Senior Marketing Manager

Job Description: Social Media Specialist

We are looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.

• Develop, implement and manage our & clients’ social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools 
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback

Key Qualifications :

- Bachelor/Masters.

- Experience of 1-2.years

- Willing to learn

- Knowledge of Google Adwords, Facebook Ads Manager & Google Analytics is a must.

We are looking for a Business Development Manager (Client Relationship Manager) to create and nurture long-term relationships with offshore clients & pursuing new business opportunities.

In this role, you should be an excellent communicator who’s able to grasp clients’ needs and brainstorm ways to fulfill them. If you also have a background in customer services such as handling offshore IT (Software & Services) clients and knowledge of the IT (Software & Services) industry, 

Responsibility:

• Working knowledge of bidding portals like - Upwork, LinkedIn, Hubstaff, Freelancer, Guru Etc.
• Working knowledge of Lead Generation, Identifying, creating, and pursuing new business opportunities and clients.
• Knowledge of client communication using emails, chat, audio and video call, and Skype call.
• Functioning as a primary bridge between the business, operations, and technical areas in the initial phases of the project cycle.
• Generating Leads, Client communication, and Follow-ups.

Qualifications and Skills

• Should have experience of 1-3 years in Business Development.
• Must have excellent communication skills (written & Oral).
• Proven experience as a Client Relations Manager / Relationship Manager / Business Development Manager.
• Proven track record of handling offshore clients and exceeding targets
• Background in customer service; IT industry knowledge is a must.
• Ability to deal with people diplomatically
• Experience tracking relevant KPIs (e.g. customer satisfaction)
• Proficient in MS Office, with working knowledge of CRM platforms.

• Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
• Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
• Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
• Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
• Close coordination with BD & Client Servicing Team.
• Negotiate and manage commission structures for affiliates
• Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
• Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
• Develop business strategies to improve affiliate program.
• Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
• Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
• Stay current with trends in affiliate marketing and identify new opportunities.
• Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.

• 3-6 years professional experience in Affiliate Marketing.
• Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
• Bachelors or above from an accredited university or college
• Candidates should have very good connection with Affiliates / Publishers / Ad networks. 
• Core Affiliate Industry/Performance Marketing Experience.
• Strong data analytical skills.
• Team management skills as well as ability to work independently.
• Thorough understanding of the types of fraud in Web or Mobile.
• Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
• Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs

      Other Benefits:

•  Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000 
• Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level. 
• Food - Lunch, Tea and Snacks. All you can eat! 
• Work Culture- Flexible Result Oriented Work Environment 
• Dress - We aren’t buttoned down. Wear anything you’re comfortable in. Wear any comfortable dress you like to the office – and be as comfortable at work 
• Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with 
• TGIF - We’ll find something to do at the end of each week. 
• Work hard, party harder!

• Must be a student of a prestigious institution.
• Socially Active
• Present in campus

• Good Communication Skills 
• Convincing Skills

• To bring quality tutors to our platform.
• Share posters provided by TutorBin on your campus and LinkedIn
• Circulating posters, videos through email, whatsapp, instagram, facebook etc.

• Certificate of working as a campus ambassador.
• Rs 1500 in the first month.
• Reference benefits
• Opportunity to become part of our future programs/ projects.
• TutorBin T-shirts will be given

Your Role: We are looking for an influencer marketing and community manager who thrives in fast moving environments. You will work closely with the Marketing Head as well as cross functional teams to acquire and build an entire community of influencers and creators that will promote the brand. This will aid the marketing goal to do with massive customer acquisition and brand building so as to help millions learn new skills & build better careers.

About Us: CareerNinja is a VC-funded, fast growing EdTech venture that is building the world's largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally.

Responsibilities:

• Create a massive outreach campaign of influencers and creators on Youtube, Instagram and other community platforms
• Develop and execute the influencer marketing plan in conjunction with the Marketing Head
• Keep track of industry trends in 100+ skills on the platform and creatively approach, engage and onboard pioneers and creators specifically on YouTube.
• Contact potential partners/influencers through cold calls, emails, networking events, etc and engage and retain them to build a community and get maximum deliverables
• Own and execute complete customer acquisition through influencer marketing & campaigns including referral/affiliate marketing and growth hacks so as to drive increased ROI.
• Closing meaningful brand partnerships for product optimisation as well as borrowing from the partners brand
• Maintain and deepen relationships with the brand’s current partners

Must Have:

• 1+ years of experience with a proven track record of engaging influencers and creators through effective communication skills and marketing campaigns
• Ability to think of innovative and creative ways of approaching potential partners and present unique value propositions.
• 2+ years of hands-on experience working on multiple digital advertising platforms like Instagram, Youtube, LinkedIn
• Strong experience of working closely with design, content, marketing to implement high-leverage campaigns

Good to Have:

• Relevant industry/Start-up/Edu-tech experience in a similar role
• Good communication, copy writing and email marketing skills.
• Proven experience of handling campaigns on Facebook, Instagram with Affiliates, Influencers, Creators
• Good personal network and thriving LinkedIn with meaningful connections
• High level of comfort with approaching and following up with people
• Exposure of other aspects of the marketing functions like performance, social, brand, market research, pricing, etc

Why Work With Us: We take growth and learning seriously. Working with us could be your best decision if you’re looking to jump five steps ahead in 5x the amount of time. We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it! You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life

• Creating concise, eye-catching, and innovative headlines and body copy.
• Consistently brainstorming and collaborating with team for new ideas and strategies.
• Writing a wide variety of topics for multiple platforms (website, social updates, emails, banners, videos, etc)
• Researching markets and industries to compare and create content that is innovative and original.
• Performance monitoring and review meetings.

EXPERIENCE and SKILL SET

• Excellent knowledge of trending strategies on digital networking channels (Facebook, Instagram, LinkedIn, YouTube, twitter etc.)
• 2 years of experience in creative writing or copywriting/ promotional writing.
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook).
• Candidate with IT background will be preferred.