50+ Product Marketing Jobs in Bangalore (Bengaluru) | Product Marketing Job openings in Bangalore (Bengaluru)

Introduction

Equip helps recruiters screen candidates across skills with its automated assessments. We are a B2B SaaS tool with a very self-served product. We are looking for a product marketer who can: (i) increase our top-of-the-funnel; (ii) improve our activation rates.

We are looking for someone with a minimum of 2 years of B2B Product Marketing Experience, preferably SaaS.

Responsibilities

1. Understand how existing users are using Equip, what challenges it solves for them and execute steps across different channels such as paid ads, email marketing, organic search, social media, referrals etc. to onboard more such users as paying customers
2. Interact with users on chat and demo calls, monitor their interaction with the product and website
3. Participate in product roadmap meetings and suggest features and improvements
4. Ideate, research and publish content relevant to increase brand visibility on search engines and social media
5. Stay on top of competitors’ activities and identify new markets and segments to increase paying customers

A Typical Day at Work

1. 2 hours: Look at how Google Ads are performing and optimise keywords
2. 2 hours: Draft fortnightly newsletter on new product features that have gone live, for existing users
3. 1 hour: See how users are interacting with the product and come up with suggestions for improving the UI/UX
4. 1 hour: Answer live chat throughout the day
5. 30 mins: Conduct a product demo for a customer
6. 30 mins: Verify that data (like attribution, etc) on Hubspot are correct

Why You Should Join Us

1. We are a tiny team. So, your work will have immediate and far-reaching impact
2. We move fast. We don’t have too many meetings. We want to work with smart people who know what to do
3. We already have millions of users who are very happy with our services. Really, millions and very happy!
4. You'll learn a lot! We work long hours. People who have joined us have described the workplace as "really intense", because there isn't time for chit-chat and gossip. But equally, people who have stayed with us have told us they learnt a lot because of the opportunities given to own and experiment things end-to-end
5. Sounds a bit like self-praise, but we really are doing a good thing. Matching candidates and recruiters based on skills helps individuals as well as companies. So, you’ll earn a lot of good karma working with us, which you can then spend on all your vices ;)

Salary

1. See the top of this post :)
2. The actual amount will depend on (i) skill (as demonstrated in the assessment, assignment and interview), and (ii) experience
3. 100% cash
4. No ESOPs to begin with. ESOPs may be offered after 1 year, based on performance

Skills

Required

• Excellent English Communication (oral/written)
• Superb Attention to Detail
• Content Writing
• Social Media Marketing
• Sense of humour

Good-to-have

• B2B SaaS Marketing
• PPC Marketing
• Product Demos
• HubSpot

Hiring Process

You can find the detailed process on this link: https://whimsical.com/product-marketer-7vrzhk2YEDXykGrF377Yjd

Responsibilities:

• Conduct in-depth analysis of the product and documentation requirements.
• Create highly technical documentation that meets the needs of its intended audience.
• Collaborate with the technical team to make the products easier to use by writing a simple instructions manual.
• Review the existing content and make changes as required.
• Research and develop technical design specifications and test scripts.

Requirements:

• Bachelor's degree in Computer Science or Engineering.
• 3-5 years of experience working as a Technical Writer or a similar role.
• Ability to create high-quality technical documents.
• Exceptional working experience in technical writing of software documentation requirements.
• Ability to understand the technical concepts and make them easier to understand for our product users.
• Familiar with the product development process.
• Outstanding writing skills.
• Ability to write in different styles for a variety of audiences.
• Exceptional verbal communication skills.
• Good time management skills.

Roles & Responsibilities:

Promoting the company's existing brands and introducing new products to the market.

Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.

Gathering, investigating, and summarizing market data and trends to draft reports.

Implementing new sales plans and advertising.

Product Marketing, catalog management,

Inventory management

Dynamic price Management

Knowledge, skills, and attributes

Bachelor degree/ Management

6 months to 1 year of relevant Work Experience, 

2022 Passout candidates, Internship in related field.

Great communication skills 

Experience in FMCG industry is a plus. 

Bangalore based candidates from Tire 1 and Tire 2 colleges

Key Skills:

Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results

Strong Project management skills

Ability to get things done

Self Driven

Analytical oriented

Ability to merge creative and analytical insights

Strong creative bent of mind. 

Communicate clear decisions, next steps, and accountability

• Supporting the development and execution of product strategies and roadmaps
• Conducting market research and competitive analysis to identify market trends and opportunities
• Collaborating with cross-functional teams to define product requirements and specifications
• Working closely with Engineering to ensure the timely delivery of product features and enhancements
• Assisting in the planning and execution of product launches and go-to-market strategies
• Analyzing product performance data to inform product decisions and prioritize feature development
• Supporting customer success and sales teams in product-related inquiries and escalations
• Quick Turnaround Time
• Good communication skills,
• ability to work with creative and technical departments
• Self-motivation,
• ability to work under pressure and meet deadlines
• Receptive to constructive criticism
• delivering changes as directed Technical know-how

• Job Title - Senior Product Marketing Manager - PC & Console
• Reports Into - Head of PC & Console Marketing
• Location - Bangalore/ Hybrid

A Little Bit about Kwalee….

Kwalee is one of the world’s leading multiplatform game developers and publishers, with well over 1 billion downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join Scathe, Die by the Blade, Robobeat, Space Chef and Wildmender.

What’s In It For You?

• Hybrid working - 3 days in the office, 2 days remote/ WFH is the norm
• Flexible working hours - we trust you to choose how and when you work best
• Profit sharing scheme - we win, you win 
• Private medical cover - delivered through BUPA
• Life Assurance - for long term peace of mind
• On site gym - take care of yourself
• Relocation support - available
• Quarterly Team Building days - we’ve done Paintballing, Go Karting & even Robot Wars
• Pitch and make your own games on Creative Wednesdays! 

Are You Up To The Challenge?

As a Senior PCC Product Marketing Manager, you’ll manage a product marketing manager and be responsible for launching some of our portfolio of Indie tiles across multiple platforms with a significant focus on building brand awareness, advocacy, Wishlists, community and ultimately (and most importantly) game sales.

Reporting into the Head of PCC Marketing you’ll be hugely influential in creating, executing, tracking and optimising integrated campaigns across both paid media (paid social, influencers and events) and organic media (community, social, influencers, ambassadors, SEO and rich content).  

You will work in close collaboration with the Community & Social Media (CSM) team, Influencer & Media (I&M) Team, PCC Creative Team and Digital MArketing (UA & Growth) Team.  

What Does The Job Actually Involve?

Create and execute product marketing plans (PMPs) that deliver against each game’s pre launch awareness and post launch revenue expectations, from initial signing through to retail launch and post launch - including budgets, KPI sets and beat schedules

• Ability to juggle multiple campaigns and projects across numerous media channels and multiple games at the same time and communicate clearly with multiple stakeholders both within and external to your team to ensure challenging deadlines and Wishlist/ sales KPIs are met
• Collaborating with internal and external creative teams to create best-in-class marketing assets to budget
• Determine KPIs for the PMPs and meaningful metrics that allow accurate analysis of each campaign and track commercial performance so you can optimise your plans in near real time
• Working as the key stakeholder and influencer within the PCC team and primary contact point for those outside of the department
• Setting ‘challenging but achievable’ targets for your team for both quality of output, timely delivery of campaigns and above target results and taking responsibility for meeting these target
• International travel as required

Your Hard Skills

• Passion for games and knowledge of industry trends and key players
• Previous experience on PC & Console games including three years in a product/brand management role for an established video games company
• Highly numerate and data fluent you’ll own your budgets and be accountable to them as well as having the ability to interpret research and analysis and use it daily to make good decisions quickly 
• Strong creative and brief writing skills with an understanding of Google Docs
• A creative flair with an eye for detail when briefing and feeding back on marketing artwork, assets and trailers. 
• You have excellent time management skills and understand the importance of hitting deadlines
• Ability to work with other functional teams in the PC and Console Department, as well as with other Marketing teams within and outside of Kwalee.

Your Soft Skills

Kwalee has grown fast in recent years but we’re very much a family of colleagues. We welcome people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances, and all we ask is that you collaborate, work hard, ask questions and have fun with your team and colleagues. 

We don’t like egos or arrogance and we love playing games and celebrating success together. If that sounds like you, then please apply.

Your Team Mates

As a part of the marketing team you will ultimately report to the VP of Marketing whilst having P&L accountability to the Head of PC & Console department.

The PC Console Marketing team is mostly based in Leamington Spa HQ and in Bangalore, India. An open, enthusiastic and engaging personality and communication style is essential. You’re incredibly organised, data astute and fluent in process management so tracking numerous campaigns in several languages across multiple media will be second nature for you.

A Little Bit About Kwalee

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts.

Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 900 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We’ve also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe. 

Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle.

We have an amazing team of experts collaborating daily between our studios in Leamington Spa, Lisbon, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, Cyprus, the Philippines and many more places around the world. We’ve recently acquired our first external studio, TicTales, which is based in France. 

We have a truly global team making games for a global audience, and it’s paying off: - Kwalee has been voted the Best Large Studio and Best Leadership Team at the TIGA Awards (Independent Game Developers’ Association) and our games have been downloaded in every country on earth - including Antarctica!

• Understand the business and the potential to promote the business and brand.
• Analyzing market and sales information
• Identification of prospective clients.
• Preparing a go-to-market strategy on digital, social media and print media
• Set up a Brand identification strategy and execution plan
• Research competitive products by identifying and evaluating product characteristics, market share, and pricing, and maintaining research databases.
• Tracks product line sales and costs by analyzing data and reviewing the competitor's reach
• Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts, account analysis, and new product information; relaying customer services requests
• Follow up with Clients through the CEO's contacts
• Website maintenance and press releases
• Marketing collateral – creation and maintenance and presentations
• E – campaign coordination
• Setting up tracking systems for marketing campaigns and online activities
• Reporting to management on marketing and sales activities

We are looking for a talented and competitive Marketing Manager, who has experience working with Healthcare or SaaS product companies, to join our team. This role will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives.
You will be responsible for understanding the RCM and PI market landscape, identifying
your target audience, and collaborating to create the strategic positioning, targeting
plan, and channel mix to meet your category’s pipeline target.

The ideal candidate should be a self-starter who thrives in a fast-paced environment.

Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least 4 years' experience as a marketing manager.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

NOTE: Immediate joiner

Roles and responsibilities:

• Create a brand and market positioning that maintains Tartan's leadership position in the industry.
• Devise, own, and execute Tartan’s marketing strategy across all formats, both internally and externally.
• Ensure sales and partner teams are enabled and up-to-date with the product, process, competitor, and market content.
• Build Tartan's vocabulary and messaging to effectively tell the company’s story to the modern world.
• Build, maintain, measure, and optimize Tartan’s marketing channel mix, with an eye toward growth initiatives and product adoption
• Work closely with the sales, customer success, alliances, and product teams to identify market opportunities and define market-leading products.

You will be a good fit if you have the below:

• Proven 3+ years of B2B2C marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
• Successful track record in building, getting buy-in, and executing marketing plans
• History of building high performing, marketing teams and attracting top marketing talent
• Relevant domain experience preferred in deeply technical products, preferably in API space
• A thorough grasp of the key metrics needed to drive the business
• Ability and desire to use data and metrics to make strategic growth decisions
• Interest in development, training, and mentorship; hands-on in working with teams

• Brand new MacBook
• Stock Options
• Health Insurance
• Unlimited Sick Leaves
• Passion Fund (Invest in yourself or your passion project)
• Wind Down

Job Description

We are looking for a Product Marketing Associate who will streamline our product marketing efforts. You will work closely with the marketing, sales and product teams. You will help research, compile and develop positioning, messaging and communication for marketing and sales.

Responsibilities

Research and manage marketing and sales collaterals

Research and structure content for webpages and landing pages

Create high-quality content for Gumlet in the form of sales/marketing collaterals, email communications, website and landing page copy.

Ideate and help build compelling narratives and messaging for Gumlet across marketing channels

Streamline and overlook lead nurturing campaigns

Organize and track content distribution

Conduct competitive, market and customer research, and build usable insights to further the marketing and sales efforts.

Work on projects to improve and track the middle and bottom of the funnel

Work closely with sales and marketing teams to identify opportunities for new client acquisition.

Skills And Qualification

Work experience as a marketing associate or a similar role

In-depth understanding of marketing fundamentals

Excellent communication skills

Knack for copywriting

Analytical abilities

Education requirements

BE/BTech or equivalent degree.

0.6 - 1 year of core marketing experience, preferably with Tech / Product / SaaS domain companies

Excellent command of the U. S. English (understanding, speaking, and writing).

• Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
• Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, ORM, slack community for our users, sales enablement and marketing assets.
• Work closely with a range of cross-functional teams - product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
• Understand and analyze the competitive landscape to define our own marketing strategy

• What are we looking for?
  

  An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

  • 2+ years of relevant work experience that can span digital marketing, product marketing or growth marketing.

• Experience working on marketing or growth throughout a product’s lifecycle.
• Working experience in SaaS, preferably for international markets.
• Hands-on experience in Google Analytics, Google AdWords, Hubspot CRM, Slack, ORM tools and Webflow.

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of work, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that Xoxoday offers.

A fast-growing PE funded Fintech SaaS company based in Bangalore with offices in Delhi, Mumbai, California, New York, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Xoxoday works with over 2000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.

• Tele Counseling the sellers on the difficulties and challenges of the Real Estate sales process as an
• individual owner. Educating them about addressing them and resources they need.
• Educating them about various step-by-step processes, tools, the unique propositions and detailed
• end-to-end, hassle free solutions offered by Settlin.
• Convincing them for free enrollment.
• Ensuring clear understanding of the terms of services and all steps of the on-boarding process.

• Collecting and Updating all data about the unit on sale
• Scheduling/confirming the site visit by the data collection team
• Verifying and approving all uploaded data on the profile

• Study the demography and prices of similar residential properties in the same project, locality and
• surrounding areas from various sources.
• Compare and estimate the right price of the unit.
• Counsel the seller with facts/findings and help them optimize the pricing of their unit/s on sale.
• Maintain all units in the assigned area at optimum pricing.

• Ensure the profiles of all units and projects in the assigned area are complete and up to date.
• Help digital marketing teams in creating content for selected projects.
• Maintaining complete 100% enrollment of all RE availability, on the portal, in the assigned area.

Remuneration
CTC: greater than INR 4.2 Lacs / annum : 4.2 Lacs (fixed) + Monthly Incentives (upto INR 10000 per month)

About Company
Settlin, (founded 2016) has built a simple platform for enabling and executing property transactions and services.
This is the most systematic approach to Real Estate consultancy, driven by high-end technology, built to cater every
detail of it. To know more visit https://settlin.in
Linking Spaces Technologies Pvt Ltd, 4th Floor, Gayathri Towers, 1090/N,18th Cross, 3rd Sector, HSR Layout, Bangalore 560102

Mandatory training during probation of 3 months:
The above role needs a proper understanding of our in-house portal, processes, teams, markets, localities,
demographies, various details about type of properties and Real Estate transactions. All selected members will have
to undergo a mandatory training of 3 months minimum and qualify on predefined parameters During this training
period the remuneration will be : CTC: greater than INR 3.6 Lacs / annum : 3.6 Lacs (fixed) + Monthly Incentives
(upto INR 10000). On successful completion of training and probation a confirmation bonus of INR 10,000/- will be
awarded.

Growth And opportunities ahead:
The above role also serves as the only funnel to the following role and beyond. All performing members in the above
team, by default earn the opportunity to move ahead to the following position. The eligibility for following appraisals
is two months of consistent performance at current position (measured in fixed automated indicators in CRM). There
is no time limit on the appraisal cycle and performers easily make it to the next level and beyond, within as less as 3
months, depending upon the vacancies available.

Relationship Manager / Buyer consultation

Responsibilities
Tele Consult incoming Buyers and help them throughout with their property search.
Attending inbound requests and queries on the selected units, scheduling/confirming site-visits with trained
team members from dedicated teams for site visits.
Understanding the requirements of the buyer, updating all details in the portal, suggesting best options,
collecting feedback, reasons of rejection, educating the buyer on facts and RE appreciations, driving a buyer
to a decision.
Moderating the negotiation or forwarding the interested buyer profiles to a team of experts negotiations and
settlements.

CTC: greater than INR 4.8 Lacs / annum : 4.8 Lacs (fixed) + Monthly Incentives (upto INR 25,000 per month)
Other details you should know before Applying:
1. Weekends ( i.e Saturday & Sundays) are working days. They are usually the busiest.
2. No provision of Work from home as per existing policy.It may vary at later stage.
3. First 3 months mandatory probation period with no paid leaves apart from week-offs and company holidays.
4. 6 days/week office, with 1 day week-off on any fixed day of the week.
5. Total 30 days paid leaves in a year.
6. Office hours : 10.00 AM to 6.00 PM (8 hours each work-day).

Responsibilities

• Own the messaging, style and tone of voice for TraceX
• Own the content strategy and calendar for different forms of content published by TraceX across its channels
• Custodian of the TraceX content guidelines and playbook, to be followed by employees across the organization when creating content for public consumption
• Develop editorial guidelines including for style and tone, creating enablement and training resources for stakeholders
• Work with a cross-departmental team, maintain the master content calendar for all web platforms including social media, website, and blogs
• Identify key segment pain points & communicate product value proposition across various channels
• Develop product messaging that differentiates new products and services from others in the market
• Communicate and develop content that show the value of new products and services for prospects and customers across different buying stages
• Own + Support in creating product content such as case studies, videos, website content, and blog posts
• Editorial responsibilities - Ensure stringent quality control for all external content being published on TraceX’s channels – social media, email newsletters, Press Releases, External articles etc.

• Collaborating with stakeholders such as freelance writers, editors, social media and brand marketers, and SEO specialists to create and refresh content to capture crucial SERP real estate
  
  

  Qualifications:

  • 5+ years experience in B2B SaaS or relevant fields
  • Tools Expertise: Experience on tools like WordPress, AHREF, Google Analytics, SEMRush, Ubersuggest, or their equivalent
  • Mastery of spoken & written word with excellent communication skills
  • Strong SEO knowledge and experience of search engine optimization practices, including ON Page and OFF Page Optimization
  • Sound judgment and decision-making ability in complex, ambiguous situations
  • Efficient project management and stakeholder management skills to scale content marketing programs

Job role: 

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:

• Manage Organic as well as paid channels
• Set targets and build strategies to help achieve them
• Create and test content, blogs, and ads for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results

Requirements:

• 4+ years of experience in Digital Marketing or a similar position preferred
• Experience in B2B, eCommerce and SaaS is preferred
• Relevant Bachelor's degree preferred
• Great design sense is a must for this position
• Proven experience building campaign strategies from scratch and executing them
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data
• Experience working with international markets is preferred

What is the role?

We are looking for a storyteller who can profoundly understand the user and can translate our product details as per the user's needs. You like working with data and insights and making decisions based on it. You should be able to lead multiple stakeholder roles efficiently for international markets with a passion for technology. An eager candidate to make an impact and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.

Key Responsibilities

• Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
• Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, and creating sales playbooks, sales enablement content, and marketing assets.
• Work closely with a range of cross-functional teams - product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
• Understand and analyze the competitive landscape to define our own marketing strategy.

What are we looking for?

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• 3+ years of relevant work experience that can span marketing, product marketing or product management.
• Experience working on marketing or growth throughout a product’s lifecycle.
• Working experience in SaaS, preferably for international markets.
• Hands-on experience in Google Analytics, Google AdWords, CRM, and analytical tools.

Who will you work with?

You will be working closely with the Digital Marketing, Sales, Product, and Customer Success teams.

What can you look for?

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that offers.

We are

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Company works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.

Way forward

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We assure you that we will attempt to maintain a reasonable timeframe for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

Tailor and Circus is a progressive and unisex underwear brand in the Indian apparel space, at the forefront of E-commerce and product innovation. We have created India's most comfortable and responsible piece of underwear, offering the highest quality and selling direct-to-consumer. As a brand, we are India's first inclusive and body-positive underwear company. This has been part of the company's DNA since the inception, all our models and influencers who represent the brand are real people having real bodies.

Tailor and Circus is looking to hire suitable candidates for the Product Manager role who will handle user-facing product experience (website) and is very data-driven. The role will be based either in Bangalore or Coimbatore.

Roles and Responsibilities:

• You will be focused on building consumer-facing applications for the Tailor and Circus website.
• You will be responsible for conceptualizing and building user experience across the website and other customer touchpoints.
• Define and manage all critical user journeys and conversion funnels across website and other customer touchpoints.
• You will be responsible for launch and change management of features going live on apps/website.
• You will work closely with PMs responsible for all key business areas (Marketing, Design and Tech) to create a simple and delightful experience for our users.
• You will have a high degree of responsibility and ownership.
• You will drive the strategy, roadmap, execution, and growth of a product area.
• You will work closely with other product managers, engineers, designers, marketing, legal, analytics and do everything (defining requirements, prioritizing, testing, writing copy, tracking metrics and more.) to deliver high-quality products.

Apply If you:

• Minimum of 1-2 Years of Experience in Product & Marketing Management
• Can showcase your user-facing products experiences
• Have very high customer obsession
• Are a highly data-oriented person and have skills to analyze data using SQL
• Have an understanding of funnels, sprint & agile ways of working, PRDs & wireframes
• Have empathy towards users and colleagues, are creative and excited by ideating/ building new product features and functionalities.

Looking for a Product Head who will have full ownership for multiple areas of the product, including product roadmap and release planning. Responsibilities include listening to customers, creating business requirements, defining user stories, building prototypes, collaborating with the engineering team for product development, and ensuring the launch and adoption of these solutions. The detailed list of responsibilities are captured below:

• Own the strategy and roadmap for designated product areas. Be an advocate for the customer and keep a close eye on the competition and industry to build the roadmap in alignment with the long-term product vision.
• Plan and manage all stages of the product life cycle, from ideation to launch, adoption/growth, and sunsetting.
• Develop business cases for each product initiative to demonstrate customer need, feasibility, pricing, addressable and realizable revenues, competitive positioning, implementation plan, and support costs, etc.
• Work with the product design team to iteratively develop highly usable, intuitive, and pixel-perfect designs and prototypes.
• Collaborate with the sales and marketing teams to build a strong GTM strategy and be the spokesperson for the product within the industry by hosting webinars, events, etc.
• Mentor other junior product managers and product designers on the team.
• Lastly, but most importantly, work closely with the engineering team to build a repeatable and efficient process for product delivery including but not limited to backlog grooming, prioritization, and sprint planning.

• Who is a good fit for this role?

  Consider yourself a good fit for this role if you have these characteristics. Don’t worry if you don’t check every item on the list below. If you have the attitude to constantly challenge and upskill yourself, you might still be a good fit.

  • Full product funnel ownership - You have 8+ years of product management experience for a consumer or B2B SaaS service, with multiple launches under your belt.
  • Deep empathy for user needs - You love talking to users, and you have multiple approaches for understanding what matters to them and why.
  • Ability to communicate effectively - You can clearly communicate with different internal stakeholders and external stakeholders. You are comfortable speaking the language of engineers on one end and customers, executives, or other business stakeholders on the other end. You thrive on ambiguity. You are as comfortable articulating vision and strategy as you are writing detailed product requirements.
  • Attention to detail - You obsess about the smallest product details, from color to positioning and tone of language. You benchmark yourself against the best in the industry and aim to build the best. You are able to build systems that enable the team to maintain a high bar for quality.
  • You ask and answer the right questions - You develop smart hypotheses and have a knack for designing research and experiments to prove them. You love data, and the know-how to interpret and think critically about results.
  • Understanding of technology frameworks and concepts - You can work closely with the engineering team, to understand tradeoffs and make decisions around prioritization and scope.
  • Team orientation - You go above and beyond to make your product and team successful, whether it’s filing bugs or organizing team offsite. You believe and understand that strong products are built by closely-knit teams. You are naturally inclined towards owning criticism and deflecting praise to the team.

  ‍

  What can you look for?

  The opportunity to shape and build a product through its very early stages, a wide breadth of responsibilities, and an opportunity to challenge yourself every day. The product is one of the prominent solutions in the Indian geography and witnessing rapid adoption and growth across multiple world geographies including the US and Europe. You get the chance to collaborate with a highly skilled team with a good mix of experience and a can-do attitude.

  We are

  A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. Empuls works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners, or consumers for better business results.

  Way forward

  We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

‍

We are looking for a product marketing manager to develop user funnels and communication strategies to drive engagement and referrals on the company's app. Our ideal candidate is a passionate & experienced Product Marketer with proven success in working with digital products and/or e-commerce for curating & driving product engagement end to end

Responsibilities:

• Build user journeys and communication strategies for every funnel the user goes through in the app
• Build highly engaging campaigns across user funnels to increase conversion rates
• Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
• Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
• Work with internal and external stakeholder to seamlessly drive all campaigns 
• Constantly look for funnel drop offs and optimize every step to increase conversion rates
• Share data on daily, weekly and monthly basis with the larger team

• Own and execute consumer acquisition strategies using online marketing tools.
• Drive user engagement and conversions, retention programs, and enhanced community initiatives.
• Create and implement the company's communications strategy to multiple constituencies.
• Build brand and positioning/messaging, determine and implement a strategy for driving brand awareness.
• Manage PR, social media, blogs, and other online campaigns.
• Refine and execute monetization strategy and roadmap.
• As a key member of the Executive Team, make major contributions to overall Company strategy and organizational development (recruitment, culture, etc.).

• 7+ years of experience in product marketing for online consumer product/service, preferably in the social media/community space
• Extremely creative, the out-of-the-box thinker!
• Proven track record in developing and executing successful communications strategies, including ownerships of brand position/messaging and marketing channels (e.g., PR, events, online acquisition, etc.)
• A history of success with multiple user acquisition methods.
• Experience with campaign management.
• Experience with site flow conversion optimization and A/B testing.
• Experience in developing and executing monetization strategies -determining services, packaging, pricing, positioning, and communications.
• A great team player and motivator!
• Strong, clear communication, presentation, and writing skills.
• BA/BS degree; MBA preferred.

Role Overview

Summary of Role

We are looking for a passionate and skilled Product Manager, we expect you to bring a fresh pair of eyes for both product planning and product marketing. This includes managing the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working to deliver winning products. 

Must Have Background for this Role:

• Min 5-12 years of strong experience in product management role
• Previous experience in Fintech domain 
• Bachelor’s degree (MBA preferred)

Required Skills for this Role: 

• Define the product strategy and roadmap
• Build innovative financial products in a cross-functional team. Deeply understand the needs and problems of our users. 
• Develop product positioning strategies.
• Work closely with engineering to ensure developers understand the required functionality and are building the right functionality to meet the market need and are easy to implement and maintain.
• Recommend and drive implementation of improvements to the product development process
• Document and manage the user experience.
• Proven problem-solving capabilities.
• Deliver a monthly revenue forecast.

Also Nice to Have Skills and Background: 

• Excellent written and verbal communication skills 
• Excellent teamwork skills
• Demonstrated success defining and launching excellent products

Key Responsibilities

• There are two main responsibilities of the role:
  • to increase the overall top line by increasing the application rate(optimizing the funnel) 
  • ensuring more users are retained post the first consumption cycle. 
• Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
• Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
• Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
• Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers. 
• Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
• Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes

Responsibilities:

• Build user journeys and communication strategies for every funnel the user goes through in the app
• Build highly engaging campaigns across user funnels to increase conversion rates
• Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
• Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
• Work with internal and external stakeholder to seamlessly drive all campaigns 
• Constantly look for funnel drop offs and optimise every step to increase conversion rates
• Share data on daily, weekly and monthly basis with the larger team

Requirement:

• 5+ years of hands-on experience in working with user engagement platforms like WebEngage
• Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
• Knowledge of HTML coding to create emailers is a must
• Experience working in a B2C product or Edtech is preferrable

• Product planning and execution throughout the lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met. 
• Define the product strategy and roadmap, and own MRDs and PRDs with prioritized features
• Work with external third parties to assess partnerships opportunities
• Run beta and pilot programs with early-stage products and samples
• Be an expert with respect to the competition
• Create and articulate product development, improvement & further innovation (occasionally in front of investors or analysts), across internal and external client community
• Build, manage and retain team of high performing product managers
  
  

      Requirements:

• At least 10 years of experience, at least 5 years of product management experience in a tier-1 product firm in fields related to e-Commerce, hyperlocal services, content, financial services, etc.
• Great people skills paired with a high level of assertiveness and very good communication
• Strong analytical, strategic and coordinating skills
• Sound knowledge and understanding of the current trends in lending business and technology
• Engineering training with additional training in business administration is a big plus
• Experience in Fintech technologies is an added advantage

We are the world’s first company building tech at the intersection of food tech, blockchain and machine learning. At Gulpie, we’re building the future of food discovery. At our core, we are a tightly knit mad bunch that is driven by mission, values and customer-obsession.

We're not looking for an average Joe. Are looking for a position that is going to challenge you and bring out the best of your potential? We promise to nurture you with utmost care and resources to help you achieve your dreams. The ones who worked with us went on to become leaders that are known for their ambition.

You’ll be playing a key role in building a community of food reviewers. Everyday, you’ll be interacting with some of the smartest minds and most popular food influencers. If there’s one thing you’ll take away from the position, it would be an incredibly powerful network that will open doors for the rest of your career.

You’re good with :

• Hustle. Hustling. Hustled.
• Devising innovative growth hacks to identify the right social channels and efficiently converting them
• Data-driven decision maker with a clear understanding of metrics, funnels and churn
• Self-learning with proven ability to learn things on the fly
• Socially engaging
• Empathetic and obsessed with all things food and people
• Story-telling reputation that precedes you
• Hungry to learn

You’re awesome if you have : 

• Experience hustling for early stage products
• Experience working with A/B testing and other analytics tools like GA, Mixpanel & Hotjar
• Passionate about food
• Experience building online/offline communities

You’re looking for :

An Opportunity to work on a meaningful problem with massive potential to scale. A company that strongly believes culture and work ethic are quintessential for a happy working environment. An ambitious, entrepreneurial and passionate team obsessed with the quality of everything they lay their hands on. 

We believe smart people with integrity don’t need to be managed as they have high standards set for themselves. We don’t believe in stipulated working hours. One is only accountable to their deliverables. Though sounding cliche, we value hard working people, a notch higher than you might usually expect, and equally reward them. Your work will receive the credit it deserves.

We love people bubbling with ideas - the crazy ones that believe in their ideas enough to go the lengths to make them real. We believe it’s important to hear everyone’s opinion and empower them with tools to build innovative products. Consistently achieving impeccable results is not only a professional but a personal goal here. We know talented individuals that work hard can do magic. That said, we believe intellect without humility is a recipe for failure.

Does it sound like you?

• Write to us with your 2 best ideas to go viral with food.
• Send us your resume and let us know why you think you’re unique. Why don’t you tell us about a couple of growth hacks you’ve successfully pulled off?
• Have run marketing campaigns before? Have a personal or professional blog? Share some links or your social profiles.