Job Title: Brand and E-commerce Manager
Location: Bangalore
Experience: Brand Management | D2C & Marketplaces | Digital Growth
Industry: FemTech | Wellness | Healthcare | Consumer Brands
Company Overview
Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.
Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, games, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision.
Learn more: www.miror.in
SUMMARY
Brand and E-commerce Manager with experience managing online brand presence, digital sales, and consumer engagement across D2C websites, marketplaces, and social platforms for a fast-growing FemTech brand. Strong at building brand strategy, driving online revenue, ensuring brand consistency, and translating consumer insights into high-impact marketing initiatives. Adept at working across marketing, content, design, and tech teams to scale purpose-led healthcare brands like MIROR.
CORE COMPETENCIES
· Brand Strategy & Positioning
· D2C & Marketplace Sales (Amazon, Website)
· Online Revenue & Conversion Optimization
· SEO & Website Content Strategy
· Social Media & Digital Marketing
· Visual Content & Creative Direction
· Consumer & Market Research
· Campaign Planning & Execution
· Cross-functional Collaboration
· Brand Analytics & Reporting
· Budget & ROI Management
PROFESSIONAL EXPERIENCE
· Developed and executed MIROR’s brand strategy aligned with business and marketing objectives, strengthening positioning in the peri-menopause and menopause wellness space.
· Managed brand sales across online platforms, including MIROR’s D2C website and marketplaces, driving visibility, conversions, and repeat purchases.
· Conducted consumer research and trend analysis to identify opportunities for product positioning, content themes, and brand expansion.
· Partnered with marketing, design, content, product, and tech teams to plan and deliver integrated campaigns across digital channels.
· Tracked brand performance and online sales metrics, analyzing traffic, conversion, engagement, and retention to inform optimisation strategies.
· Planned and managed brand marketing budgets, ensuring spend efficiency across campaigns, creatives, and platform investments.
· Oversaw development of brand collaterals, including digital ads, website banners, product pages, packaging visuals, social creatives, and campaign assets.
· Ensured brand consistency across all touchpoints—website, marketplaces, WhatsApp community, social media, emailers, and paid media.
· Led SEO initiatives including keyword research, on-page optimisation, blog content alignment, and website structure improvements to increase organic traffic.
· Worked closely with creative teams on visual storytelling, including reels, videos, product imagery, and educational content to build trust and recall.
· Managed and optimised social media presence, aligning content with brand tone, medical credibility, and community engagement goals.
· Coordinated website development and optimisation, working with developers on UX improvements, landing pages, and conversion journeys.
· Monitored industry trends, competitor activity, and regulatory sensitivity within women’s health to identify risks and growth opportunities.
TOOLS & PLATFORMS
· D2C Website & Marketplaces
· Google Analytics, Search Console
· SEO Tools (Ahrefs / SEMrush – if applicable)
· Meta & Google Ads
· Social Platforms (Instagram, WhatsApp, LinkedIn)
· CMS & Website Tools (Shopify / WordPress)
· Creative Tools (Canva, Adobe, Figma)
What We Offer
· Competitive base pay + performance-based commission/bonuses
· Training and ongoing product support
· Career growth opportunities within MIROR
· Dynamic and brand-focused working environment
Join Miror and be the welcoming face of a company that values compassion, innovation, and excellence!
Why Join Us?
· Be part of a high-growth startup tackling a real need in women’s healthcare.
· Work with a passionate, purpose-driven team.
· Opportunity to grow into next generation focused company roles as we scale.
· Competitive salary and career progression.
Ping me here and we will connect!
Shubham Vishwakarma
Full Stack Developer - Averlon
About Mirorin
About
Miror Therapeutics is a FemTech startup redefining women’s health—from perimenopause to full-spectrum care—with science-backed supplements tailored for 150M+ Indian women and over a billion globally. Creating a Menopausitive World
Candid answers by the company
Role & Responsibilities:
· Design engaging graphics for Miror’s social media, ensuring brand consistency.
· Create artwork, illustrations, and promotional content for social media (Photoshop,
· Illustrator required).
· Develop marketing materials and ensure brand consistency across collateral (Illustrator,
· Photoshop, InDesign required).
· Support community-building initiatives, product launches, services, apps, and other monetization efforts.
· Assist with UI/UX design by creating wireframes, storyboards, and prototypes (Figma proficiency is a plus).
· Edit and produce videos for social media (Adobe Premiere Pro).
Preferred Candidate Profile:
· Expertise in Photoshop and Illustrator/Corel Draw.
· Strong typography, color theory, and layout design skills.
· Experience in video production (Adobe Premiere Pro).
· Knowledge of UI/UX design is a plus.
· Excellent communication skills and attention to detail.
· Ability to work in a collaborative, fast-paced environment.
· Must be able to work from the office.
Qualifications
· Degree or certification in Graphic Design or related field
· 4-5 years or more of experience in graphic design
· Proficient in Adobe Creative Suite
· Strong communication, conceptual thinking, typography skills and design skills
· Portfolio of work
Why Join Us?
● Be part of a high-growth startup tackling a real need in women’s healthcare.
● Work with a passionate, purpose-driven team.
● Opportunity to grow into next generation focused company roles as we scale.
· Competitive salary and career progression.
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