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Your Impact User journey audits, pathing analysis, and journey mapping recommendations Growth testing project management SEO keyword research Tactical optimisations across outbound tactics including paid advertising, email marketing, and marketing automation A/B and multivariate testing and analysis Predictive content: audience mapping algorithm adjustments Execution of outbound and PR Strategy to acquire backlinks via cold emailing bloggers Misc. tasks designed to increase our ability to achieve awareness, community, and lead generation goals Creating Thought leadership content on founders name to create awareness and SEO Impact Creating and executing content needs as per monthly goals Planning Resource content like “How to Videos " by Collaborating with Technology teams Your Experience Have an interest in marketing, demand generation, growth hacking, and project management, and the ability to demonstrate leadership skills Interested/willing to learn about Mobile security Strong written and verbal communication Enthusiastic, driven and confident: the ability to clearly and persuasively articulate the company’s mission, product and business opportunity
Content Marketing Manager – Job Description About DataWeave Powered by AI, DataWeave provides Competitive Intelligence as a Service to retailers and consumer brands by aggregating and analyzing data from the Web at massive scale. While retailers use DataWeave’s Retail Intelligence product to make smarter pricing, assortment, and promotion decisions to drive profitable growth, consumer brands use DataWeave’s Brand Analytics product to govern their online brand presence, optimize their Share of Voice, and drive improved e-commerce shelf velocity. DataWeave’s Counterfeit Products Detection Solution was awarded as one of the “Best 50 Innovative Applications of Artificial Intelligence” by NASSCOM in 2018. Also, our competitive intelligence platform won the NASSCOM Emerge 50 Award in 2016. Some of the world’s largest and most popular retailers and brands have consistently trusted DataWeave, including the likes of Overstock, Metro Cash & Carry, OfferUp, Adidas, Dorel, and Netgear. Marketing @DataWeave The marketing team at DataWeave wakes up to take unique challenges head on in an industry ecosystem that’s only now beginning to consolidate and mature globally. This affords marketeers the opportunity to mould the story of a rapidly growing company like DataWeave as well as the space it operates in. We serve markets around the world, including Unites States, Europe, India, the Middle East, and South East Asia. We target a variety of industry verticals, including retail, e-commerce, consumer brand manufacturing, and investment firms. As a result, marketing at DataWeave is a rich learning experience and a crash course in engaging multiple audiences across the breadth and depth of organization levels using relevant content across diverse communication channels. Join the team today! Job Summary At DataWeave, we are seeking to hire an experienced content marketing manager who can develop and disseminate engaging and high-quality content across diverse media that speaks to a variety of personas in the retail and consumer brand industries. The selected candidate will work with the marketing team and liaise closely with several internal stakeholders at DataWeave to conceptualize and execute on marketing-oriented content on an ongoing basis. Responsibilities: Devise the content marketing plan for DataWeave and own the entire content value chain – the roadmap, ideation, writing, and dissemination. Define the success metrics. Write consistently on a wide variety of topics relevant to retailers and consumer brands that are looking to compete profitably in the online world. Generate content for a variety of platforms, such as blogs, website, articles, press releases, case studies, industry reports, guides, white papers, videos, and other emerging formats. Collaborate with internal stakeholders to source information on a consistent basis. Create persona-oriented content for marketing collaterals, brochures, presentations, scripts, at-a-glance docs, etc. that can be used by internal sales teams to have more engaged conversations with prospects. Understand and translate the benefits of DataWeave’s product suite, which includes proprietary AI/ML, deep learning, and data science technologies, to a business-focused audience. Utilize internal domain expertise and perform secondary research to gather useful information and create content that is innovative and original. Brainstorm and collaborate with the product, marketing, and data science teams for new ideas and concepts. Conduct rigorous quality checks on every piece of content produced. Ensure all-around consistency in the style, fonts, and images used, as well as the overall tone of the content. Requirements: 4-8 years’ proven experience as a content writer, media expert, technology journalist, research analyst, or writing for an agency, especially for a B2B audience. Exceptional verbal and written communication skills with the ability to produce diverse types of content around the same subject matter, based on the communication medium. Any experience writing in the areas of retail, e-commerce, data analytics, or artificial intelligence would be an advantage. Bachelor’s degree or higher in journalism, media communications, engineering, or equivalent fields Creative thinker with the ability to transform technical and digital information and processes into compelling stories. Comfortable working under aggressive timelines. Ability to multitask, prioritize, and manage time efficiently. Self-motivated and self-directed in a fast-paced work environment Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google Docs Content Portfolio will be required
ContentManage & create engaging content for our blog, YouTube channel, website, and social mediaTransform ideas and outlines into meaningful visual, written, or audio assetsMeasure and optimize content performanceProduce scripts, storyboards, and videosRepurpose existing content for new audiences or channelsManage contract writers or other creativesGrow our social channels through unique, content-driven campaignsContinuously work to develop a deep understanding of our audienceMediaManage Niki’s Public Relations strategy, including corporate communications and media relationshipsOwn Niki’s relationships with key media and influencers, driving positive coverageAct as a point of contact to our external PR agency, pushing them beyond the status quo and holding them accountable to aggressive targetsMaintain and grow our internal list of media contacts in technology, business, and industry-specific outletsLaunch and build out new programs as Niki continues to mature and growBecome an Niki’s subject matter expert and passionate storytellerRequirementThe ability to set and juggle priorities to focus on the mission-critical issuesAn independent working style — must be self-driven, resourceful, and capableExtraordinary written and verbal communication skills
What we expect from you:Belief that each person has a duty to givePassion to assist NGOs with technology in reaching their donorsAttitude to do what it takes to reach the goals We are looking for a person who believes that it is the duty of each individual to give. One who would love to assist NGOs in raising donations from individuals and believes strongly in the role of technology to enable it. The role will require strong skills in areas ranging from content writing to digital marketing to analysis. It will require one to work closely with NGOs to assist them in first creating a donor base and then actively engaging with them. This role will aim to create a community of NGOs who are interested in building and engaging with retail individual donors. What You Will DoYou will be the face of DanaMojo to our NGO partners, and be the principal point of contact for them. The roles and responsibilities can be broken down as follows :1. Assist NGOs in increasing donations from their own donorsa. Working 1-1 with a set of NGOs to strategize and execute on plans to increase donations from their own donors through online & offline activitiesb. Planning and executing the danaMATCH Challenges (an online fundraising event)c. Conduct workshops to improve capabilities of raising funds from individual donorsd. Use various digital tools such as social media, blogs, emails to advocate building and leveraging an individual donor base2. Help NGOs use our platform bettera. Educate NGOs on using more features on our platform thus being able to reach more donors and donationsb. Understand what NGOs want and feed that back into new features for the Platform3. Generate leads through marketing activitiesa. Generate more leads through digital activities such as social media marketing, email marketing, blogs, website, SEO etcb. Use existing NGOs to showcase benefit with testimonials to bring new NGOs o boardWhat You Need To Have• Digital Marketing Skills• Email Marketing – Should have run email campaigns through a variety of tools• Social Media Marketing – Should have done social media marketing for customers or should be an avid user of social media• Data Analysis – Strong data analysis skills to analyze and report on marketing activities• Content Writing• Blogs/Articles – Should be someone to whom writing comes easily and naturally and can easily pen down a 250-400 word article without too much effort. • Website Management – Using website to drive both engagement and lead generation through content and SEO• Data Analysis• Excel – Strong skills in data analysis using Excel• Google Analytics – Should have setup and used Google Analytics (or any similar tool) to measure and analyze effort of online marketing activitiesIn addition to the mentioned requirements• Work experience of at least 2 years in the above areas• Well versed with the usage of advance MS-Excel, data analysis and digital marketing tools• Candidates who have shown inclination to the sector through active work/volunteering in the social service spaceEven if you’re from a completely different background, but have the necessary skillsets and the zeal and confidence to crack the nut – let's talk.
About us: White Panda as a platform offers a convenient content creation process to Digital Agencies,Brand-turned-Publishers, SAAS companies, and E-commerce platforms without the need for Micromanagement. Being built with a model based on Language, Human Resources and Marketing, the company works with thousands of content creators to power content marketing for hundreds of leading brands. Some of our notable clients include Radisson, Apollo, Axis Bank, PNB Housing, three of top 10 marketing agencies in India, and so on. The core team at White Panda is a diverse range of professionals who are alumni of institutions like IITs, BITS, and Goldman Sachs. The venture is funded by highly successful entrepreneurs, Tier-1 investors, and IIT Gandhinagar; and is also cash flow positive. In the outset, the purpose of any content is to educate or entertain. We aim to have an impact on end consumers by elevating the quality of Education/Entertainment by partnering with 40 Lakh businesses globally. Job Description We are looking for a motivated and talented Digital Marketing Manager who would be responsible for driving the growth initiatives at White Panda. An ideal person well suited for this role will be someone who can think about problems in-depth; prioritize tasks in a timely manner; and in general, must be focused on getting things done. Lastly, we look for someone who is versatile, ambitious and is willing to grow along with the organisation. Responsibilities: 1. Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). 2. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). 3. Optimize our marketing automation and lead nurturing processes through email, content, and social channels. 4. Manage both on-page SEO and off-page SEO for the company. 5. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. 6. Grow our email list. Manage various email campaigns. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). 7. Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. 8. Manage the strategy and setup of all paid campaigns. Skills: - Excellent Communication Skills (Oral and Written) - Active participation in extracurricular activities / Leadership activities - SEO - Ability to manage projects on a fast paced environment - Candidates must possess good attention to detail - Candidates must possess the ability to prioritize tasks and must remain delivery focused - Startup or Agency Experience will be a bonus
We require a high energy marketing maven with a penchant for writing, creating multimedia blog posts and/or video production & editing. The candidate will be responsible for: 1. Identify prospects from social media and other sources. 2. Develop content (email newsletters, blogs, instagram pics, tweets, & LinkedIn posts to drive traffic and leads to our website. 3. Schedule meetings and demos with the identified leads with the sales team Your energy, enthusiasm and ability to craft a compelling message for our prospects is what we're counting on.
