48+ Product Marketing Jobs in Bangalore (Bengaluru) | Product Marketing Job openings in Bangalore (Bengaluru)
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Roles & Responsibilities:
Promoting the company's existing brands and introducing new products to the market.
Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.
Gathering, investigating, and summarizing market data and trends to draft reports.
Implementing new sales plans and advertising.
Product Marketing, catalog management,
Inventory management
Dynamic price Management
Knowledge, skills, and attributes
Bachelor degree/ Management
6 months to 1 year of relevant Work Experience,
2022 Passout candidates, Internship in related field.
Great communication skills
Experience in FMCG industry is a plus.
Bangalore based candidates from Tire 1 and Tire 2 colleges
Key Skills:
Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results
Strong Project management skills
Ability to get things done
Self Driven
Analytical oriented
Ability to merge creative and analytical insights
Strong creative bent of mind.
Communicate clear decisions, next steps, and accountability
- Supporting the development and execution of product strategies and roadmaps
- Conducting market research and competitive analysis to identify market trends and opportunities
- Collaborating with cross-functional teams to define product requirements and specifications
- Working closely with Engineering to ensure the timely delivery of product features and enhancements
- Assisting in the planning and execution of product launches and go-to-market strategies
- Analyzing product performance data to inform product decisions and prioritize feature development
- Supporting customer success and sales teams in product-related inquiries and escalations
- Quick Turnaround Time
- Good communication skills,
- ability to work with creative and technical departments
- Self-motivation,
- ability to work under pressure and meet deadlines
- Receptive to constructive criticism
- delivering changes as directed Technical know-how
- Job Title - Senior Product Marketing Manager - PC & Console
- Reports Into - Head of PC & Console Marketing
- Location - Bangalore/ Hybrid
A Little Bit about Kwalee….
Kwalee is one of the world’s leading multiplatform game developers and publishers, with well over 1 billion downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join Scathe, Die by the Blade, Robobeat, Space Chef and Wildmender.
What’s In It For You?
- Hybrid working - 3 days in the office, 2 days remote/ WFH is the norm
- Flexible working hours - we trust you to choose how and when you work best
- Profit sharing scheme - we win, you win
- Private medical cover - delivered through BUPA
- Life Assurance - for long term peace of mind
- On site gym - take care of yourself
- Relocation support - available
- Quarterly Team Building days - we’ve done Paintballing, Go Karting & even Robot Wars
- Pitch and make your own games on Creative Wednesdays!
Are You Up To The Challenge?
As a Senior PCC Product Marketing Manager, you’ll manage a product marketing manager and be responsible for launching some of our portfolio of Indie tiles across multiple platforms with a significant focus on building brand awareness, advocacy, Wishlists, community and ultimately (and most importantly) game sales.
Reporting into the Head of PCC Marketing you’ll be hugely influential in creating, executing, tracking and optimising integrated campaigns across both paid media (paid social, influencers and events) and organic media (community, social, influencers, ambassadors, SEO and rich content).
You will work in close collaboration with the Community & Social Media (CSM) team, Influencer & Media (I&M) Team, PCC Creative Team and Digital MArketing (UA & Growth) Team.
What Does The Job Actually Involve?
Create and execute product marketing plans (PMPs) that deliver against each game’s pre launch awareness and post launch revenue expectations, from initial signing through to retail launch and post launch - including budgets, KPI sets and beat schedules
- Ability to juggle multiple campaigns and projects across numerous media channels and multiple games at the same time and communicate clearly with multiple stakeholders both within and external to your team to ensure challenging deadlines and Wishlist/ sales KPIs are met
- Collaborating with internal and external creative teams to create best-in-class marketing assets to budget
- Determine KPIs for the PMPs and meaningful metrics that allow accurate analysis of each campaign and track commercial performance so you can optimise your plans in near real time
- Working as the key stakeholder and influencer within the PCC team and primary contact point for those outside of the department
- Setting ‘challenging but achievable’ targets for your team for both quality of output, timely delivery of campaigns and above target results and taking responsibility for meeting these target
- International travel as required
Your Hard Skills
- Passion for games and knowledge of industry trends and key players
- Previous experience on PC & Console games including three years in a product/brand management role for an established video games company
- Highly numerate and data fluent you’ll own your budgets and be accountable to them as well as having the ability to interpret research and analysis and use it daily to make good decisions quickly
- Strong creative and brief writing skills with an understanding of Google Docs
- A creative flair with an eye for detail when briefing and feeding back on marketing artwork, assets and trailers.
- You have excellent time management skills and understand the importance of hitting deadlines
- Ability to work with other functional teams in the PC and Console Department, as well as with other Marketing teams within and outside of Kwalee.
Your Soft Skills
Kwalee has grown fast in recent years but we’re very much a family of colleagues. We welcome people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances, and all we ask is that you collaborate, work hard, ask questions and have fun with your team and colleagues.
We don’t like egos or arrogance and we love playing games and celebrating success together. If that sounds like you, then please apply.
Your Team Mates
As a part of the marketing team you will ultimately report to the VP of Marketing whilst having P&L accountability to the Head of PC & Console department.
The PC Console Marketing team is mostly based in Leamington Spa HQ and in Bangalore, India. An open, enthusiastic and engaging personality and communication style is essential. You’re incredibly organised, data astute and fluent in process management so tracking numerous campaigns in several languages across multiple media will be second nature for you.
A Little Bit About Kwalee
Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts.
Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 900 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We’ve also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe.
Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle.
We have an amazing team of experts collaborating daily between our studios in Leamington Spa, Lisbon, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, Cyprus, the Philippines and many more places around the world. We’ve recently acquired our first external studio, TicTales, which is based in France.
We have a truly global team making games for a global audience, and it’s paying off: - Kwalee has been voted the Best Large Studio and Best Leadership Team at the TIGA Awards (Independent Game Developers’ Association) and our games have been downloaded in every country on earth - including Antarctica!
● Understand the business and the potential to promote the business and brand.
● Analyzing market and sales information
● Identification of prospective clients.
● Preparing a go-to marketing strategy on digital, social media and print media
● Set up a Brand identification strategy and execution plan
● Research competitive products by identifying and evaluating product characteristics,
market share, pricing, and maintaining research databases.
● Tracks product line sales and costs by analyzing data and reviewing the competitors
reach
● Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts,
account analysis, new product information; relaying customer services requests
● Follow up with Clients through the CEO's contacts
● Website maintenance and press releases
● Marketing collateral – creation and maintenance and presentations
● E – campaign coordination
● Setting up tracking systems for marketing campaigns and online activities
● Reporting to management on marketing and sales activities
Must Haves:
● A marketing professional with a BBM/MBA in marketing
Must Haves:
● A marketing professional with a BBM/MBA in marketing.
● 4+ years of relevant experience.
● Academics from the city, where communication skills both written and spoken are
excellent.
● A dynamic professional who is very articulate, driven and creative.
● Someone who understands the fundamentals of marketing (the 4P’s) as a foundation.
● The incumbent needs to be an expert in digital marketing that includes
a. Designing and conceptualizing visual aids – LinkedIn banners, video etc
b. Written skills to create thought leadership posts, blogs etc
c. Content management to work around the products on digital mediums
d. An expert in LinkedIn and other digital tools
e. Google and derivatives
f. Website and traffic generation
g. Market research and campaigns
● Ability to work independently as well as in a team environment
We are working hard to be the world's most loved skill-learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.
Funding Status
● We are backed by top-tier VC firms.
Role - Product Manager
Position Overview:
We are seeking a highly skilled and experienced Product Manager to build and launch new skill categories. The ideal candidate will have a strong background in product marketing and launch strategy, as well as experience in product management. This role will be responsible for defining and executing the product vision, strategy, and roadmap, and for leading cross-functional teams to deliver on those objectives.
Responsibilities:
● Define and execute the product vision, strategy, and roadmap in collaboration with Founders
● Develop and maintain a deep understanding of customer needs, market trends, and the competitive landscape
● Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to deliver product objectives
● Lead product launches, including go-to-market strategy and messaging, and drive adoption and growth
● Define and track key metrics to measure product performance and success
● Continuously gather feedback and data from customers, internal teams, and market research to inform product decisions
● Understand the market and industry trends and adjust the product roadmap accordingly
● Communicate the product roadmap to stakeholders and ensure alignment
● Manage and prioritize the product backlog
Qualifications:
● 4-5 years of experience in product management and product marketing, with a focus on launch and go-to-market strategy
● Proven track record of successfully launching products and driving growth
● Strong understanding of customer needs, market trends, and competitive landscape
● Excellent communication and leadership skills, with the ability to influence cross-functional teams
● Strong analytical and problem-solving skills
● Understanding of A/B testing and experimentation is a plus.
● You are somebody who shares the same ethos.
Perks & Benefits
● Fair compensation and early-stage stock options
● Work directly with founders for this role (Lots of autonomy) & make a direct impact on the direction of the company
● Remote work (with an option to work from our BLR office when in Bangalore)
● Small team + Challenging problems
● Opportunity to create a large global consumer company in India
● Casual + Flexible work environment
What is our interview process?
● An initial 30 min call to understand each other at a high level.
● Work on a case study or assignment together to ensure a good match.
- Understand the business and the potential to promote the business and brand.
- Analyzing market and sales information
- Identification of prospective clients.
- Preparing a go-to-market strategy on digital, social media and print media
- Set up a Brand identification strategy and execution plan
- Research competitive products by identifying and evaluating product characteristics, market share, and pricing, and maintaining research databases.
- Tracks product line sales and costs by analyzing data and reviewing the competitor's reach
- Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts, account analysis, and new product information; relaying customer services requests
- Follow up with Clients through the CEO's contacts
- Website maintenance and press releases
- Marketing collateral – creation and maintenance and presentations
- E – campaign coordination
- Setting up tracking systems for marketing campaigns and online activities
- Reporting to management on marketing and sales activities
India's leading financial services company
● Drive/Execute full stack Data driven Growth & marketing campaigns for our UPI business, focused on key metrics in terms of Strategy, Team management, Product Marketing, Growth management, and Revenue management.
●Should be responsible for driving the User Growth, Revenue Growth, Retention, and Engagement of the Platform on a day-to-day basis.
● Deploy successful marketing campaigns and take ownership right from ideation to implementation:
● Segment customer base on various transactional/ behavioral features & design effective & 'reach out' & programs for them in the form of these marketing campaigns.
● Manage end-to-end consumer lifecycle management for the business vertical.
● Responsible for driving the entire marketing funnel from Acquisition to Retention using various digital marketing channels.
● Monitor customer funnel & identify new levers of growth and apply them to the business
● Suggest new features/product innovations whenever necessary basis
understanding of consumer behaviour.
Superpowers/ Skills that will help you succeed in this role:
● Bachelors degree in engineering or related field from reputed colleges.
● Must be data driven with strong problem solving and
analytical skills.
● High degree of ownership in taking things to completion.
● Ability to multitask and work on diverse range of
requirements.
● Excellent communication skills with ability to handle complex
negotiations.
● Prior experience in e-commerce industry is a plus.
Job description
NOTE: Immediate joiner
Product Marketer
Job Description As a Product Marketer, a B2B SaaS Healthcare startup working youre expected to Be an expert on our buyers and users problems, workflows, concerns and daily frustrations around Healthcare SaaS and Radiology based Technology Be an expert on Synapsica’s products Reconcile the above two by translating product features into customer benefits Position Synapsica as the first entrant of its kind in the marketplace Tactical, day-to-day expectations from the Product Marketer are: Interview buyers and users to deeply understand their problems and challenges Interview happy customers and create case studies, testimonials (video or written) to be used across the website and elsewhere Create sales enablement collateral like product presentations, cheatsheets, tech-specs, battlecards Keep the website and other collateral updated to reflect all product features accurately Help other teams in Marketing with channel/campaign/target-audience specific messaging guidelines Write PR releases, blogs, guest blogs and publish + syndicate them Plan and execute the launch of new product features Use market, competitor and value-based research to establish product pricing Speak about and present the product to internal and external audiences Work with Product Management to refine in-app content
Skills Communication skills: It’s important that you have a very high standard of written and spoken communication skills. Time management and Collaborative skills: This role will work with Marketing teams, Design team, Engineering, Sales and Customer Success, therefore it is important to have great time management and people collaboration skills. Self-Learning: You’ll have access to a lot of mentoring, but it’s always better if you’re an incredible self-learner who can either Google or reach out to the right people to learn more about a subject. Comfort in an unstructured environment: We are trying to disrupt the Healthcare Tech field for Radiology centres with first of its kind AI/ML solutions, which means we’re constantly coming across new situations where we don’t know the answers yet. It’s important that you can look at an unstructured problem, give it some structure, and chart a robust path forward. You’re hardworking, planned and punctual Respectful of peers and juniors by default, and can disagree with a point-of-view with data & empathy, but without disagreeing with the person
Requirements 2 to 4 years of SaaS product marketing experience, but quality of experience is far more important than years of experience First hand experience of setting up on page SEO in previous work experience You’re deeply familiar with the usual SaaS tools like Zoho (or any marketing automation and CRM tool), Google Analytics, Hotjar, etc
We are looking for a talented and competitive Marketing Manager, who has experience working with Healthcare or SaaS product companies, to join our team. This role will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives.
You will be responsible for understanding the RCM and PI market landscape, identifying
your target audience, and collaborating to create the strategic positioning, targeting
plan, and channel mix to meet your category’s pipeline target.
The ideal candidate should be a self-starter who thrives in a fast-paced environment.
Responsibilities:
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Increasing brand awareness and market share.
- Coordinating marketing strategies with the sales, financial, public relations, and production departments.
- Developing and managing the marketing department's budget.
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department's staff.
- Preparing and presenting quarterly and annual reports to senior management.
- Promoting our brand at trade shows and major industry-related events.
- Keeping informed of marketing strategies and trends.
Requirements:
- Bachelor's degree in marketing, finance, business administration, or similar.
- A master's degree in a relevant field will be advantageous.
- At least 4 years' experience as a marketing manager.
- Extensive knowledge of marketing strategies, channels, and branding.
- Superb leadership, communication, and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational abilities.
Google AnalyticsWolken Software provides a suite of AI-enabled, SaaS 2.0 cloud-native applications for Customer Service and Enterprise Solutions namely Wolken Service Desk, Wolken's IT Service Management, and Wolken's HR Case Management. We have replaced incumbents like Salesforce, ServiceNow Zendesk, etc. at various Fortune 500 and Fortune 1000 companies.
Product Marketing Manager - Job Brief
We are looking for a Product Marketing Manager to lead our inbound & outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you should be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email and ad campaigns. Your goal will be to develop and implement the most profitable plans to position and promote our products.
Responsibilities:
Study company products and understand them thoroughly.
Translate technical details into benefits for the user. Concise knowledge of the benefit of our products to the prospects.
Follow and analyze market trends and intelligence to position products
Develop product marketing strategies (Communication, advertising, product launch etc)
Craft compelling messaging across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, product, sales) to implement strategies
Test marketing product features, releases and ad copy
Understand the competitive landscape—be an expert on our competition and how they are positioned.
Create copy/content, run measurable and effective email campaigns and ads on various platforms
Participate in industry events. Organize company events such as breakfast meets and webinars end to end
Help in building and recognition of Brand Wolken.
Be in charge of all the digital channels and use them to drive brand awareness and generate leads.
Overseeing and developing the overall content strategy for the company, as well as the monitoring and analysis of all marketing campaigns across channels.
Work with the in-house and/or external Writers and other content creators to create the desired content.
Develop and maintain relationships with external vendors whose products or services will be needed for the product.
As a Product Marketing Manager, you should know marketing principles and techniques to create a marketing communication sequence that leads to sales.
Requirements and skills:
6 -8 years of proven experience as a Product Marketing Manager
At least 5 years of relevant experience in B2B, SaaS product marketing
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Excellent communication skills
Excellent knowledge of MS office suite
A keen eye for detail
Creativity
Analytical mind and strong quantitative skills
BSc/BA/MBA in Marketing, Communications or a similar field
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
Booch is India’s first ‘non-alcoholic fermented’ drink that helps you to release your stress with without getting drunk or dizzy at your workplace, home, or anywhere you want to get relax. Booch has a unique flavour, low calories with a relaxation effect, making it irreplaceable with any other beverage.
It is led by alumni from top educational and professional organisations with the ambition of “Flying sober” in a world which is full of stress.
Roles & Responsibilities:
• Execute Marketing and Sales plans to achieve set business goals.
• Create strategies to build an immersive and engaging consumer with product experience at retail, brand events and offline community.
• Work with cross-functional teams to execute offline activities to increase brand awareness across Events, Retail shop and Community.
• Analyse sales data, campaign parameters and implement learning in future. Generate sales and marketing reports as per campaign.
• Contribute to building and executing sales and marketing strategies through on-ground pulse monitoring feedback bottom-up; competition scope research, platform determination, benchmarking, messaging and audience identification.
• Recommend & execute promotional activities in coordination with sales team.
• Ideate consumer connect initiatives to promote brand awareness and recall among consumers.
• Collaborate with the supply chain & sales ops teams to ensure consistency of consumer experience at offline activation.
• Undertake daily administrative tasks to ensure the functionality and coordination the team activities.
• Assist the creative team in designing and developing marketing collateral and promotional materials.
• Work closely with online teams who monitor forums and social media channels with an aim to conciliate and serve the customer’s order fulfilment needs on-ground.
Prerequisites:
• 1 - 2 years of experience in Marketing and or sales.
• Sound knowledge of sales and marketing strategies, channels, and branding for FMCG products.
• Good leadership, communication, and collaboration abilities.
• Strong time management and organizational abilities.
• Ability to travel as necessary.
• MBA from a reputed B- School is desirable but not essential
Industry Type: FMCG
Employment Type: Full Time
Role Category: Marketing & Sales
Location: HSR Bangalore
Salary Range: - Rs 25k to 35k/Month
Rhym is building a gamified, play-to-earn esports community powered by web3.
- 11K active gamers on Rhym discord
- Worked with some of the top FreeFire streamers to launch their own NFT-driven communities
- Raised pre-seed
Looking for a strong content/community person who can help us build a passionate gaming community, and make them excited about our vision
*Requirements*
- Passionate about gaming
- Help us translate the vision & the product into a compelling story
- Work with the design, and product team to create creative content across social channels
- Effectively utilize gaming influencers to promote the product & keep the community engaged
- Have or develop a strong understanding of trends in the segment
- Love community building, and coming up with creative ideas to keep the community engaged
- Help us kick off & expand our community to the international gaming market
*Persona*
1. Minimum 2-3 years of experience in content & community
2. Creative & strong with all content formats (text, video AMA)
3. *Passionate about gaming*
NOTE: Immediate joiner
(Visit https://www.synapsica.com/" target="_blank">https://www.synapsica.com/ to know more about the company.)
Roles and responsibilities:
- Create a brand and market positioning that maintains Tartan's leadership position in the industry.
- Devise, own, and execute Tartan’s marketing strategy across all formats, both internally and externally.
- Ensure sales and partner teams are enabled and up-to-date with the product, process, competitor, and market content.
- Build Tartan's vocabulary and messaging to effectively tell the company’s story to the modern world.
- Build, maintain, measure, and optimize Tartan’s marketing channel mix, with an eye toward growth initiatives and product adoption
- Work closely with the sales, customer success, alliances, and product teams to identify market opportunities and define market-leading products.
You will be a good fit if you have the below:
- Proven 3+ years of B2B2C marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
- Successful track record in building, getting buy-in, and executing marketing plans
- History of building high performing, marketing teams and attracting top marketing talent
- Relevant domain experience preferred in deeply technical products, preferably in API space
- A thorough grasp of the key metrics needed to drive the business
- Ability and desire to use data and metrics to make strategic growth decisions
- Interest in development, training, and mentorship; hands-on in working with teams
Why Tartan?
- Brand new MacBook
- Stock Options
- Health Insurance
- Unlimited Sick Leaves
- Passion Fund (Invest in yourself or your passion project)
- Wind Down
• Lead the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.
• Shapes the future of D2C marketing and sales, develop a clear strategy for the activation and sales in the market and to plan, implement and optimize all media campaign activities together with the global D2C team and agency partners.
• Responsible for enabling cutting edge, agile and technology enabled
audience based, personalized activation & omni-channel marketing and direct sales & engagement via owned platforms to increase consumer, customer and business impact.
• Drive all marketing campaign activities across all digital channels and all
categories. Lead the execution and constant optimization of D2C digital
marketing activation strategy.
• Drive full P&L responsibility and ensure high repeat values & LTV for
customers.
• Plan sales/events to highlight the offers and new product launches of the
company.
• Coordinate between the Brand & D2C team to maintain the Brand
architecture.
• Responsible for the full funnel flow on the website for customers and ensuring high
CR&AOV.
Required Skills/ Experience
• 6-7 years of relevant experience
• Prior experience in D2C companies or consultancies
• Experience in digital marketing
• Worked on different live projects, web optimization.
Job Description
We are looking for a Product Marketing Associate who will streamline our product marketing efforts. You will work closely with the marketing, sales and product teams. You will help research, compile and develop positioning, messaging and communication for marketing and sales.
Responsibilities
Research and manage marketing and sales collaterals
Research and structure content for webpages and landing pages
Create high-quality content for Gumlet in the form of sales/marketing collaterals, email communications, website and landing page copy.
Ideate and help build compelling narratives and messaging for Gumlet across marketing channels
Streamline and overlook lead nurturing campaigns
Organize and track content distribution
Conduct competitive, market and customer research, and build usable insights to further the marketing and sales efforts.
Work on projects to improve and track the middle and bottom of the funnel
Work closely with sales and marketing teams to identify opportunities for new client acquisition.
Skills And Qualification
Work experience as a marketing associate or a similar role
In-depth understanding of marketing fundamentals
Excellent communication skills
Knack for copywriting
Analytical abilities
Education requirements
BE/BTech or equivalent degree.
0.6 - 1 year of core marketing experience, preferably with Tech / Product / SaaS domain companies
Excellent command of the U. S. English (understanding, speaking, and writing).
Google AnalyticsWhat is the role?
We are looking for a growth marketer who can profoundly understand the user and can translate our product details as per the user's needs. You are someone who likes working with data and insights and making decisions based on it. You should be able to lead multiple growth initiatives in marketing for international markets like MENA, USA, EMEA & SEA. An eager candidate to make an impact at Xoxoday and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
Key Responsibilities:
- Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
- Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, ORM, slack community for our users, sales enablement and marketing assets.
- Work closely with a range of cross-functional teams - product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
- Understand and analyze the competitive landscape to define our own marketing strategy
-
What are we looking for?
An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.
- 2+ years of relevant work experience that can span digital marketing, product marketing or growth marketing.
- Experience working on marketing or growth throughout a product’s lifecycle.
- Working experience in SaaS, preferably for international markets.
- Hands-on experience in Google Analytics, Google AdWords, Hubspot CRM, Slack, ORM tools and Webflow.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of work, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that Xoxoday offers.
We are
A fast-growing PE funded Fintech SaaS company based in Bangalore with offices in Delhi, Mumbai, California, New York, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Xoxoday works with over 2000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We assure you that we will attempt to maintain a reasonable timeframe for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
If you have,prior experience in sales/pre-sales/client onboarding/counseling/customer success management,
good analytical and communication skills (English),quick learning ability, adaptability to changing business needs, and willingness to challenge the status quo and achieve business results, we invite you to work with us.
Roles & responsibilities:
1. Seller engagement and on-boarding : To Convert the leads of residential property sellers to active customers
and add unit/s on sale on the platform.
- Tele Counseling the sellers on the difficulties and challenges of the Real Estate sales process as an
- individual owner. Educating them about addressing them and resources they need.
- Educating them about various step-by-step processes, tools, the unique propositions and detailed
- end-to-end, hassle free solutions offered by Settlin.
- Convincing them for free enrollment.
- Ensuring clear understanding of the terms of services and all steps of the on-boarding process.
- Collecting and Updating all data about the unit on sale
- Scheduling/confirming the site visit by the data collection team
- Verifying and approving all uploaded data on the profile
- Study the demography and prices of similar residential properties in the same project, locality and
- surrounding areas from various sources.
- Compare and estimate the right price of the unit.
- Counsel the seller with facts/findings and help them optimize the pricing of their unit/s on sale.
- Maintain all units in the assigned area at optimum pricing.
- Ensure the profiles of all units and projects in the assigned area are complete and up to date.
- Help digital marketing teams in creating content for selected projects.
- Maintaining complete 100% enrollment of all RE availability, on the portal, in the assigned area.
Remuneration
CTC: greater than INR 4.2 Lacs / annum : 4.2 Lacs (fixed) + Monthly Incentives (upto INR 10000 per month)
About Company
Settlin, (founded 2016) has built a simple platform for enabling and executing property transactions and services.
This is the most systematic approach to Real Estate consultancy, driven by high-end technology, built to cater every
detail of it. To know more visit https://settlin.in
Linking Spaces Technologies Pvt Ltd, 4th Floor, Gayathri Towers, 1090/N,18th Cross, 3rd Sector, HSR Layout, Bangalore 560102
Mandatory training during probation of 3 months:
The above role needs a proper understanding of our in-house portal, processes, teams, markets, localities,
demographies, various details about type of properties and Real Estate transactions. All selected members will have
to undergo a mandatory training of 3 months minimum and qualify on predefined parameters During this training
period the remuneration will be : CTC: greater than INR 3.6 Lacs / annum : 3.6 Lacs (fixed) + Monthly Incentives
(upto INR 10000). On successful completion of training and probation a confirmation bonus of INR 10,000/- will be
awarded.
Growth And opportunities ahead:
The above role also serves as the only funnel to the following role and beyond. All performing members in the above
team, by default earn the opportunity to move ahead to the following position. The eligibility for following appraisals
is two months of consistent performance at current position (measured in fixed automated indicators in CRM). There
is no time limit on the appraisal cycle and performers easily make it to the next level and beyond, within as less as 3
months, depending upon the vacancies available.
Relationship Manager / Buyer consultation
Responsibilities
Tele Consult incoming Buyers and help them throughout with their property search.
Attending inbound requests and queries on the selected units, scheduling/confirming site-visits with trained
team members from dedicated teams for site visits.
Understanding the requirements of the buyer, updating all details in the portal, suggesting best options,
collecting feedback, reasons of rejection, educating the buyer on facts and RE appreciations, driving a buyer
to a decision.
Moderating the negotiation or forwarding the interested buyer profiles to a team of experts negotiations and
settlements.
CTC: greater than INR 4.8 Lacs / annum : 4.8 Lacs (fixed) + Monthly Incentives (upto INR 25,000 per month)
Other details you should know before Applying:
1. Weekends ( i.e Saturday & Sundays) are working days. They are usually the busiest.
2. No provision of Work from home as per existing policy.It may vary at later stage.
3. First 3 months mandatory probation period with no paid leaves apart from week-offs and company holidays.
4. 6 days/week office, with 1 day week-off on any fixed day of the week.
5. Total 30 days paid leaves in a year.
6. Office hours : 10.00 AM to 6.00 PM (8 hours each work-day).
Responsibilities
- Own the messaging, style and tone of voice for TraceX
- Own the content strategy and calendar for different forms of content published by TraceX across its channels
- Custodian of the TraceX content guidelines and playbook, to be followed by employees across the organization when creating content for public consumption
- Develop editorial guidelines including for style and tone, creating enablement and training resources for stakeholders
- Work with a cross-departmental team, maintain the master content calendar for all web platforms including social media, website, and blogs
- Identify key segment pain points & communicate product value proposition across various channels
- Develop product messaging that differentiates new products and services from others in the market
- Communicate and develop content that show the value of new products and services for prospects and customers across different buying stages
- Own + Support in creating product content such as case studies, videos, website content, and blog posts
- Editorial responsibilities - Ensure stringent quality control for all external content being published on TraceX’s channels – social media, email newsletters, Press Releases, External articles etc.
-
Collaborating with stakeholders such as freelance writers, editors, social media and brand marketers, and SEO specialists to create and refresh content to capture crucial SERP real estate
Qualifications:
- 5+ years experience in B2B SaaS or relevant fields
- Tools Expertise: Experience on tools like WordPress, AHREF, Google Analytics, SEMRush, Ubersuggest, or their equivalent
- Mastery of spoken & written word with excellent communication skills
- Strong SEO knowledge and experience of search engine optimization practices, including ON Page and OFF Page Optimization
- Sound judgment and decision-making ability in complex, ambiguous situations
- Efficient project management and stakeholder management skills to scale content marketing programs
Voiro is a media technology company founded in 2014 – a B2B SaaS offering that is
trusted by some of India’s largest media powerhouses. A revenue analytics platform
for content led businesses, Voiro helps media companies unlock a data driven
approach to accelerating revenue. Over the last 6 years, Voiro has become the
revenue management platform of choice in the Indian media space, earning its spot
in the core technology stack that has driven large live events year after year such as
the IPL, the Oscars, Bigg Boss and Big Billion Day.
Job Description
We’re looking for a marketing leader to build a top-quality marketing practice; one
that will help scale Voiro to the next level on the back of a strong product, a
customer list that includes the best of Indian media, and a tight, close-knit team.
Your Responsibilities
As Voiro’s Vice President of Marketing, you will:
● Be responsible for building and strengthening Voiro’s brand and positioning
in line with the company’s product, vision and strategy
● Own and execute a communication strategy, both external and internal
● Be responsible for delivering a pipeline of conversations to our sales team
● Build a robust, data-driven, measurement-focused marketing practice,
including but not limited to product marketing, content marketing, events
and digital marketing
● Grow a team of focused, capable, marketing specialists
Experience and background
We’re looking for someone with 8 or more years of experience in B2B marketing,
working across at least two or three of the following verticals: brand marketing,
digital marketing and lead generation, product marketing, events, content
production, research and measurement. An MBA is preferred but not essential
Our ideal hire will:.
● Have experience leading a team
● Be a complete technology and media enthusiast
● Be familiar with SaaS business constructs
● Be driven by data and measurement
● Have unquestionable ethics and be incredibly self-motivated
Job role:
As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.
Responsibilities:
- Manage Organic as well as paid channels
- Set targets and build strategies to help achieve them
- Create and test content, blogs, and ads for operational efficiency
- Create and optimize landing pages to increase signups
- Develop and implement campaigns to better lead quality and beat the competition
- Perform data analysis around web traffic and other key metrics
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
- Communicate with team members on campaign developments, timelines, and results
Requirements:
- 4+ years of experience in Digital Marketing or a similar position preferred
- Experience in B2B, eCommerce and SaaS is preferred
- Relevant Bachelor's degree preferred
- Great design sense is a must for this position
- Proven experience building campaign strategies from scratch and executing them
- Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Experience working with data
- Experience working with international markets is preferred
Google AnalyticsWhat is the role?
We are looking for a storyteller who can profoundly understand the user and can translate our product details as per the user's needs. You like working with data and insights and making decisions based on it. You should be able to lead multiple stakeholder roles efficiently for international markets with a passion for technology. An eager candidate to make an impact and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
Key Responsibilities
- Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
- Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, and creating sales playbooks, sales enablement content, and marketing assets.
- Work closely with a range of cross-functional teams - product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
- Understand and analyze the competitive landscape to define our own marketing strategy.
What are we looking for?
An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.
- 3+ years of relevant work experience that can span marketing, product marketing or product management.
- Experience working on marketing or growth throughout a product’s lifecycle.
- Working experience in SaaS, preferably for international markets.
- Hands-on experience in Google Analytics, Google AdWords, CRM, and analytical tools.
Who will you work with?
You will be working closely with the Digital Marketing, Sales, Product, and Customer Success teams.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that offers.
We are
A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Company works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We assure you that we will attempt to maintain a reasonable timeframe for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
Tailor and Circus is a progressive and unisex underwear brand in the Indian apparel space, at the forefront of E-commerce and product innovation. We have created India's most comfortable and responsible piece of underwear, offering the highest quality and selling direct-to-consumer. As a brand, we are India's first inclusive and body-positive underwear company. This has been part of the company's DNA since the inception, all our models and influencers who represent the brand are real people having real bodies.
Tailor and Circus is looking to hire suitable candidates for the Product Manager role who will handle user-facing product experience (website) and is very data-driven. The role will be based either in Bangalore or Coimbatore.
Roles and Responsibilities:
- You will be focused on building consumer-facing applications for the Tailor and Circus website.
- You will be responsible for conceptualizing and building user experience across the website and other customer touchpoints.
- Define and manage all critical user journeys and conversion funnels across website and other customer touchpoints.
- You will be responsible for launch and change management of features going live on apps/website.
- You will work closely with PMs responsible for all key business areas (Marketing, Design and Tech) to create a simple and delightful experience for our users.
- You will have a high degree of responsibility and ownership.
- You will drive the strategy, roadmap, execution, and growth of a product area.
- You will work closely with other product managers, engineers, designers, marketing, legal, analytics and do everything (defining requirements, prioritizing, testing, writing copy, tracking metrics and more.) to deliver high-quality products.
Apply If you:
- Minimum of 1-2 Years of Experience in Product & Marketing Management
- Can showcase your user-facing products experiences
- Have very high customer obsession
- Are a highly data-oriented person and have skills to analyze data using SQL
- Have an understanding of funnels, sprint & agile ways of working, PRDs & wireframes
- Have empathy towards users and colleagues, are creative and excited by ideating/ building new product features and functionalities.
Looking for a Product Head who will have full ownership for multiple areas of the product, including product roadmap and release planning. Responsibilities include listening to customers, creating business requirements, defining user stories, building prototypes, collaborating with the engineering team for product development, and ensuring the launch and adoption of these solutions. The detailed list of responsibilities are captured below:
- Own the strategy and roadmap for designated product areas. Be an advocate for the customer and keep a close eye on the competition and industry to build the roadmap in alignment with the long-term product vision.
- Plan and manage all stages of the product life cycle, from ideation to launch, adoption/growth, and sunsetting.
- Develop business cases for each product initiative to demonstrate customer need, feasibility, pricing, addressable and realizable revenues, competitive positioning, implementation plan, and support costs, etc.
- Work with the product design team to iteratively develop highly usable, intuitive, and pixel-perfect designs and prototypes.
- Collaborate with the sales and marketing teams to build a strong GTM strategy and be the spokesperson for the product within the industry by hosting webinars, events, etc.
- Mentor other junior product managers and product designers on the team.
- Lastly, but most importantly, work closely with the engineering team to build a repeatable and efficient process for product delivery including but not limited to backlog grooming, prioritization, and sprint planning.
-
Who is a good fit for this role?
Consider yourself a good fit for this role if you have these characteristics. Don’t worry if you don’t check every item on the list below. If you have the attitude to constantly challenge and upskill yourself, you might still be a good fit.
- Full product funnel ownership - You have 8+ years of product management experience for a consumer or B2B SaaS service, with multiple launches under your belt.
- Deep empathy for user needs - You love talking to users, and you have multiple approaches for understanding what matters to them and why.
- Ability to communicate effectively - You can clearly communicate with different internal stakeholders and external stakeholders. You are comfortable speaking the language of engineers on one end and customers, executives, or other business stakeholders on the other end. You thrive on ambiguity. You are as comfortable articulating vision and strategy as you are writing detailed product requirements.
- Attention to detail - You obsess about the smallest product details, from color to positioning and tone of language. You benchmark yourself against the best in the industry and aim to build the best. You are able to build systems that enable the team to maintain a high bar for quality.
- You ask and answer the right questions - You develop smart hypotheses and have a knack for designing research and experiments to prove them. You love data, and the know-how to interpret and think critically about results.
- Understanding of technology frameworks and concepts - You can work closely with the engineering team, to understand tradeoffs and make decisions around prioritization and scope.
- Team orientation - You go above and beyond to make your product and team successful, whether it’s filing bugs or organizing team offsite. You believe and understand that strong products are built by closely-knit teams. You are naturally inclined towards owning criticism and deflecting praise to the team.
What can you look for?
The opportunity to shape and build a product through its very early stages, a wide breadth of responsibilities, and an opportunity to challenge yourself every day. The product is one of the prominent solutions in the Indian geography and witnessing rapid adoption and growth across multiple world geographies including the US and Europe. You get the chance to collaborate with a highly skilled team with a good mix of experience and a can-do attitude.
We are
A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. Empuls works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners, or consumers for better business results.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
We are looking for a product marketing manager to develop user funnels and communication strategies to drive engagement and referrals on the company's app. Our ideal candidate is a passionate & experienced Product Marketer with proven success in working with digital products and/or e-commerce for curating & driving product engagement end to end
Responsibilities:
- Build user journeys and communication strategies for every funnel the user goes through in the app
- Build highly engaging campaigns across user funnels to increase conversion rates
- Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
- Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
- Work with internal and external stakeholder to seamlessly drive all campaigns
- Constantly look for funnel drop offs and optimize every step to increase conversion rates
- Share data on daily, weekly and monthly basis with the larger team
Lead Product Manager, Corporate Business
About the Organization
Sportz Village is India`s No. 1 Youth Sports Platform.
With its mission to get 100 million children to play in a sustainable and scalable manner, Sportz Village has partnered with several Schools, Corporates, Governments, Academies and parents across 250 locations in India, and has a significant presence in UAE as well.
Sportz Village uses play and sport as a fun and engaging way to ensure children love the experience while achieving goals around fitness, health, academic outcomes, sporting outcomes and continuing to be on their sporting journey for life; an aspect which has become crucial for families in India and across the globe.
Sportz Village is backed by Gaja Capital, a leading Private Equity firm.
The leadership team at Sportz Village has a deep connect with sports and many of them are alumnus of reputed B-schools and universities such as IIT, IIM, SP Jain to name a few, and come with a rich experience of work at companies like Citibank, Intel, Wipro, KPMG etc.
Know more about the organization and the team at: www.sportzvillage.com
About Lead - Product Management, Corporate Business,Sportz Village.
We are looking for a bright, and entrepreneurial product manager to support our Corporate business vertical – which includes ‘Sport for Change’ and “Experiential Sports Marketing’ platforms - to help us drive the planned business growth. The ideal candidate will bring an uncompromising market and customer focus, a passion for products (across the lifecycle –market research to release/ maintenance) – along with a data-driven/ digital mindset.
Job Title
Lead - Product Management, Corporate Business
Location
Anywhere
Job Purpose
This role will require your strategic and tactical skills - to help build and release products/ features based on market-feedback and build necessary user/ customer engagement. This is a high-visibility and cross-functional role that needs a team-player - with an immense opportunity to build on the solid foundation that our product and business teams have established. In this role, you will be responsible for driving the product strategy for the business – including helping create the positioning/ messaging and roadmaps for each of the products in the portfolio.
Key Accountabilities
• Plan and execute studies: researching, scoping, defining methodology, collecting and analyzing data, and presenting key findings and recommendations to the business.
• Identify areas for growth and create strategic product line roadmaps to help drive adoption of the product and differentiating features.
• Provide compelling value propositions, customer and consumer benefits and technical features that match the needs of different roles in customer organizations.
• Manage the pricing and plan structures for all products in the portfolio and support the outlined GTM for these products.
• Work with our business and content teams to create thought leading content – position
papers/ product education materials, surveys, case studies and customer success stories for different products.
• Educate both internal and external stakeholders on our product features and their benefits.
• Help publish product-related content on our website, feature pages, campaign landing pages.
• Equip our business development team with collaterals and sales tools they need to be successful in their work. Also support teams with quick concept notes and budgets preparation for proposals
• Analyze potential partner relationships for the product and lead the effort to integrate partner products (external) or from other Sportz Village businesses – into the roadmap.
• Work cross-functionally with product technology, marketing, business development – both within Corporate and across Sportz Village businesses to achieve the stated product goals.
Requirements
• Passionate about product development, product marketing, content/ story-boarding and digital/ technology
• Experience in conducting qualitative and quantitative research with the ability to find key trends within large data sets.
• Willingness to stretch from strategic thinking to the details of execution in order to drive exceptional business results.
• Masterclass level Excel and PowerPoint skills
• Ability to translate technical features to customer and business benefits.
• Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product.
• Sharp analytical problem-solver and creative yet methodical orientation
• Excellent organizational and time management skills
• Experience working with data from multiple sources - web analytics, survey data and customer research.
• Keep abreast of the developments in the industry.
• 3-4 years proven track record in Product Management, Product Marketing. Prior experience in kids focused industries like EdTech, Gaming, Online Education is preferred.
We are looking for a product marketing manager to develop user funnels and communication strategies to drive engagement and referrals on the One Code app. Our ideal candidate is a passionate & experienced Product Marketer with proven success in working with digital products and/or e-commerce for curating & driving product engagement end to end
Responsibilities:
● Build user journeys and communication strategies for every funnel the user goes through in the app
● Build highly engaging campaigns across user funnels to increase conversion rates
● Drive repeat users, referrals through Email, Push Notifications and other product
touchpoints
● Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and
renewals.
● Work with internal and external stakeholder to seamlessly drive all campaigns
● Constantly look for funnel drop offs and optimize every step to increase conversion rates
● Share data on daily, weekly and monthly basis with the larger team
Requirement:
● 4+ years of hands-on experience in working with user engagement platforms like
WebEngage
● Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
● Knowledge of HTML coding to create emailers is a must
● Experience working in a B2C product is preferrable
Why join us?
- You will get to work with an experienced team who has worked in multiple startups.
- Experimenting is the name of the game
- Grow with us. It is a family
- Own and execute consumer acquisition strategies using online marketing tools.
- Drive user engagement and conversions, retention programs, and enhanced community initiatives.
- Create and implement the company's communications strategy to multiple constituencies.
- Build brand and positioning/messaging, determine and implement a strategy for driving brand awareness.
- Manage PR, social media, blogs, and other online campaigns.
- Refine and execute monetization strategy and roadmap.
- As a key member of the Executive Team, make major contributions to overall Company strategy and organizational development (recruitment, culture, etc.).
- 7+ years of experience in product marketing for online consumer product/service, preferably in the social media/community space
- Extremely creative, the out-of-the-box thinker!
- Proven track record in developing and executing successful communications strategies, including ownerships of brand position/messaging and marketing channels (e.g., PR, events, online acquisition, etc.)
- A history of success with multiple user acquisition methods.
- Experience with campaign management.
- Experience with site flow conversion optimization and A/B testing.
- Experience in developing and executing monetization strategies -determining services, packaging, pricing, positioning, and communications.
- A great team player and motivator!
- Strong, clear communication, presentation, and writing skills.
- BA/BS degree; MBA preferred.
Role Overview
Summary of Role
We are looking for a passionate and skilled Product Manager, we expect you to bring a fresh pair of eyes for both product planning and product marketing. This includes managing the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working to deliver winning products.
Must Have Background for this Role:
- Min 5-12 years of strong experience in product management role
- Previous experience in Fintech domain
- Bachelor’s degree (MBA preferred)
Required Skills for this Role:
- Define the product strategy and roadmap
- Build innovative financial products in a cross-functional team. Deeply understand the needs and problems of our users.
- Develop product positioning strategies.
- Work closely with engineering to ensure developers understand the required functionality and are building the right functionality to meet the market need and are easy to implement and maintain.
- Recommend and drive implementation of improvements to the product development process
- Document and manage the user experience.
- Proven problem-solving capabilities.
- Deliver a monthly revenue forecast.
Also Nice to Have Skills and Background:
- Excellent written and verbal communication skills
- Excellent teamwork skills
- Demonstrated success defining and launching excellent products
Key Responsibilities
- There are two main responsibilities of the role:
- to increase the overall top line by increasing the application rate(optimizing the funnel)
- ensuring more users are retained post the first consumption cycle.
- Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
- Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
- Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
- Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.
- Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
- Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes
Responsibilities:
- Build user journeys and communication strategies for every funnel the user goes through in the app
- Build highly engaging campaigns across user funnels to increase conversion rates
- Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
- Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
- Work with internal and external stakeholder to seamlessly drive all campaigns
- Constantly look for funnel drop offs and optimise every step to increase conversion rates
- Share data on daily, weekly and monthly basis with the larger team
Requirement:
- 5+ years of hands-on experience in working with user engagement platforms like WebEngage
- Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
- Knowledge of HTML coding to create emailers is a must
- Experience working in a B2C product or Edtech is preferrable
- Product planning and execution throughout the lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met.
- Define the product strategy and roadmap, and own MRDs and PRDs with prioritized features
- Work with external third parties to assess partnerships opportunities
- Run beta and pilot programs with early-stage products and samples
- Be an expert with respect to the competition
- Create and articulate product development, improvement & further innovation (occasionally in front of investors or analysts), across internal and external client community
- Build, manage and retain team of high performing product managers
Requirements:
- At least 10 years of experience, at least 5 years of product management experience in a tier-1 product firm in fields related to e-Commerce, hyperlocal services, content, financial services, etc.
- Great people skills paired with a high level of assertiveness and very good communication
- Strong analytical, strategic and coordinating skills
- Sound knowledge and understanding of the current trends in lending business and technology
- Engineering training with additional training in business administration is a big plus
- Experience in Fintech technologies is an added advantage
Responsibilities
- Need to gain good understanding of the product, business and brand to marry them together
- Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals
- Conduct user research to understand the gaps in the product, business and brand
- Devise brand communications strategy with the product and business aspect into it
- Translate technical information and product features to potential users
- Follow and analyze market trends to position our products
- Develop end to end product marketing strategies
- Run marketing campaigns across channels including and not limited to all forms of digital marketing
- Test and evaluate features using relevant KPIS from users
- Collaborate with Product Manager to continue improving the products
- Collaborate effectively and remotely with team to implement strategies
Requirements
- Atleast 2 years experience where you have actively used digital channels for marketing
- Experience in market analysis and working knowledge of web analytics tools
- Excellent communication skills
- Sharp analytical & strong quantitative skills
- Attention to detail
- Prior experience in a B2C startup company
- Bonus if you have experience in fintech or teenager focussed startup
Our client is a unique SaaS-based platform, that helps business travelers get personalized travel itineraries. This gives companies and their employees access to enjoy cost-effective, convenient and rewarding travel options. While most of the other companies provide offline solutions, our client uses state-of-art technology and AI-based solutions to offer cheaper booking options, and other offers that cover end-to-end corporate travel and hotel bookings.
Based out of Bangalore, with a young and raring team of marketing and engineering experts, spread across various cities, this 2-year old startup aims at becoming an integrated travel management company that works as a smart travel assistant. Their platform addresses travel issues for a gamut of customers ranging from large corporate with thousands of employees to other startups.
- Driving the go-to-market strategy for company's ever-evolving product. You would be the in setting the GTM strategy for different markets and ensuring their flawless execution
- Understanding new markets, customer personas, geographies, products and competition and delivering actionable intelligence to the product, sales and other departments to maintain our competitive edge
- Engaging with partners, sales team and influencers to drive awareness and product demand. This will include collateral development, marketing events, and digital marketing activities.
- Collaborating with the marketing team to deliver high quality, high performing campaigns, assets, and activities that generates sales, and builds market share
- Owning Customer Marketing activities to continually educate our users about the product and company to increase user engagement, product adoption and retention
- Measuring the results/ metrics of marketing activities to enable data driven decisions on future marketing campaigns
- At-least 5 years of dedicated b2b SaaS product marketing experience with 2 years as a manager.
- Prior experience marketing to executives, directors and managers in enterprise domain (Prior experience Marketing to CFO will be a bonus)
- A growth mindset and passionate about building things from the ground up, strong sense of ownership and a ‘lets-get-it-done’ attitude
- Ability to interact with senior leadership, Engineering, Product Management teams
- Good understanding of tools of the trade, i.e. SEO, SEM, sponsored content, account-based marketing, excellent communication skills, marketing analytics
- Strong attention to detail and ability to handle multiple activities simultaneously
- Having experience of US region is an added advantage
Greetings from Invensis technologies - Bangalore (J.P. Nagar). We are hiring Product Marketing Manager for our organisation.
We are the world’s first company building tech at the intersection of food tech, blockchain and machine learning. At Gulpie, we’re building the future of food discovery. At our core, we are a tightly knit mad bunch that is driven by mission, values and customer-obsession.
We're not looking for an average Joe. Are looking for a position that is going to challenge you and bring out the best of your potential? We promise to nurture you with utmost care and resources to help you achieve your dreams. The ones who worked with us went on to become leaders that are known for their ambition.
You’ll be playing a key role in building a community of food reviewers. Everyday, you’ll be interacting with some of the smartest minds and most popular food influencers. If there’s one thing you’ll take away from the position, it would be an incredibly powerful network that will open doors for the rest of your career.
You’re good with :
- Hustle. Hustling. Hustled.
- Devising innovative growth hacks to identify the right social channels and efficiently converting them
- Data-driven decision maker with a clear understanding of metrics, funnels and churn
- Self-learning with proven ability to learn things on the fly
- Socially engaging
- Empathetic and obsessed with all things food and people
- Story-telling reputation that precedes you
- Hungry to learn
You’re awesome if you have :
- Experience hustling for early stage products
- Experience working with A/B testing and other analytics tools like GA, Mixpanel & Hotjar
- Passionate about food
- Experience building online/offline communities
You’re looking for :
An Opportunity to work on a meaningful problem with massive potential to scale. A company that strongly believes culture and work ethic are quintessential for a happy working environment. An ambitious, entrepreneurial and passionate team obsessed with the quality of everything they lay their hands on.
We believe smart people with integrity don’t need to be managed as they have high standards set for themselves. We don’t believe in stipulated working hours. One is only accountable to their deliverables. Though sounding cliche, we value hard working people, a notch higher than you might usually expect, and equally reward them. Your work will receive the credit it deserves.
We love people bubbling with ideas - the crazy ones that believe in their ideas enough to go the lengths to make them real. We believe it’s important to hear everyone’s opinion and empower them with tools to build innovative products. Consistently achieving impeccable results is not only a professional but a personal goal here. We know talented individuals that work hard can do magic. That said, we believe intellect without humility is a recipe for failure.
Does it sound like you?
- Write to us with your 2 best ideas to go viral with food.
- Send us your resume and let us know why you think you’re unique. Why don’t you tell us about a couple of growth hacks you’ve successfully pulled off?
- Have run marketing campaigns before? Have a personal or professional blog? Share some links or your social profiles.
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