11+ Integrated marketing Jobs in Pune | Integrated marketing Job openings in Pune

JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators, and students use JoVE for their research, teaching, and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

We are seeking a dynamic and innovative Marketing Specialist with a passion for the biopharma sector. This role will focus on promoting JoVE’s unique solutions to biopharma companies. The ideal candidate will have a proven track record in B2B marketing, particularly within the life sciences, and will excel in creating content and executing lead-generation marketing campaigns that resonate with biopharma audiences.

Responsibilities

• Develop and execute marketing strategies tailored to biopharma companies
• Design and implement multi-channel marketing campaigns, including email marketing, social media, and paid ads to drive lead generation and audience engagement
• Create completing content for case studies, newsletters, blogs, social media, ads, and email campaigns
• Collaborate with the sales and product teams to align marketing initiatives with business goals
• Engage with industry professionals through events, webinars, and strategic partnerships to expand JoVE’s presence in the biopharma market
• Organize and deliver webinars and events at conferences
• Analyze marketing performance data and leverage insights to optimize strategies. Monitor KPIs such as lead generation, engagement, and conversion rates, providing actionable recommendations for improvements

Requirements

• A Bachelor’s degree in business, marketing, or life sciences
• 5+ years of experience in B2B marketing with a strong focus on the biopharma sector
• Strong understanding of the biopharma industry, including R&D processes and market trends
• Proficiency in marketing automation tools (such as HubSpot)
• Experience with Salesforce and B2B prospecting tools, such as LinkedIn Sales Navigator
• Excellent written and verbal English communication skills
• Strong analytical and problem-solving skills

Why Join JoVE?

• When working with JoVE, you can expect a compensation package competitively placed within the local market.
• You will make a direct impact in accelerating science research and in improving student learning in science education.
• Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
• Our strong promotion from within culture draws a clear path to advance your career with us.

• Strong Data Science / Machine Learning Profile
• Mandatory (Experience) – Must have 5+ years in Data Science and Data Engineering, with expertise in data preprocessing, cleaning, transformation, and feature engineering.
• Mandatory (Skills 1) – Strong practical proficiency in Python and its data science ecosystem, including Scikit-learn, Pandas, NumPy, and visualization libraries such as Matplotlib and Seaborn.
• Mandatory (Skills 2) - In-depth knowledge of machine learning algorithms, including classification, clustering, association rule mining, anomaly detection, and experience in implementing and evaluating models.

Preferred

• Preferred (Skills) – Prior experience in mentoring student teams for data science competitions or hackathons is preferred

Marketing Head Job Description

Responsibilities Include But Are Not Limited To The Following:

 Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

 Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

 Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

 Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

 Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

 Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

 Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

 Act as the primary marketing contact, liaising with other department heads and stakeholders.

 Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

 Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

 Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

 Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements

 Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

 Manage vendor relationships

 Build and Analyze brand strategy and consumer insights

 Manage a team of marketing people working on brand initiatives

 Lead and motivate the target audience to “take action”

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Devise innovative growth strategies  Manage Vendor Relationships  Drive Online and App Sales

 Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

 Identify, develop, and execute partnership campaigns with existing and new vendor partners.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

 Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

 Candidate must have strong analytical, organizational and multi-tasking skills.

 Lead SEO/SEM and digital campaign efforts.

Requirements

 Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline

 6+ years’ experience in marketing, database marketing or campaign management

 A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

 Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

 Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

 Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

 Experience with partnering with a creative agency for content and creative develop and strategy

 Able to relate results, insights and recommendations in a meaningful way to business partners

 Ability to mobilize, lead and influence a diverse team of internal and external stakeholders

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital.  Campaigns that engage, inform and motivate.

 Experience in optimizing landing pages and user funnels.

 Experience with A/B and multivariate experiments.

 Solid knowledge of website analytics tools.

 Experience in setting up and optimizing Google AdWords campaigns.

·      Problem-Solving Skills, should be able to convert Idea on Paper to Code

·      Bachelor’s degree in computer science or related field, or equivalent professional experience.

·      0 - 4 years of database experience (Oracle SQL, PL/SQL)

·      Proficiency in Oracle, with Hands-on experience in database design

·      Creation & implementation of data models.

·      Strong experience with Oracle functions, procedures, triggers, packages.

·      Willing to learn, grasp & quickly adapt needed cutting-edge tools & technologies in shorter timeframe.

·      Should be able to write basic Procedures & Functions.

Passionate about automobiles

Proficient knowledge of the auto industry

and updated information about the latest news and production trends in the automobile sector.

Capable of doing good video shoots.

• Prepare pitch decks & branding material before pitching to any mentor
• Grow Vennplay’s mentor network by connecting & build relationships with experienced professionals across various industries
• Demonstrate our platform to them & onboard them as a mentor with us
• Interview & capture their professional journey
• Help them create & manage their profile

• Are great with people
• Have professional email writing skills
• Have awesome presentation skills
• Have Pro Networking skills
• Are good at verbal & written communication in English
• Are proficient in tools like MS Excel, PowerPoint & Word

• 0-3 years of experience in business development / marketing or sales
• Any Graduate or Post Graduate (Marketing specialization preferred)

Exp : 7- 15 yrs

• 7+ years strong technology background with excellent hands-on knowledge of Salesforce application development.
• Strong in developing Lightning components, Aura framework & UI designing web- pages. Hands on experience on LDS components and lightning app builder.
• Experience in consuming and exposing SOAP and REST based APIs
• Strong fundamentals in SFDC database with SOQL & SOSL
• Hands on Salesforce Channels such as Partner Community, Success Community & cloud communities.
• In depth understanding of SFDC Profiles / Roles and Sharing Rules , Validation Rules , Tasks , Workflow rules , Triggers , Process Builder etc.
• Experience with the https://ind01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fsalesforce.com%2F&;data=04%7C01%7CRJagan%40TechMahindra.com%7C747a7614a2ca4743ec1b08d90ef65b00%7Cedf442f5b9944c86a131b42b03a16c95%7C0%7C0%7C637557273514172899%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=uDcwmfR55KJjKle%2FkoPprdxeypszF%2BW85MOJWXe0WU0%3D&reserved=0">Salesforce.com APEX data loader , https://ind01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fsalesforce.com%2F&;data=04%7C01%7CRJagan%40TechMahindra.com%7C747a7614a2ca4743ec1b08d90ef65b00%7Cedf442f5b9944c86a131b42b03a16c95%7C0%7C0%7C637557273514182896%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=wsvlAMzgXJ35%2FTMHJPWUur54rXEEeL7GD5ZVqZk9Vd0%3D&reserved=0">Salesforce.com web services APIs
• Certified in SFDC technical domain would be preferred.