
Performance Marketing Specialist
We are looking for a results-oriented Performance Marketing Expert who lives and breathes Meta Ads and Google Ads, understands funnels deeply, and can consistently improve CPL and lead quality.
Key Responsibilities
- Plan, execute, and optimise Meta (Facebook & Instagram) and Google Ads campaigns end-to-end
- Drive high-quality leads at lower cost through continuous optimisation
- Analyse funnels from ad → landing page → lead → conversion and identify drop-offs
- Perform audience research, creative testing, and scaling strategies
- Optimise:
- CPL (Cost per Lead)
- Lead quality
- ROAS / conversion efficiency
- Work closely with:
- Sales & counselling team (to assess lead quality)
- Creative team (for ad copies, creatives, hooks)
- Tech/landing page team (for conversion optimisation)
- Run A/B tests on:
- Creatives
- Ad copies
- Audiences
- Landing pages
- Track and report performance using Meta Ads Manager, Google Ads, GA, and tracking tools
- Actively reduce ad waste and scale winning campaigns

Similar jobs
Strong Lead Product Designer/ Sr product designer/ Product design manager Profile
Mandatory (Experience 1): Must have a minimum 6+ years of hands-on Product Design experience with product companies
Mandatory (Experience 2): Must have experience leading a team or mentoring junior designers (not a pure people manager)
Mandatory (Design Craft): Strong design craft with deep expertise in UX, interaction design, design systems, prototyping, problem-solving, and user-centered workflows. Should be able to individually assess and elevate design quality.
Mandatory (Collaboration): Proven ability to collaborate closely with Product, Engineering, Research, and cross-functional teams. Must have driven design-led projects, influenced product roadmap, and balanced short-term and long-term design priorities.
Mandatory (Portfolio): Portfolio or team-led work showing shipped, real-world product impact, improved user journeys, solved UX breakage, and scaled design quality across multiple products/features.
Mandatory (Company) - Well funded / Top Product Companies
Mandatory (Note): CTC is not flexible, ESOP can be based on candidate current compensation structure
Mandatory (Role): This is mix role (Team management + Hands-on)\
Gushwork.ai is one of the fastest-growing AI startups globally, combining cutting-edge AI with human expertise to help businesses scale marketing operations efficiently. In just one year, we’ve partnered with 200+ businesses, driving success through AI-assisted SEO and marketing automation.
We’ve raised $10M+ from top global investors, including Lightspeed, SIG, B Capital, and Beenext, and are building the world’s largest AI+human marketing engine. Our mission is to enable businesses to do more with less through AI-driven growth solutions.
What You’ll Do
- Prospect and Qualify Leads: Identify and reach out to potential SMB clients using various channels (cold calls, emails, and social media).
- Build Pipeline: Generate high-quality leads to fill the sales pipeline and hand off qualified opportunities to the sales team.
- Personalize Pitches: Tailor messaging to each client’s needs, ensuring a high level of relevance and engagement.
- Collaborate with Sales Teams: Work closely with the Account Executives to refine strategies and achieve revenue targets.
- Track and Report: Maintain accurate records in the CRM, providing detailed insights into lead quality, pipeline health, and progress toward goals.
What We’re Looking For
- US Calling Experience: 2–4 years of experience in outbound sales or cold calling, specifically targeting US-based clients.
- B2B SaaS Background: Proven experience in selling SaaS products or services to SMB clients.
- Exceptional Communication Skills: Strong verbal and written communication with the ability to articulate ideas and build rapport quickly.
- SMB Experience: Experience in working with SMB clients is highly preferred.
- Adaptability: Comfortable working in a fast-paced startup environment with shifting priorities.
- Tech-Savvy: Familiarity with CRMs, LinkedIn Sales Navigator, and other sales tools.
- Day shift with overlapping night shift hours.
Why Join Us?
- Be part of a rapidly growing startup with an entrepreneurial culture.
- Opportunity to work directly with the US market and gain international exposure.
- Competitive salary and performance-based incentives.
- A dynamic team environment that values collaboration, innovation, and growth.
We are seeking candidates who can join immediately or within 15-20 days.
Strong knowledge on Batch monitoring and scheduling experience of any of Control-M, autosys, D-Series scheduler tools. ?Build and validate job flows, calendar requirements, and scheduling criteria. ?Must be able to analyze business requirements procedures and problems to smooth migration of jobs flows and scheduled systems ?Should actively involve for any batch related issue and provide the fix before SLA. ?Knowledge of ITSM tools like service now, JIRA & Incident/Change Request process. ?Willing to provide the 24/7 support ?Ability to work on Mass schedule changes without any scheduling issue. ?Should perform Holiday schedule changes. ?Should know how to define or change the report. Analyzing schedule dependencies and interfacing with application support teams. Scheduling different kinds of batch production job flows including daily, weekly, monthly, quarterly yearly schedules. Scheduling setting up testing jobs for the scheduling test system. Process Skills: ?Systematic problem-solving approach, coupled with strong communication skills and a sense of ownership and drive Interest in designing, analyzing, and troubleshooting large-scale distributed systems. ?Should be able to provide training and KT to staff members of Control-M. ?Knowledge of Incident and Change management process as per ITIL. ?On-call support and handling issues as per business priority Behavioral Skills: Participates as a team member and fosters teamwork by inter-group coordination within the modules of the project. Proven ability in developing relationships with stakeholders, understanding detailed business requirements across multiple project initiatives Ability to steer technology direction and provide appropriate training to the team. Good attitude, learning skills. Technical skills : PRIMARY COMPETENCY : production support PRIMARY SKILL : Control M, Autosys, D-Series , SQL, Linux, Service Now. SECONDARY COMPETENCY : MARKIT EDM.
Candidate should have 5-7 years of experience in both manual and automation testing. Candidate should have atleast one year experience as a lead of a QA team.
Candidate should be self motivated and passionate and should have clear understanding of agile/scrum processes
Responsibilities:
- Should act as a technical resource for the Data Science team and be involved in creating and implementing current and future Analytics projects like data lake design, data warehouse design, etc.
- Analysis and design of ETL solutions to store/fetch data from multiple systems like Google Analytics, CleverTap, CRM systems etc.
- Developing and maintaining data pipelines for real time analytics as well as batch analytics use cases.
- Collaborate with data scientists and actively work in the feature engineering and data preparation phase of model building
- Collaborate with product development and dev ops teams in implementing the data collection and aggregation solutions
- Ensure quality and consistency of the data in Data warehouse and follow best data governance practices
- Analyse large amounts of information to discover trends and patterns
- Mine and analyse data from company databases to drive optimization and improvement of product development, marketing techniques and business strategies.\
Requirements
- Bachelor’s or Masters in a highly numerate discipline such as Engineering, Science and Economics
- 2-6 years of proven experience working as a Data Engineer preferably in ecommerce/web based or consumer technologies company
- Hands on experience of working with different big data tools like Hadoop, Spark , Flink, Kafka and so on
- Good understanding of AWS ecosystem for big data analytics
- Hands on experience in creating data pipelines either using tools or by independently writing scripts
- Hands on experience in scripting languages like Python, Scala, Unix Shell scripting and so on
- Strong problem solving skills with an emphasis on product development.
- Experience using business intelligence tools e.g. Tableau, Power BI would be an added advantage (not mandatory)
- Experience with Dassault Enovia system administration in a windows environment
- Enovia 3DEXPERIENCE installations, upgrades, service pack installations and license management
- Experience in setting and maintaining TomEE and Apache Webservers
- Understanding of and familiarity with engineering product design, development, and manufacturing processes strongly preferred
- Interaction experience with Dassault on Service Requests is add advantage
- Generating and maintaining configuration management records for Enovia 3DEXPERIENCE system admin
- Strong Knowledge on MQL and TCL
- Added Advantage on Installation for new Enovia version above R2017x.
- Knowledge on Build deployments and Github repository.
- Working on Engineering and Manufacturing Central added Advantage.
- Strong interpersonal and verbal/written communication skills required.
- Demonstrate excellent communication skills including the ability to effectively communicate with internal team and external customers.
- Ability to use strong industry knowledge to relate to customer needs and dissolve customer concerns and high level of focus and attention to detail.
- Strong work ethic with good time management with ability to work with diverse teams and lead meetings.
- CAD integrations, Unified Product Structure, IIP Classification
Responsibilities:
- Work on customization and configuration of Engineering & Manufacturing central.
- Good experience in Core Java, J2EE, JSP, Servlets, Java Script, jQuery, MySQL/Oracle DB, HTML, XML, CSS
Responsibilities and Key Accountabilities:
• Executing tests, collecting and analysing data, identifying trends and insights in order to
achieve maximum ROI in paid search campaigns
• Tracking, reporting and analysing website analytic, pay-per-click (PPC) initiatives and
campaigns
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling
discrepancies
• Taking the overall ownership of the allocated accounts in term of initial research of
Keywords and Targeting, Account setup, Ad writing, Campaign setup, Campaign
Optimization, Campaign reports and Client and Internal Team Co-ordination
• Punctual and Disciplined towards the Work and Office Etiquette's
Education Required:
• The knowledge, skills and abilities typically acquired through the completion of a
bachelor's degree program or equivalent degree in a field of study related to the job.
• Google AdWords Certified Years of Relevant Work Experience: Minimum 2 years
Knowledge, Skills, Abilities and Competencies:
• Proven experience in managing PPC campaigns across Google, and Social Media Platforms
• Knowledge of performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• Experience with website analytics tools (e.g., Google Analytics)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Excellent writing skills
We are looking for candidates with the below experience.
- Mandatory experience on any of
a) Cylance Protect and Optics
b) Crowdstrike Falcon Insight
c) Sentinel One ActiveEDR
d) Carbon Black EDR
- Hands-on experience in security incident response lifecycle and its phases
- Should have experience in L1 and L2 in EDR
- Hands-on experience in event and log analysis on Windows endpoints
- Overall experience: 3-7 years, Relevant experience: 2+ years
Please note : Candidate should have experience in the below skills must :
- EDR Experience
- EDR Product Worked on and which level of support they are working on
- Incident Response
- Malware Analysis
- Flexible for shifts
YOUR ROLE SPECIFICATIONS
Areas of responsibility include but not limited to:
- Create and execute a strategy and roadmap to migrate to Dynamics 365 for all business units.
- Lead and support Trade & Logistics and Manufacturing process areas in MS Dynamics AX2012, across business units in 9+ countries.
- Interact with and manage key stakeholders in Supply Chain, Manufacturing and Sales functions to ensure seamless business execution and drive enhanced value from ERP and related IT solutions through process standardization and integration.
- Responsible for managing the MS Dynamics AX upgrades, enhancements, new functionalities, business case development and performance measurement as needed by the businesses from time-to-time.
- Evaluate and drive adoption of new technologies (like Bar Code based Inventory Management, Warehouse Management Systems, EDI interfaces with customers and 3PL partners, etc.) in Supply Chain and Manufacturing processes
- Evaluate and recommend business process improvement solutions using industry best practices.
- Manage Application Management Support (through a team from our IT Partner) for T&L and Manufacturing processes of MS Dynamics AX2012 currently and Dynamics 365 subsequently, ensuring adherence to agreed SLAs.
- Drive implementation and adoption of business analytics and KPIs using solutions like Data warehouse and Qlikview.
Product Support Engineer (L1 Support) – Immediate Requirement.
Key skills
- 1-3 years exp in Product Support Role.
- Need to Understand the product and features, to demonstrate the end users.
- Sound knowledge on Java and SQL
- Need to Analyze and Resolve the Product specific queries, MySQL.
- Consistently Deliver the customer requirements.
- Engage with Development team and manage the progress of cases.
- Should be able to cope up with high pressure work environment.
- Work model will be 24X7.
Must require
- Good Communication both verbal and written
- Analytical skills
- Team player
- Preferred male applicants only









