Performance Marketing Specialist
We are looking for a results-oriented Performance Marketing Expert who lives and breathes Meta Ads and Google Ads, understands funnels deeply, and can consistently improve CPL and lead quality.
Key Responsibilities
- Plan, execute, and optimise Meta (Facebook & Instagram) and Google Ads campaigns end-to-end
- Drive high-quality leads at lower cost through continuous optimisation
- Analyse funnels from ad → landing page → lead → conversion and identify drop-offs
- Perform audience research, creative testing, and scaling strategies
- Optimise:
- CPL (Cost per Lead)
- Lead quality
- ROAS / conversion efficiency
- Work closely with:
- Sales & counselling team (to assess lead quality)
- Creative team (for ad copies, creatives, hooks)
- Tech/landing page team (for conversion optimisation)
- Run A/B tests on:
- Creatives
- Ad copies
- Audiences
- Landing pages
- Track and report performance using Meta Ads Manager, Google Ads, GA, and tracking tools
- Actively reduce ad waste and scale winning campaigns
Shubham Vishwakarma
Full Stack Developer - Averlon
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C++
Python
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Full Stack Developer - Averlon