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Performance Marketing Specialist
Performance Marketing Specialist
Virtued Academy International's logo

Performance Marketing Specialist

Virtued AcademyInternational's profile picture
Posted by Virtued AcademyInternational
1 - 3 yrs
₹3L - ₹6L / yr
Delhi
Skills
Marketing
Operations
Market Research

We are looking for a results-oriented Performance Marketing Expert who lives and breathes Meta Ads and Google Ads, understands funnels deeply, and can consistently improve CPL and lead quality.

Key Responsibilities

  • Plan, execute, and optimise Meta (Facebook & Instagram) and Google Ads campaigns end-to-end
  • Drive high-quality leads at lower cost through continuous optimisation
  • Analyse funnels from ad → landing page → lead → conversion and identify drop-offs
  • Perform audience research, creative testing, and scaling strategies
  • Optimise:
  • CPL (Cost per Lead)
  • Lead quality
  • ROAS / conversion efficiency
  • Work closely with:
  • Sales & counselling team (to assess lead quality)
  • Creative team (for ad copies, creatives, hooks)
  • Tech/landing page team (for conversion optimisation)
  • Run A/B tests on:
  • Creatives
  • Ad copies
  • Audiences
  • Landing pages
  • Track and report performance using Meta Ads Manager, Google Ads, GA, and tracking tools
  • Actively reduce ad waste and scale winning campaigns
Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Virtued Academy International

Founded :
2014
Type :
Services
Size :
0-20
Stage :
Bootstrapped

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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