Performance Marketing Specialist at Virtued Academy International · Delhi · 1 - 3 years · ₹3L - ₹6L / yr · Bootstrapped · Posted 16 Jan 2026
Performance Marketing Specialist
We are looking for a results-oriented Performance Marketing Expert who lives and breathes Meta Ads and Google Ads, understands funnels deeply, and can consistently improve CPL and lead quality.
Key Responsibilities
- Plan, execute, and optimise Meta (Facebook & Instagram) and Google Ads campaigns end-to-end
- Drive high-quality leads at lower cost through continuous optimisation
- Analyse funnels from ad → landing page → lead → conversion and identify drop-offs
- Perform audience research, creative testing, and scaling strategies
- Optimise:
- CPL (Cost per Lead)
- Lead quality
- ROAS / conversion efficiency
- Work closely with:
- Sales & counselling team (to assess lead quality)
- Creative team (for ad copies, creatives, hooks)
- Tech/landing page team (for conversion optimisation)
- Run A/B tests on:
- Creatives
- Ad copies
- Audiences
- Landing pages
- Track and report performance using Meta Ads Manager, Google Ads, GA, and tracking tools
- Actively reduce ad waste and scale winning campaigns
Shubham Vishwakarma
Full Stack Developer - Averlon
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If you’re a tech-savvy, consultative seller with the brain of a strategist, the heart of a builder, and the charisma of a storyteller — we’ve got a seat for you at the front of the table.
You're not a sales lead. You're the transformation driver.
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real solver?
Solver? Absolutely. But not the usual kind. We're searching for the architects of the audacious & the pioneers of the possible. If you're the type to dismantle assumptions, re-engineer ‘best practices,’ and build solutions that make the future possible NOW, then you're speaking our language.
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- Great sense of humor.
- ‘Possible. It is.’ Mindset.
- Compassionate collaborator. Bold experimenter. Tireless iterator.
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what you will wake up to solve.
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Join the ‘real solvers’
ready to futurify?
If you are excited by the possibilities of what an AI-native engineering-led, modern tech consultancy can do to futurify businesses, apply here and experience the ‘Art of the possible’.
Don’t Just Send a Resume. Send a Statement.
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Job Responsibility:
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- Build and maintain client relationships with both new and existing clients and provide solutions with effective customer satisfaction & business upsell
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- Meet & Exceed Sales / Revenue Target (Quarterly and Half-Yearly)
- Work closely with cross functional teams and use collaborative problem-solving skills.
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- Minimum 4 years of relevant Sales experience in Digital Ad / AdTech space in US/RU/CA/UK/UAE/SA/JP/KR markets.
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🚀 Job Title: Institutional SaaS Sales Manager – Higher Education
Location: Hyderabad (India) | Travel as needed
Company: Ixyle AI – www.ixyle.ai
Industry: AI, SaaS, EdTech
Compensation: ₹25K–₹50K Fixed + ₹50K/deal + 5% Revenue Share + Quarterly Bonus
🧠 About Us
Ixyle AI is a next-gen SaaS platform using Generative AI to transform higher education assessments and student placements. We power real-time, video-based AI interviews, personalized student feedback, and performance analytics for colleges and universities.
We’re already working with government and public sector institutions and scaling fast across the private sector.
🎯 Your Mission
You will own and drive SaaS sales in the higher education sector. This is a high-performance role focused purely on institutional revenue generation and onboarding colleges/universities for our flagship product.
✅ Who You Are
We’re looking for someone who has:
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- ✅ Proven history of closing deals with higher education institutions (minimum 10+ colleges/universities closed)
- ✅ Past role in EdTech/HRTech/SaaS companies like Classplus, CollegeDekho, iON, LeadSquared, Harappa, Leverage Edu, UpGrad Campus, etc.
- ✅ Clear understanding of college buying cycles, stakeholders (TPOs, Directors, Deans), and decision-making processes
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🔹 Phase 1 – 30-Day Performance Trial
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🔹 Phase 2 – Full Role
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🚫 Do Not Apply If You:
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- Require daily push or micro-management
📩 Apply Now
Subject: “SaaS Sales Manager – [Your name]
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For more details: visit https://www.truefan.in/" target="_blank">https://www.truefan.in/
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Visit Us - https://www.truefan.in/" target="_blank">https://www.truefan.in/
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Java
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon