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As Head of Marketing, you will own the overall marketing strategy and execution for GoFloaters across India (and future markets). This is a player-coach role: you will both design strategy and personally roll up your sleeves to run campaigns, experiment with new channels, and build systems that can scale.

You will be responsible for driving:

• Demand generation and pipeline for sales
• Brand awareness and category leadership in flexible workspaces
• Growth across self-serve and assisted channels (web, WhatsApp, partnerships, etc.)

Key Responsibilities

Strategy & Leadership

• Own the marketing charter: Define and execute the marketing roadmap aligned with business and revenue goals.
• Build and lead a lean, high-output team across content, performance, design, and partnerships (in-house + freelancers/agencies).
• Build GoFloaters as a thought leader in flexible work, office leasing, and workspace advisory.

AI-First, Experiment-Driven Growth

• Design and run continuous experiments across channels (SEO, paid, social, email, WhatsApp, product-led growth, referrals).
• Use AI tools extensively to research markets, generate content, ideate creatives, and analyze performance.
• Build and maintain experimentation frameworks: hypotheses, test design, measurement, learning documentation, and iteration.

Hands-on Campaign Execution

• Personally create and launch campaigns across channels:
• Performance: Google Ads, Meta, LinkedIn, retargeting.
• Organic: SEO, blog, landing pages, community, LinkedIn.
• Lifecycle: email/WhatsApp nurture, onboarding flows, reactivation.
• Work closely with sales and operations to align campaigns with real customer needs and on-the-ground feedback.
• Own messaging, positioning, and storytelling for key GTM motions (new cities, new products, new segments like SMBs, startups, enterprises).

Brand & Content

• Own GoFloaters’ narrative: why we exist, who we serve, and how we are different.
• Build a content engine: articles, case studies, comparison guides, videos, carousels, webinars, and playbooks for founders and office decision-makers.
• Use AI copilots to rapidly generate, repurpose, and localize content while maintaining a strong brand voice.

Data, Tooling & Operations

• Set up and manage the marketing stack (analytics, CRM, automation, attribution, experiment tracking).
• Define and report on key metrics: CAC, LTV, lead quality, conversion rates by channel, funnel performance, and campaign ROI.
• Implement AI-driven workflows for lead scoring, segmentation, personalization, and campaign automation.

Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.

Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.

Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.

The Job

• Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
• Be responsible for the ROI of dozens of campaigns you execute.
• Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
• Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
• Analyze creative data and make recommendations to the Creative designers
• Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
• Document findings in a structured way to contribute to the company's global knowledge base

Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.

The Ideal Candidate

• 2-4 years of paid marketing experience, preferably in consumer-facing products
• Fluent in English (Advanced writing and speaking English skills)
• Experience with creative experimentation
• Experience with fast-paced, high growth startups
• Strong analytical and problem-solving skills
• A natural strategist
• Makes fast business decisions that prove to be profitable

Nice to have

• SQL
• Understanding of ad platforms algorithms

Experience with programmatic media (DSP)

Note: Must Be willing to relocate to Guwahati, Assam