Marketing / Marketing Manager / Retail Marketing/ Senior Managerr
Job Opening: Marketing Manager – Retail Marketing (North India)
Department: Marketing
Location: North India (Extensive Travel Required)
🔍 Role Overview
We are looking for a high-energy, execution-focused Retail Marketing professional with strong experience working with retailers and franchise partners. The role focuses on driving store footfall, sales, and local brand visibility through cost-effective ATL/BTL campaigns and on-ground execution across North India. This position blends strategic planning with hands-on implementation.
🎯 Key Responsibilities
Retail & BTL Marketing
Plan and execute ATL, BTL, and retail marketing initiatives including catchment area marketing and in-store promotions
Drive localized marketing programs to increase store footfall and conversions
Work closely with franchise partners to support business growth
Brand Engagement & Activation
Execute high-impact, frugal marketing campaigns in collaboration with OEMs and brand teams
Ensure timely deployment of branding assets (POSM, signage, displays, in-store branding)
Optimize marketing budgets to maximize brand visibility across stores
Market Intelligence & Digital Support
Track competitor activities, market trends, and consumer insights
Support digital marketing initiatives that complement offline campaigns
Coordinate with agencies and vendors to meet timelines and KPIs
Cross-Functional Collaboration
Partner with sales, operations, creative, and tech teams for seamless execution
Take complete ownership of on-ground execution and problem-solving
Performance Tracking & Reporting
Track campaign ROI, store-level performance, and budget utilization
Prepare MIS reports and present actionable insights to leadership
✅ Qualifications & Experience
Education: MBA / PGDBM in Marketing
Experience: 3+ years in Retail Marketing / BTL Marketing
Background in Retail, Consumer Electronics, Mobile, Telecom, or Technology sectors preferred
Proven experience working directly with retailers or franchise networks
#Marketing #RetailMarketing #BtlMarketing #Retail #consumerelectronics #telecom #mobile #ATL #marketingmanager #Northindia #Retailmarketing
Shubham Vishwakarma
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About Hunarstreet Technologies Pvt Ltd
About
At Hunarstreet Technologies Pvt Ltd, we specialize in delivering India’s fastest hiring solutions, tailored to meet the unique needs of businesses across various industries. Our mission is to connect companies with exceptional talent, enabling them to achieve their growth and operational goals swiftly and efficiently.
We are able to achieve a success rate of 87% in relevancy of candidates to the job position and 62% success rate in closing positions shared with us.
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