Product Marketing (B2C Digital Products)
at Advertising & Marketing Technology Industry
Job Details
- Job Title: Product Marketing (B2C Digital Products)
- Industry: Advertising & Marketing Technology Industry
- Function: Marketing
- Experience Required: 2-5 years
- Employment Type: Full Time
- Job Location: Bengaluru
- CTC Range: Best in Industry
Role & Responsibilities
We are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team. The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication.
- New Product Ideation: Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. Conduct market research and analysis to identify emerging trends and opportunities.
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. Work closely with the product development team to align marketing initiatives with product features and benefits.
- Competitor Research: Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.
- User Lifecycle Management: Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. Utilize data-driven insights to enhance user experience and engagement.
- A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.
- App Store Optimization (ASO): Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.
- Stakeholder Management: Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. Build and maintain strong relationships with external stakeholders, including partners and vendors.
Ideal Candidate
- Strong B2C Product Marketing Profile
- 2+ YOE in product marketing for digital products
- Must have direct experience in pre-launch and post-launch marketing, including user research, positioning, GTM planning etc
- Experience launching or scaling a mobile app, preferably iOS
- B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)
- Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself
- Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role.
- Total years of experience must not exceed 5 years.
Shubham Vishwakarma
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