Collaborate with product managers to implement new and modified programs and initiatives. Monitor and analyze the performance of marketing programs in order to guide current and future strategies. Assist in developing market research studies and analyze their findings. Assist in creating, recommending and implementing marketing programs and campaigns for products of the organization. Create traction and support in building funnel.
Why Headout? Headout is evolving the way people discover the world by connecting them with exceptional experiences in their city at the push of a button. We are building a magical platform that gets everyone to head out and have fun in a matter of seconds; no matter where you are and what you want to do. We are combining a delightful product experience, data-driven decisions, sophisticated supply side logistics network and world-class operations to solve a huge basic human problem: how do we have a good time? We’ve grown 15x in the last 9 months and are backed by some of the finest investors in Silicon Valley who are behind companies like Alibaba, Lyft, Snapchat, Snapdeal, Angellist, Instacart, Product Hunt, Postmates and others. About The Role : The Retention Pillar focuses on helping people who have already placed their first order to make subsequent orders and build a habit of adopting Headout. Fundamental to solving this problem is understanding the holistic experience for marginal users who have only placed one order and the jobs-to-be-done for customers as they look for meaningful ways to Headout and experience the world. This is a Manager role where you will need to set a vision and strategy for how we retain people, collaborate with cross-functional leaders in Product, Marketing, Data and Support teams. Effectively the Retention PM will be addressing a huge opportunity to improve a cornerstone part of the experience for our new and resurrected users. The Retention Manager is someone who will : Lead, develop and execute email, push, and in-app marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase LTV and decrease churn of monthly members. Manage ongoing monthly triggered and transactional communication to all active members (e.g. tracking, payment notification, spoiler alert, shipping alert, etc.) Use data to monitor the performance and health of retention programs and identify areas for improvement; generate and test hypotheses to improve monthly performance. Establish rigorous A/B and multivariate testing agendas to test subject lines, CTAs, content, email cadence and timing to constantly improve retention. Be the voice of the Channel Marketing team in all retention related conversations, meetings, and brainstorms including changes to the business, strategy, product and brand. Be the expert on the member journey for active subscribers; develop a deep data-driven understanding of the member mindset, behavior and how best to leverage it to decrease churn. Translate high-level initiatives into actionable go-to-market strategy and execution plan, driving cross-channel marketing plans from kick-off to launch. Create own roadmap of initiatives that deliver on retention KPIs that align with product, engineering, and marketing roadmaps. Build an exceptional team and own their output What You Should Have : You have demonstrated experience and success decreasing churn and increasing LTV through email, push and site. Experience developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels (email, in app, push, etc.). Experience in Product Management / Product Marketing at a technology company or as an entrepreneur will be a huge plus Experience building / marketing cross-platform experiences (mobile, desktop, mobile web) Scrappy ability to get stuff done, roll up sleeves, and tackle something hands-on Experience developing and executing A/B tests to decrease churn, leveraging email, push and site initiatives.
About Us DataWeave provides Retailers and Brands with “Competitive Intelligence as a Service” that enables them to take key decisions that impact their revenue. Powered by AI, we provide easily consumable and actionable competitive intelligence by aggregating and analyzing billions of publicly available data points on the Web to help businesses develop data-driven strategies and make smarter decisions. Products@DataWeave We, the Products team at DataWeave, build data products that provide timely insights that are readily consumable and actionable, at scale. Our underpinnings are: scale, impact, engagement, and visibility. We help businesses take data driven decisions everyday. We also give them insights for long term strategy. We are focused on creating value for our customers and help them succeed. How we work It's hard to tell what we love more, problems or solutions! Every day, we choose to address some of the hardest data problems that there are. We are in the business of making sense of messy public data on the web. At serious scale! Read more on Become a DataWeaver (https://dataweave.com/in/careers) What do we offer? - Opportunity to work on some of the most compelling data products that we are building for online retailers and brands. - Opportunity to define and build new products; opportunity to productize our innovative AI/ML capabilities. - Ability to see the impact of your work and the value you are adding to our customers almost immediately. - A culture of openness. Fun work environment. A flat hierarchy. Organization wide visibility. Flexible working hours. - Learning opportunities with courses, trainings, and tech and product conferences. Mentorship from seniors in the team. - Last but not the least, competitive salary packages and fast paced growth opportunities. Role and Responsibilities - You will be responsible for the overall success of our products. You will work closely with the VP of Products, the CEO to develop a vision, strategy, and road map for the product. - You will work with the tech leadership across products, data science, and engineering to identify productization opportunities. - Detail out market requirements for current and future products by conducting market research supported by inputs from customer success and sales teams and on-going discussions with customers. - Develop and implement a company-wide go-to-market plan; work with multiple functions to execute it. - Work closely with engineering, design, and data science teams to deliver products that our customers love. - Manage the entire product life cycle from planning to execution: prioritization, release cycles, quality and timeliness of delivery, customer engagement, and feedback. - Clearly identify the value proposition of the product and all its features to help our sales and CSM teams. - Take ownership of product messaging. Collaborate with marketing on product and customer marketing, mapping competitor landscape, help in developing product related content, create collaterals. - Help in sales enablement. Be part of sales calls. Work with customer success team post sales to engage with our customers. - Work with our customers to understand their pain points, be their champion internally, prioritize requirements that create impact. - Manage expectations across teams. Ensure our work is always aligned with our product strategy even as we build stuff at a rapid pace. - Balance new feature building with stabilizing our existing products and giving the best product support. Identify automation opportunities aggressively. Define processes for product support. - Engage with tech teams. Bring in/evolve best practices. Align the team towards common objectives. - Collaborate with the data science team to: productize proven capabilities, and identify new product opportunities. Skills and Requirements - More than 5 years of product management experience including experience building and shipping data products. Experience with product marketing is a desirable. - This is a technical product management role. Therefore, a solid engineering background with hands on experience in software design and development is highly desirable. - Experience working with large scale data/analytics systems is a bonus. Awareness of developments in the field of AI and ML is a bonus. - Ability to think from first principles; ability to think at the right level of abstraction; strong problem solving skills (both technical and non-technical). - Excellent written and verbal communication skills. Ability to tell a compelling product story and rally the team around you to realize it. - Excellent teamwork skills, ability to engage, motivate, and drive cross-functional teams - Naturally curious, passionate. Have a strong business/customer focus. Can make strategies to win. - Experience working with and leading tech teams. Experience building and scaling product teams.
About Zort: Zort is a young company which is on a mission to make every smartphone user more productive and successful in their lives. Currently, we are a smart SMS inbox assistant with a bunch of productivity tools around it to keep our users on top of all things important to them. About the role: As a product marketing manager, you will be a leader on the team responsible for telling the world (and company) the story of our product. You will be the chief advocate of our product and its benefits, both internally and externally. Responsibilities: - Work closely with the Product and Engineering teams and devise product, growth and content marketing strategies for our product - Execute devised marketing strategies in collaboration with the design team, including marketing campaigns (online and offline), web content, social content, videos, blogs, etc. - Continuously monitor, report on and optimize campaigns - Own the marketing feedback loop and work with the product team to better the user experience - Proactively find newer and more efficient ways of acquiring and retaining users Basic Qualifications: - 2-3 years of experience in a consumer marketing, performance marketing or campaign manager role - Proficient at digital marketing tools such as Google, Facebook and Instagram ads - Strong analytical and communication skills. Must be able to analyse marketing campaigns data and effectively communicate what it means to stakeholders - Understanding of audience profiling, customer segmentation, customer journey identification, industry benchmarking, media planning, costing and execution - Should be able to work in a fast paced (high risk-high rewards) environment Preferred Qualifications: - An MBA in Marketing - Exposure to multiple digital marketing platforms and tools - Ability to develop budget projections and optimize budgets - You should have managed successful digital marketing campaigns (Facebook, Instagram, Google, Twitter, Youtube) - Be up-to-date with the latest trends and best practices in marketing and measurement - Effortlessly switch between "strategy" and "execution" - Experience working at marketing agencies is a plus - Experience executing offline marketing campaigns is a plus
Requirement -Experience in optimised and campaigns across Facebook, Instagram and Twitter - Re engagement experience -creative machine -Bonus: Sports experience SQL and design skills