Product Marketing (B2C Digital Products)
at Advertising & Marketing Technology Industry
Job Details
- Job Title: Product Marketing (B2C Digital Products)
- Industry: Advertising & Marketing Technology Industry
- Function: Marketing
- Experience Required: 2-5 years
- Employment Type: Full Time
- Job Location: Bengaluru
- CTC Range: Best in Industry
Role & Responsibilities
We are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team. The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication.
- New Product Ideation: Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. Conduct market research and analysis to identify emerging trends and opportunities.
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. Work closely with the product development team to align marketing initiatives with product features and benefits.
- Competitor Research: Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.
- User Lifecycle Management: Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. Utilize data-driven insights to enhance user experience and engagement.
- A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.
- App Store Optimization (ASO): Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.
- Stakeholder Management: Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. Build and maintain strong relationships with external stakeholders, including partners and vendors.
Ideal Candidate
- Strong B2C Product Marketing Profile
- 2+ YOE in product marketing for digital products
- Must have direct experience in pre-launch and post-launch marketing, including user research, positioning, GTM planning etc
- Experience launching or scaling a mobile app, preferably iOS
- B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)
- Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself
- Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role.
- Total years of experience must not exceed 5 years.
Shubham Vishwakarma
Full Stack Developer - Averlon
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After your selection, we are having 7 days of unpaid OJT and this is for everyone who joins in sales. In which 1 day will be product training and product briefing session will be conducted. In OJT period you are required to achieve 2 sale unit of any ticket size in order to get on boarded as a permanent employee of the company. If your shortlisted, you can expect your Intent offer letter by EOD and you can attend the product training tomorrow.
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Javascript
React.js
Angular (2+)
AngularJS (1.x)About the company:
Our Client is a food platform based in India that focuses on bringing together digital-first brands, experiences, and retail destinations to cater to discerning consumers. Led by industry stalwarts, who previously operated Foodhall, a leading gourmet food retail chain in India, and former Managing Director of Future Consumer Limited, the company aims to shape the narrative around food in the country.
To further enhance its presence, the company is opening a chain of retail stores targeting young gourmet food lovers in Delhi NCR, Mumbai, and Bangalore. These interactive spaces will offer epicurean treats for cooking, eating, and entertaining, and will feature better-made, new-to-market products and new-age brands. Orders placed on digital platforms will be fulfilled through a same-day home delivery network, and the stores will be supported by state-of-the-art commissaries in the three cities.
Our client is backed by a venture-backed, digital-first brand development platform. They partner with passionate entrepreneurs to build authentic, profitable, and experience-led brands that cater to the new generation of Indian consumers. Their team combines their collective learning and experience with data science, digital ethnography, and technology platforms to create brands that connect with consumers.
What you’ll be doing?
- Fluent in Backend web application development (Node.JS, PHP with good knowledge of Magento).
- Fluent in Database (MySQL, NoSQL, MongoDB) design and management.
- Substantial experience with high throughput web services.
- Experience in using cloud platforms like Amazon.
- Knowledge of Frameworks like Express, Koa, Zend, etc.
- Basic Understanding of Front End development (JavaScript, CSS, Ajax, React.JS, Boot Strap, HTML 5)
- Fluent in various automation testing, performance testing, and deployment tools.
- Decent Understanding of Working on Agile Software Development Methodology.
What you’ll bring?
- We are looking for an experienced Back End developer to be part of a diverse, fast pace and energetic team.
- The candidate will be expected to design a scalable client-server framework, build database-intensive reporting modules, scalability and reliability of existing applications and services, and provide troubleshooting and 2nd-tier support for existing applications.
- The candidate should be a self-starter, who is proactive, positive, flexible, and a good team player.
- Minimum qualifications: B.Tech./B.E. in CS, IT, or ECE from a reputed college. 1-3 years of experience in Backend software development
Why work with us?
- You will be part of our founding team and get your hands dirty in the 0-1 stage of building a D2C brand.
- You will work with a solid set of people from diverse backgrounds.
- You will independently lead projects and have ownership of your deliverables.
- You will be pushed out of your comfort zone and watch your learning curve spike
Additional Roles & Responsibilities
1. Designing and executing test cases and test plans to identify defects and improve product quality.
2. Collaborating with software developers, project managers, and other stakeholders to identify and address issues and improve the overall product quality.
3. Conducting automated and manual testing to validate functionality and ensure that software meets customer requirements and specifications.
4. Analyzing and interpreting test results to identify trends and patterns, and making recommendations for improvements.
5. Identifying and prioritizing defects and issues and working with development teams to ensure timely resolution.
6. Documenting and maintaining test cases, test plans, and other relevant documentation to support the testing process.
7. Communicating testing results and progress to stakeholders, including project managers, developers, and business analysts.
Additional Skills
TestRail, TestLink, JIRA, HTML, CSS, and JavaScript, BrowserStack, CrossBrowserTesting, JMeter, Selenium
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Software Development: You will work with the engineering lead to design and develop REST and
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Automated Test Scripts: You will write automated test scripts for all of your code. You will work with
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Code Reviews: You will assist in reviewing PRs raised by other team members. You will be
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API Support: API issues will be reported manually and automatically (via alerts) to a series of Slack
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Skills and Qualifications
Bachelor's degree in computer science, information science, or similar.
Exceptional analytical and problem-solving skills.
Great organizational and time management skills.
Extensive knowledge of NodeJS libraries and frameworks.
REST APIs: 3+ years required.
GraphQL APIs: 1+ years desired.
ExpressJS or Fastify: 2+ years required
Advanced TypeScript: 1+ years required
NodeJS: 2+ years required
Node Streams: 1+ years desired
AWS High-Availability Clusters: 1+ years desired
MongoDB: 2+ years desired
Search Engines (ES or Solr): 2+ years desired
Big Data: 1+ years’ experience querying datasets with hundreds of millions of rows desired
Mocha/Chai: 1+ years desired
Bitbucket or GitHub: 1+ years required
Who Are We?
Founded in 2019, Rajasthan Studio is India’s leading Art Experiences’ hub for travellers & explorers, art lovers, artists, students, working professionals, retired people; in short for everyone. With a dedicated aspiration to make art available in the millennial and fast-paced world of today, Rajasthan Studio is scaling up and entering a whole new world that is driven by technology.
For this purpose, Rajasthan Studio is looking for a highly experienced and passionate UI/UX designer for its upcoming innovative, never-experienced-before app platform for virtual art experiences, who has a soft spot for art & culture to work on an app that is one of its kind. This app will open a whole new dimension and possibilities for art lovers and enthusiasts to showcase their talent alongside generating revenue. If you are as passionate as us about art, culture, heritage, and preserving the same, this role may just be the right fit for you.
We Are Looking For
We are looking for someone who lives UI/UX, someone who is passionate about design, art and the power of the same. We are a group of young and talented people looking for someone who knows how to work together and grow together as well. Unlike any other company out there, we want you to genuinely enjoy and love what you do. Love what you design and come up with a design, never seen before for an app never made before, the world’s first live experience application here at Rajasthan Studio.
Job Description:
As a UI/UX Designer, you will be responsible for autonomous conceptualizing, designing, prototyping and delivering compelling and intuitive experiences through the application. A good mix of interaction, visual, and problem-solving abilities with a passion for crafting useful and delightful features end-to-end.
Eligibility Criteria:
- Bachelor’s degree in Interaction Design, User Experience Design, or equivalent design-related field.
- Minimum Three (3) years’ professional expertise as a UI/UX Designer - Mobile & Web
- Or equivalent combination of education and experience to successfully perform the essential duties of the job.
Preferred:
- Experience with Adobe Creative Suite, Figma, Sketch
- Exposure to Agile/Scrum Methodology
- Understanding of the Art and Entertainment Industry
- Exceptional Attention To Detail
Responsibilities:
- Passionate about designing mind-blowing & problem-solving user experiences (interfaces & interactions)
- Rapidly develop user flows, wireframes, and full-fidelity mockups, for a range of assets such as small interactive elements
- Gather & evaluate user/design requirements.
- Conceptualize, create illustrations, icons, and animations from scratch
- Ideate and create delightful micro-interactions
- Identify and troubleshoot UX problems (like responsiveness)
- Ability to do rapid prototyping and user testing
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Redux/FluxJavascriptFew words about Unify Technologies: Unify a Digital Engineering company. We help our clients by providing Digital Engineering Services to develop high-quality products. We have extensive experience in software product engineering and a successful track record of delivering on aggressive delivery plans without compromising on the quality in Cloud, Mobile, and Data practices.
Employment Type: Full-Time
Position: Sr. SDE and Lead SDE (Software Development Engineer)
Job Location: Hyderabad
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ReactJS Jr Developer: 2-4 Yrs
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ReactJS Sr Developer: 4-8 Yrs
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ReactJS Lead Developer: 7-12 Yrs
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ReactJS Jr Developer: (Must: ReactJS+JavaScript Programming Experience+UI)
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ReactJS Sr Developer: (Must: ReactJS+JavaScript Programming Experience+UI)
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ReactJS Lead Developer: (Must: Team Lead Experience + ReactJS+JavaScript Programming Experience+UI)
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NOTE: For the Lead Developer Team leading exp is Must
Project: Product-Online Marketing, E-commerce Platforms and AI, Predictive Analytics
Joining time: Immediate to 30 days
Education: Master’s/Bachelor’s degree in Computer Science, Statistics, Engineering or a related technical discipline will be preferred
Skills Required for Front End UI (ReactJS) Sr Developer/Lead Developer:
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Strong Experience in ReactJS/VueJS and JavaScript Programming
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Strong knowledge of HTML/CSS Page Designs, DOM, HTTP protocol and how the web works in general.
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Integrating with Backend Rest APIs
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Experience using libraries and frameworks like React, Redux, GraphQL and TypeScript.
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Experience building server-side APIs and proxies using Node.js.
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Strong Knowledge of managed and performance-oriented code with React and Redux, Mobx, Mobx-state-tree
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Good to have knowledge (Not must) with the SEO process
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Build pixel-perfect, buttery smooth UIs across both mobile platforms.
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Experience designing and building complex UI applications and implementing individual services that participate healthily in a microservice architecture.
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Ability to write well-documented, clean JavaScript code
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Familiarities with native Build tools, like XCode, Gradle and other required Build tools
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Understanding of REST APIs, the document request model, and offline storage
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Leverage native APIs for deep integrations with both platforms.
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Diagnose and fix bugs and performance bottlenecks for performance that feels native.
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Maintain code and write automated tests to ensure the product is of the highest quality.
Responsibilities:
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Design, build, review and evolve durable, highly scalable event-driven infrastructure
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Architect and lead the development of backend services.
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Work with REST APIs and integrating them with our software platform
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Develop front end capabilities such as dashboards, visualizations, features
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Work on building best performance UI features and linking with backend
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Integrate all the front end features with a backend pipeline
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Integrate our AI models with the platform pipeline
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Work on bug fixing and improving application performance
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Unit-test code for robustness, including edge cases, usability, and general reliability
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Own new initiatives, Debug production issues
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Help define the way we work in the future including coding and design standards
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Work effectively in an agile development process
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Research cutting edge technology that can be applied to accelerate business growth
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Be the communication bridge be product owners and development teams
HTML/CSS
C#HTML/CSS
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon