The Company: ATLANTIS is a “new” financial technology company dedicated to building Credit, Data, and Infrastructure to provide financial services for consumers and small business owners in India and South-East Asia. ATLANTIS is committed to empower, enable opportunity and advance the financial well-being of our community through transparent and responsible product offerings. We are headquartered in Singapore, with operating & engineering offices in Bengaluru, India. The founding team of ATLANTIS comprises of serial entrepreneurs and seasoned professionals with solid operating experience in all functional areas of building large technology and financial services ventures. The core team has come together from a diverse set of backgrounds to make financial services more meaningful, honest, and inclusive. #Marketing , #Brand Management, #BFSI Marketing, #Digital Marketing, #SEM / SEO, #Email Marketing, #Content Marketing, #Web Analytics, #PR Job Description: Head- Brand, PR, and Marketing Be responsible for all online and offline marketing and brand initiatives supporting business acquisition across channels : - Planning, Designing and running the marketing programs - Plan, Deploy and Manage the marketing budgets for various channels, taking complete responsibility for online growth, revenues and unit economics - Innovation - conceptualize and implement new cost-effective ways of lead generation and client acquisition. - Work with existing partner agencies for various deliverables. Identifying new partnering opportunities for adding additional brand/marketing capabilities. - Support and further the brand proposition - via innovative means - across various offline and online (eg social media) channels. - Work with the management and sales teams to plan and run strategic and tactical initiatives. - Work with strategic partners (eg Banks, NBFCs, Ecommerce) to support joint marketing plans. - Create and expand partnerships with strategic and non-strategic forums etc. - Grow lead quality and sources across SEO/SEM, email & content marketing, referral, and affiliate programs. - Innovate in ways of growing the online business while reducing acquisition costs. Optimize cost per lead across channels - while increasing ROI. Brand & Marketing rock star should have : - 6+ years in a similar role for a tech-venture/branding company/agency with some experience in a leadership role (preferably FinTech/Consumer Internet) - Handled the end-to-end sales cycle from campaign design, lead generation, execution up to referrals and loyalty programs.-Proven experience in strategic PR - Proficiency with Web Analytics tools (e.g. Google Analytics, Mix panel) including tracking/tagging, Digital marketing best practices, etc. - Demonstrated innovation and thought leadership in growing an online business - A keen understanding of growth hacking and ways to grow the business while keeping acquisition costs down - Represented the brand onto various platforms - Built and grown a high-performance team. - Some exposure to working in start-ups will be highly desirable.
Kruzr helps drivers stay safe on roads through its first of its kind virtual driving assistant. We work with Motor Insurance companies to help them keep their customers safe.We are looking for an experienced Product Marketing Manager, who can lead our growth and product evolution initiatives across UK and Europe. Responsibilities: Manage overall growth team for B2C customer acquisition (via insurers and directly) Run campaigns on paid and organic channels Work closely with growth and product analytics team to improve the campaigns Work closely with the growth engineering team to experiment with new features and ideas Help optimize the product engagment, retention, and What we want to achieve together: Understand user requirements and help the product team build that product Optimize user acquisition Learn from b2c and implement it in b2b2c setting as well We at Kruzr have set out to build real-time assistance to make drivers much safer than today. We are building a tech solution which has a global use case, and we want to expand user by user, geography by geography, and save precious lives lost. We are looking for a PMM to lead this on the user adoption and retention side.
Someone who can run ad campaigns and manage growth on digital for products and businesses. Apply only if you're willing to work hard, are result driven and love challenges. You'll get to work with some of the best professionals and clients in the country and with a very fun team.
Collaborate with product managers to implement new and modified programs and initiatives. Monitor and analyze the performance of marketing programs in order to guide current and future strategies. Assist in developing market research studies and analyze their findings. Assist in creating, recommending and implementing marketing programs and campaigns for products of the organization. Create traction and support in building funnel.
Why Headout? Headout is evolving the way people discover the world by connecting them with exceptional experiences in their city at the push of a button. We are building a magical platform that gets everyone to head out and have fun in a matter of seconds; no matter where you are and what you want to do. We are combining a delightful product experience, data-driven decisions, sophisticated supply side logistics network and world-class operations to solve a huge basic human problem: how do we have a good time? We’ve grown 15x in the last 9 months and are backed by some of the finest investors in Silicon Valley who are behind companies like Alibaba, Lyft, Snapchat, Snapdeal, Angellist, Instacart, Product Hunt, Postmates and others. About The Role : The Retention Pillar focuses on helping people who have already placed their first order to make subsequent orders and build a habit of adopting Headout. Fundamental to solving this problem is understanding the holistic experience for marginal users who have only placed one order and the jobs-to-be-done for customers as they look for meaningful ways to Headout and experience the world. This is a Manager role where you will need to set a vision and strategy for how we retain people, collaborate with cross-functional leaders in Product, Marketing, Data and Support teams. Effectively the Retention PM will be addressing a huge opportunity to improve a cornerstone part of the experience for our new and resurrected users. The Retention Manager is someone who will : Lead, develop and execute email, push, and in-app marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase LTV and decrease churn of monthly members. Manage ongoing monthly triggered and transactional communication to all active members (e.g. tracking, payment notification, spoiler alert, shipping alert, etc.) Use data to monitor the performance and health of retention programs and identify areas for improvement; generate and test hypotheses to improve monthly performance. Establish rigorous A/B and multivariate testing agendas to test subject lines, CTAs, content, email cadence and timing to constantly improve retention. Be the voice of the Channel Marketing team in all retention related conversations, meetings, and brainstorms including changes to the business, strategy, product and brand. Be the expert on the member journey for active subscribers; develop a deep data-driven understanding of the member mindset, behavior and how best to leverage it to decrease churn. Translate high-level initiatives into actionable go-to-market strategy and execution plan, driving cross-channel marketing plans from kick-off to launch. Create own roadmap of initiatives that deliver on retention KPIs that align with product, engineering, and marketing roadmaps. Build an exceptional team and own their output What You Should Have : You have demonstrated experience and success decreasing churn and increasing LTV through email, push and site. Experience developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels (email, in app, push, etc.). Experience in Product Management / Product Marketing at a technology company or as an entrepreneur will be a huge plus Experience building / marketing cross-platform experiences (mobile, desktop, mobile web) Scrappy ability to get stuff done, roll up sleeves, and tackle something hands-on Experience developing and executing A/B tests to decrease churn, leveraging email, push and site initiatives.
About Zort: Zort is a young company which is on a mission to make every smartphone user more productive and successful in their lives. Currently, we are a smart SMS inbox assistant with a bunch of productivity tools around it to keep our users on top of all things important to them. About the role: As a product marketing manager, you will be a leader on the team responsible for telling the world (and company) the story of our product. You will be the chief advocate of our product and its benefits, both internally and externally. Responsibilities: - Work closely with the Product and Engineering teams and devise product, growth and content marketing strategies for our product - Execute devised marketing strategies in collaboration with the design team, including marketing campaigns (online and offline), web content, social content, videos, blogs, etc. - Continuously monitor, report on and optimize campaigns - Own the marketing feedback loop and work with the product team to better the user experience - Proactively find newer and more efficient ways of acquiring and retaining users Basic Qualifications: - 2-3 years of experience in a consumer marketing, performance marketing or campaign manager role - Proficient at digital marketing tools such as Google, Facebook and Instagram ads - Strong analytical and communication skills. Must be able to analyse marketing campaigns data and effectively communicate what it means to stakeholders - Understanding of audience profiling, customer segmentation, customer journey identification, industry benchmarking, media planning, costing and execution - Should be able to work in a fast paced (high risk-high rewards) environment Preferred Qualifications: - An MBA in Marketing - Exposure to multiple digital marketing platforms and tools - Ability to develop budget projections and optimize budgets - You should have managed successful digital marketing campaigns (Facebook, Instagram, Google, Twitter, Youtube) - Be up-to-date with the latest trends and best practices in marketing and measurement - Effortlessly switch between "strategy" and "execution" - Experience working at marketing agencies is a plus - Experience executing offline marketing campaigns is a plus
Requirement -Experience in optimised and campaigns across Facebook, Instagram and Twitter - Re engagement experience -creative machine -Bonus: Sports experience SQL and design skills