Performance Marketing Specialist

at Virtued Academy International

Performance Marketing Specialist

Virtued Academy International

Company

Home

Performance Marketing Specialist

at Virtued Academy International

Posted by Virtued AcademyInternational

1 - 3 yrs

₹3L - ₹6L / yr

Delhi

Skills

Marketing

Operations

Market Research

We are looking for a results-oriented Performance Marketing Expert who lives and breathes Meta Ads and Google Ads, understands funnels deeply, and can consistently improve CPL and lead quality.

Key Responsibilities

Plan, execute, and optimise Meta (Facebook & Instagram) and Google Ads campaigns end-to-end
Drive high-quality leads at lower cost through continuous optimisation
Analyse funnels from ad → landing page → lead → conversion and identify drop-offs
Perform audience research, creative testing, and scaling strategies
Optimise:
CPL (Cost per Lead)
Lead quality
ROAS / conversion efficiency
Work closely with:
Sales & counselling team (to assess lead quality)
Creative team (for ad copies, creatives, hooks)
Tech/landing page team (for conversion optimisation)
Run A/B tests on:
Creatives
Ad copies
Audiences
Landing pages
Track and report performance using Meta Ads Manager, Google Ads, GA, and tracking tools
Actively reduce ad waste and scale winning campaigns

We are looking for a results-oriented Performance Marketing Expert who lives and breathes Meta Ads and Google Ads, understands funnels deeply, and can consistently improve CPL and lead quality.

Key Responsibilities

Plan, execute, and optimise Meta (Facebook & Instagram) and Google Ads campaigns end-to-end
Drive high-quality leads at lower cost through continuous optimisation
Analyse funnels from ad → landing page → lead → conversion and identify drop-offs
Perform audience research, creative testing, and scaling strategies
Optimise:
CPL (Cost per Lead)
Lead quality
ROAS / conversion efficiency
Work closely with:
Sales & counselling team (to assess lead quality)
Creative team (for ad copies, creatives, hooks)
Tech/landing page team (for conversion optimisation)
Run A/B tests on:
Creatives
Ad copies
Audiences
Landing pages
Track and report performance using Meta Ads Manager, Google Ads, GA, and tracking tools
Actively reduce ad waste and scale winning campaigns

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Shubham Vishwakarma

Full Stack Developer - Averlon

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About Virtued Academy International

Founded :

2014

Type :

Services

Size :

0-20

Stage :

Bootstrapped

About

N/A

Company social profiles

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