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Senior SEO & Content Marketing Specialist (Cybersecurity Products)

Experience Required: 2+ Years

Location: Ahmedabad

Employment Type: Full-Time

Job Overview:

We are looking for a highly driven Senior SEO & Content Marketing Specialist with 2+ years of experience in SEO and content strategy, particularly in the cybersecurity or SaaS domain. You will be responsible for planning, creating, and optimizing content that improves search rankings, builds brand authority, and drives organic leads for cybersecurity products like SSL Certificates, Vulnerability Scanners, etc.

Key Responsibilities:

Content Strategy, Distribution & Promotion:

• Develop SEO-driven content marketing strategies tailored for cybersecurity buyers (IT admins, CISOs, developers, enterprises).
• Conduct keyword research focusing on commercial, informational, and comparison-based cybersecurity keywords.
• Plan topic clusters, content calendars, and pillar pages around cybersecurity themes such as data protection, vulnerability management, encryption, compliance, threat intelligence, etc.
• Collaborate with content writers and cybersecurity experts to ensure the content is technically accurate, engaging, and SEO-friendly.
• Promote content across platforms: LinkedIn, Twitter (X), Reddit, Quora, Medium, developer forums, and cybersecurity communities.
• Repurpose blog content into short videos, infographics, email content, and social media posts.
• Coordinate with PR teams for press releases, online reputation management, and digital partnerships.

SEO Strategy & Implementation:

• Develop and implement SEO strategies specifically tailored to cybersecurity products and services.
• Conduct competitor and market analysis to identify growth opportunities.
• Conduct regular website audits and resolve technical issues (crawl errors, broken links, redirect chains, site speed, mobile friendliness, etc.).
• Work with developers on implementation of schema markup, site structure, canonical tags, robots.txt, and XML sitemaps.
• Plan and execute high-quality link-building campaigns.

Analytics & Reporting:

• Track, measure, and report website performance using tools like GA4, Search Console, SEMrush, Ahrefs, etc.
• Provide insights and recommendations based on performance metrics and trends.
• Create monthly SEO performance reports and present to stakeholders.

Required Skills & Qualifications:

• Minimum 2 years of experience in SEO.
• Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Hands-on experience with SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, etc.
• Knowledge of HTML/CSS, basic WordPress or CMS platforms, and understanding of web technologies.
• Experience in content strategy, keyword planning, and link-building techniques.
• Strong analytical skills with the ability to derive actionable insights from data.

What We Offer:

• Competitive salary + performance incentives.
• Opportunity to work with global cybersecurity products and tech experts.
• Learning exposure to SEO tools, cybersecurity innovations, SaaS marketing.
• Supportive, innovative & growth-focused team culture.
• Flexible working hours.

Job Location: Ahmedabad, Gujarat, India

www.positiwise.com

ROLES AND RESPONSIBILITIES 

● Understand the business and the potential to promote the business and brand.

● Analyzing market and sales information

● Identification of prospective clients.

● Preparing a go-to marketing strategy on digital, social media and print media

● Set up a Brand identification strategy and execution plan

● Research competitive products by identifying and evaluating product characteristics,

market share, pricing, and maintaining research databases.

● Tracks product line sales and costs by analyzing data and reviewing the competitors

reach

● Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts,

account analysis, new product information; relaying customer service requests

● Follow up with Clients through the CEO's contacts

● Website maintenance and press releases

● Marketing collateral – creation and maintenance and presentations

● E – campaign coordination

● Setting up tracking systems for marketing campaigns and online activities

● Reporting to management on marketing and sales activities

Must Haves:

● A marketing professional with a BBM/MBA in marketing

Must Haves:

● A marketing professional with a BBM/MBA in marketing.

● 4+ years of relevant experience.

● Academics from the city, where communication skills both written and spoken are

excellent.

● A dynamic professional who is very articulate, driven, and creative.

● Someone who understands the fundamentals of marketing (the 4P’s) as a foundation.

● The incumbent needs to be an expert in digital marketing that includes

a. Designing and conceptualizing visual aids – LinkedIn banners, videos, etc

b. Written skills to create thought leadership posts, blogs, etc

c. Content management to work around the products on digital mediums

d. An expert in LinkedIn and other digital tools

e. Google and derivatives

f. Website and traffic generation

g. Market research and campaigns

h. Ability to work independently as well as in a team environment

Responsibilities:

• Genrate leads from Bidding portal (Upwork, Guru, PPH,etc...).
• B2B Lead Genearation from LinkedIn
• Excellent communication and interpersonal skills
• Client research and Email Campainging
• Revenue realization by generating business leads from Internet/Other sources
• Identify the customer needs and develop customized solutions for delivery
• Cold Calling alsoto potential clients
• Respond to sales requirements from existing and potential customers
• Build & maintain healthy relationship with the company's clients
• Responsible to achieve monthly target
• Regular Reporting to the senior management & Follow-ups with the customers/clients
• Maintain Daily & Monthly status reports
• To acquire new corporate clients in the specified region /market