypes, collaborating with the engineering team for product development, and ensuring the launch and adoption of these solutions. The detailed list of responsibilities are captured below:

  • Own the strategy and roadmap for designated product areas. Be an advocate for the customer and keep a close eye on the competition and industry to build the roadmap in alignment with the long-term product vision.
  • Plan and manage all stages of the product life cycle, from ideation to launch, adoption/growth, and sunsetting.
  • Develop business cases for each product initiative to demonstrate customer need, feasibility, pricing, addressable and realizable revenues, competitive positioning, implementation plan, and support costs, etc.
  • Work with the product design team to iteratively develop highly usable, intuitive, and pixel-perfect designs and prototypes.
  • Collaborate with the sales and marketing teams to build a strong GTM strategy and be the spokesperson for the product within the industry by hosting webinars, events, etc.
  • Mentor other junior product managers and product designers on the team.
  • Lastly, but most importantly, work closely with the engineering team to build a repeatable and efficient process for product delivery including but not limited to backlog grooming, prioritization, and sprint planning.
  • Who is a good fit for this role?

    Consider yourself a good fit for this role if you have these characteristics. Don’t worry if you don’t check every item on the list below. If you have the attitude to constantly challenge and upskill yourself, you might still be a good fit.

    • Full product funnel ownership - You have 8+ years of product management experience for a consumer or B2B SaaS service, with multiple launches under your belt.
    • Deep empathy for user needs - You love talking to users, and you have multiple approaches for understanding what matters to them and why.
    • Ability to communicate effectively - You can clearly communicate with different internal stakeholders and external stakeholders. You are comfortable speaking the language of engineers on one end and customers, executives, or other business stakeholders on the other end. You thrive on ambiguity. You are as comfortable articulating vision and strategy as you are writing detailed product requirements.
    • Attention to detail - You obsess about the smallest product details, from color to positioning and tone of language. You benchmark yourself against the best in the industry and aim to build the best. You are able to build systems that enable the team to maintain a high bar for quality.
    • You ask and answer the right questions - You develop smart hypotheses and have a knack for designing research and experiments to prove them. You love data, and the know-how to interpret and think critically about results.
    • Understanding of technology frameworks and concepts - You can work closely with the engineering team, to understand tradeoffs and make decisions around prioritization and scope.
    • Team orientation - You go above and beyond to make your product and team successful, whether it’s filing bugs or organizing team offsite. You believe and understand that strong products are built by closely-knit teams. You are naturally inclined towards owning criticism and deflecting praise to the team.

    What can you look for?

    The opportunity to shape and build a product through its very early stages, a wide breadth of responsibilities, and an opportunity to challenge yourself every day. The product is one of the prominent solutions in the Indian geography and witnessing rapid adoption and growth across multiple world geographies including the US and Europe. You get the chance to collaborate with a highly skilled team with a good mix of experience and a can-do attitude.

    We are

    A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. Empuls works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners, or consumers for better business results.

    Way forward

    We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

Read more

A Fintech Startup

Agency job
via Qrata by Prajakta Kulkarni
Bengaluru (Bangalore)
4 - 10 yrs
₹15L - ₹40L / yr
Product Marketing
Growth Hacking
Mobile App Marketing
What Would You Do?
We are looking for a product marketing manager to develop user funnels and communication strategies to drive engagement and referrals on the One Code app. Our ideal candidate is a passionate & experienced Product Marketer with proven success in working with digital products and/or e-commerce for curating & driving product engagement end to end

Responsibilities:
● Build user journeys and communication strategies for every funnel the user goes through in the app
● Build highly engaging campaigns across user funnels to increase conversion rates
● Drive repeat users, referrals through Email, Push Notifications and other product
touchpoints
● Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and
renewals.
● Work with internal and external stakeholder to seamlessly drive all campaigns
● Constantly look for funnel drop offs and optimize every step to increase conversion rates
● Share data on daily, weekly and monthly basis with the larger team

Requirement:
● 4+ years of hands-on experience in working with user engagement platforms like
WebEngage
● Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
● Knowledge of HTML coding to create emailers is a must
● Experience working in a B2C product is preferrable

Why join us?
- You will get to work with an experienced team who has worked in multiple startups.
- Experimenting is the name of the game
- Grow with us. It is a family
Read more
Bengaluru (Bangalore)
2 - 10 yrs
₹10L - ₹15L / yr
Operations
Partnership and Alliances
Business Development
Marketing
Monetization
+6 more
We are looking for a Publisher Partnerships Manager who would be responsible for acquisition and partner management of Indian and global app publisher partners to work with Google Admob, Ad Manager, and GreedyGame's app monetization solutions.

JOB DETAILS:

Seniority Level: Mid-Senior Level
Industry: Marketing & Advertising
Employment Type: Full-Time
Job Functions: Marketing, Business Development, Operations
Job Location: Bengaluru
Experience: 2+ Years

WHAT WILL BE YOUR RESPONSIBILITIES?

1. Identify and hunt publishers and understand their challenges in monetization and marketing.
2. Identify and onboard publishers, cultivating a relationship of trust with them.
3. Coordinate Google DFP, Admob, Facebook Audience Network, and Ad Manager integration and setting up of ad placements for Publishers
4. Expand the relationships with existing Publishers by continuously proposing solutions that meet their objectives.
5. Work with ad networks and internal teams to run successful ad monetization strategies.
6. Serve as the link of communication between publishers and Advertisers.
7. Resolve any issues and problems faced, troubleshoot, and deal with complaints to maintain relationships.
8. Prepare regular reports of progress and forecasts for these stakeholders using key account metrics.

WHAT ARE WE LOOKING FOR?

1. 2+ years experience in operations/marketing/business development roles preferably Mobile App Monetisation expertise - including device SDK implementations across demand & supply partnerships on mobile.
2. Know the process of ad implementation through SDKs.
3. Should have a good understanding of Google DFP, AdMob, FAN, and Ad Manager.
4. Understand revenue trends of networks and suggest changes on apps, to increase revenue.
5. Reach out to potential ad network partners for monetization.
6. Hands-on experience in configuring and managing ads through mediation tools for mobile and online.
7. Should have a keen interest in market research for ad monetization.
8. Analytical mindset with good communication and interpersonal capabilities, able to work independently.

SKILLS AND ABILITIES:

1. Google AdMob
2. Google Ad Manager
3. DoubleClick For Publisher (DFP)
4. Facebook Audience Network (FAN)
5. App Monetisation

WHAT'S IN IT FOR YOU?

1. An opportunity to be a part of a fast scaling start-up in the AdTech space that offers unmatched services and products.
2. To work with a team of young enthusiasts who are always upbeat and self-driven to achieve bigger milestones in shorter time spans.
3. A workspace, that is wide open as per open door policy at the company, located in the happening center of Bangalore.
4. A well-fed stomach makes the mind work better and therefore- free lunch with a wide variety on all working days of the week, a stocked up pantry to satiate your want for munchies, a Foosball table to burst stress and above all a great working environment.
5. We believe that we grow as we grow. Once you are a part of our team, your growth also becomes essential to us, and in order to make sure that happens, there are timely formal and informal feedback sessions.
Read more

An EdTech Startup

Agency job
via Qrata by Prajakta Kulkarni
Bengaluru (Bangalore)
4 - 9 yrs
₹8L - ₹30L / yr
Product Marketing
Product Marketer
User Engagement
Mobile App Marketing
Digital Marketing
+1 more

Responsibilities:

  • Build user journeys and communication strategies for every funnel the user goes through in the app
  • Build highly engaging campaigns across user funnels to increase conversion rates
  • Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
  • Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
  • Work with internal and external stakeholder to seamlessly drive all campaigns 
  • Constantly look for funnel drop offs and optimise every step to increase conversion rates
  • Share data on daily, weekly and monthly basis with the larger team

 

Requirement:

  • 5+ years of hands-on experience in working with user engagement platforms like WebEngage
  • Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
  • Knowledge of HTML coding to create emailers is a must
  • Experience working in a B2C product or Edtech is preferrable
Read more

Business Travel Solutions Brand

Agency job
via Unnati by Veena Salian
Bengaluru (Bangalore)
5 - 10 yrs
₹10L - ₹20L / yr
Product Market
Product Marketing
Technology Marketing
Growth Hacking
Pricing Strategy
+5 more
Are you an expert marketer and keen to work in a SaaS environment, and want to give your career the right stepping stone, then read on.

Our client is a unique SaaS-based platform, that helps business travelers get personalized travel itineraries. This gives companies and their employees access to enjoy cost-effective, convenient and rewarding travel options. While most of the other companies provide offline solutions, our client uses state-of-art technology and AI-based solutions to offer cheaper booking options, and other offers that cover end-to-end corporate travel and hotel bookings.

Based out of Bangalore, with a young and raring team of marketing and engineering experts, spread across various cities, this 2-year old startup aims at becoming an integrated travel management company that works as a smart travel assistant. Their platform addresses travel issues for a gamut of customers ranging from large corporate with thousands of employees to other startups.
 
As a Product Marketing Manager, you will work cross-functionally with both the sales and product teams to create product marketing content (e.g. case studies, sales enablement materials, product videos, web copies, competitive differentiation, white papers) that clearly and effectively communicates unique capabilities of our platform in customer language.
 
What you will do:
  • Driving the go-to-market strategy for company's ever-evolving product. You would be the in setting the GTM strategy for different markets and ensuring their flawless execution
  • Understanding new markets, customer personas, geographies, products and competition and delivering actionable intelligence to the product, sales and other departments to maintain our competitive edge
  • Engaging with partners, sales team and influencers to drive awareness and product demand. This will include collateral development, marketing events, and digital marketing activities.
  • Collaborating with the marketing team to deliver high quality, high performing campaigns, assets, and activities that generates sales, and builds market share
  • Owning Customer Marketing activities to continually educate our users about the product and company to increase user engagement, product adoption and retention
  • Measuring the results/ metrics of marketing activities to enable data driven decisions on future marketing campaigns



What you need to have:
  • At-least 5 years of dedicated b2b SaaS product marketing experience with 2 years as a manager. 
  • Prior experience marketing to executives, directors and managers in enterprise domain (Prior experience Marketing to CFO will be a bonus)
  • A growth mindset and passionate about building things from the ground up, strong sense of ownership and a ‘lets-get-it-done’ attitude
  • Ability to interact with senior leadership, Engineering, Product Management teams
  • Good understanding of tools of the trade, i.e. SEO, SEM, sponsored content, account-based marketing, excellent communication skills, marketing analytics
  • Strong attention to detail and ability to handle multiple activities simultaneously
  • Having experience of US region is an added advantage
Read more
Bengaluru (Bangalore)
2 - 4 yrs
₹9L - ₹10L / yr
Product Marketing
Technology Marketing
Growth Hacking
Pricing Strategy
Copy Writing
+3 more
Hi,
Greetings from Invensis technologies - Bangalore (J.P. Nagar). We are hiring Product Marketing Manager for our organisation. 
Read more
DP
Posted by Govind Balakrishna
Bengaluru (Bangalore)
5 - 100 yrs
₹7L - ₹50L / yr
Product Marketing
Technology Marketing
Growth Hacking
Pricing Strategy
Copy Writing
+3 more
Also will be looking head of marketing position, let's discuss this in detail, help us know u better email your CV to [email protected] Regards, Govind. +919972668335
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Bengaluru (Bangalore)
0 - 1 yrs
₹1L - ₹1L / yr
Product Marketing
Artificial Intelligence (AI)
Marketing
Technology Marketing
Growth Hacking
+3 more
AIndra Labs’ Marketing Executive Job Description Are you a marketing enthusiast, with 1- 2 years of experience, who thinks, I don't want to just keep pushing paper or doing dumb work and want to do something that best suits you. Someone, who has the passion to create & manage and not just the mentality to maintain.  An Entrepreneurial spirit with a startup mentality, who will take pride in what he/she, will help manage. A believer and not a skeptic with an ability to wear multiple hats that is required in a startup. We are one of the top 10 Artificial Intelligence Start-up in India working in Computer Vision and Artificial Intelligence. We have been covered by Economic times for the Hi-Tech products that we are creating. While our Vision is to be on the forefront of addressing big problems with a huge-impact with the use of Artificial Intelligence, our Mission is to use Computer Vision as the vehicle. We intend to address problems in the Education, Healthcare and the Retail sectors. We want you if you are: An enthusiastic candidate looking to become a future entrepreneur or a best sales man or marketing strategists. Eager to get his/her experienced soaked with the firsthand experience of expanding the technology business by working in an early stage startup. Job Description: 1. In depth understanding of the product vision and its road-map. 2. Making business cases and plans based on market study. 3. Identifying potential market, segmentation and targeting them by various channels. 4. Customer validation and lead qualification. 5. Lead qualification, generating numbers and closing targets. 6. Creation of sales kit and marketing plans. 7. Develop and implement sales plans. 8. Develop innovative and strategic sales tools to reduce sales cycle. 9. Facilitating quick closures. 10. Creation of marketing collaterals. 11. Product demos and presentations to the clients. 12. Understanding the customer’s needs, brainstorming about the best solution for the clients and deliver the expected. 13. Customer service and support Required Skills: 1. High aptitude levels and analytical skills. 1. Communicating the business and its requirements to CEOs, IT heads and engineering team  3. Understanding of the SAAS, PAAS and other product/service delivery methods. 4. Customer data capturing to track the progress of the sales funnel. 5. Business content writing skills. 7. Comfortable with making multiple outbound calls to CEOs, CIOs, CFOs and IT Heads. 8. Logical objection handling skills. 9. Excellent verbal and written communication skills. 10. Demonstrated experience working in sales or marketing team environment. 11. Strong organizational and follow-up skills. 12. Above average desktop computer skills with experience in Pages, Numbers, Keynote or MS Excel, Word, PowerPoint, and Outlook. Job Perks: *Access to some of the finest academic minds in this domain in industry and academic institutes. *Access to cutting edge paid technical literature. *Flexible work timings. *Social outings with the team once a month. *Chance to publish research in international conferences/Journals. *Company sponsored passes to technical & entrepreneurship events and meet ups.
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DP
Posted by Balaji Venkatesan
Bengaluru (Bangalore)
1 - 3 yrs
₹3L - ₹5L / yr
Growth Hacking
SAAS
Content Marketing
Viral Marketing
Product Strategy
+3 more
Nudg Labs mission is to automate B2B e-commerce. Looking for a Growth Hacker with SAAS experience.
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Mumbai, Bengaluru (Bangalore), Bengaluru (Bangalore)
1 - 4 yrs
₹3L - ₹6L / yr
Copy Writing
Growth Hacking
Mobile App Marketing
Product Marketing
Technology Marketing
+1 more
We have a Techno marketing product which is very attractive and innovative to sell.
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